Clients - Best Freelance Tips

Clients Industry Money Writing Advice February 19, 2025

Best Ways to Turn a Side Hustle into a Full-Time Freelance Career

More than 36% of adults had a side hustle in 2024, according to a bankrate.com survey. If you have a side hustle while working full time, you’ve likely considered making your side hustle a full-time career.

What’s a side hustle? It’s a second, nonprimary job or source of income for a working adult.

Here are some statistics on side hustles, according to a Self.inc financial survey.

A side hustler spends between 5 and 10 hours per week on their second job.
A little over 19% of the people with side hustles make over $1,000 per month.
An average side hustle grosses $688 per month.

For people who love their side hustle more than their job, the question inevitably arises: Should I turn my side hustle into my full-time job? And if so, how do I turn a side hustle into my full-time job?

That depends. Let’s look at some factors you should consider before making the transition.

How to Make a Side Hustle to Full-Time Freelance Job Transition

Keep these side hustle tips at the forefront of your mind when you consider making the leap from a freelance side hustle to a full-time freelance career.

1. Understanding the Challenge

Do you know what it’s going to take emotionally and financially to support yourself and perhaps someone else if you transition to a full-time freelance career? When I was a full-time writer, I was able to get article assignments without doing any freelance marketing.

Occasional opportunities came to me via word-of-mouth or referrals from editor friends who knew my work. I had freelanced early in my career, and avoided going back to it even though I suffered through a long period of dissatisfaction as a staff writer for one reason: I hated the marketing component of it. It wasn’t natural for me to self-promote, and I knew I’d have to spend three-quarters of my time in the beginning writing pitches and dealing with rejection.

It was easy for me to make some extra money in my spare time as a full-time writer without doing much outreach but I knew I’d have to dig deeper to make it on my own. I made the move to full-time freelance out of necessity after I took a buyout from my full-time job in 2021. Before I left, I tried to learn as much as I could about freelancing by focusing mostly on the business part of it.

I transitioned from side hustle to full-time freelance by taking a few online courses from successful freelancers, some group coaching sessions, and by talking to freelancers who’d made the transition. Even with years of writing experience, I still sweated the change. It’s okay if you feel that way, too.

Know your weaknesses before you make the leap to a full-time freelance career and work on them.

2. Putting Money in the Bank Before Going from Side Hustle to Full-Time Freelance

It’s important to have enough cash to make it through a start-up period. If you have clients already, you won’t need to have as much money socked away to get through the build-up process. A general rule is to have three to six months of cash available for living expenses if something causes you not to work or if you need to get work.

My standards are currently more aggressive but it took me time to build it up. I have a year’s worth of cash for any financial hiccups I could incur. I did that by setting aside a portion of my income beyond my taxes and savings for an emergency account.

One option to stay afloat is to take a part-time job. This can help you flip the script while you bank some money as you go from side hustle to full-time freelancer. Your side hustle is now your full-time job but you still have a way to bring in money outside of your main job.

I was leery of doing this because I wanted to devote all my energy to building a business. I figured it was more cost-effective to go all-in on freelancing than to split my time working. However, it has worked for many freelancers. It just depends on your situation.

3. Have a Freelance Business Plan

Write a business plan, put it away, and forget about it for a while. It doesn’t need to be fancy but it should be on paper and act as a guidepost for your journey.

A simple plan for making the transition from side hustle to full-time freelancer is that you should have two important numbers: Your projected monthly income and projected monthly expenses.

A third component is the clients you are targeting. Of course, your plan will become more sophisticated as your business grows but, having a super detailed business plan without having clients is meaningless.

The sooner you can start bringing in money, the better off you’ll be. You can always go back and flesh out your business plan. Building up a roster of paying clients is the most immediate goal. The U.S. Small Business Administration can help you create one.

It’s important not to parse every word of the business plan when you make the move to running a full-time freelance business. It can hold you back. I’ve seen new freelancers agonize over creating the perfect business plan. Avoid that trap. It just saps your energy.

Trust me, you’ll need to put a lot of energy into finding new freelance clients.

4. Create Your Identity As a Full-Time Freelancer

Be committed to your new title. Let people know that you’re a full-time freelancer. That includes current clients, family, and friends.

Your online presence should announce your new role. Don’t be shy. One litmus test for making the move from part-time side hustle to full-time freelance is if you are comfortable and confident enough to be public about your role. If it’s not comfortable to call yourself a freelancer, you might want to consider waiting before you leave your full-time job.

This part was scary for me because I genuinely liked my full-time job. You have to immerse yourself in your new role. I took a class that taught me how not to think like a journalist. The hard skills I learned as a journalist—writing, editing, fact-checking—are useful but, I had to rewire my bedside manner and deprogram myself from being overly skeptical, blunt, and detached.

Those qualities are beneficial for journalists but don’t necessarily help when you have to move into sales mode for your new business. Get to know the characteristics successful freelancers adopt.

5. Know Your Worth

Early in my freelance journey, I took any job that came my way. If you have a side hustle, you should know the value of your work. I knew eventually, I’d be able to charge more.

What’s important here is to understand that you’re running a business and your well-being depends on your ability to make money. Many people who have a side hustle love it. The dynamics can change, however, when you’re side hustle becomes your main source of income.

You’ll have to establish your rates and be firm with them. That “nice-to-have” freelance rate that was a little extra gravy in your bank account when you held a full-time job needs to be consistent and a high enough freelance rate to sustain your business and lifestyle. Having a balanced freelance money mindset can help when you’re looking to build a lucrative full-time freelance career.

Clients Freelance Jobs Industry Writing Advice February 14, 2025

How to Find Clients on LinkedIn

In the last few years, LinkedIn has become one of the most pivotal networking sites for freelancers. Many freelancers are trying to explore it for how to find clients on LinkedIn, how to find freelance writing jobs using LinkedIn, using it to research freelancing leads, or build a reputation as a professional freelance writer. If those are your goals, LinkedIn is the place to be for freelancers.

Gone are the days when LinkedIn is just a job-searching networking platform. Today, LinkedIn is one of the most reputable social media platforms for business professionals, entrepreneurs, consultants, and creatives to exist in one place.

Being active on LinkedIn as a freelancer will not only help build your online reputation. It can also help your network refer you to opportunities in their circles or promote your services. Keep reading to learn how LinkedIn is an important tool for freelancers and how it can help and your first freelance writing job or your fiftieth. You’ll learn LinkedIn tips for freelancers that cover how to build your LinkedIn profile, grow your audience, and tips on what to post on your feed.

Discover 50 websites that list freelance jobs

Here’s How to Find Clients on LinkedIn

Follow these steps to get more freelance clients on LinkedIn by using the popular social media platform more effectively.

Build Your LinkedIn Profile

Your LinkedIn profile is like your own billboard, you want people to stop and connect with you. How? The key to a successful LinkedIn profile is confidence.

Make your profile copy sing.

Your profile should boast about your key strengths, accomplishments, and answer the question of why someone should hire you. The goal of your profile is to stand out enough to inspire your ideal freelance client to message you. These are the key factors to get right when you want to explore how to find freelance writing jobs using LinkedIn.

You have to navigate the lines of boasting about your achievements while also letting potential high-paying freelance clients know how you can help them. (BTW, here’s what to say to a potential client when you send a connection request on LinkedIn.)

Write a scroll-stopping LinkedIn headline.

Looking to find freelance clients on LinkedIn? Optimize your headline add a little punch like, “Firecracker of Content Marketing” or “Branding Genie.”. It catches the viewer’s attention while answering who and what you do. Your confidence should jump off the page and attract ideal clients. (Mine says “Atlanta-Badass Ghostwriter.” My potential freelance clients know what they’re going to get. Great copy with a side of sass.)

A good detail to add to your headline is your location, contact info, and a hashtag. You want to ensure that your headline comes up on the first page of LinkedIn search results—and at the search engine results. If you’re a copywriter, SEO expert, or write for a specific freelance niche, include that.

Show your best self as you think about how to find freelance writing jobs using linkedin.

Many freelancers neglect the importance of a good quality headshot. You don’t have to spend a lot of money on headshots when you’re trying to stand out as a freelancer on LinkedIn. You can use your camera phone. Ask a friend to help. Your headshot should be warm and inviting. You want people to be curious about you and have a desire to learn more about you.

Try selecting a headshot with a little personality and one that highlights your best features. (Save the car selfie or bathroom selfie for another social media platform.)

Grow Your Audience

Building connections is one of the most critical aspects of your LinkedIn profile. Many people prefer to connect with former colleagues or classmates but you shouldn’t stop there. As a freelancer, you’ll want to make new connections with lots of new people online—particularly ones who work at companies you might want to work for as a freelance consultant.

Your friends, colleagues, or former classmates may come in handy for endorsements of your skills or a referral. But, think bigger. A good tip is to grow your audience within your freelance niche market. For example, if you’re a real estate freelancer, you’ll want to connect with home designers, developers, contractors, and commercial real estate agencies.

Expanding your connections with those in your niche market is one key to success and finding freelance clients on LinkedIn. You’ll also find success by attending industry events, social groups, or leaving a comment on a post for a potential client. Remember, every connection is a potential new client in the future.

Engaging with your connections on LinkedIn is also pivotal to succeeding on the platform. People want to feel special and important. After you receive a connection request, send a voice note or a personalized video. This not only helps build a friendship, but it also helps boost your visibility online.

Liking, sharing, or commenting on a post with those in your network increases your chances of attracting a new freelance client on LinkedIn.

Try an experiment by leaving five comments or likes on posts per day for one week. You’ll see a significant boost in your connection request and DMs.

How to Find Clients Freelance Writing Jobs Using LinkedIn…

Know that every freelancer struggles with what to post on LinkedIn occasionally. I prefer to do a combination of storytelling, business content, or freelance tips as a post. This helps my connections to learn more about me on a personal note.

