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What Is Ghostwriting?

I’m a ghostwriter.  I started ghostwriting in 2015 as a freelance blogger and ghostwriting contributor. Before that,I was unfamiliar with the term “ghostwriter,” and also wondered “what is ghostwriting?” like many people do tdoay.

In many ways, my knowledge of ghostwriting was limited to references in movies or television shows. I happened to stumble on ghostwriting as an opportunity to make additional income.  I utilized platforms like Upwork or Fiverr to gain experience as a freelance ghostwriter. While building my portfolio as a freelance writer, the idea of writing anonymously for entrepreneurs appealed to me. In the beginning, it was difficult finding work online or social media. 

Why? 

Most people were only familiar with the term ghostwriters within the music industry. With perseverance and consistency, I began to gain more traction and referrals as a ghostwriter. I was determined to make a name for myself as a ghostwriter online. Today, I’ve ghostwritten over 100 books, articles, blogs, and social media posts—it’s part of my freelance brand. In this article, I’ll provide insight on what is ghostwriting and how you can get started.

What is Ghostwriting?

Back in the day, ghostwriting was mostly a publishing term. 

It meant an author wrote a book or article for someone else, without getting any credit. But now, thanks to digital media and self-publishing, ghostwriting has spread across many industries.

These days, it’s used everywhere—marketing, advertising, even academic writing. 

What is ghostwriting? By definition, ghostwriting is when someone creates content for another person or business, like blog posts, social media posts, speeches, presentations, or yes,,books.

The goal? 

To deliver top-notch content that matches the client’s brand and message while they focus on other aspects of running their business. Ghostwriters often work behind the scenes, using their writing skills to bring someone else’s ideas to life.

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What is the goal of ghostwriting?

The goal of ghostwriting is to bring someone else’s ideas and vision to life. It requires a deep understanding of the client’s goals, target audience, and writing style. The ghostwriter must be able to seamlessly blend their own writing skills with the client’s voice in order to create content that feels authentic and genuine. It’s not easy to do, which is why ghostwriting is one of the highest-paying freelance skills out there.

How does ghostwriting work?

So, how does the ghostwriting process work? Ghostwriting typically involves a client hiring a ghostwriter to write content on their behalf. The contents can include articles, blog posts, books, speeches, social media posts, op-eds, to name a few. The client sometimes provides the ghostwriter with ideas, outline, or notes for the content they want to be created. Other times, the client and writer brainstorm topics together that would help the client achieve their goals.

The ghostwriter taps into their expertise and writing skills to craft the content while staying true to the client’s vision. This often involves multiple rounds of revisions and feedback from the client until the final product meets their expectations.

Ghostwriters may also conduct research on behalf of their clients in order to ensure accuracy and credibility in the content being produced. They must also maintain strict confidentiality and not reveal any information about their role as a ghostwriter unless given permission by the client.

Why hire ghostwriters? 

There are many reasons a client would hire a freelance ghostwriter, including lack of time, writing skills, or simply needing a fresh perspective on ideas. Ghostwriters can also help busy professionals who want to maintain a strong online presence but struggle with finding the time to create regular blog posts or social media content.

In addition to writing for individuals, ghostwriters may also work for companies and organizations, creating content such as marketing materials, reports, and website copy. They may specialize in certain industries, in the best freelance niches, or topics and use their knowledge and research skills to make the content informative and engaging.

Is ghostwriting illegal?

No, ghostwriting is not illegal. Some also ask, “is ghostwriting ethical?”

 It is a common practice in the writing industry and both parties enter into an agreement regarding ownership and usage of the written content. However, it is important for both parties to have clear communication and understanding of the terms to avoid any legal issues.

Ghostwriting can also be considered ethical as long as the credited author acknowledges the help of the ghostwriter. In fact, many well-known authors and public figures use ghostwriters to help them with their writing projects. Some ghostwriters might reveal that they worked on a project for a client when they weren’t supposed to say anything. It’s common concern for ghostwriting clients and why having contracts will protect both parties.

How do ghostwriters get paid?

Thankfully, ghostwriters usually get paid well for their services. The payment structure and amount varies depending on the project and agreement between the ghostwriter and author. Some ghostwriters charge a flat fee for their work while others may receive a percentage of the book’s profits.

Ghostwriting can be a lucrative career for writers with excellent research and writing skills. It also keeps things interesting, allowing them to work on various topics and projects without being tied down to one specific genre.

However, it is important for ghostwriters to have contracts in place to protect their rights to the written content and ensure they are properly compensated for their work.

When you’re ready, here’s how to get more ghostwriting clients in 2025.

What is the difference between a ghostwriter and copywriter?

Ghostwriters and copywriters might both create written content, but their roles are different. A ghostwriter works behind the scenes, writing things like books, articles, or speeches for someone else, like an author or public figure. 

The twist? 

The ghostwriter doesn’t get the credit, their client does.

Freelance copywriters, on the other hand, focus on creating content that promotes a product or service. Think website copy, marketing emails, social media posts, or ads. For ghostwriters, an NDA prevents them from disclosing clients they have worked with in the past. Thus, creating a barrier with many ghostwriters to authenticate their work.

Here’s a sneak peak if you’re wondering what is a freelance example of copywriting?

Who hires ghostwriters?

Ghostwriters are often hired by individuals who want to publish a book but do not have the time or writing skills to make that happen. This could include high profile leaders, celebrities, , politicians, or anyone who wants to share their story or expertise but doesn’t  have the time to write it themselves. Ghostwriters can also be hired by companies or organizations to create content for their website, blog, or social media platforms.

Here’s how to find freelance writing jobs

Why Freelancers Should Try Ghostwriting

Ghostwriting can be a very lucrative opportunity for you to earn a passive income as a freelancer. Having this writing skill gives you the opportunity to work with clients from various backgrounds. While allowing the ghostwriter to become a subject matter expert.

Ghostwriting is often misunderstood as a simple act of writing under someone else’s name, but it is actually a collaborative process. It can be a lucrative opportunity for freelance writers who are ready to add on new skills and offerings to clients. Partnering with a ghostwriter is a smart idea for leaders, influencers, or first-time authors who are looking for expertise, efficiency, and want to enhance the quality and success of their content.

Ghostwriting is a great opportunity for freelancers to grow professionally and experiment with the various types of ghostwriting services available.

Ready to kick-start your freelance writing career? here, 10 lessons to launch your business
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Freelance Marketing Mistakes Even Smart Freelancers Make

You know you have to promote your business and your freelance services, but is it part of your daily, weekly, or monthly checklist? If you don’t have a monthly freelance marketing checklist, now’s the time to get one. Without having a visual of the social media for writers posts you should be writing, blog posts you need to schedule, potential freelance writing jobs for beginners to apply to, and the LinkedIn tips for freelancers you aren’t doing, chances are that you’re making some serious freelance marketing mistakes even smart freelancers make.

Here, 12 freelance marketing mistakes to sidestep so you can reap the benefits of solid freelance marketing efforts that always “keep your pipeline full.”

12 Freelance Marketing Mistakes That Get in the Way of Finding Great Freelance Clients and Work.

Avoid these freelance marketing challenges and set yourself up for high-paying freelance clients, anchor clients, and a six-figure freelancer career.

1. You’re a Job Board Junkie

Guilty as charged! Here’s a secret: I do rely on job boards to find freelance work. And these were the primary way I secured freelance writing jobs when I was first starting out. But, they are only part of the equation. Ditch the safety net and reach out to clients directly through emails and a social strategy.

I’ll show you how I landed my biggest client by simply sending a cold email that hit the right note.

2. You’re Ghosting Past Clients

We’ve all forgotten to follow up. When you’re trying to find more freelance work, go back to previous clients and ask if they need help or if their coworkers do. Did that contact move on? Find them in their new role and remind them of your freelance services.

3. You’ve Fallen Into a Pitching Black Hole

Pitching is great, but without strategy, it’s like shouting into the void.

Understand each client deeply.

Tailor your freelance article pitches to meet the specific needs of their customers and watch your response rate soar.

Write freelance article pitches that will sell.

4. You’ve Forgotten: Who’s Your Ideal Client Anyway?

Not sure? Neither was I until I sat down and mapped out exactly who benefits most from my services. This ‘lightbulb’ moment transformed my marketing overnight. It helps me stay focused when I’m wondering which clients to go after. I even wrote them down on a piece of paper that’s taped behind my monitor.

5. You Don’t Measure Your Marketing Efforts

So you can’t improve them! Once I started tracking freelance article pitches and LinkedIn cold outreach messages, I was able to see that I was having more success than I initially thought. Tracking pitches and what happened will show you where you can make tweaks. If one client doesn’t like the pitch, approach the competition. Discover 10 types of freelance jobs you should explore.

6. You’re a Social Media One-Trick Pony

Are you a one-platform wonder? It’s time to explore. Different platforms attract different audiences. Find where your potential clients hang out and start engaging. I found a whole new client base on LinkedIn after being more active on Twitter/X for years. (Even grew to nearly ~11,000 followers! Follow me there.)

That being said, I think it’s more important to focus on two social platforms and consistently posting over hitting all of them and only posting 1x/a month.

