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What Is a Freelance Example?

If you’re curious about becoming a freelance writer, you’re likely wondering: What does freelance writing actually look like?

From crafting blog posts for businesses to writing scripts for videos, freelance writing covers a wide range of opportunities and the answer to ‘what is a freelance example’ can be a number of things.

Whether you’re just starting out and exploring how to find freelance writing jobs or looking to level up, understanding the different types of freelance writing jobs is key to shaping your career.

Let’s dive into the various types of freelance writing, examples of freelance writing work for each, and what you can expect to work on as a freelancer.

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Here are some examples of freelance writing work to show you what types of freelance writing you might want to explore.

1. Blog Writing

One of the most common and accessible types of freelance writing is blog writing. Whether you’re ghostwriting posts for businesses or running your own blog, this form of writing allows you to educate and engage readers on a wide array of topics. Blog posts typically range from 600 to 1,500 words and can focus on anything from SEO-optimized how-tos to personal experiences that gain a following and keep readers coming back for more.

Example of Freelance Blog Writing:

Blog writing can be a great way to start your freelance career and it’s one of the best ways to showcase your writing talents. It’s a smart move to specialize in a freelance niche like health, technology, or lifestyle, you can increase your rates and gain consistent clients.

2. Article Writing

If you’ve ever flipped through a magazine or found yourself on an online magazine’s website reading about a recent celebrity trend and how you can try it, you’ve seen examples of article writing. Freelance writers often contribute articles to print or digital outlets. This type of writing can involve in-depth research, interviews with experts, and producing content that is educational, entertaining, or both. This is one of the most popular searches someone looks into when learning how to find freelance writing jobs.

Example of Freelance Article Writing:

While article writing can be competitive amongst other freelancers, the pay can be higher than blog writing depending on the outlet you write for, especially if you land work with well-known publications.

3. Copywriting

Copywriting is the art of writing persuasive content for advertising and marketing purposes. Bottom line? You’re trying to sell something. Examples of freelance copywriting can include product descriptions, email campaigns, landing pages, or social media ads. The goal? To get the reader to take action, like purchasing a product, signing up for a service, or subscribing to a newsletter.

Example of Freelance Copywriting:

  • Landing page copy for a brand, like the landing page(s) I wrote for GNC Routines.

Copywriters often charge premium rates, especially if they’re skilled at crafting compelling calls to action that drive conversions.

4. Content Marketing Writing

Content marketing writing involves creating valuable content that informs, educates, or entertains readers while subtly promoting a product or brand. Think of this as storytelling with a purpose. Content marketing can take many forms, from blog posts and articles to case studies and white papers. Sometimes you’ll need to interview subject matter experts (SMEs) from the company or find them on your own. Other times, it’ll be a research only article. Ask teh editor for freelance examples to show you what they’re looking for.

Example of Content Marketing Writing:

If you’re good at knowledgeable advice with brand messaging, content marketing can be a lucrative freelance writing avenue. It’s one of my favorite freelance writing example types.

5. Ghostwriting

Ghostwriting involves writing content for someone else without receiving public credit. In other words, your name or byline won’t be on it. You could be hired to write blog posts, eBooks, speeches, LinkedIn posts, or even entire books under someone else’s name. Ghostwriters need to be skilled at capturing their client’s voice and tone.

Example of Freelance Ghostwriting:

  • A CEO’s blog posts on leadership strategies for their website or LinkedIn posts is a freelance example of ghostwriting.

Ghostwriting often pays well since the writer is often working on high-profile or in-depth projects. One of the biggest challenges is getting the client’s voice and tone down, and finding new clients if you signed a NDA can make it difficult to show off samples to new clients.

6. eCommerce Writing

You’ve likely noticed more articles these days featuring lists of products with handy “Buy Now” buttons. This is eCommerce writing, where freelance writers create product roundups, reviews, or shopping guides that incorporate affiliate links. Brands and publications use these articles to drive revenue through product sales. Simply put, if you research “best running shoes” and find yourself on a website like Health.com and then decide to buy a product from a link on that page, the publication might get a cut of that sale.

Example of eCommerce Writing:

eCommerce writing can be a stable source of income if you’re comfortable researching products and writing compelling descriptions.

7. Video Script Writing

If you love creating content that comes to life through visuals, video script writing might be for you. (Those of you who perhaps wanted to pursue a career in TV journalism might enjoy this example of freelance writing.) With the rise of YouTube, TikTok, and Instagram Reels, brands are investing in video content more than ever, and they need skilled writers to craft their scripts. 

This type of freelance writing requires strong storytelling skills and the ability to convey a message clearly and concisely through visuals.

Example of Video Script Writing:

  • A script for a company’s promotional video on Instagram Reels or TikTok is an answer to what is a freelance example.

Video scriptwriters are in high demand, and the pay can be substantial, especially if you work with larger brands or production companies. Come up with package rates and add this freelance example on to other services for a serious freelance rate boost.

8. Technical Writing

Technical writing is perfect for those who enjoy diving deep into complex subjects and explaining them in simple terms. This type of writing includes creating user manuals, product instructions, or detailed how-to guides. Technical writing often requires expertise in a particular field, such as technology, finance, or healthcare.

Example of Technical Writing:

  • A user manual for a new smartphone could be a great freelance writing example of technical writing.

While technical writing may require specialized knowledge, it also tends to pay higher rates due to the complexity of the work.

9. Social Media Writing

In today’s digital age, social media writing is one of the fastest-growing types of freelance work. From writing Instagram captions to crafting entire social media campaigns, freelance social media writers help brands maintain a strong online presence. The goal is to engage followers and boost brand awareness through clever, shareable content. Staying on stop of social media trends is a must for this type of freelancer.

Example of Social Media Writing:

  • “Top 5 Skincare Tips for Glowing Skin ✨ #SelfCareSunday” (for a beauty brand on Instagram)

This freelance example of writing requires snappy, concise content and often pays per post or campaign. You can offer social media writing services as an add-on to freelance clients after writing an article for them to boost your income.

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How to get more freelance content marketing clients

The demand for quality content continues to grow, and there have never been more opportunities for freelance writers to take advantage of. In fact, 2024 stats have the worldwide freelance market valued at $3.39 billion.

One of the biggest challenges freelancers face is, unsurprisingly, finding clients. And with more writers entering the market, standing out can be tough, particularly if you want to get more freelance content marketing clients. Fortunately, implementing the right strategy can help you land high-paying freelance clients and build a successful freelance career in a competitive space. 

We’ll walk you through strategies help you solidify your freelance brand and attract more freelance brand clients who are looking for content marketing writers.

Best Tips to Get More Freelance Content Marketing Clients

Whether you’re looking to add a few more freelance content marketing clients to your freelance portfolio or you want to land your first content marketing client, these pro tips will help. (In case you’re a newbie, get the facts: What is content marketing writing?)

Identify your target market and freelance niche.

Once you’ve decided to launch your freelancing business, you might think the first step is finding content marketing clients. But the truth is that you need to set yourself apart with specialization. Niching down allows you to position yourself as an expert and attract ideal clients. Additionally, clients are more likely to pay a premium for specialized services – a win-win for all.

But how do you discover your freelance niche? Your background, skills, and interests are a great starting point. What industries do you have experience in? What types of writing do you like? Create a list of potential niches and research their profitability, competition, and demand.

Research is also a crucial component of positioning yourself effectively. For example, understanding your potential freelance content marketing clients’ industry and audience’s pain points will help you sell your content services. 

Define your personal brand and unique selling proposition. 

Equally important to finding your niche is building a compelling personal brand. Start by positioning yourself as a valuable asset by specifying your strengths. What are you exceptionally good at? Are you a skilled storyteller, a data-driven content creator, or an SEO copy expert? Use this information to define your unique selling proposition (USP).

Next, build your personal brand. Your brand is your promise and value to clients. Simply put, it’s how you want clients to perceive you. Think about what you want to stand for as a writer. For example, are you a research-focused writer who enjoys translating research or a creative copywriter? If you had a freelance friend refer work to you for a specific skill or niche, what would that work look like? Identifying what type of freelance writing you want to become known as can help as you’re creating your brand.

Lastly, showcase your expertise through a well-curated portfolio. Unlike a traditional 9-5 job where your resume represents your experience, freelancers rely on portfolios. Highlight your unique background to differentiate yourself from other writers.

Build an online presence to get more freelance content marketing clients.

Similar to your portfolio, creating a strong online presence is a must for attracting your ideal freelance clients. Like all brands, you need a website to showcase your services. Your website doesn’t need to be complicated, but it needs to include information about you, your services, your portfolio, and your contact information. Don’t overthink it! Here’s how to build your freelance portfolio.

As you build your website, optimize your content for search engines using relevant keywords and create a Google Business Profile. This will help potential clients find you when they search online for your services. This can be particularly helpful if you use SEO keywords for your city or town and you’re looking to secure local freelance content marketing clients.

Beyond your website, social platforms like LinkedIn are valuable for networking and showcasing your experience. (There are even freelance writer LinkedIn tips to follow to help you make more money.) Proactively posting, joining groups, and engaging on social media will make you more likely to show up in the feeds of prospective clients like content marketing managers. 

