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Here’s How to Get Freelance Referral Work as a Freelancer 

I hate pitching blindly for freelance work. There. I said it. The black hole method is inefficient and frustrating for a type A personality, like myself. I prefer rejection over a nonresponse, which is often what happens when you randomly pitch for freelance assignments. That’s why freelance referral work should be an important part of your business strategy.

Pitching randomly has some value but I don’t suggest you waste too much time on it. It should be on the low end of your list of foraging-for-work priorities. You should be purposeful about targeting potential clients. Referrals are the best way to get work as a freelancer or independent contractor. 

My current freelance anchor client resulted from a referral based on an email I sent my old boss when I started freelancing full-time. I got the work 15 months after I sent the letter. It turned out that I was the “perfect” fit for a client who needed a writer with a sports background for an ongoing project.  (BTW, how many hours do freelancers work each week?)

I had spent years in journalism, much of it writing about sports. The letter I sent to my old boss didn’t specifically ask for work. It asked for suggestions on where I could look for work. 

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Who Should Freelancers Reach Out to For Freelance Referral Work?

Make a list of people that you could email for work. Make the list as large as possible. They should be colleagues or friends who generally understand what you do and what type of work you are looking for. 

Then, divide the list into three categories: 

  • Close connections
  • Neutral connections
  • Distant connections

Start by reaching out to your close connections. This should be an easy conversation. If I know them well enough, I might ask for a brief phone conversation to catch up.  “Close connections” could be clients who liked your work. Or it could be a colleague that you worked closely with in the past. Follow with emails to your neutral connections and distance connections. Asking for help isn’t easy. It can be particularly difficult for an introvert, who’d rather write than market.

However, since you often don’t have to talk to anyone, it’s a low-pressure way to drum up work. The worst outcome? A nonresponse.  My experience is that most colleagues genuinely want to help you and they’ll do their best to give you a lift or perhaps point you in the direction of some work.

What Should You Say When Asking for a Freelance Referral?

Ah, this is the tricky part. It depends on who you are asking for a freelance referral from. Below are five different kinds of referrals and referral template scripts freelancers can borrow to ask for help.

  • Casual Referral: I like the casual referral. This works best with clients or friends who know you and your work well. These are usually my “work”  friends and I always start by asking how they’re doing. In this situation, I feel comfortable having a conversation with the client. I end the email by asking for work. 
    • For instance, Hey XX, How are you? It’s been a while since we connected. I just wanted to touch base and see if you had any writing needs I could address. Since we last spoke, I worked on x,y, and z projects. I hope you’re doing well. We should catch up sometime…
  • Check-In Referral: This referral is essentially a follow-up on work that you’ve done for a previous client or current client with a project that just ended. At the end of this email, always ask for a referral, assuming that you’re on good terms with the client.
    • For instance, Dear XX, I enjoyed working on the project about xx for you. Based on the positive feedback I received, it appears that you and your clients were happy with my work. I’m wondering if you might have any writing needs that I could help you with. Or perhaps you know of someone who might benefit from my services? If you do, I’d be grateful for your help. Thanks, Mike
  • Distant Referral: These types of referrals fall under the distant connection category. Often, you ask a friend-of-a-friend and simply introduce yourself to a potential new client. In this referral, you directly ask for work. It goes something like this: 
    • Hi Mr./Mrs. Xxx. My name is Mike Hutton and XXX mentioned that you are interested in copywriters who specialize in business and sports.  I have worked as a writer for xx years and I’ve copied a link to my website, where you can find samples. Also, if you know of another department or anyone who could use my services, I’d be grateful for a referral.  Thanks in advance for your consideration.

The response rate for a cold referral can be low but because you’re being recommended by a colleague whose work your potential client trusts, there’s a chance you could hear back from this distant connection if you’re a good match. I view this as a way to get your name in front of someone who could be a potential client. 

  • Cold Referral: This is reaching out to someone you don’t know who is a match for your skill set. It’s like a distant referral script without the first sentence. The key here is to target clients who specifically appear to need the services you offer.  This might also be considered a cold email outreach instead of a cold referral to some.
    • Hi Mr./Mrs. Xxx. My name is Mike Hutton.  I have worked as a writer for xx years and I have a substantial business writing portfolio. I’ve copied a link to my website, where you can find samples of my work. Thanks in advance for your consideration.
  • Formal Referral: Use a formal referral when you want to “play it safe” with a client. I use this when perhaps I want a recommendation from an editor or manager in charge who I might’ve only worked with briefly or someone who oversaw a project but was only involved with me indirectly. Some editors I work with are just more formal. It’s a judgment call. 
  • Short Referral: These are my favorite kinds of referrals to write. It’s essentially two or three sentences:
    • Hi XX, I hope it’s going well. I’m writing to see if you know of someone who might be interested in my services. As you know, I have an extensive business and sports writing portfolio. I’ve also added ghostwriting services. If you have anyone that might fall into this category, feel free to pass along my name. Also, if there’s someone you think might be worth reaching out to, let me know who that is and how I can find them. As always, thanks for your help.

These emails are effective for busy people who appreciate brevity. It’s the type of email I prefer to receive when someone is asking for help.

Referrals are one of the best ways to get business. Another great situation is when a client contacts you because someone else sung your praises.

It can seem intrusive (or awkward) to ask for a referral but your clients generally understand and if you’re good, they’ll want to help. Unless your freelance business is fully booked, it’s good practice to follow up with all your satisfied clients after finishing a project and ask for a freelance referral. 

Don’t give up if you haven’t heard back on your referral email requests. Sometimes they pay off months, and even years later. What’s important is to consistently follow up with people you know about potential work. It’s one of the secrets of how to get more freelance content marketing clients if that’s a goal of yours.

I’m constantly riding the wave. It’s easy for many freelancers to lose a lot of business overnight if their favorite editor gets laid off or if an anchor client’s business model changes. That’s why it’s crucial to diversify your business model and always be asking for freelance referral work.

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Clients Industry Writing Advice

What Is a Freelance Example?

If you’re curious about becoming a freelance writer, you’re likely wondering: What does freelance writing actually look like?

From crafting blog posts for businesses to writing scripts for videos, freelance writing covers a wide range of opportunities and the answer to ‘what is a freelance example’ can be a number of things.

Whether you’re just starting out and exploring how to find freelance writing jobs or looking to level up, understanding the different types of freelance writing jobs is key to shaping your career.

Let’s dive into the various types of freelance writing, examples of freelance writing work for each, and what you can expect to work on as a freelancer.

Get Freelance Example Tips 

Here are some examples of freelance writing work to show you what types of freelance writing you might want to explore.

1. Blog Writing

One of the most common and accessible types of freelance writing is blog writing. Whether you’re ghostwriting posts for businesses or running your own blog, this form of writing allows you to educate and engage readers on a wide array of topics. Blog posts typically range from 600 to 1,500 words and can focus on anything from SEO-optimized how-tos to personal experiences that gain a following and keep readers coming back for more.

Example of Freelance Blog Writing:

Blog writing can be a great way to start your freelance career and it’s one of the best ways to showcase your writing talents. It’s a smart move to specialize in a freelance niche like health, technology, or lifestyle, you can increase your rates and gain consistent clients.

2. Article Writing

If you’ve ever flipped through a magazine or found yourself on an online magazine’s website reading about a recent celebrity trend and how you can try it, you’ve seen examples of article writing. Freelance writers often contribute articles to print or digital outlets. This type of writing can involve in-depth research, interviews with experts, and producing content that is educational, entertaining, or both. This is one of the most popular searches someone looks into when learning how to find freelance writing jobs.

Example of Freelance Article Writing:

While article writing can be competitive amongst other freelancers, the pay can be higher than blog writing depending on the outlet you write for, especially if you land work with well-known publications.

3. Copywriting

Copywriting is the art of writing persuasive content for advertising and marketing purposes. Bottom line? You’re trying to sell something. Examples of freelance copywriting can include product descriptions, email campaigns, landing pages, or social media ads. The goal? To get the reader to take action, like purchasing a product, signing up for a service, or subscribing to a newsletter.

Example of Freelance Copywriting:

  • Landing page copy for a brand, like the landing page(s) I wrote for GNC Routines.

Copywriters often charge premium rates, especially if they’re skilled at crafting compelling calls to action that drive conversions.

4. Content Marketing Writing

Content marketing writing involves creating valuable content that informs, educates, or entertains readers while subtly promoting a product or brand. Think of this as storytelling with a purpose. Content marketing can take many forms, from blog posts and articles to case studies and white papers. Sometimes you’ll need to interview subject matter experts (SMEs) from the company or find them on your own. Other times, it’ll be a research only article. Ask teh editor for freelance examples to show you what they’re looking for.

Example of Content Marketing Writing:

If you’re good at knowledgeable advice with brand messaging, content marketing can be a lucrative freelance writing avenue. It’s one of my favorite freelance writing example types.

5. Ghostwriting

Ready to figure out “what is ghostwriting?” Here are the basics: Ghostwriting involves writing content for someone else without receiving public credit. In other words, your name or byline won’t be on it. You could be hired to write blog posts, eBooks, speeches, LinkedIn posts, or even entire books under someone else’s name. Ghostwriters need to be skilled at capturing their client’s voice and tone.

Example of Freelance Ghostwriting:

  • A CEO’s blog posts on leadership strategies for their website or LinkedIn posts is a freelance example of ghostwriting.

Ghostwriting often pays well since the writer is often working on high-profile or in-depth projects. One of the biggest challenges is getting the client’s voice and tone down, and finding new clients if you signed a NDA can make it difficult to show off samples to new clients.

6. eCommerce Writing

You’ve likely noticed more articles these days featuring lists of products with handy “Buy Now” buttons. This is eCommerce writing, where freelance writers create product roundups, reviews, or shopping guides that incorporate affiliate links. Brands and publications use these articles to drive revenue through product sales. Simply put, if you research “best running shoes” and find yourself on a website like Health.com and then decide to buy a product from a link on that page, the publication might get a cut of that sale.

