Clients - Best Freelance Tips

Clients Freelance Jobs Industry December 17, 2024

How to Use Social Media to Find Freelance Clients Without Spending All Day Online

Social media is a goldmine for freelancers—but you don’t need to scroll endlessly to strike gold. With a strategic and authentic approach, you can create a steady pipeline of leads and opportunities without sacrificing hours of your day. Let’s explore how you can find freelance clients on social media using platforms like LinkedIn, Meta, and Bluesky to find freelance clients while keeping your screen time in check.

The Immense Value of Social Media for Freelancers

Social media isn’t just for cute pet videos; it’s where business happens, too. Your ideal clients are more likely to scout for talent online than ever before. You can showcase your expertise, build genuine connections, and gain visibility within your niche.

Here’s the kicker: You don’t have to be on every platform. (Whew!)The key to success is to focus on one or two that align with your goals and ideal client avatar. Here’s how freelancers can use social media to find freelance clients:

The Best Social Media Platforms to Find Freelance Clients

These are the top social media platforms for freelancers where clients hang out and freelance jobs are often posted:

LinkedIn is the professional network powerhouse, perfect for B2B and B2C freelancers who dabble as freelance writers, designers, and consultants. It’s not just a place to list your resume—it’s where you network, showcase your skills, and find direct client leads. With LinkedIn’s robust search filters, you can identify opportunities while posting content and establishing authority. (We’ve even got top freelance writer LinkedIn tips.)

Use keywords like “freelance graphic designer” in your headline and current job title to make yourself discoverable in LinkedIn’s search. Post updates about completed projects with links or share helpful tips to keep your profile active and updated.

Reach out directly to prospects with personalized LinkedIn messages that highlight how you can solve their problems. To stand out, your messages must be genuine.

Meta (Facebook, Instagram, Threads)

Meta, aka the parent company of Facebook, Threads, and Instagram, shines in its community-driven approach. Freelance Facebook groups are hubs for business owners actively seeking services. Joining and contributing to these groups lets you connect directly with potential clients and casually showcase your expertise. For example, if you’re a pet freelance writer, you might want to join Facebook groups of local pet and animal business owners.

Search for groups related to your niche (e.g., “Freelance Copywriters” or “Graphic Designers for Hire”) to meet like-minded freelancers. Participate in conversations and offer advice without being overly promotional or salesy. When the moment’s right, share your services and link to your portfolio to secure new work and clients. Stay consistent in your engagement, and follow up with prospective freelance clients on Instagram, Facebook, or Threads.

Bluesky

Bluesky is the newest rising star social media platform, with a format similar to X, also known as Twitter. Bluesky for freelancers allows you to connect with innovators and early adopters who joined since it launched in 2023. Its fresh approach and topic tags allow freelancers to join discussions and get noticed by forward-thinking clients in tech, design, and creative industries.

Find freelance clients on Bluesky by staying active in discussions relevant to your industry, specialty, or niche. Consistently comment and start meaningful conversations that position you as an expert to make the most of Bluesky for freelancers.

How to Use Social Media As a Freelancer?

Here’s how freelancers can find freelance jobs on social media and secure steady work with high-paying freelance clients

Choose Your Platforms Wisely

Your time is your most valuable asset, so pick platforms that deliver results. If you’re a B2B writer, designer, or consultant, it makes sense to learn how to find clients on LinkedIn. Use its robust search filters to find leads and share content highlighting your unique freelance skills (everyone has something to share!).

Meta, or Facebook, is ideal for its freelance-specific groups where business owners actively seek help. Participate meaningfully in these groups to connect with potential clients.

Instagram’s profile grid feature or “highlights” section is the perfect way to show portfolio visuals, how-to’s, and behind-the-scenes of your freelance work or business. Instagram has a more ‘casual’ feel, though consistent posting and engagement will go a long way. Build your Meta profiles to position yourself as an expert; stay active, and you’ll surely attract prospective clients!

For those in more technical or forward-thinking industries, Bluesky—a hub for innovators—is worth exploring. Engage with topic tags and connect with users shaping new trends. Other platforms like Discord, TikTok, and YouTube are excellent for niche communities or video content. If you’re interested in exploring those options, remember, don’t spread yourself too thin. Start small and expand as you see results.

Optimize Every Social Media Freelance Profile to Attract Clients

Your profile is your digital storefront, so make it count! Use job-specific keywords in your bio, headline, job experiences, and about sections to make yourself searchable. Add clear calls to action, such as “DM me for project inquiries,” or include links to your portfolio.

A clear, friendly profile picture and visually appealing banner can further boost credibility. Consider using client testimonials to showcase your expertise subtly.

For example, a headline like “Helping small businesses grow with strategic content | Freelance Writer” will show clients exactly what you can do. Bios can emphasize specialties like “Copywriter specializing in ad copy that converts” and lets you position yourself as an innovator in your field. Adding niche keywords, such as “health writer” or “SaaS UX Writer,” can also help. Think of your profile as the first impression that hooks potential clients.

Harness the Power of Hashtags and Search Features

Do you know hashtags and search tools can uncover social media freelance opportunities with minimal effort? On LinkedIn, use job search filters and hashtags like #CopywritingJobs or #FreelanceDesigner to find relevant leads. Turn on LinkedIn job alerts to stay updated on new opportunities and get a notification in your email inbox when a relevant gig is posted.

Meta’s Groups search function can help you identify posts from clients seeking freelance help. With its topic tags, Bluesky allows you to connect with discussions and job postings in emerging fields. Strategic use of these tools ensures your content and profile are discoverable to the right audience.

Freelancers Should Engage to Build Community and Client Relationships

Lurking won’t land you clients, but authentic engagement will. Comment thoughtfully on industry posts to share insights, advice, or questions that add value. Regularly share content showcasing your skills, such as project case studies or tips, positioning yourself as an expert.

For example, post a LinkedIn article about “How to Write Engaging Facebook Ad Copy” or share a video that would appeal to potential clients. Sure, it might seem like you’re “giving away your secrets” on the social platform but most likely, a small business owner will see you know what you’re talking about and hire you to help them with their ads.. In Meta groups, offer actionable advice when someone asks for help in your area of expertise. Your visibility and credibility grow with every genuine interaction!

Is Video and Community Content the Secret Sauce?

Video content and community engagement can fast-track your success. Platforms like TikTok and YouTube allow you to showcase your expertise through tutorials, case studies, or quick tips. The creator of one of our favorite podcasts for freelancers, Latasha James’ ‘Freelance Friday‘ YouTube channel demonstrates how educational content can attract clients by building trust before they even reach out. Discord is another option: participating in freelance-focused servers or creating your niche community fosters connections. You don’t need professional equipment to get started—authentic, smartphone-recorded content is enough to stand out.

Using Social Media to Find Freelance Clients Fast

You don’t need to live online to find freelance clients. A focused, strategic approach can take you further than endless scrolling ever will. Choose one platform (maybe two!), optimize your profile(s), engage with intention, and track your results.

Your challenge: Pick one tip from this post and try it out this week. It could be revamping your LinkedIn profile, joining a new Meta group, or experimenting with Bluesky tags. Take action and see where it leads. Remember, small efforts on social media can yield big returns—and your next big client might just be a click away!

Ready to launch your website in a weekend? follow these steps

Clients Mindset/Motivation Money December 12, 2024

The 4 Biggest Freelance Challenges

Have you ever considered a career as a freelancer?

If you’re anything like me, writing for clients from around the world while wearing your favorite yoga pants for 10 hours a week sounds like a dream. Freelancing has been an interesting and exciting ride, but it’s not without its freelance challenges.

When I started my freelancing journey, I thought I’d be in a position to quit my 9 to 5 and retire as a self-made millionaire within six months to a year.

It’s been six years and I’m not quite a millionaire yet, but deciding to become a freelance writer is one of the best decisions of my life. I’ve learned to navigate the pros and cons of freelancing in order to build a successful freelance business.

Read this guide to learn about potential freelancer problems you might face in this industry and how you can avoid common freelancer struggles.

What are the Biggest Freelance Challenges Freelancers Face?

Some of the biggest freelancing problems you’ll face are not having enough clients and experiencing freelance money challenges. Or, you might have too many clients and not enough time to manage them. That’s why the phrase “feast or famine” is often thrown around freelance communities.

As a freelancer, you’ll constantly juggle life between a rock and hard place, that is until you learn the number one golden rule to keep your pipeline and bank account flowing constantly.

How do I find freelance clients?

This is one of the most common challenges as you explore how to become a freelance writer. Finding freelance clients will be one of your biggest freelancer struggles. For many freelancers, talking to potential clients about your services can send them into total panic. (Freelance imposter syndrome, anyone?)

You don’t want to come off as a salesperson or aggressively annoying to clients. Approaching clients in this way only turns them off and gives them a reason to ignore your services.

The best way to find freelance clients is by approaching clients with a common interest or goal. Having a common interest or goal is a good icebreaker to let your guard down and make a genuine connection. By bonding over a common outcome, you will feel more confident in sharing more about what you do and how you help your clients. This can help you minimize on of the biggest freelance challenges of finding clients.

Another good way to find clients is by volunteering your services within your network. If you have a network of college friends or colleagues, get the word out about your services. Offer to write a sample website, run a email marketing campaign, or rewrite a resume for a friend on a sliding scale.