Find your ideal freelance content marketing clients

Now onto the heart of the topic: landing more freelance content marketing clients. It often requires a multi-pronged approach, but here are a few tried and tested ways to expand your reach.

Research online platforms for freelance content marketing clients

Platforms like Upwork, Fiverr, and Freelancer can be a starting point. Build a strong profile and actively bid on projects that align with your niche. You can also try websites like Indeed, LinkedIn, and Zip Recruiter which often post content writing roles listed by brands looking for content marketing freelance writers.

Network online and in real life to grow your freelance brand

As a freelance writer who operates as an introvert, networking wasn’t easy when I started freelancing. But, connecting with potential clients and other freelancers can help you build partnerships that lead to referrals. To find these freelance content marketing clients, attend industry events and webinars related to your niche. Plus, join online communities and set up coffee chats to build meaningful relationships. Attending local business networking events can help when you’re looking to secure more local freelance content marketing clients.

Use social media for freelance client prospecting as a freelance content marketing writer

Yep – we’re back on social media – but it’s because it matters! Through social platforms like LinkedIn, you can easily research companies in your niche. Identify key decision-makers like editors and content marketing directors, and introduce yourself through a personalized message.

Partner with content agencies

Content agencies and marketing firms often outsource writing projects to freelancers. They’re great resources to explore when you’re considering how to find freelance writing jobs. Research local agencies and introduce yourself as a freelance writer. (You can find some agencies on this list of best blogs for freelance writers.)

Keep in mind that finding quality freelance clients is a numbers game. The more connections you make, the higher your chances of landing writing projects. Stay consistent and experiment with different client acquisition tactics.

Turn content marketing leads into clients

Landing your first client can be tough and even intimidating – who actually enjoys selling themselves? Fortunately, with the right (and painless) approach, you can turn leads into freelance content marketing clients.

Warm up cold leads

Your ideal client isn’t always obvious. Research is key. Identify potential clients in your niche. See if any of them are in the best freelance writing niches of 2024. Understand their business, challenges, and goals. Use this client-specific information to guide your outreach. Some tips to warm up your cold leads:

  • Tailor your freelance pitches: Your email is your first impression. Keep it concise, personalized, and value-focused. Highlight how your skills can solve their specific problems. Use a clear and compelling subject line to grab attention. 

Get 24 examples of freelance pitches that sold.

  • Keep following up: Utilize these follow-up email tips. Remember, email inboxes fill up and people forget to reply! A quick reminder can reignite interest.

Convert warm leads into freelance content marketing client leads

Once you’ve piqued their interest, it’s time to close the deal and land that freelance content marketing client.

  • Set up a call or learn more about what they want. Freelancer Diana Kelly Levey recommends sending out a Client Intake Form to screen potential clients and ensure they have the budget you’re looking for. It also helps you have a better understanding of the type of content marketing projects they want. Make sure you’ve addressed these best questions freelancers should ask clients.
  • Custom proposals: Create individualized proposals that address the client’s needs. Showcase your understanding of their business and how your services align with their goals.
  • Value proposition: Articulate the value you bring to the table. If possible, use metrics and case studies to demonstrate your expertise.
  • Negotiation and closing: Prepare to discuss rates and deadlines. Know your minimum acceptable rate and be willing to walk away if the client isn’t a good fit. Saying no can free up space for a better client who will pay what you deserve

Warming up and converting leads is more than landing the content marketing client. Focus on fostering a long-term relationship rather than just securing a one-time project.

Attract freelance clients with content

Your writing skills are your product, so market them effectively when considering how to get freelance writing work. Creating and sharing content is the best way to draw in clients and establish yourself as a thought leader. Here are a few tips to get started:

Create valuable content

To attract and engage potential clients, create valuable content consistently. Share insights through blog posts, offer free resources like ebooks or templates, and expand your reach by contributing to industry publications. Publish snippets of content on social media for your audience to see.

Build your audience with email

An email list is an asset for any freelancer. Offer lead magnets like free guides to encourage sign-ups. Once you have subscribers, nurture them with valuable content delivered through regular newsletters. This builds trust and positions you as an industry expert, increasing the likelihood of converting subscribers into clients. 

Sign up for one of the best freelance newsletters here.

Engage in online communities when figuring out how to get more freelance content marketing clients

In addition to email and social media, participate actively in online communities and forums related to your niche. Share your expertise, answer questions, and build relationships with potential clients. This sets you apart as an industry expert and provides opportunities to connect with people seeking your services.

Becoming an in-demand content marketing freelance writer is a long-term strategy. Don’t expect to post one blog post and have inquiries flood in—consistency is key. Keep creating useful content, connect with your audience, and measure what works to refine your approach.

Networking and collaborating with freelancers

Networking is the backbone of most businesses—and freelancing is no different. But it’s about building meaningful relationships and finding your freelance community, not handing out business cards.

One networking strategy is connecting with other freelancers. Building relationships with complementary professionals, such as designers, web developers, or social media managers, can open doors to new opportunities. By recommending each other’s services, you can create a mutually beneficial partnership.

Another key component of networking is nurturing relationships. For example, after networking events or online chats, send a personalized note to keep the conversation going. Similarly, after meeting potential clients, share insights and resources to establish yourself as an expert. Consistent engagement is key to staying top-of-mind with potential clients.

Winning clients with your freelance reputation

Freelancing longevity is built on a strong reputation. Provide clients with consistent, high-quality work, and they’ll keep using your services. A few quick tips to help you build a good reputation as a freelancer:

  1. Deliver consistently great work. Quality is key to client satisfaction.
  2. Showcase your successes. Testimonials and case studies build trust.
  3. Encourage referrals. Happy clients are your advocates. This is one of the best ways to get more freelance content marketing clients.
  4. Stay updated. Continuous learning helps you improve your skills and grow as a freelance writer.

Find out, how do freelancers define “success.”

Landing more clients starts with you

Building a thriving freelance business requires grit and a solid strategy. Focus on delivering exceptional work, nurturing relationships, and staying informed on industry trends. If you consistently implement these strategies, you’ll attract more clients, increase your earnings, and establish yourself as a sought-after freelancer. By following these tips as part of your freelance business strategy, you can land more clients and watch your personal brand grow.

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How to Become a Freelance Writer

The dream of becoming a freelance writer is appealing to many, offering the freedom to work from anywhere, the flexibility to set your own schedule, and the potential to earn a living doing something you love. But how do you actually get started to become a freelance writer?

Whether you’re new to the writing world or transitioning from another career and thinking about how to become a freelance writer, this guide will walk you through the steps to establish yourself as a freelance writer and start building a successful business.

How to Become a Freelance Writer?

Follow this guide that includes the best freelance writing tips if you want to have a long career as a freelance writer.

1. Leverage all previous writing experience.

You might be surprised at how much writing experience you already have. Think about the professional emails you’ve written—these are examples of copywriting. Perhaps you’ve written reports, proposals, or presentations at your current job; these can also demonstrate your writing skills. Even if you’ve only dabbled in blogging or social media, these experiences can serve as valuable portfolio pieces.

Take a moment to reflect on your past work. Do you have any writing samples from college or past jobs? Even if they weren’t created with a writing career in mind, they can still showcase your abilities. Scrutinize these pieces and see if they could be polished and included in your portfolio. If you don’t have any samples you’re proud of, consider offering your writing services to a friend or family member who owns a small business. This can help you build up your portfolio with real-world examples, even if you’re working at a lower rate initially.

2. Tell everyone you’re a freelance writer.

One of the most important steps in becoming a successful freelance writer is letting the world know you’re available for hire. Start by emailing friends, family, and former colleagues to let them know you’re freelancing and that you’d be happy to offer your writing services. This can be a powerful way to get your first few clients and build momentum. It’s also a great avenue to explore for how to find freelance writing jobs.

Your network is one of your greatest assets, especially when you’re just starting out. People are more likely to hire someone they know or who comes recommended by a friend. Don’t be shy about promoting your new venture on social media as well. Post about your services on LinkedIn, Facebook, and Twitter, and encourage your connections to spread the word.

3. Update your LinkedIn profile.

LinkedIn is a powerful platform for freelancers, and having a well-crafted profile is essential. Start by updating your headline to include the words “freelance writer.” This will help potential clients find you when they search for writers in their network. Your summary should be compelling and keyword-rich, highlighting your skills, experience, and the types of writing you specialize in.

Don’t forget to add a high-quality photo that shows your face—selfies taken in your car or bathroom won’t cut it. Your profile photo is often the first impression potential clients will have of you, so make sure it’s professional. If you’re unsure what to include in your summary, look at the profiles of other successful freelance writers and see how they present themselves.

4. Launch your freelance writer website.

Having your own website is crucial for establishing your freelance writing business. It serves as your online portfolio, a place where potential clients can see your work, learn more about you, and contact you easily. If you don’t already have a website, start with a simple, barebones site that includes your best work, an “About Me” page, and a contact form.

Platforms like WordPress and SquareSpace make it easy to create a professional-looking website, even if you don’t have any web design experience. As your business grows, you can always expand your website, but in the beginning, focus on getting something up and running.

5. Write a memorable About Me” page

Your “About Me” page is an opportunity to showcase your personality and writing style. While it’s important to come across as professional, don’t be afraid to inject some of your own voice into the copy. Potential clients want to work with someone who is not only talented but also enjoyable to collaborate with.