Example of eCommerce Writing:

eCommerce writing can be a stable source of income if you’re comfortable researching products and writing compelling descriptions.

7. Video Script Writing

If you love creating content that comes to life through visuals, video script writing might be for you. (Those of you who perhaps wanted to pursue a career in TV journalism might enjoy this example of freelance writing.) With the rise of YouTube, TikTok, and Instagram Reels, brands are investing in video content more than ever, and they need skilled writers to craft their scripts. 

This type of freelance writing requires strong storytelling skills and the ability to convey a message clearly and concisely through visuals.

Example of Video Script Writing:

  • A script for a company’s promotional video on Instagram Reels or TikTok is an answer to what is a freelance example.

Video scriptwriters are in high demand, and the pay can be substantial, especially if you work with larger brands or production companies. Come up with package rates and add this freelance example on to other services for a serious freelance rate boost.

8. Technical Writing

Technical writing is perfect for those who enjoy diving deep into complex subjects and explaining them in simple terms. This type of writing includes creating user manuals, product instructions, or detailed how-to guides. Technical writing often requires expertise in a particular field, such as technology, finance, or healthcare.

Example of Technical Writing:

  • A user manual for a new smartphone could be a great freelance writing example of technical writing.

While technical writing may require specialized knowledge, it also tends to pay higher rates due to the complexity of the work.

9. Social Media Writing

In today’s digital age, social media writing is one of the fastest-growing types of freelance work. From writing Instagram captions to crafting entire social media campaigns, freelance social media writers help brands maintain a strong online presence. The goal is to engage followers and boost brand awareness through clever, shareable content. Staying on stop of social media trends is a must for this type of freelancer.

Example of Social Media Writing:

  • “Top 5 Skincare Tips for Glowing Skin ✨ #SelfCareSunday” (for a beauty brand on Instagram)

This freelance example of writing requires snappy, concise content and often pays per post or campaign. You can offer social media writing services as an add-on to freelance clients after writing an article for them to boost your income.

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Clients Industry Writing Advice

How Do I Get into Freelance Writing

To become a doctor, you need to go to medical school. To become a lawyer, you need to pass the bar exam. To become a freelance writer? The path to entry is not so clear. 

Freelance writing is a career offering flexibility, freedom and variety. Still, many beginners find it hard to break in. But no matter whether you’re wanting to start a simple side hustle, or to change careers entirely, there’s a path you can follow to get there.

Just be aware that the path looks a little different for everyone, no matter what you do to find work or explore how to find freelance writing jobs.

Leverage your background to get started

Some backgrounds might be more beneficial than others if you’re trying to figure out ‘how do I get into freelance writing?’

Journalism and media studies

A background in journalism or media studies offers a deep grounding in critical skills such as researching, interviewing, writing, note-taking, and ethical decision-making. I spent three years in journalism school and sometimes still hear the voices of my lecturers in my head. (“Your first priority is to your reader!” one of them used to bellow.) But a journalism degree is no longer a make-or-break asset for a freelance writer.

Public relations, corporate communications and marketing

These fields also offer a solid foundation for freelance writing. PR and marketing professionals already have great networks, know what the industry looks like from the other side of the desk, and have gained a solid understanding of how to craft messages that resonate with specific audiences. 

Technical or scientific backgrounds

Companies and brands are desperate for writers who can translate complex information into digestible content, so those with a background in a technical or scientific discipline will be in demand. Considering how to become a medical writer? There’s a market for that.

Writing technical manuals, white papers, case studies or other detailed materials is a natural fit for those with a deep understanding of specific subject matter. Book-length projects work well too. For example, Barbara Ehrenreich, a scientist with a PhD in cellular immunology, turned her analytical eye on social issues, penning books like Nickel and Dimed.  These are just some of the types of freelance jobs available to those looking to leverage these kinds of freelance skills.

Education or training

Ever worked as a schoolteacher? Taught English as a foreign language? Tutored high school or university students? Helped one of your kids with their homework? Educational experience can be a valuable springboard for freelance writers. Your ability to identify core issues, simplify complex concepts, and develop step-by-step guides to aid understanding, will stand you in good stead. You might even find a freelance community of teachers who can help if you’re looking into how to get freelance writing work in this field.

Blogging or content creation

If you’ve ever created and maintained a blog, developed content for your website, or thrilled your Instagram followers with in-depth captions, then you already have a head start. These experiences demonstrate that you can create engaging content, build an audience, and manage projects from start to finish. Your blog can even serve as part of your portfolio (see below). Check out these best blogs for freelance writers for inspiration.

Other handy backgrounds 

The good news is that you can leverage almost any background for success. Freelance writers come from disparate occupations. These include bartender and waiter (Elizabeth Gilbert, of Eat, Pray, Love fame), carpenter and fisherman (Outside contributor Jon Krakauer) and forensic psychologist and true crime author Katherine Ramsland.

Identify your freelance writing niche(s)

Having now considered how your background and previous experience might support your freelance writing goals, it’s time to think about your freelance writing niche – or best high-paying freelance niches. Many writers home in on what’s likely to prove most marketable or profitable. But it’s also important to think about what you could happily write about, day in and day out, for the next ten years or more. 

Ask yourself these questions:

Should I use my background as a springboard to get into freelance writing?

You might have a deep understanding of a particular industry or subject, but that doesn’t mean you can’t branch out. Stockbrokers or financial planners might be well placed to write about personal finance, investment strategies, day trading, or trends in cryptocurrency, but that doesn’t necessarily mean that they want to – or should. I wrote personal finance for about five years before I realized it wasn’t for me.

How do I like to spend my spare time?

You might be a keen hiker, a gardening green thumb, or a frequent flier. These passions provide important clues as to what niche or niches might work best for you. Choosing to write about subjects in which you’re genuinely interested will make for a more enjoyable work life. That sense of ease and joy will shine through in your words. 

One niche or several?

Picking a niche is not a case of ‘one and done’. There might be multiple subjects on which you can write with authority. For example, Christina Sterbenz divides her reporting work into ‘criminal justice and drugs’, ‘extremism’, and ‘environment’. Sarah Krasnostein, meanwhile, is a lawyer and television critic who is also adept at writing on criminal justice matters. Just start somewhere. 

Build a portfolio

A writing portfolio serves as a showcase for your freelance writing work. While there’s an art and a science to crafting the perfect writing portfolio, it typically includes a range of writing samples, such as articles and blog posts, or bigger projects that you’ve worked on, including annual reports, white papers, e-books, and more. There are many ways to make your portfolio stand out.

What if you don’t have a track record of publication? You’ll have to do a bit more work upfront, but it’s still possible to launch a portfolio that will make potential clients sit up and take notice.

Dig deep into higher education or professional writing samples

If you wrote a persuasive essay or a research paper as part of your degree, you could turn this into an article, blog post, or op-ed piece. Also think about any reports, sales letters, slide decks, email newsletters, or other writing you’ve created during past employment. These may also be tweaked to wow prospective clients.

Create writing samples

No existing writing projects to pick apart and repurpose? Consider setting aside a couple of days to create work samples from scratch. These articles, blog posts or other types of content should be aligned with the sort of work you’d ultimately like to get paid for. You could publish them on sites like Medium or LinkedIn, or set up a basic blog website as you explore why you need a freelance writing portfolio.. 

Guest post on established blogs or websites

Google ‘write for us’ and you’ll find squillions of blogs and websites looking for contributors. Choose sites that gel with your interests and review previous posts to ensure you have something new to add to the conversation. The pay will be minimal – or non-existent. But guest posts will get new eyes on your work and deliver a published piece of writing for your portfolio.

Write and submit stories ‘on spec’

Writing ‘on spec’ (‘on speculation’) means writing and submitting an article or other piece of work with no guarantee of publication or payment. It involves researching a publication, generating a story idea that fits the editorial mix, writing the piece as if you’d been commissioned, and sending it off to the editor. It’s a bit of a gamble, but sometimes it will help you break in. 

Finding those first freelance writing jobs for beginners

Creating samples, publishing blog posts and writing ‘on spec’ will only take you so far. Finding work as a freelance writer is an ongoing task, but it does get easier over time. 

Here’s how to get out of the starting blocks:

Leverage your network

Let friends and family know you’re getting started as a freelance writer. They might know someone who needs writing services or have connections who could become your first clients. Here’s how to get started copywriting as a beginner.

Tap your professional networks

Review your work history and consider whether any of your former employers, colleagues, or clients might need writing services – or know someone who does.

Join writing communities

Online writing communities offer a way to network with other freelance writers and come to the attention of potential clients. In Australia, Georgia’s Media Circle is an active Facebook group where callouts for writers, press trip offers, industry questions and other information are traded. LinkedIn and freelance-dedicated forums are other good places to start building community. 

Attend networking events

Don’t overlook industry gatherings, conferences, or meetups. These can be great ways to learn new skills, meet potential clients, and establish connections. Events are also a great way to stay informed about developments in your niche. Gatecrashing conferences is one of five main ways I like to generate fresh freelance articlestory ideas.

How to find freelance writing jobs

With all the above steps in place, it’s time to start hunting for freelance writing jobs. It’s worth trying a few different methods so you can determine which work best for you.

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Job boards

Although I haven’t found job boards to be worth the trouble, some people, particularly those starting out, swear by them. Be aware that they are highly competitive arenas where rates are typically low, but if you’re a newbie, this may be the least of your worries. They include ProBlogger, Upwork and Freelancer. They’re a step up from content mills like Textbroker or iWriter, but be cautious nonetheless when using them.

Email newsletters

Some writers collate lists of opportunities gleaned from social media, personal contacts, and various other sources. For a few dollars every month (or sometimes for free) you can subscribe to their newsletter. Sonia Weisner has a weekly newsletter with many such opportunities, as does Kaitlyn Arford, while Australian-based Rachel’s List asks that people purchase a membership (or a 24-hour pass) to access information about advertised gigs. Diana Kelly Levey curates a handful of jobs with each of her weekly newsletters – for free.

