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How to Build a Freelance Portfolio

Building a high-quality freelance writing portfolio is one of the best ways to showcase your skills and offerings to potential clients. It can also help clients find you and reach out, creating “inbound leads”—which is the ideal scenario! 

If you’re feeling overwhelmed or just aren’t sure where to start, we get it. Learning how to build a freelance writing portfolio can seem overwhelming, especially if you haven’t given it much thought or—you’re like many freelancers—you give it too much thought, making it over complicated and delaying the freelance writing portfolio development because you’re frozen with fear. 

(It’s time to get over it and dive into why you need a freelance writer portfolio.)

We’re here to help you simplify your freelance portfolio and give you some tips on the best ways to create a freelance portfolio, what to include, and how to maintain it as you grow your freelance writing business. We’ll also cover how to enhance your freelancer portfolio’s impact and how to choose the right platform to host your freelance portfolio.

Essential Elements to Address as You Build a Freelance Portfolio

Your freelance writing portfolio should capture your writing skills as a writer and make what you write about very clear. To build your portfolio, you first need to know what you do and who you want to work with, and then choose the samples that best showcase your skills and niche.

Include clips–also called freelance writing samples—that are relevant to the type of writing you are focusing on. Examples could be blog posts, articles, white papers, case studies, email sequences, ghostwriting samples, ad copy, and product copy. Here are the essential elements to include along with the sample articles:

  • Your name
  • A short bio
  • Contact info
  • Niche or focus area
  • Types of writing you do
  • Past clients’ names and/or logos

How to Build a Freelance Portfolio That Has Impact

A high-quality, well-organized portfolio can result in you getting more work from dream freelance clients. But making sure that your portfolio can do this means putting in some work on the front end and tending to some ongoing maintenance after you set the freelancer portfolio live. Here are a few ways to enhance your portfolio’s impact and showcase your abilities as a freelance writer.

Choose the Right Platform for Your Freelancer Portfolio

There are tons of platforms out there that allow you to create a portfolio, and choosing the one that works best for your freelance writing goals can make the portfolio creation process much easier. The two main ways to create a portfolio are to use your business website or choose from one of a variety of portfolio sites. 

  • Your website: If you choose to use your business website, you can do this pretty easily depending on the platform you use. I use WordPress, so I just created a page dedicated to my portfolio and listed the articles that I want to showcase with a link to the live version. You can also do this with Squarespace or another website builder.
  • Clippings.me: The free version of this portfolio site allows you to add up to 10 articles by simply pasting the story link. The paid version is $9.99 per month and gives you unlimited clips along with a custom domain, password protected portfolio, and more.
  • Muck Rack: Muck Rack is free for writers and journalists and will automatically pull your writing clips and put them on your profile page. This is a great, low-maintenance way to maintain a portfolio, but it won’t be curated or organized. 
  • Contently: You can create a free portfolio on Contently and then use it to work with clients through their platform. Setting up a profile is pretty easy, and then you can add the URLs of your work to have it uploaded to your portfolio.
  • Journo Portfolio: This site allows you to create a free portfolio with 10 items. You can also upgrade to one of their paid packages for more features. They note on their site that If you do upgrade to a paid version (of this or any other portfolio site), make sure to track the expense as it can be a tax-deductible business expense.

Determine How to Organize a Freelance Portfolio Well

How you organize your freelance writing portfolio will depend on who you want to write for and how many different types of writing you do. I currently have mine organized into “Real Estate,” “Design,” “Home Improvement,” and “Other Stories.” The “Other Stories” category is at the very bottom and acts as a catch-all for stories that I’m really proud of and that show my writing style but don’t fit neatly into the other categories.

You can organize your freelance portfolio by:

Curate the Freelance Portfolio to Your Niche

Your portfolio isn’t simply a place to house all of your work. Your portfolio should be curated to your target freelance niche or one of these high-paying freelance writing niches of 2024 to demonstrate your knowledge of and ability to write about the subject. That said, you can include multiple niches in your portfolio as long as they are well organized.

Shift as Your Freelance Career Builds When You Learn How to Build a Freelance Portfolio

When you start freelance writing, you may end up taking any work that comes your way. (It’s how many beginner freelancers build up their freelance portfolios.) This will help you get clips that you can use to show your expertise and writing style to other potential clients. Once you have a solid set of writing examples in your portfolio, you can start to leverage them to shift focus as you go. 

For instance, if you want to get into medical writing as a freelance medical writer, but you’re currently working with environmental topics, work on writing in areas where the environment and health intersect and then include those in your portfolio. 

When I was starting out, I wrote for a luxury property finder client. I used these samples to get into more real estate writing, and I used my real estate writing samples to get work in the design and home improvement niches.

You can choose to stay in the same niche if you’re enjoying it, add new skills to diversify your offerings, or do what I did and slowly move into new categories by combining topics.

Revisit the Freelance Portfolio Regularly

As you get more freelancer work and generate more examples of your freelance writing or freelance design work, you should revisit your freelance portfolio, switching out old work for new work samples that highlight your current skills and niches. 

You can always keep older work in your portfolio if it clearly highlights your skills or is something that you’re particularly proud of, but if it no longer reflects the work that you’re doing, you should go ahead and remove it in favor of more recent work (*makes note to revisit my portfolio*).

 (You can also “hide” samples from public searches on some platforms–like WordPress—but then hyperlink directly to the piece if you’d like to show a particular client.)

If you’re working on shifting into a new niche or type of writing, you can move the most relevant samples to the top or most prominent position in your portfolio. 

How to Create a Freelance Portfolio to Showcase Your Skills

Creating your first freelance writing portfolio can seem intimidating at first, but the best way to do it is to just do it. You can always change platforms or add different clips later if you want to pivot or find something that fits your needs better.

Here’s a to-do list to help you if you’re creating a freelance portfolio for beginners:

  • Choose a platform like a website (WordPress, SquareSpace, Wix) or a portfolio site (Clippings.me, Journo Portfolio)
  • Write up a short bio
  • Narrow down your freelance niche or ideal client
  • Pick five to10 clips or projects that showcase your skills and what you offer clients
  • Upload them to the platform you chose
  • You can add images from free platforms like Unsplash and Pexels to add life to the samples or simply include hyperlinks directly to the sample.
  • Share the freelance portfolio on social media or send to potential clients (Many writers include a link in their email signatures so it’s easy for clients to browse.)

When you’re starting out as a freelance writer, or even if you’ve been doing this for a while, putting your work out there can feel a little scary, but when you have a high-quality, easy-to-navigate freelance writing portfolio, you can showcase your work to highlight your skills and attract clients that you want to work with. 

Check out these freelance portfolio examples for inspiration:

Jennifer Goforth Gregory (a content marketing writer whose portfolio is also organized by niche or topic)

Diana Kelly Levey’s Freelance Writing Portfolio (organized by freelance topic or freelance niche)

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Clients Industry

Here’s How to Get Freelance Referral Work as a Freelancer 

I hate pitching blindly for freelance work. There. I said it. The black hole method is inefficient and frustrating for a type A personality, like myself. I prefer rejection over a nonresponse, which is often what happens when you randomly pitch for freelance assignments. That’s why freelance referral work should be an important part of your business strategy.

Pitching randomly has some value but I don’t suggest you waste too much time on it. It should be on the low end of your list of foraging-for-work priorities. You should be purposeful about targeting potential clients. Referrals are the best way to get work as a freelancer or independent contractor. 

My current freelance anchor client resulted from a referral based on an email I sent my old boss when I started freelancing full-time. I got the work 15 months after I sent the letter. It turned out that I was the “perfect” fit for a client who needed a writer with a sports background for an ongoing project.  (BTW, how many hours do freelancers work each week?)

I had spent years in journalism, much of it writing about sports. The letter I sent to my old boss didn’t specifically ask for work. It asked for suggestions on where I could look for work. 

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Who Should Freelancers Reach Out to For Freelance Referral Work?

Make a list of people that you could email for work. Make the list as large as possible. They should be colleagues or friends who generally understand what you do and what type of work you are looking for. 

Then, divide the list into three categories: 

  • Close connections
  • Neutral connections
  • Distant connections

Start by reaching out to your close connections. This should be an easy conversation. If I know them well enough, I might ask for a brief phone conversation to catch up.  “Close connections” could be clients who liked your work. Or it could be a colleague that you worked closely with in the past. Follow with emails to your neutral connections and distance connections. Asking for help isn’t easy. It can be particularly difficult for an introvert, who’d rather write than market.

However, since you often don’t have to talk to anyone, it’s a low-pressure way to drum up work. The worst outcome? A nonresponse.  My experience is that most colleagues genuinely want to help you and they’ll do their best to give you a lift or perhaps point you in the direction of some work.

What Should You Say When Asking for a Freelance Referral?

Ah, this is the tricky part. It depends on who you are asking for a freelance referral from. Below are five different kinds of referrals and referral template scripts freelancers can borrow to ask for help.

  • Casual Referral: I like the casual referral. This works best with clients or friends who know you and your work well. These are usually my “work”  friends and I always start by asking how they’re doing. In this situation, I feel comfortable having a conversation with the client. I end the email by asking for work. 
    • For instance, Hey XX, How are you? It’s been a while since we connected. I just wanted to touch base and see if you had any writing needs I could address. Since we last spoke, I worked on x,y, and z projects. I hope you’re doing well. We should catch up sometime…
  • Check-In Referral: This referral is essentially a follow-up on work that you’ve done for a previous client or current client with a project that just ended. At the end of this email, always ask for a referral, assuming that you’re on good terms with the client.
    • For instance, Dear XX, I enjoyed working on the project about xx for you. Based on the positive feedback I received, it appears that you and your clients were happy with my work. I’m wondering if you might have any writing needs that I could help you with. Or perhaps you know of someone who might benefit from my services? If you do, I’d be grateful for your help. Thanks, Mike
  • Distant Referral: These types of referrals fall under the distant connection category. Often, you ask a friend-of-a-friend and simply introduce yourself to a potential new client. In this referral, you directly ask for work. It goes something like this: 
    • Hi Mr./Mrs. Xxx. My name is Mike Hutton and XXX mentioned that you are interested in copywriters who specialize in business and sports.  I have worked as a writer for xx years and I’ve copied a link to my website, where you can find samples. Also, if you know of another department or anyone who could use my services, I’d be grateful for a referral.  Thanks in advance for your consideration.

The response rate for a cold referral can be low but because you’re being recommended by a colleague whose work your potential client trusts, there’s a chance you could hear back from this distant connection if you’re a good match. I view this as a way to get your name in front of someone who could be a potential client. 

