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I ran into my old journalism lecturer at a social function recently. When I mentioned I was freelance writing, he asked, “Is that a polite way of saying you’re between jobs?’” If so, I responded, it means I’ve been ‘between jobs’ for more than 20 years now as I’ve added to my freelance skills.

I earn a living freelancing and freelance writing isn’t even one of the highest-paying freelance skills of 2024. (BTW, here are the highest-paying freelance writing writing skills to know in 2024.)

Freelancing—in a whole range of fields beyond writing—is no longer just an alternative career path.

Thanks to technological advancements, changing work preferences, and the global shift toward remote work post-pandemic, freelancing is now a legitimate mainstream option offering significant earning potential, flexibility, and opportunity.

In 2020, the cross-border money transfer service Payoneer surveyed 7,000 freelancers from more than 150 countries and found that the worldwide average rate charged by freelancers was $21, higher than the $19 average rate from two years earlier.

Those don’t sound like the sort of dollars that would entice anyone to quit their day job.

But such a figure vastly under-represents the pay packets earned by people who are working at the upper echelons of the pay scale. In order to reach that status, you need to adopt some high-paying skills for freelancers.

Whether you’re a seasoned freelancer, or a beginner freelancer new to the freelance market, focussing on in-demand skills such as mobile app development, AI development, customer relationship management (CRM), website development, or social media content creation, can open doors to top-paying projects.

Platforms like Upwork, Fiverr, and Toptal also provide the infrastructure to connect with clients and manage freelance work efficiently, paving the path toward success in the freelance economy as you add on the skills of a freelancer clients want. (Here’s how to snag a download of 50 freelance sites that list freelance jobs.)

There are diverse opportunities available for professionals navigating the evolving landscape of work, says Matti Yahav, Chief Marketing Officer at Fiverr.

“By aligning (with) these burgeoning industries and cultivating in-demand skills, aspiring individuals can unlock pathways to financial success and professional fulfillment,” Yahav says.

The 5 highest-paying freelance skills for 2025

When you’re ready to carve out your career at the more lucrative end of the freelance market, it’s well worth boning up on the following skills as well as the highest-paying freelance writing skills.

Best freelancing skills: Mobile app development

Mobile app development is one of the skills of a freelancer that involves creating software applications that run on mobile devices such as smartphones and tablets. They’re typically developed for platforms like iOS (Apple) and Android (Google). Mobile app development is one of the high-demand freelance skills. Mobile app developers need a strong grounding in programming languages and development tools and frameworks. Though many gain this knowledge through a computer science degree, self-taught developers can also succeed.

The Business of Apps says about 27 million developers were building for mobile in 2022, pointing out that software for mobile “permeates every business vertical on the planet”. That means the desktop or mobile app software developer profession has seen its popularity skyrocketing—which is why you might want to add it to your list of freelancing skills. While the Business of Apps notes that independent mobile app developers earn about $1500 a month on average, there are ‘Pro’ developers on Fiverr charging more than $6000 per project. Highly experienced developers and those in major tech hubs can potentially earn more.

Best freelancing skills: AI Development

If Netflix, Amazon, or Spotify has ever suggested the perfect movie, book, or song, you’ve seen the work of an AI developer in motion. Developing recommendation algorithms that analyze user preferences and behavior to highlight related content, products,or services, is just one task attributed to the burgeoning field of AI development.

More broadly, The Code Institute says AI developers “design, develop, and deploy AI-powered solutions.” They create algorithms and systems that allow machines to perform tasks that would otherwise require human input and intelligence as a freelancer skill. AI developers work on machine learning models, neural networks, natural language processing (NLP), data analysis, and computer vision. Their skills are useful in a wide range of fields, including healthcare (medical imaging and diagnostics) and finance (fraud detection and credit scoring).

You’ll need a sound background in mathematics, along with proficiency in programming languages to secure a gig as an AI developer, but the financial rewards are among the highest in the tech industry. The Bureau of Labor Statistics says the median salary in 2023 was $145,080 per year. Not too shabby!

The surge in demand for AI services underscores the growing importance of technology-driven solutions across sectors, says Yahav. “With searches for ‘AI influencer’ skyrocketing by 63.05% and inquiries for ‘AI SaaS’ experiencing a staggering 14.61% increase, it’s evident that businesses are keen to harness the power of AI to drive innovation and growth,” he says.

Zendesk says that more than nine in ten companies now use customer relationship management (CRM) software, making this another high-demand area to pursue for a freelancing skill. CRM developers are professionals with programming and coding expertise who gather customer information for companies to help them track, store and organize customer data, according to Career Karma. CRM tools also assist companies in streamlining the sales process, finding new leads, boosting profitability, and strengthening brand loyalty.

Best freelancing skills: CRM Management

As the eCommerce sector continues its robust expansion, Shopify is emerging as a favored platform for small businesses, Yahav says. “Freelancers proficient in Shopify design and marketing are well-positioned to capitalize on this trend, with earning potential reaching up to $3,000 per project,” he says. A combination of programming, social skills, and problem-solving freelancer skills are required to earn the big bucks. Discover CRM software that’s on our list of best apps for writers.

Best freelancing skills: Website development

There are a staggering 1.11 billion websites in the world, with three new websites built every second, according to Forbes Advisor. Website developers are the people charged with the responsibility of creating and maintaining these sites, and ensuring they attract attention amid the noise.  Website developers might focus on the front-end (user-facing) side of the equation, while back-end developers make websites functional and secure, ComputerScience.org notes. Full-stack developers handle the entire web development process. These aren’t necessarily easy skills to develop but they are worthy best freelancing skills to learn for staying power in this field.

The numbers give some sense of the possibilities for professionals in this field. The US Bureau of Labor Statistics says that overall employment of web developers and digital designers is set to grow 16 percent from 2022 to 2032, which is much faster than the average for all occupations. The median pay is $92,750 per year, though Pro web designers on Fiverr are charging around the $15,000 market for a single premium project. (BTW, how much can you make on fiverr per month?)

As with the other inclusions on this list, it’s important to master different programming languages and tools, such as HTML, CSS, JavaScript, Python and Ruby. Some develop these high-paying skills for freelancers via college and university education classes while others pick them up through online courses and coding bootcamps.

Here are some freelance skills business owner Diana Kelly Levey learned with a freelance side hustle.

Best freelancing skills: Social media content creation

The creator economy is massive. Linktree’s 2022 Creator Report revealed that there are around 200 million social media content creators, defined as “individuals who use their influence, creativity, or skills to aggregate and monetize their audience.” While most only start earning at the six-and-a-half-month’s mark, 1 in 10 influencers earn more than $100,000 per year, while the top three percent are generating more than half a million a year. This seems to settle the argument over whether content creation is a “real job.” (Time for your parents to stop rolling their eyes at it!)

While many universities offer courses (variously titled content and social media marketing, content creation, digital media, and the like), it’s also possible to learn ‘on the job,’ with lots of resources publicly available. According to Fiverr, searches for ‘social media content creator’ are up 58%, suggesting that this is an important area to watch.

“Businesses are actively seeking skilled freelancers to bolster their social media presence,” Yahav says. “Roles such as SEO backlinks, Google Ads campaigns, and social media content creation are in high demand, offering earning ranges of up to $2,000 per project.”

Whether you’re a seasoned long-term freelance pro or a newbie, focusing on in-demand skills such as mobile app development, AI development, CRM management, website development, and social media content creation can help carve out your corner in a bustling marketplace. Companies are willing to pay and that’s why these are some of the highest-paying freelance skills you should know in order to make good money as a freelancer.

Frequently asked questions about the highest-paying freelance skills

Here are common freelance skills questions asked and answered about high-demand freelance skills:

How do I get my first freelance job in these high-paying fields?

Getting your first freelance gig might be the hardest part of the process. Gaining qualifications is helpful but, in some of these areas, optional. When you feel you’re good to go, focus on building a freelance portfolio which will showcase your skills with sample projects, open-source contributions, or case studies that showcase your know-how.

While you might not rely completely on platforms like Upwork, Fiverr, and Toptal, creating profiles with these sites might serve to ‘turn on the tap’ and thus ensure a steady flow of clients. (Is Fiverr worth it?) Network and seek referrals by joining professional communities, attending industry events, and connecting with peers and potential clients on LinkedIn. Word-of-mouth referrals can also be a great way to land your first gig.

What are some of the freelance challenges faced in these high-paying fields?

The best freelancing skills are important to have in your freelance toolkit. But, high-earning freelancers still face a range of obstacles. Here are a few freelance challenges:

  • Staying current with technology is crucial, making continuous learning through online courses, webinars and subscriptions to industry publications essential.
  • Managing client expectations requires clear and frequent communication in the form of regular updates (and usually a bit of problem-solving). Ensuring you have a thorough understanding of requirements before starting a project is also important.  These are the top questions to ask freelance clients.
  • Balancing multiple projects can test the best of us, making effective time management and organizational skills essential. Many successful freelancers use project management tools like Trello or Asana to keep track of deadlines and deliverables.

How can I ensure my freelance rates are competitive yet fair for these high-paying freelance skills?

Setting competitive yet fair rates involves knowing your worth, while keeping one eye on the market. Use platforms like Upwork, Fiverr, and Glassdoor, or check online forums, to research the going rates. Consider your experience and skill level by factoring in your expertise, years of experience, and the complexity of the projects you handle. Soon you’ll be earning $100 an hour—or more—freelancing.