Cold pitching 

Cold pitching is my favorite method of picking up new work. It involves approaching potential clients directly, even if they haven’t posted a job listing or given any other indication that they’re eager to hear from you. I’ve secured most of my work by pitching editors directly, with story ideas tailored to their publications. Successful pitching involves painstaking research and it can take a while to fine-tune a strategy that works for you and your niche. But in my experience, cold pitching is the most surefire way to secure a gig. 

FAQs about getting started in“how do I get into freelance writing?”

How much should I charge when I’m starting out as a freelance writer?

If you’re shooting for editorial work, don’t worry. Newspapers and magazines will have their own set rates which they pay to writers – and there’s usually no room for negotiation. However, if you’re focusing on writing for corporates or brands, you have greater freedom to set your own rates. This is key when you want to establish a good freelance writer salary. 

Research the market rates in your niche by viewing freelance writing forums, surveys and job boards. Take what you’ve learned and temper that with the complexity of the assignment, the time a project will take, the client’s budget, and your own level of experience. Starting out, you might be tempted to cut prices just to pick up work – but then clients become conditioned to paying rock bottom rates, which is bad for you and the rest of the industry. Don’t undervalue yourself. Explore the many ways freelancers get paid..

How can I manage my time effectively as a freelance writer?

Freelance writers rarely have the luxury of focusing on a single project at a time. Keeping track of multiple projects, deadlines, requirements, clients, interviewees, invoices and prospects can be daunting at first – and sometimes even when you’ve been at it for quite some time. But juggling multiple balls simultaneously (and cheerfully) is part of the job. 

I find it easier to tackle large projects, by breaking them down into smaller, more manageable pieces that can be tackled sequentially. Some writers swear by project management apps such as Trello or Asana or these top productivity apps, but I find I can stay organized enough with a rolling to-do list. 

I keep getting knock-backs. How can I handle rejection as a freelance writer?

You’re not having a hard time because you’re starting out. Every freelance writer faces rejection, no matter how long you’ve been at it. Rejection is painful, but it’s (usually) not about you, so don’t take it personally. The publication might not want the article you just pitched because they already have a story just like it in the pipeline (in which case your instincts were great, but the timing was bad). 

The editor might have overlooked your email. The magazine might be facing financial woes. The point is that rejection happens for all sorts of reasons. Don’t be discouraged. With persistence, you will break through.

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Clients Industry Writing Advice

How Do I Get Into Travel Writing

Ever dreamed of getting into travel writing? The very notion evokes images of cruising through Queensland’s Whitsunday Islands on a superyacht, exploring the remote Goto Islands in Japan, and swimming with manta rays in the Maldives. These are just three experiences I’ve had in the past three years – and, better still, I’ve been paid to write about them.

But it’s not all cocktail cruises, high-end hotels, or jaw-dropping wildlife encounters. Behind the scenes, there’s a lot of hard work involved, much of it unpaid. It’s an important factor to know when you’re considering ‘how do I get into travel writing?’

Despite the downsides, I still think travel writing is the best gig in the world. Here’s why you should consider adding a travel writing skillset to the existing work you do – and how to get started.

What is travel writing?

Travel writing defies easy description and every freelance travel writer might have their own take on it. It would, on the surface, seem to be about destinations and journeys. Yet what really brings a narrative to life are the people you meet, the experiences you have along the way, and the things that don’t go according to plan. Although travel writing is non-fiction, and thus based on facts, it is highly subjective, being shaped by an individual writer’s interests, preferences, and biases.

What is freelance travel writing?” is another common question from beginners. Travel writer Jonathan Raban described his craft as “a notoriously raffish open house where different genres are likely to end up in the same bed.” Travel writing borrows from multiple genres, including memoir, journalism, fiction, poetry, and (some would argue) commentary. It also crosses a range of subject areas, including history, geology, politics, popular culture, gastronomy, and more.

Even technology gets a twirl, as robotic baristas, contactless check-ins, and wearable tech like translation earbuds continue to change the face of travel.

Travel writing also encompasses multiple different types of freelance writing:

  • You might pen an experiential first-person narrative for a print newspaper,
  • Or a listicle (such as ‘12 fun things to do in Rome’) for a print magazine,
  • Or a research and photo-based slideshow of “20 Must-visit restaurants in London” for a lifestyle website.
  • You might contribute to travel or generalist websites or gather material for your own travel blog.

Do you think longer projects might be up your alley when you look into how to get into travel writing?

 Some travel writers compile guidebooks which are designed to dispense practical advice on where to stay, eat, shop and tour.

As you explore how to become a travel writer, you might consider writing something like Elizabeth Gilbert’s Eat Pray Love book. Others such as Bill Bryson entertain by sharing the funny or absurd aspects of travel while still others share deeply transformative travel experiences.

What are the benefits of adding travel into your freelance writing mix?

Even if you don’t plan on becoming a full-time travel writer, there are sound reasons why you may wish to add a travel writing skill to your repertoire as part of the exercises when you ask yourself “how do I get into travel writing?”

It improves your observational skills.

When you’re trying to capture the essence of a destination, you’re paying keen attention to all the details. There’s a necessary focus on what you can see, hear, smell, taste, and touch. You’re intent on ‘showing’ not ‘telling’, on analyzing your emotional responses, and reflecting on the meaning of it all. This naturally improves your storytelling skills, making your content in all areas more engaging.

(Keep in mined these 13 truths and 1 lie about being a travel writer.)

The novelty stokes your creativity.

Immersing yourself in an unfamiliar destination encourages you to make novel associations – which is one of the key elements of creativity, says Moshe Bar, author of Mindwandering. “The more preprogrammed our thinking is, the less likely innovative connections are to be made and fewer creative ideas will bubble up,” he writes in his book. The exploratory nature of travel writing can thus spur your creativity, benefitting your work in other areas.

You stumble across additional story ideas.

It’s rare to go off on a travel writing jobs assignment and come back with only the story you were originally commissioned to write. Many other possibilities usually present themselves once you’re on the road (usually with minimal additional effort on your part). And they’re not always travel-related. For example, what I’ve learned during travel writing assignments has led to pitches, and subsequent commissions, from business, science and agricultural publications.

How can I get my first travel story published?

Getting your first travel story published might be easier than you think.

Start close to home.

Local newspapers or regional magazines are often looking for stories about nearby attractions, which provides an accessible entry point for new freelance travel writers. Also remember that what’s routine for you is interesting, or even exotic, for someone else. That’s one of the reasons that editors actively seek out writers who are resident in a particular area. Read more about why your backyard is the best place to kick off your travel writing career.

Publish on your own freelance travel blog or website.

You’ll need a strong track record of publication to break into publications like Travel + Leisure and Conde Nast Traveler, but you don’t need anyone’s permission to publish travel stories on your own blog or website. The content you publish may even attract editors and clients looking for fresh voices. For example, freelance travel writer Matthew Kepnes initially wrote about his adventures on his NomadicMatt.com blog – but has since been published in The New York Times, CNN, The Guardian, and more. Travel blogs can also become assets in themselves.

Guest post on established travel blogs.

Guest posting on established travel blogs is another way to get your foot in the door, reach new audiences, or boost your online presence. Some blogs actively seek guest contributions and provide detailed submission guidelines, allowing you to craft submissions that best suit their needs.

Some pay a nominal fee; others don’t pay at all. This might be acceptable if you’re just starting out. Travel blogs that currently accept guest posts include The Art of Travel, Practical Wanderlust, and Backpackers World Travel.

How do I break into the big-league travel publications?

Exposure on your own or more established travel blogs will only get you so far. Eventually, you’ll want to sell your stories to a travel publication that’s willing to pay for them – and this usually starts with freelance article pitches to the editor.

A travel story pitch needs to identify the destination you’re proposing to cover.

As with other pitches, open with an engaging hook which captures the editor’s attention and gives them a sense of what’s to come. (I recommend writing the first couple of sentences of the story you’re proposing to write, using all the colorful sensory detail you can muster.)

It’s also important to identify your travel article’s angle – that is, the unique perspective you’re planning to take with this freelance travel feature.

‘Kyoto’, for instance, is a destination, not an angle. But exploring the essence of Kyoto, as revealed through its Zen gardens, as in this piece in The New York Times, is an angle. 

Your pitch will also need to answer the two questions that are usually top of mind for editors – “Why this?” and “Why now?”

For example, a new airport, along with the introduction of international flights, makes a story about the under-the-radar destination of Greenland newly topical.

A freelance travel article pitch may also identify why a particular story is a good fit for that publication – or why it would work well in one of the publication’s regular sections.

Don’t forget to include details on your credentials with a link to your portfolio – which is why getting those first few freelance travel stories under your belt, as described earlier, is so important.

How do you find publications to pitch to?

Despite the generally grim state of editorial publishing, it seems there are still trillions of travel publications to pitch to.

One of the ways I still like to find them is by browsing the shelves of my local news agency or library.

Along with top tier print publications such as Conde Nast Traveler, National Geographic Travel and Travel + Leisure, there are also those aimed at particular niches.

In my local (Australian) market, these include publications focusing upon high-end travel (think Luxury Travel Magazine), adventure (including Wild), the intersection of travel, food and wine (as in Gourmet Traveller) and many more.

Most generalist magazines and newspapers also have travel sections.


There are also publications which contain substantial travel content such as Roads & Kingdoms, Outside Online, and Adventure.com.

Don’t overlook B2B trade publications such as Travel Weekly and Skift, which are aimed at industry professionals such as travel agents and destination marketers rather than the general public.

Many publications in all the categories above will have submission guidelines which provide useful guidance on what they’re looking for and might even serve to spark ideas.

Searching freelance job boards such as Contena, joining groups such as TravMedia or professional associations such as the Society of American Travel Writers, subscribing to curated lists of editor callouts such as  Opportunities of the Week Newsletter x Study Hall, are other good ways to keep your ear to the ground about travel writing opportunities.

FAQ about getting started in travel writing

What does travel writing pay in 2025?

Few publications are upfront about the rates they pay for travel writing. That’s because they vary wildly depending on the publication, story type, and writer’s willingness to work for peanuts – or for nothing.