  • Cold Referral: This is reaching out to someone you don’t know who is a match for your skill set. It’s like a distant referral script without the first sentence. The key here is to target clients who specifically appear to need the services you offer.  This might also be considered a cold email outreach instead of a cold referral to some.
    • Hi Mr./Mrs. Xxx. My name is Mike Hutton.  I have worked as a writer for xx years and I have a substantial business writing portfolio. I’ve copied a link to my website, where you can find samples of my work. Thanks in advance for your consideration.
  • Formal Referral: Use a formal referral when you want to “play it safe” with a client. I use this when perhaps I want a recommendation from an editor or manager in charge who I might’ve only worked with briefly or someone who oversaw a project but was only involved with me indirectly. Some editors I work with are just more formal. It’s a judgment call. 
  • Short Referral: These are my favorite kinds of referrals to write. It’s essentially two or three sentences:
    • Hi XX, I hope it’s going well. I’m writing to see if you know of someone who might be interested in my services. As you know, I have an extensive business and sports writing portfolio. I’ve also added ghostwriting services. If you have anyone that might fall into this category, feel free to pass along my name. Also, if there’s someone you think might be worth reaching out to, let me know who that is and how I can find them. As always, thanks for your help.

These emails are effective for busy people who appreciate brevity. It’s the type of email I prefer to receive when someone is asking for help.

Referrals are one of the best ways to get business. Another great situation is when a client contacts you because someone else sung your praises.

It can seem intrusive (or awkward) to ask for a referral but your clients generally understand and if you’re good, they’ll want to help. Unless your freelance business is fully booked, it’s good practice to follow up with all your satisfied clients after finishing a project and ask for a freelance referral. 

Don’t give up if you haven’t heard back on your referral email requests. Sometimes they pay off months, and even years later. What’s important is to consistently follow up with people you know about potential work. It’s one of the secrets of how to get more freelance content marketing clients if that’s a goal of yours.

I’m constantly riding the wave. It’s easy for many freelancers to lose a lot of business overnight if their favorite editor gets laid off or if an anchor client’s business model changes. That’s why it’s crucial to diversify your business model and always be asking for freelance referral work.

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Freelance Jobs Industry Mindset/Motivation Writing Advice

How to Find Freelance Writing Jobs

What is the first step to start freelancing?

Should you build your freelance writer portfolio website or start applying to freelance jobs? 

Should you start writing article pitches for your favorite publication or try to find first freelance writing job for beginners through newsletters that curate online job offerings?

These are common freelance questions I get from my freelance blog readers, LinkedIn followers, and freelance coaching clients who want to explore how to get freelance writing jobs.

You might feel like you should know the answer but, you’re in good company in a burgeoning freelance marketplace.  In fact, I’ve been at this freelance writing career for two decades and finding freelance writing jobs is always part of my monthly marketing plan to keep my pipeline full of work. I know of many experienced freelancers in similar situations who are also always exploring how to find freelance writing jobs.


I believe there is no wrong answer when you’re learning how to find freelance jobs and you aren’t sure of the first step. 

Simple Ideas for How to Find Freelance Writing Jobs

Here are some strategies to think about when you want to find freelance content writing jobs:

  • Some freelancers will find their first job by applying to a freelance gig on a website like Fiverr or Upwork.
  • Others will launch their freelance website with their bio, sample clips (published articles or blogs), and information on how to contact them.
  • Another freelancer might apply to freelance websites that list paying jobs and freelance gigs.
  • A recently laid-off freelancer might reach out to their network on social media to let them know they’re available for work. 
  • Some freelancers will share their best freelance skills on social media and remind audiences that they have some openings in their schedule for freelance writing work.

All of these are good options and ways I suggest freelancers find freelance jobs in today’s marketplace.

There are plenty of other approaches for someone looking to find freelance work as well.

That’s why my freelance writing online courses, I show freelancers a variety of ways to find freelance gigs. 

But since there are so many ways to find jobs for freelancers—it can feel overwhelming. 

That’s why I suggest beginner freelancers wanting to know ‘how do I start the freelance basics’ focus on two to three factors.

A Pro Freelancer’s Blueprint for How to Find Freelance Jobs

I’ve been a freelancer for over 20 years and earned a six-figure freelance salary for most of the years I’ve been a full-time freelancer. Here are the best ways to find freelance jobs and get started freelancing so you appear professional and clients want to hire you.

Create a professional online presence.

This could be a website. This could be a LinkedIn profile page. This could be a freelance writer portfolio on a content marketing platform website or a third-party site. 

It’s important that when clients look you up–because they will–they see what you want them to see and you’re showcasing your strongest freelance presence as you work toward how to find content writing jobs.

If you’re a full-time employee and don’t want to use your full name as your website or landing page, that’s fine for beginner freelance writers who want to learn how to find freelance jobs. It could be “Melissa’s Writing Services” or “Jose’s Copywriting Company” and you can link to it directly from your email pitch.

The professional presence should share what kind of freelance services you offer, how someone can get in touch with you, any relevant past experience, as well as a sample or two if you have them.

Decide which freelance niches you’re interested in.

I don’t think all freelancers need to be extremely niche, especially when it’s a beginner freelancer who’s exploring how to find freelance jobs that will help them build up experience.

I do, however, think freelancers who are wondering how to find freelance writing jobs should examine jobs that fit their interests first. Everything you write and work on as a freelance won’t be the most exciting topic ever and one you’d love to cover but, in the beginning, I think it’s helpful to establish a freelance niche that captures your interests and you have a background in.

What do I mean with this?

If you love gardening and have a passion for home gardening, consider starting with that niche. You might pitch gardening magazines or lifestyle publications or websites that address this topic.

I your day job involves a counseling degree and you love addressing mental health topics, consider writing these times of articles for a health magazine, app, or brand if you feel comfortable.

IMO, when you’re applying to freelance writing jobs for beginners, having a vast experience in an area—professionally or personally—is what will set you apart and get noticed in a sea of experienced freelancers.

Know which type of freelance work you want to do to get freelance writing jobs.

This part is important and shouldn’t be ignored. You probably explored the topic of how to find freelance jobs and how a beginner should start freelancing with a writing style in mind. You might want to write ad copy and landing page copy for brands. You might want to sell personal essays to parenting magazines. You might want to do content marketing writing or content writing for brands. You might dream of seeing your name as a byline in a newspaper, magazine, or online editorial, or magazine-style websit a. 

The exciting thing about freelancing is that there are so many different styles of freelance writing you can try and different types of freelance writing the businesses are looking for. What’s even more appealing is that there are a ton of freelance writing jobs for remote work. Keep in mind when you are searching for freelance jobs that some of the types of freelance writing tend to pay better than others.

For example, writing personal essays for a lifestyle website can be fun and rewarding and is a great way to have a published clip that shows your personal style and “voice,” but it doesn’t pay that well in my experience. Copywriting for brands and helping them convert leads into paying customers is a more lucrative form of freelance writing. 

Whichever style of writing you decide to do as a beginner freelance writer doesn’t mean you have to stick with that for the entirety of your career. But I do think it’s important to be able to tell potential clients what type of writing you can offer them when you’re trying to figure out how to find freelance writing jobs online.

 I started out writing reported articles and magazine-style articles for websites and now I do more content marketing, SEO blog writing, and copywriting for brands.  While I can cover all of these types of writing for a particular client it’s helpful when I send them introductory email if I can let them know about which type of writing I’m pitching them to hire me for.

In my freelance online course “how to earn $100 an hour or more freelance writing,” I address where to look for freelance work that tends to be higher-paying, how to choose a niche in a lucrative field, and how to enhance your writing skills so you’re offering writing services brands want writers to have.

Where to Find Freelance Writing Jobs

There are a ton of resources for freelance writing gigs out there that you can get in your inbox each day or each week, as well as setting up alerts on job boards.

My weekly newsletter “Diana’s Best Freelance Writing Tips Newsletter” features at least five freelance jobs I found each week. Subscribe via that link to get it in your inbox midweek. My subscribers tell me that they enjoy reading it to find new ways of how to find freelance writing work and read the job listings.

Here are some ways you can find remote writing jobs:

Work Your Network

Referrals from coworkers at full-time jobs probably account for about 70 percent of my business. You might think, “But I don’t know anyone in publishing!” Well, do you know anyone in any business? I bet you do, and chances are their company has a blog or a website that needs content. Let those people know you’re a freelance writer who can help with their editorial needs. Skim through your LinkedIn contacts to see if any businesses could use your freelance writing skills.

Look for Freelance Writing Jobs on Job Boards

Freelance writing job boards can be a goldmine, but be selective. Don’t apply to any random gig that says “freelance writer” if the topic bores you. You want freelance writing jobs that pay well, align with your interests, and could lead to repeat work. Building up your writing clips in a specific genre makes you more marketable in the long run.

Follow Editors and Media Outlets on Social Media

Editors often post “calls for pitches” on X/Twitter, so make sure you follow the brands and editors you want to write for. It’s a great strategy for those who want to know how to find freelance writing jobs online.. You can find editors’ names in a magazine’s masthead or by searching LinkedIn, then track them down on X. If you see “Editor at X Company” in their bio, you might even find their email address there for easy pitching. 

Here’s what to say in a linkedIn message when you try to connect with an editor

Share Relevant Content on Social

Get noticed by building your freelance brand on social media. Follow industry hashtags, share articles in your niche, and post content that matches the freelance writing jobs you want to land. Some freelancers get approached for assignments simply because they share valuable content on social media. For instance, an editor might see you posting about travel writing and reach out with an opportunity to write for them.

Use Content Mills (Cautiously)

Some writers use platforms like Upwork or Fiverr to find freelance writing work. While they aren’t always my first recommendation for more experienced writers, they can help you build up your portfolio if you’re just starting out as a beginner freelance writer.

I have heard plenty of stories where freelancers found high-paying freelance writing gigs on the platforms. Focus on writing content that fits the genre you want to work in, and once you have a few clips, start searching for better-paying clients if you don’t feel you’re being paid what you’re worth

Approach each freelance content job online with caution as there are plenty of freelancer client scams online.

Skim the App Stores

Apps often have blogs, and they need freelance writers! I’ve made thousands of dollars writing for apps in niches like health, fitness, and finance. (Brands I’ve written for include Headspace, Noom, Fitbit, MyFitnessPal, UnderArmour, LoseIt, Weight Watchers, Nike Training Club, Sleep Cycle and more. Look at the apps you use every day—chances are they need content, and you could be the writer to provide it once you figure out how to find freelance writing jobs.