At the same time, I am attracting ideal clients to want to work with me. It’s helpful to view your impressions and analytics to see which types of posts are resonating with your network.

Don’t be afraid to try new content strategies to see what works best. A good way to find your next post idea is to share your latest challenge as a freelancer or news of the latest project you just booked. It’s always great to post milestone birthdays, vacation photos, pets, or a random selfie of you in your workspace. (The LinkedIn algorithms love photos with posts these days!)

Posting consistently is a great way to boost your profile as a freelancer. Whether you post early morning, midday, or late in the evening, you’re feeding the algorithm. LinkedIn likes that a lot. That being said, there is such a thing as posting too little or too much.

I prefer to post at least twice a day during the weekdays. I take an occasional break on weekends or I focus on engagement as I explore getting freelance work on LinkedIn. (Another Best Freelance Tips freelancer Diana Kelly Levey says she finds higher-than-expected engagement on LinkedIn on Sunday nights. Who knew?)

You want to remain active on LinkedIn to attract clients and stay up to date on trends. An inactive account is the equivalent of a beautiful house with no tenants. Find a balance that works for you and show up as yourself online.

Write Articles on LinkedIn to Draw in Freelance Clients

One of the best aspects of LinkedIn is the writing articles feature. As a freelancer, clients will frequently request to see your portfolio. By writing articles within your niche, you can help clients see samples of your writing for free. That’s just one way writing articles can work to your advantage when you’re wondering how to find freelance writing jobs using LinkedIn.

You can also create a specialized newsletter within your niche or a standalone article once you’ve toggled to Creator Mode on the platform. Either is a good way to promote your skills and knowledge as a freelance writer. The more you can get your writing samples in front of your ideal freelance client on LinkedIn, the better your chances of securing high-paying work.

When it comes to choosing what to write about on LinkedIn there are some great strategies you can implement.

You can run a poll on a controversial topic in your niche.
You can search the latest headlines or trends.
You can subscribe to a few newsletters in your market to stay abreast of current topics.

Finding what to write is all about staying engaged and locked into the market. You can also connect with industry leaders and take keynotes from a discussion to convert it into a LinkedIn article. When in doubt on how to choose a topic, ask your network.

Engage with the LinkedIn Community

Do you enjoy leaving comments on other freelancers’ posts? If not, you’re missing out on an opportunity to grow your network and presence. It’s one of the best strategies for how to find clients on LinkedIn.

By leaving a comment on a post you are inviting other potential viewers to learn more about you and your services. Stop scrolling and start leaving an in-depth comment on a fellow LinkedIn user post.

One of the most effective strategies for leaving a comment is to first thank the host. You want to highlight and acknowledge them. Next, when leaving a comment you want to share a tidbit on your background and why you are supporting the post. Lastly, you want to add any relevant hashtags to the post. The hashtags can increase your visibility across LinkedIn and invite others to connect with you to chat more.

Leaving a comment on a post is a great way to meet potential clients and it gives you a conversation starter in their inbox. It’s one of the best tips to find clients on LinkedIn that many freelancers don’t think about.

There are many industry leaders on LinkedIn. It can feel a little intimidating to attract their attention. Before you pitch your services in the inbox or like every post, try this. Start by engaging with the industry leader online by leaving a comment, subscribing to the newsletter, and connecting with those who are within their network.

Sometimes you have to go through the middleman to get to the big fish. Ask for an introduction or book a consultation. It never hurts to take a risk and gain a big reward.

Search for Freelance Opportunities

LinkedIn wants you to land a client or job on the platform. Thus, the LinkedIn job search feature will become your best friend. Whether you’re searching for a “content writing” opportunity in the United States or “remote writing” opportunities, you can find them on LinkedIn.

A good rule of thumb is to learn more about the company that is hiring and follow them or their employees on LinkedIn. If you land the gig great, if not, you can learn more about the next opportunity with them.

Turn on your notifications to learn more about new company products or services. Some companies or organizations enjoy partnering with freelancers for projects. You can pitch someone within the marketing department about your freelance services, it’s a win-win for all.

Keep at It to Find Clients on LinkedIn

Lastly, LinkedIn is unlike most social media platforms on the market. You want to remain professional and relatable when connecting with potential clients. It’s important to not only promote your services. You want to combine a mix of education and entertainment. (Pet pics always seem to perform well.)

Consider your inbox as an invite-only opportunity to work with you or refer to your services. I always say that the more people in my network, the more referrals I’ll receive later. As a freelancer, always keep your eyes peeled for your next opportunity.

Make LinkedIn your playground as you explore how to find clients on LinkedIn. The more fun you have on the LinkedIn platform as a freelancer, the better chances you’ll have with landing clients.

FAQs

How often should I update my LinkedIn profile?

Sharing your latest achievements with your network will help increase your visibility and trustworthiness. Whether it’s an award, new freelance client, or starting a new position, be consistent with sharing an update at least once a week.

What kind of content works best for engaging potential freelance clients?

The best content that works best for engaging with potential clients would be a good mixture between infographics, lead magnets, and videos. Potential clients want to know that you are a subject matter expert and can effectively communicate ideas in a way that is pleasing to the market.

How can I convert LinkedIn connections into actual clients?

One of the best ways to convert LinkedIn connections to actual clients is by having a lead magnet. By offering a free eBook or a paid subscription newsletter helps keep your business or services planted in your clients’ minds. Whether it’s email marketing tips, virtual assisting services, or content marketing ideas entice your ideal client to sign up to learn more on how to achieve their desired goal with you.

Here are linkedin post templates when you’re wondering what to share on linkedin

Clients Writing Advice February 6, 2025

How to Get Freelance Writing Work

Becoming a successful freelance writer is about more than just honing your craft—it’s also about finding a steady stream of work that pays the bills and keeps your business growing. (For many of us, having enough clients to work with regularly is a constant struggle or freelance challenge.)

Whether you’re just starting out or you’re a seasoned freelancer looking to expand your client base, there are several effective strategies you can use as you explore how to get freelance writing work. This guide will walk you through the key methods to land those coveted writing gigs, from leveraging your website to pitching cold emails.

Here’s How to Get Freelance Writing Work

These are some of the tools professional freelancers use to find freelance writing jobs whether they are beginners or experienced freelance writers looking to get freelance writing work. When you’re ready for pro tips on how to find freelance writing jobs, we’ve got you covered.

Use your website.

Your website is one of the most powerful tools in your arsenal as a freelance writer. It’s not just a digital business card; it’s a dynamic portfolio that showcases your skills, expertise, and personality to potential clients. I found that having a website sealed the deal for many potential freelance clients who looking into my personal freelance brand.

Start by ensuring your website is professional and easy to navigate. Include a well-crafted “About Me” page that tells your story and highlights your unique selling points as a writer. Your portfolio should feature a range of writing samples that demonstrate your versatility and proficiency across different niches. If you’re just starting out and don’t have many samples, consider creating blog posts on topics you’re passionate about or offering to write for a friend or family member’s small business website at a reduced rate. This will help you build a portfolio that you can proudly display.

SEO (Search Engine Optimization) is also crucial when setting up your website. Use relevant keywords throughout your site, particularly in your blog posts and portfolio pieces, to make it easier for potential clients to find you through search engines. Additionally, include a clear call to action on every page, encouraging visitors to contact you for writing services.

Lastly, make sure your website is mobile-friendly and loads quickly. Clients are likely to be browsing on various devices, and you want to make the best impression possible, regardless of how they access your site.

Ask for referrals.

I totally understand that this can feel a bit “ick,” but one of the most effective ways to find freelance writing work is through referrals. Word of mouth is a powerful marketing tool, especially in the freelancing world where trust and reliability are paramount.

In fact, many freelancers I come across tell me that the previous employer(s) or former colleagues are their first clients.

Start by reaching out to your existing network—friends, family, former colleagues, and even past clients. Let them know you’re freelancing and would appreciate any referrals. This can be done through personalized emails, a LinkedIn update, or a casual post on your social media profiles.

Be sure to clearly outline the types of writing services you offer and the kinds of clients you’re looking to work with. I think it’s wise to have a basic website live where they can see some samples of your work and an easy way to contact you.

If you enjoy working with a certain client and they seem happy with your freelance skills, ask them for referrals to other colleagues who might need support or, to keep you in mind should they know someone else who wants to hire a freelance writer.

Turn in great work.

One of the best answers for how to get freelance writing jobs is to do a fantastic job on any assignment you turn in. As a former magazine editor who assigned articles to freelancers to turn in, I always remembered the writers who turned in good reporting and research, followed instructions, sent me a draft on time, were good about the editing process, and who had more ideas for the website or magazine.

Being an excellent freelancer to work with will help you stand out amongst the competition and be the answer to how to get freelance writing work.

Clients would much rather work with great freelance writers repeatedly or on a retainer over explaining their process and finding new freelancers every month.

Ask for testimonials from satisfied clients as well. These can be powerful social proof on your website and LinkedIn profile, encouraging potential clients to hire you.

Learn how to get freelance writing work through social media.

Social media platforms like LinkedIn, X, Threads, Instagram, and Facebook can be gold mines for finding freelance writing work—if you know how to use them effectively.

On LinkedIn, ensure your profile is optimized with a professional photo, a headline that includes “freelance writer,” and a summary that highlights your expertise and services. I think mentioning a niche or two that you excel at is helpful for standing out amongst freelance writer competition.

Join LinkedIn groups related to your niche or industry, and actively participate in discussions. Comment on other professionals’ posts on LinkedIn who are in your industry–including those editors you’ve been trying to get noticed by.

This helps you build visibility and connect with potential clients. Follow editors, content managers, and companies you’d like to work with. Sometimes editors post calls for pitches or job openings on their profiles or, they’ll share a job post from an editor at a different publication.

Facebook groups for freelance writers or specific niches can also be great places to find job leads. These communities often share job postings, advice, and opportunities. Just make sure to contribute to the group as well, rather than just lurking or posting self-promotional content.