Your friends/family can be your first clients and testimonials. The more people know what you do and how amazing you are the more likely they are to refer your services and offer to pay you for your skills.

Here’s pro tips on how to start freelancing for free.

How do freelancers come up with freelance rates?

When it comes to charging by the hour or per project—or getting to the bottom of ‘what’s a freelance writer salary?’— plenty of freelancers struggle with determining how much to charge clients. It’s a common freelance challenge among many of us! Charging too much may make you feel as though clients can’t afford your rates. If you throw out a low quote for a freelance project, clients will think you are cheap and going to turn in low-quality work.

What’s the best solution to this freelance challenge of how to set freelance writer rates?

The best way to understand your freelance rates is by evaluating the time, skills, deadline, topic, and research required to complete the project. As a freelancer, your time and skills are valuable assets.

In my experience, if you charge too low for a project that takes up most of your time, you will be anxious to get it done. However, if you select a project that amplifies your skills and compensates you for your time, you will pleased with your work and commitment.

Charging by the hour or per project is at your own discretion as you grow as a freelancer. To help you determine the best options for you, here are five key questions to ask yourself before accepting a project:

Does this project cover my monthly expenses?
What is my bandwidth to take on this project?
Will this project require more time and energy than I have available?
Is this a project that fits with my skillset?
Does this project provide me with creative freedom and control?

How should freelancers handle bad freelance clients?

Not every client will be your best freelance client. (You might even find yourself in the middle of a freelancer scam!)

In fact, a common “con of freelancing” is dealing with “red flag clients” or those who exhibit “freelance client red flags.” There will be some clients who are a dream to work with from the initial phone consultation, project conception, invoicing, and finalizing the project details.

Other clients will simply drive you up a wall over every detail of the project, have bad communication skills, last-minute changes, and late payments. (Been there!)

While working with “red-flag freelance clients” is a common freelancer struggle, the good news is that you don’t have to work with them again. As a freelancer, you have the authority to choose who you will or will not work with at your discretion. Be selective and work with people you like who respect you.

The best thing about being a freelancer is being in control of your income and knowing that one rejection leads to the next client’s yes. Work with clients and projects that not only fit your skills and creative genius, but also respect your time and commitment to getting the job done right. That way, you can eliminate stressful freelancer problems or nip them in the bud before they steamroll your life.

Overcoming imposter syndrome

As you begin to grow in your career, you will face many freelance obstacles—imposter syndrome is one of them. Feeling like an imposter is not that uncommon in the freelance community.

We often feel like imposters because we have high expectations for ourselves. We compare ourselves to our peers and begin to feel like we aren’t doing enough. While your feelings may present as valid in the moment. It’s important to understand that every freelancer’s journey is uniquely different, even yours. The important thing to remember is that you are your own person and your freelance journey is yours to create.

Be mindful of negative thoughts and emotions. Learn to reward your small accomplishments frequently. Before you know it your imposter syndrome will be in your rearview mirror.

Don’t Let Freelance Challenges Sway You

Becoming a freelancer is a great career path for people of all ages and backgrounds. You can become a freelancer if you’re a retired teacher, college student, stay-at-home mom, or an entrepreneur looking to explore new opportunities.

Freelancing is a great opportunity to supplement your income or start a new career. While there may be some freelance challenges along the way, plenty of freelancers have found great success by connecting with peers and learning from their mistakes.

Whether you become a freelancer to get your feet wet or explore a new career option, freelancing can be a great opportunity to learn something new and earn money as a side hustle.

Remember, your path is unique, and celebrating small victories can help silence the doubts. By tackling these challenges head-on, you can thrive in the world of freelancing and pave the way for a fulfilling career on your terms.

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Frequently Asked Questions about Freelancer Problems

What are some pros and cons of freelancing?

Here are some of the pros and cons of freelance:

Pros:

Unlimited income opportunities
Variety of clients
Networking opportunities
Business ownership
Freelancer Community
Flexible scheduling
Remote work

Cons:

Competitive Market
Quarterly taxes
Steady clients
Late payments

How to Find Your First Freelance Client?

The best way to land your first freelance client or secure your first freelance writing job is by working for a reduced price. You could also create samples for your website that show the type of work you can produce. When you’re first starting out without a strong reputation, landing your first client can a freelance challenge.

By offering your freelance writing service at a more “ affordable” rate it could lead to a long-term client. One long-term client and a few referrals from them could turn into more revenue for you. Consider the bigger and long-term goals when you’re landing your first freelance client. If you’re thinking about ghostwriting in 2025 this guide can help.

This list of 50 freelance job websites is a great place to start

Is Freelance Writing a Good Career For You?

Freelancing is a great way to learn a lot about yourself and work independently. Freelancing provides the opportunity for you to learn about different industries, cultures, and markets from around the world. The best part is that you get to offer your services and freelance skills from the comfort of your own home—or on the road.

There is a learning curve with freelancing. That’s why it’s wise to make sure you have a steady income to support your livelihood until you have a consistent stream of clients. Don’t let the threat of freelancer problems sway you. Freelancing is worth trying to see if it’s a good fit for you.

Clients Freelance Jobs Industry Writing Advice December 1, 2024

What are five high-paying freelance skills?

I ran into my old journalism lecturer at a social function recently. When I mentioned I was freelance writing, he asked, “Is that a polite way of saying you’re between jobs?’” If so, I responded, it means I’ve been ‘between jobs’ for more than 20 years now as I’ve added to my freelance skills.

I earn a living freelancing and freelance writing isn’t even one of the highest-paying freelance skills of 2024. (BTW, here are the highest-paying freelance writing writing skills to know in 2024.)

Freelancing—in a whole range of fields beyond writing—is no longer just an alternative career path.

Thanks to technological advancements, changing work preferences, and the global shift toward remote work post-pandemic, freelancing is now a legitimate mainstream option offering significant earning potential, flexibility, and opportunity.

In 2020, the cross-border money transfer service Payoneer surveyed 7,000 freelancers from more than 150 countries and found that the worldwide average rate charged by freelancers was $21, higher than the $19 average rate from two years earlier.

Those don’t sound like the sort of dollars that would entice anyone to quit their day job.

But such a figure vastly under-represents the pay packets earned by people who are working at the upper echelons of the pay scale. In order to reach that status, you need to adopt some high-paying skills for freelancers.

Whether you’re a seasoned freelancer, or a beginner freelancer new to the freelance market, focussing on in-demand skills such as mobile app development, AI development, customer relationship management (CRM), website development, or social media content creation, can open doors to top-paying projects.

Platforms like Upwork, Fiverr, and Toptal also provide the infrastructure to connect with clients and manage freelance work efficiently, paving the path toward success in the freelance economy as you add on the skills of a freelancer clients want. (Here’s how to snag a download of 50 freelance sites that list freelance jobs.)

There are diverse opportunities available for professionals navigating the evolving landscape of work, says Matti Yahav, Chief Marketing Officer at Fiverr.

“By aligning (with) these burgeoning industries and cultivating in-demand skills, aspiring individuals can unlock pathways to financial success and professional fulfillment,” Yahav says.

The 5 highest-paying freelance skills for 2025

When you’re ready to carve out your career at the more lucrative end of the freelance market, it’s well worth boning up on the following skills as well as the highest-paying freelance writing skills.

Best freelancing skills: Mobile app development

Mobile app development is one of the skills of a freelancer that involves creating software applications that run on mobile devices such as smartphones and tablets. They’re typically developed for platforms like iOS (Apple) and Android (Google). Mobile app development is one of the high-demand freelance skills. Mobile app developers need a strong grounding in programming languages and development tools and frameworks. Though many gain this knowledge through a computer science degree, self-taught developers can also succeed.

The Business of Apps says about 27 million developers were building for mobile in 2022, pointing out that software for mobile “permeates every business vertical on the planet”. That means the desktop or mobile app software developer profession has seen its popularity skyrocketing—which is why you might want to add it to your list of freelancing skills. While the Business of Apps notes that independent mobile app developers earn about $1500 a month on average, there are ‘Pro’ developers on Fiverr charging more than $6000 per project. Highly experienced developers and those in major tech hubs can potentially earn more.

Best freelancing skills: AI Development

If Netflix, Amazon, or Spotify has ever suggested the perfect movie, book, or song, you’ve seen the work of an AI developer in motion. Developing recommendation algorithms that analyze user preferences and behavior to highlight related content, products,or services, is just one task attributed to the burgeoning field of AI development.

More broadly, The Code Institute says AI developers “design, develop, and deploy AI-powered solutions.” They create algorithms and systems that allow machines to perform tasks that would otherwise require human input and intelligence as a freelancer skill. AI developers work on machine learning models, neural networks, natural language processing (NLP), data analysis, and computer vision. Their skills are useful in a wide range of fields, including healthcare (medical imaging and diagnostics) and finance (fraud detection and credit scoring).

You’ll need a sound background in mathematics, along with proficiency in programming languages to secure a gig as an AI developer, but the financial rewards are among the highest in the tech industry. The Bureau of Labor Statistics says the median salary in 2023 was $145,080 per year. Not too shabby!