You’re a specialist with advanced skills? You can – and should – charge higher rates. Also, just as hotels and airlines do, adjust your rates based on demand. If you find yourself consistently booked out, or receiving more referrals than you can handle, it might be time to raise your rates as a demand management strategy.

Finally, don’t forget to account for overheads and expenses in these skills for freelancer rates. Overlooking these costs of freelancing can put a real crimp in your take-home pay.


Writer’s block is a mental state that prevents you from writing or even coming up with ideas to write about. Some writers insist it’s an illusion, arguing that not acknowledging it will help you break through. But let’s face it: It’s no illusion. Writer’s block often stems from fear of failure, perfectionism (which often results in procrastination), or plain uncertainty.

Pretending it doesn’t exist rarely helps. The mind is powerful, and sometimes, you need to help it get out of its own way. Writer’s block, whether brief or lasting, can strike anyone. And while it can seem like writer procrastination at times, it isn’t’ the same thing. After I finished my MFA, it took me a year to write another story. (I’ll explain how I overcame it later.)

3 Tips on How to Overcome Writer’s Block

Curious about how do you fix writer’s block? Need quick actionable steps on how to get past writer’s block? Get a professional writer’s tips to work through writer’s block so you can put words on the page and complete your freelance assignments.

Move It, Move It

When my book launched in 2023, the Author’s Guild interviewed me. They asked for my go-to remedy for breaking through writer’s block, and my answer was, “Clean the kitchen.”

Why? Two possible things happen when you try this remedy. First, you may decide you’d rather write, sit down, and put something on the screen. Second, you may actually clean the kitchen. In both cases, you’re likely to experience one of two outcomes: a clean kitchen or a breakthrough in your writing.

Movement helps unblock your creativity because it increases blood flow, boosting cognitive function. It also releases endorphins that reduce stress and anxiety, while offering a mental break that allows your subconscious to process ideas.

Find a type of movement that works for you. Maybe it’s a brisk walk, a swim, or lifting weights. Or try gardening or tidying up your workspace. Cleaning works especially well for me because it involves specific tasks that keep my mind occupied, leaving space for creative ideas to surface.

If cleaning isn’t your jam, check out 7 tried-and-true ways to improve your writing.

Switch Your Medium to Work Through Writer’s Block

Writing by hand is a popular solution as a way to overcome writer’s block. The physical act of using a pen and paper activates different areas of the brain than typing. Studies show that handwriting can improve sensory processing and conceptual understanding—perfect for unlocking stuck ideas.

If handwriting isn’t your thing, try switching to another medium. Draw a picture, create a Canva mood board, or act out scenes from your story. For instance, I involve my family when I’m stuck. I explain the scene and let them suggest what should happen next—especially if it involves characters facing peril.

Another tactic is to switch projects. Having multiple projects (fiction, nonfiction, short-form, long-form) lets me jump to another when I feel blocked. Working on various types of freelance writing might help you eliminate writer’s block you’re experiencing for a particular project. Finishing a different task can give you a sense of accomplishment and might even spark new ideas for the original project.

FAQs

Write More (or Write Differently)

“Just write” may sound like tired advice, but it works. Start typing anything—even if it’s “I don’t know what to write” over and over. Freelance writer Diana Kelly Levey shares that when she struggles to start an article draft for a freelance client she types something on the Google Doc or Word document like “Amazing Headline Here” and “Riveting intro about X, Y, and Z here that will set up the sources and story angle.” Then she gets into the meat of the article writing and goes back to those areas later.

Once you start writing something, eventually, your brain will shift gears, and something useful will emerge.

Lawrence C. Connolly, an author, uses an interesting trick: He writes first thing in the morning, before his “critical brain” wakes up. For some, writing early—or in a new environment like a coffee shop—helps shake loose ideas.

The most transformative method I’ve found is morning pages, a concept from Julia Cameron’s book The Artist’s Way. Write three pages every morning, no matter what. Cameron compares this practice to clearing a muddy windshield: By decluttering your thoughts, you make room for creativity to flow.

Deciding to simply write anything quickly can help you become a faster writer in 20 minutes.

How Do I Know If I Have Writer’s Block?

Writer’s block can show up in many forms and when you’re trying to get out of a writer’s slump it can feel like you’re stuck in quicksand without a rescue option in sight. You might feel unable to think of anything to write, or everything you write feels wrong. Avoiding your project, lacking motivation, or feeling apathetic can also be signs.

If you’ve tried multiple remedies without success on how to get past writer’s block, it may point to deeper issues like depression, anxiety causing writer’s block, or freelance burnout. In that case, seeking professional help might be the best course of action.

I hate pitching blindly for freelance work. There. I said it. The black hole method is inefficient and frustrating for a type A personality, like myself. I prefer rejection over a nonresponse, which is often what happens when you randomly pitch for freelance assignments. That’s why freelance referral work should be an important part of your business strategy.

Pitching randomly has some value but I don’t suggest you waste too much time on it. It should be on the low end of your list of foraging-for-work priorities. You should be purposeful about targeting potential clients. Referrals are the best way to get work as a freelancer or independent contractor. 

My current freelance anchor client resulted from a referral based on an email I sent my old boss when I started freelancing full-time. I got the work 15 months after I sent the letter. It turned out that I was the “perfect” fit for a client who needed a writer with a sports background for an ongoing project.  (BTW, how many hours do freelancers work each week?)

I had spent years in journalism, much of it writing about sports. The letter I sent to my old boss didn’t specifically ask for work. It asked for suggestions on where I could look for work. 

Who Should Freelancers Reach Out to For Freelance Referral Work?

Make a list of people that you could email for work. Make the list as large as possible. They should be colleagues or friends who generally understand what you do and what type of work you are looking for. 

Then, divide the list into three categories: 

  • Close connections
  • Neutral connections
  • Distant connections

Start by reaching out to your close connections. This should be an easy conversation. If I know them well enough, I might ask for a brief phone conversation to catch up.  “Close connections” could be clients who liked your work. Or it could be a colleague that you worked closely with in the past. Follow with emails to your neutral connections and distance connections. Asking for help isn’t easy. It can be particularly difficult for an introvert, who’d rather write than market.

However, since you often don’t have to talk to anyone, it’s a low-pressure way to drum up work. The worst outcome? A nonresponse.  My experience is that most colleagues genuinely want to help you and they’ll do their best to give you a lift or perhaps point you in the direction of some work.

What Should You Say When Asking for a Freelance Referral?

Ah, this is the tricky part. It depends on who you are asking for a freelance referral from. Below are five different kinds of referrals and referral template scripts freelancers can borrow to ask for help.

  • Casual Referral: I like the casual referral. This works best with clients or friends who know you and your work well. These are usually my “work”  friends and I always start by asking how they’re doing. In this situation, I feel comfortable having a conversation with the client. I end the email by asking for work. 
    • For instance, Hey XX, How are you? It’s been a while since we connected. I just wanted to touch base and see if you had any writing needs I could address. Since we last spoke, I worked on x,y, and z projects. I hope you’re doing well. We should catch up sometime…
  • Check-In Referral: This referral is essentially a follow-up on work that you’ve done for a previous client or current client with a project that just ended. At the end of this email, always ask for a referral, assuming that you’re on good terms with the client.
    • For instance, Dear XX, I enjoyed working on the project about xx for you. Based on the positive feedback I received, it appears that you and your clients were happy with my work. I’m wondering if you might have any writing needs that I could help you with. Or perhaps you know of someone who might benefit from my services? If you do, I’d be grateful for your help. Thanks, Mike
  • Distant Referral: These types of referrals fall under the distant connection category. Often, you ask a friend-of-a-friend and simply introduce yourself to a potential new client. In this referral, you directly ask for work. It goes something like this: 
    • Hi Mr./Mrs. Xxx. My name is Mike Hutton and XXX mentioned that you are interested in copywriters who specialize in business and sports.  I have worked as a writer for xx years and I’ve copied a link to my website, where you can find samples. Also, if you know of another department or anyone who could use my services, I’d be grateful for a referral.  Thanks in advance for your consideration.

The response rate for a cold referral can be low but because you’re being recommended by a colleague whose work your potential client trusts, there’s a chance you could hear back from this distant connection if you’re a good match. I view this as a way to get your name in front of someone who could be a potential client. 

  • Cold Referral: This is reaching out to someone you don’t know who is a match for your skill set. It’s like a distant referral script without the first sentence. The key here is to target clients who specifically appear to need the services you offer.  This might also be considered a cold email outreach instead of a cold referral to some.
    • Hi Mr./Mrs. Xxx. My name is Mike Hutton.  I have worked as a writer for xx years and I have a substantial business writing portfolio. I’ve copied a link to my website, where you can find samples of my work. Thanks in advance for your consideration.
  • Formal Referral: Use a formal referral when you want to “play it safe” with a client. I use this when perhaps I want a recommendation from an editor or manager in charge who I might’ve only worked with briefly or someone who oversaw a project but was only involved with me indirectly. Some editors I work with are just more formal. It’s a judgment call. 
  • Short Referral: These are my favorite kinds of referrals to write. It’s essentially two or three sentences:
    • Hi XX, I hope it’s going well. I’m writing to see if you know of someone who might be interested in my services. As you know, I have an extensive business and sports writing portfolio. I’ve also added ghostwriting services. If you have anyone that might fall into this category, feel free to pass along my name. Also, if there’s someone you think might be worth reaching out to, let me know who that is and how I can find them. As always, thanks for your help.

These emails are effective for busy people who appreciate brevity. It’s the type of email I prefer to receive when someone is asking for help.