For example, despite publishing a finicky list of ‘dos and don’ts’ for writers, BootsnAll does not pay for submissions. Rather, it offers exposure (which might be acceptable if you’re trying to build a portfolio), and a single backlink (which comes in handy if you’re keen to promote your own blog).

At the other end of the spectrum, big budget publications like Conde Nast Traveler and Travel + Leisure used to pay up to $2.00 per word for the print publications, according to Who Pays Writers. (Note that those numbers were from 2017.)

However, some contributors to that freelance rate website have also reported rates of as little as $0.17  USD per word for those same publications.

In my experience, the majority seem to pay anywhere from $0.30 USD to $0.62 USD per word.

But when you factor in the time spent travelling, then subsequently writing the relevant stories, the difficulty associated with making a living through editorial work alone becomes apparent.

For that reason, many travel writers also take on various types of freelance writing for other niches, content writing for brands (BTW, what is “content marketing?”), tourism boards, or travel companies, or blogging for their own sites.

Writing on his own blog, Tim Leffel claims that publishing a story on your own travel blog is likely to yield far better financial returns over the longer term than publishing the same story with a mainstream media title.

Do you pitch the story first or do the travel and then pitch it? 

This is a real chicken-and-egg scenario, with no satisfactory answer other than ‘it depends’.

Often, you’ll only uncover the most captivating angles once you’ve had time to explore a destination.

And when you’re just starting out, you generally won’t have the support of tourism boards and other travel industry players, so you’ll often need to travel at your own expense.

After spending time on the ground, you can then write about your travels, in the hope that an editor is sufficiently interested and engaged to buy your words.

However, more established travel writers tend to pitch an editor first, and then undertake the travel.

That’s because once you’ve secured a confirmed commission from a publication, you’re in a much stronger position to seek sponsorship for your trip from the relevant tourism board, or hotels, restaurants, and tour companies that will feature in your story.

Just be aware that there are some big name titles – including BBC Travel, The New York Times and The Washington Post – which won’t commission stories based on sponsored travel.

In practice, I usually pitch first, so I can set off with at least one confirmed commission, along with the sponsorship that makes it all possible.

On the road, I almost always stumble upon additional stories which can be placed subsequently.

Discover how to wring multiple stories from each trip.

How do I get invited on press trips?

Once you have a few published travel stories under your belt, you’ll likely start to receive press trip invitations – either from PR representatives or editors you’ve previously worked with.

Also known as group familiarization trips (or ‘famils’ or ‘fams’) these tend to be fast-paced, but rewarding.

To increase your chances of being on the invite list, it’s important to build (and maintain) a quality freelance portfolio.

Attending networking events such as TravMedia’s International Media Marketplace (IMM) is another way to build contacts and learn more about upcoming press trip opportunities.

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7 Suggestions on How to Improve Your Writing So Freelance Clients Want to Hire You

If you’re a freelance or nonfiction writer, you write…a lot. While it’s easy to fall into the routine of getting an assignment or brief and jumping right in, writing is a skill that is refined over years of practice. So even if you’re making a living as a writer, there are still times when you may want to learn how to improve writing skills.

Follow these tips to become a better writer, one word at a time.

7 Tips on How to Improve Your Writing as a Freelancer or Professional Writer

Learning how to become a better writer will take practice but you’ll see the results pay off in dividends from freelance clients and being able to charge a higher freelance rate. (BTW, how do freelancers get paid?)

1. Use Resources

Writers don’t create in a vacuum. Using available resources can help generate ideas, refine the finished product, and improve your efficiency. Doing this can also help you become a better writer as you continually learn and refine your process.

Here are some tools to explore:

  • Grammarly: Catch typos, improve clarity, and make your writing more concise.
  • Hemingway Editor: Highlight difficult-to-read sentences, passive voice, and more.
  • AI Tools: AI LLMs like ChatGPT, Perplexity, and Google Gemini can offer answers to complex questions. But they can also generate outlines and ideas and check for grammatical errors. I have an issue with using passive voice too often in my writing, so I’ll upload the text of the article and ask ChatGPT to identify passive voice, so I can fix it. It can also help with brainstorming and outline creation (I used it to create the outline for this article, in fact!).
  • Coggle: Create mind maps and diagrams to brainstorm and organize ideas.

Each of these resources can be instrumental in sharpening your skills. Some of these are on our top productivity apps for freelancers, too.

2. Take a Course

If you want to dig deeper into how to improve writing skills, consider taking a writing course. Platforms like MasterClass and Skillshare offer lessons from top writers.

For example:

  • MasterClass features lessons from Margaret Atwood, Neil Gaiman, and others.
  • Skillshare has specialized writing tips for freelancers and insights into freelance writing as a craft.

This website’s founder, Diana Kelly Levey, has freelance writing online courses on Teachable that provide lessons on how to get started freelance writing as well as how to write a freelance article.

3. Write for Fun and Self-Reflection

I know that when you write for your job, sometimes writing for fun isn’t the most appealing way to spend your time…but on the other hand, we’re writers, and it’s what we do! As you explore how to improve your writing, it’s important to explore different styles of writing. Whether you work on a novel, short story, poems, journaling prompts or another form of non-work writing, writing for fun can help you sharpen your skills.

Not sure where to start?

You can alsoseek out websites that provide prompts or ask an AI LLM to create a list of prompts. The beauty of this is that you can get as specific or broad as you want. For instance, I just asked Perplexity for the following:

  • Can you create a series of writing prompts that will expand my imagination and writing skills?
  • Please generate a list of 10 self-reflective journaling prompts.
  • Can you suggest prompts that focus on overcoming challenges and setbacks.
  • Create a list of 5 writing prompts that could expand into ideas for a novel (these were actually really good!).

4. Walk away from your writing

This seems counterintuitive if you’re working on being a better writer, but walking away from your writing for a few hours or days can help you see it with new eyes. This is especially important if it’s a project you’ve spent a lot of time with or felt bogged down by. Taking breaks from your work is some of the top pro advice for beginner freelance writers.

When you return to it you’ll be better able to spot errors or rework sections that need some tweaking. It’s one of the secrets of how to improve writing skills.

Learning how to become a stronger writer in the 5 high-paying freelance writing skills will net you a higher income this year.

5. Read Actively

You may have heard the phrase “read like a writer.” Basically, it means reading with an eye for what the writer does with their words and structure. While reading for fun is great (seriously, it’s the best), you can also read different styles of writing and work from different writers to see how they craft their work. This can include reading short fiction and nonfiction, novels, magazine articles and newspaper articles, print and online newsletters, business blogs, and even poetry and lyrics to see what literary and style devices others use. 

When you find something that you really like, you can bookmark it or save it in a designated folder to come back to later when you need some inspiration.Understanding the techniques and devices that make other people’s writing engaging can, in turn, make your writing more engaging as you implement them into your process. 

Knowing how to write better will help you land more work in the types of freelance writing that pays freelancers well.

6. Accept feedback

This may be the hardest one on the list, but accepting and implementing feedback is pretty much a surefire way to improve your writing. But, that said, a cold chill still runs through my body when an editor sends feedback my way. It can be difficult to swallow your pride, especially if it’s a project that you’re close to, but feedback can reveal any shortcomings and help you remedy them.

You can also reach out to other writers if you have an assignment that needs a second set of eyes. I had a writer friend send me some of her writing to look over the other day, and I really enjoyed the chance to help out! 

7. Create an Idea Bank

You know how ideas hit at the strangest times — driving in traffic, doing the dishes, and (of course) in the shower? That’s when it’s important to write them down, so you don’t spend the next day wracking your brain trying to remember the great idea you had right before you went to sleep last night (which I am definitely not doing at this exact second…that’s a lie, I am.)

You can keep your idea bank anywhere and having it written down to refer back to will help you become a better writer. I personally have Google Keep lists for LinkedIn post ideas and freelance article pitches, but people also use Trello, Notion, Google Docs, or a good old fashioned notebook. This is especially helpful when you sit down to write and, well, nothing happens. You can go to your idea bank and pull from there! 

Make it worth it

While all of these ideas can help you improve your writing, they may not all work for you. And let’s face it, we’re all busy, so improving your writing doesn’t have to take up a bunch of time. You can choose one or two activities to focus on and maybe only do it once or twice a week. Other ideas, like incorporating AI tools into your writing can actually help you improve your writing and potentially make you more efficient. You can test out a few and see what works for you!

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What is Content Marketing Writing?

Do you think you’re missing out by not knowing the answer to ‘what is content marketing writing?’ This article will give you helpful insight into this form of writing so you don’t have to smile and silently nod. Sometimes people use freelance content marketing writing and journalism writing interchangeably. This can be misleading. 

Each discipline requires a specific skill set. Yet, each field brings a different flair for writing to specific audiences—and both might require interview and researching skills—but content marketing writing is about creating awareness for a product or brand.

It’s biased, even if a brand or product isn’t mentioned in the article. Journalism involves unbiased reporting and research, any conflicts-of-interest should be eliminated or at the very least, disclosed. Sometimes journalism is referred to as content writing but what makes it journalism is the reporting aspect.

You might be wondering if you’ve ever read a content marketing writing example before but you probably have—it’s everywhere. I’ll give you an example. 

Have you ever typed in a search into Google, then clicked on an article and read an informative article and been surprised to look up and realize it was under a product’s website? That’s an example of content marketing writing. It may have mentioned the product or service or it may not have. It likely included some kind of “call to action” (CTA) to do something, like sign up for a newsletter, join a mailing list, or learn more about the brand. 

Your work as a freelance content marketing writer can greatly impact brand loyalty and customer satisfaction. It makes a rewarding and irresistible profession. 

What is Content Marketing Writing to a Freelancer?

Freelance content marketing writing is versatile and merges individuality and strategic marketing goals. It involves compelling, purpose-built content that engages the target audience and ultimately leads to a sale. This type of writing relies on information that provides captivating storytelling that draws in readers and turns them into brand loyalists.

Freelance content marketing writers in this field can reach out to marketing managers, VP of marketing, and content managers to share their backgrounds and expertise to let them know why they’d be an asset to the brand. There’s plenty of work to be found in small businesses, large brands, and large associations.