Some editors are still posting calls for writers on Twitter/X these days but it tends to be slowing down. You might want to try connecting with editors on Threads or on Instagram if they are sharing professional types of posts there on a public profile.

Write great article pitches.

One of the best freelance writing tips Pitching articles to publications is a tried-and-true method for finding freelance writing work, especially if you’re interested in writing for magazines, websites, or blogs.

need help writing article pitches? this guide can help

The first step in pitching is to identify the publications you want to write for. Spend time reading the publication or website to understand their style, tone, and the type of articles they publish.

(I recommend using the library to read recent and back issues or to get access to free digital copies of the publication. I use the Libby app and Hoopla to access online magazines.)

Once you have a good understanding of what type of content they publish, look at their editorial calendar online (usually in an advertising section).

See which month and themes they’re working on before you spend a lot of time brainstorming ideas for an issue that might be complete.

Your pitch should be concise, compelling, and tailored to the publication. Start with a strong subject line that grabs the editor’s attention, outline your article idea and explain why it’s a good fit for their publication. Let them know why you should write it.

Include links to your relevant writing samples, and be sure to mention if you have any specific expertise or personal experience that makes you uniquely qualified to write the piece. Follow up if you don’t hear back after a week or two, but don’t be discouraged by rejections. Pitching is a numbers game, and persistence is key.

If you’re just starting out, consider pitching smaller, local publications or niche blogs to build up your portfolio. As you gain more experience and bylines, you can start targeting larger, higher-paying publications.

Use cold email pitches.

A lot of freelancers don’t like to employ this strategy when they explore how to find freelance writing work. That’s a mistake.

Cold emailing can be an effective way to land freelance writing work, especially with companies or brands that may not advertise freelance opportunities. The key to a successful cold email is personalization—show the recipient that you’ve done your research and are genuinely interested in working with them.

Make sure you also let them how you can add value to the company, including any data points from past clients that would be worth noting – like getting clients to the first page of Google with content or driving their newsletter open rate up by 20%.

Share links to your portfolio, and suggest a time to discuss how you could work together.

Follow up a week or two later if you don’t hear back. Cold emailing is all about persistence and finding the right contact at the right time. Even if you don’t get an immediate response, your name might stick in their mind for future projects.

Apply to freelance jobs to find freelance writing work.

Freelance job boards are a popular way to find writing gigs, but they can also be highly competitive. To stand out, you need to be strategic about where and how you apply.

First, identify the job boards and websites that list freelance jobs that align with your niche. Set up alerts so you can apply as soon as new jobs are posted—timing can make a big difference.

Get 50 freelance websites to find work

You might need a freelance resume so keep that in mind and have one ready to include. Attach or link to specific writing samples that are relevant to the job, rather than sending a generic portfolio.

Getting Freelance Writing Work Can Feel Rewarding

For me “getting the assignment” is half of the fun of freelancing. (Then I realize I have to do the work!) Finding freelance writing work isn’t easy but it is rewarding. By leveraging your website, networking through referrals, turning in amazing freelance work, engaging on social media, pitching articles, sending cold emails, and applying to freelance jobs, you can build a steady stream of work that supports your freelance writing business.

Remember, every client interaction is an opportunity to build your reputation, expand your network, and secure more work in the future. Stay proactive, keep honing your craft, and the opportunities will come.

Clients Freelance Jobs Mindset/Motivation Money January 31, 2025

6 Warning Signs of Freelancer Scams

Freelancing is undeniably a good career choice or side hustle to have. Why? Well, you get to make your own rules and work anywhere your heart pleases. The flexibility and passive income you can earn are pretty hard to give up. I couldn’t believe a women’s network website was going to pay for my writing about heart health! I worked with great clients who provided excellent feedback to help me grow as a writer.

However, I’ve encountered some sketchy clients that could be part of freelancer scams. As the saying goes, “There’s always one bad apple in the bunch”. This goes for freelancing as well. Painfully, freelance job scams are very common and they don’t discriminate. Whether you are a seasoned writer or the new kid on the block, please beware of the signs of freelancer scams. Recently, I created a poll on LinkedIn titled: “Have you ever been scammed by a client?”

Here’s the feedback from my network:

20% No

30% Yes

50% Almost, but dodged the bullet on freelancer scams

These fraudulent activities waste time, money, and personal information. In this article, we’ll explore the six warning signs of freelancer scams, how to avoid them, and protect your well-being.

6 Freelancer Scams That Hurt Freelancers’ Bottom Line

Beware these freelancer scam situations that could cost you money, your mental health, and your time.

The “Perfect” Job Offer

Another common freelancer scam is the “too good to be true” job offer. These job postings promise pay raises for low-effort work that won’t take much of your time. The project seems so easy that the high compensation seems suspicious. A client may offer you $1,000 for a 300-word article.

Not that this can’t happen, but most companies will want more information before paying that much for such a small word count.
How to prevent this freelancer scam: Always research the company. Ask tough questions about the pay rate and project scope to gauge whether they’re legit. Trust your instincts—if something feels off, politely decline. You’re probably right and you just avoided a freelance client scam.

The Impersonator

This type of freelance scam is also called phishing. Scammers pose as legitimate businesses or well-known figures to steal sensitive information like your social security number. For example of a freelance scam, a scammer might pose as a business hiring freelancers and ask for your bank info, passwords, or credit card details, claiming it’s to set up your payment deposit.

How to prevent this freelancer scam: Never share personal information, especially if they pressure you. This is different from onboarding. Scammers will ask unusual questions, like requesting details you should never share. Stick to the payment methods outlined in your contract, and if the client tries to pay outside the platform or delay payment in exchange for personal information, stop working with them immediately.

The “Write Now, Pay Later” Scam

If there’s a top freelance rscam that makes our blood boil, it could be this one. Some clients or companies ask for free work, promising future payment or employment. I call this the “write now, pay later” sham or freelancer scam. While some reputable companies ask for short samples, others may take your work without paying you. This is a slippery slope, and it’s important to be cautious when submitting samples without clear payment terms.

How to prevent this freelance writing sam: Clarify project details upfront. If a client asks for your best work without discussing compensation, it could be a freelance job scam. Negotiate your terms to maintain control. If the client keeps requesting unpaid samples, it’s time to part ways as it could be a freelancer scam. You could always request payment upfront before sending a first draft to prevent this freelance scam from occurring.

The Payment Flip-Flop Scam

The flip-flop payments are another freelancer warning sign of a scam. This occurs when you are on a platform such as Fiverr or Upwork. (Is fiverr worth it?)The client tries to pay you outside of the platform’s terms. They may also extend the payment deadline due to “not having enough money in the budget” as projected. Here’s what that situation may look like. A client extended your deposit for the third time. The client asked you if a written check is okay instead of receiving your escrow. You are impatiently waiting to get paid and agree to the new terms. As a result, you may be left with no compensation at all.

How to prevent this freelancer scam: Avoid accepting payments outside of the platforms’ terms. It could be a freelance digital marketing scam. These platforms have safety features to prevent scams—but, they can still occur. If a client offers to pay by check instead of through escrow, decline and involve customer service if needed. Get more answers to the question, what’s a freelance writer salary?

The Sham Job Posting

Fake job postings entice freelancers eager to work and start making money. A listing might promise $750 for writing a product description but require you first to complete a trial. After you submit the trial, the job disappears, leaving you unpaid. It’s a common freelancer scam but it’s still a frustrating one.

How to prevent this freelancer scam: Ask questions about the trial’s purpose to weed out a possible freelance client scam. This will likely make the scammer uncomfortable. They may become pushy or unprofessional—clear warning signs. Walk away and don’t look back. These scams can appear in emails, texts, and even on legitimate sites like LinkedIn. Snag LinkedIn Tips for Freelancers to learn how to find more clients

The Phony Testimonials

Have you ever completed a simple task in exchange for a client testimonial? Freelancers do this to build social proof. But beware, some clients may use this to scam you later. These freelance scammers often have great reviews and high ratings, but they’re from fake accounts. Once you deliver your work, they may ghost you.

How to avoid freelance scams: If possible, ensure the client reviews are genuine. Reach out to other freelancers who have worked with the client on platforms like Fiverr, Upwork, or LinkedIn. Be mindful of inconsistencies in follow-up, payment, or expectations. A five-star rating doesn’t mean you should lower your guard. If you do, you might fall for a freelancer scam or one of these freelance mistakes.

How to Try to Avoid Freelancer Scams

Freelancing offers many opportunities but comes with risks. If you’re not careful, you can fall victim to scams that leave you feeling lost and uncompensated. Protect yourself by researching clients, following up on details, doing online searches of freelance digital marketing scam options, and trusting your instincts. Always verify the client or company before moving forward.

Use the freelance tips above to secure jobs without falling for common freelance job scams. Freelancing can be a wonderful career path, but you need to stay alert and cautious to avoid being scammed as a freelancer. You’ll also want to watch for signs of freelance red flag clients.

Clients Freelance Jobs Industry January 27, 2025

How to Use Social Media to Find Freelance Clients

Social media is a goldmine for freelancers—but you don’t need to scroll endlessly to strike gold. With a strategic and authentic approach, you can create a steady pipeline of leads and opportunities without sacrificing hours of your day. Let’s explore how you can find freelance clients on social media using platforms like LinkedIn, Meta, and Bluesky to find freelance clients while keeping your screen time in check.

The Immense Value of Social Media for Freelancers

Social media isn’t just for cute pet videos; it’s where business happens, too. Your ideal clients are more likely to scout for talent online than ever before. You can showcase your expertise, build genuine connections, and gain visibility within your niche.