In your “About Me” page, include a brief overview of your background, your writing experience, and what makes you unique as a writer. You might also want to share a personal story or anecdote that illustrates your passion for writing. The goal is to create a connection with your audience and convince them that you’re the right writer for their project.

Add personality into the description so potential clients get a better feel for who “you” are.

6. Decide on the type of writing you want to do.

Freelance writing is a broad field with many different niches. Before you start pitching clients, it’s important to decide what type of writing you want to focus on. Are you interested in blogging, copywriting, technical writing, or perhaps ghostwriting? 

Do you want to write for magazines, websites, or businesses? The more specific you can be, the easier it will be to target potential clients and build a portfolio in your chosen niche.

Take some time to brainstorm your interests and skills. What topics are you passionate about? What kind of writing do you enjoy doing? Creating a list of your interests and expertise can help you narrow down your focus and start seeking out opportunities in those areas.

Make sure it’s clear on your website which type of freelance writing you offer and excel in.

7. Research potential clients and markets

Once you’ve decided on the type of writing you want to do and started building your freelance portfolio, it’s time to research potential clients and markets as part of the exercise on how to get freelance writing work. This involves identifying the publications, websites, and businesses that align with your interests and skills.

Spend some time reading the publications you want to write for and familiarizing yourself with their style, tone, and audience.

If you’re interested in content marketing and working with specific brands or types of brands in particular freelance niches, research companies that are known for their content strategies and see if they hire freelance writers. 

LinkedIn can be a valuable resource for finding potential clients. Look for companies that are active in your niche and connect with their content managers or marketing directors. Building relationships with these key players can open the door to future freelance opportunities.

8 Stay Organized and Manage Your Time

As a freelance writer, you’ll likely be juggling multiple projects at once. Staying organized and managing your time effectively is crucial to your success. Use tools like Google Calendar or project management apps to keep track of deadlines, appointments, and client communications.

Create a daily task list to help you stay focused and prioritize your work. It can also be helpful to set aside specific blocks of time for tasks like pitching, writing, and administrative work. The more organized you are, the more productive you’ll be, and the easier it will be to manage a growing freelance business.

9. Keep learning skills and taking classes

The writing industry is constantly evolving, and as a freelance writer, it’s important to stay up-to-date with trends and continue improving your skills. Invest in your professional development by taking writing courses, attending workshops, or reading industry blogs.

Your clients will want to know if you understand some generative AI technology, if you can produce a newsletter in their platform, if you feel comportable working in common apps for freelancers – like Asana, Figma, and Basecamp.

The more you learn, the more valuable you’ll become to your clients, and the easier it will be to command higher rates and nab retainer contacts.

Always Be Learning as a Freelance Writer

As many of us explored how to become a freelance writer, we’ve acquired various skills along the way. That’s what you’ll do as well on your journey to being a professional freelance writer. Whether you want to become a freelance writer as a side hustle or quit your job and explore full-time freelance writing, the freelance writing tips above can help you do just that. Have patience with yourself and the process and you’ll be on your way to earning freelance writing money in no time.

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How Do I Find My First Freelance Writing Job?

Ready to kick-start your search and land your first freelance job? Be open to opportunities when you’re exploring how do I start freelance writing. Finding gigs and even long-term assignments is easier now than it was in the early nineties when I literally stumbled into mine. Solutions to how do I get my first freelance writing job are right at your fingertips now.

My first printed article, which led to my first columnist gig came about because I worked for the company and expressed an interest in one of their magazines. When I turned the piece in, the editor read it right in front of me—which is how I discovered I had stapled the first page of the manuscript upside down. The lesson here is that you don’t have to be perfect to start freelancing, especially when you explore “how do I find my first writing job?” The actual writing is all that matters.

However, these days, you have to make yourself known to a wider range of people so you can connect with the opportunities that are out there. Doing that takes a lot of reading and networking. Sometimes you have to go outside your comfort zone and write something you might not know a lot about. It’s almost always worth it.

How do I start freelance writing?

Looking for work is literally part of freelancing. Every day, read freelance newsletters, LinkedIn alerts, and any freelancing websites looking for freelance writing opportunities. There are a lot of places to look when you’re looking for work as a beginner freelance writer! This will give you some leads to follow for pitches or applications. I always make it a goal to send in one pitch or application every day. 

Make a list of ideas you have for articles and create a template for a pitch letter. This will include a couple of sentences for the pitch idea, a small paragraph about who you are and why you’re the person to write this article right now, and a small paragraph that lets the editor know why you think this article would appeal to their readers. The letter should be short, have a succinct point, and professional (yet friendly). 

When you see a call for pitches about a topic that matches something on your list, fill in that pitch letter template with the specific details and send it out. Your goal is to get a good idea across quickly to somebody who may be reading fifty of these letters a day. If they think you can make their life easier, you’re likely to get the job!

How do I start freelance writing with no experience?

There are different answers to this question of how to find freelance writing jobs, depending on where you are in life. If you’re looking for entry-level freelance writing jobs, but you have other experience, then the easiest way to kick-start a freelance writing career is to write in the space where your expertise lies. Trade magazines are a great place to start doing this. This is probably the biggest advantage of having your first freelance job be the start of a second career.  Here are the 5 Ways to Start Freelancing with No Experience.

If you’re not established in a specific industry, the first thing to do is make a list of your hobbies and things that interest you. Make sure to read widely about any topic you want to write about and be as knowledgeable as you can, then search for article requests. These may even be in publications you’ve been reading, which is important when looking for freelance writing opportunities for beginners. Being familiar with a specific publication makes it easier to write in the style they prefer and to know what types of articles they’re interested in. If you think of something while you’re reading, go to their masthead (or website), find the editor for the section you want to write about, familiarize yourself with the writer’s guidelines, and pitch the idea! 

How do I find first freelance writing job clients?

We get it. You’re ready to discover the best ways to find freelance writing jobs for beginners. And that can be tough when clients want to know what you’ve written before. Prior published pieces are called “clips.” Here are some suggestions on how to get your first freelance writing samples, even if you haven’t had a freelance client yet.

  • If you have written for any publications, make a PDF copy of the articles and keep them in a folder that people can access online. DropBox and Google Doc work well for this. 
  • If you haven’t published anything traditionally yet, you can still make a portfolio by writing samples and publishing them online. 
  • Medium gives you the ability to create your own portfolio without waiting for somebody else to publish you. It’s kind of like having a blog but better. What you write has the look and feel of an article, and as a member (which is free), you can also submit to Medium publications. The articles you post to your own account are considered published clips, and you can even choose to monetize them.
  • You can also write articles on LinkedIn as a creator.

Once you’re in talks with clients, bring up some of these top questions freelancers should ask clients.

It’s a good way to show professionalism while you’re exploring your first freelance writing job.

Ways to find freelance writing jobs, even if you’re a beginner

If you are making plans to leave an existing job, it might help to let people know about your future freelance plans. While you still have easy access to your network of colleagues, find out if their companies use freelancers, and alert them that you will soon be soliciting that type of work. 

If you don’t already have a profile on LinkedIn , make one. In almost all cases, the free version of LinkedIn will be sufficient. Make your portfolio available, click on the option to say you’re “open to work,” and sign up for job alerts in the field you want to work. 5 Ways to Spruce Up Your LinkedIn Profile.

Facebook and Instagram may be important, depending on the type of work you’re looking for. 

Facebook especially has different groups for all kinds of things. Search for groups that may provide job leads or even just networking within the general writing community or in your niche, and check in with them often. You want to become a legitimate member of the communities you choose, not just somebody who asks for job leads or advertises their services. Success in these fields requires making real connections—relationships are everything! You might even want to give copywriting a shot and learn how to get started freelance copywriting as a beginner.

Can I make a living as a freelance writer?

Yes! But probably not at first. (Sorry not sorry. We’re all about honesty here, especially when it comes to “can I earn a living freelancing.”)

You might think you’re ready to rake in the money once you’ve figure out how to start freelance writing.

But takes a while to become established and, depending on what publications you’re writing for, the amount of pay and how long it takes to be paid means this is not something that will likely pay the mortgage right away. Many outlets pay on publication, and the lead time for articles can be months. So you may be writing about Christmas in July, but you won’t get paid until after Christmas. Many freelance writers also dabble in other creative or academic work to keep things interesting.

 I also work as an editor, write fiction, and teach online classes. All of these are part of my freelance income and allow me to switch between tasks so I’m not always having to produce articles. I like the variety, and I have made a good living doing it for about twenty years.

Is freelance writing a satisfying career?

This is not a get-rich-quick kind of job, but it’s very satisfying. I’ve been working as my own boss for so long that I don’t think I could ever work for anybody else again. You get to choose the projects you want to take, find new and interesting work all the time, and work wherever you want to. One good thing is that submissions aren’t sent on paper anymore, so you’re safe from upside down first pages!

FAQ on How to Find First Freelance Writing Job

How do I find entry-level freelance jobs?

Besides LinkedIn and Facebook, here are some of my go-to sites when I recommend others find their first freelance writing job and the best newsletters for freelancers for finding jobs as a beginner freelance writer:

Just doing a search for “freelance writer sites” will give you some good articles with reviews of sites. Some sites require subscriptions, but many have unpaid options. I typically choose the unpaid option until I find work through it. If I do, I’ll pay for a subscription.

