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Here’s How to Get Freelance Referral Work as a Freelancer 

I hate pitching blindly for freelance work. There. I said it. The black hole method is inefficient and frustrating for a type A personality, like myself. I prefer rejection over a nonresponse, which is often what happens when you randomly pitch for freelance assignments. That’s why freelance referral work should be an important part of your business strategy.

Pitching randomly has some value but I don’t suggest you waste too much time on it. It should be on the low end of your list of foraging-for-work priorities. You should be purposeful about targeting potential clients. Referrals are the best way to get work as a freelancer or independent contractor. 

My current freelance anchor client resulted from a referral based on an email I sent my old boss when I started freelancing full-time. I got the work 15 months after I sent the letter. It turned out that I was the “perfect” fit for a client who needed a writer with a sports background for an ongoing project.  (BTW, how many hours do freelancers work each week?)

I had spent years in journalism, much of it writing about sports. The letter I sent to my old boss didn’t specifically ask for work. It asked for suggestions on where I could look for work. 

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Who Should Freelancers Reach Out to For Freelance Referral Work?

Make a list of people that you could email for work. Make the list as large as possible. They should be colleagues or friends who generally understand what you do and what type of work you are looking for. 

Then, divide the list into three categories: 

  • Close connections
  • Neutral connections
  • Distant connections

Start by reaching out to your close connections. This should be an easy conversation. If I know them well enough, I might ask for a brief phone conversation to catch up.  “Close connections” could be clients who liked your work. Or it could be a colleague that you worked closely with in the past. Follow with emails to your neutral connections and distance connections. Asking for help isn’t easy. It can be particularly difficult for an introvert, who’d rather write than market.

However, since you often don’t have to talk to anyone, it’s a low-pressure way to drum up work. The worst outcome? A nonresponse.  My experience is that most colleagues genuinely want to help you and they’ll do their best to give you a lift or perhaps point you in the direction of some work.

What Should You Say When Asking for a Freelance Referral?

Ah, this is the tricky part. It depends on who you are asking for a freelance referral from. Below are five different kinds of referrals and referral template scripts freelancers can borrow to ask for help.

  • Casual Referral: I like the casual referral. This works best with clients or friends who know you and your work well. These are usually my “work”  friends and I always start by asking how they’re doing. In this situation, I feel comfortable having a conversation with the client. I end the email by asking for work. 
    • For instance, Hey XX, How are you? It’s been a while since we connected. I just wanted to touch base and see if you had any writing needs I could address. Since we last spoke, I worked on x,y, and z projects. I hope you’re doing well. We should catch up sometime…
  • Check-In Referral: This referral is essentially a follow-up on work that you’ve done for a previous client or current client with a project that just ended. At the end of this email, always ask for a referral, assuming that you’re on good terms with the client.
    • For instance, Dear XX, I enjoyed working on the project about xx for you. Based on the positive feedback I received, it appears that you and your clients were happy with my work. I’m wondering if you might have any writing needs that I could help you with. Or perhaps you know of someone who might benefit from my services? If you do, I’d be grateful for your help. Thanks, Mike
  • Distant Referral: These types of referrals fall under the distant connection category. Often, you ask a friend-of-a-friend and simply introduce yourself to a potential new client. In this referral, you directly ask for work. It goes something like this: 
    • Hi Mr./Mrs. Xxx. My name is Mike Hutton and XXX mentioned that you are interested in copywriters who specialize in business and sports.  I have worked as a writer for xx years and I’ve copied a link to my website, where you can find samples. Also, if you know of another department or anyone who could use my services, I’d be grateful for a referral.  Thanks in advance for your consideration.

The response rate for a cold referral can be low but because you’re being recommended by a colleague whose work your potential client trusts, there’s a chance you could hear back from this distant connection if you’re a good match. I view this as a way to get your name in front of someone who could be a potential client. 

  • Cold Referral: This is reaching out to someone you don’t know who is a match for your skill set. It’s like a distant referral script without the first sentence. The key here is to target clients who specifically appear to need the services you offer.  This might also be considered a cold email outreach instead of a cold referral to some.
    • Hi Mr./Mrs. Xxx. My name is Mike Hutton.  I have worked as a writer for xx years and I have a substantial business writing portfolio. I’ve copied a link to my website, where you can find samples of my work. Thanks in advance for your consideration.
  • Formal Referral: Use a formal referral when you want to “play it safe” with a client. I use this when perhaps I want a recommendation from an editor or manager in charge who I might’ve only worked with briefly or someone who oversaw a project but was only involved with me indirectly. Some editors I work with are just more formal. It’s a judgment call. 
  • Short Referral: These are my favorite kinds of referrals to write. It’s essentially two or three sentences:
    • Hi XX, I hope it’s going well. I’m writing to see if you know of someone who might be interested in my services. As you know, I have an extensive business and sports writing portfolio. I’ve also added ghostwriting services. If you have anyone that might fall into this category, feel free to pass along my name. Also, if there’s someone you think might be worth reaching out to, let me know who that is and how I can find them. As always, thanks for your help.

These emails are effective for busy people who appreciate brevity. It’s the type of email I prefer to receive when someone is asking for help.

Referrals are one of the best ways to get business. Another great situation is when a client contacts you because someone else sung your praises.

It can seem intrusive (or awkward) to ask for a referral but your clients generally understand and if you’re good, they’ll want to help. Unless your freelance business is fully booked, it’s good practice to follow up with all your satisfied clients after finishing a project and ask for a freelance referral. 

Don’t give up if you haven’t heard back on your referral email requests. Sometimes they pay off months, and even years later. What’s important is to consistently follow up with people you know about potential work. It’s one of the secrets of how to get more freelance content marketing clients if that’s a goal of yours.

I’m constantly riding the wave. It’s easy for many freelancers to lose a lot of business overnight if their favorite editor gets laid off or if an anchor client’s business model changes. That’s why it’s crucial to diversify your business model and always be asking for freelance referral work.

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Clients Industry Writing Advice

What Is a Freelance Example?

If you’re curious about becoming a freelance writer, you’re likely wondering: What does freelance writing actually look like?

From crafting blog posts for businesses to writing scripts for videos, freelance writing covers a wide range of opportunities and the answer to ‘what is a freelance example’ can be a number of things.

Whether you’re just starting out and exploring how to find freelance writing jobs or looking to level up, understanding the different types of freelance writing jobs is key to shaping your career.

Let’s dive into the various types of freelance writing, examples of freelance writing work for each, and what you can expect to work on as a freelancer.

Get Freelance Example Tips 

Here are some examples of freelance writing work to show you what types of freelance writing you might want to explore.

1. Blog Writing

One of the most common and accessible types of freelance writing is blog writing. Whether you’re ghostwriting posts for businesses or running your own blog, this form of writing allows you to educate and engage readers on a wide array of topics. Blog posts typically range from 600 to 1,500 words and can focus on anything from SEO-optimized how-tos to personal experiences that gain a following and keep readers coming back for more.

Example of Freelance Blog Writing:

Blog writing can be a great way to start your freelance career and it’s one of the best ways to showcase your writing talents. It’s a smart move to specialize in a freelance niche like health, technology, or lifestyle, you can increase your rates and gain consistent clients.

2. Article Writing

If you’ve ever flipped through a magazine or found yourself on an online magazine’s website reading about a recent celebrity trend and how you can try it, you’ve seen examples of article writing. Freelance writers often contribute articles to print or digital outlets. This type of writing can involve in-depth research, interviews with experts, and producing content that is educational, entertaining, or both. This is one of the most popular searches someone looks into when learning how to find freelance writing jobs.

Example of Freelance Article Writing:

While article writing can be competitive amongst other freelancers, the pay can be higher than blog writing depending on the outlet you write for, especially if you land work with well-known publications.

3. Copywriting

Copywriting is the art of writing persuasive content for advertising and marketing purposes. Bottom line? You’re trying to sell something. Examples of freelance copywriting can include product descriptions, email campaigns, landing pages, or social media ads. The goal? To get the reader to take action, like purchasing a product, signing up for a service, or subscribing to a newsletter.

Example of Freelance Copywriting:

  • Landing page copy for a brand, like the landing page(s) I wrote for GNC Routines.

Copywriters often charge premium rates, especially if they’re skilled at crafting compelling calls to action that drive conversions.

4. Content Marketing Writing

Content marketing writing involves creating valuable content that informs, educates, or entertains readers while subtly promoting a product or brand. Think of this as storytelling with a purpose. Content marketing can take many forms, from blog posts and articles to case studies and white papers. Sometimes you’ll need to interview subject matter experts (SMEs) from the company or find them on your own. Other times, it’ll be a research only article. Ask teh editor for freelance examples to show you what they’re looking for.

Example of Content Marketing Writing:

If you’re good at knowledgeable advice with brand messaging, content marketing can be a lucrative freelance writing avenue. It’s one of my favorite freelance writing example types.