The surge in demand for AI services underscores the growing importance of technology-driven solutions across sectors, says Yahav. “With searches for ‘AI influencer’ skyrocketing by 63.05% and inquiries for ‘AI SaaS’ experiencing a staggering 14.61% increase, it’s evident that businesses are keen to harness the power of AI to drive innovation and growth,” he says.

Zendesk says that more than nine in ten companies now use customer relationship management (CRM) software, making this another high-demand area to pursue for a freelancing skill. CRM developers are professionals with programming and coding expertise who gather customer information for companies to help them track, store and organize customer data, according to Career Karma. CRM tools also assist companies in streamlining the sales process, finding new leads, boosting profitability, and strengthening brand loyalty.

Best freelancing skills: CRM Management

As the eCommerce sector continues its robust expansion, Shopify is emerging as a favored platform for small businesses, Yahav says. “Freelancers proficient in Shopify design and marketing are well-positioned to capitalize on this trend, with earning potential reaching up to $3,000 per project,” he says. A combination of programming, social skills, and problem-solving freelancer skills are required to earn the big bucks. Discover CRM software that’s on our list of best apps for writers.

Best freelancing skills: Website development

There are a staggering 1.11 billion websites in the world, with three new websites built every second, according to Forbes Advisor. Website developers are the people charged with the responsibility of creating and maintaining these sites, and ensuring they attract attention amid the noise. Website developers might focus on the front-end (user-facing) side of the equation, while back-end developers make websites functional and secure, ComputerScience.org notes. Full-stack developers handle the entire web development process. These aren’t necessarily easy skills to develop but they are worthy best freelancing skills to learn for staying power in this field.

The numbers give some sense of the possibilities for professionals in this field. The US Bureau of Labor Statistics says that overall employment of web developers and digital designers is set to grow 16 percent from 2022 to 2032, which is much faster than the average for all occupations. The median pay is $92,750 per year, though Pro web designers on Fiverr are charging around the $15,000 market for a single premium project. (BTW, how much can you make on fiverr per month?)

As with the other inclusions on this list, it’s important to master different programming languages and tools, such as HTML, CSS, JavaScript, Python and Ruby. Some develop these high-paying skills for freelancers via college and university education classes while others pick them up through online courses and coding bootcamps.

Here are some freelance skills business owner Diana Kelly Levey learned with a freelance side hustle.

Best freelancing skills: Social media content creation

The creator economy is massive. Linktree’s 2022 Creator Report revealed that there are around 200 million social media content creators, defined as “individuals who use their influence, creativity, or skills to aggregate and monetize their audience.” While most only start earning at the six-and-a-half-month’s mark, 1 in 10 influencers earn more than $100,000 per year, while the top three percent are generating more than half a million a year. This seems to settle the argument over whether content creation is a “real job.” (Time for your parents to stop rolling their eyes at it!)

While many universities offer courses (variously titled content and social media marketing, content creation, digital media, and the like), it’s also possible to learn ‘on the job,’ with lots of resources publicly available. According to Fiverr, searches for ‘social media content creator’ are up 58%, suggesting that this is an important area to watch.

“Businesses are actively seeking skilled freelancers to bolster their social media presence,” Yahav says. “Roles such as SEO backlinks, Google Ads campaigns, and social media content creation are in high demand, offering earning ranges of up to $2,000 per project.”

Whether you’re a seasoned long-term freelance pro or a newbie, focusing on in-demand skills such as mobile app development, AI development, CRM management, website development, and social media content creation can help carve out your corner in a bustling marketplace. Companies are willing to pay and that’s why these are some of the highest-paying freelance skills you should know in order to make good money as a freelancer.

Frequently asked questions about the highest-paying freelance skills

Here are common freelance skills questions asked and answered about high-demand freelance skills:

How do I get my first freelance job in these high-paying fields?

Getting your first freelance gig might be the hardest part of the process. Gaining qualifications is helpful but, in some of these areas, optional. When you feel you’re good to go, focus on building a freelance portfolio which will showcase your skills with sample projects, open-source contributions, or case studies that showcase your know-how.

While you might not rely completely on platforms like Upwork, Fiverr, and Toptal, creating profiles with these sites might serve to ‘turn on the tap’ and thus ensure a steady flow of clients. (I s Fiverr worth it?) Network and seek referrals by joining professional communities, attending industry events, and connecting with peers and potential clients on LinkedIn. Word-of-mouth referrals can also be a great way to land your first gig.

What are some of the freelance challenges faced in these high-paying fields?

The best freelancing skills are important to have in your freelance toolkit. But, high-earning freelancers still face a range of obstacles. Here are a few freelance challenges:

Staying current with technology is crucial, making continuous learning through online courses, webinars and subscriptions to industry publications essential.
Managing client expectations requires clear and frequent communication in the form of regular updates (and usually a bit of problem-solving). Ensuring you have a thorough understanding of requirements before starting a project is also important. These are the top questions to ask freelance clients.
Balancing multiple projects can test the best of us, making effective time management and organizational skills essential. Many successful freelancers use project management tools like Trello or Asana to keep track of deadlines and deliverables.

How can I ensure my freelance rates are competitive yet fair for these high-paying freelance skills?

Setting competitive yet fair rates involves knowing your worth, while keeping one eye on the market. Use platforms like Upwork, Fiverr, and Glassdoor, or check online forums, to research the going rates. Consider your experience and skill level by factoring in your expertise, years of experience, and the complexity of the projects you handle. Soon you’ll be earning $100 an hour—or more—freelancing.

You’re a specialist with advanced skills? You can – and should – charge higher rates. Also, just as hotels and airlines do, adjust your rates based on demand. If you find yourself consistently booked out, or receiving more referrals than you can handle, it might be time to raise your rates as a demand management strategy.

Finally, don’t forget to account for overheads and expenses in these skills for freelancer rates. Overlooking these costs of freelancing can put a real crimp in your take-home pay.

Learn the skills you need to get paid to write with this online course

Clients Industry November 22, 2024

The Best Writer Websites for Inspiration

At the risk of sounding like a dinosaur, I still remember the days before the World Wide Web existed.

Back then, demonstrating your writing credentials to a new editor involved sending freelance article pitches and physical clips (samples) of past work by snail mail—and enclosing a stamped, self-addressed envelope for their return.

Fortunately, things are much easier in today’s digital age for launching best writer websites.

Rather than rely on the vagaries of the postal service, your writer’s website can serve as your business card, portfolio, and storefront all in one.

What should you look for as you scour the best writer websites to inspire you? A good freelance writer portfolio and website allows you to showcase your best work, communicate what you can do to help freelance clients with their needs and attract new work opportunities through referrals and client testimonials.

What should a freelance writer’s website include?

Freelance writers’ websites are as variable as their owners, but there are a few key elements that should always be included as you’ll see in the following freelance writers website examples:

A home page

The best writer websites keep it friendly and welcoming, yet professional, and brief. Your website home page isn’t always the spot where searchers first land, but it needs to do the heavy lifting in terms of who are you and what you offer. Home pages can also highlight a handful of professional accomplishments. A the very minimum it should say who you are (your name, not just your business name), what you offer, and a sprinkling of your experience.

About page

A compelling ‘About’ page or a freelance writer ‘About Me’ page can set you apart from the competition. Here’s the spot to share your story, highlight relevant career history, and mention of what makes you unique. Including a ‘fun fact’ or two about yourself can reveal something of your personality, piquing a potential client’s interest. Just don’t overdo it, suggests copywriter and content strategist Tom Valcanis of I Sell Words. “(Some writers) infuse too much of their own personality into their own website, like it’s a personal blog,” he explains. “Having a little is fine, but the website should be customer-focused.”

Services page

Spell out what you do and for whom. Whether it’s freelance journalism, content writing, content marketing, ghostwriting, blogging, or proofreading, clients need to know that you can handle the type of freelance job they have in mind. Be specific about what you bring to projects, and what clients might expect from working with you.

A common mistake among writers is not providing enough information about their services and their process says copywriter Caitlin Wright, of TheWrightWords by Caitlin Wright. “I try to imagine people who come to me don’t really understand what a copywriter can do so I try to educate them on my website,” she says.

A portfolio page

Why do you need a freelance writer portfolio? It’s one of the core components if not the keystone to a freelance writers website that gets clients. A portfolio lets readers ‘try before they buy.’ It should feature a curated collection of your very best work. Daniel Gorlovetsky, founder and CEO of Israel’s TLVTech says a portfolio page is “super important” for writers. “It’s your personal showcase where you can show off your best work and let potential clients see what you’re all about,” he says. “Think of it like a fun resume that really highlights your writing style and skills.”

For more tips on how to craft a killer portfolio, read How to make your freelance writing portfolio stand out.

Contact details

Is there anything more frustrating than trying to find a contact email address or form on a website and jumping through hoops to get to it? Make it easy for potential clients to reach you, by including a contact form, email address, and social media links.

Failing to include contact details is a common mistake, especially for new writers, says freelance writer and editor Chuck Sambuchino. When writing a ‘Breaking In’ column for Writer’s Digest, he frequently had to switch to Plan B when the writer he wanted to feature couldn’t be reached. And it’s not enough to include just the publicist’s details. “You should include your own information — just in case it’s an urgent matter,” he writes.

What design elements should I consider when building my website?

A well-designed website should be fast, easy to navigate, and optimized for SEO, Gorlovetsky says. These freelance writers website examples have strong design elements you should think about.