Some sites don’t charge a subscription but may take a small cut of any work you contract through them. There are lots of newsletters out there that aggregate freelance jobs weekly or even daily, and a search on Substack (https://substack.com/) may get you quite a lot of newsletters to follow that can help as you get started freelance writing.

How do I get my first freelance writing job?

If you have nothing to offer as a clip, one of the ways you can approach an editor is with an offer to write an article “on spec” (which stands for speculation). This means that you write the entire article first and submit it to the editor, who will then decide whether or not to accept it. This is in contrast to pitching the idea, getting a contract, and then writing the article.

 It takes more work ahead of time, but if the editor doesn’t take the article, you can always pitch it elsewhere. Either it will find a home, and you’ve had your first sale, or you can use it as a start to making your own portfolio on a site like Medium.

Still feeling curious about how to find first freelance job? Check out the “Get Paid to Write” online course.

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Clients Writing Advice

How to Get Freelance Writing Work

Becoming a successful freelance writer is about more than just honing your craft—it’s also about finding a steady stream of work that pays the bills and keeps your business growing. (For many of us, having enough clients to work with regularly is a constant struggle or freelance challenge.) 

Whether you’re just starting out or you’re a seasoned freelancer looking to expand your client base, there are several effective strategies you can use as you explore how to get freelance writing work. This guide will walk you through the key methods to land those coveted writing gigs, from leveraging your website to pitching cold emails.

Here’s How to Get Freelance Writing Work

These are some of the tools professional freelancers use to find freelance writing jobs whether they are beginners or experienced freelance writers looking to get freelance writing work. When you’re ready for pro tips on how to find freelance writing jobs, we’ve got you covered.

Use your website.

Your website is one of the most powerful tools in your arsenal as a freelance writer. It’s not just a digital business card; it’s a dynamic portfolio that showcases your skills, expertise, and personality to potential clients. I found that having a website sealed the deal for many potential freelance clients who looking into my personal freelance brand.

Start by ensuring your website is professional and easy to navigate. Include a well-crafted “About Me” page that tells your story and highlights your unique selling points as a writer. Your portfolio should feature a range of writing samples that demonstrate your versatility and proficiency across different niches. If you’re just starting out and don’t have many samples, consider creating blog posts on topics you’re passionate about or offering to write for a friend or family member’s small business website at a reduced rate. This will help you build a portfolio that you can proudly display.

SEO (Search Engine Optimization) is also crucial when setting up your website. Use relevant keywords throughout your site, particularly in your blog posts and portfolio pieces, to make it easier for potential clients to find you through search engines. Additionally, include a clear call to action on every page, encouraging visitors to contact you for writing services.

Lastly, make sure your website is mobile-friendly and loads quickly. Clients are likely to be browsing on various devices, and you want to make the best impression possible, regardless of how they access your site.

Ask for referrals.

I totally understand that this can feel a bit “ick,” but one of the most effective ways to find freelance writing work is through referrals. Word of mouth is a powerful marketing tool, especially in the freelancing world where trust and reliability are paramount.

In fact, many freelancers I come across tell me that the previous employer(s) or former colleagues are their first clients.

Start by reaching out to your existing network—friends, family, former colleagues, and even past clients. Let them know you’re freelancing and would appreciate any referrals. This can be done through personalized emails, a LinkedIn update, or a casual post on your social media profiles. 

Be sure to clearly outline the types of writing services you offer and the kinds of clients you’re looking to work with. I think it’s wise to have a basic website live where they can see some samples of your work and an easy way to contact you.

If you enjoy working with a certain client and they seem happy with your freelance skills, ask them for referrals to other colleagues who might need support or, to keep you in mind should they know someone else who wants to hire a freelance writer.

Turn in great work.

One of the best answers for how to get freelance writing jobs is to do a fantastic job on any assignment you turn in. As a former magazine editor who assigned articles to freelancers to turn in, I always remembered the writers who turned in good reporting and research, followed instructions, sent me a draft on time, were good about the editing process, and who had more ideas for the website or magazine. 

Being an excellent freelancer to work with will help you stand out amongst the competition and be the answer to how to get freelance writing work. 

Clients would much rather work with great freelance writers repeatedly or on a retainer over explaining their process and finding new freelancers every month.
Ask for testimonials from satisfied clients as well. These can be powerful social proof on your website and LinkedIn profile, encouraging potential clients to hire you.

Learn how to get freelance writing work through social media.

Social media platforms like LinkedIn, X, Threads, Instagram, and Facebook can be gold mines for finding freelance writing work—if you know how to use them effectively.

On LinkedIn, ensure your profile is optimized with a professional photo, a headline that includes “freelance writer,” and a summary that highlights your expertise and services. I think mentioning a niche or two that you excel at is helpful for standing out amongst freelance writer competition.

Join LinkedIn groups related to your niche or industry, and actively participate in discussions.  Comment on other professionals’ posts on LinkedIn who are in your industry–including those editors you’ve been trying to get noticed by.

This helps you build visibility and connect with potential clients. Follow editors, content managers, and companies you’d like to work with. Sometimes editors post calls for pitches or job openings on their profiles or, they’ll share a job post from an editor at a different publication.

Facebook groups for freelance writers or specific niches can also be great places to find job leads. These communities often share job postings, advice, and opportunities. Just make sure to contribute to the group as well, rather than just lurking or posting self-promotional content.

Some editors are still posting calls for writers on Twitter/X these days but it tends to be slowing down. You might want to try connecting with editors on Threads or on Instagram if they are sharing professional types of posts there on a public profile.

Write great article pitches.

One of the best freelance writing tips Pitching articles to publications is a tried-and-true method for finding freelance writing work, especially if you’re interested in writing for magazines, websites, or blogs.

need help writing article pitches? this guide can help

The first step in pitching is to identify the publications you want to write for. Spend time reading the publication or website to understand their style, tone, and the type of articles they publish.

(I recommend using the library to read recent and back issues or to get access to free digital copies of the publication. I use the Libby app and Hoopla to access online magazines.)

Once you have a good understanding of what type of content they publish, look at their editorial calendar online (usually in an advertising section).

See which month and themes they’re working on before you spend a lot of time brainstorming ideas for an issue that might be complete.

Your pitch should be concise, compelling, and tailored to the publication. Start with a strong subject line that grabs the editor’s attention, outline your article idea and explain why it’s a good fit for their publication. Let them know why you should write it.

Include links to your relevant writing samples, and be sure to mention if you have any specific expertise or personal experience that makes you uniquely qualified to write the piece. Follow up if you don’t hear back after a week or two, but don’t be discouraged by rejections. Pitching is a numbers game, and persistence is key.

If you’re just starting out, consider pitching smaller, local publications or niche blogs to build up your portfolio. As you gain more experience and bylines, you can start targeting larger, higher-paying publications.

Use cold email pitches.

A lot of freelancers don’t like to employ this strategy when they explore how to find freelance writing work. That’s a mistake.

Cold emailing can be an effective way to land freelance writing work, especially with companies or brands that may not advertise freelance opportunities. The key to a successful cold email is personalization—show the recipient that you’ve done your research and are genuinely interested in working with them. 

Make sure you also let them how you can add value to the company, including any data points from past clients that would be worth noting – like getting clients to the first page of Google with content or driving their newsletter open rate up by 20%.

Share links to your portfolio, and suggest a time to discuss how you could work together.

Follow up a week or two later if you don’t hear back. Cold emailing is all about persistence and finding the right contact at the right time. Even if you don’t get an immediate response, your name might stick in their mind for future projects.

Apply to freelance jobs to find freelance writing work.

Freelance job boards are a popular way to find writing gigs, but they can also be highly competitive. To stand out, you need to be strategic about where and how you apply.

First, identify the job boards and websites that list freelance jobs that align with your niche. Set up alerts so you can apply as soon as new jobs are posted—timing can make a big difference.

Get 50 freelance websites to find work

You might need a freelance resume so keep that in mind and have one ready to include. Attach or link to specific writing samples that are relevant to the job, rather than sending a generic portfolio.

Getting Freelance Writing Work Can Feel Rewarding

For me “getting the assignment” is half of the fun of freelancing. (Then I realize I have to do the work!) Finding freelance writing work isn’t easy but it is rewarding. By leveraging your website, networking through referrals, turning in amazing freelance work, engaging on social media, pitching articles, sending cold emails, and applying to freelance jobs, you can build a steady stream of work that supports your freelance writing business. Remember, every client interaction is an opportunity to build your reputation, expand your network, and secure more work in the future. Stay proactive, keep honing your craft, and the opportunities will come.

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Clients Mindset/Motivation Writing Advice

What Are the Best Ways to Find Freelance Writing Jobs for Beginners?

Beginner freelance writers start out with a lot of excitement about the possibilities and opportunities that may come their way. But it’s also easy to feel overwhelmed and like you’ll never ‘catch up’ to experienced freelancers or be the one who captures the attention of a client who is looking to hire freelance writers. If you’re exploring ‘what are the best ways to find freelance writing jobs for beginners’ you should know there are thousands of newbie freelancers out there right now like you. The key to finding freelance writing jobs is to look in the right places and stay dedicated with your freelance marketing efforts.