7. You’re Forgetting to Promote Yourself

Too busy delivering work to market yourself? That’s a trap. Continuous marketing efforts keep your pipeline full. Dedicate time each week to nurture future opportunities. I set aside about 25 to 30 percent of my week for this, no matter what. (This is covered extensively in last week’s newsletter.) Here’s How to Find Clients on LinkedIn.

8. You Don’t Harness the Power of Local Networking

Online is great, but local networking has magic of its own. Attend events, join local business groups, and connect face-to-face. You might be surprised at the variety of personal connections you make and the ideas you get out of in-person networking. (I’m up to two in-person events so far this year!)

9. You Haven’t Asked for Testimonials

Testimonials are like freelance currency. Heck, customer reviews are every brand’s bread and butter these days. I always thought bragging was a bit uncomfortable until a client told me my testimonial page sealed the deal. I don’t shy away from showcasing them anymore and you shouldn’t either. Ask favorite clients if they’d write a review or referral.

10. You Refuse to Adapt

The market evolves, and so should your marketing strategies. What worked last year might not cut it today. Stay fresh, stay curious, and stay adaptable. This doesn’t mean you need to use or incorporate AI into your freelance business but you do need to know about the latest trends in marketing and media to stay relevant to your clients. Make sure you’re continuously working on these highest-paying freelance skills.

BTW, get the answer to ‘Can I make $1,000 a month freelance writing?’

11. You Aren’t Showing Off a Variety of Skills

Start a blog or a newsletter to show your ideal client the different ways you can write.

Don’t have copywriting samples but want to get into that type of freelance writing? Create them and post them on your freelance writer portfolio.

Want to break into a new niche but don’t have clients in that field yet? Write articles or LinkedIn posts on the subject to build an audience.

12. You Don’t Do Anything.

Ever feel SO overwhelmed that there’s too much to do when it comes to freelance marketing for your brand that you do well, nothing? Samesies. That’s why having a visual of what you should be doing can help take some of the steam out of that fear and those feelings of overwhelm. I don’t know about you but I tend to feel better when I cross something off of my to-do list.

If you need more help working on freelance marketing, check out this course that will show you how to consistently earn $100 an hour freelancing.

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Clients Mindset/Motivation Money

The 4 Biggest Freelance Challenges

Have you ever considered a career as a freelancer? 

If you’re anything like me, writing for clients from around the world while wearing your favorite yoga pants for 10 hours a week sounds like a dream.  Freelancing has been an interesting and exciting ride, but it’s not without its freelance challenges.

When I started my freelancing journey, I thought I’d be in a position to quit my 9 to 5 and retire as a self-made millionaire within six months to a year. 

It’s been six years and I’m not quite a millionaire yet, but deciding to become a freelance writer is one of the best decisions of my life. I’ve learned to navigate the pros and cons of freelancing in order to build a successful freelance business.

Read this guide to learn about potential freelancer problems you might face in this industry and how you can avoid common freelancer struggles. 

What are the Biggest Freelance Challenges Freelancers Face?

Some of the biggest freelancing problems you’ll face are not having enough clients and experiencing freelance money challenges. Or, you might have too many clients and not enough time to manage them. That’s why the phrase “feast or famine” is often thrown around freelance communities.

As a freelancer, you’ll constantly juggle life between a rock and hard place, that is until you learn the number one golden rule to keep your pipeline and bank account flowing constantly.

How do I find freelance clients?

This is one of the most common challenges as you explore how to become a freelance writer. Finding freelance clients will be one of your biggest freelancer struggles. For many freelancers, talking to potential clients about your services can send them into total panic. (Freelance imposter syndrome, anyone?)

You don’t want to come off as a salesperson or aggressively annoying to clients. Approaching clients in this way only turns them off and gives them a reason to ignore your services. 

The best way to find freelance clients is by approaching clients with a common interest or goal. Having a common interest or goal is a good icebreaker to let your guard down and make a genuine connection. By bonding over a common outcome, you will feel more confident in sharing more about what you do and how you help your clients. This can help you minimize on of the biggest freelance challenges of finding clients.

Another good way to find clients is by volunteering your services within your network. If you have a network of college friends or colleagues, get the word out about your services. Offer to write a sample website, run a email marketing campaign, or rewrite a resume for a friend on a sliding scale. 

Your friends/family can be your first clients and testimonials. The more people know what you do and how amazing you are the more likely they are to refer your services and offer to pay you for your skills.

Here’s pro tips on how to start freelancing for free.

How do freelancers come up with freelance rates?

When it comes to charging by the hour or per project—or getting to the bottom of ‘what’s a freelance writer salary?’— plenty of freelancers struggle with determining how much to charge clients. It’s a common freelance challenge among many of us! Charging too much may make you feel as though clients can’t afford your rates. If you throw out a low quote for a freelance project, clients will think you are cheap and going to turn in low-quality work.

What’s the best solution to this freelance challenge of how to set freelance writer rates?

The best way to understand your freelance rates is by evaluating the time, skills, deadline, topic, and research required to complete the project. As a freelancer, your time and skills are valuable assets.

In my experience, if you charge too low for a project that takes up most of your time, you will be anxious to get it done. However, if you select a project that amplifies your skills and compensates you for your time, you will pleased with your work and commitment.

Charging by the hour or per project is at your own discretion as you grow as a freelancer. To help you determine the best options for you, here are five key questions to ask yourself before accepting a project:

  1. Does this project cover my monthly expenses?
  2. What is my bandwidth to take on this project?
  3. Will this project require more time and energy than I have available?
  4. Is this a project that fits with my skillset?
  5. Does this project provide me with creative freedom and control?

How should freelancers handle bad freelance clients?

Not every client will be your best freelance client. (You might even find yourself in the middle of a freelancer scam!)

In fact, a common “con of freelancing” is dealing with “red flag clients” or those who exhibit “freelance client red flags.” There will be some clients who are a dream to work with from the initial phone consultation, project conception, invoicing, and finalizing the project details. 

Other clients will simply drive you up a wall over every detail of the project, have bad communication skills, last-minute changes, and late payments. (Been there!)

While working with “red-flag freelance clients” is a common freelancer struggle, the good news is that you don’t have to work with them again. As a freelancer, you have the authority to choose who you will or will not work with at your discretion. Be selective and work with people you like who respect you.

The best thing about being a freelancer is being in control of your income and knowing that  one rejection leads to the next client’s yes. Work with clients and projects that not only fit your skills and creative genius, but also respect your time and commitment to getting the job done right. That way, you can eliminate stressful freelancer problems or nip them in the bud before they steamroll your life.

Overcoming imposter syndrome 

As you begin to grow in your career, you will face many freelance obstacles—imposter syndrome is one of them. Feeling like an imposter is not that uncommon in the freelance community.

We often feel like imposters because we have high expectations for ourselves. We compare ourselves to our peers and begin to feel like we aren’t doing enough. While your feelings may present as valid in the moment. It’s important to understand that every freelancer’s journey is uniquely different, even yours. The important thing to remember is that you are your own person and your freelance journey is yours to create. 

Be mindful of negative thoughts and emotions. Learn to reward your small accomplishments frequently. Before you know it your imposter syndrome will be in your rearview mirror.

Don’t Let Freelance Challenges Sway You

Becoming a freelancer is a great career path for people of all ages and backgrounds. You can become a freelancer if you’re a retired teacher, college student, stay-at-home mom, or an entrepreneur looking to explore new opportunities. 

Freelancing is a great opportunity to supplement your income or start a new career. While there may be some freelance challenges along the way, plenty of freelancers have found great success by connecting with peers and learning from their mistakes.

Whether you become a freelancer to get your feet wet or explore a new career option, freelancing can be a great opportunity to learn something new and earn money as a side hustle.

Remember, your path is unique, and celebrating small victories can help silence the doubts. By tackling these challenges head-on, you can thrive in the world of freelancing and pave the way for a fulfilling career on your terms.

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Frequently Asked Questions about Freelancer Problems

What are some pros and cons of freelancing?

Here are some of the pros and cons of freelance:

Pros:

  • Unlimited income opportunities
  • Variety of clients
  • Networking opportunities
  • Business ownership
  • Freelancer Community
  • Flexible scheduling
  • Remote work

Cons:

  • Competitive Market
  • Quarterly taxes
  • Steady clients
  • Late payments

How to Find Your First Freelance Client?

The best way to land your first freelance client or secure your first freelance writing job is by working for a reduced price. You could also create samples for your website that show the type of work you can produce. When you’re first starting out without a strong reputation, landing your first client can a freelance challenge. 

By offering your freelance writing service at a more “ affordable” rate it could lead to a long-term client. One long-term client and a few referrals from them could turn into more revenue for you. Consider the bigger and long-term goals when you’re landing your first freelance client. If you’re thinking about ghostwriting in 2025 this guide can help.

This list of 50 freelance job websites is a great place to start

Is Freelance Writing a Good Career For You?

Freelancing is a great way to learn a lot about yourself and work independently. Freelancing provides the opportunity for you to learn about different industries, cultures, and markets from around the world. The best part is that you get to offer your services and freelance skills from the comfort of your own home—or on the road.

