Freelance writing can be a fulfilling career, but finding consistent work can leave you wanting to pull your hair out or tossing and turning at night. It’s not just an issue for beginner freelancers.
Here’s a comprehensive guide that answers the common search of how do freelancers find work to help you find freelance writing jobs without relying on platforms like Upwork, Fiverr, or Freelancer. This article draws from practical tips to help you find your first freelance writing jobs or diversify your current client base. As you’ll see in the following tips, when you’re thinking about how to get freelance writing work, it will take “putting yourself out there.”
How Can Freelance Writers Find Work?
Ensuring you know how to find freelance writing jobs will take some gumption and grit but once you’ve got the hang of it, you’ll find that knowing how to get freelance work is easier than you initially thought.
Build and Leverage Your Network
One of the most effective ways to secure freelance writing work is by tapping into your existing network. Friends, former colleagues, and even acquaintances may need content writing for their businesses, blogs, or marketing efforts. Letting people know you’re available for freelance work is crucial.
Use Social Media to Announce Your Services
Post about your freelance services on platforms like LinkedIn, Facebook, Instagram, TikTok, Threads, and X/Twitter. This can be as simple as a post announcing you’re open for freelance work, sharing the types of content writing you can provide, and encouraging people to reach out. Many businesses need content but don’t know where to start—your post might be the nudge they need to hire you. Ask friends and family to share your post on their feeds. Consider posting about your freelance business in an alumni group or local business group on Facebook to drum up new clientele.
Secure Repeat Assignments
Once you’ve landed a freelance gig, focus on turning that editor-freelancer synergy into a long-term client relationship. If you enjoy working with an editor or client, pitch them more ideas or ask if they need additional content. This strategy not only keeps your schedule full but also reduces the amount of time spent hunting for new clients.
Repeat assignments from a reliable client are a key component of a successful freelance career, providing a steady income stream and reducing stress.
Research Content Marketing Agencies
Exploring how to find freelance writing jobs? Content marketing agencies often need freelance writers to produce articles, blogs, and other written materials for their clients. While many agencies have their roster of writers, they regularly seek fresh talent. Reach out to content marketing agencies, particularly those that align with your niche, and inquire about freelance opportunities. Unsure of where to start? Search online for “ad agencies” or “content agencies” + “[your town.]”
Use Freelance Platforms like Contently, ClearVoice, and Skyword
These freelance jobs platforms connect freelancers with brands and content agencies looking for writers. The pay tends to be higher than that of “content mills,” and you’ll be working with reputable companies. Make sure your profile and portfolio on these platforms are polished and reflect your best work.
Cold-Pitch to Editors and Companies
Cold-pitching is an effective method for freelance writers to find work, especially if you have a clear idea for a story or know a company that aligns with your niche. While it requires effort to research the right contact and tailor your pitch, cold-pitching can lead to high-quality assignments.
Craft a Personalized Pitch
When cold-pitching, be specific. Research the outlet or company, and craft a pitch that fits their style and audience. Highlight why you’re the best writer for the job, and be sure to include links to relevant samples or your portfolio. Tailored pitches stand out more than generic emails.
Start a Blog
Blogging is a great way to showcase your writing abilities. It gives potential clients a tangible example of your style, tone, and expertise. By writing regularly on topics related to your freelance niche, you not only improve your skills but also attract clients who see the value in your work.
Choose a Niche and Share It With Clients
Your blog doesn’t need to cover a wide array of topics. Instead, focus on a niche where you have expertise or strong interest. By consistently sharing blog posts in a specific niche, you can position yourself as an expert, which makes it easier for clients to see the value of hiring you.
Explore Job Boards for Freelance Writers
Job boards can be a useful resource for finding freelance writing gigs. There are numerous job boards dedicated to freelance writing roles, often sorted by niche or expertise.
Use Freelance-Specific Job Boards
While general job boards like Indeed or LinkedIn can sometimes have freelance listings, it’s better to use freelance-specific platforms such as ProBlogger, Freelance Writing Gigs, and Journalism Jobs. These sites typically list higher-quality freelance writing opportunities.
Post Regularly on Social Media
Using social media to promote your freelance services isn’t a one-time activity. Regular posting about your latest work, your availability, or industry insights can help you stay top of mind for potential clients.
Share Your Published Work
Posting links to published pieces or snippets of your recent projects can serve as proof of your expertise. It’s also a way to increase your visibility in your chosen niche. Don’t be shy about promoting your successes or sharing testimonials from satisfied clients. Send the final clips to any experts you interviewed along with your’s and the brand’s social media handles, encouraging them to share the content on their feeds as well.
Read Freelance Newsletters
Many freelance writers find success by subscribing to industry newsletters that compile job leads. Newsletters like The Freelancer, Morning Coffee, and Writers Work regularly share freelance writing job listings.
These newsletters save you time by aggregating freelance writing job leads from across the web. Subscribing to a few reputable ones will keep fresh opportunities in your inbox without you needing to actively search.
Diversifying Your Approach Is the Best Solution to ‘How Do Freelance Writers Find Work?”
Finding freelance writing work often takes time and persistence, but diversifying your approach helps. Utilize your network, cold-pitch, explore job boards, and leverage content marketing agencies to build a strong client base. The more proactive and consistent you are in seeking opportunities, the more freelance writing work will come your way.