Referrals are one of the best ways to get business. Another great situation is when a client contacts you because someone else sung your praises.

It can seem intrusive (or awkward) to ask for a referral but your clients generally understand and if you’re good, they’ll want to help. Unless your freelance business is fully booked, it’s good practice to follow up with all your satisfied clients after finishing a project and ask for a freelance referral. 

Don’t give up if you haven’t heard back on your referral email requests. Sometimes they pay off months, and even years later. What’s important is to consistently follow up with people you know about potential work. It’s one of the secrets of how to get more freelance content marketing clients if that’s a goal of yours.

I’m constantly riding the wave. It’s easy for many freelancers to lose a lot of business overnight if their favorite editor gets laid off or if an anchor client’s business model changes. That’s why it’s crucial to diversify your business model and always be asking for freelance referral work.

If you’re curious about becoming a freelance writer, you’re likely wondering: What does freelance writing actually look like?

From crafting blog posts for businesses to writing scripts for videos, freelance writing covers a wide range of opportunities and the answer to ‘what is a freelance example’ can be a number of things.

Whether you’re just starting out and exploring how to find freelance writing jobs or looking to level up, understanding the different types of freelance writing jobs is key to shaping your career.

Let’s dive into the various types of freelance writing, examples of freelance writing work for each, and what you can expect to work on as a freelancer.

Get Freelance Example Tips 

Here are some examples of freelance writing work to show you what types of freelance writing you might want to explore.

1. Blog Writing

One of the most common and accessible types of freelance writing is blog writing. Whether you’re ghostwriting posts for businesses or running your own blog, this form of writing allows you to educate and engage readers on a wide array of topics. Blog posts typically range from 600 to 1,500 words and can focus on anything from SEO-optimized how-tos to personal experiences that gain a following and keep readers coming back for more.

Example of Freelance Blog Writing:

Blog writing can be a great way to start your freelance career and it’s one of the best ways to showcase your writing talents. It’s a smart move to specialize in a freelance niche like health, technology, or lifestyle, you can increase your rates and gain consistent clients.

2. Article Writing

If you’ve ever flipped through a magazine or found yourself on an online magazine’s website reading about a recent celebrity trend and how you can try it, you’ve seen examples of article writing. Freelance writers often contribute articles to print or digital outlets. This type of writing can involve in-depth research, interviews with experts, and producing content that is educational, entertaining, or both. This is one of the most popular searches someone looks into when learning how to find freelance writing jobs.

Example of Freelance Article Writing:

While article writing can be competitive amongst other freelancers, the pay can be higher than blog writing depending on the outlet you write for, especially if you land work with well-known publications.

3. Copywriting

Copywriting is the art of writing persuasive content for advertising and marketing purposes. Bottom line? You’re trying to sell something. Examples of freelance copywriting can include product descriptions, email campaigns, landing pages, or social media ads. The goal? To get the reader to take action, like purchasing a product, signing up for a service, or subscribing to a newsletter.

Example of Freelance Copywriting:

  • Landing page copy for a brand, like the landing page(s) I wrote for GNC Routines.

Copywriters often charge premium rates, especially if they’re skilled at crafting compelling calls to action that drive conversions.

4. Content Marketing Writing

Content marketing writing involves creating valuable content that informs, educates, or entertains readers while subtly promoting a product or brand. Think of this as storytelling with a purpose. Content marketing can take many forms, from blog posts and articles to case studies and white papers. Sometimes you’ll need to interview subject matter experts (SMEs) from the company or find them on your own. Other times, it’ll be a research only article. Ask teh editor for freelance examples to show you what they’re looking for.

Example of Content Marketing Writing:

If you’re good at knowledgeable advice with brand messaging, content marketing can be a lucrative freelance writing avenue. It’s one of my favorite freelance writing example types.

5. Ghostwriting

Ready to figure out “what is ghostwriting?” Here are the basics: Ghostwriting involves writing content for someone else without receiving public credit. In other words, your name or byline won’t be on it. You could be hired to write blog posts, eBooks, speeches, LinkedIn posts, or even entire books under someone else’s name. Ghostwriters need to be skilled at capturing their client’s voice and tone.

Example of Freelance Ghostwriting:

  • A CEO’s blog posts on leadership strategies for their website or LinkedIn posts is a freelance example of ghostwriting.

Ghostwriting often pays well since the writer is often working on high-profile or in-depth projects. One of the biggest challenges is getting the client’s voice and tone down, and finding new clients if you signed a NDA can make it difficult to show off samples to new clients.

6. eCommerce Writing

You’ve likely noticed more articles these days featuring lists of products with handy “Buy Now” buttons. This is eCommerce writing, where freelance writers create product roundups, reviews, or shopping guides that incorporate affiliate links. Brands and publications use these articles to drive revenue through product sales. Simply put, if you research “best running shoes” and find yourself on a website like Health.com and then decide to buy a product from a link on that page, the publication might get a cut of that sale.

Example of eCommerce Writing:

eCommerce writing can be a stable source of income if you’re comfortable researching products and writing compelling descriptions.

7. Video Script Writing

If you love creating content that comes to life through visuals, video script writing might be for you. (Those of you who perhaps wanted to pursue a career in TV journalism might enjoy this example of freelance writing.) With the rise of YouTube, TikTok, and Instagram Reels, brands are investing in video content more than ever, and they need skilled writers to craft their scripts. 

This type of freelance writing requires strong storytelling skills and the ability to convey a message clearly and concisely through visuals.

Example of Video Script Writing:

  • A script for a company’s promotional video on Instagram Reels or TikTok is an answer to what is a freelance example.

Video scriptwriters are in high demand, and the pay can be substantial, especially if you work with larger brands or production companies. Come up with package rates and add this freelance example on to other services for a serious freelance rate boost.

8. Technical Writing

Technical writing is perfect for those who enjoy diving deep into complex subjects and explaining them in simple terms. This type of writing includes creating user manuals, product instructions, or detailed how-to guides. Technical writing often requires expertise in a particular field, such as technology, finance, or healthcare.

Example of Technical Writing:

  • A user manual for a new smartphone could be a great freelance writing example of technical writing.

While technical writing may require specialized knowledge, it also tends to pay higher rates due to the complexity of the work.

9. Social Media Writing

In today’s digital age, social media writing is one of the fastest-growing types of freelance work. From writing Instagram captions to crafting entire social media campaigns, freelance social media writers help brands maintain a strong online presence. The goal is to engage followers and boost brand awareness through clever, shareable content. Staying on stop of social media trends is a must for this type of freelancer.

Example of Social Media Writing:

  • “Top 5 Skincare Tips for Glowing Skin ✨ #SelfCareSunday” (for a beauty brand on Instagram)

This freelance example of writing requires snappy, concise content and often pays per post or campaign. You can offer social media writing services as an add-on to freelance clients after writing an article for them to boost your income.

To become a doctor, you need to go to medical school. To become a lawyer, you need to pass the bar exam. To become a freelance writer? The path to entry is not so clear. 

Freelance writing is a career offering flexibility, freedom and variety. Still, many beginners find it hard to break in. But no matter whether you’re wanting to start a simple side hustle, or to change careers entirely, there’s a path you can follow to get there.

Just be aware that the path looks a little different for everyone, no matter what you do to find work or explore how to find freelance writing jobs.

Leverage your background to get started

Some backgrounds might be more beneficial than others if you’re trying to figure out ‘how do I get into freelance writing?’

Journalism and media studies

A background in journalism or media studies offers a deep grounding in critical skills such as researching, interviewing, writing, note-taking, and ethical decision-making. I spent three years in journalism school and sometimes still hear the voices of my lecturers in my head. (“Your first priority is to your reader!” one of them used to bellow.) But a journalism degree is no longer a make-or-break asset for a freelance writer.

Public relations, corporate communications and marketing

These fields also offer a solid foundation for freelance writing. PR and marketing professionals already have great networks, know what the industry looks like from the other side of the desk, and have gained a solid understanding of how to craft messages that resonate with specific audiences. 

Technical or scientific backgrounds

Companies and brands are desperate for writers who can translate complex information into digestible content, so those with a background in a technical or scientific discipline will be in demand. Considering how to become a medical writer? There’s a market for that.

Writing technical manuals, white papers, case studies or other detailed materials is a natural fit for those with a deep understanding of specific subject matter. Book-length projects work well too. For example, Barbara Ehrenreich, a scientist with a PhD in cellular immunology, turned her analytical eye on social issues, penning books like Nickel and Dimed.  These are just some of the types of freelance jobs available to those looking to leverage these kinds of freelance skills.

Education or training

Ever worked as a schoolteacher? Taught English as a foreign language? Tutored high school or university students? Helped one of your kids with their homework? Educational experience can be a valuable springboard for freelance writers. Your ability to identify core issues, simplify complex concepts, and develop step-by-step guides to aid understanding, will stand you in good stead. You might even find a freelance community of teachers who can help if you’re looking into how to get freelance writing work in this field.

Blogging or content creation

If you’ve ever created and maintained a blog, developed content for your website, or thrilled your Instagram followers with in-depth captions, then you already have a head start. These experiences demonstrate that you can create engaging content, build an audience, and manage projects from start to finish. Your blog can even serve as part of your portfolio (see below). Check out these best blogs for freelance writers for inspiration.

Other handy backgrounds 

The good news is that you can leverage almost any background for success. Freelance writers come from disparate occupations. These include bartender and waiter (Elizabeth Gilbert, of Eat, Pray, Love fame), carpenter and fisherman (Outside contributor Jon Krakauer) and forensic psychologist and true crime author Katherine Ramsland.