Watch for Mergers, Acquisitions, and Companies Going Public

If a company in your niche just went public or merged with another, they might have the budget to hire freelance writers. Reach out to editors or content managers at these companies and congratulate them on their recent success. It’s a great way to open the door to future writing opportunities.

Research Top 100 Companies

Check out lists like “Top 100 Companies to Watch” or Fortune 100 lists to see which businesses are excelling in your target niche. If they’re growing or winning awards, they’re likely producing a lot of content and may need freelance writers. Do some digging, then pitch your freelance writing services to the companies that catch your eye.

Stay On Top of New Product Launches

Freelancers who stay ahead of industry trends often find the best writing gigs. Read business news to see which brands are launching new websites or adding new content sections. Pitch your writing services to companies that are expanding—you could be the fresh voice they need.

Look for Freelance Writing Jobs with Nonprofits

Many people overlook nonprofits, but these organizations often have large budgets for content. Nonprofits use blogs, newsletters, and articles to share their work with donors and the public, and they need writers to create that content. I’ve earned over $60,000 writing for a nonprofit since 2014, so don’t dismiss this avenue.

Check Out Your Local Library

Libraries are great places to get inspiration and find freelance writing leads. Flip through consumer magazines and niche publications you find there—many magazines have sections you might not expect, like travel in a car magazine or beauty in a parenting mag. I like this freelance writing jobs tip because it’s a good way to do industry research for free. If your library has a free tool like HOOPLA or LIBBY you can use to download magazines, you can do this freelance job research from the comfort of home. Keep an open mind, and you might find new markets for your freelance work.

Join a Local Networking Group or Chamber of Commerce

Networking with local professionals can lead to valuable freelance writing jobs. Join a Chamber of Commerce or networking group in your area to meet business owners who need content. Many small businesses and local organizations need freelance writers to create blogs, newsletters, and marketing materials.

Keep a File or Notepad of Magazine, Radio, and Podcast Ads

When you hear ads on podcasts or see them in magazines, those brands are investing in marketing—and they might need a freelance writer. Keep a file or notepad handy to jot down the companies you notice when you’re watching TV or streaming, walking with a podcast on, or listening to the radio. Then research their content needs in case they have some freelance writing jobs postsed. These businesses are already spending money, and they could be your next freelance writing client if you pitch them right.

Pay Attention to News and Trends in Organizations

Keeping up with news and industry trends can help you find freelance writing gigs before others do. When you notice an organization making waves, reach out to offer your writing services. Staying informed gives you an edge in landing freelance writing jobs with companies that are growing. 

You might want to set up Google alerts for industry-specific keywords so news articles are sent to your inbox. I also recommend asking publicists in your industry to be added to their “media lists” so you’re one of the first to get press releases and announcements that might be under embargo.

Look for High-Paying Freelance Writing Gig Opportunities with Local and Federal Government

Yes, even Uncle Sam needs freelance writers! Government agencies often post freelance writing jobs for content creation, including blogs, public relations pieces, and technical writing. Keep an eye on local and federal job boards, as they frequently have opportunities for freelance writers to contribute to public projects and they’re great placed to look when curious about how to find freelance content writing jobs. You might need to become certified to apply for these contractor roles but once you’re in, you usually are certified for a few years.

Research Brands That Sponsor Niche Conferences and Events

Brands that sponsor niche conferences or events often have marketing budgets for freelance work. After sponsoring an event, they usually need blog posts, articles, and social media content to highlight their involvement. Reach out to these brands for potential freelance writing jobs—they’re often looking for help promoting their latest marketing efforts.

Mind the Sponsors on Social Media and Newsletters

Many brands sponsor content on TikTok, Instagram, and newsletters, which means they might need freelance writers. If you notice a brand sponsoring multiple posts or ads, consider pitching them for freelance writing opportunities. They have ad money to spend and they might have marketing money for freelancers, too! Social media can be a goldmine when you’re exploring how to find freelance writing jobs if you follow the right accounts and stay proactive.

12 Websites That List Freelance Writing Jobs

Here are freelance writing jobs websites you can check out to find the right content writing job for you to kick-start your freelance side hustle or full-time freelance business.

BloggingPro

This website curates work from home freelance jobs, remote writing jobs, or helps pull together jobs for those who seek freelance, full-time, part-time, contract, or internship roles. 

Skyword

Skyword connects freelance writers with high-end clients in content marketing. This platform is known for decent pay and steady opportunities in a range of industries, including healthcare and tech. It’s a great place for both beginner and experienced freelancers to find writing jobs with household brands.

LinkedIn

LinkedIn is a powerful remote writing job search tool for freelancers, allowing you to browse freelance writing jobs, connect with editors, and market your skills. Update your profile to include “freelance writer” in your bio and regularly check the jobs section for new opportunities. Many freelancers land clients simply by being active and visible on this platform.

FlexJobs

FlexJobs is a trusted freelance job board offering hand-screened remote and flexible jobs. The platform is a great option for freelance writers who want to find work-from-home gigs or flexible writing positions. It also provides helpful resources like articles and webinars for freelancers.

JournalismJobs

JournalismJobs.com features freelance writing jobs, though many listings are for full-time positions. Their “freelance jobs” section highlights opportunities in journalism, so it’s worth checking out. Save listings to pitch to potential clients down the road, even if they no longer have openings.

Upwork

Upwork is a well-known freelance writing site, especially for beginners. While there are many opportunities, it can be time-consuming to pitch yourself and sift through low-paying gigs. Be selective about the jobs you apply for and always ensure you’re charging a fair rate for your skills.

Freelancers Union

Although it doesn’t list many freelance writing jobs, Freelancers Union is a great resource for all freelancers who want to learn tips for finding content writing jobs. You can join their community for free, access discounts, get help with freelance taxes, and even find insurance. They also offer a blog you can contribute to for extra writing clips.

Fiverr

Fiverr is another platform to find freelance writing jobs, ranging from SEO writing to speechwriting. While rates can be low for beginners, experienced freelancers with strong profiles can earn more. Use Fiverr to gain a few samples, then move on to higher-paying gigs.

Contently

Contently is a top site for showcasing your freelance writing portfolio and connecting with reputable brands. Freelancers compete for high-paying gigs, and the platform tends to have quality clients in niches like healthcare and finance. Keep your profile updated to increase your chances of landing freelance writing jobs.

ClearVoice

ClearVoice is a good option for beginner freelance writers looking to host a portfolio and find writing gigs. Though the pay may be lower than on platforms like Contently, it offers steady work in various industries. Create a profile to increase your chances of being discovered by clients in need of content.

Wellfound

Wellfound, formerly known as AngelList Talent, is a platform that connects startups with job seekers. It serves as a job board and recruiting tool specifically geared towards the startup community. Wellfound allows companies to post job openings, and candidates can create profiles to apply for positions directly through the platform.

nDash

Ndash is a content creation platform that connects freelance content writers with businesses and individuals that need content for their company blog. The platform allows businesses to post content creation projects, such as articles, blog posts, case studies, whitepapers, and more. Freelance writers can then browse these projects and submit proposals to work on them.

Learning How to Find Freelance Writing Jobs isn’t Hard

It just takes time, due diligence, and following up. One of the things I didn’t do when I was looking for freelance writing jobs as a beginner that I later regretted was not tracking all of the “freelance marketing” and “freelance jobs search” I was doing. I could have done that using a CRM tool, Google Sheets, Excel or free tool like Notion—like I use today. That would have helped me stay on top of all the ways freelance writers can find freelance writing jobs like I listed above. Don’t make my mistake!

If you want to see 50 Freelance Websites That List Freelance Jobs, get the resource here. 👇

See 50 Freelance job websites. Get the download here
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How do I get into freelance writing
Clients Industry Writing Advice

How Do I Get into Freelance Writing

To become a doctor, you need to go to medical school. To become a lawyer, you need to pass the bar exam. To become a freelance writer? The path to entry is not so clear. 

Freelance writing is a career offering flexibility, freedom and variety. Still, many beginners find it hard to break in. But no matter whether you’re wanting to start a simple side hustle, or to change careers entirely, there’s a path you can follow to get there.

Just be aware that the path looks a little different for everyone, no matter what you do to find work or explore how to find freelance writing jobs.

Leverage your background to get started

Some backgrounds might be more beneficial than others if you’re trying to figure out ‘how do I get into freelance writing?’

Journalism and media studies

A background in journalism or media studies offers a deep grounding in critical skills such as researching, interviewing, writing, note-taking, and ethical decision-making. I spent three years in journalism school and sometimes still hear the voices of my lecturers in my head. (“Your first priority is to your reader!” one of them used to bellow.) But a journalism degree is no longer a make-or-break asset for a freelance writer.

Public relations, corporate communications and marketing

These fields also offer a solid foundation for freelance writing. PR and marketing professionals already have great networks, know what the industry looks like from the other side of the desk, and have gained a solid understanding of how to craft messages that resonate with specific audiences. 

Technical or scientific backgrounds

Companies and brands are desperate for writers who can translate complex information into digestible content, so those with a background in a technical or scientific discipline will be in demand. Considering how to become a medical writer? There’s a market for that.

Writing technical manuals, white papers, case studies or other detailed materials is a natural fit for those with a deep understanding of specific subject matter. Book-length projects work well too. For example, Barbara Ehrenreich, a scientist with a PhD in cellular immunology, turned her analytical eye on social issues, penning books like Nickel and Dimed.  These are just some of the types of freelance jobs available to those looking to leverage these kinds of freelance skills.

Education or training

Ever worked as a schoolteacher? Taught English as a foreign language? Tutored high school or university students? Helped one of your kids with their homework? Educational experience can be a valuable springboard for freelance writers. Your ability to identify core issues, simplify complex concepts, and develop step-by-step guides to aid understanding, will stand you in good stead. You might even find a freelance community of teachers who can help if you’re looking into how to get freelance writing work in this field.

Blogging or content creation

If you’ve ever created and maintained a blog, developed content for your website, or thrilled your Instagram followers with in-depth captions, then you already have a head start. These experiences demonstrate that you can create engaging content, build an audience, and manage projects from start to finish. Your blog can even serve as part of your portfolio (see below). Check out these best blogs for freelance writers for inspiration.

Other handy backgrounds 

The good news is that you can leverage almost any background for success. Freelance writers come from disparate occupations. These include bartender and waiter (Elizabeth Gilbert, of Eat, Pray, Love fame), carpenter and fisherman (Outside contributor Jon Krakauer) and forensic psychologist and true crime author Katherine Ramsland.

Identify your freelance writing niche(s)

Having now considered how your background and previous experience might support your freelance writing goals, it’s time to think about your freelance writing niche – or best high-paying freelance niches. Many writers home in on what’s likely to prove most marketable or profitable. But it’s also important to think about what you could happily write about, day in and day out, for the next ten years or more. 