Here’s the kicker: You don’t have to be on every platform. (Whew!)The key to success is to focus on one or two that align with your goals and ideal client avatar. Here’s how freelancers can use social media to find freelance clients:

How to Use Social Media to Find Freelance Clients

These are the top social media platforms for freelancers where clients hang out and freelance jobs are often posted:

LinkedIn is the professional network powerhouse, perfect for B2B and B2C freelancers who dabble as freelance writers, designers, and consultants. It’s not just a place to list your resume—it’s where you network, showcase your skills, and find direct client leads. With LinkedIn’s robust search filters, you can identify opportunities while posting content and establishing authority. (We’ve even got top freelance writer LinkedIn tips.)

Use keywords like “freelance graphic designer” in your headline and current job title to make yourself discoverable in LinkedIn’s search. Post updates about completed projects with links or share helpful tips to keep your profile active and updated.

Reach out directly to prospects with personalized LinkedIn messages that highlight how you can solve their problems. To stand out, your messages must be genuine.

Meta (Facebook, Instagram, Threads)

Meta, aka the parent company of Facebook, Threads, and Instagram, shines in its community-driven approach. Freelance Facebook groups are hubs for business owners actively seeking services. Joining and contributing to these groups lets you connect directly with potential clients and casually showcase your expertise. For example, if you’re a pet freelance writer, you might want to join Facebook groups of local pet and animal business owners.

Search for groups related to your niche (e.g., “Freelance Copywriters” or “Graphic Designers for Hire”) to meet like-minded freelancers. Participate in conversations and offer advice without being overly promotional or salesy. When the moment’s right, share your services and link to your portfolio to secure new work and clients. Stay consistent in your engagement, and follow up with prospective freelance clients on Instagram, Facebook, or Threads.

Bluesky

Bluesky is the newest rising star social media platform, with a format similar to X, also known as Twitter. Bluesky for freelancers allows you to connect with innovators and early adopters who joined since it launched in 2023. Its fresh approach and topic tags allow freelancers to join discussions and get noticed by forward-thinking clients in tech, design, and creative industries.

Find freelance clients on Bluesky by staying active in discussions relevant to your industry, specialty, or niche. Consistently comment and start meaningful conversations that position you as an expert to make the most of Bluesky for freelancers.

How to Use Social Media As a Freelancer?

Here’s how freelancers can find freelance jobs on social media and secure steady work with high-paying freelance clients

Choose Your Platforms Wisely

Your time is your most valuable asset, so pick platforms that deliver results. If you’re a B2B writer, designer, or consultant, it makes sense to learn how to find clients on LinkedIn. Use its robust search filters to find leads and share content highlighting your unique freelance skills (everyone has something to share!).

Meta, or Facebook, is ideal for its freelance-specific groups where business owners actively seek help. Participate meaningfully in these groups to connect with potential clients.

Instagram’s profile grid feature or “highlights” section is the perfect way to show portfolio visuals, how-to’s, and behind-the-scenes of your freelance work or business. Instagram has a more ‘casual’ feel, though consistent posting and engagement will go a long way. Build your Meta profiles to position yourself as an expert; stay active, and you’ll surely attract prospective clients!

For those in more technical or forward-thinking industries, Bluesky—a hub for innovators—is worth exploring. Engage with topic tags and connect with users shaping new trends. Other platforms like Discord, TikTok, and YouTube are excellent for niche communities or video content. If you’re interested in exploring those options, remember, don’t spread yourself too thin. Start small and expand as you see results.

Optimize Every Social Media Freelance Profile to Attract Clients

Your profile is your digital storefront, so make it count! Use job-specific keywords in your bio, headline, job experiences, and about sections to make yourself searchable. Add clear calls to action, such as “DM me for project inquiries,” or include links to your portfolio.

A clear, friendly profile picture and visually appealing banner can further boost credibility. Consider using client testimonials to showcase your expertise subtly.

For example, a headline like “Helping small businesses grow with strategic content | Freelance Writer” will show clients exactly what you can do. Bios can emphasize specialties like “Copywriter specializing in ad copy that converts” and lets you position yourself as an innovator in your field. Adding niche keywords, such as “health writer” or “SaaS UX Writer,” can also help. Think of your profile as the first impression that hooks potential clients.

Harness the Power of Hashtags and Search Features

Do you know hashtags and search tools can uncover social media freelance opportunities with minimal effort? On LinkedIn, use job search filters and hashtags like #CopywritingJobs or #FreelanceDesigner to find relevant leads. Turn on LinkedIn job alerts to stay updated on new opportunities and get a notification in your email inbox when a relevant gig is posted.

Meta’s Groups search function can help you identify posts from clients seeking freelance help. With its topic tags, Bluesky allows you to connect with discussions and job postings in emerging fields. Strategic use of these tools ensures your content and profile are discoverable to the right audience.

Freelancers Should Engage to Build Community and Client Relationships

Lurking won’t land you clients, but authentic engagement will. Comment thoughtfully on industry posts to share insights, advice, or questions that add value. Regularly share content showcasing your skills, such as project case studies or tips, positioning yourself as an expert.

For example, post a LinkedIn article about “How to Write Engaging Facebook Ad Copy” or share a video that would appeal to potential clients. Sure, it might seem like you’re “giving away your secrets” on the social platform but most likely, a small business owner will see you know what you’re talking about and hire you to help them with their ads.. In Meta groups, offer actionable advice when someone asks for help in your area of expertise. Your visibility and credibility grow with every genuine interaction!

Is Video and Community Content the Secret Sauce?

Video content and community engagement can fast-track your success. Platforms like TikTok and YouTube allow you to showcase your expertise through tutorials, case studies, or quick tips. The creator of one of our favorite podcasts for freelancers, Latasha James’ ‘Freelance Friday‘ YouTube channel demonstrates how educational content can attract clients by building trust before they even reach out. Discord is another option: participating in freelance-focused servers or creating your niche community fosters connections. You don’t need professional equipment to get started—authentic, smartphone-recorded content is enough to stand out.

Using Social Media to Find Freelance Clients Fast

You don’t need to live online to find freelance clients. A focused, strategic approach can take you further than endless scrolling ever will. Choose one platform (maybe two!), optimize your profile(s), engage with intention, and track your results.

Your challenge: Pick one tip from this post and try it out this week. It could be revamping your LinkedIn profile, joining a new Meta group, or experimenting with Bluesky tags. Take action and see where it leads. Remember, small efforts on social media can yield big returns—and your next big client might just be a click away!

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Clients Freelance Jobs Industry Writing Advice January 21, 2025

What are five high-paying freelance skills?

I ran into my old journalism lecturer at a social function recently. When I mentioned I was freelance writing, he asked, “Is that a polite way of saying you’re between jobs?’” If so, I responded, it means I’ve been ‘between jobs’ for more than 20 years now as I’ve added to my freelance skills.

I earn a living freelancing and freelance writing isn’t even one of the highest-paying freelance skills of 2024. (BTW, here are the highest-paying freelance writing writing skills to know in 2024.)

Freelancing—in a whole range of fields beyond writing—is no longer just an alternative career path.

Thanks to technological advancements, changing work preferences, and the global shift toward remote work post-pandemic, freelancing is now a legitimate mainstream option offering significant earning potential, flexibility, and opportunity.

In 2020, the cross-border money transfer service Payoneer surveyed 7,000 freelancers from more than 150 countries and found that the worldwide average rate charged by freelancers was $21, higher than the $19 average rate from two years earlier.

Those don’t sound like the sort of dollars that would entice anyone to quit their day job.

But such a figure vastly under-represents the pay packets earned by people who are working at the upper echelons of the pay scale. In order to reach that status, you need to adopt some high-paying skills for freelancers.

Whether you’re a seasoned freelancer, or a beginner freelancer new to the freelance market, focussing on in-demand skills such as mobile app development, AI development, customer relationship management (CRM), website development, or social media content creation, can open doors to top-paying projects.

Platforms like Upwork, Fiverr, and Toptal also provide the infrastructure to connect with clients and manage freelance work efficiently, paving the path toward success in the freelance economy as you add on the skills of a freelancer clients want. (Here’s how to snag a download of 50 freelance sites that list freelance jobs.)

There are diverse opportunities available for professionals navigating the evolving landscape of work, says Matti Yahav, Chief Marketing Officer at Fiverr.

“By aligning (with) these burgeoning industries and cultivating in-demand skills, aspiring individuals can unlock pathways to financial success and professional fulfillment,” Yahav says.

The 5 highest-paying freelance skills for 2025

When you’re ready to carve out your career at the more lucrative end of the freelance market, it’s well worth boning up on the following skills as well as the highest-paying freelance writing skills.

Best freelancing skills: Mobile app development

Mobile app development is one of the skills of a freelancer that involves creating software applications that run on mobile devices such as smartphones and tablets. They’re typically developed for platforms like iOS (Apple) and Android (Google). Mobile app development is one of the high-demand freelance skills. Mobile app developers need a strong grounding in programming languages and development tools and frameworks. Though many gain this knowledge through a computer science degree, self-taught developers can also succeed.

The Business of Apps says about 27 million developers were building for mobile in 2022, pointing out that software for mobile “permeates every business vertical on the planet”. That means the desktop or mobile app software developer profession has seen its popularity skyrocketing—which is why you might want to add it to your list of freelancing skills. While the Business of Apps notes that independent mobile app developers earn about $1500 a month on average, there are ‘Pro’ developers on Fiverr charging more than $6000 per project. Highly experienced developers and those in major tech hubs can potentially earn more.

Best freelancing skills: AI Development

If Netflix, Amazon, or Spotify has ever suggested the perfect movie, book, or song, you’ve seen the work of an AI developer in motion. Developing recommendation algorithms that analyze user preferences and behavior to highlight related content, products,or services, is just one task attributed to the burgeoning field of AI development.

More broadly, The Code Institute says AI developers “design, develop, and deploy AI-powered solutions.” They create algorithms and systems that allow machines to perform tasks that would otherwise require human input and intelligence as a freelancer skill. AI developers work on machine learning models, neural networks, natural language processing (NLP), data analysis, and computer vision. Their skills are useful in a wide range of fields, including healthcare (medical imaging and diagnostics) and finance (fraud detection and credit scoring).