5. Ghostwriting

Ready to figure out “what is ghostwriting?” Here are the basics: Ghostwriting involves writing content for someone else without receiving public credit. In other words, your name or byline won’t be on it. You could be hired to write blog posts, eBooks, speeches, LinkedIn posts, or even entire books under someone else’s name. Ghostwriters need to be skilled at capturing their client’s voice and tone.

Example of Freelance Ghostwriting:

  • A CEO’s blog posts on leadership strategies for their website or LinkedIn posts is a freelance example of ghostwriting.

Ghostwriting often pays well since the writer is often working on high-profile or in-depth projects. One of the biggest challenges is getting the client’s voice and tone down, and finding new clients if you signed a NDA can make it difficult to show off samples to new clients.

6. eCommerce Writing

You’ve likely noticed more articles these days featuring lists of products with handy “Buy Now” buttons. This is eCommerce writing, where freelance writers create product roundups, reviews, or shopping guides that incorporate affiliate links. Brands and publications use these articles to drive revenue through product sales. Simply put, if you research “best running shoes” and find yourself on a website like Health.com and then decide to buy a product from a link on that page, the publication might get a cut of that sale.

Example of eCommerce Writing:

eCommerce writing can be a stable source of income if you’re comfortable researching products and writing compelling descriptions.

7. Video Script Writing

If you love creating content that comes to life through visuals, video script writing might be for you. (Those of you who perhaps wanted to pursue a career in TV journalism might enjoy this example of freelance writing.) With the rise of YouTube, TikTok, and Instagram Reels, brands are investing in video content more than ever, and they need skilled writers to craft their scripts. 

This type of freelance writing requires strong storytelling skills and the ability to convey a message clearly and concisely through visuals.

Example of Video Script Writing:

  • A script for a company’s promotional video on Instagram Reels or TikTok is an answer to what is a freelance example.

Video scriptwriters are in high demand, and the pay can be substantial, especially if you work with larger brands or production companies. Come up with package rates and add this freelance example on to other services for a serious freelance rate boost.

8. Technical Writing

Technical writing is perfect for those who enjoy diving deep into complex subjects and explaining them in simple terms. This type of writing includes creating user manuals, product instructions, or detailed how-to guides. Technical writing often requires expertise in a particular field, such as technology, finance, or healthcare.

Example of Technical Writing:

  • A user manual for a new smartphone could be a great freelance writing example of technical writing.

While technical writing may require specialized knowledge, it also tends to pay higher rates due to the complexity of the work.

9. Social Media Writing

In today’s digital age, social media writing is one of the fastest-growing types of freelance work. From writing Instagram captions to crafting entire social media campaigns, freelance social media writers help brands maintain a strong online presence. The goal is to engage followers and boost brand awareness through clever, shareable content. Staying on stop of social media trends is a must for this type of freelancer.

Example of Social Media Writing:

  • “Top 5 Skincare Tips for Glowing Skin ✨ #SelfCareSunday” (for a beauty brand on Instagram)

This freelance example of writing requires snappy, concise content and often pays per post or campaign. You can offer social media writing services as an add-on to freelance clients after writing an article for them to boost your income.

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Clients Industry Writing Advice

How Do I Get into Freelance Writing

To become a doctor, you need to go to medical school. To become a lawyer, you need to pass the bar exam. To become a freelance writer? The path to entry is not so clear. 

Freelance writing is a career offering flexibility, freedom and variety. Still, many beginners find it hard to break in. But no matter whether you’re wanting to start a simple side hustle, or to change careers entirely, there’s a path you can follow to get there.

Just be aware that the path looks a little different for everyone, no matter what you do to find work or explore how to find freelance writing jobs.

Leverage your background to get started

Some backgrounds might be more beneficial than others if you’re trying to figure out ‘how do I get into freelance writing?’

Journalism and media studies

A background in journalism or media studies offers a deep grounding in critical skills such as researching, interviewing, writing, note-taking, and ethical decision-making. I spent three years in journalism school and sometimes still hear the voices of my lecturers in my head. (“Your first priority is to your reader!” one of them used to bellow.) But a journalism degree is no longer a make-or-break asset for a freelance writer.

Public relations, corporate communications and marketing

These fields also offer a solid foundation for freelance writing. PR and marketing professionals already have great networks, know what the industry looks like from the other side of the desk, and have gained a solid understanding of how to craft messages that resonate with specific audiences. 

Technical or scientific backgrounds

Companies and brands are desperate for writers who can translate complex information into digestible content, so those with a background in a technical or scientific discipline will be in demand. Considering how to become a medical writer? There’s a market for that.

Writing technical manuals, white papers, case studies or other detailed materials is a natural fit for those with a deep understanding of specific subject matter. Book-length projects work well too. For example, Barbara Ehrenreich, a scientist with a PhD in cellular immunology, turned her analytical eye on social issues, penning books like Nickel and Dimed.  These are just some of the types of freelance jobs available to those looking to leverage these kinds of freelance skills.

Education or training

Ever worked as a schoolteacher? Taught English as a foreign language? Tutored high school or university students? Helped one of your kids with their homework? Educational experience can be a valuable springboard for freelance writers. Your ability to identify core issues, simplify complex concepts, and develop step-by-step guides to aid understanding, will stand you in good stead. You might even find a freelance community of teachers who can help if you’re looking into how to get freelance writing work in this field.

Blogging or content creation

If you’ve ever created and maintained a blog, developed content for your website, or thrilled your Instagram followers with in-depth captions, then you already have a head start. These experiences demonstrate that you can create engaging content, build an audience, and manage projects from start to finish. Your blog can even serve as part of your portfolio (see below). Check out these best blogs for freelance writers for inspiration.

Other handy backgrounds 

The good news is that you can leverage almost any background for success. Freelance writers come from disparate occupations. These include bartender and waiter (Elizabeth Gilbert, of Eat, Pray, Love fame), carpenter and fisherman (Outside contributor Jon Krakauer) and forensic psychologist and true crime author Katherine Ramsland.

Identify your freelance writing niche(s)

Having now considered how your background and previous experience might support your freelance writing goals, it’s time to think about your freelance writing niche – or best high-paying freelance niches. Many writers home in on what’s likely to prove most marketable or profitable. But it’s also important to think about what you could happily write about, day in and day out, for the next ten years or more. 

Ask yourself these questions:

Should I use my background as a springboard to get into freelance writing?

You might have a deep understanding of a particular industry or subject, but that doesn’t mean you can’t branch out. Stockbrokers or financial planners might be well placed to write about personal finance, investment strategies, day trading, or trends in cryptocurrency, but that doesn’t necessarily mean that they want to – or should. I wrote personal finance for about five years before I realized it wasn’t for me.

How do I like to spend my spare time?

You might be a keen hiker, a gardening green thumb, or a frequent flier. These passions provide important clues as to what niche or niches might work best for you. Choosing to write about subjects in which you’re genuinely interested will make for a more enjoyable work life. That sense of ease and joy will shine through in your words. 

One niche or several?

Picking a niche is not a case of ‘one and done’. There might be multiple subjects on which you can write with authority. For example, Christina Sterbenz divides her reporting work into ‘criminal justice and drugs’, ‘extremism’, and ‘environment’. Sarah Krasnostein, meanwhile, is a lawyer and television critic who is also adept at writing on criminal justice matters. Just start somewhere. 

Build a portfolio

A writing portfolio serves as a showcase for your freelance writing work. While there’s an art and a science to crafting the perfect writing portfolio, it typically includes a range of writing samples, such as articles and blog posts, or bigger projects that you’ve worked on, including annual reports, white papers, e-books, and more. There are many ways to make your portfolio stand out.

What if you don’t have a track record of publication? You’ll have to do a bit more work upfront, but it’s still possible to launch a portfolio that will make potential clients sit up and take notice.

Dig deep into higher education or professional writing samples

If you wrote a persuasive essay or a research paper as part of your degree, you could turn this into an article, blog post, or op-ed piece. Also think about any reports, sales letters, slide decks, email newsletters, or other writing you’ve created during past employment. These may also be tweaked to wow prospective clients.

Create writing samples

No existing writing projects to pick apart and repurpose? Consider setting aside a couple of days to create work samples from scratch. These articles, blog posts or other types of content should be aligned with the sort of work you’d ultimately like to get paid for. You could publish them on sites like Medium or LinkedIn, or set up a basic blog website as you explore why you need a freelance writing portfolio.. 

Guest post on established blogs or websites

Google ‘write for us’ and you’ll find squillions of blogs and websites looking for contributors. Choose sites that gel with your interests and review previous posts to ensure you have something new to add to the conversation. The pay will be minimal – or non-existent. But guest posts will get new eyes on your work and deliver a published piece of writing for your portfolio.

Write and submit stories ‘on spec’

Writing ‘on spec’ (‘on speculation’) means writing and submitting an article or other piece of work with no guarantee of publication or payment. It involves researching a publication, generating a story idea that fits the editorial mix, writing the piece as if you’d been commissioned, and sending it off to the editor. It’s a bit of a gamble, but sometimes it will help you break in. 