Identify your freelance writing niche(s)

Having now considered how your background and previous experience might support your freelance writing goals, it’s time to think about your freelance writing niche – or best high-paying freelance niches. Many writers home in on what’s likely to prove most marketable or profitable. But it’s also important to think about what you could happily write about, day in and day out, for the next ten years or more. 

Ask yourself these questions:

Should I use my background as a springboard to get into freelance writing?

You might have a deep understanding of a particular industry or subject, but that doesn’t mean you can’t branch out. Stockbrokers or financial planners might be well placed to write about personal finance, investment strategies, day trading, or trends in cryptocurrency, but that doesn’t necessarily mean that they want to – or should. I wrote personal finance for about five years before I realized it wasn’t for me.

How do I like to spend my spare time?

You might be a keen hiker, a gardening green thumb, or a frequent flier. These passions provide important clues as to what niche or niches might work best for you. Choosing to write about subjects in which you’re genuinely interested will make for a more enjoyable work life. That sense of ease and joy will shine through in your words. 

One niche or several?

Picking a niche is not a case of ‘one and done’. There might be multiple subjects on which you can write with authority. For example, Christina Sterbenz divides her reporting work into ‘criminal justice and drugs’, ‘extremism’, and ‘environment’. Sarah Krasnostein, meanwhile, is a lawyer and television critic who is also adept at writing on criminal justice matters. Just start somewhere. 

Build a portfolio

A writing portfolio serves as a showcase for your freelance writing work. While there’s an art and a science to crafting the perfect writing portfolio, it typically includes a range of writing samples, such as articles and blog posts, or bigger projects that you’ve worked on, including annual reports, white papers, e-books, and more. There are many ways to make your portfolio stand out.

What if you don’t have a track record of publication? You’ll have to do a bit more work upfront, but it’s still possible to launch a portfolio that will make potential clients sit up and take notice.

Dig deep into higher education or professional writing samples

If you wrote a persuasive essay or a research paper as part of your degree, you could turn this into an article, blog post, or op-ed piece. Also think about any reports, sales letters, slide decks, email newsletters, or other writing you’ve created during past employment. These may also be tweaked to wow prospective clients.

Create writing samples

No existing writing projects to pick apart and repurpose? Consider setting aside a couple of days to create work samples from scratch. These articles, blog posts or other types of content should be aligned with the sort of work you’d ultimately like to get paid for. You could publish them on sites like Medium or LinkedIn, or set up a basic blog website as you explore why you need a freelance writing portfolio.

Guest post on established blogs or websites

Google ‘write for us’ and you’ll find squillions of blogs and websites looking for contributors. Choose sites that gel with your interests and review previous posts to ensure you have something new to add to the conversation. The pay will be minimal – or non-existent. But guest posts will get new eyes on your work and deliver a published piece of writing for your portfolio.

Write and submit stories ‘on spec’

Writing ‘on spec’ (‘on speculation’) means writing and submitting an article or other piece of work with no guarantee of publication or payment. It involves researching a publication, generating a story idea that fits the editorial mix, writing the piece as if you’d been commissioned, and sending it off to the editor. It’s a bit of a gamble, but sometimes it will help you break in. 

Finding those first freelance writing jobs for beginners

Creating samples, publishing blog posts and writing ‘on spec’ will only take you so far. Finding work as a freelance writer is an ongoing task, but it does get easier over time. 

Here’s how to get out of the starting blocks:

Leverage your network

Let friends and family know you’re getting started as a freelance writer. They might know someone who needs writing services or have connections who could become your first clients. Here’s how to get started copywriting as a beginner.

Tap your professional networks

Review your work history and consider whether any of your former employers, colleagues, or clients might need writing services – or know someone who does.

Join writing communities

Online writing communities offer a way to network with other freelance writers and come to the attention of potential clients. In Australia, Georgia’s Media Circle is an active Facebook group where callouts for writers, press trip offers, industry questions and other information are traded. LinkedIn and freelance-dedicated forums are other good places to start building community. 

Attend networking events

Don’t overlook industry gatherings, conferences, or meetups. These can be great ways to learn new skills, meet potential clients, and establish connections. Events are also a great way to stay informed about developments in your niche. Gatecrashing conferences is one of five main ways I like to generate fresh freelance articlestory ideas.

How to find freelance writing jobs

With all the above steps in place, it’s time to start hunting for freelance writing jobs. It’s worth trying a few different methods so you can determine which work best for you.

Subscribe to the website’s newsletter and get a PDF of “50 Websites That List Freelance Jobs.”

Job boards

Although I haven’t found job boards to be worth the trouble, some people, particularly those starting out, swear by them. Be aware that they are highly competitive arenas where rates are typically low, but if you’re a newbie, this may be the least of your worries. They include ProBlogger, Upwork and Freelancer. They’re a step up from content mills like Textbroker or iWriter, but be cautious nonetheless when using them.

Email newsletters

Some writers collate lists of opportunities gleaned from social media, personal contacts, and various other sources. For a few dollars every month (or sometimes for free) you can subscribe to their newsletter. Sonia Weisner has a weekly newsletter with many such opportunities, as does Kaitlyn Arford, while Australian-based Rachel’s List asks that people purchase a membership (or a 24-hour pass) to access information about advertised gigs. Diana Kelly Levey curates a handful of jobs with each of her weekly newsletters – for free.

Cold pitching 

Cold pitching is my favorite method of picking up new work. It involves approaching potential clients directly, even if they haven’t posted a job listing or given any other indication that they’re eager to hear from you. I’ve secured most of my work by pitching editors directly, with story ideas tailored to their publications. Successful pitching involves painstaking research and it can take a while to fine-tune a strategy that works for you and your niche. But in my experience, cold pitching is the most surefire way to secure a gig. 

FAQs about getting started in“how do I get into freelance writing?”

How much should I charge when I’m starting out as a freelance writer?

If you’re shooting for editorial work, don’t worry. Newspapers and magazines will have their own set rates which they pay to writers – and there’s usually no room for negotiation. However, if you’re focusing on writing for corporates or brands, you have greater freedom to set your own rates. This is key when you want to establish a good freelance writer salary

Research the market rates in your niche by viewing freelance writing forums, surveys and job boards. Take what you’ve learned and temper that with the complexity of the assignment, the time a project will take, the client’s budget, and your own level of experience. Starting out, you might be tempted to cut prices just to pick up work – but then clients become conditioned to paying rock bottom rates, which is bad for you and the rest of the industry. Don’t undervalue yourself. Explore the many ways freelancers get paid..

How can I manage my time effectively as a freelance writer?

Freelance writers rarely have the luxury of focusing on a single project at a time. Keeping track of multiple projects, deadlines, requirements, clients, interviewees, invoices and prospects can be daunting at first – and sometimes even when you’ve been at it for quite some time. But juggling multiple balls simultaneously (and cheerfully) is part of the job. 

I find it easier to tackle large projects, by breaking them down into smaller, more manageable pieces that can be tackled sequentially. Some writers swear by project management apps such as Trello or Asana or these top productivity apps, but I find I can stay organized enough with a rolling to-do list. 

I keep getting knock-backs. How can I handle rejection as a freelance writer?

You’re not having a hard time because you’re starting out. Every freelance writer faces rejection, no matter how long you’ve been at it. Rejection is painful, but it’s (usually) not about you, so don’t take it personally. The publication might not want the article you just pitched because they already have a story just like it in the pipeline (in which case your instincts were great, but the timing was bad). 

The editor might have overlooked your email. The magazine might be facing financial woes. The point is that rejection happens for all sorts of reasons. Don’t be discouraged. With persistence, you will break through.

If you’re a freelance or nonfiction writer, you write…a lot. While it’s easy to fall into the routine of getting an assignment or brief and jumping right in, writing is a skill that is refined over years of practice. So even if you’re making a living as a writer, there are still times when you may want to learn how to improve writing skills.

Follow these tips to become a better writer, one word at a time.

7 Tips on How to Improve Your Writing as a Freelancer or Professional Writer

Learning how to become a better writer will take practice but you’ll see the results pay off in dividends from freelance clients and being able to charge a higher freelance rate. (BTW, how do freelancers get paid?)

1. Use Resources

Writers don’t create in a vacuum. Using available resources can help generate ideas, refine the finished product, and improve your efficiency. Doing this can also help you become a better writer as you continually learn and refine your process.

Here are some tools to explore:

  • Grammarly: Catch typos, improve clarity, and make your writing more concise.
  • Hemingway Editor: Highlight difficult-to-read sentences, passive voice, and more.
  • AI Tools: AI LLMs like ChatGPT, Perplexity, and Google Gemini can offer answers to complex questions. But they can also generate outlines and ideas and check for grammatical errors. I have an issue with using passive voice too often in my writing, so I’ll upload the text of the article and ask ChatGPT to identify passive voice, so I can fix it. It can also help with brainstorming and outline creation (I used it to create the outline for this article, in fact!).
  • Coggle: Create mind maps and diagrams to brainstorm and organize ideas.

Each of these resources can be instrumental in sharpening your skills. Some of these are on our top productivity apps for freelancers, too.

2. Take a Course

If you want to dig deeper into how to improve writing skills, consider taking a writing course. Platforms like MasterClass and Skillshare offer lessons from top writers.

For example:

  • MasterClass features lessons from Margaret Atwood, Neil Gaiman, and others.
  • Skillshare has specialized writing tips for freelancers and insights into freelance writing as a craft.