Ask yourself these questions:

Should I use my background as a springboard to get into freelance writing?

You might have a deep understanding of a particular industry or subject, but that doesn’t mean you can’t branch out. Stockbrokers or financial planners might be well placed to write about personal finance, investment strategies, day trading, or trends in cryptocurrency, but that doesn’t necessarily mean that they want to – or should. I wrote personal finance for about five years before I realized it wasn’t for me.

How do I like to spend my spare time?

You might be a keen hiker, a gardening green thumb, or a frequent flier. These passions provide important clues as to what niche or niches might work best for you. Choosing to write about subjects in which you’re genuinely interested will make for a more enjoyable work life. That sense of ease and joy will shine through in your words. 

One niche or several?

Picking a niche is not a case of ‘one and done’. There might be multiple subjects on which you can write with authority. For example, Christina Sterbenz divides her reporting work into ‘criminal justice and drugs’, ‘extremism’, and ‘environment’. Sarah Krasnostein, meanwhile, is a lawyer and television critic who is also adept at writing on criminal justice matters. Just start somewhere. 

Build a portfolio

A writing portfolio serves as a showcase for your freelance writing work. While there’s an art and a science to crafting the perfect writing portfolio, it typically includes a range of writing samples, such as articles and blog posts, or bigger projects that you’ve worked on, including annual reports, white papers, e-books, and more. There are many ways to make your portfolio stand out.

What if you don’t have a track record of publication? You’ll have to do a bit more work upfront, but it’s still possible to launch a portfolio that will make potential clients sit up and take notice.

Dig deep into higher education or professional writing samples

If you wrote a persuasive essay or a research paper as part of your degree, you could turn this into an article, blog post, or op-ed piece. Also think about any reports, sales letters, slide decks, email newsletters, or other writing you’ve created during past employment. These may also be tweaked to wow prospective clients.

Create writing samples

No existing writing projects to pick apart and repurpose? Consider setting aside a couple of days to create work samples from scratch. These articles, blog posts or other types of content should be aligned with the sort of work you’d ultimately like to get paid for. You could publish them on sites like Medium or LinkedIn, or set up a basic blog website as you explore why you need a freelance writing portfolio.. 

Guest post on established blogs or websites

Google ‘write for us’ and you’ll find squillions of blogs and websites looking for contributors. Choose sites that gel with your interests and review previous posts to ensure you have something new to add to the conversation. The pay will be minimal – or non-existent. But guest posts will get new eyes on your work and deliver a published piece of writing for your portfolio.

Write and submit stories ‘on spec’

Writing ‘on spec’ (‘on speculation’) means writing and submitting an article or other piece of work with no guarantee of publication or payment. It involves researching a publication, generating a story idea that fits the editorial mix, writing the piece as if you’d been commissioned, and sending it off to the editor. It’s a bit of a gamble, but sometimes it will help you break in. 

Finding those first freelance writing jobs for beginners

Creating samples, publishing blog posts and writing ‘on spec’ will only take you so far. Finding work as a freelance writer is an ongoing task, but it does get easier over time. 

Here’s how to get out of the starting blocks:

Leverage your network

Let friends and family know you’re getting started as a freelance writer. They might know someone who needs writing services or have connections who could become your first clients. Here’s how to get started copywriting as a beginner.

Tap your professional networks

Review your work history and consider whether any of your former employers, colleagues, or clients might need writing services – or know someone who does.

Join writing communities

Online writing communities offer a way to network with other freelance writers and come to the attention of potential clients. In Australia, Georgia’s Media Circle is an active Facebook group where callouts for writers, press trip offers, industry questions and other information are traded. LinkedIn and freelance-dedicated forums are other good places to start building community. 

Attend networking events

Don’t overlook industry gatherings, conferences, or meetups. These can be great ways to learn new skills, meet potential clients, and establish connections. Events are also a great way to stay informed about developments in your niche. Gatecrashing conferences is one of five main ways I like to generate fresh freelance articlestory ideas.

How to find freelance writing jobs

With all the above steps in place, it’s time to start hunting for freelance writing jobs. It’s worth trying a few different methods so you can determine which work best for you.

Subscribe to the website’s newsletter and get a PDF of “50 Websites That List Freelance Jobs.”

Job boards

Although I haven’t found job boards to be worth the trouble, some people, particularly those starting out, swear by them. Be aware that they are highly competitive arenas where rates are typically low, but if you’re a newbie, this may be the least of your worries. They include ProBlogger, Upwork and Freelancer. They’re a step up from content mills like Textbroker or iWriter, but be cautious nonetheless when using them.

Email newsletters

Some writers collate lists of opportunities gleaned from social media, personal contacts, and various other sources. For a few dollars every month (or sometimes for free) you can subscribe to their newsletter. Sonia Weisner has a weekly newsletter with many such opportunities, as does Kaitlyn Arford, while Australian-based Rachel’s List asks that people purchase a membership (or a 24-hour pass) to access information about advertised gigs. Diana Kelly Levey curates a handful of jobs with each of her weekly newsletters – for free.

Cold pitching 

Cold pitching is my favorite method of picking up new work. It involves approaching potential clients directly, even if they haven’t posted a job listing or given any other indication that they’re eager to hear from you. I’ve secured most of my work by pitching editors directly, with story ideas tailored to their publications. Successful pitching involves painstaking research and it can take a while to fine-tune a strategy that works for you and your niche. But in my experience, cold pitching is the most surefire way to secure a gig. 

FAQs about getting started in“how do I get into freelance writing?”

How much should I charge when I’m starting out as a freelance writer?

If you’re shooting for editorial work, don’t worry. Newspapers and magazines will have their own set rates which they pay to writers – and there’s usually no room for negotiation. However, if you’re focusing on writing for corporates or brands, you have greater freedom to set your own rates. This is key when you want to establish a good freelance writer salary. 

Research the market rates in your niche by viewing freelance writing forums, surveys and job boards. Take what you’ve learned and temper that with the complexity of the assignment, the time a project will take, the client’s budget, and your own level of experience. Starting out, you might be tempted to cut prices just to pick up work – but then clients become conditioned to paying rock bottom rates, which is bad for you and the rest of the industry. Don’t undervalue yourself. Explore the many ways freelancers get paid..

How can I manage my time effectively as a freelance writer?

Freelance writers rarely have the luxury of focusing on a single project at a time. Keeping track of multiple projects, deadlines, requirements, clients, interviewees, invoices and prospects can be daunting at first – and sometimes even when you’ve been at it for quite some time. But juggling multiple balls simultaneously (and cheerfully) is part of the job. 

I find it easier to tackle large projects, by breaking them down into smaller, more manageable pieces that can be tackled sequentially. Some writers swear by project management apps such as Trello or Asana or these top productivity apps, but I find I can stay organized enough with a rolling to-do list. 

I keep getting knock-backs. How can I handle rejection as a freelance writer?

You’re not having a hard time because you’re starting out. Every freelance writer faces rejection, no matter how long you’ve been at it. Rejection is painful, but it’s (usually) not about you, so don’t take it personally. The publication might not want the article you just pitched because they already have a story just like it in the pipeline (in which case your instincts were great, but the timing was bad). 

The editor might have overlooked your email. The magazine might be facing financial woes. The point is that rejection happens for all sorts of reasons. Don’t be discouraged. With persistence, you will break through.

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Clients Industry Writing Advice

How Do I Get Into Travel Writing

Ever dreamed of getting into travel writing? The very notion evokes images of cruising through Queensland’s Whitsunday Islands on a superyacht, exploring the remote Goto Islands in Japan, and swimming with manta rays in the Maldives. These are just three experiences I’ve had in the past three years – and, better still, I’ve been paid to write about them.

But it’s not all cocktail cruises, high-end hotels, or jaw-dropping wildlife encounters. Behind the scenes, there’s a lot of hard work involved, much of it unpaid. It’s an important factor to know when you’re considering ‘how do I get into travel writing?’

Despite the downsides, I still think travel writing is the best gig in the world. Here’s why you should consider adding a travel writing skillset to the existing work you do – and how to get started.

What is travel writing?

Travel writing defies easy description and every freelance travel writer might have their own take on it. It would, on the surface, seem to be about destinations and journeys. Yet what really brings a narrative to life are the people you meet, the experiences you have along the way, and the things that don’t go according to plan. Although travel writing is non-fiction, and thus based on facts, it is highly subjective, being shaped by an individual writer’s interests, preferences, and biases.

What is freelance travel writing?” is another common question from beginners. Travel writer Jonathan Raban described his craft as “a notoriously raffish open house where different genres are likely to end up in the same bed.” Travel writing borrows from multiple genres, including memoir, journalism, fiction, poetry, and (some would argue) commentary. It also crosses a range of subject areas, including history, geology, politics, popular culture, gastronomy, and more.

Even technology gets a twirl, as robotic baristas, contactless check-ins, and wearable tech like translation earbuds continue to change the face of travel.

Travel writing also encompasses multiple different types of freelance writing:

  • You might pen an experiential first-person narrative for a print newspaper,
  • Or a listicle (such as ‘12 fun things to do in Rome’) for a print magazine,
  • Or a research and photo-based slideshow of “20 Must-visit restaurants in London” for a lifestyle website.
  • You might contribute to travel or generalist websites or gather material for your own travel blog.

Do you think longer projects might be up your alley when you look into how to get into travel writing?

 Some travel writers compile guidebooks which are designed to dispense practical advice on where to stay, eat, shop and tour.

As you explore how to become a travel writer, you might consider writing something like Elizabeth Gilbert’s Eat Pray Love book. Others such as Bill Bryson entertain by sharing the funny or absurd aspects of travel while still others share deeply transformative travel experiences.

What are the benefits of adding travel into your freelance writing mix?

Even if you don’t plan on becoming a full-time travel writer, there are sound reasons why you may wish to add a travel writing skill to your repertoire as part of the exercises when you ask yourself “how do I get into travel writing?”

It improves your observational skills.

When you’re trying to capture the essence of a destination, you’re paying keen attention to all the details. There’s a necessary focus on what you can see, hear, smell, taste, and touch. You’re intent on ‘showing’ not ‘telling’, on analyzing your emotional responses, and reflecting on the meaning of it all. This naturally improves your storytelling skills, making your content in all areas more engaging.

(Keep in mined these 13 truths and 1 lie about being a travel writer.)

The novelty stokes your creativity.

