Freelancers are keenly aware that freelance writer salaries and overall income can fluctuate from month to month. (Financial experts would call this an “irregular income.”) One solution to this common problem? Passive income for freelancer streams. These income sources can work in the background to help create stability for your freelance business, so you don’t always have to rely solely on client work to keep your income steady.
But what exactly is passive income for freelancers, and how do you get started?
Explore 10 passive income streams for freelancers that can help boost your earnings and bring financial security to your business.
10 Passive Income for Freelancer Ideas to Earn More Money
Use your freelance skills, research and know-how to find ways to “make freelancer money while you sleep.” Yes, almost all of them will require some upfront work and ongoing maintenance.
1. Offer Paid Newsletter Subscriptions
Are you regularly sending out newsletters to your audience? If you’ve built a solid readership, consider offering a paid subscription for exclusive content. With platforms like Substack, freelancers can monetize their expertise by sharing advice, tips, and industry news directly with their subscribers.
Paid newsletters are a hot commodity amongst creators, perhaps because it’s the best form of ‘owning’ a platform if a social media platform kicks you off or goes under. You’ll still have your subscribers! Many Substack publications charge $5 to $50 a month for a subscription, according to some recent data. Even if you only have 100 people paying a month, that’s a nice little side hustle passive income for freelancer rate coming in for work you’re already doing.
If you can build an engaged audience, it’s a simple and sustainable way to create passive income. You could get started on Beehiiv, Substack, or another newsletter platform for passive income streams. I use Beehiiv which includes sponsorship opportunities that pay out if subscribers click on the links and I get paid if my newsletter readers subscribe to other newsletters I recommend. You can also earn money as an affiliate.
2. Create an e-Book
One of the most straightforward ways to create passive income is by writing and selling an e-book. I’ve personally had success with my e-book “100+ Tips for Beginner Freelance Writers” which continues to sell and bring in revenue with little extra work after the initial effort.
Freelancers can easily create e-books using content they’ve already developed, whether it’s blog posts or lessons learned from their niche. The eBook market is expected to reach $14 billion by the end of 2024, according to Statistica. Whether you’re a freelancer with knowledge in a specific niche or you’re simply someone who has a vast background on a particular topic chances are, others would pay to know what you do. Research the market, analyze the competition, and discover the digital product possibilities.
3. Develop a Digital Online Course
Have a unique skill or expertise that others could benefit from? Turning your knowledge into an online course is another way to create passive income. I’ve personally created freelance online courses on platforms like Teachable, and although there’s upfront work, they can generate consistent income once live.
In recent years, online learning has exploded. Self-paced learning to enhance one’s professional skills, get degrees, or acquire certificates has never been more popular—and on-trend! Whether you decide to build email courses, video tutorials as part of freelance online courses as I have or webinars, there’s money to be made in teaching what you already know. Yes, it will take marketing efforts as well but hopefully, some solid email newsletter writing can go a long way to securing more customers into this freelance passive income stream.
4. Sell Notion Templates or Digital Tools
If you use Notion or other project management tools to streamline your freelance work, consider creating and selling templates to other freelancers. These tools are becoming increasingly popular, and there’s a market for people who want plug-and-play systems to save them time.
Notion’s user base has grown exponentially in the past few years, showing that demand for templates and productivity tools is only increasing. By selling your organizational systems, you’re helping earn passive income while already doing tasks that help your business.
5. Sell Your Research or Reports
As a freelance writer, you’re already conducting a lot of research. Why not package that research into valuable guides or reports that others are willing to pay for? Freelancers in niches like finance, health, or content marketing can create resources like rate guides, media lists, or white papers that others will find useful. Some freelancers like Kaitlyn Arford offers up guides on freelance outlets that pay freelancers and she keeps updating it throughout the year on a Trello board. This is a service and resource freelancers pay for. One of my bestselling eBooks is a pitching guide on 24 freelance pitches that worked.
This method allows you to monetize the work you’re already doing and reach a broader audience beyond your clients.
6. Monetize Your Blog With Ads for Freelance Passive Income
If you’re already writing a blog as part of your freelance marketing, why not turn that traffic into income? By adding Google AdSense or other ad platforms, you can make money with each visitor or ad click on your site. I’ll acknowledge that blog writing isn’t necessarily fast and easy, it requires effort and time to build up an audience.
While it takes to build a blog audience, it’s a long-term investment that can pay off. And while yes, AI writing tools might take the blog writing jobs of some freelancers, you’ll want to showcase your work on your site and be able to have samples to show potential clients.That’s why I suggest you blog on something you’re passionate about and you’d write about for free. Because well, in the beginning, you will be writing for free. Once you’ve got steady traffic, ads can become a reliable source of passive income.
7. Sell Proprietary Templates
Do you have workflows or templates that save you time and make your life easier? Many freelancers do! I personally sell a customizable Client Intake Form that freelancers can use to vet potential clients, and it’s become a freelancer passive income stream for my business.
Templates are always in demand, whether it’s for project management, content calendars, or pitch email scripts. Websites like Etsy or Gumroad make it easy to sell digital templates, with minimal maintenance required after the initial upload.
8. Create Custom Physical Products to Sell to Generate Passive Income for Freelancer
For those creative freelancers who love a good quote or funny sayings, consider building a freelance side hustle for passive income that involves custom products like T-shirts, mugs, photos, printed quotes, or planners to diversify your income. Check out Etsy, Pinterest, and Shopify sites for inspiration.
Why bother selling writing slogans and caricatures on T-shirts? The global custom T-shirt printing industry is projected to hit $14.8 billion by 2032. Look for platforms that allow creatives to sell products without managing inventory or shipping. It’ll make your life much easier.
9. Utilize Affiliate Marketing
Affiliate marketing is one of the most popular ways to generate passive income. It’s been around for a long time and it seems to be a marketing trend that’s here to stay. By promoting products or services on your blog or social media, you can earn a commission for every sale made through your unique link. For freelancers, this could include promoting software tools you use already, online courses, or even office supplies.
As an example, I have an Authory affiliate link I use in blogs that’s associated with my name. I think it’s a great portfolio site for freelancers and would recommend it anyway so why not get a kick-back on that recommendation?
Afraid you’re behind the trend and it’s too late to catch up? The affiliate marketing industry is projected to continue to grow, fueled by influencer marketing by social media influencers. If you already have a blog, following on social media or a hefty group of newsletter subscribers, affiliate marketing is a no-brainer for earning passive income.
10. Host Paid Webinars
Freelancers often become experts in specific areas of their trade, whether that’s freelance writing, project management, or social media strategy. Why not share your knowledge through a paid webinar and turn it into a passive income for a freelancer opportunity? You can charge attendees a fee to join, and then sell the recording afterward with bonus materials to continue to help others.
Platforms like Zoom or Crowdcast make it easy to host webinars, and they can be a great way to build authority in your field while earning passive income. I hosted a live webinar with my nutritionist friend Natalie Rizzo and then we turned it into an online presentation on Teachable that other freelancers can purchase and watch.