Finding those first freelance writing jobs for beginners

Creating samples, publishing blog posts and writing ‘on spec’ will only take you so far. Finding work as a freelance writer is an ongoing task, but it does get easier over time. 

Here’s how to get out of the starting blocks:

Leverage your network

Let friends and family know you’re getting started as a freelance writer. They might know someone who needs writing services or have connections who could become your first clients. Here’s how to get started copywriting as a beginner.

Tap your professional networks

Review your work history and consider whether any of your former employers, colleagues, or clients might need writing services – or know someone who does.

Join writing communities

Online writing communities offer a way to network with other freelance writers and come to the attention of potential clients. In Australia, Georgia’s Media Circle is an active Facebook group where callouts for writers, press trip offers, industry questions and other information are traded. LinkedIn and freelance-dedicated forums are other good places to start building community. 

Attend networking events

Don’t overlook industry gatherings, conferences, or meetups. These can be great ways to learn new skills, meet potential clients, and establish connections. Events are also a great way to stay informed about developments in your niche. Gatecrashing conferences is one of five main ways I like to generate fresh freelance articlestory ideas.

How to find freelance writing jobs

With all the above steps in place, it’s time to start hunting for freelance writing jobs. It’s worth trying a few different methods so you can determine which work best for you.

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Job boards

Although I haven’t found job boards to be worth the trouble, some people, particularly those starting out, swear by them. Be aware that they are highly competitive arenas where rates are typically low, but if you’re a newbie, this may be the least of your worries. They include ProBlogger, Upwork and Freelancer. They’re a step up from content mills like Textbroker or iWriter, but be cautious nonetheless when using them.

Email newsletters

Some writers collate lists of opportunities gleaned from social media, personal contacts, and various other sources. For a few dollars every month (or sometimes for free) you can subscribe to their newsletter. Sonia Weisner has a weekly newsletter with many such opportunities, as does Kaitlyn Arford, while Australian-based Rachel’s List asks that people purchase a membership (or a 24-hour pass) to access information about advertised gigs. Diana Kelly Levey curates a handful of jobs with each of her weekly newsletters – for free.

Cold pitching 

Cold pitching is my favorite method of picking up new work. It involves approaching potential clients directly, even if they haven’t posted a job listing or given any other indication that they’re eager to hear from you. I’ve secured most of my work by pitching editors directly, with story ideas tailored to their publications. Successful pitching involves painstaking research and it can take a while to fine-tune a strategy that works for you and your niche. But in my experience, cold pitching is the most surefire way to secure a gig. 

FAQs about getting started in“how do I get into freelance writing?”

How much should I charge when I’m starting out as a freelance writer?

If you’re shooting for editorial work, don’t worry. Newspapers and magazines will have their own set rates which they pay to writers – and there’s usually no room for negotiation. However, if you’re focusing on writing for corporates or brands, you have greater freedom to set your own rates. This is key when you want to establish a good freelance writer salary. 

Research the market rates in your niche by viewing freelance writing forums, surveys and job boards. Take what you’ve learned and temper that with the complexity of the assignment, the time a project will take, the client’s budget, and your own level of experience. Starting out, you might be tempted to cut prices just to pick up work – but then clients become conditioned to paying rock bottom rates, which is bad for you and the rest of the industry. Don’t undervalue yourself. Explore the many ways freelancers get paid..

How can I manage my time effectively as a freelance writer?

Freelance writers rarely have the luxury of focusing on a single project at a time. Keeping track of multiple projects, deadlines, requirements, clients, interviewees, invoices and prospects can be daunting at first – and sometimes even when you’ve been at it for quite some time. But juggling multiple balls simultaneously (and cheerfully) is part of the job. 

I find it easier to tackle large projects, by breaking them down into smaller, more manageable pieces that can be tackled sequentially. Some writers swear by project management apps such as Trello or Asana or these top productivity apps, but I find I can stay organized enough with a rolling to-do list. 

I keep getting knock-backs. How can I handle rejection as a freelance writer?

You’re not having a hard time because you’re starting out. Every freelance writer faces rejection, no matter how long you’ve been at it. Rejection is painful, but it’s (usually) not about you, so don’t take it personally. The publication might not want the article you just pitched because they already have a story just like it in the pipeline (in which case your instincts were great, but the timing was bad). 

The editor might have overlooked your email. The magazine might be facing financial woes. The point is that rejection happens for all sorts of reasons. Don’t be discouraged. With persistence, you will break through.

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Clients Money Writing Advice

What Is Ghostwriting?

I’m a ghostwriter.  I started ghostwriting in 2015 as a freelance blogger and ghostwriting contributor. Before that,I was unfamiliar with the term “ghostwriter,” and also wondered “what is ghostwriting?” like many people do tdoay.

In many ways, my knowledge of ghostwriting was limited to references in movies or television shows. I happened to stumble on ghostwriting as an opportunity to make additional income.  I utilized platforms like Upwork or Fiverr to gain experience as a freelance ghostwriter. While building my portfolio as a freelance writer, the idea of writing anonymously for entrepreneurs appealed to me. In the beginning, it was difficult finding work online or social media. 

Why? 

Most people were only familiar with the term ghostwriters within the music industry. With perseverance and consistency, I began to gain more traction and referrals as a ghostwriter. I was determined to make a name for myself as a ghostwriter online. Today, I’ve ghostwritten over 100 books, articles, blogs, and social media posts—it’s part of my freelance brand. In this article, I’ll provide insight on what is ghostwriting and how you can get started.

What is Ghostwriting?

Back in the day, ghostwriting was mostly a publishing term. 

It meant an author wrote a book or article for someone else, without getting any credit. But now, thanks to digital media and self-publishing, ghostwriting has spread across many industries.

These days, it’s used everywhere—marketing, advertising, even academic writing. 

What is ghostwriting? By definition, ghostwriting is when someone creates content for another person or business, like blog posts, social media posts, speeches, presentations, or yes,,books.

The goal? 

To deliver top-notch content that matches the client’s brand and message while they focus on other aspects of running their business. Ghostwriters often work behind the scenes, using their writing skills to bring someone else’s ideas to life.

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What is the goal of ghostwriting?

The goal of ghostwriting is to bring someone else’s ideas and vision to life. It requires a deep understanding of the client’s goals, target audience, and writing style. The ghostwriter must be able to seamlessly blend their own writing skills with the client’s voice in order to create content that feels authentic and genuine. It’s not easy to do, which is why ghostwriting is one of the highest-paying freelance skills out there.

How does ghostwriting work?

So, how does the ghostwriting process work? Ghostwriting typically involves a client hiring a ghostwriter to write content on their behalf. The contents can include articles, blog posts, books, speeches, social media posts, op-eds, to name a few. The client sometimes provides the ghostwriter with ideas, outline, or notes for the content they want to be created. Other times, the client and writer brainstorm topics together that would help the client achieve their goals.

The ghostwriter taps into their expertise and writing skills to craft the content while staying true to the client’s vision. This often involves multiple rounds of revisions and feedback from the client until the final product meets their expectations.

Ghostwriters may also conduct research on behalf of their clients in order to ensure accuracy and credibility in the content being produced. They must also maintain strict confidentiality and not reveal any information about their role as a ghostwriter unless given permission by the client.

Why hire ghostwriters? 

There are many reasons a client would hire a freelance ghostwriter, including lack of time, writing skills, or simply needing a fresh perspective on ideas. Ghostwriters can also help busy professionals who want to maintain a strong online presence but struggle with finding the time to create regular blog posts or social media content.

In addition to writing for individuals, ghostwriters may also work for companies and organizations, creating content such as marketing materials, reports, and website copy. They may specialize in certain industries, in the best freelance niches, or topics and use their knowledge and research skills to make the content informative and engaging.

Is ghostwriting illegal?

No, ghostwriting is not illegal. Some also ask, “is ghostwriting ethical?”

 It is a common practice in the writing industry and both parties enter into an agreement regarding ownership and usage of the written content. However, it is important for both parties to have clear communication and understanding of the terms to avoid any legal issues.

Ghostwriting can also be considered ethical as long as the credited author acknowledges the help of the ghostwriter. In fact, many well-known authors and public figures use ghostwriters to help them with their writing projects. Some ghostwriters might reveal that they worked on a project for a client when they weren’t supposed to say anything. It’s common concern for ghostwriting clients and why having contracts will protect both parties.

How do ghostwriters get paid?

Thankfully, ghostwriters usually get paid well for their services. The payment structure and amount varies depending on the project and agreement between the ghostwriter and author. Some ghostwriters charge a flat fee for their work while others may receive a percentage of the book’s profits.

Ghostwriting can be a lucrative career for writers with excellent research and writing skills. It also keeps things interesting, allowing them to work on various topics and projects without being tied down to one specific genre.

