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The 4 Biggest Freelance Challenges

Have you ever considered a career as a freelancer? 

If you’re anything like me, writing for clients from around the world while wearing your favorite yoga pants for 10 hours a week sounds like a dream.  Freelancing has been an interesting and exciting ride, but it’s not without its freelance challenges.

When I started my freelancing journey, I thought I’d be in a position to quit my 9 to 5 and retire as a self-made millionaire within six months to a year. 

It’s been six years and I’m not quite a millionaire yet, but deciding to become a freelance writer is one of the best decisions of my life. I’ve learned to navigate the pros and cons of freelancing in order to build a successful freelance business.

Read this guide to learn about potential freelancer problems you might face in this industry and how you can avoid common freelancer struggles. 

What are the Biggest Freelance Challenges Freelancers Face?

Some of the biggest freelancing problems you’ll face are not having enough clients and experiencing freelance money challenges. Or, you might have too many clients and not enough time to manage them. That’s why the phrase “feast or famine” is often thrown around freelance communities.

As a freelancer, you’ll constantly juggle life between a rock and hard place, that is until you learn the number one golden rule to keep your pipeline and bank account flowing constantly.

How do I find freelance clients?

This is one of the most common challenges as you explore how to become a freelance writer. Finding freelance clients will be one of your biggest freelancer struggles. For many freelancers, talking to potential clients about your services can send them into total panic. (Freelance imposter syndrome, anyone?)

You don’t want to come off as a salesperson or aggressively annoying to clients. Approaching clients in this way only turns them off and gives them a reason to ignore your services. 

The best way to find freelance clients is by approaching clients with a common interest or goal. Having a common interest or goal is a good icebreaker to let your guard down and make a genuine connection. By bonding over a common outcome, you will feel more confident in sharing more about what you do and how you help your clients. This can help you minimize on of the biggest freelance challenges of finding clients.

Another good way to find clients is by volunteering your services within your network. If you have a network of college friends or colleagues, get the word out about your services. Offer to write a sample website, run a email marketing campaign, or rewrite a resume for a friend on a sliding scale. 

Your friends/family can be your first clients and testimonials. The more people know what you do and how amazing you are the more likely they are to refer your services and offer to pay you for your skills.

Here’s pro tips on how to start freelancing for free.

How do freelancers come up with freelance rates?

When it comes to charging by the hour or per project—or getting to the bottom of ‘what’s a freelance writer salary?’— plenty of freelancers struggle with determining how much to charge clients. It’s a common freelance challenge among many of us! Charging too much may make you feel as though clients can’t afford your rates. If you throw out a low quote for a freelance project, clients will think you are cheap and going to turn in low-quality work.

What’s the best solution to this freelance challenge of how to set freelance writer rates?

The best way to understand your freelance rates is by evaluating the time, skills, deadline, topic, and research required to complete the project. As a freelancer, your time and skills are valuable assets.

In my experience, if you charge too low for a project that takes up most of your time, you will be anxious to get it done. However, if you select a project that amplifies your skills and compensates you for your time, you will pleased with your work and commitment.

Charging by the hour or per project is at your own discretion as you grow as a freelancer. To help you determine the best options for you, here are five key questions to ask yourself before accepting a project:

  1. Does this project cover my monthly expenses?
  2. What is my bandwidth to take on this project?
  3. Will this project require more time and energy than I have available?
  4. Is this a project that fits with my skillset?
  5. Does this project provide me with creative freedom and control?

How should freelancers handle bad freelance clients?

Not every client will be your best freelance client. (You might even find yourself in the middle of a freelancer scam!)

In fact, a common “con of freelancing” is dealing with “red flag clients” or those who exhibit “freelance client red flags.” There will be some clients who are a dream to work with from the initial phone consultation, project conception, invoicing, and finalizing the project details. 

Other clients will simply drive you up a wall over every detail of the project, have bad communication skills, last-minute changes, and late payments. (Been there!)

While working with “red-flag freelance clients” is a common freelancer struggle, the good news is that you don’t have to work with them again. As a freelancer, you have the authority to choose who you will or will not work with at your discretion. Be selective and work with people you like who respect you.