There is a learning curve with freelancing. That’s why it’s wise to make sure you have a steady income to support your livelihood until you have a consistent stream of clients. Don’t let the threat of freelancer problems sway you. Freelancing is worth trying to see if it’s a good fit for you.

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Clients Industry

The Best Writer Websites for Inspiration

At the risk of sounding like a dinosaur, I still remember the days before the World Wide Web existed. 

Back then, demonstrating your writing credentials to a new editor involved sending freelance article pitches and physical clips (samples) of past work by snail mail—and enclosing a stamped, self-addressed envelope for their return.

Fortunately, things are much easier in today’s digital age for launching best writer websites.

Rather than rely on the vagaries of the postal service, your writer’s website can serve as your business card, portfolio, and storefront all in one.

What should you look for as you scour the best writer websites to inspire you? A good freelance writer portfolio and website allows you to showcase your best work, communicate what you can do to help freelance clients with their needs and attract new work opportunities through referrals and client testimonials.

What should a freelance writer’s website include?

Freelance writers’ websites are as variable as their owners, but there are a few key elements that should always be included as you’ll see in the following freelance writers website examples:

A home page

The best writer websites keep it friendly and welcoming, yet professional, and brief. Your website home page isn’t always the spot where searchers first land, but it needs to do the heavy lifting in terms of who are you and what you offer. Home pages can also highlight a handful of professional accomplishments. A the very minimum it should say who you are (your name, not just your business name), what you offer, and a sprinkling of your experience.

About page

A compelling ‘About’ page or a freelance writer ‘About Me’ page can set you apart from the competition. Here’s the spot to share your story, highlight relevant career history, and mention of what makes you unique. Including a ‘fun fact’ or two about yourself can reveal something of your personality, piquing a potential client’s interest. Just don’t overdo it, suggests copywriter and content strategist Tom Valcanis of I Sell Words. “(Some writers) infuse too much of their own personality into their own website, like it’s a personal blog,” he explains. “Having a little is fine, but the website should be customer-focused.”

Services page

Spell out what you do and for whom. Whether it’s freelance journalism, content writing, content marketing, ghostwriting, blogging, or proofreading, clients need to know that you can handle the type of freelance job they have in mind. Be specific about what you bring to projects, and what clients might expect from working with you.

A common mistake among writers is not providing enough information about their services and their process says copywriter Caitlin Wright, of TheWrightWords by Caitlin Wright. “I try to imagine people who come to me don’t really understand what a copywriter can do so I try to educate them on my website,” she says.

A portfolio page

Why do you need a freelance writer portfolio? It’s one of the core components if not the keystone to a freelance writers website that gets clients. A portfolio lets readers ‘try before they buy.’ It should feature a curated collection of your very best work. Daniel Gorlovetsky, founder and CEO of Israel’s TLVTech says a portfolio page is “super important” for writers. “It’s your personal showcase where you can show off your best work and let potential clients see what you’re all about,” he says. “Think of it like a fun resume that really highlights your writing style and skills.”

For more tips on how to craft a killer portfolio, read How to make your freelance writing portfolio stand out.

Contact details

Is there anything more frustrating than trying to find a contact email address or form on a website and jumping through hoops to get to it? Make it easy for potential clients to reach you, by including a contact form, email address, and social media links.

 Failing to include contact details is a common mistake, especially for new writers, says freelance writer and editor Chuck Sambuchino. When writing a ‘Breaking In’ column for Writer’s Digest, he frequently had to switch to Plan B when the writer he wanted to feature couldn’t be reached. And it’s not enough to include just the publicist’s details. “You should include your own information — just in case it’s an urgent matter,” he writes.

What design elements should I consider when building my website?

A well-designed website should be fast, easy to navigate, and optimized for SEO, Gorlovetsky says. These freelance writers website examples have strong design elements you should think about.

Keep the design simple

“Using a simple CMS like WordPress or Ghost makes it easy to update content, and integrating a custom theme ensures it stays lightweight and on-brand,” he says. We’re also fans of Squarespace, Wix, to name other options.

Performance matters—things like fast load times, responsive design, and caching help boost traffic and improve SEO rankings, Gorlovetsky says.

“Mobile responsiveness is crucial since most visitors will come from their phones.”

Stick to brand colors, fonts, and logos

It should also look fresh and professional, says Wright, who created her website in 2018 and recently gave it a makeover.

“Part of this rebrand included a new logo and a color palette refresh,” she says. “So that was the catalyst for updating my website but once I got into it, I realized there were lots of things I needed to change.” Here’s how to create a personal freelance brand.

Over the years, Wright has refined her service offering, built her SEO skills, and worked to learn more about her audience.

The result? She now gets most of her work through her website thanks to SEO and an engaging tone. That’s why it’s one of our favorites on this list of freelance writers website examples.

Writers who don’t use photos of themselves on their site are missing an opportunity to connect on a one-on-one level with their audience, she suggests.

“I think it’s really important to show your face,” Wright says.

Say what you’ll do for your clients

Ghostwriter Stacy Ennis agrees that focusing on potential clients is key.

“Writing a book is a vulnerable endeavor, and I do my best to meet potential clients where they are and build trust through the content on the site, including through success stories and testimonials,” she explains.

“I also try to make it clear and easy for them to find the information they want and need, as well as provide value via my blog and podcast.”

These are some of the best writer websites to browse

Do some research and explore these freelance writers website examples before you refresh you freelance writer website so you have great visual elements and takeaways in mind to incorporate.

Writer’s name: Caitlin Wright

Best Writer Website: TheWrightWords by Caitlin Wright

Type of writer: Copywriter

What we like about this website: Wright’s recently-refreshed website is clean and fresh, with a casual headshot that immediately allows potential clients to put a face to the name. She’s ultra-clear about her niche (“I’m an award-winning website copywriter for communities and organizations that care for others”) and provides links to her different services (SEO copywriting, content marketing, small business copywriting, and freelance journalism) from the home page.

Writer’s name: Tom Valcanis

Best Writer Website: I Sell Words

Type of writer: Copywriter and content strategist

What we like about this website: Valcanis explains that his website was deliberately designed to showcase his skills in persuading through language. “I wanted something plain and simple, much like my brand name.” He uses minimal images and has intentionally used design elements to mimic the feel of reading on a pad of paper. “Yes, a picture tells a thousand words, but I’m here to write the thousand words!” he says.

Writer’s name: Ann Handley

Best Writer Website: Ann Handley

Type of writer: Content marketing writer

What we like about this website: Ann Handley’s website is infused with her high-energy personality but not in an overpowering way. It’s well-structured, easy to navigate, and showcases Handley’s marketing expertise by providing a video of her speaking at a major event. It also displays her other offerings, such as books and blog. The link to subscribe to her ‘Total Annarchy’ (pun intended) newsletter reveals a quirky sense of humor, and so prompts sign-ups.

Get pro tips on how to find more freelance content marketing clients. 

Writer’s name: Michaela Trimble

Top Writer Website: Michaela Trimble

Type of writer: Travel and lifestyle journalist

What we like about this freelance writer website: From the whimsical artwork located ‘above the fold’ which orients the viewer to the stellar portfolio of clips from Vogue, Condé Nast Traveler, The Wall Street Journal, Travel + Leisure, and more, Trimble’s site is exquisitely stylish. A clear header menu provides quick links to ways in which visitors can work with Trimble – from coaching and consulting to joining writing and creative retreats. 


Writer’s name: Jon Krakauer

Website: Jon Krakauer

Type of writer: Journalist and author

What we like about this website: As an accomplished mountaineer, author of several bestselling nonfiction books, including Into the Wild and Into Thin Air, and freelance contributor to high-profile titles including The New Yorker and the Wall Street Journal, Krakauer can afford to break the rules. (For example, he only lists his publicist’s contact details.) But as a bold, no-nonsense showcase of his interests and expertise, Krakauer’s website ticks all the boxes – and reflects his personality.

Writer’s name: Stacy Ennis

Best Ghostwriter Website: Stacy Ennis

Type of writer: Ghostwriter

What we like about this website: Stacy Ennis appeals to her ideal clients, by telling them what they want to hear (“Your story matters”) and how her services can help them scale their impact. It’s crisp, uncomplicated, and provides a quiz and resources for those who want to dip their toe in before taking the plunge. “A site doesn’t have to wow, but it should be clear, functional, and up to date,” she explains. “I also believe strongly that every writer should have a blog or some form of content. Not only does a blog highlight a writer’s skill and talent, but it builds trust with potential clients.”

Writer’s name: Paul Maplesden

Top Freelance Writer Website: Paul Maplesden

Type of writer: B2B content marketing writer

What we like about this website: Google ‘freelance content writer’ and Paul Maplesden pops up on the first page, demonstrating that he knows what he’s doing when he promises to write “SEO-optimised content” and to “get your business noticed”. His website isn’t exactly flash – there’s lots of text, minimal use of photography, and only the occasional accent color. But this only serves to prove the power of simplicity. You quickly get the sense that Maplesden isn’t one for bells and whistles. He knows what he’s doing and offers clients a brisk, no-nonsense service. Unusually, he even posts his rates for “short” to “epic” length text, in the interests of transparency.