However, it is important for ghostwriters to have contracts in place to protect their rights to the written content and ensure they are properly compensated for their work.

When you’re ready, here’s how to get more ghostwriting clients in 2025.

What is the difference between a ghostwriter and copywriter?

Ghostwriters and copywriters might both create written content, but their roles are different. A ghostwriter works behind the scenes, writing things like books, articles, or speeches for someone else, like an author or public figure. 

The twist? 

The ghostwriter doesn’t get the credit, their client does.

Freelance copywriters, on the other hand, focus on creating content that promotes a product or service. Think website copy, marketing emails, social media posts, or ads. For ghostwriters, an NDA prevents them from disclosing clients they have worked with in the past. Thus, creating a barrier with many ghostwriters to authenticate their work.

Here’s a sneak peak if you’re wondering what is a freelance example of copywriting?

Who hires ghostwriters?

Ghostwriters are often hired by individuals who want to publish a book but do not have the time or writing skills to make that happen. This could include high profile leaders, celebrities, , politicians, or anyone who wants to share their story or expertise but doesn’t  have the time to write it themselves. Ghostwriters can also be hired by companies or organizations to create content for their website, blog, or social media platforms.

Here’s how to find freelance writing jobs

Why Freelancers Should Try Ghostwriting

Ghostwriting can be a very lucrative opportunity for you to earn a passive income as a freelancer. Having this writing skill gives you the opportunity to work with clients from various backgrounds. While allowing the ghostwriter to become a subject matter expert.

Ghostwriting is often misunderstood as a simple act of writing under someone else’s name, but it is actually a collaborative process. It can be a lucrative opportunity for freelance writers who are ready to add on new skills and offerings to clients. Partnering with a ghostwriter is a smart idea for leaders, influencers, or first-time authors who are looking for expertise, efficiency, and want to enhance the quality and success of their content.

Ghostwriting is a great opportunity for freelancers to grow professionally and experiment with the various types of ghostwriting services available.

Ready to kick-start your freelance writing career? here, 10 lessons to launch your business
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Freelance Marketing Mistakes Even Smart Freelancers Make

You know you have to promote your business and your freelance services, but is it part of your daily, weekly, or monthly checklist? If you don’t have a monthly freelance marketing checklist, now’s the time to get one. Without having a visual of the social media for writers posts you should be writing, blog posts you need to schedule, potential freelance writing jobs for beginners to apply to, and the LinkedIn tips for freelancers you aren’t doing, chances are that you’re making some serious freelance marketing mistakes even smart freelancers make.

Here, 12 freelance marketing mistakes to sidestep so you can reap the benefits of solid freelance marketing efforts that always “keep your pipeline full.”

12 Freelance Marketing Mistakes That Get in the Way of Finding Great Freelance Clients and Work.

Avoid these freelance marketing challenges and set yourself up for high-paying freelance clients, anchor clients, and a six-figure freelancer career.

1. You’re a Job Board Junkie

Guilty as charged! Here’s a secret: I do rely on job boards to find freelance work. And these were the primary way I secured freelance writing jobs when I was first starting out. But, they are only part of the equation. Ditch the safety net and reach out to clients directly through emails and a social strategy.

I’ll show you how I landed my biggest client by simply sending a cold email that hit the right note.

2. You’re Ghosting Past Clients

We’ve all forgotten to follow up. When you’re trying to find more freelance work, go back to previous clients and ask if they need help or if their coworkers do. Did that contact move on? Find them in their new role and remind them of your freelance services.

3. You’ve Fallen Into a Pitching Black Hole

Pitching is great, but without strategy, it’s like shouting into the void.

Understand each client deeply.

Tailor your freelance article pitches to meet the specific needs of their customers and watch your response rate soar.

Write freelance article pitches that will sell.

4. You’ve Forgotten: Who’s Your Ideal Client Anyway?

Not sure? Neither was I until I sat down and mapped out exactly who benefits most from my services. This ‘lightbulb’ moment transformed my marketing overnight. It helps me stay focused when I’m wondering which clients to go after. I even wrote them down on a piece of paper that’s taped behind my monitor.

5. You Don’t Measure Your Marketing Efforts

So you can’t improve them! Once I started tracking freelance article pitches and LinkedIn cold outreach messages, I was able to see that I was having more success than I initially thought. Tracking pitches and what happened will show you where you can make tweaks. If one client doesn’t like the pitch, approach the competition. Discover 10 types of freelance jobs you should explore.

6. You’re a Social Media One-Trick Pony

Are you a one-platform wonder? It’s time to explore. Different platforms attract different audiences. Find where your potential clients hang out and start engaging. I found a whole new client base on LinkedIn after being more active on Twitter/X for years. (Even grew to nearly ~11,000 followers! Follow me there.)

That being said, I think it’s more important to focus on two social platforms and consistently posting over hitting all of them and only posting 1x/a month.

7. You’re Forgetting to Promote Yourself

Too busy delivering work to market yourself? That’s a trap. Continuous marketing efforts keep your pipeline full. Dedicate time each week to nurture future opportunities. I set aside about 25 to 30 percent of my week for this, no matter what. (This is covered extensively in last week’s newsletter.) Here’s How to Find Clients on LinkedIn.

8. You Don’t Harness the Power of Local Networking

Online is great, but local networking has magic of its own. Attend events, join local business groups, and connect face-to-face. You might be surprised at the variety of personal connections you make and the ideas you get out of in-person networking. (I’m up to two in-person events so far this year!)

9. You Haven’t Asked for Testimonials

Testimonials are like freelance currency. Heck, customer reviews are every brand’s bread and butter these days. I always thought bragging was a bit uncomfortable until a client told me my testimonial page sealed the deal. I don’t shy away from showcasing them anymore and you shouldn’t either. Ask favorite clients if they’d write a review or referral.

10. You Refuse to Adapt

The market evolves, and so should your marketing strategies. What worked last year might not cut it today. Stay fresh, stay curious, and stay adaptable. This doesn’t mean you need to use or incorporate AI into your freelance business but you do need to know about the latest trends in marketing and media to stay relevant to your clients. Make sure you’re continuously working on these highest-paying freelance skills.

BTW, get the answer to ‘Can I make $1,000 a month freelance writing?’

11. You Aren’t Showing Off a Variety of Skills

Start a blog or a newsletter to show your ideal client the different ways you can write.

Don’t have copywriting samples but want to get into that type of freelance writing? Create them and post them on your freelance writer portfolio.

Want to break into a new niche but don’t have clients in that field yet? Write articles or LinkedIn posts on the subject to build an audience.

12. You Don’t Do Anything.

Ever feel SO overwhelmed that there’s too much to do when it comes to freelance marketing for your brand that you do well, nothing? Samesies. That’s why having a visual of what you should be doing can help take some of the steam out of that fear and those feelings of overwhelm. I don’t know about you but I tend to feel better when I cross something off of my to-do list.

If you need more help working on freelance marketing, check out this course that will show you how to consistently earn $100 an hour freelancing.

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The 4 Biggest Freelance Challenges

Have you ever considered a career as a freelancer? 

If you’re anything like me, writing for clients from around the world while wearing your favorite yoga pants for 10 hours a week sounds like a dream.  Freelancing has been an interesting and exciting ride, but it’s not without its freelance challenges.

When I started my freelancing journey, I thought I’d be in a position to quit my 9 to 5 and retire as a self-made millionaire within six months to a year. 

It’s been six years and I’m not quite a millionaire yet, but deciding to become a freelance writer is one of the best decisions of my life. I’ve learned to navigate the pros and cons of freelancing in order to build a successful freelance business.

Read this guide to learn about potential freelancer problems you might face in this industry and how you can avoid common freelancer struggles. 

What are the Biggest Freelance Challenges Freelancers Face?

Some of the biggest freelancing problems you’ll face are not having enough clients and experiencing freelance money challenges. Or, you might have too many clients and not enough time to manage them. That’s why the phrase “feast or famine” is often thrown around freelance communities.

As a freelancer, you’ll constantly juggle life between a rock and hard place, that is until you learn the number one golden rule to keep your pipeline and bank account flowing constantly.

How do I find freelance clients?

This is one of the most common challenges as you explore how to become a freelance writer. Finding freelance clients will be one of your biggest freelancer struggles. For many freelancers, talking to potential clients about your services can send them into total panic. (Freelance imposter syndrome, anyone?)

You don’t want to come off as a salesperson or aggressively annoying to clients. Approaching clients in this way only turns them off and gives them a reason to ignore your services. 

The best way to find freelance clients is by approaching clients with a common interest or goal. Having a common interest or goal is a good icebreaker to let your guard down and make a genuine connection. By bonding over a common outcome, you will feel more confident in sharing more about what you do and how you help your clients. This can help you minimize on of the biggest freelance challenges of finding clients.