Keep the design simple

“Using a simple CMS like WordPress or Ghost makes it easy to update content, and integrating a custom theme ensures it stays lightweight and on-brand,” he says. We’re also fans of Squarespace, Wix, to name other options.

Performance matters—things like fast load times, responsive design, and caching help boost traffic and improve SEO rankings, Gorlovetsky says.

“Mobile responsiveness is crucial since most visitors will come from their phones.”

Stick to brand colors, fonts, and logos

It should also look fresh and professional, says Wright, who created her website in 2018 and recently gave it a makeover.

“Part of this rebrand included a new logo and a color palette refresh,” she says. “So that was the catalyst for updating my website but once I got into it, I realized there were lots of things I needed to change.” Here’s how to create a personal freelance brand.

Over the years, Wright has refined her service offering, built her SEO skills, and worked to learn more about her audience.

The result? She now gets most of her work through her website thanks to SEO and an engaging tone. That’s why it’s one of our favorites on this list of freelance writers website examples.

Writers who don’t use photos of themselves on their site are missing an opportunity to connect on a one-on-one level with their audience, she suggests.

“I think it’s really important to show your face,” Wright says.

Say what you’ll do for your clients

Ghostwriter Stacy Ennis agrees that focusing on potential clients is key.

“Writing a book is a vulnerable endeavor, and I do my best to meet potential clients where they are and build trust through the content on the site, including through success stories and testimonials,” she explains.

“I also try to make it clear and easy for them to find the information they want and need, as well as provide value via my blog and podcast.”

These are some of the best writer websites to browse

Do some research and explore these freelance writers website examples before you refresh you freelance writer website so you have great visual elements and takeaways in mind to incorporate.

Writer’s name: Caitlin Wright

Best Writer Website: TheWrightWords by Caitlin Wright

Type of writer: Copywriter

What we like about this website: Wright’s recently-refreshed website is clean and fresh, with a casual headshot that immediately allows potential clients to put a face to the name. She’s ultra-clear about her niche (“I’m an award-winning website copywriter for communities and organizations that care for others”) and provides links to her different services (SEO copywriting, content marketing, small business copywriting, and freelance journalism) from the home page.

Writer’s name: Tom Valcanis

Best Writer Website: I Sell Words

Type of writer: Copywriter and content strategist

What we like about this website: Valcanis explains that his website was deliberately designed to showcase his skills in persuading through language. “I wanted something plain and simple, much like my brand name.” He uses minimal images and has intentionally used design elements to mimic the feel of reading on a pad of paper. “Yes, a picture tells a thousand words, but I’m here to write the thousand words!” he says.

Writer’s name: Ann Handley

Best Writer Website: Ann Handley

Type of writer: Content marketing writer

What we like about this website: Ann Handley’s website is infused with her high-energy personality but not in an overpowering way. It’s well-structured, easy to navigate, and showcases Handley’s marketing expertise by providing a video of her speaking at a major event. It also displays her other offerings, such as books and blog. The link to subscribe to her ‘Total Annarchy’ (pun intended) newsletter reveals a quirky sense of humor, and so prompts sign-ups.

Get pro tips on how to find more freelance content marketing clients.

Writer’s name: Michaela Trimble

Top Writer Website: Michaela Trimble

Type of writer: Travel and lifestyle journalist

What we like about this freelance writer website: From the whimsical artwork located ‘above the fold’ which orients the viewer to the stellar portfolio of clips from Vogue, Condé Nast Traveler, The Wall Street Journal, Travel + Leisure, and more, Trimble’s site is exquisitely stylish. A clear header menu provides quick links to ways in which visitors can work with Trimble – from coaching and consulting to joining writing and creative retreats.

Writer’s name: Jon Krakauer

Website: Jon Krakauer

Type of writer: Journalist and author

What we like about this website: As an accomplished mountaineer, author of several bestselling nonfiction books, including Into the Wild and Into Thin Air, and freelance contributor to high-profile titles including The New Yorker and the Wall Street Journal, Krakauer can afford to break the rules. (For example, he only lists his publicist’s contact details.) But as a bold, no-nonsense showcase of his interests and expertise, Krakauer’s website ticks all the boxes – and reflects his personality.

Writer’s name: Stacy Ennis

Best Ghostwriter Website: Stacy Ennis

Type of writer: Ghostwriter

What we like about this website: Stacy Ennis appeals to her ideal clients, by telling them what they want to hear (“Your story matters”) and how her services can help them scale their impact. It’s crisp, uncomplicated, and provides a quiz and resources for those who want to dip their toe in before taking the plunge. “A site doesn’t have to wow, but it should be clear, functional, and up to date,” she explains. “I also believe strongly that every writer should have a blog or some form of content. Not only does a blog highlight a writer’s skill and talent, but it builds trust with potential clients.”

Writer’s name: Paul Maplesden

Top Freelance Writer Website: Paul Maplesden

Type of writer: B2B content marketing writer

What we like about this website: Google ‘freelance content writer’ and Paul Maplesden pops up on the first page, demonstrating that he knows what he’s doing when he promises to write “SEO-optimised content” and to “get your business noticed”. His website isn’t exactly flash – there’s lots of text, minimal use of photography, and only the occasional accent color. But this only serves to prove the power of simplicity. You quickly get the sense that Maplesden isn’t one for bells and whistles. He knows what he’s doing and offers clients a brisk, no-nonsense service. Unusually, he even posts his rates for “short” to “epic” length text, in the interests of transparency.

Writer’s name: Kate Hogg

Top Writer Website: Kate Hogg

Type of writer: Scientific writer and editor

What we like about this website: Hogg is another writer who breaks the rules, with a simple one-page website built using Carrd. Its minimalist structure offers nothing in the way of frills, fluff, or clickable links. It just describes its owner as a “marine conservation consultant, editor and proofreader” and demonstrates Hogg’s on-the-ground experience through photographs rather than text. Her website will appeal only to clients who want her very specific expertise as it relates to technical reports and scientific manuscripts – and that’s just the way she likes it.

Writer’s name: Caroline Gibson

Best Writer Website: Caroline Gibson

Type of writer: copywriter and content writer

What we like about this website: Visitors to Caroline Gibson’s website don’t ever get to find out what she looks like. There are no photos whatsoever. However, they will be sold on her ability to write compelling content from the very second sentence on the home page which, you sense, is uttered with a cheeky wink (“Like the chocolate flake in a 99 ice-cream, I add more.”) The UK-based Gibson’s impressive roll call of clients features in a grid on her “Showcase” page and there’s a handy list of FAQs to guide newbies through the hiring process.

Writer’s name: Rupi Kaur

Best Writer’s Website: Rupi Kaur

Type of writer: poet

What we like about this website: Writing poetry had never seemed like the most lucrative career path – and then Rupi Kaur came along. Her visually bewitching website includes photographs of Kaur holding her books, as well as links to her shop selling prints, clothing, writing prompts, and even tattoos. Like Krakauer, Kaur is famous enough to leave out her personal contact details – only including those of her booking agent and publicist. More broadly, though, her website offers a masterclass on what is possible, from an artistic and monetization point of view, for writers with imagination and a desire to stand out from the crowd.

(Bonus)

Writer’s name: Diana Kelly Levey

Top Writer’s Website: Diana Kelly

Type of writer: Freelance journalist, content marketing writer, copywriter

What we like about the website: Diana launched her website initially as a portfolio hub and a way for clients to contact her, but then started sharing her freelance writing tips on her blog. (If you’re looking for a robust hub of blog posts that address freelance topics, you’ll probably find answers on this website.) She also features links to where she’s been quoted as a freelance expert in media on her About page and client testimonials on her Clients page. Borrow these ideas for your best freelance writers website.

(Levey owns and runs this website, Best Freelance Tips.)

Be sure to check out my website, Denise Cullen, for writer portfolio inspiration as well.

FAQs about best writer websites

Do I really need a writer website?

If you’re writing just for yourself, then no, you don’t need a writer website. But if you’re planning to write professionally, then a website is non-negotiable. A website serves as your primary online portfolio, building credibility and attracting clients.

Even if clients reach out to you via social media or freelance marketplaces, having a website is still crucial. That’s because it’s the one corner of the Internet over which you have complete control. Having this dedicated space allows you to oversee every aspect of your personal brand, and it’s impervious to changing social media algorithms.

What are the main website builders for writers?

WordPress powers almost half (43.6%) of all websites, and forms the building blocks for a staggering 493 million websites, the latest data from W3Techs suggests. It requires some technical know-how, particularly during setup, but it provides endless customization options, with thousands of themes (templates) along with free and paid plugins to enhance functionality.

Squarespace offers a visually appealing aesthetic, with solid built-in e-commerce and blogging features. But it’s not always thought to be as flexible as WordPress when it comes to customization—and has a higher price point.

Wix is good for beginners, with user-friendly drag-and-drop features. But tweaking the look and feel of your site can prove tricky.

Other website builders include Weebly, Webflow, and even Shopify (if you’re keen to monetize through selling products.)

What are the biggest website mistakes (according to writers and developers)?

Caitlin Wright reckons that trying to appeal to everyone is a common error some make when setting out to create their best writers website. Instead, niching down allows writers to attract more of their target audience who are specifically seeking the unique value that they can offer.