The best thing about being a freelancer is being in control of your income and knowing that  one rejection leads to the next client’s yes. Work with clients and projects that not only fit your skills and creative genius, but also respect your time and commitment to getting the job done right. That way, you can eliminate stressful freelancer problems or nip them in the bud before they steamroll your life.

Overcoming imposter syndrome 

As you begin to grow in your career, you will face many freelance obstacles—imposter syndrome is one of them. Feeling like an imposter is not that uncommon in the freelance community.

We often feel like imposters because we have high expectations for ourselves. We compare ourselves to our peers and begin to feel like we aren’t doing enough. While your feelings may present as valid in the moment. It’s important to understand that every freelancer’s journey is uniquely different, even yours. The important thing to remember is that you are your own person and your freelance journey is yours to create. 

Be mindful of negative thoughts and emotions. Learn to reward your small accomplishments frequently. Before you know it your imposter syndrome will be in your rearview mirror.

Don’t Let Freelance Challenges Sway You

Becoming a freelancer is a great career path for people of all ages and backgrounds. You can become a freelancer if you’re a retired teacher, college student, stay-at-home mom, or an entrepreneur looking to explore new opportunities. 

Freelancing is a great opportunity to supplement your income or start a new career. While there may be some freelance challenges along the way, plenty of freelancers have found great success by connecting with peers and learning from their mistakes.

Whether you become a freelancer to get your feet wet or explore a new career option, freelancing can be a great opportunity to learn something new and earn money as a side hustle.

Remember, your path is unique, and celebrating small victories can help silence the doubts. By tackling these challenges head-on, you can thrive in the world of freelancing and pave the way for a fulfilling career on your terms.

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Frequently Asked Questions about Freelancer Problems

What are some pros and cons of freelancing?

Here are some of the pros and cons of freelance:

Pros:

  • Unlimited income opportunities
  • Variety of clients
  • Networking opportunities
  • Business ownership
  • Freelancer Community
  • Flexible scheduling
  • Remote work

Cons:

  • Competitive Market
  • Quarterly taxes
  • Steady clients
  • Late payments

How to Find Your First Freelance Client?

The best way to land your first freelance client or secure your first freelance writing job is by working for a reduced price. You could also create samples for your website that show the type of work you can produce. When you’re first starting out without a strong reputation, landing your first client can a freelance challenge. 

By offering your freelance writing service at a more “ affordable” rate it could lead to a long-term client. One long-term client and a few referrals from them could turn into more revenue for you. Consider the bigger and long-term goals when you’re landing your first freelance client. If you’re thinking about ghostwriting in 2025 this guide can help.

This list of 50 freelance job websites is a great place to start

Is Freelance Writing a Good Career For You?

Freelancing is a great way to learn a lot about yourself and work independently. Freelancing provides the opportunity for you to learn about different industries, cultures, and markets from around the world. The best part is that you get to offer your services and freelance skills from the comfort of your own home—or on the road.

There is a learning curve with freelancing. That’s why it’s wise to make sure you have a steady income to support your livelihood until you have a consistent stream of clients. Don’t let the threat of freelancer problems sway you. Freelancing is worth trying to see if it’s a good fit for you.

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8 Secrets of Freelancers Who Never Stress about Money

If you’ve ever wondered where your freelance money is disappearing to and feel like you should be wealthier than you are, you’re not alone. Maybe your freelance business is booming, but the accounting and admin side of things makes you want to crawl under your desk. Been there, done that. Not fun.

The good news? There are ways to feel way more confident about your freelance finances, and I’m here to share some tried-and-true secrets from financially stress-free freelancers.

Money Secrets from Freelancers Who Never Stress about Finances

Here’s what these financially confident freelancers and freelance writers who are smart with money do differently—and how you can join them on the stress-free side of freelancing.

1. They Invest in Learning New Skills

The most successful freelancers know they must keep their skills sharp to stay competitive. But here’s the thing: They’re smart about what they invest in. Instead of hoarding every penny or, on the flip side, blowing hundreds or thousands on every trendy course (ahem, been there), they invest in tools and training that provide a real return.