Another good way to find clients is by volunteering your services within your network. If you have a network of college friends or colleagues, get the word out about your services. Offer to write a sample website, run a email marketing campaign, or rewrite a resume for a friend on a sliding scale. 

Your friends/family can be your first clients and testimonials. The more people know what you do and how amazing you are the more likely they are to refer your services and offer to pay you for your skills.

Here’s pro tips on how to start freelancing for free.

How do freelancers come up with freelance rates?

When it comes to charging by the hour or per project—or getting to the bottom of ‘what’s a freelance writer salary?’— plenty of freelancers struggle with determining how much to charge clients. It’s a common freelance challenge among many of us! Charging too much may make you feel as though clients can’t afford your rates. If you throw out a low quote for a freelance project, clients will think you are cheap and going to turn in low-quality work.

What’s the best solution to this freelance challenge of how to set freelance writer rates?

The best way to understand your freelance rates is by evaluating the time, skills, deadline, topic, and research required to complete the project. As a freelancer, your time and skills are valuable assets.

In my experience, if you charge too low for a project that takes up most of your time, you will be anxious to get it done. However, if you select a project that amplifies your skills and compensates you for your time, you will pleased with your work and commitment.

Charging by the hour or per project is at your own discretion as you grow as a freelancer. To help you determine the best options for you, here are five key questions to ask yourself before accepting a project:

  1. Does this project cover my monthly expenses?
  2. What is my bandwidth to take on this project?
  3. Will this project require more time and energy than I have available?
  4. Is this a project that fits with my skillset?
  5. Does this project provide me with creative freedom and control?

How should freelancers handle bad freelance clients?

Not every client will be your best freelance client. (You might even find yourself in the middle of a freelancer scam!)

In fact, a common “con of freelancing” is dealing with “red flag clients” or those who exhibit “freelance client red flags.” There will be some clients who are a dream to work with from the initial phone consultation, project conception, invoicing, and finalizing the project details. 

Other clients will simply drive you up a wall over every detail of the project, have bad communication skills, last-minute changes, and late payments. (Been there!)

While working with “red-flag freelance clients” is a common freelancer struggle, the good news is that you don’t have to work with them again. As a freelancer, you have the authority to choose who you will or will not work with at your discretion. Be selective and work with people you like who respect you.

The best thing about being a freelancer is being in control of your income and knowing that  one rejection leads to the next client’s yes. Work with clients and projects that not only fit your skills and creative genius, but also respect your time and commitment to getting the job done right. That way, you can eliminate stressful freelancer problems or nip them in the bud before they steamroll your life.

Overcoming imposter syndrome 

As you begin to grow in your career, you will face many freelance obstacles—imposter syndrome is one of them. Feeling like an imposter is not that uncommon in the freelance community.

We often feel like imposters because we have high expectations for ourselves. We compare ourselves to our peers and begin to feel like we aren’t doing enough. While your feelings may present as valid in the moment. It’s important to understand that every freelancer’s journey is uniquely different, even yours. The important thing to remember is that you are your own person and your freelance journey is yours to create. 

Be mindful of negative thoughts and emotions. Learn to reward your small accomplishments frequently. Before you know it your imposter syndrome will be in your rearview mirror.

Don’t Let Freelance Challenges Sway You

Becoming a freelancer is a great career path for people of all ages and backgrounds. You can become a freelancer if you’re a retired teacher, college student, stay-at-home mom, or an entrepreneur looking to explore new opportunities. 

Freelancing is a great opportunity to supplement your income or start a new career. While there may be some freelance challenges along the way, plenty of freelancers have found great success by connecting with peers and learning from their mistakes.

Whether you become a freelancer to get your feet wet or explore a new career option, freelancing can be a great opportunity to learn something new and earn money as a side hustle.

Remember, your path is unique, and celebrating small victories can help silence the doubts. By tackling these challenges head-on, you can thrive in the world of freelancing and pave the way for a fulfilling career on your terms.

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Frequently Asked Questions about Freelancer Problems

What are some pros and cons of freelancing?

Here are some of the pros and cons of freelance:

Pros:

  • Unlimited income opportunities
  • Variety of clients
  • Networking opportunities
  • Business ownership
  • Freelancer Community
  • Flexible scheduling
  • Remote work

Cons:

  • Competitive Market
  • Quarterly taxes
  • Steady clients
  • Late payments

How to Find Your First Freelance Client?

The best way to land your first freelance client or secure your first freelance writing job is by working for a reduced price. You could also create samples for your website that show the type of work you can produce. When you’re first starting out without a strong reputation, landing your first client can a freelance challenge. 

By offering your freelance writing service at a more “ affordable” rate it could lead to a long-term client. One long-term client and a few referrals from them could turn into more revenue for you. Consider the bigger and long-term goals when you’re landing your first freelance client. If you’re thinking about ghostwriting in 2025 this guide can help.

This list of 50 freelance job websites is a great place to start

Is Freelance Writing a Good Career For You?

Freelancing is a great way to learn a lot about yourself and work independently. Freelancing provides the opportunity for you to learn about different industries, cultures, and markets from around the world. The best part is that you get to offer your services and freelance skills from the comfort of your own home—or on the road.

There is a learning curve with freelancing. That’s why it’s wise to make sure you have a steady income to support your livelihood until you have a consistent stream of clients. Don’t let the threat of freelancer problems sway you. Freelancing is worth trying to see if it’s a good fit for you.

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The Best Writer Websites for Inspiration

At the risk of sounding like a dinosaur, I still remember the days before the World Wide Web existed. 

Back then, demonstrating your writing credentials to a new editor involved sending freelance article pitches and physical clips (samples) of past work by snail mail—and enclosing a stamped, self-addressed envelope for their return.

Fortunately, things are much easier in today’s digital age for launching best writer websites.

Rather than rely on the vagaries of the postal service, your writer’s website can serve as your business card, portfolio, and storefront all in one.

What should you look for as you scour the best writer websites to inspire you? A good freelance writer portfolio and website allows you to showcase your best work, communicate what you can do to help freelance clients with their needs and attract new work opportunities through referrals and client testimonials.

What should a freelance writer’s website include?

Freelance writers’ websites are as variable as their owners, but there are a few key elements that should always be included as you’ll see in the following freelance writers website examples:

A home page

The best writer websites keep it friendly and welcoming, yet professional, and brief. Your website home page isn’t always the spot where searchers first land, but it needs to do the heavy lifting in terms of who are you and what you offer. Home pages can also highlight a handful of professional accomplishments. A the very minimum it should say who you are (your name, not just your business name), what you offer, and a sprinkling of your experience.

About page

A compelling ‘About’ page or a freelance writer ‘About Me’ page can set you apart from the competition. Here’s the spot to share your story, highlight relevant career history, and mention of what makes you unique. Including a ‘fun fact’ or two about yourself can reveal something of your personality, piquing a potential client’s interest. Just don’t overdo it, suggests copywriter and content strategist Tom Valcanis of I Sell Words. “(Some writers) infuse too much of their own personality into their own website, like it’s a personal blog,” he explains. “Having a little is fine, but the website should be customer-focused.”

Services page

Spell out what you do and for whom. Whether it’s freelance journalism, content writing, content marketing, ghostwriting, blogging, or proofreading, clients need to know that you can handle the type of freelance job they have in mind. Be specific about what you bring to projects, and what clients might expect from working with you.

A common mistake among writers is not providing enough information about their services and their process says copywriter Caitlin Wright, of TheWrightWords by Caitlin Wright. “I try to imagine people who come to me don’t really understand what a copywriter can do so I try to educate them on my website,” she says.

A portfolio page

Why do you need a freelance writer portfolio? It’s one of the core components if not the keystone to a freelance writers website that gets clients. A portfolio lets readers ‘try before they buy.’ It should feature a curated collection of your very best work. Daniel Gorlovetsky, founder and CEO of Israel’s TLVTech says a portfolio page is “super important” for writers. “It’s your personal showcase where you can show off your best work and let potential clients see what you’re all about,” he says. “Think of it like a fun resume that really highlights your writing style and skills.”

For more tips on how to craft a killer portfolio, read How to make your freelance writing portfolio stand out.

Contact details

Is there anything more frustrating than trying to find a contact email address or form on a website and jumping through hoops to get to it? Make it easy for potential clients to reach you, by including a contact form, email address, and social media links.

 Failing to include contact details is a common mistake, especially for new writers, says freelance writer and editor Chuck Sambuchino. When writing a ‘Breaking In’ column for Writer’s Digest, he frequently had to switch to Plan B when the writer he wanted to feature couldn’t be reached. And it’s not enough to include just the publicist’s details. “You should include your own information — just in case it’s an urgent matter,” he writes.

What design elements should I consider when building my website?

A well-designed website should be fast, easy to navigate, and optimized for SEO, Gorlovetsky says. These freelance writers website examples have strong design elements you should think about.

Keep the design simple

“Using a simple CMS like WordPress or Ghost makes it easy to update content, and integrating a custom theme ensures it stays lightweight and on-brand,” he says. We’re also fans of Squarespace, Wix, to name other options.