Writer’s name: Kate Hogg

Top Writer Website: Kate Hogg

Type of writer: Scientific writer and editor

What we like about this website: Hogg is another writer who breaks the rules, with a simple one-page website built using Carrd. Its minimalist structure offers nothing in the way of frills, fluff, or clickable links. It just describes its owner as a “marine conservation consultant, editor and proofreader” and demonstrates Hogg’s on-the-ground experience through photographs rather than text. Her website will appeal only to clients who want her very specific expertise as it relates to technical reports and scientific manuscripts – and that’s just the way she likes it.

Writer’s name: Caroline Gibson

Best Writer Website: Caroline Gibson

Type of writer: copywriter and content writer

What we like about this website: Visitors to Caroline Gibson’s website don’t ever get to find out what she looks like. There are no photos whatsoever. However, they will be sold on her ability to write compelling content from the very second sentence on the home page which, you sense, is uttered with a cheeky wink (“Like the chocolate flake in a 99 ice-cream, I add more.”) The UK-based Gibson’s impressive roll call of clients features in a grid on her “Showcase” page and there’s a handy list of FAQs to guide newbies through the hiring process.

Writer’s name: Rupi Kaur

Best Writer’s Website: Rupi Kaur

Type of writer: poet

What we like about this website: Writing poetry had never seemed like the most lucrative career path – and then Rupi Kaur came along. Her visually bewitching website includes photographs of Kaur holding her books, as well as links to her shop selling prints, clothing, writing prompts, and even tattoos. Like Krakauer, Kaur is famous enough to leave out her personal contact details – only including those of her booking agent and publicist. More broadly, though, her website offers a masterclass on what is possible, from an artistic and monetization point of view, for writers with imagination and a desire to stand out from the crowd.

(Bonus)

Writer’s name: Diana Kelly Levey

Top Writer’s Website: Diana Kelly

Type of writer: Freelance journalist, content marketing writer, copywriter

What we like about the website: Diana launched her website initially as a portfolio hub and a way for clients to contact her, but then started sharing her freelance writing tips on her blog. (If you’re looking for a robust hub of blog posts that address freelance topics, you’ll probably find answers on this website.) She also features links to where she’s been quoted as a freelance expert in media on her About page and client testimonials on her Clients page. Borrow these ideas for your best freelance writers website.

(Levey owns and runs this website, Best Freelance Tips.)

Be sure to check out my website, Denise Cullen, for writer portfolio inspiration as well.

FAQs about best writer websites

Do I really need a writer website?

If you’re writing just for yourself, then no, you don’t need a writer website. But if you’re planning to write professionally, then a website is non-negotiable. A website serves as your primary online portfolio, building credibility and attracting clients. 

Even if clients reach out to you via social media or freelance marketplaces, having a website is still crucial. That’s because it’s the one corner of the Internet over which you have complete control. Having this dedicated space allows you to oversee every aspect of your personal brand, and it’s impervious to changing social media algorithms.

What are the main website builders for writers?

WordPress powers almost half (43.6%) of all websites, and forms the building blocks for a staggering 493 million websites, the latest data from W3Techs suggests. It requires some technical know-how, particularly during setup, but it provides endless customization options, with thousands of themes (templates) along with free and paid plugins to enhance functionality.

Squarespace offers a visually appealing aesthetic, with solid built-in e-commerce and blogging features. But it’s not always thought to be as flexible as WordPress when it comes to customization—and has a higher price point.

Wix is good for beginners, with user-friendly drag-and-drop features. But tweaking the look and feel of your site can prove tricky.

Other website builders include Weebly, Webflow, and even Shopify (if you’re keen to monetize through selling products.)

What are the biggest website mistakes (according to writers and developers)?

Caitlin Wright reckons that trying to appeal to everyone is a common error some make when setting out to create their best writers website. Instead, niching down allows writers to attract more of their target audience who are specifically seeking the unique value that they can offer.

Stacy Ennis is constantly surprised at the number of dead pages out there —template pages that were never customized. Broken links are another big no-no. How do you fix these? Google Search Console flags broken links and errors that Google’s crawlers discover – and this is automatically updated every time Google crawls your site. Broken link plugins are also available.

Daniel Gorlovetsky describes mobile responsiveness as “crucial” so failing to consider how your website looks beyond your big screen view can be a real trap. As of September 2024, almost two-thirds (63.38%) of all website traffic comes from people using mobile devices.

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8 Secrets of Freelancers Who Never Stress about Money

If you’ve ever wondered where your freelance money is disappearing to and feel like you should be wealthier than you are, you’re not alone. Maybe your freelance business is booming, but the accounting and admin side of things makes you want to crawl under your desk. Been there, done that. Not fun.

The good news? There are ways to feel way more confident about your freelance finances, and I’m here to share some tried-and-true secrets from financially stress-free freelancers.

Money Secrets from Freelancers Who Never Stress about Finances

Here’s what these financially confident freelancers and freelance writers who are smart with money do differently—and how you can join them on the stress-free side of freelancing.

1. They Invest in Learning New Skills

The most successful freelancers know they must keep their skills sharp to stay competitive. But here’s the thing: They’re smart about what they invest in. Instead of hoarding every penny or, on the flip side, blowing hundreds or thousands on every trendy course (ahem, been there), they invest in tools and training that provide a real return.

Think critically about where you’re spending your “business expenses.” Make sure they’ll help you get a leg up on the competition and be of use to your clients. Like an SEO course that will land you higher-paying freelance jobs or that project management software that cut your admin time in half.

(This is why I keep my own freelance online courses short and actionable. I want my students to finish, apply the skills, and start seeing results quickly.)

Smart Freelance Money Tip: Take a hard look at your recent “business expenses.” Are they helping you earn more, save time, or stand out in your niche? If not, it might be time to refocus and cancel subscriptions or services that aren’t serving you.

2. They Hire an Accountant Who Understands Independent Workers

Your accountant should be more than a tax pro—they should be your financial sidekick. Navigating freelance tax deductions and quarterly payments is a minefield, and if you’re going at it alone, you’re probably leaving money on the table (and gaining a whole lot of stress).

A freelancer who is good with money works with a tax professional who understands the nuances of freelance life. From knowing what can be written off (that new laptop you bought for work? or your Canva subscription?) to making sure you’re paying the right amount of quarterly taxes, a knowledgeable accountant can save you major headaches—and money

Smart Freelance Money Tip: Yes, you’ll pay for a good accountant, but remember: That money is a write-off, too. And the peace of mind? Priceless.

3. They Keep Their Business and Personal Finances Separate

Mixing business and personal finances is a rookie freelancer mistake that leads to chaos and, possibly, IRS red flags. No bueno. The best freelancers treat their business like a business and have separate bank accounts for business income and expenses.

This not only makes tax time so much easier but also helps you see how your business is really performing. Is it profitable, or are you just skating by? A dedicated business account will show you the truth.

Smart Freelance Money Tip: Even if it feels like a small hassle, do yourself a favor and set up a business bank account. And don’t forget to use your business debit or credit card for any expenses related to your freelance work.

4. They Pay Themselves a Consistent Salary

Here’s a biggie: Successful freelancers treat themselves like employees of their own businesses. Even if you’re earning six figures, it doesn’t mean you should dip into your freelance income whenever you feel like it. Paying yourself a consistent salary brings stability to your personal finances and helps reduce financial anxiety.

For example, I run my business, DKL Content Services Inc., as an S Corp and pay me a salary. It keeps things predictable and organized, even when client work is ebbing and flowing.

Smart Freelance Money Tip: Determine a reasonable salary you can pay yourself each month, and leave the rest in your business account for taxes, investments, and expenses.

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5. They Factor Taxes into Their Rates

Taxes can be a major stressor, but the best freelancers factor tax prices and rates into every financial decision. When you quote rates for projects—like how much to charge for a 500-word article—consider the 25-30% you’ll need to set aside for taxes. In the U.S., freelancers have to pay quarterly taxes, plus self-employment tax (around 15%), so don’t let that catch you off guard. Make sure you know the top tax tips for freelancers.

Smart Freelance Money Tip: Before accepting low-paying gigs, do the math. Subtract 30% for taxes and calculate your hourly rate. If the number makes you cringe, it’s time to re-evaluate your pricing or say “no thanks” to that client.

6. They Build—and Maintain—an Emergency Fund

Freelance life is unpredictable. One month you’re overwhelmed with projects, and the next? Crickets. There’s a reason the phrase “feast or famine cycle” is often quipped in freelance circles and message boards. To keep money stress at bay, financially secure freelancers have an emergency fund that covers three to six months of expenses. (I sleep best at night with six months of savings in the bank.) This buffer keeps freelancers who are smart with money from onboarding freelance clients with red flags out of desperation or panicking when payments are late.

Smart Freelance Money Tip: If you don’t have an emergency fund yet, start small. Aim to save one month’s worth of expenses, then work your way up. Even a small cushion can bring you some peace of mind for when those lean times eventually come.