Immersing yourself in an unfamiliar destination encourages you to make novel associations – which is one of the key elements of creativity, says Moshe Bar, author of Mindwandering. “The more preprogrammed our thinking is, the less likely innovative connections are to be made and fewer creative ideas will bubble up,” he writes in his book. The exploratory nature of travel writing can thus spur your creativity, benefitting your work in other areas.

You stumble across additional story ideas.

It’s rare to go off on a travel writing jobs assignment and come back with only the story you were originally commissioned to write. Many other possibilities usually present themselves once you’re on the road (usually with minimal additional effort on your part). And they’re not always travel-related. For example, what I’ve learned during travel writing assignments has led to pitches, and subsequent commissions, from business, science and agricultural publications.

How can I get my first travel story published?

Getting your first travel story published might be easier than you think.

Start close to home.

Local newspapers or regional magazines are often looking for stories about nearby attractions, which provides an accessible entry point for new freelance travel writers. Also remember that what’s routine for you is interesting, or even exotic, for someone else. That’s one of the reasons that editors actively seek out writers who are resident in a particular area. Read more about why your backyard is the best place to kick off your travel writing career.

Publish on your own freelance travel blog or website.

You’ll need a strong track record of publication to break into publications like Travel + Leisure and Conde Nast Traveler, but you don’t need anyone’s permission to publish travel stories on your own blog or website. The content you publish may even attract editors and clients looking for fresh voices. For example, freelance travel writer Matthew Kepnes initially wrote about his adventures on his NomadicMatt.com blog – but has since been published in The New York Times, CNN, The Guardian, and more. Travel blogs can also become assets in themselves.

Guest post on established travel blogs.

Guest posting on established travel blogs is another way to get your foot in the door, reach new audiences, or boost your online presence. Some blogs actively seek guest contributions and provide detailed submission guidelines, allowing you to craft submissions that best suit their needs.

Some pay a nominal fee; others don’t pay at all. This might be acceptable if you’re just starting out. Travel blogs that currently accept guest posts include The Art of Travel, Practical Wanderlust, and Backpackers World Travel.

How do I break into the big-league travel publications?

Exposure on your own or more established travel blogs will only get you so far. Eventually, you’ll want to sell your stories to a travel publication that’s willing to pay for them – and this usually starts with freelance article pitches to the editor.

A travel story pitch needs to identify the destination you’re proposing to cover.

As with other pitches, open with an engaging hook which captures the editor’s attention and gives them a sense of what’s to come. (I recommend writing the first couple of sentences of the story you’re proposing to write, using all the colorful sensory detail you can muster.)

It’s also important to identify your travel article’s angle – that is, the unique perspective you’re planning to take with this freelance travel feature.

‘Kyoto’, for instance, is a destination, not an angle. But exploring the essence of Kyoto, as revealed through its Zen gardens, as in this piece in The New York Times, is an angle. 

Your pitch will also need to answer the two questions that are usually top of mind for editors – “Why this?” and “Why now?”

For example, a new airport, along with the introduction of international flights, makes a story about the under-the-radar destination of Greenland newly topical.

A freelance travel article pitch may also identify why a particular story is a good fit for that publication – or why it would work well in one of the publication’s regular sections.

Don’t forget to include details on your credentials with a link to your portfolio – which is why getting those first few freelance travel stories under your belt, as described earlier, is so important.

How do you find publications to pitch to?

Despite the generally grim state of editorial publishing, it seems there are still trillions of travel publications to pitch to.

One of the ways I still like to find them is by browsing the shelves of my local news agency or library.

Along with top tier print publications such as Conde Nast Traveler, National Geographic Travel and Travel + Leisure, there are also those aimed at particular niches.

In my local (Australian) market, these include publications focusing upon high-end travel (think Luxury Travel Magazine), adventure (including Wild), the intersection of travel, food and wine (as in Gourmet Traveller) and many more.

Most generalist magazines and newspapers also have travel sections.


There are also publications which contain substantial travel content such as Roads & Kingdoms, Outside Online, and Adventure.com.

Don’t overlook B2B trade publications such as Travel Weekly and Skift, which are aimed at industry professionals such as travel agents and destination marketers rather than the general public.

Many publications in all the categories above will have submission guidelines which provide useful guidance on what they’re looking for and might even serve to spark ideas.

Searching freelance job boards such as Contena, joining groups such as TravMedia or professional associations such as the Society of American Travel Writers, subscribing to curated lists of editor callouts such as  Opportunities of the Week Newsletter x Study Hall, are other good ways to keep your ear to the ground about travel writing opportunities.

FAQ about getting started in travel writing

What does travel writing pay in 2025?

Few publications are upfront about the rates they pay for travel writing. That’s because they vary wildly depending on the publication, story type, and writer’s willingness to work for peanuts – or for nothing.

For example, despite publishing a finicky list of ‘dos and don’ts’ for writers, BootsnAll does not pay for submissions. Rather, it offers exposure (which might be acceptable if you’re trying to build a portfolio), and a single backlink (which comes in handy if you’re keen to promote your own blog).

At the other end of the spectrum, big budget publications like Conde Nast Traveler and Travel + Leisure used to pay up to $2.00 per word for the print publications, according to Who Pays Writers. (Note that those numbers were from 2017.)

However, some contributors to that freelance rate website have also reported rates of as little as $0.17  USD per word for those same publications.

In my experience, the majority seem to pay anywhere from $0.30 USD to $0.62 USD per word.

But when you factor in the time spent travelling, then subsequently writing the relevant stories, the difficulty associated with making a living through editorial work alone becomes apparent.

For that reason, many travel writers also take on various types of freelance writing for other niches, content writing for brands (BTW, what is “content marketing?”), tourism boards, or travel companies, or blogging for their own sites.

Writing on his own blog, Tim Leffel claims that publishing a story on your own travel blog is likely to yield far better financial returns over the longer term than publishing the same story with a mainstream media title.

Do you pitch the story first or do the travel and then pitch it? 

This is a real chicken-and-egg scenario, with no satisfactory answer other than ‘it depends’.

Often, you’ll only uncover the most captivating angles once you’ve had time to explore a destination.

And when you’re just starting out, you generally won’t have the support of tourism boards and other travel industry players, so you’ll often need to travel at your own expense.

After spending time on the ground, you can then write about your travels, in the hope that an editor is sufficiently interested and engaged to buy your words.

However, more established travel writers tend to pitch an editor first, and then undertake the travel.

That’s because once you’ve secured a confirmed commission from a publication, you’re in a much stronger position to seek sponsorship for your trip from the relevant tourism board, or hotels, restaurants, and tour companies that will feature in your story.

Just be aware that there are some big name titles – including BBC Travel, The New York Times and The Washington Post – which won’t commission stories based on sponsored travel.

In practice, I usually pitch first, so I can set off with at least one confirmed commission, along with the sponsorship that makes it all possible.

On the road, I almost always stumble upon additional stories which can be placed subsequently.

Discover how to wring multiple stories from each trip.

How do I get invited on press trips?

Once you have a few published travel stories under your belt, you’ll likely start to receive press trip invitations – either from PR representatives or editors you’ve previously worked with.

Also known as group familiarization trips (or ‘famils’ or ‘fams’) these tend to be fast-paced, but rewarding.

To increase your chances of being on the invite list, it’s important to build (and maintain) a quality freelance portfolio.

Attending networking events such as TravMedia’s International Media Marketplace (IMM) is another way to build contacts and learn more about upcoming press trip opportunities.

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What Is Ghostwriting?

I’m a ghostwriter.  I started ghostwriting in 2015 as a freelance blogger and ghostwriting contributor. Before that,I was unfamiliar with the term “ghostwriter,” and also wondered “what is ghostwriting?” like many people do tdoay.

In many ways, my knowledge of ghostwriting was limited to references in movies or television shows. I happened to stumble on ghostwriting as an opportunity to make additional income.  I utilized platforms like Upwork or Fiverr to gain experience as a freelance ghostwriter. While building my portfolio as a freelance writer, the idea of writing anonymously for entrepreneurs appealed to me. In the beginning, it was difficult finding work online or social media. 

Why? 

Most people were only familiar with the term ghostwriters within the music industry. With perseverance and consistency, I began to gain more traction and referrals as a ghostwriter. I was determined to make a name for myself as a ghostwriter online. Today, I’ve ghostwritten over 100 books, articles, blogs, and social media posts—it’s part of my freelance brand. In this article, I’ll provide insight on what is ghostwriting and how you can get started.

What is Ghostwriting?

Back in the day, ghostwriting was mostly a publishing term. 

It meant an author wrote a book or article for someone else, without getting any credit. But now, thanks to digital media and self-publishing, ghostwriting has spread across many industries.

These days, it’s used everywhere—marketing, advertising, even academic writing. 

What is ghostwriting? By definition, ghostwriting is when someone creates content for another person or business, like blog posts, social media posts, speeches, presentations, or yes,,books.

The goal? 

To deliver top-notch content that matches the client’s brand and message while they focus on other aspects of running their business. Ghostwriters often work behind the scenes, using their writing skills to bring someone else’s ideas to life.

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What is the goal of ghostwriting?

The goal of ghostwriting is to bring someone else’s ideas and vision to life. It requires a deep understanding of the client’s goals, target audience, and writing style. The ghostwriter must be able to seamlessly blend their own writing skills with the client’s voice in order to create content that feels authentic and genuine. It’s not easy to do, which is why ghostwriting is one of the highest-paying freelance skills out there.

How does ghostwriting work?

So, how does the ghostwriting process work? Ghostwriting typically involves a client hiring a ghostwriter to write content on their behalf. The contents can include articles, blog posts, books, speeches, social media posts, op-eds, to name a few. The client sometimes provides the ghostwriter with ideas, outline, or notes for the content they want to be created. Other times, the client and writer brainstorm topics together that would help the client achieve their goals.

The ghostwriter taps into their expertise and writing skills to craft the content while staying true to the client’s vision. This often involves multiple rounds of revisions and feedback from the client until the final product meets their expectations.

Ghostwriters may also conduct research on behalf of their clients in order to ensure accuracy and credibility in the content being produced. They must also maintain strict confidentiality and not reveal any information about their role as a ghostwriter unless given permission by the client.

Why hire ghostwriters? 

There are many reasons a client would hire a freelance ghostwriter, including lack of time, writing skills, or simply needing a fresh perspective on ideas. Ghostwriters can also help busy professionals who want to maintain a strong online presence but struggle with finding the time to create regular blog posts or social media content.

In addition to writing for individuals, ghostwriters may also work for companies and organizations, creating content such as marketing materials, reports, and website copy. They may specialize in certain industries, in the best freelance niches, or topics and use their knowledge and research skills to make the content informative and engaging.

Is ghostwriting illegal?