Performance matters—things like fast load times, responsive design, and caching help boost traffic and improve SEO rankings, Gorlovetsky says.

“Mobile responsiveness is crucial since most visitors will come from their phones.”

Stick to brand colors, fonts, and logos

It should also look fresh and professional, says Wright, who created her website in 2018 and recently gave it a makeover.

“Part of this rebrand included a new logo and a color palette refresh,” she says. “So that was the catalyst for updating my website but once I got into it, I realized there were lots of things I needed to change.” Here’s how to create a personal freelance brand.

Over the years, Wright has refined her service offering, built her SEO skills, and worked to learn more about her audience.

The result? She now gets most of her work through her website thanks to SEO and an engaging tone. That’s why it’s one of our favorites on this list of freelance writers website examples.

Writers who don’t use photos of themselves on their site are missing an opportunity to connect on a one-on-one level with their audience, she suggests.

“I think it’s really important to show your face,” Wright says.

Say what you’ll do for your clients

Ghostwriter Stacy Ennis agrees that focusing on potential clients is key.

“Writing a book is a vulnerable endeavor, and I do my best to meet potential clients where they are and build trust through the content on the site, including through success stories and testimonials,” she explains.

“I also try to make it clear and easy for them to find the information they want and need, as well as provide value via my blog and podcast.”

These are some of the best writer websites to browse

Do some research and explore these freelance writers website examples before you refresh you freelance writer website so you have great visual elements and takeaways in mind to incorporate.

Writer’s name: Caitlin Wright

Best Writer Website: TheWrightWords by Caitlin Wright

Type of writer: Copywriter

What we like about this website: Wright’s recently-refreshed website is clean and fresh, with a casual headshot that immediately allows potential clients to put a face to the name. She’s ultra-clear about her niche (“I’m an award-winning website copywriter for communities and organizations that care for others”) and provides links to her different services (SEO copywriting, content marketing, small business copywriting, and freelance journalism) from the home page.

Writer’s name: Tom Valcanis

Best Writer Website: I Sell Words

Type of writer: Copywriter and content strategist

What we like about this website: Valcanis explains that his website was deliberately designed to showcase his skills in persuading through language. “I wanted something plain and simple, much like my brand name.” He uses minimal images and has intentionally used design elements to mimic the feel of reading on a pad of paper. “Yes, a picture tells a thousand words, but I’m here to write the thousand words!” he says.

Writer’s name: Ann Handley

Best Writer Website: Ann Handley

Type of writer: Content marketing writer

What we like about this website: Ann Handley’s website is infused with her high-energy personality but not in an overpowering way. It’s well-structured, easy to navigate, and showcases Handley’s marketing expertise by providing a video of her speaking at a major event. It also displays her other offerings, such as books and blog. The link to subscribe to her ‘Total Annarchy’ (pun intended) newsletter reveals a quirky sense of humor, and so prompts sign-ups.

Get pro tips on how to find more freelance content marketing clients. 

Writer’s name: Michaela Trimble

Top Writer Website: Michaela Trimble

Type of writer: Travel and lifestyle journalist

What we like about this freelance writer website: From the whimsical artwork located ‘above the fold’ which orients the viewer to the stellar portfolio of clips from Vogue, Condé Nast Traveler, The Wall Street Journal, Travel + Leisure, and more, Trimble’s site is exquisitely stylish. A clear header menu provides quick links to ways in which visitors can work with Trimble – from coaching and consulting to joining writing and creative retreats. 


Writer’s name: Jon Krakauer

Website: Jon Krakauer

Type of writer: Journalist and author

What we like about this website: As an accomplished mountaineer, author of several bestselling nonfiction books, including Into the Wild and Into Thin Air, and freelance contributor to high-profile titles including The New Yorker and the Wall Street Journal, Krakauer can afford to break the rules. (For example, he only lists his publicist’s contact details.) But as a bold, no-nonsense showcase of his interests and expertise, Krakauer’s website ticks all the boxes – and reflects his personality.

Writer’s name: Stacy Ennis

Best Ghostwriter Website: Stacy Ennis

Type of writer: Ghostwriter

What we like about this website: Stacy Ennis appeals to her ideal clients, by telling them what they want to hear (“Your story matters”) and how her services can help them scale their impact. It’s crisp, uncomplicated, and provides a quiz and resources for those who want to dip their toe in before taking the plunge. “A site doesn’t have to wow, but it should be clear, functional, and up to date,” she explains. “I also believe strongly that every writer should have a blog or some form of content. Not only does a blog highlight a writer’s skill and talent, but it builds trust with potential clients.”

Writer’s name: Paul Maplesden

Top Freelance Writer Website: Paul Maplesden

Type of writer: B2B content marketing writer

What we like about this website: Google ‘freelance content writer’ and Paul Maplesden pops up on the first page, demonstrating that he knows what he’s doing when he promises to write “SEO-optimised content” and to “get your business noticed”. His website isn’t exactly flash – there’s lots of text, minimal use of photography, and only the occasional accent color. But this only serves to prove the power of simplicity. You quickly get the sense that Maplesden isn’t one for bells and whistles. He knows what he’s doing and offers clients a brisk, no-nonsense service. Unusually, he even posts his rates for “short” to “epic” length text, in the interests of transparency.

Writer’s name: Kate Hogg

Top Writer Website: Kate Hogg

Type of writer: Scientific writer and editor

What we like about this website: Hogg is another writer who breaks the rules, with a simple one-page website built using Carrd. Its minimalist structure offers nothing in the way of frills, fluff, or clickable links. It just describes its owner as a “marine conservation consultant, editor and proofreader” and demonstrates Hogg’s on-the-ground experience through photographs rather than text. Her website will appeal only to clients who want her very specific expertise as it relates to technical reports and scientific manuscripts – and that’s just the way she likes it.

Writer’s name: Caroline Gibson

Best Writer Website: Caroline Gibson

Type of writer: copywriter and content writer

What we like about this website: Visitors to Caroline Gibson’s website don’t ever get to find out what she looks like. There are no photos whatsoever. However, they will be sold on her ability to write compelling content from the very second sentence on the home page which, you sense, is uttered with a cheeky wink (“Like the chocolate flake in a 99 ice-cream, I add more.”) The UK-based Gibson’s impressive roll call of clients features in a grid on her “Showcase” page and there’s a handy list of FAQs to guide newbies through the hiring process.

Writer’s name: Rupi Kaur

Best Writer’s Website: Rupi Kaur

Type of writer: poet

What we like about this website: Writing poetry had never seemed like the most lucrative career path – and then Rupi Kaur came along. Her visually bewitching website includes photographs of Kaur holding her books, as well as links to her shop selling prints, clothing, writing prompts, and even tattoos. Like Krakauer, Kaur is famous enough to leave out her personal contact details – only including those of her booking agent and publicist. More broadly, though, her website offers a masterclass on what is possible, from an artistic and monetization point of view, for writers with imagination and a desire to stand out from the crowd.

(Bonus)

Writer’s name: Diana Kelly Levey

Top Writer’s Website: Diana Kelly

Type of writer: Freelance journalist, content marketing writer, copywriter

What we like about the website: Diana launched her website initially as a portfolio hub and a way for clients to contact her, but then started sharing her freelance writing tips on her blog. (If you’re looking for a robust hub of blog posts that address freelance topics, you’ll probably find answers on this website.) She also features links to where she’s been quoted as a freelance expert in media on her About page and client testimonials on her Clients page. Borrow these ideas for your best freelance writers website.

(Levey owns and runs this website, Best Freelance Tips.)

Be sure to check out my website, Denise Cullen, for writer portfolio inspiration as well.

FAQs about best writer websites

Do I really need a writer website?

If you’re writing just for yourself, then no, you don’t need a writer website. But if you’re planning to write professionally, then a website is non-negotiable. A website serves as your primary online portfolio, building credibility and attracting clients. 

Even if clients reach out to you via social media or freelance marketplaces, having a website is still crucial. That’s because it’s the one corner of the Internet over which you have complete control. Having this dedicated space allows you to oversee every aspect of your personal brand, and it’s impervious to changing social media algorithms.

What are the main website builders for writers?

WordPress powers almost half (43.6%) of all websites, and forms the building blocks for a staggering 493 million websites, the latest data from W3Techs suggests. It requires some technical know-how, particularly during setup, but it provides endless customization options, with thousands of themes (templates) along with free and paid plugins to enhance functionality.

Squarespace offers a visually appealing aesthetic, with solid built-in e-commerce and blogging features. But it’s not always thought to be as flexible as WordPress when it comes to customization—and has a higher price point.

Wix is good for beginners, with user-friendly drag-and-drop features. But tweaking the look and feel of your site can prove tricky.

Other website builders include Weebly, Webflow, and even Shopify (if you’re keen to monetize through selling products.)