7. They Are Proactive About Their Cash Flow

Financially-savvy freelancers who are good with money know the importance of maintaining a steady cash flow. It’s a business 101 management tip but sometimes it’s something not explained in freelancing.

Having a significant cash flow means saving for taxes, have an emergency fund in place, stockpile money for the slow seasons, and they have money set aside for learning and development. Smart money freelancers keep track of payment due dates (through simple methods like a Google or Excel doc or software) and they follow up with clients when invoices are overdue. (Some freelancers even have ‘late fees’ worked into contracts and invoices!)

Smart Freelance Money Tip: Use cash flow management tools or set reminders for invoice follow-ups. Don’t be afraid to politely nudge clients if they’re dragging their feet on payment. You might even find it helpful to have a day and time of the week that’s blocked for invoicing and business tasks like this.

8. They Diversify Their Income Streams

Relying on one or two big clients is risky. Smart freelancers know this and make a point to diversify. This could mean having multiple clients in different industries or branching out into related income streams, like offering online courses, consulting, or affiliate marketing. Smart money freelancers even have a few passive income streams in the works to supplement client work.

Having multiple sources of income can help any freelancer feel more relaxed, especially when others in the industry are freaking out about AI developments, budget cuts, and freelancer problems.

Smart Freelance Money Tip: Think about ways to diversify your services. Could you teach a skill you’ve mastered? Write an eBook? Offer coaching? The possibilities are endless. The only thing that isn’t is your time and energy.

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10 High-paying Freelance Jobs

The COVID-19 pandemic gave a lot of people a taste of remote work, but companies are now calling their employees back to the office, and lots of them are refusing to go. There are many ways to run a freelance business these days and if you’re able to secure high-paying freelance jobs, you’ll probably have an easier time staying afloat.

You can solicit clients yourself or work from a platform that aggregates projects for freelancers to bid on, just to name two. Whatever way you choose, the lure of working from home–or working from anywhere–has created a massive change in the number of people striking out on their own. It’s hard to pin down a number, but most places put the estimate of self-employed people in the US at around 36% of the workforce. 

As a digital nomad myself, I love to spread knowledge of all the kinds of work that can be done without a daily commute. In fact, I’m writing this article from a cozy little room in Portugal.

To round up the 10 highest-paying freelance jobs, we turned to Glassdoor (https://www.glassdoor.com/Salaries/index.htm) to investigate the salaries of these job titles in general. 

Remember, though, that Glassdoor’s data doesn’t take into account the difference between a traditionally employed person and a freelancer. Your ability to achieve even the lower end of these ranges may depend on your level of education, experience, and the number of contacts you have in the field. 

You’ll see that many of the most lucrative freelance jobs rely on a set of skills based on the highest-paying freelance skills. With those skills, dedication, and some time, you can be among the highest paid freelancers.

Freelance jobs are often remote positions, but they don’t have to be. Some freelancers have hybrid work arrangements with some clients, and go into an office—either on a regular schedule or intermittently. Although there are certainly other high-paying freelance jobs, these are the most commonly listed across many sources, including popular jobs in 2023 and 2024 and those on track to trend for 2025.

Discover the 10 Highest-Paying Freelance Jobs 2025

Here are the types of freelance work that net the highest freelance writer salaries and great freelance hourly rates. We predict that they’ll remain high-paying freelance jobs to look for in 2025.

Software/app developer 

Possible freelance jobs salary per year: ($83,000–126,000)

This is a perennially good field for freelancers who have the specialist knowledge required to do it. Many have a degree in the field, but it’s not required. There are plenty of software developers, or engineers, without degrees. 

Keep in mind that to get a high-paying freelance job in the field without a degree, you will probably require a significant amount of experience and certificates in certain skills. Related fields for this type of work include blockchain developers and AI data specialists. These are both emerging fields, so the education and experience requirements aren’t as established.

Remote project manager ($71,000–118,000)

As remote, asynchronous work teams grow, project management must evolve. If you can manage digital tools and coordinate efforts from a workforce that might span the globe, you can nurture a communicative and successful work environment, even without a water cooler to congregate around. 

There are all kinds of freelance project management positions, and the specific type may inform what kind of education you might need. Sure, organization is required but you’ll also need soft skills in these positions, like top-notch communication skills, if you want to attract high-paying freelance jobs and better-paying freelance clients.

Data/information analyst ($69,000–103,000)

There is no doubt that we can collect large amounts of data for just about anything these days, but raw data doesn’t do much. Companies gather all kinds of information, from market research to internal business statistics, but without analysis, there’s no way to know what it all means. Data analysts evaluate raw data to determine and forecast trends, guide projects, and recommend corrections. A background in mathematics, statistics, or economics is helpful for the best-paying freelance work. We predict having these skills as a freelancer will continue to be an asset in the years ahead.

Web developer ($64,000–104,000)

This is a wide field because a web presence is required for everything from commerce to education to government. There are three types of web developers: front-end, back-end, and full-stack. Front-end developers are responsible for the parts of the website that the public sees and benefit from a background in design. Back-end developers work on the hidden parts of a website that may be more technical, such as a database, scheduling system, or commerce aspect. These developers may need more specialized education. Full-stack developers can design both the front and back ends of a site. There are college degrees available for this field, but, as with software development, there are plenty of people working in the field without degrees. Certificates and experience may be necessary to be a highly paid freelancer in this field though.

Graphic designer ($52,000–86,000)

This high-paying freelance job combines creativity and communication, and there are jobs available for professionals in all kinds of media, from digital to print to gigantic signage like billboards. The field can be difficult to break into because there is no requirement for advanced skills, and so people willing to work for very little money on sites like Fiverr means it can be oversaturated. However, there are degrees and certificates available for those who want to refine a talent for this type of work, which can ensure you’re among the highest paid of the freelancers in this field.

Digital marketer ($51,000–96,000)

This kind of marketing professional specializes in digital media, which includes marketing through search engines, email, and online advertising. Social media specialists (freelance pay range $41,000 to $67,000 annually) fall within this type of high-paying freelance job. 

People who excel in this field often have expertise in design and communication. They might also possess some of the highest-paying freelance writing skills. A deep knowledge of digital tools is also required for many of the freelance digital marketer jobs you’ll find. It’s possible to use these skills to get more freelance content marketing clients.

Accountant/tax specialist ($47,000–95,000)

Accountants and other tax specialists can easily be freelancers, especially if they work with individuals rather than large corporations. It’s a field in which you can take on clients and work from anywhere. Because of the rise of digital tools that help with bookkeeping, it’s not necessary to meet people face-to-face to help them with financial accountability. Although there are requirements to be a certified public accountant (CPA), this field has other roles that don’t require degrees, although specialized training is necessary in most cases.

Public Relations Specialist ($44,000–76,000)

This is another area in which advanced communication skills can ensure you’re on the high end of the salary scale. Public relations specialists work with clients to build their brands and shape how the public sees them. This can include organizing advertising campaigns, speaking, creating email messages, and even coaching. Many PR professionals specialize in working with a specific type of client, such as musicians or executives in certain industries. This can be a fast-paced and exciting career, and a background in business, journalism, or even politics can make this a high-paying freelance job.

Freelance writer ($42,000–109,000)

This is a tough pay range to pin down because freelance writing covers a lot of ground. There are some niche markets that make up the highest-paying freelance writing jobs, including medical writing ($70,000–109,000), technical writing ($61,000–103,000), and copy/content writing ($56,000–94,000). These kinds of freelance writing jobs require specific knowledge besides writing skill. You’ll likely earn a higher freelance income if you work with brands that have good marketing budgets and secure retainer work as a freelancer.

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Virtual Assistant ($37,000–59,000)

This high-paying remote freelancing opportunity is a prime example of a job that used to be tied to a desk but is no longer because of the digital world we now live in. Virtual assistants provide administrative support for clients, which can include scheduling appointments, answering phones, social media management, data entry, and many other tasks. Freelancing in this field can be interesting because no two clients will be alike. People who hire virtual assistants may need help but can’t afford or don’t need full-time assistance. People with administrative skills can take on multiple clients and do all the work from wherever they happen to be. 

Enjoy Your Remote Freelance Business

The keys to maximizing your income in any of these areas are expertise, experience, and market demand. Make sure to set pay rates so you can be competitive but still be able to pay your bills. There’s no sense undercutting other people if you’re then going to be making less than you’d make at a “regular” job. As you gain experience, raise your rates until you are at the pay rate you’d like to be. 

FAQs

I have the specialized training needed for freelancing in my field, but I don’t have a lot of experience. How can I find freelance writing jobs in my niche?

Joining a service organization in your field is the best way to become part of the community of people who make up your specialization and probably take advantage of classes and networking opportunities. For example, if you’re in an editorial field, join the Editorial Freelancers Association (EFA).

If you’re a web developer, check out the CodeStitch Web Developers Channel on Discord. These organizations also often have job boards that you can tap into. Whatever your specialty, there’s likely a community built around it. Check out the article “Here’s How to Find Your Freelance Community” by Minolta Walker. (https://bestfreelancetips.com/heres-how-to-find-your-freelance-community/).