You’ll need a sound background in mathematics, along with proficiency in programming languages to secure a gig as an AI developer, but the financial rewards are among the highest in the tech industry. The Bureau of Labor Statistics says the median salary in 2023 was $145,080 per year. Not too shabby!

The surge in demand for AI services underscores the growing importance of technology-driven solutions across sectors, says Yahav. “With searches for ‘AI influencer’ skyrocketing by 63.05% and inquiries for ‘AI SaaS’ experiencing a staggering 14.61% increase, it’s evident that businesses are keen to harness the power of AI to drive innovation and growth,” he says.

Zendesk says that more than nine in ten companies now use customer relationship management (CRM) software, making this another high-demand area to pursue for a freelancing skill. CRM developers are professionals with programming and coding expertise who gather customer information for companies to help them track, store and organize customer data, according to Career Karma. CRM tools also assist companies in streamlining the sales process, finding new leads, boosting profitability, and strengthening brand loyalty.

Best freelancing skills: CRM Management

As the eCommerce sector continues its robust expansion, Shopify is emerging as a favored platform for small businesses, Yahav says. “Freelancers proficient in Shopify design and marketing are well-positioned to capitalize on this trend, with earning potential reaching up to $3,000 per project,” he says. A combination of programming, social skills, and problem-solving freelancer skills are required to earn the big bucks. Discover CRM software that’s on our list of best apps for writers.

Best freelancing skills: Website development

There are a staggering 1.11 billion websites in the world, with three new websites built every second, according to Forbes Advisor. Website developers are the people charged with the responsibility of creating and maintaining these sites, and ensuring they attract attention amid the noise. Website developers might focus on the front-end (user-facing) side of the equation, while back-end developers make websites functional and secure, ComputerScience.org notes. Full-stack developers handle the entire web development process. These aren’t necessarily easy skills to develop but they are worthy best freelancing skills to learn for staying power in this field.

The numbers give some sense of the possibilities for professionals in this field. The US Bureau of Labor Statistics says that overall employment of web developers and digital designers is set to grow 16 percent from 2022 to 2032, which is much faster than the average for all occupations. The median pay is $92,750 per year, though Pro web designers on Fiverr are charging around the $15,000 market for a single premium project. (BTW, how much can you make on fiverr per month?)

As with the other inclusions on this list, it’s important to master different programming languages and tools, such as HTML, CSS, JavaScript, Python and Ruby. Some develop these high-paying skills for freelancers via college and university education classes while others pick them up through online courses and coding bootcamps.

Here are some freelance skills business owner Diana Kelly Levey learned with a freelance side hustle.

Best freelancing skills: Social media content creation

The creator economy is massive. Linktree’s 2022 Creator Report revealed that there are around 200 million social media content creators, defined as “individuals who use their influence, creativity, or skills to aggregate and monetize their audience.” While most only start earning at the six-and-a-half-month’s mark, 1 in 10 influencers earn more than $100,000 per year, while the top three percent are generating more than half a million a year. This seems to settle the argument over whether content creation is a “real job.” (Time for your parents to stop rolling their eyes at it!)

While many universities offer courses (variously titled content and social media marketing, content creation, digital media, and the like), it’s also possible to learn ‘on the job,’ with lots of resources publicly available. According to Fiverr, searches for ‘social media content creator’ are up 58%, suggesting that this is an important area to watch.

“Businesses are actively seeking skilled freelancers to bolster their social media presence,” Yahav says. “Roles such as SEO backlinks, Google Ads campaigns, and social media content creation are in high demand, offering earning ranges of up to $2,000 per project.”

Whether you’re a seasoned long-term freelance pro or a newbie, focusing on in-demand skills such as mobile app development, AI development, CRM management, website development, and social media content creation can help carve out your corner in a bustling marketplace. Companies are willing to pay and that’s why these are some of the highest-paying freelance skills you should know in order to make good money as a freelancer.

Frequently asked questions about the highest-paying freelance skills

Here are common freelance skills questions asked and answered about high-demand freelance skills:

How do I get my first freelance job in these high-paying fields?

Getting your first freelance gig might be the hardest part of the process. Gaining qualifications is helpful but, in some of these areas, optional. When you feel you’re good to go, focus on building a freelance portfolio which will showcase your skills with sample projects, open-source contributions, or case studies that showcase your know-how.

While you might not rely completely on platforms like Upwork, Fiverr, and Toptal, creating profiles with these sites might serve to ‘turn on the tap’ and thus ensure a steady flow of clients. (I s Fiverr worth it?) Network and seek referrals by joining professional communities, attending industry events, and connecting with peers and potential clients on LinkedIn. Word-of-mouth referrals can also be a great way to land your first gig.

What are some of the freelance challenges faced in these high-paying fields?

The best freelancing skills are important to have in your freelance toolkit. But, high-earning freelancers still face a range of obstacles. Here are a few freelance challenges:

Staying current with technology is crucial, making continuous learning through online courses, webinars and subscriptions to industry publications essential.
Managing client expectations requires clear and frequent communication in the form of regular updates (and usually a bit of problem-solving). Ensuring you have a thorough understanding of requirements before starting a project is also important. These are the top questions to ask freelance clients.
Balancing multiple projects can test the best of us, making effective time management and organizational skills essential. Many successful freelancers use project management tools like Trello or Asana to keep track of deadlines and deliverables.

How can I ensure my freelance rates are competitive yet fair for these high-paying freelance skills?

Setting competitive yet fair rates involves knowing your worth, while keeping one eye on the market. Use platforms like Upwork, Fiverr, and Glassdoor, or check online forums, to research the going rates. Consider your experience and skill level by factoring in your expertise, years of experience, and the complexity of the projects you handle. Soon you’ll be earning $100 an hour—or more—freelancing.

You’re a specialist with advanced skills? You can – and should – charge higher rates. Also, just as hotels and airlines do, adjust your rates based on demand. If you find yourself consistently booked out, or receiving more referrals than you can handle, it might be time to raise your rates as a demand management strategy.

Finally, don’t forget to account for overheads and expenses in these skills for freelancer rates. Overlooking these costs of freelancing can put a real crimp in your take-home pay.

Learn the skills you need to get paid to write with this online course

Clients Industry January 10, 2025

Here’s How to Get Freelance Referral Work as a Freelancer

I hate pitching blindly for freelance work. There. I said it. The black hole method is inefficient and frustrating for a type A personality, like myself. I prefer rejection over a nonresponse, which is often what happens when you randomly pitch for freelance assignments. That’s why freelance referral work should be an important part of your business strategy.

Pitching randomly has some value but I don’t suggest you waste too much time on it. It should be on the low end of your list of foraging-for-work priorities. You should be purposeful about targeting potential clients. Referrals are the best way to get work as a freelancer or independent contractor.

My current freelance anchor client resulted from a referral based on an email I sent my old boss when I started freelancing full-time. I got the work 15 months after I sent the letter. It turned out that I was the “perfect” fit for a client who needed a writer with a sports background for an ongoing project. (BTW, how many hours do freelancers work each week?)

I had spent years in journalism, much of it writing about sports. The letter I sent to my old boss didn’t specifically ask for work. It asked for suggestions on where I could look for work.

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Who Should Freelancers Reach Out to For Freelance Referral Work?

Make a list of people that you could email for work. Make the list as large as possible. They should be colleagues or friends who generally understand what you do and what type of work you are looking for.

Then, divide the list into three categories:

Close connections
Neutral connections
Distant connections

Start by reaching out to your close connections. This should be an easy conversation. If I know them well enough, I might ask for a brief phone conversation to catch up. “Close connections” could be clients who liked your work. Or it could be a colleague that you worked closely with in the past. Follow with emails to your neutral connections and distance connections. Asking for help isn’t easy. It can be particularly difficult for an introvert, who’d rather write than market.

However, since you often don’t have to talk to anyone, it’s a low-pressure way to drum up work. The worst outcome? A nonresponse. My experience is that most colleagues genuinely want to help you and they’ll do their best to give you a lift or perhaps point you in the direction of some work.

What Should You Say When Asking for a Freelance Referral?

Ah, this is the tricky part. It depends on who you are asking for a freelance referral from. Below are five different kinds of referrals and referral template scripts freelancers can borrow to ask for help.

Casual Referral: I like the casual referral. This works best with clients or friends who know you and your work well. These are usually my “work” friends and I always start by asking how they’re doing. In this situation, I feel comfortable having a conversation with the client. I end the email by asking for work.
- For instance, Hey XX, How are you? It’s been a while since we connected. I just wanted to touch base and see if you had any writing needs I could address. Since we last spoke, I worked on x,y, and z projects. I hope you’re doing well. We should catch up sometime…

Check-In Referral: This referral is essentially a follow-up on work that you’ve done for a previous client or current client with a project that just ended. At the end of this email, always ask for a referral, assuming that you’re on good terms with the client.
- For instance, Dear XX, I enjoyed working on the project about xx for you. Based on the positive feedback I received, it appears that you and your clients were happy with my work. I’m wondering if you might have any writing needs that I could help you with. Or perhaps you know of someone who might benefit from my services? If you do, I’d be grateful for your help. Thanks, Mike

Distant Referral: These types of referrals fall under the distant connection category. Often, you ask a friend-of-a-friend and simply introduce yourself to a potential new client. In this referral, you directly ask for work. It goes something like this:
- Hi Mr./Mrs. Xxx. My name is Mike Hutton and XXX mentioned that you are interested in copywriters who specialize in business and sports. I have worked as a writer for xx years and I’ve copied a link to my website, where you can find samples. Also, if you know of another department or anyone who could use my services, I’d be grateful for a referral. Thanks in advance for your consideration.

The response rate for a cold referral can be low but because you’re being recommended by a colleague whose work your potential client trusts, there’s a chance you could hear back from this distant connection if you’re a good match. I view this as a way to get your name in front of someone who could be a potential client.