Stacy Ennis is constantly surprised at the number of dead pages out there —template pages that were never customized. Broken links are another big no-no. How do you fix these? Google Search Console flags broken links and errors that Google’s crawlers discover – and this is automatically updated every time Google crawls your site. Broken link plugins are also available.

Daniel Gorlovetsky describes mobile responsiveness as “crucial” so failing to consider how your website looks beyond your big screen view can be a real trap. As of September 2024, almost two-thirds (63.38%) of all website traffic comes from people using mobile devices.

Learn how to get your freelance writer website live in a weekend

Clients Mindset/Motivation November 19, 2024

8 Secrets of Freelancers Who Never Stress about Money

If you’ve ever wondered where your freelance money is disappearing to and feel like you should be wealthier than you are, you’re not alone. Maybe your freelance business is booming, but the accounting and admin side of things makes you want to crawl under your desk. Been there, done that. Not fun.

The good news? There are ways to feel way more confident about your freelance finances, and I’m here to share some tried-and-true secrets from financially stress-free freelancers.

Money Secrets from Freelancers Who Never Stress about Finances

Here’s what these financially confident freelancers and freelance writers who are smart with money do differently—and how you can join them on the stress-free side of freelancing.

1. They Invest in Learning New Skills

The most successful freelancers know they must keep their skills sharp to stay competitive. But here’s the thing: They’re smart about what they invest in. Instead of hoarding every penny or, on the flip side, blowing hundreds or thousands on every trendy course (ahem, been there), they invest in tools and training that provide a real return.

Think critically about where you’re spending your “business expenses.” Make sure they’ll help you get a leg up on the competition and be of use to your clients. Like an SEO course that will land you higher-paying freelance jobs or that project management software that cut your admin time in half.

(This is why I keep my own freelance online courses short and actionable. I want my students to finish, apply the skills, and start seeing results quickly.)

Smart Freelance Money Tip: Take a hard look at your recent “business expenses.” Are they helping you earn more, save time, or stand out in your niche? If not, it might be time to refocus and cancel subscriptions or services that aren’t serving you.

2. They Hire an Accountant Who Understands Independent Workers

Your accountant should be more than a tax pro—they should be your financial sidekick. Navigating freelance tax deductions and quarterly payments is a minefield, and if you’re going at it alone, you’re probably leaving money on the table (and gaining a whole lot of stress).

A freelancer who is good with money works with a tax professional who understands the nuances of freelance life. From knowing what can be written off (that new laptop you bought for work? or your Canva subscription?) to making sure you’re paying the right amount of quarterly taxes, a knowledgeable accountant can save you major headaches—and money

Smart Freelance Money Tip: Yes, you’ll pay for a good accountant, but remember: That money is a write-off, too. And the peace of mind? Priceless.

3. They Keep Their Business and Personal Finances Separate

Mixing business and personal finances is a rookie freelancer mistake that leads to chaos and, possibly, IRS red flags. No bueno. The best freelancers treat their business like a business and have separate bank accounts for business income and expenses.

This not only makes tax time so much easier but also helps you see how your business is really performing. Is it profitable, or are you just skating by? A dedicated business account will show you the truth.

Smart Freelance Money Tip: Even if it feels like a small hassle, do yourself a favor and set up a business bank account. And don’t forget to use your business debit or credit card for any expenses related to your freelance work.

4. They Pay Themselves a Consistent Salary

Here’s a biggie: Successful freelancers treat themselves like employees of their own businesses. Even if you’re earning six figures, it doesn’t mean you should dip into your freelance income whenever you feel like it. Paying yourself a consistent salary brings stability to your personal finances and helps reduce financial anxiety.

For example, I run my business, DKL Content Services Inc., as an S Corp and pay me a salary. It keeps things predictable and organized, even when client work is ebbing and flowing.

Smart Freelance Money Tip: Determine a reasonable salary you can pay yourself each month, and leave the rest in your business account for taxes, investments, and expenses.

Get 1oo+ Freelance writing tips to kick-start your career or side hustle

5. They Factor Taxes into Their Rates

Taxes can be a major stressor, but the best freelancers factor tax prices and rates into every financial decision. When you quote rates for projects—like how much to charge for a 500-word article—consider the 25-30% you’ll need to set aside for taxes. In the U.S., freelancers have to pay quarterly taxes, plus self-employment tax (around 15%), so don’t let that catch you off guard. Make sure you know the top tax tips for freelancers.

Smart Freelance Money Tip: Before accepting low-paying gigs, do the math. Subtract 30% for taxes and calculate your hourly rate. If the number makes you cringe, it’s time to re-evaluate your pricing or say “no thanks” to that client.

6. They Build—and Maintain—an Emergency Fund

Freelance life is unpredictable. One month you’re overwhelmed with projects, and the next? Crickets. There’s a reason the phrase “feast or famine cycle” is often quipped in freelance circles and message boards. To keep money stress at bay, financially secure freelancers have an emergency fund that covers three to six months of expenses. (I sleep best at night with six months of savings in the bank.) This buffer keeps freelancers who are smart with money from onboarding freelance clients with red flags out of desperation or panicking when payments are late.

Smart Freelance Money Tip: If you don’t have an emergency fund yet, start small. Aim to save one month’s worth of expenses, then work your way up. Even a small cushion can bring you some peace of mind for when those lean times eventually come.

7. They Are Proactive About Their Cash Flow

Financially-savvy freelancers who are good with money know the importance of maintaining a steady cash flow. It’s a business 101 management tip but sometimes it’s something not explained in freelancing.

Having a significant cash flow means saving for taxes, have an emergency fund in place, stockpile money for the slow seasons, and they have money set aside for learning and development. Smart money freelancers keep track of payment due dates (through simple methods like a Google or Excel doc or software) and they follow up with clients when invoices are overdue. (Some freelancers even have ‘late fees’ worked into contracts and invoices!)

Smart Freelance Money Tip: Use cash flow management tools or set reminders for invoice follow-ups. Don’t be afraid to politely nudge clients if they’re dragging their feet on payment. You might even find it helpful to have a day and time of the week that’s blocked for invoicing and business tasks like this.

8. They Diversify Their Income Streams

Relying on one or two big clients is risky. Smart freelancers know this and make a point to diversify. This could mean having multiple clients in different industries or branching out into related income streams, like offering online courses, consulting, or affiliate marketing. Smart money freelancers even have a few passive income streams in the works to supplement client work.

Having multiple sources of income can help any freelancer feel more relaxed, especially when others in the industry are freaking out about AI developments, budget cuts, and freelancer problems.

Smart Freelance Money Tip: Think about ways to diversify your services. Could you teach a skill you’ve mastered? Write an eBook? Offer coaching? The possibilities are endless. The only thing that isn’t is your time and energy.

find out how one-on-one coaching can help you earn more with every client

Clients Freelance Jobs Money November 14, 2024

10 High-paying Freelance Jobs

The COVID-19 pandemic gave a lot of people a taste of remote work, but companies are now calling their employees back to the office, and lots of them are refusing to go. There are many ways to run a freelance business these days and if you’re able to secure high-paying freelance jobs, you’ll probably have an easier time staying afloat.

You can solicit clients yourself or work from a platform that aggregates projects for freelancers to bid on, just to name two. Whatever way you choose, the lure of working from home–or working from anywhere–has created a massive change in the number of people striking out on their own. It’s hard to pin down a number, but most places put the estimate of self-employed people in the US at around 36% of the workforce.

As a digital nomad myself, I love to spread knowledge of all the kinds of work that can be done without a daily commute. In fact, I’m writing this article from a cozy little room in Portugal.

To round up the 10 highest-paying freelance jobs, we turned to Glassdoor (https://www.glassdoor.com/Salaries/index.htm) to investigate the salaries of these job titles in general.

Remember, though, that Glassdoor’s data doesn’t take into account the difference between a traditionally employed person and a freelancer. Your ability to achieve even the lower end of these ranges may depend on your level of education, experience, and the number of contacts you have in the field.

You’ll see that many of the most lucrative freelance jobs rely on a set of skills based on the highest-paying freelance skills. With those skills, dedication, and some time, you can be among the highest paid freelancers.

Freelance jobs are often remote positions, but they don’t have to be. Some freelancers have hybrid work arrangements with some clients, and go into an office—either on a regular schedule or intermittently. Although there are certainly other high-paying freelance jobs, these are the most commonly listed across many sources, including popular jobs in 2023 and 2024 and those on track to trend for 2025.

Discover the 10 Highest-Paying Freelance Jobs 2025

Here are the types of freelance work that net the highest freelance writer salaries and great freelance hourly rates. We predict that they’ll remain high-paying freelance jobs to look for in 2025.

Software/app developer

Possible freelance jobs salary per year: ($83,000–126,000)

This is a perennially good field for freelancers who have the specialist knowledge required to do it. Many have a degree in the field, but it’s not required. There are plenty of software developers, or engineers, without degrees.

Keep in mind that to get a high-paying freelance job in the field without a degree, you will probably require a significant amount of experience and certificates in certain skills. Related fields for this type of work include blockchain developers and AI data specialists. These are both emerging fields, so the education and experience requirements aren’t as established.