How Can I Find Freelance Writing Jobs?

These are the best ways you can find freelance writing jobs when you’re new to freelancing.

Tap into Your Personal Network

Networking is one of the most powerful tools for finding freelance writing jobs online. Many seasoned freelancers get their first clients through previous employers, colleagues, or friends. Don’t be shy about letting people know you’re available for freelance writing work. Post on social media, message old coworkers, or even ask family members if they know anyone who could use your writing skills.

Use Social Media to Find Freelance Writing Jobs

 Platforms like LinkedIn and Facebook are great for posting that you’re available for work and for joining freelance writing groups. Even if you don’t know anyone in the industry, nearly every business needs content—whether for their website, blog, or social media channels. Someone out there is looking for exactly what you offer. Luckily, there are tons of ways on how to find freelance writing jobs.

Turn Every Job into a Repeat Freelance Client

Once you land your first freelance writing job, it’s much easier to get more. If you enjoyed working with a particular editor or client, don’t hesitate to ask if they need additional content so you’re lined up for repeat assignments. Building long-term relationships with clients can give you steady work and you might even explore getting on a retainer or contract.

Many successful freelancers rely on repeat clients to maintain a solid income stream. (I try to have two or three of these a month!) It’s one of the secrets to freelancing success—don’t let that first freelane writing job be a one-and-done.

Join Content Marketing Agencies and Freelance Platforms

Some people hear “content mills” and run for the hills (yep, I meant to rhyme) but don’t dismiss all freelance platforms as danger zones. Some sites pay peanuts, but others—like Contently, Skyword, ClearVoice, nDash, Toptal, and content marketing agencies that win awards usually offer better-paying opportunities.

These platforms allow beginners to build a portfolio of links so potential clients can see your freelance writing abilities and help you work with reputable brands. Working with some of these agencies is how I secured some of the biggest-name clients I have.

Be Discerning with Low-Paying Freelance Job Websites

 Low-paying platforms often prioritize whoever bids the lowest, meaning you’ll struggle to make decent money. (And you might feel stressed about having to constantly stay on the platform throughout the day.)

Higher-quality platforms vet their writers and connect them with top-tier clients, making them a much better option for serious freelancers. That being said, don’t take anyone else’s advice about these platforms, try some of the notoriously lowering-paying freelance job sites for yourself. You might find amazing work opportunities on there and build great clips.

Try Cold Pitching Editors and Managers

Cold pitching may feel daunting at first—it takes some confidence!—but it’s a direct way to land clients you’ve always dreamed of working with. You might want to start with article pitching to magazines and editorial websites or, cold-pitch marketing managers and content managers at brands to introduce them to you as a potential resource.

Research the companies and editors you’d love to write for, then tailor your pitch to them. This is about playing the long game. You will probably get ignored or rejected but cold pitching strategically is one of the most effective ways to get your foot in the door with premium clients. The more you be specific about why your skills and background are the perfect fit for them, the better your chances.

Build a Freelance Writing Portfolio

A blog is a great way to build your portfolio when you’re just starting out. It shows potential clients what you can do and gives you the opportunity to showcase your expertise in areas you want to write about.

Whether it’s pet care, personal finance, or parenting tips, writing on a topic you’re passionate about can attract clients who need content in that niche.  If you want to land clients in the fitness industry, write blog posts, slide shows, or even social post copy that includes workout tips or healthy meal ideas. It’s your chance to prove you know your stuff.

I tell my freelance coaching clients to write the types of clips their ideal client would want to see in the format they’d hire you to write for them. Yes, you can do interviews with experts even if the content will only live on your blog.

Try Freelance Writing Job Boards to Find Freelance Assignments

Freelance writing job boards are a goldmine for beginner writers. That being said, they can be saturated. Websites like ProBlogger, Contenta, Freelance Writing Jobs, SimplyHired, JournalismJobs.com, and BloggingPro regularly post writing gigs for all experience levels. By checking these sites regularly and applying quickly, you’ll improve your chances of landing quality work. Remember to check LinkedIn, too. Many freelance writing gigs are posted directly on LinkedIn, and you can use the platform to network with potential clients.

Utilize Social Media to Find Freelance Writing Jobs

Social media isn’t just for doomscrolling and entertainment—it’s a powerful tool for promoting your writing skills and finding work. Share your freelance work, post about topics in your niche, and engage with brands and editors. Quite a few editors post on X/Twitter or LinkedIn when they are looking to hire freelance writers. I like using social media to build relationships with editors as well as other freelancers who might pass along gigs or recommendations. It can be a fun community if you’re in the right social circles.

Find Freelance Writing Job Search Success

In my opinion, freelance writing can be a fulfilling and high-earning career if you approach it with the right strategies. (And try to mentally and fiscally be prepared for ups and downs.) Work your network, use reputable freelance job platforms, and setting fair rates can help you find freelance writing jobs that match your skills and interests.

The better the work you’re turning in and the more relationships you’re building with clients you’re working with, the more you’ll be able to make this career last for the long haul.

FAQs

What are anchor clients, and why do they matter for freelance writing jobs?

Anchor clients are those clients who consistently provide work and help stabilize your freelance income. Having one or two anchor clients gives you breathing room to focus on improving your freelance skills rather than constantly hustling for new freelance writing assignments. Most successful

How do I write a good cold pitch?

Keep it short, sweet, and relevant. Address the editor by name, explain why your writing fits their needs, and include a few samples of your best work. Remember, editors are busy, so make your pitch easy to read and get to the point quickly. These are article pitch writing templates that work (and cold email tips, too!)

How do I set freelance writing job rates as a beginner?

Freelance writing rates depend on your experience, niche expertise, type of project, and the client’s budget. Research industry standards and start by charging project-based or hourly rates to ensure fair compensation. Oftentimes, clients will already have a budget in mind.

Over time, gradually increase your rates as you gain more experience and build your portfolio. Learn more about calculating your freelance writer salary.

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How Do Freelance Writers Find Work?

Freelance writing can be a fulfilling career, but finding consistent work can leave you wanting to pull your hair out or tossing and turning at night. It’s not just an issue for beginner freelancers.

Here’s a comprehensive guide that answers the common search of how do freelancers find work to help you find freelance writing jobs without relying on platforms like Upwork, Fiverr, or Freelancer. This article draws from practical tips to help you find your first freelance writing jobs or diversify your current client base. As you’ll see in the following tips, when you’re thinking about how to get freelance writing work, it will take “putting yourself out there.”

How Can Freelance Writers Find Work?

Ensuring you know how to find freelance writing jobs will take some gumption and grit but once you’ve got the hang of it, you’ll find that knowing how to get freelance work is easier than you initially thought.

Build and Leverage Your Network

One of the most effective ways to secure freelance writing work is by tapping into your existing network. Friends, former colleagues, and even acquaintances may need content writing for their businesses, blogs, or marketing efforts. Letting people know you’re available for freelance work is crucial.

Use Social Media to Announce Your Services

Post about your freelance services on platforms like LinkedIn, Facebook, Instagram, TikTok, Threads, and X/Twitter. This can be as simple as a post announcing you’re open for freelance work, sharing the types of content writing you can provide, and encouraging people to reach out. Many businesses need content but don’t know where to start—your post might be the nudge they need to hire you. Ask friends and family to share your post on their feeds. Consider posting about your freelance business in an alumni group or local business group on Facebook to drum up new clientele.

Secure Repeat Assignments

Once you’ve landed a freelance gig, focus on turning that editor-freelancer synergy into a long-term client relationship. If you enjoy working with an editor or client, pitch them more ideas or ask if they need additional content. This strategy not only keeps your schedule full but also reduces the amount of time spent hunting for new clients.

Repeat assignments from a reliable client are a key component of a successful freelance career, providing a steady income stream and reducing stress.

Research Content Marketing Agencies

Exploring how to find freelance writing jobs? Content marketing agencies often need freelance writers to produce articles, blogs, and other written materials for their clients. While many agencies have their roster of writers, they regularly seek fresh talent. Reach out to content marketing agencies, particularly those that align with your niche, and inquire about freelance opportunities. Unsure of where to start? Search online for “ad agencies” or “content agencies” + “[your town.]”

Use Freelance Platforms like Contently, ClearVoice, and Skyword

These freelance jobs platforms connect freelancers with brands and content agencies looking for writers. The pay tends to be higher than that of “content mills,” and you’ll be working with reputable companies. Make sure your profile and portfolio on these platforms are polished and reflect your best work.

Cold-Pitch to Editors and Companies

Cold-pitching is an effective method for freelance writers to find work, especially if you have a clear idea for a story or know a company that aligns with your niche. While it requires effort to research the right contact and tailor your pitch, cold-pitching can lead to high-quality assignments.

Craft a Personalized Pitch

When cold-pitching, be specific. Research the outlet or company, and craft a pitch that fits their style and audience. Highlight why you’re the best writer for the job, and be sure to include links to relevant samples or your portfolio. Tailored pitches stand out more than generic emails.

Start a Blog

Blogging is a great way to showcase your writing abilities. It gives potential clients a tangible example of your style, tone, and expertise. By writing regularly on topics related to your freelance niche, you not only improve your skills but also attract clients who see the value in your work.