No, ghostwriting is not illegal. Some also ask, “is ghostwriting ethical?”

 It is a common practice in the writing industry and both parties enter into an agreement regarding ownership and usage of the written content. However, it is important for both parties to have clear communication and understanding of the terms to avoid any legal issues.

Ghostwriting can also be considered ethical as long as the credited author acknowledges the help of the ghostwriter. In fact, many well-known authors and public figures use ghostwriters to help them with their writing projects. Some ghostwriters might reveal that they worked on a project for a client when they weren’t supposed to say anything. It’s common concern for ghostwriting clients and why having contracts will protect both parties.

How do ghostwriters get paid?

Thankfully, ghostwriters usually get paid well for their services. The payment structure and amount varies depending on the project and agreement between the ghostwriter and author. Some ghostwriters charge a flat fee for their work while others may receive a percentage of the book’s profits.

Ghostwriting can be a lucrative career for writers with excellent research and writing skills. It also keeps things interesting, allowing them to work on various topics and projects without being tied down to one specific genre.

However, it is important for ghostwriters to have contracts in place to protect their rights to the written content and ensure they are properly compensated for their work.

When you’re ready, here’s how to get more ghostwriting clients in 2025.

What is the difference between a ghostwriter and copywriter?

Ghostwriters and copywriters might both create written content, but their roles are different. A ghostwriter works behind the scenes, writing things like books, articles, or speeches for someone else, like an author or public figure. 

The twist? 

The ghostwriter doesn’t get the credit, their client does.

Freelance copywriters, on the other hand, focus on creating content that promotes a product or service. Think website copy, marketing emails, social media posts, or ads. For ghostwriters, an NDA prevents them from disclosing clients they have worked with in the past. Thus, creating a barrier with many ghostwriters to authenticate their work.

Here’s a sneak peak if you’re wondering what is a freelance example of copywriting?

Who hires ghostwriters?

Ghostwriters are often hired by individuals who want to publish a book but do not have the time or writing skills to make that happen. This could include high profile leaders, celebrities, , politicians, or anyone who wants to share their story or expertise but doesn’t  have the time to write it themselves. Ghostwriters can also be hired by companies or organizations to create content for their website, blog, or social media platforms.

Here’s how to find freelance writing jobs

Why Freelancers Should Try Ghostwriting

Ghostwriting can be a very lucrative opportunity for you to earn a passive income as a freelancer. Having this writing skill gives you the opportunity to work with clients from various backgrounds. While allowing the ghostwriter to become a subject matter expert.

Ghostwriting is often misunderstood as a simple act of writing under someone else’s name, but it is actually a collaborative process. It can be a lucrative opportunity for freelance writers who are ready to add on new skills and offerings to clients. Partnering with a ghostwriter is a smart idea for leaders, influencers, or first-time authors who are looking for expertise, efficiency, and want to enhance the quality and success of their content.

Ghostwriting is a great opportunity for freelancers to grow professionally and experiment with the various types of ghostwriting services available.

Ready to kick-start your freelance writing career? here, 10 lessons to launch your business
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10 Passive Income for Freelancer Revenue Stream Tips

Freelancers are keenly aware that freelance writer salaries and overall income can fluctuate from month to month. (Financial experts would call this an “irregular income.”) One solution to this common problem? Passive income for freelancer streams. These income sources can work in the background to help create stability for your freelance business, so you don’t always have to rely solely on client work to keep your income steady.

But what exactly is passive income for freelancers, and how do you get started?

Explore 10 passive income streams for freelancers that can help boost your earnings and bring financial security to your business.

10 Passive Income for Freelancer Ideas to Earn More Money

Use your freelance skills, research and know-how to find ways to “make freelancer money while you sleep.” Yes, almost all of them will require some upfront work and ongoing maintenance.

1. Offer Paid Newsletter Subscriptions

Are you regularly sending out newsletters to your audience? If you’ve built a solid readership, consider offering a paid subscription for exclusive content. With platforms like Substack, freelancers can monetize their expertise by sharing advice, tips, and industry news directly with their subscribers.

Paid newsletters are a hot commodity amongst creators, perhaps because it’s the best form of ‘owning’ a platform if a social media platform kicks you off or goes under. You’ll still have your subscribers! Many Substack publications charge $5 to $50 a month for a subscription, according to some recent data. Even if you only have 100 people paying a month, that’s a nice little side hustle passive income for freelancer rate coming in for work you’re already doing.

If you can build an engaged audience, it’s a simple and sustainable way to create passive income. You could get started on Beehiiv, Substack, or another newsletter platform for passive income streams. I use Beehiiv which includes sponsorship opportunities that pay out if subscribers click on the links and I get paid if my newsletter readers subscribe to other newsletters I recommend. You can also earn money as an affiliate.

2. Create an e-Book

One of the most straightforward ways to create passive income is by writing and selling an e-book. I’ve personally had success with my e-book “100+ Tips for Beginner Freelance Writers” which continues to sell and bring in revenue with little extra work after the initial effort.

Freelancers can easily create e-books using content they’ve already developed, whether it’s blog posts or lessons learned from their niche. The eBook market is expected to reach $14 billion by the end of 2024, according to Statistica. Whether you’re a freelancer with knowledge in a specific niche or you’re simply someone who has a vast background on a particular topic chances are, others would pay to know what you do. Research the market, analyze the competition, and discover the digital product possibilities.

3. Develop a Digital Online Course

Have a unique skill or expertise that others could benefit from? Turning your knowledge into an online course is another way to create passive income. I’ve personally created freelance online courses on platforms like Teachable, and although there’s upfront work, they can generate consistent income once live.

In recent years, online learning has exploded. Self-paced learning to enhance one’s professional skills, get degrees, or acquire certificates has never been more popular—and on-trend! Whether you decide to build email courses, video tutorials as part of freelance online courses as I have or webinars, there’s money to be made in teaching what you already know. Yes, it will take marketing efforts as well but hopefully, some solid email newsletter writing can go a long way to securing more customers into this freelance passive income stream.

4. Sell Notion Templates or Digital Tools

If you use Notion or other project management tools to streamline your freelance work, consider creating and selling templates to other freelancers. These tools are becoming increasingly popular, and there’s a market for people who want plug-and-play systems to save them time.

Notion’s user base has grown exponentially in the past few years, showing that demand for templates and productivity tools is only increasing. By selling your organizational systems, you’re helping earn passive income while already doing tasks that help your business.

5. Sell Your Research or Reports

As a freelance writer, you’re already conducting a lot of research. Why not package that research into valuable guides or reports that others are willing to pay for? Freelancers in niches like finance, health, or content marketing can create resources like rate guides, media lists, or white papers that others will find useful. Some freelancers like Kaitlyn Arford offers up guides on freelance outlets that pay freelancers and she keeps updating it throughout the year on a Trello board. This is a service and resource freelancers pay for. One of my bestselling eBooks is a pitching guide on 24 freelance pitches that worked.

This method allows you to monetize the work you’re already doing and reach a broader audience beyond your clients.

6. Monetize Your Blog With Ads for Freelance Passive Income

If you’re already writing a blog as part of your freelance marketing, why not turn that traffic into income? By adding Google AdSense or other ad platforms, you can make money with each visitor or ad click on your site. I’ll acknowledge that blog writing isn’t necessarily fast and easy, it requires effort and time to build up an audience.

While it takes to build a blog audience, it’s a long-term investment that can pay off. And while yes, AI writing tools might take the blog writing jobs of some freelancers, you’ll want to showcase your work on your site and be able to have samples to show potential clients.That’s why I suggest you blog on something you’re passionate about and you’d write about for free. Because well, in the beginning, you will be writing for free. Once you’ve got steady traffic, ads can become a reliable source of passive income.

7. Sell Proprietary Templates

Do you have workflows or templates that save you time and make your life easier? Many freelancers do! I personally sell a customizable Client Intake Form that freelancers can use to vet potential clients, and it’s become a freelancer passive income stream for my business.

Templates are always in demand, whether it’s for project management, content calendars, or pitch email scripts. Websites like Etsy or Gumroad make it easy to sell digital templates, with minimal maintenance required after the initial upload.

8. Create Custom Physical Products to Sell to Generate Passive Income for Freelancer

For those creative freelancers who love a good quote or funny sayings, consider building a freelance side hustle for passive income that involves custom products like T-shirts, mugs, photos, printed quotes, or planners to diversify your income. Check out Etsy, Pinterest, and Shopify sites for inspiration.

Why bother selling writing slogans and caricatures on T-shirts? The global custom T-shirt printing industry is projected to hit $14.8 billion by 2032. Look for platforms that allow creatives to sell products without managing inventory or shipping. It’ll make your life much easier.

9. Utilize Affiliate Marketing

Affiliate marketing is one of the most popular ways to generate passive income. It’s been around for a long time and it seems to be a marketing trend that’s here to stay. By promoting products or services on your blog or social media, you can earn a commission for every sale made through your unique link. For freelancers, this could include promoting software tools you use already, online courses, or even office supplies.

As an example, I have an Authory affiliate link I use in blogs that’s associated with my name. I think it’s a great portfolio site for freelancers and would recommend it anyway so why not get a kick-back on that recommendation?

Afraid you’re behind the trend and it’s too late to catch up? The affiliate marketing industry is projected to continue to grow, fueled by influencer marketing by social media influencers. If you already have a blog, following on social media or a hefty group of newsletter subscribers, affiliate marketing is a no-brainer for earning passive income.

10. Host Paid Webinars

Freelancers often become experts in specific areas of their trade, whether that’s freelance writing, project management, or social media strategy. Why not share your knowledge through a paid webinar and turn it into a passive income for a freelancer opportunity? You can charge attendees a fee to join, and then sell the recording afterward with bonus materials to continue to help others.

Platforms like Zoom or Crowdcast make it easy to host webinars, and they can be a great way to build authority in your field while earning passive income. I hosted a live webinar with my nutritionist friend Natalie Rizzo and then we turned it into an online presentation on Teachable that other freelancers can purchase and watch.

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How to Use Social Media to Find Freelance Clients Without Spending All Day Online

Social media is a goldmine for freelancers—but you don’t need to scroll endlessly to strike gold. With a strategic and authentic approach, you can create a steady pipeline of leads and opportunities without sacrificing hours of your day. Let’s explore how you can find freelance clients on social media using platforms like LinkedIn, Meta, and Bluesky to find freelance clients while keeping your screen time in check.

The Immense Value of Social Media for Freelancers

Social media isn’t just for cute pet videos; it’s where business happens, too. Your ideal clients are more likely to scout for talent online than ever before. You can showcase your expertise, build genuine connections, and gain visibility within your niche. 