Think critically about where you’re spending your “business expenses.” Make sure they’ll help you get a leg up on the competition and be of use to your clients. Like an SEO course that will land you higher-paying freelance jobs or that project management software that cut your admin time in half.

(This is why I keep my own freelance online courses short and actionable. I want my students to finish, apply the skills, and start seeing results quickly.)

Smart Freelance Money Tip: Take a hard look at your recent “business expenses.” Are they helping you earn more, save time, or stand out in your niche? If not, it might be time to refocus and cancel subscriptions or services that aren’t serving you.

2. They Hire an Accountant Who Understands Independent Workers

Your accountant should be more than a tax pro—they should be your financial sidekick. Navigating freelance tax deductions and quarterly payments is a minefield, and if you’re going at it alone, you’re probably leaving money on the table (and gaining a whole lot of stress).

A freelancer who is good with money works with a tax professional who understands the nuances of freelance life. From knowing what can be written off (that new laptop you bought for work? or your Canva subscription?) to making sure you’re paying the right amount of quarterly taxes, a knowledgeable accountant can save you major headaches—and money

Smart Freelance Money Tip: Yes, you’ll pay for a good accountant, but remember: That money is a write-off, too. And the peace of mind? Priceless.

3. They Keep Their Business and Personal Finances Separate

Mixing business and personal finances is a rookie freelancer mistake that leads to chaos and, possibly, IRS red flags. No bueno. The best freelancers treat their business like a business and have separate bank accounts for business income and expenses.

This not only makes tax time so much easier but also helps you see how your business is really performing. Is it profitable, or are you just skating by? A dedicated business account will show you the truth.

Smart Freelance Money Tip: Even if it feels like a small hassle, do yourself a favor and set up a business bank account. And don’t forget to use your business debit or credit card for any expenses related to your freelance work.

4. They Pay Themselves a Consistent Salary

Here’s a biggie: Successful freelancers treat themselves like employees of their own businesses. Even if you’re earning six figures, it doesn’t mean you should dip into your freelance income whenever you feel like it. Paying yourself a consistent salary brings stability to your personal finances and helps reduce financial anxiety.

For example, I run my business, DKL Content Services Inc., as an S Corp and pay me a salary. It keeps things predictable and organized, even when client work is ebbing and flowing.

Smart Freelance Money Tip: Determine a reasonable salary you can pay yourself each month, and leave the rest in your business account for taxes, investments, and expenses.

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5. They Factor Taxes into Their Rates

Taxes can be a major stressor, but the best freelancers factor tax prices and rates into every financial decision. When you quote rates for projects—like how much to charge for a 500-word article—consider the 25-30% you’ll need to set aside for taxes. In the U.S., freelancers have to pay quarterly taxes, plus self-employment tax (around 15%), so don’t let that catch you off guard. Make sure you know the top tax tips for freelancers.

Smart Freelance Money Tip: Before accepting low-paying gigs, do the math. Subtract 30% for taxes and calculate your hourly rate. If the number makes you cringe, it’s time to re-evaluate your pricing or say “no thanks” to that client.

6. They Build—and Maintain—an Emergency Fund

Freelance life is unpredictable. One month you’re overwhelmed with projects, and the next? Crickets. There’s a reason the phrase “feast or famine cycle” is often quipped in freelance circles and message boards. To keep money stress at bay, financially secure freelancers have an emergency fund that covers three to six months of expenses. (I sleep best at night with six months of savings in the bank.) This buffer keeps freelancers who are smart with money from onboarding freelance clients with red flags out of desperation or panicking when payments are late.

Smart Freelance Money Tip: If you don’t have an emergency fund yet, start small. Aim to save one month’s worth of expenses, then work your way up. Even a small cushion can bring you some peace of mind for when those lean times eventually come.

7. They Are Proactive About Their Cash Flow

Financially-savvy freelancers who are good with money know the importance of maintaining a steady cash flow. It’s a business 101 management tip but sometimes it’s something not explained in freelancing.