Choose a Niche and Share It With Clients

Your blog doesn’t need to cover a wide array of topics. Instead, focus on a niche where you have expertise or strong interest. By consistently sharing blog posts in a specific niche, you can position yourself as an expert, which makes it easier for clients to see the value of hiring you.

Explore Job Boards for Freelance Writers

Job boards can be a useful resource for finding freelance writing gigs. There are numerous job boards dedicated to freelance writing roles, often sorted by niche or expertise.

Get a list of 50 websites and online resources that list freelance jobs

Use Freelance-Specific Job Boards

While general job boards like Indeed or LinkedIn can sometimes have freelance listings, it’s better to use freelance-specific platforms such as ProBlogger, Freelance Writing Gigs, and Journalism Jobs. These sites typically list higher-quality freelance writing opportunities.

Post Regularly on Social Media

Using social media to promote your freelance services isn’t a one-time activity. Regular posting about your latest work, your availability, or industry insights can help you stay top of mind for potential clients.

Share Your Published Work

Posting links to published pieces or snippets of your recent projects can serve as proof of your expertise. It’s also a way to increase your visibility in your chosen niche. Don’t be shy about promoting your successes or sharing testimonials from satisfied clients. Send the final clips to any experts you interviewed along with your’s and the brand’s social media handles, encouraging them to share the content on their feeds as well.

Read Freelance Newsletters

Many freelance writers find success by subscribing to industry newsletters that compile job leads. Newsletters like The Freelancer, Morning Coffee, and Writers Work regularly share freelance writing job listings.

These newsletters save you time by aggregating freelance writing job leads from across the web. Subscribing to a few reputable ones will keep fresh opportunities in your inbox without you needing to actively search.

Subscribe to diana’s freelance writing tips weekly e-newsletter

Diversifying Your Approach Is the Best Solution to ‘How Do Freelance Writers Find Work?”

Finding freelance writing work often takes time and persistence, but diversifying your approach helps. Utilize your network, cold-pitch, explore job boards, and leverage content marketing agencies to build a strong client base. The more proactive and consistent you are in seeking opportunities, the more freelance writing work will come your way.

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 How to Find Clients on LinkedIn

In the last few years, LinkedIn has become one of the most pivotal networking sites for freelancers. Many freelancers are trying to explore it for how to find clients on LinkedIn, using it to research freelancing leads, or build a reputation as a professional freelance writer. If those are your goals, LinkedIn is the place to be for freelancers.

Gone are the days when LinkedIn is just a job-searching networking platform. Today, LinkedIn is one of the most reputable social media platforms for business professionals, entrepreneurs, consultants, and creatives to exist in one place.

Being active on LinkedIn as a freelancer will not only help build your online reputation. It can also help your network refer you to opportunities in their circles or promote your services.  Keep reading to learn how  LinkedIn is an important tool for freelancers and how it can help and your first freelance writing job or your fiftieth. You’ll learn LinkedIn tips for freelancers that cover how to build your LinkedIn profile, grow your audience, and tips on what to post on your feed.

Discover 50 websites that list freelance jobs

Here’s How to Find Clients on LinkedIn

Follow these steps to get more freelance clients on LinkedIn by using the popular social media platform more effectively.

Build Your LinkedIn Profile

Your LinkedIn profile is like your own billboard, you want people to stop and connect with you. How? The key to a successful LinkedIn profile is confidence.

  • Make your profile copy sing.

Your profile should boast about your key strengths, accomplishments, and answer the question of why someone should hire you. The goal of your profile is to stand out enough to inspire your ideal freelance client to message you.

You have to navigate the lines of boasting about your achievements while also letting potential high-paying freelance clients know how you can help them. (BTW, here’s what to say to a potential client when you send a connection request on LinkedIn.)

  • Write a scroll-stopping LinkedIn headline.

Looking to find freelance clients on LinkedIn? Optimize your headline add a little punch like, “Firecracker of Content Marketing” or “Branding Genie.”. It catches the viewer’s attention while answering who and what you do. Your confidence should jump off the page and attract ideal clients. (Mine says “Atlanta-Badass Ghostwriter.” My potential freelance clients know what they’re going to get. Great copy with a side of sass.)

A good detail to add to your headline is your location, contact info, and a hashtag. You want to ensure that your headline comes up on the first page of LinkedIn search results—and at the search engine results. If you’re a copywriter, SEO expert, or write for a specific freelance niche, include that.

  • Show your best self.

Many freelancers neglect the importance of a good quality headshot. You don’t have to spend a lot of money on headshots when you’re trying to stand out as a freelancer on LinkedIn. You can use your camera phone. Ask a friend to help. Your headshot should be warm and inviting. You want people to be curious about you and have a desire to learn more about you.

Try selecting a headshot with a little personality and one that highlights your best features. (Save the car selfie or bathroom selfie for another social media platform.)

Grow Your Audience

Building connections is one of the most critical aspects of your LinkedIn profile. Many people prefer to connect with former colleagues or classmates but you shouldn’t stop there. As a freelancer, you’ll want to make new connections with lots of new people online—particularly ones who work at companies you might want to work for as a freelance consultant.

Your friends, colleagues, or former classmates may come in handy for endorsements of your skills or a referral. But, think bigger. A good tip is to grow your audience within your freelance niche market. For example, if you’re a real estate freelancer, you’ll want to connect with home designers, developers, contractors, and commercial real estate agencies.

Expanding your connections with those in your niche market is one key to success and finding freelance clients on LinkedIn. You’ll also find success by attending industry events, social groups, or leaving a comment on a post for a potential client. Remember, every connection is a potential new client in the future.

Engaging with your connections on LinkedIn is also pivotal to succeeding on the platform. People want to feel special and important. After you receive a connection request, send a voice note or a personalized video. This not only helps build a friendship, but it also helps boost your visibility online.

Liking, sharing, or commenting on a post with those in your network increases your chances of attracting a new freelance client on LinkedIn.

Try an experiment by leaving five comments or likes on posts per day for one week. You’ll see a significant boost in your connection request and DMs.

When Thinking about How to Find Clients on LinkedIn…

Know that every freelancer struggles with what to post on LinkedIn occasionally. I prefer to do a combination of storytelling, business content, or freelance tips as a post. This helps my connections to learn more about me on a personal note.

At the same time, I am attracting ideal clients to want to work with me. It’s helpful to view your impressions and analytics to see which types of posts are resonating with your network.

Don’t be afraid to try new content strategies to see what works best. A good way to find your next post idea is to share your latest challenge as a freelancer or news of the latest project you just booked. It’s always great to post milestone birthdays, vacation photos, pets, or a random selfie of you in your workspace. (The LinkedIn algorithms love photos with posts these days!)

Posting consistently is a great way to boost your profile as a freelancer. Whether you post early morning, midday, or late in the evening, you’re feeding the algorithm. LinkedIn likes that a lot. That being said, there is such a thing as posting too little or too much.

I prefer to post at least twice a day during the weekdays. I take an occasional break on weekends or I focus on engagement as I explore getting freelance work on LinkedIn. (Another Best Freelance Tips freelancer Diana Kelly Levey says she finds higher-than-expected engagement on LinkedIn on Sunday nights. Who knew?)

You want to remain active on LinkedIn to attract clients and stay up to date on trends. An inactive account is the equivalent of a beautiful house with no tenants. Find a balance that works for you and show up as yourself online.

Write Articles on LinkedIn to Draw in Freelance Clients

One of the best aspects of LinkedIn is the writing articles feature. As a freelancer, clients will frequently request to see your portfolio. By writing articles within your niche, you can help clients see samples of your writing for free. That’s just one way writing articles can work to your advantage.

You can also create a specialized newsletter within your niche or a standalone article once you’ve toggled to Creator Mode on the platform. Either is a good way to promote your skills and knowledge as a freelance writer. The more you can get your writing samples in front of your ideal freelance client on LinkedIn, the better your chances of securing high-paying work.

When it comes to choosing what to write about on LinkedIn there are some great strategies you can implement.

  • You can run a poll on a controversial topic in your niche.
  • You can search the latest headlines or trends.
  • You can subscribe to a few newsletters in your market to stay abreast of current topics.

Finding what to write is all about staying engaged and locked into the market. You can also connect with industry leaders and take keynotes from a discussion to convert it into a LinkedIn article. When in doubt on how to choose a topic, ask your network.

Engage with the LinkedIn Community

Do you enjoy leaving comments on other freelancers’ posts? If not, you’re missing out on an opportunity to grow your network and presence. It’s one of the best strategies for how to find clients on LinkedIn.

By leaving a comment on a post you are inviting other potential viewers to learn more about you and your services. Stop scrolling and start leaving an in-depth comment on a fellow LinkedIn user post.

One of the most effective strategies for leaving a comment is to first thank the host. You want to highlight and acknowledge them. Next, when leaving a comment you want to share a tidbit on your background and why you are supporting the post. Lastly, you want to add any relevant hashtags to the post. The hashtags can increase your visibility across LinkedIn and invite others to connect with you to chat more.

Leaving a comment on a post is a great way to meet potential clients and it gives you a conversation starter in their inbox. It’s one of the best tips to find clients on LinkedIn that many freelancers don’t think about.