(Read samples of introductory emails to send to content marketing managers.)

Could the answer to “what is content marketing writing” be that it’s your next freelance writing skill to add to your LinkedIn profile? Freelance content marketing writing is a satisfying and lucrative freelance skill to have. You’ll drive customer satisfaction and conversion rates through the following types of content marketing writing:

  • Blogs
  • Social media posts
  • Newsletters
  • White papers
  • eBooks/Digital downloads

A content marketing writer aims to capture the brand’s audience, resulting in a trusted customer. 

Freelance content marketing writers use their exceptional writing skills, marketing knowledge, and add data and research findings to create content that gets ranked well on SERPs (Search Engine Results Pages) and turns audiences into repeat visitors.

Content marketing writing also helps build brand awareness. This tactic generates organic leads and happy clients, making this one of the highest-paid freelance writing skills. Freelance content writers can work with several clients in different niches, like health, beauty, Software as a Service (SaaS), pets, healthcare, and personal finance.

You might even hear of this type of content as B2B or B2C writing. B2B is business to business (think of a software company selling their product to Microsoft). B2C is business to consumer. This could be a blog on a beauty brand, a pet product, or a service provider’s page.

It’s about being a well-versed professional. You must understand the customer’s pain points and search engine optimization, known as SEO. SEO involves addressing relevant topics that others have looked up on the internet. 

For example, when searching “ how to become a freelance marketing writer” or “how to get started as a marketing freelancer?” These related searches in your content can be great for keywords or headlines. Why? It’s because you are answering questions people want answers to. Content marketing writers are critical. They provide key information while being relatable and business-oriented. Knowing how to write good articles as a freelancer with primary keywords and secondary keywords is essential for success in search engine rankings and from your client’s standpoint. 

Content Marketing Writing vs Magazine Writing

Content marketing writing has a different voice, framework, and audience. It is not like magazine writing. Magazine writing tends to be shorter than content marketing writing, this could also depend on the publication. 

The goal of magazine writing or editorial writing for magazines is to inform and entertain magazine subscribers of digital audiences on various topics related to the magazine. This type of writing isn’t trying to sell anything–other than maybe an editorial magazine subscription. Magazine writing is more likely to focus on a publication’s audiences (although there’s a lot of affiliate marketing and sponsored content on and in magazines these days). Magazine-style writing often includes feature stories, reported articles, interviews, or personal essays. 

Content marketing aims to engage and convert target audiences for brand awareness. Content marketing writing concentrates on customer action, generating leads, or boosting sales. An example is “7 Reasons Why You Should Switch to Vegan Lip Products,” and you’ll find this blog on a vegan beauty company’s website, possibly with a link to sign up for a newsletter and get a promo code. Magazine writing would likely include a non-biased roundup of the “7 Best Vegan Lip Products.” 

How Much Does Freelance Content Marketing Writing Pay?

Be honest. When you explored, “what is content marketing writing,” you certainly wanted to know if being a freelance content marketing writer pays well.


When you’re a freelance content marketing writer, pay is commonly per project or per article. If you and the client come up with an agreement about a specific number of pieces (articles) you’ll produce per month as an ongoing relationship, it’s known as a retainer agreement. 

As of 2024, many content marketing writing assignments tend to pay better than online magazine assignments of the same word count. That might be because brands have more money and stand to potentially earn more with each piece of content. 

In general, content marketing writing likely pays at least $0.50/word and up, often closer to $1/word/

Freelance content writers can charge based on the complexity of the scope of the project. Magazine writing can also receive payment for the number of words, interviews, research involved in the piece, and per project. The magazine determines writers’ rates based on the magazine’s budget and the writer’s level of experience.

How Do Editorial Writing and Freelance Content Marketing Writing Differ?

Editorial writing is also known as opinion writing. The author expresses their opinion or viewpoint on a particular topic. This type of writing is generally published in newspapers or magazines. Freelance content marketing writing builds readership for a brand and drives traffic. 

Editorial writing emphasizes the editorial board or author topics the team represents. You can find the editorial team on the publication’s website. They’re a group of professionals with diverse skills in fact-checking, writing, and editing. The team ensures that the information presented is accurate, engaging, and error-free. That being said, a brand’s CEO can write an op-ed and submit it for possible publication. It will likely be skewed to support their brand’s initiatives but it should also be well-reported.

Editorial writing style is more persuasive. It focuses on using logic to support the opinions. Content marketing styles use storytelling to optimize the readers’ experience and with a call to action (CTA). This will encourage the reader to take part in their offer. An example of a call to action is “I want this”, “ or “Download here” or “Learn more.” 

Writers sprinkle these phrases throughout their content marketing blogs to entice the reader to view what they’re selling. Editorial writing may not include a call to action. Yet, it provides a format centered on current events, cultural trends, or social issues.

Content marketing writing often focuses on brand stories and case studies.

Which Style of Writing Suits You: Content Marketing, Magazine Journalism, or Editorial Writing?

Freelance content marketing writing is versatile and merges individuality and strategic marketing goals. It is also a high-paying freelance niche and allows growth and opportunity. Content marketing writing builds trust and authority. It uses well-crafted words to inspire the audience. If you enjoy writing blogs to drive organic traffic, freelance content marketing writing is for you. But let’s recap on the difference between magazine journalism writing and editorial writing. 

Magazine journalism writing tends to be longer than content marketing writing and its goal is to inform and entertain audiences online and print to encourage repeat visits. 

Typically, magazine writers earn payment based on the number of words, while freelance content marketing writers earn payment based on the project. Editorial writing is persuasive and it uses logic to support the opinions. Content marketing styles use storytelling to optimize the readers’ experience. 

Now that we’ve satisfied your top questions on “what is content marketing writing?” learn how to improve your writing skills so you can earn higher rates in any field.

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The Best Writer Websites for Inspiration

At the risk of sounding like a dinosaur, I still remember the days before the World Wide Web existed. 

Back then, demonstrating your writing credentials to a new editor involved sending freelance article pitches and physical clips (samples) of past work by snail mail—and enclosing a stamped, self-addressed envelope for their return.

Fortunately, things are much easier in today’s digital age for launching best writer websites.

Rather than rely on the vagaries of the postal service, your writer’s website can serve as your business card, portfolio, and storefront all in one.

What should you look for as you scour the best writer websites to inspire you? A good freelance writer portfolio and website allows you to showcase your best work, communicate what you can do to help freelance clients with their needs and attract new work opportunities through referrals and client testimonials.

What should a freelance writer’s website include?

Freelance writers’ websites are as variable as their owners, but there are a few key elements that should always be included as you’ll see in the following freelance writers website examples:

A home page

The best writer websites keep it friendly and welcoming, yet professional, and brief. Your website home page isn’t always the spot where searchers first land, but it needs to do the heavy lifting in terms of who are you and what you offer. Home pages can also highlight a handful of professional accomplishments. A the very minimum it should say who you are (your name, not just your business name), what you offer, and a sprinkling of your experience.

About page

A compelling ‘About’ page or a freelance writer ‘About Me’ page can set you apart from the competition. Here’s the spot to share your story, highlight relevant career history, and mention of what makes you unique. Including a ‘fun fact’ or two about yourself can reveal something of your personality, piquing a potential client’s interest. Just don’t overdo it, suggests copywriter and content strategist Tom Valcanis of I Sell Words. “(Some writers) infuse too much of their own personality into their own website, like it’s a personal blog,” he explains. “Having a little is fine, but the website should be customer-focused.”

Services page

Spell out what you do and for whom. Whether it’s freelance journalism, content writing, content marketing, ghostwriting, blogging, or proofreading, clients need to know that you can handle the type of freelance job they have in mind. Be specific about what you bring to projects, and what clients might expect from working with you.

A common mistake among writers is not providing enough information about their services and their process says copywriter Caitlin Wright, of TheWrightWords by Caitlin Wright. “I try to imagine people who come to me don’t really understand what a copywriter can do so I try to educate them on my website,” she says.

A portfolio page

Why do you need a freelance writer portfolio? It’s one of the core components if not the keystone to a freelance writers website that gets clients. A portfolio lets readers ‘try before they buy.’ It should feature a curated collection of your very best work. Daniel Gorlovetsky, founder and CEO of Israel’s TLVTech says a portfolio page is “super important” for writers. “It’s your personal showcase where you can show off your best work and let potential clients see what you’re all about,” he says. “Think of it like a fun resume that really highlights your writing style and skills.”

For more tips on how to craft a killer portfolio, read How to make your freelance writing portfolio stand out.

Contact details

Is there anything more frustrating than trying to find a contact email address or form on a website and jumping through hoops to get to it? Make it easy for potential clients to reach you, by including a contact form, email address, and social media links.

 Failing to include contact details is a common mistake, especially for new writers, says freelance writer and editor Chuck Sambuchino. When writing a ‘Breaking In’ column for Writer’s Digest, he frequently had to switch to Plan B when the writer he wanted to feature couldn’t be reached. And it’s not enough to include just the publicist’s details. “You should include your own information — just in case it’s an urgent matter,” he writes.

What design elements should I consider when building my website?

A well-designed website should be fast, easy to navigate, and optimized for SEO, Gorlovetsky says. These freelance writers website examples have strong design elements you should think about.

Keep the design simple

“Using a simple CMS like WordPress or Ghost makes it easy to update content, and integrating a custom theme ensures it stays lightweight and on-brand,” he says. We’re also fans of Squarespace, Wix, to name other options.

Performance matters—things like fast load times, responsive design, and caching help boost traffic and improve SEO rankings, Gorlovetsky says.

“Mobile responsiveness is crucial since most visitors will come from their phones.”

Stick to brand colors, fonts, and logos

It should also look fresh and professional, says Wright, who created her website in 2018 and recently gave it a makeover.

“Part of this rebrand included a new logo and a color palette refresh,” she says. “So that was the catalyst for updating my website but once I got into it, I realized there were lots of things I needed to change.” Here’s how to create a personal freelance brand.

Over the years, Wright has refined her service offering, built her SEO skills, and worked to learn more about her audience.