Here’s the kicker: You don’t have to be on every platform. (Whew!)The key to success is to focus on one or two that align with your goals and ideal client avatar. Here’s how freelancers can use social media to find freelance clients:

The Best Social Media Platforms to Find Freelance Clients

These are the top social media platforms for freelancers where clients hang out and freelance jobs are often posted:

LinkedIn

LinkedIn is the professional network powerhouse, perfect for B2B and B2C freelancers who dabble as freelance writers, designers, and consultants. It’s not just a place to list your resume—it’s where you network, showcase your skills, and find direct client leads. With LinkedIn’s robust search filters, you can identify opportunities while posting content and establishing authority. (We’ve even got top freelance writer LinkedIn tips.)

Use keywords like “freelance graphic designer” in your headline and current job title to make yourself discoverable in LinkedIn’s search. Post updates about completed projects with links or share helpful tips to keep your profile active and updated. 

Reach out directly to prospects with personalized LinkedIn messages that highlight how you can solve their problems. To stand out, your messages must be genuine.

Meta (Facebook, Instagram, Threads)

Meta, aka the parent company of Facebook, Threads, and Instagram, shines in its community-driven approach. Freelance  Facebook groups are hubs for business owners actively seeking services. Joining and contributing to these groups lets you connect directly with potential clients and casually showcase your expertise. For example, if you’re a pet freelance writer, you might want to join Facebook groups of local pet and animal business owners.

Search for groups related to your niche (e.g., “Freelance Copywriters” or “Graphic Designers for Hire”) to meet like-minded freelancers. Participate in conversations and offer advice without being overly promotional or salesy. When the moment’s right, share your services and link to your portfolio to secure new work and clients. Stay consistent in your engagement, and follow up with prospective freelance clients on Instagram, Facebook, or Threads.

Bluesky

Bluesky is the newest rising star social media platform, with a format similar to X, also known as Twitter. Bluesky for freelancers allows you to connect with innovators and early adopters who joined since it launched in 2023. Its fresh approach and topic tags allow freelancers to join discussions and get noticed by forward-thinking clients in tech, design, and creative industries.

Find freelance clients on Bluesky by staying active in discussions relevant to your industry, specialty, or niche. Consistently comment and start meaningful conversations that position you as an expert to make the most of Bluesky for freelancers.

How to Use Social Media As a Freelancer?

Here’s how freelancers can find freelance jobs on social media and secure steady work with high-paying freelance clients

Choose Your Platforms Wisely

Your time is your most valuable asset, so pick platforms that deliver results. If you’re a B2B writer, designer, or consultant, it makes sense to learn how to find clients on LinkedIn. Use its robust search filters to find leads and share content highlighting your unique freelance skills (everyone has something to share!). 

Meta, or Facebook, is ideal for its freelance-specific groups where business owners actively seek help. Participate meaningfully in these groups to connect with potential clients.

Instagram’s profile grid feature or “highlights” section is the perfect way to show portfolio visuals, how-to’s, and behind-the-scenes of your freelance work or business. Instagram has a more ‘casual’ feel, though consistent posting and engagement will go a long way. Build your Meta profiles to position yourself as an expert; stay active, and you’ll surely attract prospective clients!

For those in more technical or forward-thinking industries, Bluesky—a hub for innovators—is worth exploring. Engage with topic tags and connect with users shaping new trends. Other platforms like Discord, TikTok, and YouTube are excellent for niche communities or video content. If you’re interested in exploring those options, remember, don’t spread yourself too thin. Start small and expand as you see results.

Optimize Every Social Media Freelance Profile to Attract Clients

Your profile is your digital storefront, so make it count! Use job-specific keywords in your bio, headline, job experiences, and about sections to make yourself searchable. Add clear calls to action, such as “DM me for project inquiries,” or include links to your portfolio. 

 A clear, friendly profile picture and visually appealing banner can further boost credibility. Consider using client testimonials to showcase your expertise subtly.

For example, a headline like “Helping small businesses grow with strategic content | Freelance Writer” will show clients exactly what you can do. Bios can emphasize specialties like “Copywriter specializing in ad copy that converts” and lets you position yourself as an innovator in your field. Adding niche keywords, such as “health writer” or “SaaS UX Writer,” can also help. Think of your profile as the first impression that hooks potential clients.

Harness the Power of Hashtags and Search Features

Do you know hashtags and search tools can uncover social media freelance opportunities with minimal effort? On LinkedIn, use job search filters and hashtags like #CopywritingJobs or #FreelanceDesigner to find relevant leads. Turn on LinkedIn job alerts to stay updated on new opportunities and get a notification in your email inbox when a relevant gig is posted. 

Meta’s Groups search function can help you identify posts from clients seeking freelance help. With its topic tags, Bluesky allows you to connect with discussions and job postings in emerging fields. Strategic use of these tools ensures your content and profile are discoverable to the right audience.

Freelancers Should Engage to Build Community and Client Relationships

Lurking won’t land you clients, but authentic engagement will. Comment thoughtfully on industry posts to share insights, advice, or questions that add value. Regularly share content showcasing your skills, such as project case studies or tips, positioning yourself as an expert. 

For example, post a LinkedIn article about “How to Write Engaging Facebook Ad Copy” or share a video that would appeal to potential clients. Sure, it might seem like you’re “giving away your secrets” on the social platform but most likely, a small business owner will see you know what you’re talking about and hire you to help them with their ads.. In Meta groups, offer actionable advice when someone asks for help in your area of expertise. Your visibility and credibility grow with every genuine interaction!

Is Video and Community Content the Secret Sauce?

Video content and community engagement can fast-track your success. Platforms like TikTok and YouTube allow you to showcase your expertise through tutorials, case studies, or quick tips. The creator of one of our favorite podcasts for freelancers, Latasha James’ ‘Freelance Friday‘ YouTube channel demonstrates how educational content can attract clients by building trust before they even reach out. Discord is another option: participating in freelance-focused servers or creating your niche community fosters connections. You don’t need professional equipment to get started—authentic, smartphone-recorded content is enough to stand out.

Using Social Media to Find Freelance Clients Fast

You don’t need to live online to find freelance clients. A focused, strategic approach can take you further than endless scrolling ever will. Choose one platform (maybe two!), optimize your profile(s), engage with intention, and track your results.

Your challenge: Pick one tip from this post and try it out this week. It could be revamping your LinkedIn profile, joining a new Meta group, or experimenting with Bluesky tags. Take action and see where it leads. Remember, small efforts on social media can yield big returns—and your next big client might just be a click away!

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Freelance Marketing Mistakes Even Smart Freelancers Make

You know you have to promote your business and your freelance services, but is it part of your daily, weekly, or monthly checklist? If you don’t have a monthly freelance marketing checklist, now’s the time to get one. Without having a visual of the social media for writers posts you should be writing, blog posts you need to schedule, potential freelance writing jobs for beginners to apply to, and the LinkedIn tips for freelancers you aren’t doing, chances are that you’re making some serious freelance marketing mistakes even smart freelancers make.

Here, 12 freelance marketing mistakes to sidestep so you can reap the benefits of solid freelance marketing efforts that always “keep your pipeline full.”

12 Freelance Marketing Mistakes That Get in the Way of Finding Great Freelance Clients and Work.

Avoid these freelance marketing challenges and set yourself up for high-paying freelance clients, anchor clients, and a six-figure freelancer career.

1. You’re a Job Board Junkie

Guilty as charged! Here’s a secret: I do rely on job boards to find freelance work. And these were the primary way I secured freelance writing jobs when I was first starting out. But, they are only part of the equation. Ditch the safety net and reach out to clients directly through emails and a social strategy.

I’ll show you how I landed my biggest client by simply sending a cold email that hit the right note.

2. You’re Ghosting Past Clients

We’ve all forgotten to follow up. When you’re trying to find more freelance work, go back to previous clients and ask if they need help or if their coworkers do. Did that contact move on? Find them in their new role and remind them of your freelance services.

3. You’ve Fallen Into a Pitching Black Hole

Pitching is great, but without strategy, it’s like shouting into the void.

Understand each client deeply.

Tailor your freelance article pitches to meet the specific needs of their customers and watch your response rate soar.

Write freelance article pitches that will sell.

4. You’ve Forgotten: Who’s Your Ideal Client Anyway?

Not sure? Neither was I until I sat down and mapped out exactly who benefits most from my services. This ‘lightbulb’ moment transformed my marketing overnight. It helps me stay focused when I’m wondering which clients to go after. I even wrote them down on a piece of paper that’s taped behind my monitor.

5. You Don’t Measure Your Marketing Efforts

So you can’t improve them! Once I started tracking freelance article pitches and LinkedIn cold outreach messages, I was able to see that I was having more success than I initially thought. Tracking pitches and what happened will show you where you can make tweaks. If one client doesn’t like the pitch, approach the competition. Discover 10 types of freelance jobs you should explore.

6. You’re a Social Media One-Trick Pony

Are you a one-platform wonder? It’s time to explore. Different platforms attract different audiences. Find where your potential clients hang out and start engaging. I found a whole new client base on LinkedIn after being more active on Twitter/X for years. (Even grew to nearly ~11,000 followers! Follow me there.)

That being said, I think it’s more important to focus on two social platforms and consistently posting over hitting all of them and only posting 1x/a month.

7. You’re Forgetting to Promote Yourself

Too busy delivering work to market yourself? That’s a trap. Continuous marketing efforts keep your pipeline full. Dedicate time each week to nurture future opportunities. I set aside about 25 to 30 percent of my week for this, no matter what. (This is covered extensively in last week’s newsletter.) Here’s How to Find Clients on LinkedIn.

8. You Don’t Harness the Power of Local Networking

Online is great, but local networking has magic of its own. Attend events, join local business groups, and connect face-to-face. You might be surprised at the variety of personal connections you make and the ideas you get out of in-person networking. (I’m up to two in-person events so far this year!)

9. You Haven’t Asked for Testimonials

Testimonials are like freelance currency. Heck, customer reviews are every brand’s bread and butter these days. I always thought bragging was a bit uncomfortable until a client told me my testimonial page sealed the deal. I don’t shy away from showcasing them anymore and you shouldn’t either. Ask favorite clients if they’d write a review or referral.

10. You Refuse to Adapt

The market evolves, and so should your marketing strategies. What worked last year might not cut it today. Stay fresh, stay curious, and stay adaptable. This doesn’t mean you need to use or incorporate AI into your freelance business but you do need to know about the latest trends in marketing and media to stay relevant to your clients. Make sure you’re continuously working on these highest-paying freelance skills.

BTW, get the answer to ‘Can I make $1,000 a month freelance writing?’