What are the biggest website mistakes (according to writers and developers)?

Caitlin Wright reckons that trying to appeal to everyone is a common error some make when setting out to create their best writers website. Instead, niching down allows writers to attract more of their target audience who are specifically seeking the unique value that they can offer.

Stacy Ennis is constantly surprised at the number of dead pages out there —template pages that were never customized. Broken links are another big no-no. How do you fix these? Google Search Console flags broken links and errors that Google’s crawlers discover – and this is automatically updated every time Google crawls your site. Broken link plugins are also available.

Daniel Gorlovetsky describes mobile responsiveness as “crucial” so failing to consider how your website looks beyond your big screen view can be a real trap. As of September 2024, almost two-thirds (63.38%) of all website traffic comes from people using mobile devices.

Learn how to get your freelance writer website live in a weekend

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8 Secrets of Freelancers Who Never Stress about Money

If you’ve ever wondered where your freelance money is disappearing to and feel like you should be wealthier than you are, you’re not alone. Maybe your freelance business is booming, but the accounting and admin side of things makes you want to crawl under your desk. Been there, done that. Not fun.

The good news? There are ways to feel way more confident about your freelance finances, and I’m here to share some tried-and-true secrets from financially stress-free freelancers.

Money Secrets from Freelancers Who Never Stress about Finances

Here’s what these financially confident freelancers and freelance writers who are smart with money do differently—and how you can join them on the stress-free side of freelancing.

1. They Invest in Learning New Skills

The most successful freelancers know they must keep their skills sharp to stay competitive. But here’s the thing: They’re smart about what they invest in. Instead of hoarding every penny or, on the flip side, blowing hundreds or thousands on every trendy course (ahem, been there), they invest in tools and training that provide a real return.

Think critically about where you’re spending your “business expenses.” Make sure they’ll help you get a leg up on the competition and be of use to your clients. Like an SEO course that will land you higher-paying freelance jobs or that project management software that cut your admin time in half.

(This is why I keep my own freelance online courses short and actionable. I want my students to finish, apply the skills, and start seeing results quickly.)

Smart Freelance Money Tip: Take a hard look at your recent “business expenses.” Are they helping you earn more, save time, or stand out in your niche? If not, it might be time to refocus and cancel subscriptions or services that aren’t serving you.

2. They Hire an Accountant Who Understands Independent Workers

Your accountant should be more than a tax pro—they should be your financial sidekick. Navigating freelance tax deductions and quarterly payments is a minefield, and if you’re going at it alone, you’re probably leaving money on the table (and gaining a whole lot of stress).

A freelancer who is good with money works with a tax professional who understands the nuances of freelance life. From knowing what can be written off (that new laptop you bought for work? or your Canva subscription?) to making sure you’re paying the right amount of quarterly taxes, a knowledgeable accountant can save you major headaches—and money

Smart Freelance Money Tip: Yes, you’ll pay for a good accountant, but remember: That money is a write-off, too. And the peace of mind? Priceless.

3. They Keep Their Business and Personal Finances Separate

Mixing business and personal finances is a rookie freelancer mistake that leads to chaos and, possibly, IRS red flags. No bueno. The best freelancers treat their business like a business and have separate bank accounts for business income and expenses.

This not only makes tax time so much easier but also helps you see how your business is really performing. Is it profitable, or are you just skating by? A dedicated business account will show you the truth.

Smart Freelance Money Tip: Even if it feels like a small hassle, do yourself a favor and set up a business bank account. And don’t forget to use your business debit or credit card for any expenses related to your freelance work.

4. They Pay Themselves a Consistent Salary

Here’s a biggie: Successful freelancers treat themselves like employees of their own businesses. Even if you’re earning six figures, it doesn’t mean you should dip into your freelance income whenever you feel like it. Paying yourself a consistent salary brings stability to your personal finances and helps reduce financial anxiety.

For example, I run my business, DKL Content Services Inc., as an S Corp and pay me a salary. It keeps things predictable and organized, even when client work is ebbing and flowing.

Smart Freelance Money Tip: Determine a reasonable salary you can pay yourself each month, and leave the rest in your business account for taxes, investments, and expenses.

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5. They Factor Taxes into Their Rates

Taxes can be a major stressor, but the best freelancers factor tax prices and rates into every financial decision. When you quote rates for projects—like how much to charge for a 500-word article—consider the 25-30% you’ll need to set aside for taxes. In the U.S., freelancers have to pay quarterly taxes, plus self-employment tax (around 15%), so don’t let that catch you off guard. Make sure you know the top tax tips for freelancers.

Smart Freelance Money Tip: Before accepting low-paying gigs, do the math. Subtract 30% for taxes and calculate your hourly rate. If the number makes you cringe, it’s time to re-evaluate your pricing or say “no thanks” to that client.

6. They Build—and Maintain—an Emergency Fund

Freelance life is unpredictable. One month you’re overwhelmed with projects, and the next? Crickets. There’s a reason the phrase “feast or famine cycle” is often quipped in freelance circles and message boards. To keep money stress at bay, financially secure freelancers have an emergency fund that covers three to six months of expenses. (I sleep best at night with six months of savings in the bank.) This buffer keeps freelancers who are smart with money from onboarding freelance clients with red flags out of desperation or panicking when payments are late.

Smart Freelance Money Tip: If you don’t have an emergency fund yet, start small. Aim to save one month’s worth of expenses, then work your way up. Even a small cushion can bring you some peace of mind for when those lean times eventually come.

7. They Are Proactive About Their Cash Flow

Financially-savvy freelancers who are good with money know the importance of maintaining a steady cash flow. It’s a business 101 management tip but sometimes it’s something not explained in freelancing.

Having a significant cash flow means saving for taxes, have an emergency fund in place, stockpile money for the slow seasons, and they have money set aside for learning and development. Smart money freelancers keep track of payment due dates (through simple methods like a Google or Excel doc or software) and they follow up with clients when invoices are overdue. (Some freelancers even have ‘late fees’ worked into contracts and invoices!)

Smart Freelance Money Tip: Use cash flow management tools or set reminders for invoice follow-ups. Don’t be afraid to politely nudge clients if they’re dragging their feet on payment. You might even find it helpful to have a day and time of the week that’s blocked for invoicing and business tasks like this.

8. They Diversify Their Income Streams

Relying on one or two big clients is risky. Smart freelancers know this and make a point to diversify. This could mean having multiple clients in different industries or branching out into related income streams, like offering online courses, consulting, or affiliate marketing. Smart money freelancers even have a few passive income streams in the works to supplement client work.

Having multiple sources of income can help any freelancer feel more relaxed, especially when others in the industry are freaking out about AI developments, budget cuts, and freelancer problems.

Smart Freelance Money Tip: Think about ways to diversify your services. Could you teach a skill you’ve mastered? Write an eBook? Offer coaching? The possibilities are endless. The only thing that isn’t is your time and energy.

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How To Get More Freelance Ghostwriting Clients In 2025

The demand for ghostwriters is growing and you need to position yourself as a top choice for clients to get more freelance ghostwriting clients in 2025. Most ghostwriters focus on maintaining their current client list or increasing their rates at the end of the year. But several other strategies can help you attract even more clients and grow your business in the coming year, particularly as you think about 2025 freelance writing trends.

Want more, high-paying freelance clients and less stress in 2025?

If you’re a ghostwriter looking to expand your client base, start strategizing now. Here, we’ll cover tips to help you land more ghostwriting clients in 2025.

What is Ghostwriting?

In a simple definition of ghostwriting, it involves writing content for someone else without receiving credit. It can range from books and articles to speeches and blog posts. Clients hire ghostwriters when they need writing help but don’t have the time, skills, or desire to do it themselves. As a freelance ghostwriter, your role is to capture your client’s voice and style so they can present the work as their own.

Why Is Ghostwriting a High-Paying Freelance Skill?

As demand for ghostwriting services rises, your opportunities as a ghostwriter grow too. Ghostwriting offers variety; you can specialize in ghostwriting niche areas like self-help books or business articles, or work on a wide range of projects to expand your skills.

But why is ghostwriting so popular?

For starters, ghostwriting gives clients the anonymity they often desire. Some clients prefer not to be publicly associated with certain content, while others don’t have the time or resources to write–particularly CEOs, founders, and leaders of large and small businesses. By hiring a ghostwriter, they can still get their message out without investing personal time and effort.

How Can Freelancers Succeed in Ghostwriting?

The ghostwriting industry is on the rise as more people clamor to tell their business and life stories. Or, they might simply need help writing on additional platforms as contributors like Forbes, Inc, Medium, and even LinkedIn. That’s good news for ghostwriters, but it also means increased competition in the industry. So how do you stand out and attract more clients? 

After five years of ghostwriting, I’ve learned a few strategies that work for freelance ghostwriters. 