Cold Referral: This is reaching out to someone you don’t know who is a match for your skill set. It’s like a distant referral script without the first sentence. The key here is to target clients who specifically appear to need the services you offer. This might also be considered a cold email outreach instead of a cold referral to some.
- Hi Mr./Mrs. Xxx. My name is Mike Hutton. I have worked as a writer for xx years and I have a substantial business writing portfolio. I’ve copied a link to my website, where you can find samples of my work. Thanks in advance for your consideration.

Formal Referral: Use a formal referral when you want to “play it safe” with a client. I use this when perhaps I want a recommendation from an editor or manager in charge who I might’ve only worked with briefly or someone who oversaw a project but was only involved with me indirectly. Some editors I work with are just more formal. It’s a judgment call.

Short Referral: These are my favorite kinds of referrals to write. It’s essentially two or three sentences:
- Hi XX, I hope it’s going well. I’m writing to see if you know of someone who might be interested in my services. As you know, I have an extensive business and sports writing portfolio. I’ve also added ghostwriting services. If you have anyone that might fall into this category, feel free to pass along my name. Also, if there’s someone you think might be worth reaching out to, let me know who that is and how I can find them. As always, thanks for your help.

These emails are effective for busy people who appreciate brevity. It’s the type of email I prefer to receive when someone is asking for help.

Referrals are one of the best ways to get business. Another great situation is when a client contacts you because someone else sung your praises.

It can seem intrusive (or awkward) to ask for a referral but your clients generally understand and if you’re good, they’ll want to help. Unless your freelance business is fully booked, it’s good practice to follow up with all your satisfied clients after finishing a project and ask for a freelance referral.

Don’t give up if you haven’t heard back on your referral email requests. Sometimes they pay off months, and even years later. What’s important is to consistently follow up with people you know about potential work. It’s one of the secrets of how to get more freelance content marketing clients if that’s a goal of yours.

I’m constantly riding the wave. It’s easy for many freelancers to lose a lot of business overnight if their favorite editor gets laid off or if an anchor client’s business model changes. That’s why it’s crucial to diversify your business model and always be asking for freelance referral work.

discover how to earn $100 an hour freelance writing

Clients Industry Writing Advice January 10, 2025

What Is a Freelance Example?

If you’re curious about becoming a freelance writer, you’re likely wondering: What does freelance writing actually look like?

From crafting blog posts for businesses to writing scripts for videos, freelance writing covers a wide range of opportunities and the answer to ‘what is a freelance example’ can be a number of things.

Whether you’re just starting out and exploring how to find freelance writing jobs or looking to level up, understanding the different types of freelance writing jobs is key to shaping your career.

Let’s dive into the various types of freelance writing, examples of freelance writing work for each, and what you can expect to work on as a freelancer.

Get Freelance Example Tips

Here are some examples of freelance writing work to show you what types of freelance writing you might want to explore.

1. Blog Writing

One of the most common and accessible types of freelance writing is blog writing. Whether you’re ghostwriting posts for businesses or running your own blog, this form of writing allows you to educate and engage readers on a wide array of topics. Blog posts typically range from 600 to 1,500 words and can focus on anything from SEO-optimized how-tos to personal experiences that gain a following and keep readers coming back for more.

Example of Freelance Blog Writing:

“Top Productivity Apps for Freelancers”

Blog writing can be a great way to start your freelance career and it’s one of the best ways to showcase your writing talents. It’s a smart move to specialize in a freelance niche like health, technology, or lifestyle, you can increase your rates and gain consistent clients.

2. Article Writing

If you’ve ever flipped through a magazine or found yourself on an online magazine’s website reading about a recent celebrity trend and how you can try it, you’ve seen examples of article writing. Freelance writers often contribute articles to print or digital outlets. This type of writing can involve in-depth research, interviews with experts, and producing content that is educational, entertaining, or both. This is one of the most popular searches someone looks into when learning how to find freelance writing jobs.

Example of Freelance Article Writing:

“The Best Pregnancy Workout Snacks” (Yahoo!)

While article writing can be competitive amongst other freelancers, the pay can be higher than blog writing depending on the outlet you write for, especially if you land work with well-known publications.

3. Copywriting

Copywriting is the art of writing persuasive content for advertising and marketing purposes. Bottom line? You’re trying to sell something. Examples of freelance copywriting can include product descriptions, email campaigns, landing pages, or social media ads. The goal? To get the reader to take action, like purchasing a product, signing up for a service, or subscribing to a newsletter.

Example of Freelance Copywriting:

Landing page copy for a brand, like the landing page(s) I wrote for GNC Routines.

Copywriters often charge premium rates, especially if they’re skilled at crafting compelling calls to action that drive conversions.

4. Content Marketing Writing

Content marketing writing involves creating valuable content that informs, educates, or entertains readers while subtly promoting a product or brand. Think of this as storytelling with a purpose. Content marketing can take many forms, from blog posts and articles to case studies and white papers. Sometimes you’ll need to interview subject matter experts (SMEs) from the company or find them on your own. Other times, it’ll be a research only article. Ask teh editor for freelance examples to show you what they’re looking for.

Example of Content Marketing Writing:

Greyhound Breed: For Chewy

If you’re good at knowledgeable advice with brand messaging, content marketing can be a lucrative freelance writing avenue. It’s one of my favorite freelance writing example types.

5. Ghostwriting

Ready to figure out “what is ghostwriting?” Here are the basics: Ghostwriting involves writing content for someone else without receiving public credit. In other words, your name or byline won’t be on it. You could be hired to write blog posts, eBooks, speeches, LinkedIn posts, or even entire books under someone else’s name. Ghostwriters need to be skilled at capturing their client’s voice and tone.

Example of Freelance Ghostwriting:

A CEO’s blog posts on leadership strategies for their website or LinkedIn posts is a freelance example of ghostwriting.

Ghostwriting often pays well since the writer is often working on high-profile or in-depth projects. One of the biggest challenges is getting the client’s voice and tone down, and finding new clients if you signed a NDA can make it difficult to show off samples to new clients.

6. eCommerce Writing

You’ve likely noticed more articles these days featuring lists of products with handy “Buy Now” buttons. This is eCommerce writing, where freelance writers create product roundups, reviews, or shopping guides that incorporate affiliate links. Brands and publications use these articles to drive revenue through product sales. Simply put, if you research “best running shoes” and find yourself on a website like Health.com and then decide to buy a product from a link on that page, the publication might get a cut of that sale.

Example of eCommerce Writing:

“The Best Running Shoes for High Arches” for a health and fitness site

eCommerce writing can be a stable source of income if you’re comfortable researching products and writing compelling descriptions.

7. Video Script Writing

If you love creating content that comes to life through visuals, video script writing might be for you. (Those of you who perhaps wanted to pursue a career in TV journalism might enjoy this example of freelance writing.) With the rise of YouTube, TikTok, and Instagram Reels, brands are investing in video content more than ever, and they need skilled writers to craft their scripts.

This type of freelance writing requires strong storytelling skills and the ability to convey a message clearly and concisely through visuals.

Example of Video Script Writing:

A script for a company’s promotional video on Instagram Reels or TikTok is an answer to what is a freelance example.

Video scriptwriters are in high demand, and the pay can be substantial, especially if you work with larger brands or production companies. Come up with package rates and add this freelance example on to other services for a serious freelance rate boost.

8. Technical Writing

Technical writing is perfect for those who enjoy diving deep into complex subjects and explaining them in simple terms. This type of writing includes creating user manuals, product instructions, or detailed how-to guides. Technical writing often requires expertise in a particular field, such as technology, finance, or healthcare.

Example of Technical Writing:

A user manual for a new smartphone could be a great freelance writing example of technical writing.

While technical writing may require specialized knowledge, it also tends to pay higher rates due to the complexity of the work.

9. Social Media Writing

In today’s digital age, social media writing is one of the fastest-growing types of freelance work. From writing Instagram captions to crafting entire social media campaigns, freelance social media writers help brands maintain a strong online presence. The goal is to engage followers and boost brand awareness through clever, shareable content. Staying on stop of social media trends is a must for this type of freelancer.

Example of Social Media Writing:

“Top 5 Skincare Tips for Glowing Skin ✨ #SelfCareSunday” (for a beauty brand on Instagram)

This freelance example of writing requires snappy, concise content and often pays per post or campaign. You can offer social media writing services as an add-on to freelance clients after writing an article for them to boost your income.

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Clients Industry Writing Advice January 8, 2025

How Do I Get into Freelance Writing

To become a doctor, you need to go to medical school. To become a lawyer, you need to pass the bar exam. To become a freelance writer? The path to entry is not so clear.

Freelance writing is a career offering flexibility, freedom and variety. Still, many beginners find it hard to break in. But no matter whether you’re wanting to start a simple side hustle, or to change careers entirely, there’s a path you can follow to get there.

Just be aware that the path looks a little different for everyone, no matter what you do to find work or explore how to find freelance writing jobs.

Leverage your background to get started

Some backgrounds might be more beneficial than others if you’re trying to figure out ‘how do I get into freelance writing?’

Journalism and media studies

A background in journalism or media studies offers a deep grounding in critical skills such as researching, interviewing, writing, note-taking, and ethical decision-making. I spent three years in journalism school and sometimes still hear the voices of my lecturers in my head. (“Your first priority is to your reader!” one of them used to bellow.) But a journalism degree is no longer a make-or-break asset for a freelance writer.

Public relations, corporate communications and marketing

These fields also offer a solid foundation for freelance writing. PR and marketing professionals already have great networks, know what the industry looks like from the other side of the desk, and have gained a solid understanding of how to craft messages that resonate with specific audiences.

Technical or scientific backgrounds

Companies and brands are desperate for writers who can translate complex information into digestible content, so those with a background in a technical or scientific discipline will be in demand. Considering how to become a medical writer? There’s a market for that.