11. You Aren’t Showing Off a Variety of Skills

Start a blog or a newsletter to show your ideal client the different ways you can write.

Don’t have copywriting samples but want to get into that type of freelance writing? Create them and post them on your freelance writer portfolio.

Want to break into a new niche but don’t have clients in that field yet? Write articles or LinkedIn posts on the subject to build an audience.

12. You Don’t Do Anything.

Ever feel SO overwhelmed that there’s too much to do when it comes to freelance marketing for your brand that you do well, nothing? Samesies. That’s why having a visual of what you should be doing can help take some of the steam out of that fear and those feelings of overwhelm. I don’t know about you but I tend to feel better when I cross something off of my to-do list.

If you need more help working on freelance marketing, check out this course that will show you how to consistently earn $100 an hour freelancing.

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What are five high-paying freelance skills?

I ran into my old journalism lecturer at a social function recently. When I mentioned I was freelance writing, he asked, “Is that a polite way of saying you’re between jobs?’” If so, I responded, it means I’ve been ‘between jobs’ for more than 20 years now as I’ve added to my freelance skills.

I earn a living freelancing and freelance writing isn’t even one of the highest-paying freelance skills of 2024. (BTW, here are the highest-paying freelance writing writing skills to know in 2024.)

Freelancing—in a whole range of fields beyond writing—is no longer just an alternative career path.

Thanks to technological advancements, changing work preferences, and the global shift toward remote work post-pandemic, freelancing is now a legitimate mainstream option offering significant earning potential, flexibility, and opportunity.

In 2020, the cross-border money transfer service Payoneer surveyed 7,000 freelancers from more than 150 countries and found that the worldwide average rate charged by freelancers was $21, higher than the $19 average rate from two years earlier.

Those don’t sound like the sort of dollars that would entice anyone to quit their day job.

But such a figure vastly under-represents the pay packets earned by people who are working at the upper echelons of the pay scale. In order to reach that status, you need to adopt some high-paying skills for freelancers.

Whether you’re a seasoned freelancer, or a beginner freelancer new to the freelance market, focussing on in-demand skills such as mobile app development, AI development, customer relationship management (CRM), website development, or social media content creation, can open doors to top-paying projects.

Platforms like Upwork, Fiverr, and Toptal also provide the infrastructure to connect with clients and manage freelance work efficiently, paving the path toward success in the freelance economy as you add on the skills of a freelancer clients want. (Here’s how to snag a download of 50 freelance sites that list freelance jobs.)

There are diverse opportunities available for professionals navigating the evolving landscape of work, says Matti Yahav, Chief Marketing Officer at Fiverr.

“By aligning (with) these burgeoning industries and cultivating in-demand skills, aspiring individuals can unlock pathways to financial success and professional fulfillment,” Yahav says.

The 5 highest-paying freelance skills for 2025

When you’re ready to carve out your career at the more lucrative end of the freelance market, it’s well worth boning up on the following skills as well as the highest-paying freelance writing skills.

Best freelancing skills: Mobile app development

Mobile app development is one of the skills of a freelancer that involves creating software applications that run on mobile devices such as smartphones and tablets. They’re typically developed for platforms like iOS (Apple) and Android (Google). Mobile app development is one of the high-demand freelance skills. Mobile app developers need a strong grounding in programming languages and development tools and frameworks. Though many gain this knowledge through a computer science degree, self-taught developers can also succeed.

The Business of Apps says about 27 million developers were building for mobile in 2022, pointing out that software for mobile “permeates every business vertical on the planet”. That means the desktop or mobile app software developer profession has seen its popularity skyrocketing—which is why you might want to add it to your list of freelancing skills. While the Business of Apps notes that independent mobile app developers earn about $1500 a month on average, there are ‘Pro’ developers on Fiverr charging more than $6000 per project. Highly experienced developers and those in major tech hubs can potentially earn more.

Best freelancing skills: AI Development

If Netflix, Amazon, or Spotify has ever suggested the perfect movie, book, or song, you’ve seen the work of an AI developer in motion. Developing recommendation algorithms that analyze user preferences and behavior to highlight related content, products,or services, is just one task attributed to the burgeoning field of AI development.

More broadly, The Code Institute says AI developers “design, develop, and deploy AI-powered solutions.” They create algorithms and systems that allow machines to perform tasks that would otherwise require human input and intelligence as a freelancer skill. AI developers work on machine learning models, neural networks, natural language processing (NLP), data analysis, and computer vision. Their skills are useful in a wide range of fields, including healthcare (medical imaging and diagnostics) and finance (fraud detection and credit scoring).

You’ll need a sound background in mathematics, along with proficiency in programming languages to secure a gig as an AI developer, but the financial rewards are among the highest in the tech industry. The Bureau of Labor Statistics says the median salary in 2023 was $145,080 per year. Not too shabby!

The surge in demand for AI services underscores the growing importance of technology-driven solutions across sectors, says Yahav. “With searches for ‘AI influencer’ skyrocketing by 63.05% and inquiries for ‘AI SaaS’ experiencing a staggering 14.61% increase, it’s evident that businesses are keen to harness the power of AI to drive innovation and growth,” he says.

Zendesk says that more than nine in ten companies now use customer relationship management (CRM) software, making this another high-demand area to pursue for a freelancing skill. CRM developers are professionals with programming and coding expertise who gather customer information for companies to help them track, store and organize customer data, according to Career Karma. CRM tools also assist companies in streamlining the sales process, finding new leads, boosting profitability, and strengthening brand loyalty.

Best freelancing skills: CRM Management

As the eCommerce sector continues its robust expansion, Shopify is emerging as a favored platform for small businesses, Yahav says. “Freelancers proficient in Shopify design and marketing are well-positioned to capitalize on this trend, with earning potential reaching up to $3,000 per project,” he says. A combination of programming, social skills, and problem-solving freelancer skills are required to earn the big bucks. Discover CRM software that’s on our list of best apps for writers.

Best freelancing skills: Website development

There are a staggering 1.11 billion websites in the world, with three new websites built every second, according to Forbes Advisor. Website developers are the people charged with the responsibility of creating and maintaining these sites, and ensuring they attract attention amid the noise.  Website developers might focus on the front-end (user-facing) side of the equation, while back-end developers make websites functional and secure, ComputerScience.org notes. Full-stack developers handle the entire web development process. These aren’t necessarily easy skills to develop but they are worthy best freelancing skills to learn for staying power in this field.

The numbers give some sense of the possibilities for professionals in this field. The US Bureau of Labor Statistics says that overall employment of web developers and digital designers is set to grow 16 percent from 2022 to 2032, which is much faster than the average for all occupations. The median pay is $92,750 per year, though Pro web designers on Fiverr are charging around the $15,000 market for a single premium project. (BTW, how much can you make on fiverr per month?)

As with the other inclusions on this list, it’s important to master different programming languages and tools, such as HTML, CSS, JavaScript, Python and Ruby. Some develop these high-paying skills for freelancers via college and university education classes while others pick them up through online courses and coding bootcamps.

Here are some freelance skills business owner Diana Kelly Levey learned with a freelance side hustle.

Best freelancing skills: Social media content creation

The creator economy is massive. Linktree’s 2022 Creator Report revealed that there are around 200 million social media content creators, defined as “individuals who use their influence, creativity, or skills to aggregate and monetize their audience.” While most only start earning at the six-and-a-half-month’s mark, 1 in 10 influencers earn more than $100,000 per year, while the top three percent are generating more than half a million a year. This seems to settle the argument over whether content creation is a “real job.” (Time for your parents to stop rolling their eyes at it!)

While many universities offer courses (variously titled content and social media marketing, content creation, digital media, and the like), it’s also possible to learn ‘on the job,’ with lots of resources publicly available. According to Fiverr, searches for ‘social media content creator’ are up 58%, suggesting that this is an important area to watch.

“Businesses are actively seeking skilled freelancers to bolster their social media presence,” Yahav says. “Roles such as SEO backlinks, Google Ads campaigns, and social media content creation are in high demand, offering earning ranges of up to $2,000 per project.”

Whether you’re a seasoned long-term freelance pro or a newbie, focusing on in-demand skills such as mobile app development, AI development, CRM management, website development, and social media content creation can help carve out your corner in a bustling marketplace. Companies are willing to pay and that’s why these are some of the highest-paying freelance skills you should know in order to make good money as a freelancer.

Frequently asked questions about the highest-paying freelance skills

Here are common freelance skills questions asked and answered about high-demand freelance skills:

How do I get my first freelance job in these high-paying fields?

Getting your first freelance gig might be the hardest part of the process. Gaining qualifications is helpful but, in some of these areas, optional. When you feel you’re good to go, focus on building a freelance portfolio which will showcase your skills with sample projects, open-source contributions, or case studies that showcase your know-how.

While you might not rely completely on platforms like Upwork, Fiverr, and Toptal, creating profiles with these sites might serve to ‘turn on the tap’ and thus ensure a steady flow of clients. (Is Fiverr worth it?) Network and seek referrals by joining professional communities, attending industry events, and connecting with peers and potential clients on LinkedIn. Word-of-mouth referrals can also be a great way to land your first gig.

What are some of the freelance challenges faced in these high-paying fields?

The best freelancing skills are important to have in your freelance toolkit. But, high-earning freelancers still face a range of obstacles. Here are a few freelance challenges:

  • Staying current with technology is crucial, making continuous learning through online courses, webinars and subscriptions to industry publications essential.
  • Managing client expectations requires clear and frequent communication in the form of regular updates (and usually a bit of problem-solving). Ensuring you have a thorough understanding of requirements before starting a project is also important.  These are the top questions to ask freelance clients.
  • Balancing multiple projects can test the best of us, making effective time management and organizational skills essential. Many successful freelancers use project management tools like Trello or Asana to keep track of deadlines and deliverables.

How can I ensure my freelance rates are competitive yet fair for these high-paying freelance skills?

Setting competitive yet fair rates involves knowing your worth, while keeping one eye on the market. Use platforms like Upwork, Fiverr, and Glassdoor, or check online forums, to research the going rates. Consider your experience and skill level by factoring in your expertise, years of experience, and the complexity of the projects you handle. Soon you’ll be earning $100 an hour—or more—freelancing.

You’re a specialist with advanced skills? You can – and should – charge higher rates. Also, just as hotels and airlines do, adjust your rates based on demand. If you find yourself consistently booked out, or receiving more referrals than you can handle, it might be time to raise your rates as a demand management strategy.

Finally, don’t forget to account for overheads and expenses in these skills for freelancer rates. Overlooking these costs of freelancing can put a real crimp in your take-home pay.

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