This website’s founder, Diana Kelly Levey, has freelance writing online courses on Teachable that provide lessons on how to get started freelance writing as well as how to write a freelance article.

3. Write for Fun and Self-Reflection

I know that when you write for your job, sometimes writing for fun isn’t the most appealing way to spend your time…but on the other hand, we’re writers, and it’s what we do! As you explore how to improve your writing, it’s important to explore different styles of writing. Whether you work on a novel, short story, poems, journaling prompts or another form of non-work writing, writing for fun can help you sharpen your skills.

Not sure where to start?

You can alsoseek out websites that provide prompts or ask an AI LLM to create a list of prompts. The beauty of this is that you can get as specific or broad as you want. For instance, I just asked Perplexity for the following:

  • Can you create a series of writing prompts that will expand my imagination and writing skills?
  • Please generate a list of 10 self-reflective journaling prompts.
  • Can you suggest prompts that focus on overcoming challenges and setbacks.
  • Create a list of 5 writing prompts that could expand into ideas for a novel (these were actually really good!).

4. Walk away from your writing

This seems counterintuitive if you’re working on being a better writer, but walking away from your writing for a few hours or days can help you see it with new eyes. This is especially important if it’s a project you’ve spent a lot of time with or felt bogged down by. Taking breaks from your work is some of the top pro advice for beginner freelance writers.

When you return to it you’ll be better able to spot errors or rework sections that need some tweaking. It’s one of the secrets of how to improve writing skills.

Learning how to become a stronger writer in the 5 high-paying freelance writing skills will net you a higher income this year.

5. Read Actively

You may have heard the phrase “read like a writer.” Basically, it means reading with an eye for what the writer does with their words and structure. While reading for fun is great (seriously, it’s the best), you can also read different styles of writing and work from different writers to see how they craft their work. This can include reading short fiction and nonfiction, novels, magazine articles and newspaper articles, print and online newsletters, business blogs, and even poetry and lyrics to see what literary and style devices others use. 

When you find something that you really like, you can bookmark it or save it in a designated folder to come back to later when you need some inspiration.Understanding the techniques and devices that make other people’s writing engaging can, in turn, make your writing more engaging as you implement them into your process. 

Knowing how to write better will help you land more work in the types of freelance writing that pays freelancers well.

6. Accept feedback

This may be the hardest one on the list, but accepting and implementing feedback is pretty much a surefire way to improve your writing. But, that said, a cold chill still runs through my body when an editor sends feedback my way. It can be difficult to swallow your pride, especially if it’s a project that you’re close to, but feedback can reveal any shortcomings and help you remedy them.

You can also reach out to other writers if you have an assignment that needs a second set of eyes. I had a writer friend send me some of her writing to look over the other day, and I really enjoyed the chance to help out! 

7. Create an Idea Bank

You know how ideas hit at the strangest times — driving in traffic, doing the dishes, and (of course) in the shower? That’s when it’s important to write them down, so you don’t spend the next day wracking your brain trying to remember the great idea you had right before you went to sleep last night (which I am definitely not doing at this exact second…that’s a lie, I am.)

You can keep your idea bank anywhere and having it written down to refer back to will help you become a better writer. I personally have Google Keep lists for LinkedIn post ideas and freelance article pitches, but people also use Trello, Notion, Google Docs, or a good old fashioned notebook. This is especially helpful when you sit down to write and, well, nothing happens. You can go to your idea bank and pull from there! 

Make it worth it

While all of these ideas can help you improve your writing, they may not all work for you. And let’s face it, we’re all busy, so improving your writing doesn’t have to take up a bunch of time. You can choose one or two activities to focus on and maybe only do it once or twice a week. Other ideas, like incorporating AI tools into your writing can actually help you improve your writing and potentially make you more efficient. You can test out a few and see what works for you!

Do you think you’re missing out by not knowing the answer to ‘what is content marketing writing?’ This article will give you helpful insight into this form of writing so you don’t have to smile and silently nod. Sometimes people use freelance content marketing writing and journalism writing interchangeably. This can be misleading. 

Each discipline requires a specific skill set. Yet, each field brings a different flair for writing to specific audiences—and both might require interview and researching skills—but content marketing writing is about creating awareness for a product or brand.

It’s biased, even if a brand or product isn’t mentioned in the article. Journalism involves unbiased reporting and research, any conflicts-of-interest should be eliminated or at the very least, disclosed. Sometimes journalism is referred to as content writing but what makes it journalism is the reporting aspect.

You might be wondering if you’ve ever read a content marketing writing example before but you probably have—it’s everywhere. I’ll give you an example. 

Have you ever typed in a search into Google, then clicked on an article and read an informative article and been surprised to look up and realize it was under a product’s website? That’s an example of content marketing writing. It may have mentioned the product or service or it may not have. It likely included some kind of “call to action” (CTA) to do something, like sign up for a newsletter, join a mailing list, or learn more about the brand. 

Your work as a freelance content marketing writer can greatly impact brand loyalty and customer satisfaction. It makes a rewarding and irresistible profession. 

What is Content Marketing Writing to a Freelancer?

Freelance content marketing writing is versatile and merges individuality and strategic marketing goals. It involves compelling, purpose-built content that engages the target audience and ultimately leads to a sale. This type of writing relies on information that provides captivating storytelling that draws in readers and turns them into brand loyalists.

Freelance content marketing writers in this field can reach out to marketing managers, VP of marketing, and content managers to share their backgrounds and expertise to let them know why they’d be an asset to the brand. There’s plenty of work to be found in small businesses, large brands, and large associations.

(Read samples of introductory emails to send to content marketing managers.)

Could the answer to “what is content marketing writing” be that it’s your next freelance writing skill to add to your LinkedIn profile? Freelance content marketing writing is a satisfying and lucrative freelance skill to have. You’ll drive customer satisfaction and conversion rates through the following types of content marketing writing:

  • Blogs
  • Social media posts
  • Newsletters
  • White papers
  • eBooks/Digital downloads

A content marketing writer aims to capture the brand’s audience, resulting in a trusted customer. 

Freelance content marketing writers use their exceptional writing skills, marketing knowledge, and add data and research findings to create content that gets ranked well on SERPs (Search Engine Results Pages) and turns audiences into repeat visitors.

Content marketing writing also helps build brand awareness. This tactic generates organic leads and happy clients, making this one of the highest-paid freelance writing skills. Freelance content writers can work with several clients in different niches, like health, beauty, Software as a Service (SaaS), pets, healthcare, and personal finance.

You might even hear of this type of content as B2B or B2C writing. B2B is business to business (think of a software company selling their product to Microsoft). B2C is business to consumer. This could be a blog on a beauty brand, a pet product, or a service provider’s page.

It’s about being a well-versed professional. You must understand the customer’s pain points and search engine optimization, known as SEO. SEO involves addressing relevant topics that others have looked up on the internet. 

For example, when searching “ how to become a freelance marketing writer” or “how to get started as a marketing freelancer?” These related searches in your content can be great for keywords or headlines. Why? It’s because you are answering questions people want answers to. Content marketing writers are critical. They provide key information while being relatable and business-oriented. Knowing how to write good articles as a freelancer with primary keywords and secondary keywords is essential for success in search engine rankings and from your client’s standpoint. 

Content Marketing Writing vs Magazine Writing

Content marketing writing has a different voice, framework, and audience. It is not like magazine writing. Magazine writing tends to be shorter than content marketing writing, this could also depend on the publication. 

The goal of magazine writing or editorial writing for magazines is to inform and entertain magazine subscribers of digital audiences on various topics related to the magazine. This type of writing isn’t trying to sell anything–other than maybe an editorial magazine subscription. Magazine writing is more likely to focus on a publication’s audiences (although there’s a lot of affiliate marketing and sponsored content on and in magazines these days). Magazine-style writing often includes feature stories, reported articles, interviews, or personal essays. 

Content marketing aims to engage and convert target audiences for brand awareness. Content marketing writing concentrates on customer action, generating leads, or boosting sales. An example is “7 Reasons Why You Should Switch to Vegan Lip Products,” and you’ll find this blog on a vegan beauty company’s website, possibly with a link to sign up for a newsletter and get a promo code. Magazine writing would likely include a non-biased roundup of the “7 Best Vegan Lip Products.” 

How Much Does Freelance Content Marketing Writing Pay?

Be honest. When you explored, “what is content marketing writing,” you certainly wanted to know if being a freelance content marketing writer pays well.


When you’re a freelance content marketing writer, pay is commonly per project or per article. If you and the client come up with an agreement about a specific number of pieces (articles) you’ll produce per month as an ongoing relationship, it’s known as a retainer agreement. 

As of 2024, many content marketing writing assignments tend to pay better than online magazine assignments of the same word count. That might be because brands have more money and stand to potentially earn more with each piece of content. 

In general, content marketing writing likely pays at least $0.50/word and up, often closer to $1/word/

Freelance content writers can charge based on the complexity of the scope of the project. Magazine writing can also receive payment for the number of words, interviews, research involved in the piece, and per project. The magazine determines writers’ rates based on the magazine’s budget and the writer’s level of experience.

How Do Editorial Writing and Freelance Content Marketing Writing Differ?

Editorial writing is also known as opinion writing. The author expresses their opinion or viewpoint on a particular topic. This type of writing is generally published in newspapers or magazines. Freelance content marketing writing builds readership for a brand and drives traffic. 