Having a significant cash flow means saving for taxes, have an emergency fund in place, stockpile money for the slow seasons, and they have money set aside for learning and development. Smart money freelancers keep track of payment due dates (through simple methods like a Google or Excel doc or software) and they follow up with clients when invoices are overdue. (Some freelancers even have ‘late fees’ worked into contracts and invoices!)

Smart Freelance Money Tip: Use cash flow management tools or set reminders for invoice follow-ups. Don’t be afraid to politely nudge clients if they’re dragging their feet on payment. You might even find it helpful to have a day and time of the week that’s blocked for invoicing and business tasks like this.

8. They Diversify Their Income Streams

Relying on one or two big clients is risky. Smart freelancers know this and make a point to diversify. This could mean having multiple clients in different industries or branching out into related income streams, like offering online courses, consulting, or affiliate marketing. Smart money freelancers even have a few passive income streams in the works to supplement client work.

Having multiple sources of income can help any freelancer feel more relaxed, especially when others in the industry are freaking out about AI developments, budget cuts, and freelancer problems.

Smart Freelance Money Tip: Think about ways to diversify your services. Could you teach a skill you’ve mastered? Write an eBook? Offer coaching? The possibilities are endless. The only thing that isn’t is your time and energy.

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Mindset/Motivation Writing Advice

The 6 Best Tips for Creating a Freelance Brand

Your brand is your promise to your potential clients—it tells them what they can expect from you and sets you apart from others. That includes your website, your social media profile photos and the content you share publicly.

You wouldn’t show up to a job interview looking like a slob. Think of it like that when a potential freelance client discovers your freelancer brand.

Here, get the essential steps to crafting a compelling personal brand that resonates with your target audience and attracts more freelance business.

How Do I Get Started Building a Personal Brand As a Freelancer?

Make sure you uncover and develop these freelancer branding elements so clients know what to expect about you and your work when they come across your page(s).

Discover Your Unique Value Proposition (UVP).

Your UVP is what makes you stand out from the competition. Take time to reflect on your key strengths and how they solve problems for your clients.

  • Do you help clients get more done in less time?
  • Do you pride yourself on working with high-end, sophisticated clients who target a niche clientele?
  • Are you a freelancer who loves to infuse humor into everything you do and wants to find freelance clients who support and celebrate that?

Clearly defining your UVP not only helps articulate your brand as a freelancer but also attracts the right clients who align with your values and expertise.

Your freelance writer website should share this clearly and near the top of the page.

Keep Freelance Brand Messaging Consistent Across All Platforms:

Consistency is key in branding. Your website, social media profiles, and professional portfolios should convey the same message and aesthetic. They can have similar profile photos, fonts, and colors that are part of your freelancer brand. This uniformity builds trust and makes your brand easily recognizable to potential clients.

Established branding helps you become recognizable across different audiences, fostering familiarity and trust with potential clients. You know if you see a check or swoosh without the word “Nike” you’re still looking at a Nike brand. When you see a signature plaid color, you think of Burberry. Branding takes time in order to build that instance recognition. But it’s a worthwhile pursuit so clients and potential customers come to recognize you and your work.

Get Professional Photos Taken

Invest in professional freelance branding photos that reflect the professional freelancer you are. Choose props relevant to your business to convey your expertise and personality effectively. As a writer, I took photos with my laptop, phone, and notebook, and showed myself in professional-looking elements. If I were working on a freelancer personal brand that involved fashion or hair styling, I’d show those props in the photo.

It’s okay to show slightly different photos, in my opinion. I have different professional photos on my website and LinkedIn profile from Facebook and Twitter but the photos were all taken the same day and you can tell it’s the same person. That’s the crucial element.

If you don’t have money for this, consider asking a photography professional to do some bartering. You can help them with their website copy, social media copy, or content in exchange for photos.

Develop an Engagement Strategy to Entice Clients to Your Freelance Brand

Regular interaction with your audience can significantly enhance your brand presence. Share valuable content, join discussions, and contribute to forums that align with your expertise.

Share, repost, and comment to help others grow their platforms and increase your freelance brand profile.

The more visible you are, the more you’re perceived as an authority in your field. A well-established personal freelance brand can attract followers, readers, and fans who are interested in your work, services, and expertise. This audience can be valuable for selling digital products, online courses, and other services.