There are many industry leaders on LinkedIn. It can feel a little intimidating to attract their attention. Before you pitch your services in the inbox or like every post, try this. Start by engaging with the industry leader online by leaving a comment, subscribing to the newsletter, and connecting with those who are within their network.

Sometimes you have to go through the middleman to get to the big fish. Ask for an introduction or book a consultation. It never hurts to take a risk and gain a big reward.

Search for Freelance Opportunities

LinkedIn wants you to land a client or job on the platform. Thus, the LinkedIn job search feature will become your best friend. Whether you’re searching for a “content writing” opportunity in the United States or “remote writing” opportunities, you can find them on LinkedIn.

A good rule of thumb is to learn more about the company that is hiring and follow them or their employees on LinkedIn. If you land the gig great, if not, you can learn more about the next opportunity with them.

Turn on your notifications to learn more about new company products or services. Some companies or organizations enjoy partnering with freelancers for projects. You can pitch someone within the marketing department about your freelance services, it’s a win-win for all.

Keep at It to Find Clients on LinkedIn

Lastly, LinkedIn is unlike most social media platforms on the market. You want to remain professional and relatable when connecting with potential clients. It’s important to not only promote your services. You want to combine a mix of education and entertainment. (Pet pics always seem to perform well.)

Consider your inbox as an invite-only opportunity to work with you or refer to your services. I always say that the more people in my network, the more referrals I’ll receive later. As a freelancer, always keep your eyes peeled for your next opportunity.

Make LinkedIn your playground as you explore how to find clients on LinkedIn. The more fun you have on the LinkedIn platform as a freelancer, the better chances you’ll have with landing clients.

FAQs

  • How often should I update my LinkedIn profile?

Sharing your latest achievements with your network will help increase your visibility and trustworthiness. Whether it’s an award, new freelance client, or starting a new position, be consistent with sharing an update at least once a week.

  • What kind of content works best for engaging potential freelance clients?

The best content that works best for engaging with potential clients would be a good mixture between infographics, lead magnets, and videos. Potential clients want to know that you are a subject matter expert and can effectively communicate ideas in a way that is pleasing to the market.

  • How can I convert LinkedIn connections into actual clients?

One of the best ways to convert LinkedIn connections to actual clients is by having a lead magnet. By offering a free eBook or a paid subscription newsletter helps keep your business or services planted in your clients’ minds. Whether it’s email marketing tips, virtual assisting services, or content marketing ideas entice your ideal client to sign up to learn more on how to achieve their desired goal with you.

Here are linkedin post templates when you’re wondering what to share on linkedin
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How do I get into freelance writing
Clients Industry Writing Advice

How Do I Get into Freelance Writing

To become a doctor, you need to go to medical school. To become a lawyer, you need to pass the bar exam. To become a freelance writer? The path to entry is not so clear. 

Freelance writing is a career offering flexibility, freedom and variety. Still, many beginners find it hard to break in. But no matter whether you’re wanting to start a simple side hustle, or to change careers entirely, there’s a path you can follow to get there.

Just be aware that the path looks a little different for everyone, no matter what you do to find work or explore how to find freelance writing jobs.

Leverage your background to get started

Some backgrounds might be more beneficial than others if you’re trying to figure out ‘how do I get into freelance writing?’

Journalism and media studies

A background in journalism or media studies offers a deep grounding in critical skills such as researching, interviewing, writing, note-taking, and ethical decision-making. I spent three years in journalism school and sometimes still hear the voices of my lecturers in my head. (“Your first priority is to your reader!” one of them used to bellow.) But a journalism degree is no longer a make-or-break asset for a freelance writer.

Public relations, corporate communications and marketing

These fields also offer a solid foundation for freelance writing. PR and marketing professionals already have great networks, know what the industry looks like from the other side of the desk, and have gained a solid understanding of how to craft messages that resonate with specific audiences. 

Technical or scientific backgrounds

Companies and brands are desperate for writers who can translate complex information into digestible content, so those with a background in a technical or scientific discipline will be in demand. Considering how to become a medical writer? There’s a market for that.

Writing technical manuals, white papers, case studies or other detailed materials is a natural fit for those with a deep understanding of specific subject matter. Book-length projects work well too. For example, Barbara Ehrenreich, a scientist with a PhD in cellular immunology, turned her analytical eye on social issues, penning books like Nickel and Dimed.  These are just some of the types of freelance jobs available to those looking to leverage these kinds of freelance skills.

Education or training

Ever worked as a schoolteacher? Taught English as a foreign language? Tutored high school or university students? Helped one of your kids with their homework? Educational experience can be a valuable springboard for freelance writers. Your ability to identify core issues, simplify complex concepts, and develop step-by-step guides to aid understanding, will stand you in good stead. You might even find a freelance community of teachers who can help if you’re looking into how to get freelance writing work in this field.

Blogging or content creation

If you’ve ever created and maintained a blog, developed content for your website, or thrilled your Instagram followers with in-depth captions, then you already have a head start. These experiences demonstrate that you can create engaging content, build an audience, and manage projects from start to finish. Your blog can even serve as part of your portfolio (see below). Check out these best blogs for freelance writers for inspiration.

Other handy backgrounds 

The good news is that you can leverage almost any background for success. Freelance writers come from disparate occupations. These include bartender and waiter (Elizabeth Gilbert, of Eat, Pray, Love fame), carpenter and fisherman (Outside contributor Jon Krakauer) and forensic psychologist and true crime author Katherine Ramsland.

Identify your freelance writing niche(s)

Having now considered how your background and previous experience might support your freelance writing goals, it’s time to think about your freelance writing niche – or best high-paying freelance niches. Many writers home in on what’s likely to prove most marketable or profitable. But it’s also important to think about what you could happily write about, day in and day out, for the next ten years or more. 

Ask yourself these questions:

Should I use my background as a springboard to get into freelance writing?

You might have a deep understanding of a particular industry or subject, but that doesn’t mean you can’t branch out. Stockbrokers or financial planners might be well placed to write about personal finance, investment strategies, day trading, or trends in cryptocurrency, but that doesn’t necessarily mean that they want to – or should. I wrote personal finance for about five years before I realized it wasn’t for me.

How do I like to spend my spare time?

You might be a keen hiker, a gardening green thumb, or a frequent flier. These passions provide important clues as to what niche or niches might work best for you. Choosing to write about subjects in which you’re genuinely interested will make for a more enjoyable work life. That sense of ease and joy will shine through in your words. 

One niche or several?

Picking a niche is not a case of ‘one and done’. There might be multiple subjects on which you can write with authority. For example, Christina Sterbenz divides her reporting work into ‘criminal justice and drugs’, ‘extremism’, and ‘environment’. Sarah Krasnostein, meanwhile, is a lawyer and television critic who is also adept at writing on criminal justice matters. Just start somewhere. 

Build a portfolio

A writing portfolio serves as a showcase for your freelance writing work. While there’s an art and a science to crafting the perfect writing portfolio, it typically includes a range of writing samples, such as articles and blog posts, or bigger projects that you’ve worked on, including annual reports, white papers, e-books, and more. There are many ways to make your portfolio stand out.

What if you don’t have a track record of publication? You’ll have to do a bit more work upfront, but it’s still possible to launch a portfolio that will make potential clients sit up and take notice.

Dig deep into higher education or professional writing samples

If you wrote a persuasive essay or a research paper as part of your degree, you could turn this into an article, blog post, or op-ed piece. Also think about any reports, sales letters, slide decks, email newsletters, or other writing you’ve created during past employment. These may also be tweaked to wow prospective clients.

Create writing samples

No existing writing projects to pick apart and repurpose? Consider setting aside a couple of days to create work samples from scratch. These articles, blog posts or other types of content should be aligned with the sort of work you’d ultimately like to get paid for. You could publish them on sites like Medium or LinkedIn, or set up a basic blog website as you explore why you need a freelance writing portfolio.. 

Guest post on established blogs or websites

Google ‘write for us’ and you’ll find squillions of blogs and websites looking for contributors. Choose sites that gel with your interests and review previous posts to ensure you have something new to add to the conversation. The pay will be minimal – or non-existent. But guest posts will get new eyes on your work and deliver a published piece of writing for your portfolio.

Write and submit stories ‘on spec’

Writing ‘on spec’ (‘on speculation’) means writing and submitting an article or other piece of work with no guarantee of publication or payment. It involves researching a publication, generating a story idea that fits the editorial mix, writing the piece as if you’d been commissioned, and sending it off to the editor. It’s a bit of a gamble, but sometimes it will help you break in. 

Finding those first freelance writing jobs for beginners

Creating samples, publishing blog posts and writing ‘on spec’ will only take you so far. Finding work as a freelance writer is an ongoing task, but it does get easier over time. 

Here’s how to get out of the starting blocks:

Leverage your network

Let friends and family know you’re getting started as a freelance writer. They might know someone who needs writing services or have connections who could become your first clients. Here’s how to get started copywriting as a beginner.

Tap your professional networks

Review your work history and consider whether any of your former employers, colleagues, or clients might need writing services – or know someone who does.

Join writing communities

Online writing communities offer a way to network with other freelance writers and come to the attention of potential clients. In Australia, Georgia’s Media Circle is an active Facebook group where callouts for writers, press trip offers, industry questions and other information are traded. LinkedIn and freelance-dedicated forums are other good places to start building community. 