Writing technical manuals, white papers, case studies or other detailed materials is a natural fit for those with a deep understanding of specific subject matter. Book-length projects work well too. For example, Barbara Ehrenreich, a scientist with a PhD in cellular immunology, turned her analytical eye on social issues, penning books like Nickel and Dimed. These are just some of the types of freelance jobs available to those looking to leverage these kinds of freelance skills.

Education or training

Ever worked as a schoolteacher? Taught English as a foreign language? Tutored high school or university students? Helped one of your kids with their homework? Educational experience can be a valuable springboard for freelance writers. Your ability to identify core issues, simplify complex concepts, and develop step-by-step guides to aid understanding, will stand you in good stead. You might even find a freelance community of teachers who can help if you’re looking into how to get freelance writing work in this field.

Blogging or content creation

If you’ve ever created and maintained a blog, developed content for your website, or thrilled your Instagram followers with in-depth captions, then you already have a head start. These experiences demonstrate that you can create engaging content, build an audience, and manage projects from start to finish. Your blog can even serve as part of your portfolio (see below). Check out these best blogs for freelance writers for inspiration.

Other handy backgrounds

The good news is that you can leverage almost any background for success. Freelance writers come from disparate occupations. These include bartender and waiter (Elizabeth Gilbert, of Eat, Pray, Love fame), carpenter and fisherman (Outside contributor Jon Krakauer) and forensic psychologist and true crime author Katherine Ramsland.

Identify your freelance writing niche(s)

Having now considered how your background and previous experience might support your freelance writing goals, it’s time to think about your freelance writing niche – or best high-paying freelance niches. Many writers home in on what’s likely to prove most marketable or profitable. But it’s also important to think about what you could happily write about, day in and day out, for the next ten years or more.

Ask yourself these questions:

Should I use my background as a springboard to get into freelance writing?

You might have a deep understanding of a particular industry or subject, but that doesn’t mean you can’t branch out. Stockbrokers or financial planners might be well placed to write about personal finance, investment strategies, day trading, or trends in cryptocurrency, but that doesn’t necessarily mean that they want to – or should. I wrote personal finance for about five years before I realized it wasn’t for me.

How do I like to spend my spare time?

You might be a keen hiker, a gardening green thumb, or a frequent flier. These passions provide important clues as to what niche or niches might work best for you. Choosing to write about subjects in which you’re genuinely interested will make for a more enjoyable work life. That sense of ease and joy will shine through in your words.

One niche or several?

Picking a niche is not a case of ‘one and done’. There might be multiple subjects on which you can write with authority. For example, Christina Sterbenz divides her reporting work into ‘criminal justice and drugs’, ‘extremism’, and ‘environment’. Sarah Krasnostein, meanwhile, is a lawyer and television critic who is also adept at writing on criminal justice matters. Just start somewhere.

Build a portfolio

A writing portfolio serves as a showcase for your freelance writing work. While there’s an art and a science to crafting the perfect writing portfolio, it typically includes a range of writing samples, such as articles and blog posts, or bigger projects that you’ve worked on, including annual reports, white papers, e-books, and more. There are many ways to make your portfolio stand out.

What if you don’t have a track record of publication? You’ll have to do a bit more work upfront, but it’s still possible to launch a portfolio that will make potential clients sit up and take notice.

Dig deep into higher education or professional writing samples

If you wrote a persuasive essay or a research paper as part of your degree, you could turn this into an article, blog post, or op-ed piece. Also think about any reports, sales letters, slide decks, email newsletters, or other writing you’ve created during past employment. These may also be tweaked to wow prospective clients.

Create writing samples

No existing writing projects to pick apart and repurpose? Consider setting aside a couple of days to create work samples from scratch. These articles, blog posts or other types of content should be aligned with the sort of work you’d ultimately like to get paid for. You could publish them on sites like Medium or LinkedIn, or set up a basic blog website as you explore why you need a freelance writing portfolio..

Guest post on established blogs or websites

Google ‘write for us’ and you’ll find squillions of blogs and websites looking for contributors. Choose sites that gel with your interests and review previous posts to ensure you have something new to add to the conversation. The pay will be minimal – or non-existent. But guest posts will get new eyes on your work and deliver a published piece of writing for your portfolio.

Write and submit stories ‘on spec’

Writing ‘on spec’ (‘on speculation’) means writing and submitting an article or other piece of work with no guarantee of publication or payment. It involves researching a publication, generating a story idea that fits the editorial mix, writing the piece as if you’d been commissioned, and sending it off to the editor. It’s a bit of a gamble, but sometimes it will help you break in.

Finding those first freelance writing jobs for beginners

Creating samples, publishing blog posts and writing ‘on spec’ will only take you so far. Finding work as a freelance writer is an ongoing task, but it does get easier over time.

Here’s how to get out of the starting blocks:

Leverage your network

Let friends and family know you’re getting started as a freelance writer. They might know someone who needs writing services or have connections who could become your first clients. Here’s how to get started copywriting as a beginner.

Tap your professional networks

Review your work history and consider whether any of your former employers, colleagues, or clients might need writing services – or know someone who does.

Join writing communities

Online writing communities offer a way to network with other freelance writers and come to the attention of potential clients. In Australia, Georgia’s Media Circle is an active Facebook group where callouts for writers, press trip offers, industry questions and other information are traded. LinkedIn and freelance-dedicated forums are other good places to start building community.

Attend networking events

Don’t overlook industry gatherings, conferences, or meetups. These can be great ways to learn new skills, meet potential clients, and establish connections. Events are also a great way to stay informed about developments in your niche. Gatecrashing conferences is one of five main ways I like to generate fresh freelance articlestory ideas.

How to find freelance writing jobs

With all the above steps in place, it’s time to start hunting for freelance writing jobs. It’s worth trying a few different methods so you can determine which work best for you.

Subscribe to the website’s newsletter and get a PDF of “50 Websites That List Freelance Jobs.”

Job boards

Although I haven’t found job boards to be worth the trouble, some people, particularly those starting out, swear by them. Be aware that they are highly competitive arenas where rates are typically low, but if you’re a newbie, this may be the least of your worries. They include ProBlogger, Upwork and Freelancer. They’re a step up from content mills like Textbroker or iWriter, but be cautious nonetheless when using them.

Email newsletters

Some writers collate lists of opportunities gleaned from social media, personal contacts, and various other sources. For a few dollars every month (or sometimes for free) you can subscribe to their newsletter. Sonia Weisner has a weekly newsletter with many such opportunities, as does Kaitlyn Arford, while Australian-based Rachel’s List asks that people purchase a membership (or a 24-hour pass) to access information about advertised gigs. Diana Kelly Levey curates a handful of jobs with each of her weekly newsletters – for free.

Cold pitching

Cold pitching is my favorite method of picking up new work. It involves approaching potential clients directly, even if they haven’t posted a job listing or given any other indication that they’re eager to hear from you. I’ve secured most of my work by pitching editors directly, with story ideas tailored to their publications. Successful pitching involves painstaking research and it can take a while to fine-tune a strategy that works for you and your niche. But in my experience, cold pitching is the most surefire way to secure a gig.

FAQs about getting started in“how do I get into freelance writing?”

How much should I charge when I’m starting out as a freelance writer?

If you’re shooting for editorial work, don’t worry. Newspapers and magazines will have their own set rates which they pay to writers – and there’s usually no room for negotiation. However, if you’re focusing on writing for corporates or brands, you have greater freedom to set your own rates. This is key when you want to establish a good freelance writer salary.

Research the market rates in your niche by viewing freelance writing forums, surveys and job boards. Take what you’ve learned and temper that with the complexity of the assignment, the time a project will take, the client’s budget, and your own level of experience. Starting out, you might be tempted to cut prices just to pick up work – but then clients become conditioned to paying rock bottom rates, which is bad for you and the rest of the industry. Don’t undervalue yourself. Explore the many ways freelancers get paid..

How can I manage my time effectively as a freelance writer?

Freelance writers rarely have the luxury of focusing on a single project at a time. Keeping track of multiple projects, deadlines, requirements, clients, interviewees, invoices and prospects can be daunting at first – and sometimes even when you’ve been at it for quite some time. But juggling multiple balls simultaneously (and cheerfully) is part of the job.

I find it easier to tackle large projects, by breaking them down into smaller, more manageable pieces that can be tackled sequentially. Some writers swear by project management apps such as Trello or Asana or these top productivity apps, but I find I can stay organized enough with a rolling to-do list.

I keep getting knock-backs. How can I handle rejection as a freelance writer?

You’re not having a hard time because you’re starting out. Every freelance writer faces rejection, no matter how long you’ve been at it. Rejection is painful, but it’s (usually) not about you, so don’t take it personally. The publication might not want the article you just pitched because they already have a story just like it in the pipeline (in which case your instincts were great, but the timing was bad).

The editor might have overlooked your email. The magazine might be facing financial woes. The point is that rejection happens for all sorts of reasons. Don’t be discouraged. With persistence, you will break through.

Clients Industry Writing Advice January 8, 2025

How Do I Get Into Travel Writing

Ever dreamed of getting into travel writing? The very notion evokes images of cruising through Queensland’s Whitsunday Islands on a superyacht, exploring the remote Goto Islands in Japan, and swimming with manta rays in the Maldives. These are just three experiences I’ve had in the past three years – and, better still, I’ve been paid to write about them.

But it’s not all cocktail cruises, high-end hotels, or jaw-dropping wildlife encounters. Behind the scenes, there’s a lot of hard work involved, much of it unpaid. It’s an important factor to know when you’re considering ‘how do I get into travel writing?’

Despite the downsides, I still think travel writing is the best gig in the world. Here’s why you should consider adding a travel writing skillset to the existing work you do – and how to get started.

What is travel writing?