The result? She now gets most of her work through her website thanks to SEO and an engaging tone. That’s why it’s one of our favorites on this list of freelance writers website examples.

Writers who don’t use photos of themselves on their site are missing an opportunity to connect on a one-on-one level with their audience, she suggests.

“I think it’s really important to show your face,” Wright says.

Say what you’ll do for your clients

Ghostwriter Stacy Ennis agrees that focusing on potential clients is key.

“Writing a book is a vulnerable endeavor, and I do my best to meet potential clients where they are and build trust through the content on the site, including through success stories and testimonials,” she explains.

“I also try to make it clear and easy for them to find the information they want and need, as well as provide value via my blog and podcast.”

These are some of the best writer websites to browse

Do some research and explore these freelance writers website examples before you refresh you freelance writer website so you have great visual elements and takeaways in mind to incorporate.

Writer’s name: Caitlin Wright

Best Writer Website: TheWrightWords by Caitlin Wright

Type of writer: Copywriter

What we like about this website: Wright’s recently-refreshed website is clean and fresh, with a casual headshot that immediately allows potential clients to put a face to the name. She’s ultra-clear about her niche (“I’m an award-winning website copywriter for communities and organizations that care for others”) and provides links to her different services (SEO copywriting, content marketing, small business copywriting, and freelance journalism) from the home page.

Writer’s name: Tom Valcanis

Best Writer Website: I Sell Words

Type of writer: Copywriter and content strategist

What we like about this website: Valcanis explains that his website was deliberately designed to showcase his skills in persuading through language. “I wanted something plain and simple, much like my brand name.” He uses minimal images and has intentionally used design elements to mimic the feel of reading on a pad of paper. “Yes, a picture tells a thousand words, but I’m here to write the thousand words!” he says.

Writer’s name: Ann Handley

Best Writer Website: Ann Handley

Type of writer: Content marketing writer

What we like about this website: Ann Handley’s website is infused with her high-energy personality but not in an overpowering way. It’s well-structured, easy to navigate, and showcases Handley’s marketing expertise by providing a video of her speaking at a major event. It also displays her other offerings, such as books and blog. The link to subscribe to her ‘Total Annarchy’ (pun intended) newsletter reveals a quirky sense of humor, and so prompts sign-ups.

Get pro tips on how to find more freelance content marketing clients. 

Writer’s name: Michaela Trimble

Top Writer Website: Michaela Trimble

Type of writer: Travel and lifestyle journalist

What we like about this freelance writer website: From the whimsical artwork located ‘above the fold’ which orients the viewer to the stellar portfolio of clips from Vogue, Condé Nast Traveler, The Wall Street Journal, Travel + Leisure, and more, Trimble’s site is exquisitely stylish. A clear header menu provides quick links to ways in which visitors can work with Trimble – from coaching and consulting to joining writing and creative retreats. 


Writer’s name: Jon Krakauer

Website: Jon Krakauer

Type of writer: Journalist and author

What we like about this website: As an accomplished mountaineer, author of several bestselling nonfiction books, including Into the Wild and Into Thin Air, and freelance contributor to high-profile titles including The New Yorker and the Wall Street Journal, Krakauer can afford to break the rules. (For example, he only lists his publicist’s contact details.) But as a bold, no-nonsense showcase of his interests and expertise, Krakauer’s website ticks all the boxes – and reflects his personality.

Writer’s name: Stacy Ennis

Best Ghostwriter Website: Stacy Ennis

Type of writer: Ghostwriter

What we like about this website: Stacy Ennis appeals to her ideal clients, by telling them what they want to hear (“Your story matters”) and how her services can help them scale their impact. It’s crisp, uncomplicated, and provides a quiz and resources for those who want to dip their toe in before taking the plunge. “A site doesn’t have to wow, but it should be clear, functional, and up to date,” she explains. “I also believe strongly that every writer should have a blog or some form of content. Not only does a blog highlight a writer’s skill and talent, but it builds trust with potential clients.”

Writer’s name: Paul Maplesden

Top Freelance Writer Website: Paul Maplesden

Type of writer: B2B content marketing writer

What we like about this website: Google ‘freelance content writer’ and Paul Maplesden pops up on the first page, demonstrating that he knows what he’s doing when he promises to write “SEO-optimised content” and to “get your business noticed”. His website isn’t exactly flash – there’s lots of text, minimal use of photography, and only the occasional accent color. But this only serves to prove the power of simplicity. You quickly get the sense that Maplesden isn’t one for bells and whistles. He knows what he’s doing and offers clients a brisk, no-nonsense service. Unusually, he even posts his rates for “short” to “epic” length text, in the interests of transparency.

Writer’s name: Kate Hogg

Top Writer Website: Kate Hogg

Type of writer: Scientific writer and editor

What we like about this website: Hogg is another writer who breaks the rules, with a simple one-page website built using Carrd. Its minimalist structure offers nothing in the way of frills, fluff, or clickable links. It just describes its owner as a “marine conservation consultant, editor and proofreader” and demonstrates Hogg’s on-the-ground experience through photographs rather than text. Her website will appeal only to clients who want her very specific expertise as it relates to technical reports and scientific manuscripts – and that’s just the way she likes it.

Writer’s name: Caroline Gibson

Best Writer Website: Caroline Gibson

Type of writer: copywriter and content writer

What we like about this website: Visitors to Caroline Gibson’s website don’t ever get to find out what she looks like. There are no photos whatsoever. However, they will be sold on her ability to write compelling content from the very second sentence on the home page which, you sense, is uttered with a cheeky wink (“Like the chocolate flake in a 99 ice-cream, I add more.”) The UK-based Gibson’s impressive roll call of clients features in a grid on her “Showcase” page and there’s a handy list of FAQs to guide newbies through the hiring process.

Writer’s name: Rupi Kaur

Best Writer’s Website: Rupi Kaur

Type of writer: poet

What we like about this website: Writing poetry had never seemed like the most lucrative career path – and then Rupi Kaur came along. Her visually bewitching website includes photographs of Kaur holding her books, as well as links to her shop selling prints, clothing, writing prompts, and even tattoos. Like Krakauer, Kaur is famous enough to leave out her personal contact details – only including those of her booking agent and publicist. More broadly, though, her website offers a masterclass on what is possible, from an artistic and monetization point of view, for writers with imagination and a desire to stand out from the crowd.

(Bonus)

Writer’s name: Diana Kelly Levey

Top Writer’s Website: Diana Kelly

Type of writer: Freelance journalist, content marketing writer, copywriter

What we like about the website: Diana launched her website initially as a portfolio hub and a way for clients to contact her, but then started sharing her freelance writing tips on her blog. (If you’re looking for a robust hub of blog posts that address freelance topics, you’ll probably find answers on this website.) She also features links to where she’s been quoted as a freelance expert in media on her About page and client testimonials on her Clients page. Borrow these ideas for your best freelance writers website.

(Levey owns and runs this website, Best Freelance Tips.)

Be sure to check out my website, Denise Cullen, for writer portfolio inspiration as well.

FAQs about best writer websites

Do I really need a writer website?

If you’re writing just for yourself, then no, you don’t need a writer website. But if you’re planning to write professionally, then a website is non-negotiable. A website serves as your primary online portfolio, building credibility and attracting clients. 

Even if clients reach out to you via social media or freelance marketplaces, having a website is still crucial. That’s because it’s the one corner of the Internet over which you have complete control. Having this dedicated space allows you to oversee every aspect of your personal brand, and it’s impervious to changing social media algorithms.

What are the main website builders for writers?

WordPress powers almost half (43.6%) of all websites, and forms the building blocks for a staggering 493 million websites, the latest data from W3Techs suggests. It requires some technical know-how, particularly during setup, but it provides endless customization options, with thousands of themes (templates) along with free and paid plugins to enhance functionality.

Squarespace offers a visually appealing aesthetic, with solid built-in e-commerce and blogging features. But it’s not always thought to be as flexible as WordPress when it comes to customization—and has a higher price point.

Wix is good for beginners, with user-friendly drag-and-drop features. But tweaking the look and feel of your site can prove tricky.

Other website builders include Weebly, Webflow, and even Shopify (if you’re keen to monetize through selling products.)

What are the biggest website mistakes (according to writers and developers)?

Caitlin Wright reckons that trying to appeal to everyone is a common error some make when setting out to create their best writers website. Instead, niching down allows writers to attract more of their target audience who are specifically seeking the unique value that they can offer.

Stacy Ennis is constantly surprised at the number of dead pages out there —template pages that were never customized. Broken links are another big no-no. How do you fix these? Google Search Console flags broken links and errors that Google’s crawlers discover – and this is automatically updated every time Google crawls your site. Broken link plugins are also available.

Daniel Gorlovetsky describes mobile responsiveness as “crucial” so failing to consider how your website looks beyond your big screen view can be a real trap. As of September 2024, almost two-thirds (63.38%) of all website traffic comes from people using mobile devices.

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Clients Industry

Freelance Client Red Flags

As a freelancer, it’s always exciting to be given the opportunity to work with a new client. Not only are you presented with another potential stream of freelance income, but you’ll also be able to add another experience to your résumé and freelance writer portfolio. However, before you commit to working with any client for a project or long-term basis, first look out for the following freelance client red flags to be sure you aren’t about to fall for a freelance job scam.

Heed These Freelance Client Red Flags

These are common indicators that it might be a bad freelance client and you should avoid working with them or stop working with them once your freelance project is complete.

They expect you to be available to them all the time.

Whether or not you’ve made clear your availability for any given week/month/etc., a client that’s consistently contacting you at all hours is unacceptable. 

Some signs you’re dealing with a red flag client are that they’re contacting you while you’re on vacation (that you told them about), it’s the weekend (!), or you’ve clocked your allotted hours for the week, and your client keeps calling you with requests about a project. 

Unless it’s somehow regarding a very dire emergency, then their request will simply have to wait. (And even then, this would be a suitable time to restate any of the time-related clauses in your freelance contract.)


When their expectations don’t match their rates, it’s a freelance client red flag.