I want to be a freelancer with a remote job, but I don’t know what to do.

Make a list of the skills you have. Maybe start with a list of the types of jobs you’ve held. What skills did you learn in those jobs? Don’t forget to write down things like answering phones or helping customers. These are soft skills that are needed in many freelance positions. If you do have some skills like writing or drawing, start building a portfolio of your work. 
This doesn’t even have to be paid work. You can do work for friends or put up your writing on a site like Medium, your art on something like DeviantArt, or your computer coding projects on GitHub. (Is fiverr worth it?)

If you find a field that’s interesting, do a little research or maybe take a class about it on a site like (www.ed2go.com) to see if this is something you might love to do. Getting started freelancing doesn’t have to cost a lot. In fact, here’s how to start freelancing for free.

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How To Get More Freelance Ghostwriting Clients In 2025

The demand for ghostwriters is growing and you need to position yourself as a top choice for clients to get more freelance ghostwriting clients in 2025. Most ghostwriters focus on maintaining their current client list or increasing their rates at the end of the year. But several other strategies can help you attract even more clients and grow your business in the coming year, particularly as you think about 2025 freelance writing trends.

Want more, high-paying freelance clients and less stress in 2025?

If you’re a ghostwriter looking to expand your client base, start strategizing now. Here, we’ll cover tips to help you land more ghostwriting clients in 2025.

What is Ghostwriting?

In a simple definition of ghostwriting, it involves writing content for someone else without receiving credit. It can range from books and articles to speeches and blog posts. Clients hire ghostwriters when they need writing help but don’t have the time, skills, or desire to do it themselves. As a freelance ghostwriter, your role is to capture your client’s voice and style so they can present the work as their own.

Why Is Ghostwriting a High-Paying Freelance Skill?

As demand for ghostwriting services rises, your opportunities as a ghostwriter grow too. Ghostwriting offers variety; you can specialize in ghostwriting niche areas like self-help books or business articles, or work on a wide range of projects to expand your skills.

But why is ghostwriting so popular?

For starters, ghostwriting gives clients the anonymity they often desire. Some clients prefer not to be publicly associated with certain content, while others don’t have the time or resources to write–particularly CEOs, founders, and leaders of large and small businesses. By hiring a ghostwriter, they can still get their message out without investing personal time and effort.

How Can Freelancers Succeed in Ghostwriting?

The ghostwriting industry is on the rise as more people clamor to tell their business and life stories. Or, they might simply need help writing on additional platforms as contributors like Forbes, Inc, Medium, and even LinkedIn. That’s good news for ghostwriters, but it also means increased competition in the industry. So how do you stand out and attract more clients? 

After five years of ghostwriting, I’ve learned a few strategies that work for freelance ghostwriters. 

Here’s what’s helped me succeed:

1. Develop your niche.

One mistake many ghostwriters make is trying to be a jack of all trades. While it may seem smart to take on any and every project, it’s actually more effective to focus on a freelance niche. Not only will this help you stand out, but it also positions you as an expert. Clients trust writers with specialized knowledge and experience in their industry. They’ll also pay more for that experience.

2. Build your online presence as a freelance ghostwriter

An online presence is essential for ghostwriters who need to network and attract clients. Create a professional website highlighting your services, portfolio, and freelancer testimonials. Frequently post on and engage with social media platforms like LinkedIn, X/Twitter, and Instagram to connect with potential clients and show off your work.

3. Improve communication with all clients

Effective communication is critical, especially for freelance ghostwriters. Set clear expectations from the start—determine how the client likes to communicate, and plan regular check-ins throughout the project. Don’t forget to clarify deadlines, payment terms, and any other key details before diving in. Open communication helps build trust and keeps everything running smoothly.

How to Use Social Media to Land Ghostwriting Clients

LinkedIn is my go-to platform for finding clients and creating new business opportunities. Its professional environment is ideal for networking and building valuable relationships that can lead to exciting projects and collaborations. In my LinkedIn profile headline, I clearly state that I’m a ghostwriter, so potential clients know exactly what I do as soon as they land on my page.

To make the most of LinkedIn, take full advantage of its features. Publish articles that showcase your expertise, share industry-related content, and actively promote your services. Share work samples, insights on writing, and interesting articles. 

Comment on other posts to build a strong online presence that highlights your expertise and shows potential clients you’re engaged with your field. This will also help build your audience.

Social media, especially LinkedIn, connects you with other writers and industry professionals who can offer advice, share resources, and even refer you to new projects. Engaging in relevant discussions enhances your visibility in the writing community and helps establish you as a thought leader. By consistently participating and sharing valuable insights, you’ll strengthen your credibility and maximize your impact as a ghostwriter.

How to Find Ghostwriting Clients in Person and Online

I’ve found more clients over coffees and bagels at the local co-working space than online. On the flip side, I’ve closed more ghostwriting contracts by referrals online.  It’s essential to have a presence both in the physical world and online. Your freelance community might be able to help you as well if you put the ask out there.

Remember that you’re in the “people business”  as a ghostwriter so you have to continuously be willing to meet new people. Getting out of the house and attending a local workshop or information session can also be a great way to meet potential clients in person. Many writing organizations offer networking events where you can introduce yourself, share your skills and experience, and learn about upcoming projects.

Shift Your Mindset to Become a Ghostwriting Client Magnet

Before you start building your client roster, it’s crucial to elevate your mindset. As a ghostwriter, it’s all too easy to see yourself as just a service provider rather than a creator of compelling content. Shift your perspective to embrace your role as an expert and a valuable asset to every project. This transformation in mindset can help you attract clients who not only recognize but truly appreciate your unique skills!

One great way to shift your mindset is by staying updated on industry trends, techniques, and best practices. Not only will this boost your writing skills, but it’ll also make you a more informed and knowledgeable ghostwriter. Start by setting high standards for yourself, and consistently delivering quality work will really help build your confidence.

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Freelance Client Red Flags

As a freelancer, it’s always exciting to be given the opportunity to work with a new client. Not only are you presented with another potential stream of freelance income, but you’ll also be able to add another experience to your résumé and freelance writer portfolio. However, before you commit to working with any client for a project or long-term basis, first look out for the following freelance client red flags to be sure you aren’t about to fall for a freelance job scam.

Heed These Freelance Client Red Flags

These are common indicators that it might be a bad freelance client and you should avoid working with them or stop working with them once your freelance project is complete.

They expect you to be available to them all the time.

Whether or not you’ve made clear your availability for any given week/month/etc., a client that’s consistently contacting you at all hours is unacceptable. 

Some signs you’re dealing with a red flag client are that they’re contacting you while you’re on vacation (that you told them about), it’s the weekend (!), or you’ve clocked your allotted hours for the week, and your client keeps calling you with requests about a project. 

Unless it’s somehow regarding a very dire emergency, then their request will simply have to wait. (And even then, this would be a suitable time to restate any of the time-related clauses in your freelance contract.)


When their expectations don’t match their rates, it’s a freelance client red flag.

Sometimes I wonder where certain clients get their audacity from. Early on in my freelancing days, I had too many reach out about my services—only to lowball me with freelance rates for a hefty workload. 

A client that requests you to go above and beyond for a project, but doesn’t want to pay you what you’re worth, is absolutely not worth your time. Which leads us to …

They keep adding more to your to-do list.

And they don’t want to pay you for that extra work! Increasing the freelance scope without additional pay is a classic red flag freelance client move if you ask me.

Once you and your client have agreed to a specific workload, assignment, or timeline, be sure they stick to it. 

For example, I once consulted for a client who approached me about writing newsletters for him—which later snowballed into requesting I write his bio, read through a 75-slide PowerPoint presentation, and curate a marketing plan for him. 

(Oh and he wanted me to do all of this for only $100!) 

Rightfully, I walked away from this avalanche of assignments and avoided future freelance red flag client problems.

Working with a client who lacks a clear path forward can end up looking a lot like this, where they’ll pile on one task after the next. Ultimately, it’s up to you whether you’re willing to take on any extra work—but make sure you’ve confirmed with the client that they will pay you for additional labor!

Knowing how to find freelance writing jobs shouldn’t involve jumping through so many hoops!

They’ve never worked with freelancers before.

There are some exceptions to this, but clientele who are new to working with freelance writers and freelancers may require you to hold their hand a bit through the collaboration process. This doesn’t necessarily mean they’re a red flag freelance client that you should never work with but, be aware they’ll likely require some help with understanding how to treat you like a freelancer and manage expectations for assignments.

I’ve taken on a few first-timers who assumed—for some reason—that I’d do graphic design in addition to writing copy for them. (FYI, I don’t!)

Although there was a tedious amount of back-and-forth and me telling them how to find a designer, it wasn’t so bad in the end. However, collaborating with leaders who know the lay of the land will usually yield a smoother experience. 

BTW, if you’re asked how to create a logo as a freelancer, we’ve got you covered.

The freelance red flag client treats you like an employee.

One of the perks of freelancing is, of course, the flexibility to choose when, where, and how you’ll be of service to your client(s). So, if you find that they’re expecting you to attend meetings, train new hires, or attend company get-togethers, it’s time to set—or reiterate—boundaries. 