Editorial writing emphasizes the editorial board or author topics the team represents. You can find the editorial team on the publication’s website. They’re a group of professionals with diverse skills in fact-checking, writing, and editing. The team ensures that the information presented is accurate, engaging, and error-free. That being said, a brand’s CEO can write an op-ed and submit it for possible publication. It will likely be skewed to support their brand’s initiatives but it should also be well-reported.

Editorial writing style is more persuasive. It focuses on using logic to support the opinions. Content marketing styles use storytelling to optimize the readers’ experience and with a call to action (CTA). This will encourage the reader to take part in their offer. An example of a call to action is “I want this”, or “Download here” or “Learn more.” 

Writers sprinkle these phrases throughout their content marketing blogs to entice the reader to view what they’re selling. Editorial writing may not include a call to action. Yet, it provides a format centered on current events, cultural trends, or social issues.

Content marketing writing often focuses on brand stories and case studies.

Which Style of Writing Suits You: Content Marketing, Magazine Journalism, or Editorial Writing?

Freelance content marketing writing is versatile and merges individuality and strategic marketing goals. It is also a high-paying freelance niche and allows growth and opportunity. Content marketing writing builds trust and authority. It uses well-crafted words to inspire the audience. If you enjoy writing blogs to drive organic traffic, freelance content marketing writing is for you. But let’s recap on the difference between magazine journalism writing and editorial writing. 

Magazine journalism writing tends to be longer than content marketing writing and its goal is to inform and entertain audiences online and print to encourage repeat visits. 

Typically, magazine writers earn payment based on the number of words, while freelance content marketing writers earn payment based on the project. Editorial writing is persuasive and it uses logic to support the opinions. Content marketing styles use storytelling to optimize the readers’ experience. 

Now that we’ve satisfied your top questions on “what is content marketing writing?” learn how to improve your writing skills so you can earn higher rates in any field.

Freelancers are keenly aware that freelance writer salaries and overall income can fluctuate from month to month. (Financial experts would call this an “irregular income.”) One solution to this common problem? Passive income for freelancer streams.

So what is passive income? It’s a way to earn money without doing much—or any—effort. But I’ll be honest. I think every type of ‘passive income’ involves some startup effort and ongoing marketing to keep audiences engaged and find new customers.

How to make passive income work for you? These income sources can work in the background to help create stability for your freelance business, so you don’t always have to rely solely on client work to keep your income steady.

But what exactly is passive income for freelancers, and how do you get started?

Explore 10 passive income streams for freelancers that can help boost your earnings and bring financial security to your business.

10 Passive Income for Freelancer Ideas to Earn More Money

Use your freelance skills, research and know-how to find ways to “make freelancer money while you sleep.” Yes, almost all of theses passive income ideas will require some upfront work and ongoing maintenance.

1. Offer Paid Newsletter Subscriptions

Are you regularly sending out newsletters to your audience? If you’ve built a solid readership, consider offering a paid subscription for exclusive content. With platforms like Substack, freelancers can monetize their expertise by sharing advice, tips, and industry news directly with their subscribers.

Paid newsletters are a hot commodity amongst creators, perhaps because it’s the best form of ‘owning’ a platform if a social media platform kicks you off or goes under. You’ll still have your subscribers! It’s becoming one of the most popular answers to ‘how to make passive income?’

Many Substack publications have the option for newletter creators to charge $5 to $50 a month for a subscription, according to some recent data. Even if you only have 100 people paying a month, that’s a nice little side hustle passive income for freelancer rate coming in for work you’re already doing.

If you can build an engaged audience, it’s a simple and sustainable way to create passive income. You could get started on Beehiiv, Substack, or another newsletter platform for passive income streams. I use Beehiiv which includes sponsorship opportunities that pay out if subscribers click on the links and I get paid if my newsletter readers subscribe to other newsletters I recommend. You can also earn money as an affiliate.

2. Create an e-Book

One of the most straightforward ways to create passive income is by writing and selling an e-book. I’ve personally had success with my e-book 100+ Tips for Beginner Freelance Writers which continues to sell and bring in revenue with little extra work after the initial effort.

Freelancers can easily create e-books using content they’ve already developed, whether it’s blog posts or lessons learned from their niche. The eBook market is expected to reach $14 billion by the end of 2024, according to Statistica. And yes, we’re expecting it to go up as a passive income 2025 option.

Whether you’re a freelancer with knowledge in a specific niche or you’re simply someone who has a vast background on a particular topic chances are, others would pay to know what you do. Research the market, analyze the competition, and discover the digital product possibilities.

3. Develop a Digital Online Course

Have a unique skill or expertise that others could benefit from? Turning your knowledge into an online course is another way to create passive income. I’ve personally created freelance online courses on platforms like Teachable, and although there’s upfront work, they can generate consistent income once live.

In recent years, online learning has exploded. Self-paced learning to enhance one’s professional skills, get degrees, or acquire certificates has never been more popular—and on-trend! Whether you decide to build email courses, video tutorials as part of freelance online courses as I have or webinars, there’s money to be made in teaching what you already know. Yes, it will take marketing efforts as well but hopefully, some solid email newsletter writing can go a long way to securing more customers into this freelance passive income stream.

4. Sell Notion Templates or Digital Tools

If you use Notion or other project management tools to streamline your freelance work, consider creating and selling templates to other freelancers. These tools are becoming increasingly popular, and there’s a market for people who want plug-and-play systems to save them time.

Notion’s user base has grown exponentially in the past few years, showing that demand for templates and productivity tools is only increasing. By selling your organizational systems, you’re helping earn passive income while already doing tasks that help your business.

5. Sell Your Research or Reports

As a freelance writer, you’re already conducting a lot of research. Why not package that research into valuable guides or reports that others are willing to pay for? Freelancers in niches like finance, health, or content marketing can create resources like rate guides, media lists, or white papers that others will find useful.

Some freelancers like Kaitlyn Arford offers up guides on freelance outlets that pay freelancers and she keeps updating it throughout the year on a Trello board. This is a service and resource freelancers pay for. One of my bestselling eBooks is a pitching guide on 24 freelance pitches that worked. In a way, it’s a “set it and forget it” type of product that could fulfill one of your passive income 2025 dreams this year.

This method allows you to monetize the work you’re already doing and reach a broader audience beyond your clients.

6. Monetize Your Blog With Ads for Freelance Passive Income

If you’re already writing a blog as part of your freelance marketing, why not turn that traffic into income? By adding Google AdSense or other ad platforms, you can make money with each visitor or ad click on your site. I’ll acknowledge that blog writing isn’t necessarily fast and easy, it requires effort and time to build up an audience.

While it takes to build a blog audience, it’s a long-term investment that can pay off. And while yes, AI writing tools might take the blog writing jobs of some freelancers, you’ll want to showcase your work on your site and be able to have samples to show potential clients.That’s why I suggest you blog on something you’re passionate about and you’d write about for free. Because well, in the beginning, you will be writing for free. Once you’ve got steady traffic, ads can become a reliable source of passive income.

7. Sell Proprietary Templates to Earn Passive Income 2025 Money

Do you have workflows or templates that save you time and make your life easier? Many freelancers do! I personally sell a customizable Client Intake Form that freelancers can use to vet potential clients, and it’s become a freelancer passive income stream for my business.

Templates are always in demand, whether it’s for project management, content calendars, or pitch email scripts. Websites like Etsy or Gumroad make it easy to sell digital templates, with minimal maintenance required after the initial upload.

8. Create Custom Physical Products to Sell to Generate Passive Income for Freelancer

For those creative freelancers who love a good quote or funny sayings, consider building a freelance side hustle for passive income that involves custom products like T-shirts, mugs, photos, printed quotes, or planners to diversify your income. Check out Etsy, Pinterest, and Shopify sites for inspiration.

Why bother selling writing slogans and caricatures on T-shirts? The global custom T-shirt printing industry is projected to hit $14.8 billion by 2032. Look for platforms that allow creatives to sell products without managing inventory or shipping. It’ll make your life much easier and is a fun way to generate freelance passive income.

9. Utilize Affiliate Marketing

Affiliate marketing is one of the most popular ways passive income ideas. It’s been around for a long time and it seems to be a marketing trend that’s here to stay. By promoting products or services on your blog or social media, you can earn a commission for every sale made through your unique link. For freelancers, this could include promoting software tools you use already, online courses, or even office supplies.

As an example, I have an Authory affiliate link I use in blogs that’s associated with my name. I think it’s a great portfolio site for freelancers and would recommend it anyway so why not get a kick-back on that recommendation?

Afraid you’re behind the trend and it’s too late to catch up? The affiliate marketing industry is projected to continue to grow, fueled by influencer marketing by social media influencers. If you already have a blog, following on social media or a hefty group of newsletter subscribers, affiliate marketing is a no-brainer for earning passive income.

10. Host Paid Webinars

Freelancers often become experts in specific areas of their trade, whether that’s freelance writing, project management, or social media strategy. Why not share your knowledge through a paid webinar and turn it into a passive income for a freelancer opportunity? You can charge attendees a fee to join, and then sell the recording afterward with bonus materials to continue to help others.

Platforms like Zoom or Crowdcast make it easy to host webinars, and they can be a great way to build authority in your field while earning passive income. I hosted a live webinar with my nutritionist friend Natalie Rizzo and then we turned it into an online presentation on Teachable that other freelancers can purchase and watch.

Now that you’re feeling confident about ‘what is passive income’ and ‘passive income ideas 2025, set aside some time to carve out your next side business to help you earn money while you sleep.

At the risk of sounding like a dinosaur, I still remember the days before the World Wide Web existed. 