Sometimes I wonder where certain clients get their audacity from. Early on in my freelancing days, I had too many reach out about my services—only to lowball me with freelance rates for a hefty workload. 

A client that requests you to go above and beyond for a project, but doesn’t want to pay you what you’re worth, is absolutely not worth your time. Which leads us to …

They keep adding more to your to-do list.

And they don’t want to pay you for that extra work! Increasing the freelance scope without additional pay is a classic red flag freelance client move if you ask me.

Once you and your client have agreed to a specific workload, assignment, or timeline, be sure they stick to it. 

For example, I once consulted for a client who approached me about writing newsletters for him—which later snowballed into requesting I write his bio, read through a 75-slide PowerPoint presentation, and curate a marketing plan for him. 

(Oh and he wanted me to do all of this for only $100!) 

Rightfully, I walked away from this avalanche of assignments and avoided future freelance red flag client problems.

Working with a client who lacks a clear path forward can end up looking a lot like this, where they’ll pile on one task after the next. Ultimately, it’s up to you whether you’re willing to take on any extra work—but make sure you’ve confirmed with the client that they will pay you for additional labor!

Knowing how to find freelance writing jobs shouldn’t involve jumping through so many hoops!

They’ve never worked with freelancers before.

There are some exceptions to this, but clientele who are new to working with freelance writers and freelancers may require you to hold their hand a bit through the collaboration process. This doesn’t necessarily mean they’re a red flag freelance client that you should never work with but, be aware they’ll likely require some help with understanding how to treat you like a freelancer and manage expectations for assignments.

I’ve taken on a few first-timers who assumed—for some reason—that I’d do graphic design in addition to writing copy for them. (FYI, I don’t!)

Although there was a tedious amount of back-and-forth and me telling them how to find a designer, it wasn’t so bad in the end. However, collaborating with leaders who know the lay of the land will usually yield a smoother experience. 

BTW, if you’re asked how to create a logo as a freelancer, we’ve got you covered.

The freelance red flag client treats you like an employee.

One of the perks of freelancing is, of course, the flexibility to choose when, where, and how you’ll be of service to your client(s). So, if you find that they’re expecting you to attend meetings, train new hires, or attend company get-togethers, it’s time to set—or reiterate—boundaries. 

After all, if they’re not your only client, you’ll need to fairly prioritize other projects, which may mean politely declining their requests (unless it’s somehow necessary for a project.)

Some freelancers tell clients that they’d be happy to attend weekly meetings as part of a project, but they charge their freelance hourly rate or incorporate that into their project fee. If a client expects you to be on a communication channel like Slack all day long, they better pay you for that time you’ll be tethered to the tech.

BTW, how many hours do freelancers work?

Their goals for an assignment aren’t clear.

This is a common red flag freelance client issue with clients new to hiring freelancers.

Say you receive a brief that’s missing information, doesn’t make sense, or requests something that wasn’t previously discussed. Now, if it’s your first project with this client, it’s safe to leave some room for errors as you adjust to working together. 

But if they seem to be a perpetual mess of sorts (see: forgetting certain assignment details, canceling projects last minute, neglecting to share vital information, etc.), then it’s fair to question whether they’re a worthwhile client. You deserve to work with a leader that can, ya know, actually lead. Also, it’s hard for you to be successful with your work when you don’t have the full picture of the project as well as the resources you need.

They’re a red flag client that’s a little too detail-oriented

I appreciate the attention to detail as much as the next creative person, but there’s a such thing as excess. It’s one thing to complete a round or two of edits, but if your client keeps nitpicking minor details, a line must be drawn. 

As a former editor of mine once said “You can edit and improve something to no end, but at some point, you just need to submit the work and keep it moving.” That said, if the client you’re working with is constantly holding you and your work back, consider whether it makes sense to continue collaborating with them.

They’re late to pay you.

This may be the worst freelance client red flag offense of them all. I mean, what’s worse than a client you’ve busted your tush for that can’t pay you on time? 

The stress of their late payments compromising your livelihood will never be worth it. 

Recently, I had a full-time client who always failed to compensate me on time, and the anxiety of not knowing if I’d be able to afford to live took a serious toll. 

In hindsight, working with them wasn’t worth it, regardless of how well they paid me. So, sure, the market is competitive, but remember there are plenty of companies that will compensate you in a timely manner. 

Here’s how to get started with simple writing jobs from home if you’re a beginner freelancer.

This isn’t an exhaustive list of freelance client red flags, of course, but each point ensures that you’ll look out for your best interest as you navigate the freelancing landscape. As a freelancer, you have the luxury of choosing who to work with and how you spend your time. 

And if you want to avoid working with red-flag clients just to make ends meet, keep building your network and putting yourself out there through freelance marketing efforts—you might be surprised what happens when you do!

What else do you find to be a red flag when working with clients? Comment below!

Learn how to find high-paying freelance clients and earn more per hour
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Can I Make $1000 a Month Freelance Writing?

I don’t think these are all fast and easy ways to get the answer to can I make $1000 a month freelance writing or as a freelancer.” When I was starting out as a freelance writer and holding down a full-time job, I bought or borrowed books on the topic, took courses and attended events to learn how to become a freelance writer and grow my business.

Now I’m able to support myself by running a freelance business and steadily earning between $7,000 and $11,000 a month freelance writing. 

I understand how an extra $1000 a month earned with a side hustle can truly relieve financial stress. That’s why I wanted to share this guide on ways freelancers can make $1000 a month writing as freelancers.


Caveat: I don’t think this is the fastest way to earn extra cash. If you need $1,000 to buy food for your family, pay utilities and basics, I think you’re better off earning money doing babysitting, dogwalking, mowing lawns/raking leaves, side jobs for people, selling some items, or other jobs that will deliver cash in hand faster.

I’ve been doing this for over two decades and while I truly believe you can earn great money freelancing as a side hustle from home, it’s not always the fastest way to put cash in your bank account. That being said, if you find great freelance clients who pay weekly, it’s an option for how to make 1000 dollars fast.

Still, there are plenty of ways how to find freelance writing jobs if you’re looking for work to supplement your income.

Now that you have a truthful understanding of how to earn $1,000 on the side freelancing, keep reading.

Top Suggestions on How Can I Make $1000 a Month Freelance Writing 

Ready to earn an extra $1000 a month freelance writing?  Want to know how to make 1000 fast? Here are simple ways you can earn an extra thousand dollars a month freelancing.

Start a newsletter.

You might need some initial capital but you can start and grow a newsletter that can earn money via sponsorships, subscribers, and or affiliate links. Substack, Mailchimp, Beehiiv, Activecampaign, Mailerlite and TK are some newsletter options to consider.

How to earn $1,000 a month freelance writing with a newsletter subscription:

  • Charge $5 a month for a premium membership and aim for at least 100 subscribers/month. ($500/month)
  • Average one newsletter sponsorship a month at $400 to $500 once you grow your list for how to make 1000 fast.
  • Include affiliate links to Amazon products, courses, digital products and apps for another $100/month.

Write press releases.

Small businesses are looking for help getting the word out about their products and services. If you’re already writing blogs, social media posts, or website copy for a small business or an agency, see if they need help with press release writing. 

Freelance writers might charge about $0.50/word or between $150 and $1,000 a release. Start low to gain experience and then raise prices. Charge extra if the client wants your help with distribution or pitching editors.

How to earn $1,000 a month freelance writing with public relations and press release writing services:

  • Charge $500 for two press releases a month.
  • Charge $500 for one press release a month and offer to turn some of the quotes into a company blog article, LinkedIn post, and social posts, and create social media graphics for another $500.

Start a membership community for an answer to “how can I make $1000 a month freelance writing?”

Some bloggers and podcasters use membership communities to earn additional “passive” income. It’s one possible solution to “how can I earn $1000 a month freelance writing?.” (I say passive in quotes because it takes work to stay on top of Slack channels, questions, responding throughout the week, and possibly hiring a virtual assistant or community manager to stay on top of it.) 

But, if you charge a monthly fee to community members–or ask for the full year upfront–and have 60 to 80 paying members, it could be a nice little side hustle that brings in at least $1,000 a month. I put it in this category for freelance writing because yes, you will probably be writing sales pages, guides, landing pages, and newsletters to get audiences interested in joining.

How to make 1000 fast a month freelance writing with a membership community:

  • Charge $15 to $20 a month for at least 50 to 66 members.
  • Charge $5 a month for a subscription member’s only newsletter. This is one of the best passive income for freelancers suggestions.

Offer up social media marketing services.

Skilled in writing Facebook ads? Know how to create scroll-stopping Instagram posts or write scripts for TikTok videos that trend? These are services small businesses and large businesses want. 

One of the best ways to earn $1,000 freelance writing as a social media marketing writer is to get a few retainer clients. You can work a day job and use your mornings, evenings, and weekends to write, create, and schedule posts to go up throughout the week. If you have two or three retainer clients and charge about $500 a month for ongoing services.

How to earn $1,000 a month freelance writing with social media services:

  • Book two, $500-a month retainer clients.
  • Charge per hour, starting at $30 to 40 an hour and work about 30 hours a month.
  • Come up with different types of social media services and packages to get the answer to how to come up with a quick 1000.

If you aren’t sure what freelancing looks like, check out examples of freelance writing work.

BTW, here’s how much to charge for 500-word article.

Create Digital Products to Make $1000 a Month Freelance Writing

Okay, you knew this one was coming. Everyone and their grandmother have an online course. (Yes, I have some freelance online courses, too!) But, online course sales are still going strong, even in a saturated market. 

Topics run the gamut so think long and hard about your interests, skills and background. Coach pee wee football in your spare time? There are digital products for football plays. Love to meal prep and meal plan for your family? People will buy digital products that show them how to get dinner on the table faster. Search for online courses on your favorite hobbies to learn about what’s out there and consider if starting an online course or selling an eBook or digital guide would be something that sounds fun for you. 

You’ll have to plan out the content, lesson plans, video scripts, landing page copy and more to get the course or digital product up and running. Still, it’s a good way to look into how can I make $1000 a month freelance writing, especially since you can earn money while you sleep or work a day job.

