The demand for ghostwriters is growing and you need to position yourself as a top choice for clients to get more freelance ghostwriting clients in 2025. Most ghostwriters focus on maintaining their current client list or increasing their rates at the end of the year. But several other strategies can help you attract even more clients and grow your business in the coming year, particularly as you think about 2025 freelance writing trends.
Want more, high-paying freelance clients and less stress in 2025?
If you’re a ghostwriter looking to expand your client base, start strategizing now. Here, we’ll cover tips to help you land more ghostwriting clients in 2025.
What is Ghostwriting?
In a simple definition of ghostwriting, it involves writing content for someone else without receiving credit. It can range from books and articles to speeches and blog posts. Clients hire ghostwriters when they need writing help but don’t have the time, skills, or desire to do it themselves. As a freelance ghostwriter, your role is to capture your client’s voice and style so they can present the work as their own.
Why Is Ghostwriting a High-Paying Freelance Skill?
As demand for ghostwriting services rises, your opportunities as a ghostwriter grow too. Ghostwriting offers variety; you can specialize in ghostwriting niche areas like self-help books or business articles, or work on a wide range of projects to expand your skills.
But why is ghostwriting so popular?
For starters, ghostwriting gives clients the anonymity they often desire. Some clients prefer not to be publicly associated with certain content, while others don’t have the time or resources to write–particularly CEOs, founders, and leaders of large and small businesses. By hiring a ghostwriter, they can still get their message out without investing personal time and effort.
How Can Freelancers Succeed in Ghostwriting?
The ghostwriting industry is on the rise as more people clamor to tell their business and life stories. Or, they might simply need help writing on additional platforms as contributors like Forbes, Inc, Medium, and even LinkedIn. That’s good news for ghostwriters, but it also means increased competition in the industry. So how do you stand out and attract more clients?
After five years of ghostwriting, I’ve learned a few strategies that work for freelance ghostwriters.
Here’s what’s helped me succeed:
1. Develop your niche.
One mistake many ghostwriters make is trying to be a jack of all trades. While it may seem smart to take on any and every project, it’s actually more effective to focus on a freelance niche. Not only will this help you stand out, but it also positions you as an expert. Clients trust writers with specialized knowledge and experience in their industry. They’ll also pay more for that experience.
2. Build your online presence as a freelance ghostwriter
An online presence is essential for ghostwriters who need to network and attract clients. Create a professional website highlighting your services, portfolio, and freelancer testimonials. Frequently post on and engage with social media platforms like LinkedIn, X/Twitter, and Instagram to connect with potential clients and show off your work.
3. Improve communication with all clients
Effective communication is critical, especially for freelance ghostwriters. Set clear expectations from the start—determine how the client likes to communicate, and plan regular check-ins throughout the project. Don’t forget to clarify deadlines, payment terms, and any other key details before diving in. Open communication helps build trust and keeps everything running smoothly.
How to Use Social Media to Land Ghostwriting Clients
LinkedIn is my go-to platform for finding clients and creating new business opportunities. Its professional environment is ideal for networking and building valuable relationships that can lead to exciting projects and collaborations. In my LinkedIn profile headline, I clearly state that I’m a ghostwriter, so potential clients know exactly what I do as soon as they land on my page.
To make the most of LinkedIn, take full advantage of its features. Publish articles that showcase your expertise, share industry-related content, and actively promote your services. Share work samples, insights on writing, and interesting articles.
Comment on other posts to build a strong online presence that highlights your expertise and shows potential clients you’re engaged with your field. This will also help build your audience.
Social media, especially LinkedIn, connects you with other writers and industry professionals who can offer advice, share resources, and even refer you to new projects. Engaging in relevant discussions enhances your visibility in the writing community and helps establish you as a thought leader. By consistently participating and sharing valuable insights, you’ll strengthen your credibility and maximize your impact as a ghostwriter.
How to Find Ghostwriting Clients in Person and Online
I’ve found more clients over coffees and bagels at the local co-working space than online. On the flip side, I’ve closed more ghostwriting contracts by referrals online. It’s essential to have a presence both in the physical world and online. Your freelance community might be able to help you as well if you put the ask out there.
Remember that you’re in the “people business” as a ghostwriter so you have to continuously be willing to meet new people. Getting out of the house and attending a local workshop or information session can also be a great way to meet potential clients in person. Many writing organizations offer networking events where you can introduce yourself, share your skills and experience, and learn about upcoming projects.
Shift Your Mindset to Become a Ghostwriting Client Magnet
Before you start building your client roster, it’s crucial to elevate your mindset. As a ghostwriter, it’s all too easy to see yourself as just a service provider rather than a creator of compelling content. Shift your perspective to embrace your role as an expert and a valuable asset to every project. This transformation in mindset can help you attract clients who not only recognize but truly appreciate your unique skills!
One great way to shift your mindset is by staying updated on industry trends, techniques, and best practices. Not only will this boost your writing skills, but it’ll also make you a more informed and knowledgeable ghostwriter. Start by setting high standards for yourself, and consistently delivering quality work will really help build your confidence.