Here’s what’s helped me succeed:

1. Develop your niche.

One mistake many ghostwriters make is trying to be a jack of all trades. While it may seem smart to take on any and every project, it’s actually more effective to focus on a freelance niche. Not only will this help you stand out, but it also positions you as an expert. Clients trust writers with specialized knowledge and experience in their industry. They’ll also pay more for that experience.

2. Build your online presence as a freelance ghostwriter

An online presence is essential for ghostwriters who need to network and attract clients. Create a professional website highlighting your services, portfolio, and freelancer testimonials. Frequently post on and engage with social media platforms like LinkedIn, X/Twitter, and Instagram to connect with potential clients and show off your work.

3. Improve communication with all clients

Effective communication is critical, especially for freelance ghostwriters. Set clear expectations from the start—determine how the client likes to communicate, and plan regular check-ins throughout the project. Don’t forget to clarify deadlines, payment terms, and any other key details before diving in. Open communication helps build trust and keeps everything running smoothly.

How to Use Social Media to Land Ghostwriting Clients

LinkedIn is my go-to platform for finding clients and creating new business opportunities. Its professional environment is ideal for networking and building valuable relationships that can lead to exciting projects and collaborations. In my LinkedIn profile headline, I clearly state that I’m a ghostwriter, so potential clients know exactly what I do as soon as they land on my page.

To make the most of LinkedIn, take full advantage of its features. Publish articles that showcase your expertise, share industry-related content, and actively promote your services. Share work samples, insights on writing, and interesting articles. 

Comment on other posts to build a strong online presence that highlights your expertise and shows potential clients you’re engaged with your field. This will also help build your audience.

Social media, especially LinkedIn, connects you with other writers and industry professionals who can offer advice, share resources, and even refer you to new projects. Engaging in relevant discussions enhances your visibility in the writing community and helps establish you as a thought leader. By consistently participating and sharing valuable insights, you’ll strengthen your credibility and maximize your impact as a ghostwriter.

How to Find Ghostwriting Clients in Person and Online

I’ve found more clients over coffees and bagels at the local co-working space than online. On the flip side, I’ve closed more ghostwriting contracts by referrals online.  It’s essential to have a presence both in the physical world and online. Your freelance community might be able to help you as well if you put the ask out there.

Remember that you’re in the “people business”  as a ghostwriter so you have to continuously be willing to meet new people. Getting out of the house and attending a local workshop or information session can also be a great way to meet potential clients in person. Many writing organizations offer networking events where you can introduce yourself, share your skills and experience, and learn about upcoming projects.

Shift Your Mindset to Become a Ghostwriting Client Magnet

Before you start building your client roster, it’s crucial to elevate your mindset. As a ghostwriter, it’s all too easy to see yourself as just a service provider rather than a creator of compelling content. Shift your perspective to embrace your role as an expert and a valuable asset to every project. This transformation in mindset can help you attract clients who not only recognize but truly appreciate your unique skills!

One great way to shift your mindset is by staying updated on industry trends, techniques, and best practices. Not only will this boost your writing skills, but it’ll also make you a more informed and knowledgeable ghostwriter. Start by setting high standards for yourself, and consistently delivering quality work will really help build your confidence.

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Freelance Client Red Flags

As a freelancer, it’s always exciting to be given the opportunity to work with a new client. Not only are you presented with another potential stream of freelance income, but you’ll also be able to add another experience to your résumé and freelance writer portfolio. However, before you commit to working with any client for a project or long-term basis, first look out for the following freelance client red flags to be sure you aren’t about to fall for a freelance job scam.

Heed These Freelance Client Red Flags

These are common indicators that it might be a bad freelance client and you should avoid working with them or stop working with them once your freelance project is complete.

They expect you to be available to them all the time.

Whether or not you’ve made clear your availability for any given week/month/etc., a client that’s consistently contacting you at all hours is unacceptable. 

Some signs you’re dealing with a red flag client are that they’re contacting you while you’re on vacation (that you told them about), it’s the weekend (!), or you’ve clocked your allotted hours for the week, and your client keeps calling you with requests about a project. 

Unless it’s somehow regarding a very dire emergency, then their request will simply have to wait. (And even then, this would be a suitable time to restate any of the time-related clauses in your freelance contract.)


When their expectations don’t match their rates, it’s a freelance client red flag.

Sometimes I wonder where certain clients get their audacity from. Early on in my freelancing days, I had too many reach out about my services—only to lowball me with freelance rates for a hefty workload. 

A client that requests you to go above and beyond for a project, but doesn’t want to pay you what you’re worth, is absolutely not worth your time. Which leads us to …

They keep adding more to your to-do list.

And they don’t want to pay you for that extra work! Increasing the freelance scope without additional pay is a classic red flag freelance client move if you ask me.

Once you and your client have agreed to a specific workload, assignment, or timeline, be sure they stick to it. 

For example, I once consulted for a client who approached me about writing newsletters for him—which later snowballed into requesting I write his bio, read through a 75-slide PowerPoint presentation, and curate a marketing plan for him. 

(Oh and he wanted me to do all of this for only $100!) 

Rightfully, I walked away from this avalanche of assignments and avoided future freelance red flag client problems.

Working with a client who lacks a clear path forward can end up looking a lot like this, where they’ll pile on one task after the next. Ultimately, it’s up to you whether you’re willing to take on any extra work—but make sure you’ve confirmed with the client that they will pay you for additional labor!

Knowing how to find freelance writing jobs shouldn’t involve jumping through so many hoops!

They’ve never worked with freelancers before.

There are some exceptions to this, but clientele who are new to working with freelance writers and freelancers may require you to hold their hand a bit through the collaboration process. This doesn’t necessarily mean they’re a red flag freelance client that you should never work with but, be aware they’ll likely require some help with understanding how to treat you like a freelancer and manage expectations for assignments.

I’ve taken on a few first-timers who assumed—for some reason—that I’d do graphic design in addition to writing copy for them. (FYI, I don’t!)

Although there was a tedious amount of back-and-forth and me telling them how to find a designer, it wasn’t so bad in the end. However, collaborating with leaders who know the lay of the land will usually yield a smoother experience. 

BTW, if you’re asked how to create a logo as a freelancer, we’ve got you covered.

The freelance red flag client treats you like an employee.

One of the perks of freelancing is, of course, the flexibility to choose when, where, and how you’ll be of service to your client(s). So, if you find that they’re expecting you to attend meetings, train new hires, or attend company get-togethers, it’s time to set—or reiterate—boundaries. 

After all, if they’re not your only client, you’ll need to fairly prioritize other projects, which may mean politely declining their requests (unless it’s somehow necessary for a project.)

Some freelancers tell clients that they’d be happy to attend weekly meetings as part of a project, but they charge their freelance hourly rate or incorporate that into their project fee. If a client expects you to be on a communication channel like Slack all day long, they better pay you for that time you’ll be tethered to the tech.

BTW, how many hours do freelancers work?

Their goals for an assignment aren’t clear.

This is a common red flag freelance client issue with clients new to hiring freelancers.

Say you receive a brief that’s missing information, doesn’t make sense, or requests something that wasn’t previously discussed. Now, if it’s your first project with this client, it’s safe to leave some room for errors as you adjust to working together. 

But if they seem to be a perpetual mess of sorts (see: forgetting certain assignment details, canceling projects last minute, neglecting to share vital information, etc.), then it’s fair to question whether they’re a worthwhile client. You deserve to work with a leader that can, ya know, actually lead. Also, it’s hard for you to be successful with your work when you don’t have the full picture of the project as well as the resources you need.

They’re a red flag client that’s a little too detail-oriented

I appreciate the attention to detail as much as the next creative person, but there’s a such thing as excess. It’s one thing to complete a round or two of edits, but if your client keeps nitpicking minor details, a line must be drawn. 

As a former editor of mine once said “You can edit and improve something to no end, but at some point, you just need to submit the work and keep it moving.” That said, if the client you’re working with is constantly holding you and your work back, consider whether it makes sense to continue collaborating with them.

They’re late to pay you.

This may be the worst freelance client red flag offense of them all. I mean, what’s worse than a client you’ve busted your tush for that can’t pay you on time? 

The stress of their late payments compromising your livelihood will never be worth it. 

Recently, I had a full-time client who always failed to compensate me on time, and the anxiety of not knowing if I’d be able to afford to live took a serious toll. 

In hindsight, working with them wasn’t worth it, regardless of how well they paid me. So, sure, the market is competitive, but remember there are plenty of companies that will compensate you in a timely manner. 

Here’s how to get started with simple writing jobs from home if you’re a beginner freelancer.

This isn’t an exhaustive list of freelance client red flags, of course, but each point ensures that you’ll look out for your best interest as you navigate the freelancing landscape. As a freelancer, you have the luxury of choosing who to work with and how you spend your time. 

And if you want to avoid working with red-flag clients just to make ends meet, keep building your network and putting yourself out there through freelance marketing efforts—you might be surprised what happens when you do!

What else do you find to be a red flag when working with clients? Comment below!

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