Attend networking events

Don’t overlook industry gatherings, conferences, or meetups. These can be great ways to learn new skills, meet potential clients, and establish connections. Events are also a great way to stay informed about developments in your niche. Gatecrashing conferences is one of five main ways I like to generate fresh freelance articlestory ideas.

How to find freelance writing jobs

With all the above steps in place, it’s time to start hunting for freelance writing jobs. It’s worth trying a few different methods so you can determine which work best for you.

Subscribe to the website’s newsletter and get a PDF of “50 Websites That List Freelance Jobs.”

Job boards

Although I haven’t found job boards to be worth the trouble, some people, particularly those starting out, swear by them. Be aware that they are highly competitive arenas where rates are typically low, but if you’re a newbie, this may be the least of your worries. They include ProBlogger, Upwork and Freelancer. They’re a step up from content mills like Textbroker or iWriter, but be cautious nonetheless when using them.

Email newsletters

Some writers collate lists of opportunities gleaned from social media, personal contacts, and various other sources. For a few dollars every month (or sometimes for free) you can subscribe to their newsletter. Sonia Weisner has a weekly newsletter with many such opportunities, as does Kaitlyn Arford, while Australian-based Rachel’s List asks that people purchase a membership (or a 24-hour pass) to access information about advertised gigs. Diana Kelly Levey curates a handful of jobs with each of her weekly newsletters – for free.

Cold pitching 

Cold pitching is my favorite method of picking up new work. It involves approaching potential clients directly, even if they haven’t posted a job listing or given any other indication that they’re eager to hear from you. I’ve secured most of my work by pitching editors directly, with story ideas tailored to their publications. Successful pitching involves painstaking research and it can take a while to fine-tune a strategy that works for you and your niche. But in my experience, cold pitching is the most surefire way to secure a gig. 

FAQs about getting started in“how do I get into freelance writing?”

How much should I charge when I’m starting out as a freelance writer?

If you’re shooting for editorial work, don’t worry. Newspapers and magazines will have their own set rates which they pay to writers – and there’s usually no room for negotiation. However, if you’re focusing on writing for corporates or brands, you have greater freedom to set your own rates. This is key when you want to establish a good freelance writer salary. 

Research the market rates in your niche by viewing freelance writing forums, surveys and job boards. Take what you’ve learned and temper that with the complexity of the assignment, the time a project will take, the client’s budget, and your own level of experience. Starting out, you might be tempted to cut prices just to pick up work – but then clients become conditioned to paying rock bottom rates, which is bad for you and the rest of the industry. Don’t undervalue yourself. Explore the many ways freelancers get paid..

How can I manage my time effectively as a freelance writer?

Freelance writers rarely have the luxury of focusing on a single project at a time. Keeping track of multiple projects, deadlines, requirements, clients, interviewees, invoices and prospects can be daunting at first – and sometimes even when you’ve been at it for quite some time. But juggling multiple balls simultaneously (and cheerfully) is part of the job. 

I find it easier to tackle large projects, by breaking them down into smaller, more manageable pieces that can be tackled sequentially. Some writers swear by project management apps such as Trello or Asana or these top productivity apps, but I find I can stay organized enough with a rolling to-do list. 

I keep getting knock-backs. How can I handle rejection as a freelance writer?

You’re not having a hard time because you’re starting out. Every freelance writer faces rejection, no matter how long you’ve been at it. Rejection is painful, but it’s (usually) not about you, so don’t take it personally. The publication might not want the article you just pitched because they already have a story just like it in the pipeline (in which case your instincts were great, but the timing was bad). 

The editor might have overlooked your email. The magazine might be facing financial woes. The point is that rejection happens for all sorts of reasons. Don’t be discouraged. With persistence, you will break through.

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Clients Industry Money Writing Advice

Best Ways to Turn a Side Hustle into a Full-Time Freelance Career

More than 36% of adults have a side hustle in 2024, according to a bankrate.com survey. If you have a side hustle while working full time, you’ve likely considered making your side hustle a full-time career.

What’s a side hustle? It’s a second, nonprimary job or source of income for a working adult.

Here are some statistics on side hustles, according to a Self.inc financial survey.

  • A side hustler spends between 5 and 10 hours per week on their second job.
  • A little over 19% of the people with side hustles make over $1,000 per month.
  • An average side hustle grosses $688 per month.

For people who love their side hustle more than their job, the question inevitably arises: Should I turn my side hustle into my full-time job?

That depends. Let’s look at some factors you should consider before making the transition.

How to Make a Side Hustle to Full-Time Freelance Job Transition

Keep these side hustle tips at the forefront of your mind when you consider making the leap from a freelance side hustle to a full-time freelance career.

1. Understanding the Challenge

Do you know what it’s going to take emotionally and financially to support yourself and perhaps someone else if you transition to a full-time freelance career? When I was a full-time writer, I was able to get article assignments without doing any freelance marketing. 

Occasional opportunities came to me via word-of-mouth or referrals from editor friends who knew my work. I had freelanced early in my career, and avoided going back to it even though I suffered through a long period of dissatisfaction as a staff writer for one reason: I hated the marketing component of it. It wasn’t natural for me to self-promote, and I knew I’d have to spend three-quarters of my time in the beginning writing pitches and dealing with rejection.

It was easy for me to make some extra money in my spare time as a full-time writer without doing much outreach but I knew I’d have to dig deeper to make it on my own. I made the move to full-time freelance out of necessity after I took a buyout from my full-time job in 2021. Before I left, I tried to learn as much as I could about freelancing by focusing mostly on the business part of it.

I transitioned from side hustle to full-time freelance by taking a few online courses from successful freelancers, some group coaching sessions, and by talking to freelancers who’d made the transition. Even with years of writing experience, I still sweated the change. It’s okay if you feel that way, too.

Know your weaknesses before you make the leap to a full-time freelance career and work on them.

2. Putting Money in the Bank Before Going from Side Hustle to Full-Time Freelance

It’s important to have enough cash to make it through a start-up period. If you have clients already, you won’t need to have as much money socked away to get through the build-up process. A general rule is to have three to six months of cash available for living expenses if something causes you not to work or if you need to get work.

My standards are currently more aggressive but it took me time to build it up. I have a year’s worth of cash for any financial hiccups I could incur. I did that by setting aside a portion of my income beyond my taxes and savings for an emergency account. 

One option to stay afloat is to take a part-time job. This can help you flip the script while you bank some money as you go from side hustle to full-time freelancer. Your side hustle is now your full-time job but you still have a way to bring in money outside of your main job.

I was leery of doing this because I wanted to devote all my energy to building a business. I figured it was more cost-effective to go all-in on freelancing than to split my time working. However, it has worked for many freelancers. It just depends on your situation.

3. Have a Freelance Business Plan

Write a business plan, put it away, and forget about it for a while. It doesn’t need to be fancy but it should be on paper and act as a guidepost for your journey. 

A simple plan for making the transition from side hustle to full-time freelancer is that you should have two important numbers: Your projected monthly income and projected monthly expenses. 

A third component is the clients you are targeting.  Of course, your plan will become more sophisticated as your business grows but, having a super detailed business plan without having clients is meaningless. 

The sooner you can start bringing in money, the better off you’ll be. You can always go back and flesh out your business plan. Building up a roster of paying clients is the most immediate goal. The U.S. Small Business Administration can help you create one.

It’s important not to parse every word of the business plan when you make the move to running a full-time freelance business. It can hold you back. I’ve seen new freelancers agonize over creating the perfect business plan. Avoid that trap. It just saps your energy. 

Trust me, you’ll need to put a lot of energy into acquiring new clients.

4. Create Your Identity As a Full-Time Freelancer

Be committed to your new title. Let people know that you’re a full-time freelancer. That includes current clients, family, and friends. 

Your online presence should announce your new role. Don’t be shy. One litmus test for making the move from part-time side hustle to full-time freelance is if you are comfortable and confident enough to be public about your role. If it’s not comfortable to call yourself a freelancer, you might want to consider waiting before you leave your full-time job. 

This part was scary for me because I genuinely liked my full-time job. You have to immerse yourself in your new role. I took a class that taught me how not to think like a journalist. The hard skills I learned as a journalist—writing, editing, fact-checking—are useful but, I had to rewire my bedside manner and deprogram myself from being overly skeptical, blunt, and detached.

Those qualities are beneficial for journalists but don’t necessarily help when you have to move into sales mode for your new business. Get to know the characteristics successful freelancers adopt.

5. Know Your Worth

Early in my freelance journey, I took any job that came my way. If you have a side hustle, you should know the value of your work. I knew eventually, I’d be able to charge more. 

What’s important here is to understand that you’re running a business and your well-being depends on your ability to make money. Many people who have a side hustle love it. The dynamics can change, however, when you’re side hustle becomes your main source of income. 

You’ll have to establish your rates and be firm with them. That “nice-to-have” freelance rate that was a little extra gravy in your bank account when you held a full-time job needs to be consistent and a high enough freelance rate to sustain your business and lifestyle. Having a balanced freelance money mindset can help when you’re looking to build a lucrative full-time freelance career.

<learn how to launch your freelance business in a weekend>
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