How to earn $1,000 a month freelance writing with digital products:

  • Sell your knowledge and list an online course for $49 and aim to sell about 20 of them.
  • Create an eBook or digital download for $9.99 and set a goal of selling 100-plus a month.
  • Record a webinar and sell it on course websites or digital sites like Gumroad. (Here’s an example of a recorded webinar I did with nutrition expert Natalie Rizzo, RD.)

Want help brainstorming some ways to earn an extra $1,000 a month freelance writing? 

Book a coaching call with Freelancer Diana Kelly Levey to come up with a strategy and action plan for the answers to “how can I make $1000 a month freelance writing?”

Fill out the freelance coaching contact form now

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Clients Industry Money

How to get more freelance content marketing clients

The demand for quality content continues to grow, and there have never been more opportunities for freelance writers to take advantage of. In fact, 2024 stats have the worldwide freelance market valued at $3.39 billion.

One of the biggest challenges freelancers face is, unsurprisingly, finding clients. And with more writers entering the market, standing out can be tough, particularly if you want to get more freelance content marketing clients. Fortunately, implementing the right strategy can help you land high-paying freelance clients and build a successful freelance career in a competitive space. 

We’ll walk you through strategies help you solidify your freelance brand and attract more freelance brand clients who are looking for content marketing writers.

Best Tips to Get More Freelance Content Marketing Clients

Whether you’re looking to add a few more freelance content marketing clients to your freelance portfolio or you want to land your first content marketing client, these pro tips will help. (In case you’re a newbie, get the facts: What is content marketing writing?)

Identify your target market and freelance niche.

Once you’ve decided to launch your freelancing business, you might think the first step is finding content marketing clients. But the truth is that you need to set yourself apart with specialization. Niching down allows you to position yourself as an expert and attract ideal clients. Additionally, clients are more likely to pay a premium for specialized services – a win-win for all.

But how do you discover your freelance niche? Your background, skills, and interests are a great starting point. What industries do you have experience in? What types of writing do you like? Create a list of potential niches and research their profitability, competition, and demand.

Research is also a crucial component of positioning yourself effectively. For example, understanding your potential freelance content marketing clients’ industry and audience’s pain points will help you sell your content services. 

Define your personal brand and unique selling proposition. 

Equally important to finding your niche is building a compelling personal brand. Start by positioning yourself as a valuable asset by specifying your strengths. What are you exceptionally good at? Are you a skilled storyteller, a data-driven content creator, or an SEO copy expert? Use this information to define your unique selling proposition (USP).

Next, build your personal brand. Your brand is your promise and value to clients. Simply put, it’s how you want clients to perceive you. Think about what you want to stand for as a writer. For example, are you a research-focused writer who enjoys translating research or a creative copywriter? If you had a freelance friend refer work to you for a specific skill or niche, what would that work look like? Identifying what type of freelance writing you want to become known as can help as you’re creating your brand.

Lastly, showcase your expertise through a well-curated portfolio. Unlike a traditional 9-5 job where your resume represents your experience, freelancers rely on portfolios. Highlight your unique background to differentiate yourself from other writers.

Build an online presence to get more freelance content marketing clients.

Similar to your portfolio, creating a strong online presence is a must for attracting your ideal freelance clients. Like all brands, you need a website to showcase your services. Your website doesn’t need to be complicated, but it needs to include information about you, your services, your portfolio, and your contact information. Don’t overthink it! Here’s how to build your freelance portfolio.

As you build your website, optimize your content for search engines using relevant keywords and create a Google Business Profile. This will help potential clients find you when they search online for your services. This can be particularly helpful if you use SEO keywords for your city or town and you’re looking to secure local freelance content marketing clients.

Beyond your website, social platforms like LinkedIn are valuable for networking and showcasing your experience. (There are even freelance writer LinkedIn tips to follow to help you make more money.) Proactively posting, joining groups, and engaging on social media will make you more likely to show up in the feeds of prospective clients like content marketing managers. 

Find your ideal freelance content marketing clients

Now onto the heart of the topic: landing more freelance content marketing clients. It often requires a multi-pronged approach, but here are a few tried and tested ways to expand your reach.

Research online platforms for freelance content marketing clients

Platforms like Upwork, Fiverr, and Freelancer can be a starting point. Build a strong profile and actively bid on projects that align with your niche. You can also try websites like Indeed, LinkedIn, and Zip Recruiter which often post content writing roles listed by brands looking for content marketing freelance writers.

Network online and in real life to grow your freelance brand

As a freelance writer who operates as an introvert, networking wasn’t easy when I started freelancing. But, connecting with potential clients and other freelancers can help you build partnerships that lead to referrals. To find these freelance content marketing clients, attend industry events and webinars related to your niche. Plus, join online communities and set up coffee chats to build meaningful relationships. Attending local business networking events can help when you’re looking to secure more local freelance content marketing clients.

Use social media for freelance client prospecting as a freelance content marketing writer

Yep – we’re back on social media – but it’s because it matters! Through social platforms like LinkedIn, you can easily research companies in your niche. Identify key decision-makers like editors and content marketing directors, and introduce yourself through a personalized message.

Partner with content agencies

Content agencies and marketing firms often outsource writing projects to freelancers. They’re great resources to explore when you’re considering how to find freelance writing jobs. Research local agencies and introduce yourself as a freelance writer. (You can find some agencies on this list of best blogs for freelance writers.)

Keep in mind that finding quality freelance clients is a numbers game. The more connections you make, the higher your chances of landing writing projects. Stay consistent and experiment with different client acquisition tactics.

Turn content marketing leads into clients

Landing your first client can be tough and even intimidating – who actually enjoys selling themselves? Fortunately, with the right (and painless) approach, you can turn leads into freelance content marketing clients.

Warm up cold leads

Your ideal client isn’t always obvious. Research is key. Identify potential clients in your niche. See if any of them are in the best freelance writing niches of 2024. Understand their business, challenges, and goals. Use this client-specific information to guide your outreach. Some tips to warm up your cold leads:

  • Tailor your freelance pitches: Your email is your first impression. Keep it concise, personalized, and value-focused. Highlight how your skills can solve their specific problems. Use a clear and compelling subject line to grab attention. 

Get 24 examples of freelance pitches that sold.

  • Keep following up: Utilize these follow-up email tips. Remember, email inboxes fill up and people forget to reply! A quick reminder can reignite interest.

Convert warm leads into freelance content marketing client leads

Once you’ve piqued their interest, it’s time to close the deal and land that freelance content marketing client.

  • Set up a call or learn more about what they want. Freelancer Diana Kelly Levey recommends sending out a Client Intake Form to screen potential clients and ensure they have the budget you’re looking for. It also helps you have a better understanding of the type of content marketing projects they want. Make sure you’ve addressed these best questions freelancers should ask clients.
  • Custom proposals: Create individualized proposals that address the client’s needs. Showcase your understanding of their business and how your services align with their goals.
  • Value proposition: Articulate the value you bring to the table. If possible, use metrics and case studies to demonstrate your expertise.
  • Negotiation and closing: Prepare to discuss rates and deadlines. Know your minimum acceptable rate and be willing to walk away if the client isn’t a good fit. Saying no can free up space for a better client who will pay what you deserve

Warming up and converting leads is more than landing the content marketing client. Focus on fostering a long-term relationship rather than just securing a one-time project.

Attract freelance clients with content

Your writing skills are your product, so market them effectively when considering how to get freelance writing work. Creating and sharing content is the best way to draw in clients and establish yourself as a thought leader. Here are a few tips to get started:

Create valuable content

To attract and engage potential clients, create valuable content consistently. Share insights through blog posts, offer free resources like ebooks or templates, and expand your reach by contributing to industry publications. Publish snippets of content on social media for your audience to see.

Build your audience with email

An email list is an asset for any freelancer. Offer lead magnets like free guides to encourage sign-ups. Once you have subscribers, nurture them with valuable content delivered through regular newsletters. This builds trust and positions you as an industry expert, increasing the likelihood of converting subscribers into clients. 

Sign up for one of the best freelance newsletters here.

Engage in online communities when figuring out how to get more freelance content marketing clients

In addition to email and social media, participate actively in online communities and forums related to your niche. Share your expertise, answer questions, and build relationships with potential clients. This sets you apart as an industry expert and provides opportunities to connect with people seeking your services.

Becoming an in-demand content marketing freelance writer is a long-term strategy. Don’t expect to post one blog post and have inquiries flood in—consistency is key. Keep creating useful content, connect with your audience, and measure what works to refine your approach.

Networking and collaborating with freelancers

Networking is the backbone of most businesses—and freelancing is no different. But it’s about building meaningful relationships and finding your freelance community, not handing out business cards.

One networking strategy is connecting with other freelancers. Building relationships with complementary professionals, such as designers, web developers, or social media managers, can open doors to new opportunities. By recommending each other’s services, you can create a mutually beneficial partnership.

Another key component of networking is nurturing relationships. For example, after networking events or online chats, send a personalized note to keep the conversation going. Similarly, after meeting potential clients, share insights and resources to establish yourself as an expert. Consistent engagement is key to staying top-of-mind with potential clients.

Winning clients with your freelance reputation

Freelancing longevity is built on a strong reputation. Provide clients with consistent, high-quality work, and they’ll keep using your services. A few quick tips to help you build a good reputation as a freelancer:

  1. Deliver consistently great work. Quality is key to client satisfaction.
  2. Showcase your successes. Testimonials and case studies build trust.
  3. Encourage referrals. Happy clients are your advocates. This is one of the best ways to get more freelance content marketing clients.
  4. Stay updated. Continuous learning helps you improve your skills and grow as a freelance writer.

Find out, how do freelancers define “success.”

Landing more clients starts with you

Building a thriving freelance business requires grit and a solid strategy. Focus on delivering exceptional work, nurturing relationships, and staying informed on industry trends. If you consistently implement these strategies, you’ll attract more clients, increase your earnings, and establish yourself as a sought-after freelancer. By following these tips as part of your freelance business strategy, you can land more clients and watch your personal brand grow.

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