After all, if they’re not your only client, you’ll need to fairly prioritize other projects, which may mean politely declining their requests (unless it’s somehow necessary for a project.)

Some freelancers tell clients that they’d be happy to attend weekly meetings as part of a project, but they charge their freelance hourly rate or incorporate that into their project fee. If a client expects you to be on a communication channel like Slack all day long, they better pay you for that time you’ll be tethered to the tech.

BTW, how many hours do freelancers work?

Their goals for an assignment aren’t clear.

This is a common red flag freelance client issue with clients new to hiring freelancers.

Say you receive a brief that’s missing information, doesn’t make sense, or requests something that wasn’t previously discussed. Now, if it’s your first project with this client, it’s safe to leave some room for errors as you adjust to working together. 

But if they seem to be a perpetual mess of sorts (see: forgetting certain assignment details, canceling projects last minute, neglecting to share vital information, etc.), then it’s fair to question whether they’re a worthwhile client. You deserve to work with a leader that can, ya know, actually lead. Also, it’s hard for you to be successful with your work when you don’t have the full picture of the project as well as the resources you need.

They’re a red flag client that’s a little too detail-oriented

I appreciate the attention to detail as much as the next creative person, but there’s a such thing as excess. It’s one thing to complete a round or two of edits, but if your client keeps nitpicking minor details, a line must be drawn. 

As a former editor of mine once said “You can edit and improve something to no end, but at some point, you just need to submit the work and keep it moving.” That said, if the client you’re working with is constantly holding you and your work back, consider whether it makes sense to continue collaborating with them.

They’re late to pay you.

This may be the worst freelance client red flag offense of them all. I mean, what’s worse than a client you’ve busted your tush for that can’t pay you on time? 

The stress of their late payments compromising your livelihood will never be worth it. 

Recently, I had a full-time client who always failed to compensate me on time, and the anxiety of not knowing if I’d be able to afford to live took a serious toll. 

In hindsight, working with them wasn’t worth it, regardless of how well they paid me. So, sure, the market is competitive, but remember there are plenty of companies that will compensate you in a timely manner. 

Here’s how to get started with simple writing jobs from home if you’re a beginner freelancer.

This isn’t an exhaustive list of freelance client red flags, of course, but each point ensures that you’ll look out for your best interest as you navigate the freelancing landscape. As a freelancer, you have the luxury of choosing who to work with and how you spend your time. 

And if you want to avoid working with red-flag clients just to make ends meet, keep building your network and putting yourself out there through freelance marketing efforts—you might be surprised what happens when you do!

What else do you find to be a red flag when working with clients? Comment below!

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How to get more freelance content marketing clients

The demand for quality content continues to grow, and there have never been more opportunities for freelance writers to take advantage of. In fact, 2024 stats have the worldwide freelance market valued at $3.39 billion.

One of the biggest challenges freelancers face is, unsurprisingly, finding clients. And with more writers entering the market, standing out can be tough, particularly if you want to get more freelance content marketing clients. Fortunately, implementing the right strategy can help you land high-paying freelance clients and build a successful freelance career in a competitive space. 

We’ll walk you through strategies help you solidify your freelance brand and attract more freelance brand clients who are looking for content marketing writers.

Best Tips to Get More Freelance Content Marketing Clients

Whether you’re looking to add a few more freelance content marketing clients to your freelance portfolio or you want to land your first content marketing client, these pro tips will help. (In case you’re a newbie, get the facts: What is content marketing writing?)

Identify your target market and freelance niche.

Once you’ve decided to launch your freelancing business, you might think the first step is finding content marketing clients. But the truth is that you need to set yourself apart with specialization. Niching down allows you to position yourself as an expert and attract ideal clients. Additionally, clients are more likely to pay a premium for specialized services – a win-win for all.

But how do you discover your freelance niche? Your background, skills, and interests are a great starting point. What industries do you have experience in? What types of writing do you like? Create a list of potential niches and research their profitability, competition, and demand.

Research is also a crucial component of positioning yourself effectively. For example, understanding your potential freelance content marketing clients’ industry and audience’s pain points will help you sell your content services. 

Define your personal brand and unique selling proposition. 

Equally important to finding your niche is building a compelling personal brand. Start by positioning yourself as a valuable asset by specifying your strengths. What are you exceptionally good at? Are you a skilled storyteller, a data-driven content creator, or an SEO copy expert? Use this information to define your unique selling proposition (USP).

Next, build your personal brand. Your brand is your promise and value to clients. Simply put, it’s how you want clients to perceive you. Think about what you want to stand for as a writer. For example, are you a research-focused writer who enjoys translating research or a creative copywriter? If you had a freelance friend refer work to you for a specific skill or niche, what would that work look like? Identifying what type of freelance writing you want to become known as can help as you’re creating your brand.

Lastly, showcase your expertise through a well-curated portfolio. Unlike a traditional 9-5 job where your resume represents your experience, freelancers rely on portfolios. Highlight your unique background to differentiate yourself from other writers.

Build an online presence to get more freelance content marketing clients.

Similar to your portfolio, creating a strong online presence is a must for attracting your ideal freelance clients. Like all brands, you need a website to showcase your services. Your website doesn’t need to be complicated, but it needs to include information about you, your services, your portfolio, and your contact information. Don’t overthink it! Here’s how to build your freelance portfolio.

As you build your website, optimize your content for search engines using relevant keywords and create a Google Business Profile. This will help potential clients find you when they search online for your services. This can be particularly helpful if you use SEO keywords for your city or town and you’re looking to secure local freelance content marketing clients.

Beyond your website, social platforms like LinkedIn are valuable for networking and showcasing your experience. (There are even freelance writer LinkedIn tips to follow to help you make more money.) Proactively posting, joining groups, and engaging on social media will make you more likely to show up in the feeds of prospective clients like content marketing managers. 

Find your ideal freelance content marketing clients

Now onto the heart of the topic: landing more freelance content marketing clients. It often requires a multi-pronged approach, but here are a few tried and tested ways to expand your reach.

Research online platforms for freelance content marketing clients

Platforms like Upwork, Fiverr, and Freelancer can be a starting point. Build a strong profile and actively bid on projects that align with your niche. You can also try websites like Indeed, LinkedIn, and Zip Recruiter which often post content writing roles listed by brands looking for content marketing freelance writers.

Network online and in real life to grow your freelance brand

As a freelance writer who operates as an introvert, networking wasn’t easy when I started freelancing. But, connecting with potential clients and other freelancers can help you build partnerships that lead to referrals. To find these freelance content marketing clients, attend industry events and webinars related to your niche. Plus, join online communities and set up coffee chats to build meaningful relationships. Attending local business networking events can help when you’re looking to secure more local freelance content marketing clients.

Use social media for freelance client prospecting as a freelance content marketing writer

Yep – we’re back on social media – but it’s because it matters! Through social platforms like LinkedIn, you can easily research companies in your niche. Identify key decision-makers like editors and content marketing directors, and introduce yourself through a personalized message.

Partner with content agencies

Content agencies and marketing firms often outsource writing projects to freelancers. They’re great resources to explore when you’re considering how to find freelance writing jobs. Research local agencies and introduce yourself as a freelance writer. (You can find some agencies on this list of best blogs for freelance writers.)

Keep in mind that finding quality freelance clients is a numbers game. The more connections you make, the higher your chances of landing writing projects. Stay consistent and experiment with different client acquisition tactics.

Turn content marketing leads into clients

Landing your first client can be tough and even intimidating – who actually enjoys selling themselves? Fortunately, with the right (and painless) approach, you can turn leads into freelance content marketing clients.

Warm up cold leads

Your ideal client isn’t always obvious. Research is key. Identify potential clients in your niche. See if any of them are in the best freelance writing niches of 2024. Understand their business, challenges, and goals. Use this client-specific information to guide your outreach. Some tips to warm up your cold leads:

  • Tailor your freelance pitches: Your email is your first impression. Keep it concise, personalized, and value-focused. Highlight how your skills can solve their specific problems. Use a clear and compelling subject line to grab attention. 

Get 24 examples of freelance pitches that sold.

  • Keep following up: Utilize these follow-up email tips. Remember, email inboxes fill up and people forget to reply! A quick reminder can reignite interest.

Convert warm leads into freelance content marketing client leads

Once you’ve piqued their interest, it’s time to close the deal and land that freelance content marketing client.

  • Set up a call or learn more about what they want. Freelancer Diana Kelly Levey recommends sending out a Client Intake Form to screen potential clients and ensure they have the budget you’re looking for. It also helps you have a better understanding of the type of content marketing projects they want. Make sure you’ve addressed these best questions freelancers should ask clients.
  • Custom proposals: Create individualized proposals that address the client’s needs. Showcase your understanding of their business and how your services align with their goals.
  • Value proposition: Articulate the value you bring to the table. If possible, use metrics and case studies to demonstrate your expertise.
  • Negotiation and closing: Prepare to discuss rates and deadlines. Know your minimum acceptable rate and be willing to walk away if the client isn’t a good fit. Saying no can free up space for a better client who will pay what you deserve

Warming up and converting leads is more than landing the content marketing client. Focus on fostering a long-term relationship rather than just securing a one-time project.