Remote project manager ($71,000–118,000)

As remote, asynchronous work teams grow, project management must evolve. If you can manage digital tools and coordinate efforts from a workforce that might span the globe, you can nurture a communicative and successful work environment, even without a water cooler to congregate around.

There are all kinds of freelance project management positions, and the specific type may inform what kind of education you might need. Sure, organization is required but you’ll also need soft skills in these positions, like top-notch communication skills, if you want to attract high-paying freelance jobs and better-paying freelance clients.

Data/information analyst ($69,000–103,000)

There is no doubt that we can collect large amounts of data for just about anything these days, but raw data doesn’t do much. Companies gather all kinds of information, from market research to internal business statistics, but without analysis, there’s no way to know what it all means. Data analysts evaluate raw data to determine and forecast trends, guide projects, and recommend corrections. A background in mathematics, statistics, or economics is helpful for the best-paying freelance work. We predict having these skills as a freelancer will continue to be an asset in the years ahead.

Web developer ($64,000–104,000)

This is a wide field because a web presence is required for everything from commerce to education to government. There are three types of web developers: front-end, back-end, and full-stack. Front-end developers are responsible for the parts of the website that the public sees and benefit from a background in design. Back-end developers work on the hidden parts of a website that may be more technical, such as a database, scheduling system, or commerce aspect. These developers may need more specialized education. Full-stack developers can design both the front and back ends of a site. There are college degrees available for this field, but, as with software development, there are plenty of people working in the field without degrees. Certificates and experience may be necessary to be a highly paid freelancer in this field though.

Graphic designer ($52,000–86,000)

This high-paying freelance job combines creativity and communication, and there are jobs available for professionals in all kinds of media, from digital to print to gigantic signage like billboards. The field can be difficult to break into because there is no requirement for advanced skills, and so people willing to work for very little money on sites like Fiverr means it can be oversaturated. However, there are degrees and certificates available for those who want to refine a talent for this type of work, which can ensure you’re among the highest paid of the freelancers in this field.

Digital marketer ($51,000–96,000)

This kind of marketing professional specializes in digital media, which includes marketing through search engines, email, and online advertising. Social media specialists (freelance pay range $41,000 to $67,000 annually) fall within this type of high-paying freelance job.

People who excel in this field often have expertise in design and communication. They might also possess some of the highest-paying freelance writing skills. A deep knowledge of digital tools is also required for many of the freelance digital marketer jobs you’ll find. It’s possible to use these skills to get more freelance content marketing clients.

Accountant/tax specialist ($47,000–95,000)

Accountants and other tax specialists can easily be freelancers, especially if they work with individuals rather than large corporations. It’s a field in which you can take on clients and work from anywhere. Because of the rise of digital tools that help with bookkeeping, it’s not necessary to meet people face-to-face to help them with financial accountability. Although there are requirements to be a certified public accountant (CPA), this field has other roles that don’t require degrees, although specialized training is necessary in most cases.

Public Relations Specialist ($44,000–76,000)

This is another area in which advanced communication skills can ensure you’re on the high end of the salary scale. Public relations specialists work with clients to build their brands and shape how the public sees them. This can include organizing advertising campaigns, speaking, creating email messages, and even coaching. Many PR professionals specialize in working with a specific type of client, such as musicians or executives in certain industries. This can be a fast-paced and exciting career, and a background in business, journalism, or even politics can make this a high-paying freelance job.

Freelance writer ($42,000–109,000)

This is a tough pay range to pin down because freelance writing covers a lot of ground. There are some niche markets that make up the highest-paying freelance writing jobs, including medical writing ($70,000–109,000), technical writing ($61,000–103,000), and copy/content writing ($56,000–94,000). These kinds of freelance writing jobs require specific knowledge besides writing skill. You’ll likely earn a higher freelance income if you work with brands that have good marketing budgets and secure retainer work as a freelancer.

get pro tips on how to become a paid freelance writer

Virtual Assistant ($37,000–59,000)

This high-paying remote freelancing opportunity is a prime example of a job that used to be tied to a desk but is no longer because of the digital world we now live in. Virtual assistants provide administrative support for clients, which can include scheduling appointments, answering phones, social media management, data entry, and many other tasks. Freelancing in this field can be interesting because no two clients will be alike. People who hire virtual assistants may need help but can’t afford or don’t need full-time assistance. People with administrative skills can take on multiple clients and do all the work from wherever they happen to be.

Enjoy Your Remote Freelance Business

The keys to maximizing your income in any of these areas are expertise, experience, and market demand. Make sure to set pay rates so you can be competitive but still be able to pay your bills. There’s no sense undercutting other people if you’re then going to be making less than you’d make at a “regular” job. As you gain experience, raise your rates until you are at the pay rate you’d like to be.

FAQs

I have the specialized training needed for freelancing in my field, but I don’t have a lot of experience. How can I find freelance writing jobs in my niche?

Joining a service organization in your field is the best way to become part of the community of people who make up your specialization and probably take advantage of classes and networking opportunities. For example, if you’re in an editorial field, join the Editorial Freelancers Association (EFA).

If you’re a web developer, check out the CodeStitch Web Developers Channel on Discord. These organizations also often have job boards that you can tap into. Whatever your specialty, there’s likely a community built around it. Check out the article “Here’s How to Find Your Freelance Community” by Minolta Walker. (https://bestfreelancetips.com/heres-how-to-find-your-freelance-community/).

I want to be a freelancer with a remote job, but I don’t know what to do.

Make a list of the skills you have. Maybe start with a list of the types of jobs you’ve held. What skills did you learn in those jobs? Don’t forget to write down things like answering phones or helping customers. These are soft skills that are needed in many freelance positions. If you do have some skills like writing or drawing, start building a portfolio of your work.
This doesn’t even have to be paid work. You can do work for friends or put up your writing on a site like Medium, your art on something like DeviantArt, or your computer coding projects on GitHub. (Is fiverr worth it?)

If you find a field that’s interesting, do a little research or maybe take a class about it on a site like (www.ed2go.com) to see if this is something you might love to do. Getting started freelancing doesn’t have to cost a lot. In fact, here’s how to start freelancing for free.

Learn. howto earn $100 an hour or more freelancing

Clients Freelance Jobs Money Writing Advice November 13, 2024

How To Get More Freelance Ghostwriting Clients In 2025

The demand for ghostwriters is growing and you need to position yourself as a top choice for clients to get more freelance ghostwriting clients in 2025. Most ghostwriters focus on maintaining their current client list or increasing their rates at the end of the year. But several other strategies can help you attract even more clients and grow your business in the coming year, particularly as you think about 2025 freelance writing trends.

Want more, high-paying freelance clients and less stress in 2025?

If you’re a ghostwriter looking to expand your client base, start strategizing now. Here, we’ll cover tips to help you land more ghostwriting clients in 2025.

What is Ghostwriting?

In a simple definition of ghostwriting, it involves writing content for someone else without receiving credit. It can range from books and articles to speeches and blog posts. Clients hire ghostwriters when they need writing help but don’t have the time, skills, or desire to do it themselves. As a freelance ghostwriter, your role is to capture your client’s voice and style so they can present the work as their own.

Why Is Ghostwriting a High-Paying Freelance Skill?

As demand for ghostwriting services rises, your opportunities as a ghostwriter grow too. Ghostwriting offers variety; you can specialize in ghostwriting niche areas like self-help books or business articles, or work on a wide range of projects to expand your skills.

But why is ghostwriting so popular?

For starters, ghostwriting gives clients the anonymity they often desire. Some clients prefer not to be publicly associated with certain content, while others don’t have the time or resources to write–particularly CEOs, founders, and leaders of large and small businesses. By hiring a ghostwriter, they can still get their message out without investing personal time and effort.

How Can Freelancers Succeed in Ghostwriting?

The ghostwriting industry is on the rise as more people clamor to tell their business and life stories. Or, they might simply need help writing on additional platforms as contributors like Forbes, Inc, Medium, and even LinkedIn. That’s good news for ghostwriters, but it also means increased competition in the industry. So how do you stand out and attract more clients?

After five years of ghostwriting, I’ve learned a few strategies that work for freelance ghostwriters.

Here’s what’s helped me succeed:

1. Develop your niche.

One mistake many ghostwriters make is trying to be a jack of all trades. While it may seem smart to take on any and every project, it’s actually more effective to focus on a freelance niche. Not only will this help you stand out, but it also positions you as an expert. Clients trust writers with specialized knowledge and experience in their industry. They’ll also pay more for that experience.

2. Build your online presence as a freelance ghostwriter

An online presence is essential for ghostwriters who need to network and attract clients. Create a professional website highlighting your services, portfolio, and freelancer testimonials. Frequently post on and engage with social media platforms like LinkedIn, X/Twitter, and Instagram to connect with potential clients and show off your work.

3. Improve communication with all clients

Effective communication is critical, especially for freelance ghostwriters. Set clear expectations from the start—determine how the client likes to communicate, and plan regular check-ins throughout the project. Don’t forget to clarify deadlines, payment terms, and any other key details before diving in. Open communication helps build trust and keeps everything running smoothly.

How to Use Social Media to Land Ghostwriting Clients

LinkedIn is my go-to platform for finding clients and creating new business opportunities. Its professional environment is ideal for networking and building valuable relationships that can lead to exciting projects and collaborations. In my LinkedIn profile headline, I clearly state that I’m a ghostwriter, so potential clients know exactly what I do as soon as they land on my page.