Back then, demonstrating your writing credentials to a new editor involved sending freelance article pitches and physical clips (samples) of past work by snail mail—and enclosing a stamped, self-addressed envelope for their return.

Fortunately, things are much easier in today’s digital age for launching best writer websites.

Rather than rely on the vagaries of the postal service, your writer’s website can serve as your business card, portfolio, and storefront all in one.

What should you look for as you scour the best writer websites to inspire you? A good freelance writer portfolio and website allows you to showcase your best work, communicate what you can do to help freelance clients with their needs and attract new work opportunities through referrals and client testimonials.

What should a freelance writer’s website include?

Freelance writers’ websites are as variable as their owners, but there are a few key elements that should always be included as you’ll see in the following freelance writers website examples:

A home page

The best writer websites keep it friendly and welcoming, yet professional, and brief. Your website home page isn’t always the spot where searchers first land, but it needs to do the heavy lifting in terms of who are you and what you offer. Home pages can also highlight a handful of professional accomplishments. A the very minimum it should say who you are (your name, not just your business name), what you offer, and a sprinkling of your experience.

About page

A compelling ‘About’ page or a freelance writer ‘About Me’ page can set you apart from the competition. Here’s the spot to share your story, highlight relevant career history, and mention of what makes you unique. Including a ‘fun fact’ or two about yourself can reveal something of your personality, piquing a potential client’s interest. Just don’t overdo it, suggests copywriter and content strategist Tom Valcanis of I Sell Words. “(Some writers) infuse too much of their own personality into their own website, like it’s a personal blog,” he explains. “Having a little is fine, but the website should be customer-focused.”

Services page

Spell out what you do and for whom. Whether it’s freelance journalism, content writing, content marketing, ghostwriting, blogging, or proofreading, clients need to know that you can handle the type of freelance job they have in mind. Be specific about what you bring to projects, and what clients might expect from working with you.

A common mistake among writers is not providing enough information about their services and their process says copywriter Caitlin Wright, of TheWrightWords by Caitlin Wright. “I try to imagine people who come to me don’t really understand what a copywriter can do so I try to educate them on my website,” she says.

A portfolio page

Why do you need a freelance writer portfolio? It’s one of the core components if not the keystone to a freelance writers website that gets clients. A portfolio lets readers ‘try before they buy.’ It should feature a curated collection of your very best work. Daniel Gorlovetsky, founder and CEO of Israel’s TLVTech says a portfolio page is “super important” for writers. “It’s your personal showcase where you can show off your best work and let potential clients see what you’re all about,” he says. “Think of it like a fun resume that really highlights your writing style and skills.”

For more tips on how to craft a killer portfolio, read How to make your freelance writing portfolio stand out.

Contact details

Is there anything more frustrating than trying to find a contact email address or form on a website and jumping through hoops to get to it? Make it easy for potential clients to reach you, by including a contact form, email address, and social media links.

 Failing to include contact details is a common mistake, especially for new writers, says freelance writer and editor Chuck Sambuchino. When writing a ‘Breaking In’ column for Writer’s Digest, he frequently had to switch to Plan B when the writer he wanted to feature couldn’t be reached. And it’s not enough to include just the publicist’s details. “You should include your own information — just in case it’s an urgent matter,” he writes.

What design elements should I consider when building my website?

A well-designed website should be fast, easy to navigate, and optimized for SEO, Gorlovetsky says. These freelance writers website examples have strong design elements you should think about.

Keep the design simple

“Using a simple CMS like WordPress or Ghost makes it easy to update content, and integrating a custom theme ensures it stays lightweight and on-brand,” he says. We’re also fans of Squarespace, Wix, to name other options.

Performance matters—things like fast load times, responsive design, and caching help boost traffic and improve SEO rankings, Gorlovetsky says.

“Mobile responsiveness is crucial since most visitors will come from their phones.”

Stick to brand colors, fonts, and logos

It should also look fresh and professional, says Wright, who created her website in 2018 and recently gave it a makeover.

“Part of this rebrand included a new logo and a color palette refresh,” she says. “So that was the catalyst for updating my website but once I got into it, I realized there were lots of things I needed to change.” Here’s how to create a personal freelance brand.

Over the years, Wright has refined her service offering, built her SEO skills, and worked to learn more about her audience.

The result? She now gets most of her work through her website thanks to SEO and an engaging tone. That’s why it’s one of our favorites on this list of freelance writers website examples.

Writers who don’t use photos of themselves on their site are missing an opportunity to connect on a one-on-one level with their audience, she suggests.

“I think it’s really important to show your face,” Wright says.

Say what you’ll do for your clients

Ghostwriter Stacy Ennis agrees that focusing on potential clients is key.

“Writing a book is a vulnerable endeavor, and I do my best to meet potential clients where they are and build trust through the content on the site, including through success stories and testimonials,” she explains.

“I also try to make it clear and easy for them to find the information they want and need, as well as provide value via my blog and podcast.”

These are some of the best writer websites to browse

Do some research and explore these freelance writers website examples before you refresh you freelance writer website so you have great visual elements and takeaways in mind to incorporate.

Writer’s name: Caitlin Wright

Best Writer Website: TheWrightWords by Caitlin Wright

Type of writer: Copywriter

What we like about this website: Wright’s recently-refreshed website is clean and fresh, with a casual headshot that immediately allows potential clients to put a face to the name. She’s ultra-clear about her niche (“I’m an award-winning website copywriter for communities and organizations that care for others”) and provides links to her different services (SEO copywriting, content marketing, small business copywriting, and freelance journalism) from the home page.

Writer’s name: Tom Valcanis

Best Writer Website: I Sell Words

Type of writer: Copywriter and content strategist

What we like about this website: Valcanis explains that his website was deliberately designed to showcase his skills in persuading through language. “I wanted something plain and simple, much like my brand name.” He uses minimal images and has intentionally used design elements to mimic the feel of reading on a pad of paper. “Yes, a picture tells a thousand words, but I’m here to write the thousand words!” he says.

Writer’s name: Ann Handley

Best Writer Website: Ann Handley

Type of writer: Content marketing writer

What we like about this website: Ann Handley’s website is infused with her high-energy personality but not in an overpowering way. It’s well-structured, easy to navigate, and showcases Handley’s marketing expertise by providing a video of her speaking at a major event. It also displays her other offerings, such as books and blog. The link to subscribe to her ‘Total Annarchy’ (pun intended) newsletter reveals a quirky sense of humor, and so prompts sign-ups.

Get pro tips on how to find more freelance content marketing clients

Writer’s name: Michaela Trimble

Top Writer Website: Michaela Trimble

Type of writer: Travel and lifestyle journalist

What we like about this freelance writer website: From the whimsical artwork located ‘above the fold’ which orients the viewer to the stellar portfolio of clips from Vogue, Condé Nast Traveler, The Wall Street Journal, Travel + Leisure, and more, Trimble’s site is exquisitely stylish. A clear header menu provides quick links to ways in which visitors can work with Trimble – from coaching and consulting to joining writing and creative retreats. 


Writer’s name: Jon Krakauer

Website: Jon Krakauer

Type of writer: Journalist and author

What we like about this website: As an accomplished mountaineer, author of several bestselling nonfiction books, including Into the Wild and Into Thin Air, and freelance contributor to high-profile titles including The New Yorker and the Wall Street Journal, Krakauer can afford to break the rules. (For example, he only lists his publicist’s contact details.) But as a bold, no-nonsense showcase of his interests and expertise, Krakauer’s website ticks all the boxes – and reflects his personality.

Writer’s name: Stacy Ennis

Best Ghostwriter Website: Stacy Ennis

Type of writer: Ghostwriter

What we like about this website: Stacy Ennis appeals to her ideal clients, by telling them what they want to hear (“Your story matters”) and how her services can help them scale their impact. It’s crisp, uncomplicated, and provides a quiz and resources for those who want to dip their toe in before taking the plunge. “A site doesn’t have to wow, but it should be clear, functional, and up to date,” she explains. “I also believe strongly that every writer should have a blog or some form of content. Not only does a blog highlight a writer’s skill and talent, but it builds trust with potential clients.”

Writer’s name: Paul Maplesden

Top Freelance Writer Website: Paul Maplesden

Type of writer: B2B content marketing writer

What we like about this website: Google ‘freelance content writer’ and Paul Maplesden pops up on the first page, demonstrating that he knows what he’s doing when he promises to write “SEO-optimised content” and to “get your business noticed”. His website isn’t exactly flash – there’s lots of text, minimal use of photography, and only the occasional accent color. But this only serves to prove the power of simplicity. You quickly get the sense that Maplesden isn’t one for bells and whistles. He knows what he’s doing and offers clients a brisk, no-nonsense service. Unusually, he even posts his rates for “short” to “epic” length text, in the interests of transparency.

Writer’s name: Kate Hogg

Top Writer Website: Kate Hogg

Type of writer: Scientific writer and editor

What we like about this website: Hogg is another writer who breaks the rules, with a simple one-page website built using Carrd. Its minimalist structure offers nothing in the way of frills, fluff, or clickable links. It just describes its owner as a “marine conservation consultant, editor and proofreader” and demonstrates Hogg’s on-the-ground experience through photographs rather than text. Her website will appeal only to clients who want her very specific expertise as it relates to technical reports and scientific manuscripts – and that’s just the way she likes it.