Attract freelance clients with content

Your writing skills are your product, so market them effectively when considering how to get freelance writing work. Creating and sharing content is the best way to draw in clients and establish yourself as a thought leader. Here are a few tips to get started:

Create valuable content

To attract and engage potential clients, create valuable content consistently. Share insights through blog posts, offer free resources like ebooks or templates, and expand your reach by contributing to industry publications. Publish snippets of content on social media for your audience to see.

Build your audience with email

An email list is an asset for any freelancer. Offer lead magnets like free guides to encourage sign-ups. Once you have subscribers, nurture them with valuable content delivered through regular newsletters. This builds trust and positions you as an industry expert, increasing the likelihood of converting subscribers into clients. 

Sign up for one of the best freelance newsletters here.

Engage in online communities when figuring out how to get more freelance content marketing clients

In addition to email and social media, participate actively in online communities and forums related to your niche. Share your expertise, answer questions, and build relationships with potential clients. This sets you apart as an industry expert and provides opportunities to connect with people seeking your services.

Becoming an in-demand content marketing freelance writer is a long-term strategy. Don’t expect to post one blog post and have inquiries flood in—consistency is key. Keep creating useful content, connect with your audience, and measure what works to refine your approach.

Networking and collaborating with freelancers

Networking is the backbone of most businesses—and freelancing is no different. But it’s about building meaningful relationships and finding your freelance community, not handing out business cards.

One networking strategy is connecting with other freelancers. Building relationships with complementary professionals, such as designers, web developers, or social media managers, can open doors to new opportunities. By recommending each other’s services, you can create a mutually beneficial partnership.

Another key component of networking is nurturing relationships. For example, after networking events or online chats, send a personalized note to keep the conversation going. Similarly, after meeting potential clients, share insights and resources to establish yourself as an expert. Consistent engagement is key to staying top-of-mind with potential clients.

Winning clients with your freelance reputation

Freelancing longevity is built on a strong reputation. Provide clients with consistent, high-quality work, and they’ll keep using your services. A few quick tips to help you build a good reputation as a freelancer:

  1. Deliver consistently great work. Quality is key to client satisfaction.
  2. Showcase your successes. Testimonials and case studies build trust.
  3. Encourage referrals. Happy clients are your advocates. This is one of the best ways to get more freelance content marketing clients.
  4. Stay updated. Continuous learning helps you improve your skills and grow as a freelance writer.

Find out, how do freelancers define “success.”

Landing more clients starts with you

Building a thriving freelance business requires grit and a solid strategy. Focus on delivering exceptional work, nurturing relationships, and staying informed on industry trends. If you consistently implement these strategies, you’ll attract more clients, increase your earnings, and establish yourself as a sought-after freelancer. By following these tips as part of your freelance business strategy, you can land more clients and watch your personal brand grow.

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How to Become a Freelance Writer

The dream of becoming a freelance writer is appealing to many, offering the freedom to work from anywhere, the flexibility to set your own schedule, and the potential to earn a living doing something you love. But how do you actually get started to become a freelance writer?

Whether you’re new to the writing world or transitioning from another career and thinking about how to become a freelance writer, this guide will walk you through the steps to establish yourself as a freelance writer and start building a successful business.

How to Become a Freelance Writer?

Follow this guide that includes the best freelance writing tips if you want to have a long career as a freelance writer.

1. Leverage all previous writing experience.

You might be surprised at how much writing experience you already have. Think about the professional emails you’ve written—these are examples of copywriting. Perhaps you’ve written reports, proposals, or presentations at your current job; these can also demonstrate your writing skills. Even if you’ve only dabbled in blogging or social media, these experiences can serve as valuable portfolio pieces.

Take a moment to reflect on your past work. Do you have any writing samples from college or past jobs? Even if they weren’t created with a writing career in mind, they can still showcase your abilities. Scrutinize these pieces and see if they could be polished and included in your portfolio. If you don’t have any samples you’re proud of, consider offering your writing services to a friend or family member who owns a small business. This can help you build up your portfolio with real-world examples, even if you’re working at a lower rate initially.

2. Tell everyone you’re a freelance writer.

One of the most important steps in becoming a successful freelance writer is letting the world know you’re available for hire. Start by emailing friends, family, and former colleagues to let them know you’re freelancing and that you’d be happy to offer your writing services. This can be a powerful way to get your first few clients and build momentum. It’s also a great avenue to explore for how to find freelance writing jobs.

Your network is one of your greatest assets, especially when you’re just starting out. People are more likely to hire someone they know or who comes recommended by a friend. Don’t be shy about promoting your new venture on social media as well. Post about your services on LinkedIn, Facebook, and Twitter, and encourage your connections to spread the word.

3. Update your LinkedIn profile.

LinkedIn is a powerful platform for freelancers, and having a well-crafted profile is essential. Start by updating your headline to include the words “freelance writer.” This will help potential clients find you when they search for writers in their network. Your summary should be compelling and keyword-rich, highlighting your skills, experience, and the types of writing you specialize in.

Don’t forget to add a high-quality photo that shows your face—selfies taken in your car or bathroom won’t cut it. Your profile photo is often the first impression potential clients will have of you, so make sure it’s professional. If you’re unsure what to include in your summary, look at the profiles of other successful freelance writers and see how they present themselves.

4. Launch your freelance writer website.

Having your own website is crucial for establishing your freelance writing business. It serves as your online portfolio, a place where potential clients can see your work, learn more about you, and contact you easily. If you don’t already have a website, start with a simple, barebones site that includes your best work, an “About Me” page, and a contact form.

Platforms like WordPress and SquareSpace make it easy to create a professional-looking website, even if you don’t have any web design experience. As your business grows, you can always expand your website, but in the beginning, focus on getting something up and running.

5. Write a memorable About Me” page

Your “About Me” page is an opportunity to showcase your personality and writing style. While it’s important to come across as professional, don’t be afraid to inject some of your own voice into the copy. Potential clients want to work with someone who is not only talented but also enjoyable to collaborate with.

In your “About Me” page, include a brief overview of your background, your writing experience, and what makes you unique as a writer. You might also want to share a personal story or anecdote that illustrates your passion for writing. The goal is to create a connection with your audience and convince them that you’re the right writer for their project.

Add personality into the description so potential clients get a better feel for who “you” are.

6. Decide on the type of writing you want to do.

Freelance writing is a broad field with many different niches. Before you start pitching clients, it’s important to decide what type of writing you want to focus on. Are you interested in blogging, copywriting, technical writing, or perhaps ghostwriting? 

Do you want to write for magazines, websites, or businesses? The more specific you can be, the easier it will be to target potential clients and build a portfolio in your chosen niche.

Take some time to brainstorm your interests and skills. What topics are you passionate about? What kind of writing do you enjoy doing? Creating a list of your interests and expertise can help you narrow down your focus and start seeking out opportunities in those areas.

Make sure it’s clear on your website which type of freelance writing you offer and excel in.

7. Research potential clients and markets

Once you’ve decided on the type of writing you want to do and started building your freelance portfolio, it’s time to research potential clients and markets as part of the exercise on how to get freelance writing work. This involves identifying the publications, websites, and businesses that align with your interests and skills.

Spend some time reading the publications you want to write for and familiarizing yourself with their style, tone, and audience.

If you’re interested in content marketing and working with specific brands or types of brands in particular freelance niches, research companies that are known for their content strategies and see if they hire freelance writers. 

LinkedIn can be a valuable resource for finding potential clients. Look for companies that are active in your niche and connect with their content managers or marketing directors. Building relationships with these key players can open the door to future freelance opportunities.

8 Stay Organized and Manage Your Time

As a freelance writer, you’ll likely be juggling multiple projects at once. Staying organized and managing your time effectively is crucial to your success. Use tools like Google Calendar or project management apps to keep track of deadlines, appointments, and client communications.

Create a daily task list to help you stay focused and prioritize your work. It can also be helpful to set aside specific blocks of time for tasks like pitching, writing, and administrative work. The more organized you are, the more productive you’ll be, and the easier it will be to manage a growing freelance business.

9. Keep learning skills and taking classes

The writing industry is constantly evolving, and as a freelance writer, it’s important to stay up-to-date with trends and continue improving your skills. Invest in your professional development by taking writing courses, attending workshops, or reading industry blogs.

Your clients will want to know if you understand some generative AI technology, if you can produce a newsletter in their platform, if you feel comportable working in common apps for freelancers – like Asana, Figma, and Basecamp.

The more you learn, the more valuable you’ll become to your clients, and the easier it will be to command higher rates and nab retainer contacts.

Always Be Learning as a Freelance Writer

As many of us explored how to become a freelance writer, we’ve acquired various skills along the way. That’s what you’ll do as well on your journey to being a professional freelance writer. Whether you want to become a freelance writer as a side hustle or quit your job and explore full-time freelance writing, the freelance writing tips above can help you do just that. Have patience with yourself and the process and you’ll be on your way to earning freelance writing money in no time.

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