Travel writing defies easy description and every freelance travel writer might have their own take on it. It would, on the surface, seem to be about destinations and journeys. Yet what really brings a narrative to life are the people you meet, the experiences you have along the way, and the things that don’t go according to plan. Although travel writing is non-fiction, and thus based on facts, it is highly subjective, being shaped by an individual writer’s interests, preferences, and biases.

What is freelance travel writing?” is another common question from beginners. Travel writer Jonathan Raban described his craft as “a notoriously raffish open house where different genres are likely to end up in the same bed.” Travel writing borrows from multiple genres, including memoir, journalism, fiction, poetry, and (some would argue) commentary. It also crosses a range of subject areas, including history, geology, politics, popular culture, gastronomy, and more.

Even technology gets a twirl, as robotic baristas, contactless check-ins, and wearable tech like translation earbuds continue to change the face of travel.

Travel writing also encompasses multiple different types of freelance writing:

You might pen an experiential first-person narrative for a print newspaper,
Or a listicle (such as ‘12 fun things to do in Rome’) for a print magazine,
Or a research and photo-based slideshow of “20 Must-visit restaurants in London” for a lifestyle website.
You might contribute to travel or generalist websites or gather material for your own travel blog.

Do you think longer projects might be up your alley when you look into how to get into travel writing?

Some travel writers compile guidebooks which are designed to dispense practical advice on where to stay, eat, shop and tour.

As you explore how to become a travel writer, you might consider writing something like Elizabeth Gilbert’s Eat Pray Love book. Others such as Bill Bryson entertain by sharing the funny or absurd aspects of travel while still others share deeply transformative travel experiences.

What are the benefits of adding travel into your freelance writing mix?

Even if you don’t plan on becoming a full-time travel writer, there are sound reasons why you may wish to add a travel writing skill to your repertoire as part of the exercises when you ask yourself “how do I get into travel writing?”

It improves your observational skills.

When you’re trying to capture the essence of a destination, you’re paying keen attention to all the details. There’s a necessary focus on what you can see, hear, smell, taste, and touch. You’re intent on ‘showing’ not ‘telling’, on analyzing your emotional responses, and reflecting on the meaning of it all. This naturally improves your storytelling skills, making your content in all areas more engaging.

(Keep in mined these 13 truths and 1 lie about being a travel writer.)

The novelty stokes your creativity.

Immersing yourself in an unfamiliar destination encourages you to make novel associations – which is one of the key elements of creativity, says Moshe Bar, author of Mindwandering. “The more preprogrammed our thinking is, the less likely innovative connections are to be made and fewer creative ideas will bubble up,” he writes in his book. The exploratory nature of travel writing can thus spur your creativity, benefitting your work in other areas.

You stumble across additional story ideas.

It’s rare to go off on a travel writing jobs assignment and come back with only the story you were originally commissioned to write. Many other possibilities usually present themselves once you’re on the road (usually with minimal additional effort on your part). And they’re not always travel-related. For example, what I’ve learned during travel writing assignments has led to pitches, and subsequent commissions, from business, science and agricultural publications.

How can I get my first travel story published?

Getting your first travel story published might be easier than you think.

Start close to home.

Local newspapers or regional magazines are often looking for stories about nearby attractions, which provides an accessible entry point for new freelance travel writers. Also remember that what’s routine for you is interesting, or even exotic, for someone else. That’s one of the reasons that editors actively seek out writers who are resident in a particular area. Read more about why your backyard is the best place to kick off your travel writing career.

Publish on your own freelance travel blog or website.

You’ll need a strong track record of publication to break into publications like Travel + Leisure and Conde Nast Traveler, but you don’t need anyone’s permission to publish travel stories on your own blog or website. The content you publish may even attract editors and clients looking for fresh voices. For example, freelance travel writer Matthew Kepnes initially wrote about his adventures on his NomadicMatt.com blog – but has since been published in The New York Times, CNN, The Guardian, and more. Travel blogs can also become assets in themselves.

Guest post on established travel blogs.

Guest posting on established travel blogs is another way to get your foot in the door, reach new audiences, or boost your online presence. Some blogs actively seek guest contributions and provide detailed submission guidelines, allowing you to craft submissions that best suit their needs.

Some pay a nominal fee; others don’t pay at all. This might be acceptable if you’re just starting out. Travel blogs that currently accept guest posts include The Art of Travel, Practical Wanderlust, and Backpackers World Travel.

How do I break into the big-league travel publications?

Exposure on your own or more established travel blogs will only get you so far. Eventually, you’ll want to sell your stories to a travel publication that’s willing to pay for them – and this usually starts with freelance article pitches to the editor.

A travel story pitch needs to identify the destination you’re proposing to cover.

As with other pitches, open with an engaging hook which captures the editor’s attention and gives them a sense of what’s to come. (I recommend writing the first couple of sentences of the story you’re proposing to write, using all the colorful sensory detail you can muster.)

It’s also important to identify your travel article’s angle – that is, the unique perspective you’re planning to take with this freelance travel feature.

‘Kyoto’, for instance, is a destination, not an angle. But exploring the essence of Kyoto, as revealed through its Zen gardens, as in this piece in The New York Times, is an angle.

Your pitch will also need to answer the two questions that are usually top of mind for editors – “Why this?” and “Why now?”

For example, a new airport, along with the introduction of international flights, makes a story about the under-the-radar destination of Gree n land newly topical.

A freelance travel article pitch may also identify why a particular story is a good fit for that publication – or why it would work well in one of the publication’s regular sections.

Don’t forget to include details on your credentials with a link to your portfolio – which is why getting those first few freelance travel stories under your belt, as described earlier, is so important.

How do you find publications to pitch to?

Despite the generally grim state of editorial publishing, it seems there are still trillions of travel publications to pitch to.

One of the ways I still like to find them is by browsing the shelves of my local news agency or library.

Along with top tier print publications such as Conde Nast Traveler, National Geographic Travel and Travel + Leisure, there are also those aimed at particular niches.

In my local (Australian) market, these include publications focusing upon high-end travel (think Luxury Travel Magazine), adventure (including Wild), the intersection of travel, food and wine (as in Gourmet Traveller) and many more.

Most generalist magazines and newspapers also have travel sections.

There are also publications which contain substantial travel content such as Roads & Kingdoms, Outside Online, and Adventure.com.

Don’t overlook B2B trade publications such as Travel Weekly and Skift, which are aimed at industry professionals such as travel agents and destination marketers rather than the general public.

Many publications in all the categories above will have submission guidelines which provide useful guidance on what they’re looking for and might even serve to spark ideas.

Searching freelance job boards such as Contena, joining groups such as TravMedia or professional associations such as the Society of American Travel Writers, subscribing to curated lists of editor callouts such as Opportunities of the Week Newsletter x Study Hall, are other good ways to keep your ear to the ground about travel writing opportunities.

FAQ about getting started in travel writing

What does travel writing pay in 2025?

Few publications are upfront about the rates they pay for travel writing. That’s because they vary wildly depending on the publication, story type, and writer’s willingness to work for peanuts – or for nothing.

For example, despite publishing a finicky list of ‘dos and don’ts’ for writers, BootsnAll does not pay for submissions. Rather, it offers exposure (which might be acceptable if you’re trying to build a portfolio), and a single backlink (which comes in handy if you’re keen to promote your own blog).

At the other end of the spectrum, big budget publications like Conde Nast Traveler and Travel + Leisure used to pay up to $2.00 per word for the print publications, according to Who Pays Writers. (Note that those numbers were from 2017.)

However, some contributors to that freelance rate website have also reported rates of as little as $0.17 USD per word for those same publications.

In my experience, the majority seem to pay anywhere from $0.30 USD to $0.62 USD per word.

But when you factor in the time spent travelling, then subsequently writing the relevant stories, the difficulty associated with making a living through editorial work alone becomes apparent.

For that reason, many travel writers also take on various types of freelance writing for other niches, content writing for brands (BTW, what is “content marketing?”), tourism boards, or travel companies, or blogging for their own sites.

Writing on his own blog, Tim Leffel claims that publishing a story on your own travel blog is likely to yield far better financial returns over the longer term than publishing the same story with a mainstream media title.

Do you pitch the story first or do the travel and then pitch it?

This is a real chicken-and-egg scenario, with no satisfactory answer other than ‘it depends’.

Often, you’ll only uncover the most captivating angles once you’ve had time to explore a destination.

And when you’re just starting out, you generally won’t have the support of tourism boards and other travel industry players, so you’ll often need to travel at your own expense.

After spending time on the ground, you can then write about your travels, in the hope that an editor is sufficiently interested and engaged to buy your words.

However, more established travel writers tend to pitch an editor first, and then undertake the travel.

That’s because once you’ve secured a confirmed commission from a publication, you’re in a much stronger position to seek sponsorship for your trip from the relevant tourism board, or hotels, restaurants, and tour companies that will feature in your story.

Just be aware that there are some big name titles – including BBC Travel, The New York Times and The Washington Post – which won’t commission stories based on sponsored travel.

In practice, I usually pitch first, so I can set off with at least one confirmed commission, along with the sponsorship that makes it all possible.

On the road, I almost always stumble upon additional stories which can be placed subsequently.

Discover how to wring multiple stories from each trip.

How do I get invited on press trips?

Once you have a few published travel stories under your belt, you’ll likely start to receive press trip invitations – either from PR representatives or editors you’ve previously worked with.

Also known as group familiarization trips (or ‘famils’ or ‘fams’) these tend to be fast-paced, but rewarding.

To increase your chances of being on the invite list, it’s important to build (and maintain) a quality freelance portfolio.

Attending networking events such as TravMedia’s International Media Marketplace (IMM) is another way to build contacts and learn more about upcoming press trip opportunities.

About

BestFreelanceTips.com was created by award-nominated freelancer, Diana Kelly Levey. She’s applied two decades of experience as a freelancer and her learnings as a freelance coach and online freelance course instructor to launch a website that’s designed to address topics freelancers care about, written by freelancers.

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