To make the most of LinkedIn, take full advantage of its features. Publish articles that showcase your expertise, share industry-related content, and actively promote your services. Share work samples, insights on writing, and interesting articles.

Comment on other posts to build a strong online presence that highlights your expertise and shows potential clients you’re engaged with your field. This will also help build your audience.

Social media, especially LinkedIn, connects you with other writers and industry professionals who can offer advice, share resources, and even refer you to new projects. Engaging in relevant discussions enhances your visibility in the writing community and helps establish you as a thought leader. By consistently participating and sharing valuable insights, you’ll strengthen your credibility and maximize your impact as a ghostwriter.

How to Find Ghostwriting Clients in Person and Online

I’ve found more clients over coffees and bagels at the local co-working space than online. On the flip side, I’ve closed more ghostwriting contracts by referrals online. It’s essential to have a presence both in the physical world and online. Your freelance community might be able to help you as well if you put the ask out there.

Remember that you’re in the “people business” as a ghostwriter so you have to continuously be willing to meet new people. Getting out of the house and attending a local workshop or information session can also be a great way to meet potential clients in person. Many writing organizations offer networking events where you can introduce yourself, share your skills and experience, and learn about upcoming projects.

Shift Your Mindset to Become a Ghostwriting Client Magnet

Before you start building your client roster, it’s crucial to elevate your mindset. As a ghostwriter, it’s all too easy to see yourself as just a service provider rather than a creator of compelling content. Shift your perspective to embrace your role as an expert and a valuable asset to every project. This transformation in mindset can help you attract clients who not only recognize but truly appreciate your unique skills!

One great way to shift your mindset is by staying updated on industry trends, techniques, and best practices. Not only will this boost your writing skills, but it’ll also make you a more informed and knowledgeable ghostwriter. Start by setting high standards for yourself, and consistently delivering quality work will really help build your confidence.

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Clients Freelance Jobs Mindset/Motivation Money November 3, 2024

6 Warning Signs of Freelance Scams

Freelancing is undeniably a good career choice or side hustle to have. Why? Well, you get to make your own rules and work anywhere your heart pleases. The flexibility and passive income you can earn are pretty hard to give up. I couldn’t believe a women’s network website was going to pay for my writing about heart health! I worked with great clients who provided excellent feedback to help me grow as a writer.

However, I’ve encountered some sketchy clients. As the saying goes, “There’s always one bad apple in the bunch”. This goes for freelancing as well. Painfully, freelance job scams are very common and they don’t discriminate. Whether you are a seasoned writer or the new kid on the block, please beware of the signs of freelancer scams. Recently, I created a poll on LinkedIn titled: “Have you ever been scammed by a client?”

Here’s the feedback from my network:

20% No

30% Yes

50% Almost, but dodged the bullet

These fraudulent activities waste time, money, and personal information. In this article, we’ll explore the six warning signs of freelancer scams, how to avoid them, and protect your well-being.

6 Freelance Scams That Hurt Freelancers’ Bottom Line

Beware these freelancer scam situations that could cost you money, your mental health, and your time.

The “Perfect” Job Offer

Another common freelancer scam is the “too good to be true” job offer. These job postings promise pay raises for low-effort work that won’t take much of your time. The project seems so easy that the high compensation seems suspicious. A client may offer you $1,000 for a 300-word article.

Not that this can’t happen, but most companies will want more information before paying that much for such a small word count.
How to avoid freelance this scam: Always research the company. Ask tough questions about the pay rate and project scope to gauge whether they’re legit. Trust your instincts—if something feels off, politely decline. You’re probably right and you just avoided a freelance client scam.

The Impersonator

This type of freelance scam is also called phishing. Scammers pose as legitimate businesses or well-known figures to steal sensitive information like your social security number. For example of a freelance scam, a scammer might pose as a business hiring freelancers and ask for your bank info, passwords, or credit card details, claiming it’s to set up your payment deposit.

How to prevent this scam of freelancers: Never share personal information, especially if they pressure you. This is different from onboarding. Scammers will ask unusual questions, like requesting details you should never share. Stick to the payment methods outlined in your contract, and if the client tries to pay outside the platform or delay payment in exchange for personal information, stop working with them immediately.

The “Write Now, Pay Later” Scam

If there’s a top freelance scam that makes our blood boil, it could be this one. SSome clients or companies ask for free work, promising future payment or employment. I call this the “write now, pay later” sham or freelancer scam. While some reputable companies ask for short samples, others may take your work without paying you. This is a slippery slope, and it’s important to be cautious when submitting samples without clear payment terms.

How to prevent this freelance writing sam: Clarify project details upfront. If a client asks for your best work without discussing compensation, it could be a freelance job scam. Negotiate your terms to maintain control. If the client keeps requesting unpaid samples, it’s time to part ways. You could always request payment upfront before sending a first draft to prevent this freelance scam from occurring.

The Payment Flip-Flop Scam

The flip-flop payments are another freelancer warning sign of a scam. This occurs when you are on a platform such as Fiverr or Upwork. (Is fiverr worth it?)The client tries to pay you outside of the platform’s terms. They may also extend the payment deadline due to “not having enough money in the budget” as projected. Here’s what that situation may look like. A client extended your deposit for the third time. The client asked you if a written check is okay instead of receiving your escrow. You are impatiently waiting to get paid and agree to the new terms. As a result, you may be left with no compensation at all.

How to prevent this: Avoid accepting payments outside of the platforms’ terms. These platforms have safety features to prevent scams—but, they can still occur. If a client offers to pay by check instead of through escrow, decline and involve customer service if needed. Get more answers to the question, what’s a freelance writer salary?

The Sham Job Posting

Fake job postings entice freelancers eager to work and start making money. A listing might promise $750 for writing a product description but require you first to complete a trial. After you submit the trial, the job disappears, leaving you unpaid.

How to prevent this freelance scam: Ask questions about the trial’s purpose to weed out a possible freelance client scam. This will likely make the scammer uncomfortable. They may become pushy or unprofessional—clear warning signs. Walk away and don’t look back. These scams can appear in emails, texts, and even on legitimate sites like LinkedIn. Snag LinkedIn Tips for Freelancers to learn how to find more clients

The Phony Testimonials

Have you ever completed a simple task in exchange for a client testimonial? Freelancers do this to build social proof. But beware, some clients may use this to scam you later. These freelance scammers often have great reviews and high ratings, but they’re from fake accounts. Once you deliver your work, they may ghost you.

How to avoid freelance scams: If possible, ensure the client reviews are genuine. Reach out to other freelancers who have worked with the client on platforms like Fiverr, Upwork, or LinkedIn. Be mindful of inconsistencies in follow-up, payment, or expectations. A five-star rating doesn’t mean you should lower your guard. If you do, you might fall for a freelancer scam or one of these freelance mistakes.

How to Try to Avoid Freelance Scams

Freelancing offers many opportunities but comes with risks. If you’re not careful, you can fall victim to scams that leave you feeling lost and uncompensated. Protect yourself by researching clients, following up on details, and trusting your instincts. Always verify the client or company before moving forward.

Use the freelance tips above to secure jobs without falling for common freelance job scams. Freelancing can be a wonderful career path, but you need to stay alert and cautious to avoid being scammed as a freelancer. You’ll also want to watch for signs of freelance red flag clients.

Clients Industry October 30, 2024

Freelance Client Red Flags

As a freelancer, it’s always exciting to be given the opportunity to work with a new client. Not only are you presented with another potential stream of freelance income, but you’ll also be able to add another experience to your résumé and freelance writer portfolio. However, before you commit to working with any client for a project or long-term basis, first look out for the following freelance client red flags to be sure you aren’t about to fall for a freelance job scam.

Heed These Freelance Client Red Flags

These are common indicators that it might be a bad freelance client and you should avoid working with them or stop working with them once your freelance project is complete.

They expect you to be available to them all the time.

Whether or not you’ve made clear your availability for any given week/month/etc., a client that’s consistently contacting you at all hours is unacceptable.

Some signs you’re dealing with a red flag client are that they’re contacting you while you’re on vacation (that you told them about), it’s the weekend (!), or you’ve clocked your allotted hours for the week, and your client keeps calling you with requests about a project.

Unless it’s somehow regarding a very dire emergency, then their request will simply have to wait. (And even then, this would be a suitable time to restate any of the time-related clauses in your freelance contract.)

When their expectations don’t match their rates, it’s a freelance client red flag.

Sometimes I wonder where certain clients get their audacity from. Early on in my freelancing days, I had too many reach out about my services—only to lowball me with freelance rates for a hefty workload.

A client that requests you to go above and beyond for a project, but doesn’t want to pay you what you’re worth, is absolutely not worth your time. Which leads us to …

They keep adding more to your to-do list.

And they don’t want to pay you for that extra work! Increasing the freelance scope without additional pay is a classic red flag freelance client move if you ask me.

Once you and your client have agreed to a specific workload, assignment, or timeline, be sure they stick to it.

For example, I once consulted for a client who approached me about writing newsletters for him—which later snowballed into requesting I write his bio, read through a 75-slide PowerPoint presentation, and curate a marketing plan for him.

(Oh and he wanted me to do all of this for only $100!)