Writer’s name: Caroline Gibson

Best Writer Website: Caroline Gibson

Type of writer: copywriter and content writer

What we like about this website: Visitors to Caroline Gibson’s website don’t ever get to find out what she looks like. There are no photos whatsoever. However, they will be sold on her ability to write compelling content from the very second sentence on the home page which, you sense, is uttered with a cheeky wink (“Like the chocolate flake in a 99 ice-cream, I add more.”) The UK-based Gibson’s impressive roll call of clients features in a grid on her “Showcase” page and there’s a handy list of FAQs to guide newbies through the hiring process.

Writer’s name: Rupi Kaur

Best Writer’s Website: Rupi Kaur

Type of writer: poet

What we like about this website: Writing poetry had never seemed like the most lucrative career path – and then Rupi Kaur came along. Her visually bewitching website includes photographs of Kaur holding her books, as well as links to her shop selling prints, clothing, writing prompts, and even tattoos. Like Krakauer, Kaur is famous enough to leave out her personal contact details – only including those of her booking agent and publicist. More broadly, though, her website offers a masterclass on what is possible, from an artistic and monetization point of view, for writers with imagination and a desire to stand out from the crowd.

(Bonus)

Writer’s name: Diana Kelly Levey

Top Writer’s Website: Diana Kelly

Type of writer: Freelance journalist, content marketing writer, copywriter

What we like about the website: Diana launched her website initially as a portfolio hub and a way for clients to contact her, but then started sharing her freelance writing tips on her blog. (If you’re looking for a robust hub of blog posts that address freelance topics, you’ll probably find answers on this website.) She also features links to where she’s been quoted as a freelance expert in media on her About page and client testimonials on her Clients page. Borrow these ideas for your best freelance writers website.

(Levey owns and runs this website, Best Freelance Tips.)

Be sure to check out my website, Denise Cullen, for writer portfolio inspiration as well.

FAQs about best writer websites

Do I really need a writer website?

If you’re writing just for yourself, then no, you don’t need a writer website. But if you’re planning to write professionally, then a website is non-negotiable. A website serves as your primary online portfolio, building credibility and attracting clients. 

Even if clients reach out to you via social media or freelance marketplaces, having a website is still crucial. That’s because it’s the one corner of the Internet over which you have complete control. Having this dedicated space allows you to oversee every aspect of your personal brand, and it’s impervious to changing social media algorithms.

What are the main website builders for writers?

WordPress powers almost half (43.6%) of all websites, and forms the building blocks for a staggering 493 million websites, the latest data from W3Techs suggests. It requires some technical know-how, particularly during setup, but it provides endless customization options, with thousands of themes (templates) along with free and paid plugins to enhance functionality.

Squarespace offers a visually appealing aesthetic, with solid built-in e-commerce and blogging features. But it’s not always thought to be as flexible as WordPress when it comes to customization—and has a higher price point.

Wix is good for beginners, with user-friendly drag-and-drop features. But tweaking the look and feel of your site can prove tricky.

Other website builders include Weebly, Webflow, and even Shopify (if you’re keen to monetize through selling products.)

What are the biggest website mistakes (according to writers and developers)?

Caitlin Wright reckons that trying to appeal to everyone is a common error some make when setting out to create their best writers website. Instead, niching down allows writers to attract more of their target audience who are specifically seeking the unique value that they can offer.

Stacy Ennis is constantly surprised at the number of dead pages out there —template pages that were never customized. Broken links are another big no-no. How do you fix these? Google Search Console flags broken links and errors that Google’s crawlers discover – and this is automatically updated every time Google crawls your site. Broken link plugins are also available.

Daniel Gorlovetsky describes mobile responsiveness as “crucial” so failing to consider how your website looks beyond your big screen view can be a real trap. As of September 2024, almost two-thirds (63.38%) of all website traffic comes from people using mobile devices.

As a freelancer, it’s always exciting to be given the opportunity to work with a new client. Not only are you presented with another potential stream of freelance income, but you’ll also be able to add another experience to your résumé and freelance writer portfolio. However, before you commit to working with any client for a project or long-term basis, first look out for the following freelance client red flags to be sure you aren’t about to fall for a freelance job scam.

Heed These Freelance Client Red Flags

These are common indicators that it might be a bad freelance client and you should avoid working with them or stop working with them once your freelance project is complete.

They expect you to be available to them all the time.

Whether or not you’ve made clear your availability for any given week/month/etc., a client that’s consistently contacting you at all hours is unacceptable. 

Some signs you’re dealing with a red flag client are that they’re contacting you while you’re on vacation (that you told them about), it’s the weekend (!), or you’ve clocked your allotted hours for the week, and your client keeps calling you with requests about a project. 

Unless it’s somehow regarding a very dire emergency, then their request will simply have to wait. (And even then, this would be a suitable time to restate any of the time-related clauses in your freelance contract.)


When their expectations don’t match their rates, it’s a freelance client red flag.

Sometimes I wonder where certain clients get their audacity from. Early on in my freelancing days, I had too many reach out about my services—only to lowball me with freelance rates for a hefty workload. 

A client that requests you to go above and beyond for a project, but doesn’t want to pay you what you’re worth, is absolutely not worth your time. Which leads us to …

They keep adding more to your to-do list.

And they don’t want to pay you for that extra work! Increasing the freelance scope without additional pay is a classic red flag freelance client move if you ask me.

Once you and your client have agreed to a specific workload, assignment, or timeline, be sure they stick to it. 

For example, I once consulted for a client who approached me about writing newsletters for him—which later snowballed into requesting I write his bio, read through a 75-slide PowerPoint presentation, and curate a marketing plan for him. 

(Oh and he wanted me to do all of this for only $100!) 

Rightfully, I walked away from this avalanche of assignments and avoided future freelance red flag client problems.

Working with a client who lacks a clear path forward can end up looking a lot like this, where they’ll pile on one task after the next. Ultimately, it’s up to you whether you’re willing to take on any extra work—but make sure you’ve confirmed with the client that they will pay you for additional labor!

Knowing how to find freelance writing jobs shouldn’t involve jumping through so many hoops!

They’ve never worked with freelancers before.

There are some exceptions to this, but clientele who are new to working with freelance writers and freelancers may require you to hold their hand a bit through the collaboration process. This doesn’t necessarily mean they’re a red flag freelance client that you should never work with but, be aware they’ll likely require some help with understanding how to treat you like a freelancer and manage expectations for assignments.

I’ve taken on a few first-timers who assumed—for some reason—that I’d do graphic design in addition to writing copy for them. (FYI, I don’t!)

Although there was a tedious amount of back-and-forth and me telling them how to find a designer, it wasn’t so bad in the end. However, collaborating with leaders who know the lay of the land will usually yield a smoother experience. 

BTW, if you’re asked how to create a logo as a freelancer, we’ve got you covered.

The freelance red flag client treats you like an employee.

One of the perks of freelancing is, of course, the flexibility to choose when, where, and how you’ll be of service to your client(s). So, if you find that they’re expecting you to attend meetings, train new hires, or attend company get-togethers, it’s time to set—or reiterate—boundaries. 

After all, if they’re not your only client, you’ll need to fairly prioritize other projects, which may mean politely declining their requests (unless it’s somehow necessary for a project.)

Some freelancers tell clients that they’d be happy to attend weekly meetings as part of a project, but they charge their freelance hourly rate or incorporate that into their project fee. If a client expects you to be on a communication channel like Slack all day long, they better pay you for that time you’ll be tethered to the tech.

BTW, how many hours do freelancers work?

Their goals for an assignment aren’t clear.

This is a common red flag freelance client issue with clients new to hiring freelancers.

Say you receive a brief that’s missing information, doesn’t make sense, or requests something that wasn’t previously discussed. Now, if it’s your first project with this client, it’s safe to leave some room for errors as you adjust to working together. 

But if they seem to be a perpetual mess of sorts (see: forgetting certain assignment details, canceling projects last minute, neglecting to share vital information, etc.), then it’s fair to question whether they’re a worthwhile client. You deserve to work with a leader that can, ya know, actually lead. Also, it’s hard for you to be successful with your work when you don’t have the full picture of the project as well as the resources you need.

They’re a red flag client that’s a little too detail-oriented

I appreciate the attention to detail as much as the next creative person, but there’s a such thing as excess. It’s one thing to complete a round or two of edits, but if your client keeps nitpicking minor details, a line must be drawn. 

As a former editor of mine once said “You can edit and improve something to no end, but at some point, you just need to submit the work and keep it moving.” That said, if the client you’re working with is constantly holding you and your work back, consider whether it makes sense to continue collaborating with them.

They’re late to pay you.

This may be the worst freelance client red flag offense of them all. I mean, what’s worse than a client you’ve busted your tush for that can’t pay you on time? 

The stress of their late payments compromising your livelihood will never be worth it. 

Recently, I had a full-time client who always failed to compensate me on time, and the anxiety of not knowing if I’d be able to afford to live took a serious toll. 

In hindsight, working with them wasn’t worth it, regardless of how well they paid me. So, sure, the market is competitive, but remember there are plenty of companies that will compensate you in a timely manner. 

Here’s how to get started with simple writing jobs from home if you’re a beginner freelancer.

This isn’t an exhaustive list of freelance client red flags, of course, but each point ensures that you’ll look out for your best interest as you navigate the freelancing landscape. As a freelancer, you have the luxury of choosing who to work with and how you spend your time. 

And if you want to avoid working with red-flag clients just to make ends meet, keep building your network and putting yourself out there through freelance marketing efforts—you might be surprised what happens when you do!

What else do you find to be a red flag when working with clients? Comment below!