Rightfully, I walked away from this avalanche of assignments and avoided future freelance red flag client problems.

Working with a client who lacks a clear path forward can end up looking a lot like this, where they’ll pile on one task after the next. Ultimately, it’s up to you whether you’re willing to take on any extra work—but make sure you’ve confirmed with the client that they will pay you for additional labor!

Knowing how to find freelance writing jobs shouldn’t involve jumping through so many hoops!

They’ve never worked with freelancers before.

There are some exceptions to this, but clientele who are new to working with freelance writers and freelancers may require you to hold their hand a bit through the collaboration process. This doesn’t necessarily mean they’re a red flag freelance client that you should never work with but, be aware they’ll likely require some help with understanding how to treat you like a freelancer and manage expectations for assignments.

I’ve taken on a few first-timers who assumed—for some reason—that I’d do graphic design in addition to writing copy for them. (FYI, I don’t!)

Although there was a tedious amount of back-and-forth and me telling them how to find a designer, it wasn’t so bad in the end. However, collaborating with leaders who know the lay of the land will usually yield a smoother experience.

BTW, if you’re asked how to create a logo as a freelancer, we’ve got you covered.

The freelance red flag client treats you like an employee.

One of the perks of freelancing is, of course, the flexibility to choose when, where, and how you’ll be of service to your client(s). So, if you find that they’re expecting you to attend meetings, train new hires, or attend company get-togethers, it’s time to set—or reiterate—boundaries.

After all, if they’re not your only client, you’ll need to fairly prioritize other projects, which may mean politely declining their requests (unless it’s somehow necessary for a project.)

Some freelancers tell clients that they’d be happy to attend weekly meetings as part of a project, but they charge their freelance hourly rate or incorporate that into their project fee. If a client expects you to be on a communication channel like Slack all day long, they better pay you for that time you’ll be tethered to the tech.

BTW, how many hours do freelancers work?

Their goals for an assignment aren’t clear.

This is a common red flag freelance client issue with clients new to hiring freelancers.

Say you receive a brief that’s missing information, doesn’t make sense, or requests something that wasn’t previously discussed. Now, if it’s your first project with this client, it’s safe to leave some room for errors as you adjust to working together.

But if they seem to be a perpetual mess of sorts (see: forgetting certain assignment details, canceling projects last minute, neglecting to share vital information, etc.), then it’s fair to question whether they’re a worthwhile client. You deserve to work with a leader that can, ya know, actually lead. Also, it’s hard for you to be successful with your work when you don’t have the full picture of the project as well as the resources you need.

They’re a red flag client that’s a little too detail-oriented

I appreciate the attention to detail as much as the next creative person, but there’s a such thing as excess. It’s one thing to complete a round or two of edits, but if your client keeps nitpicking minor details, a line must be drawn.

As a former editor of mine once said “You can edit and improve something to no end, but at some point, you just need to submit the work and keep it moving.” That said, if the client you’re working with is constantly holding you and your work back, consider whether it makes sense to continue collaborating with them.

They’re late to pay you.

This may be the worst freelance client red flag offense of them all. I mean, what’s worse than a client you’ve busted your tush for that can’t pay you on time?

The stress of their late payments compromising your livelihood will never be worth it.

Recently, I had a full-time client who always failed to compensate me on time, and the anxiety of not knowing if I’d be able to afford to live took a serious toll.

In hindsight, working with them wasn’t worth it, regardless of how well they paid me. So, sure, the market is competitive, but remember there are plenty of companies that will compensate you in a timely manner.

Here’s how to get started with simple writing jobs from home if you’re a beginner freelancer.

This isn’t an exhaustive list of freelance client red flags, of course, but each point ensures that you’ll look out for your best interest as you navigate the freelancing landscape. As a freelancer, you have the luxury of choosing who to work with and how you spend your time.

And if you want to avoid working with red-flag clients just to make ends meet, keep building your network and putting yourself out there through freelance marketing efforts—you might be surprised what happens when you do!

What else do you find to be a red flag when working with clients? Comment below!

Learn how to find high-paying freelance clients and earn more per hour

Clients Mindset/Motivation Work-Life Balance October 15, 2024

Freelance Marketing Mistakes Even Smart Freelancers Make

You know you have to promote your business and your freelance services, but is it part of your daily, weekly, or monthly checklist? If you don’t have a monthly freelance marketing checklist, now’s the time to get one. Without having a visual of the social media for writers posts you should be writing, blog posts you need to schedule, potential freelance writing jobs for beginners to apply to, and the LinkedIn tips for freelancers you aren’t doing, chances are that you’re making some serious freelance marketing mistakes even smart freelancers make.

Here, 12 freelance marketing mistakes to sidestep so you can reap the benefits of solid freelance marketing efforts that always “keep your pipeline full.”

12 Freelance Marketing Mistakes That Get in the Way of Finding Great Freelance Clients and Work.

Avoid these freelance marketing challenges and set yourself up for high-paying freelance clients, anchor clients, and a six-figure freelancer career.

1. You’re a Job Board Junkie

Guilty as charged! Here’s a secret: I do rely on job boards to find freelance work. And these were the primary way I secured freelance writing jobs when I was first starting out. But, they are only part of the equation. Ditch the safety net and reach out to clients directly through emails and a social strategy.

I’ll show you how I landed my biggest client by simply sending a cold email that hit the right note.

2. You’re Ghosting Past Clients

We’ve all forgotten to follow up. When you’re trying to find more freelance work, go back to previous clients and ask if they need help or if their coworkers do. Did that contact move on? Find them in their new role and remind them of your freelance services.

3. You’ve Fallen Into a Pitching Black Hole

Pitching is great, but without strategy, it’s like shouting into the void.

Understand each client deeply.

Tailor your freelance article pitches to meet the specific needs of their customers and watch your response rate soar.

Write freelance article pitches that will sell.

4. You’ve Forgotten: Who’s Your Ideal Client Anyway?

Not sure? Neither was I until I sat down and mapped out exactly who benefits most from my services. This ‘lightbulb’ moment transformed my marketing overnight. It helps me stay focused when I’m wondering which clients to go after. I even wrote them down on a piece of paper that’s taped behind my monitor.

5. You Don’t Measure Your Marketing Efforts

So you can’t improve them! Once I started tracking freelance article pitches and LinkedIn cold outreach messages, I was able to see that I was having more success than I initially thought. Tracking pitches and what happened will show you where you can make tweaks. If one client doesn’t like the pitch, approach the competition. Discover 10 types of freelance jobs you should explore.

6. You’re a Social Media One-Trick Pony

Are you a one-platform wonder? It’s time to explore. Different platforms attract different audiences. Find where your potential clients hang out and start engaging. I found a whole new client base on LinkedIn after being more active on Twitter/X for years. (Even grew to nearly ~11,000 followers! Follow me there.)

That being said, I think it’s more important to focus on two social platforms and consistently posting over hitting all of them and only posting 1x/a month.

7. You’re Forgetting to Promote Yourself

Too busy delivering work to market yourself? That’s a trap. Continuous marketing efforts keep your pipeline full. Dedicate time each week to nurture future opportunities. I set aside about 25 to 30 percent of my week for this, no matter what. (This is covered extensively in last week’s newsletter.) Here’s How to Find Clients on LinkedIn.

8. You Don’t Harness the Power of Local Networking

Online is great, but local networking has magic of its own. Attend events, join local business groups, and connect face-to-face. You might be surprised at the variety of personal connections you make and the ideas you get out of in-person networking. (I’m up to two in-person events so far this year!)

9. You Haven’t Asked for Testimonials

Testimonials are like freelance currency. Heck, customer reviews are every brand’s bread and butter these days. I always thought bragging was a bit uncomfortable until a client told me my testimonial page sealed the deal. I don’t shy away from showcasing them anymore and you shouldn’t either. Ask favorite clients if they’d write a review or referral.

10. You Refuse to Adapt

The market evolves, and so should your marketing strategies. What worked last year might not cut it today. Stay fresh, stay curious, and stay adaptable. This doesn’t mean you need to use or incorporate AI into your freelance business but you do need to know about the latest trends in marketing and media to stay relevant to your clients. Make sure you’re continuously working on these highest-paying freelance skills.

BTW, get the answer to ‘Can I make $1,000 a month freelance writing?’

11. You Aren’t Showing Off a Variety of Skills

Start a blog or a newsletter to show your ideal client the different ways you can write.

Don’t have copywriting samples but want to get into that type of freelance writing? Create them and post them on your freelance writer portfolio.

Want to break into a new niche but don’t have clients in that field yet? Write articles or LinkedIn posts on the subject to build an audience.

12. You Don’t Do Anything.

Ever feel SO overwhelmed that there’s too much to do when it comes to freelance marketing for your brand that you do well, nothing? Samesies. That’s why having a visual of what you should be doing can help take some of the steam out of that fear and those feelings of overwhelm. I don’t know about you but I tend to feel better when I cross something off of my to-do list.

If you need more help working on freelance marketing, check out this course that will show you how to consistently earn $100 an hour freelancing.

About

BestFreelanceTips.com was created by award-nominated freelancer, Diana Kelly Levey. She’s applied two decades of experience as a freelancer and her learnings as a freelance coach and online freelance course instructor to launch a website that’s designed to address topics freelancers care about, written by freelancers.

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