Share Testimonials and Social Proof

Showcase your success by sharing client testimonials and case studies. These validate your expertise and demonstrate your impact in tangible terms, which can be highly persuasive to prospective clients seeking proof of your capabilities. Ask for referrals and recommendations on LinkedIn. Reach out to current clients and request feedback, analytics data you can share, as well as a testimonial you can include on your freelance writer site.

Work on Continuous Learning and Being Nimble

The digital landscape is fluid and changing each day. Stay ahead by upgrading your skills and adapting to new trends. Demonstrating your commitment to growth and learning can be a powerful aspect of your personal brand that instills confidence in potential clients.

As a freelancer, your brand is your identity. If you don’t cultivate a freelancer brand to share no one else will. Create the image you want to share with the world so you’re in control of what clients see when they research you.

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Mindset/Motivation Writing Advice

5 Ways to Start Freelancing with No Experience

There’s never been a better time to get started as a freelancer—even if you want to start freelancing with no experience.

As conventional career paths continue to shift, demand for freelancers is skyrocketing.

Upwork’s Freelance Forward: 2023 report found that almost 2 in 5 American workers were freelancers, collectively contributing $1.27 trillion to the US economy in annual earnings in 2023.

Eager to join them but worried because you’ve got no experience?

No problem. Understanding how to find freelance writing jobs isn’t rocket science. It just takes some effort.

How to Land Your First Client When Freelancing with No Experience

Seriously considering how to become a freelance writer with no experience? Here’s what to do

For newcomers, finding a foothold among seasoned pros can feel like a pipedream.

Yet every successful freelancer had to start somewhere.

The truth is that you already have everything you need to get your first clients as a freelancer.

Even without a solid track record, you can still leverage your skills, passion, and determination to carve out your corner of the freelance world.

Here are five ways to get started from scratch when you’re a beginner freelancer and don’t have experience.

1.       Tap your existing networks

The saying, ‘It’s not what you know, but who you know’, has never been more apt when it comes to finding your first (and next) freelance gig. This is by far one of the best ways to find freelance writing jobs for beginners.

Personal connections play a huge role in accessing freelance opportunities.

Think about how you found your last plumber, dog walker, caterer, or other service provider.

Chances are, you asked friends, family, and colleagues for word-of-mouth referrals first.

That’s because 92 percent of consumers trust recommendations from friends and family over all other forms of advertising, according to a Nielsen Global Trust in Advertising report.

Tapping your existing network means you capitalize on inherent trust relationships established over time.

People you know will be eager to help you on your way.

And new clients are more likely to hire freelancers who they know – or who come recommended by someone they know.

2.       Reach out to new contacts to determine how to become a freelance writer with no experience

Some science says that the number of stable social relationships we can maintain is around 150 people.

So stretching beyond your existing network can also help you get your first clients as a freelancer.

Broaden your horizons—by attending industry events, participating in workshops, webinars, and online courses, or joining and participating in professional associations.

Attending conferences is another way to build connections.

I attend The TravMedia Summit and International Media Marketplace (IMM) in Sydney every year.

The presentations, panels, and speed-networking sessions always offer useful information and insights.

But, as in every other industry, the real value of a conference lies in the serendipitous interactions that occur outside the formal agenda.

Chance encounters at social drinks, coffee breaks or formal dinners always tend to open doors to new opportunities—and might just help you land your first client.

3.       Build a freelance portfolio

Imagine, for a moment, you’re getting married.

You and your betrothed want to capture every special moment.

Would you entrust the job to a wedding photographer without being able to view their work beforehand?

Other freelance roles are much the same, even if they’re not so visually oriented.

From graphic designers and social media managers to web developers and virtual assistants, all sorts of freelancers find that a portfolio is a powerful sales tool.

A portfolio establishes credibility by showcasing your skills and expertise to potential clients, letting them “try before they buy”.

Of course, your portfolio needs to be tailored to the work you do.

For example, a freelance voice-over artist I know posts recordings from her previous gigs on her Instagram page.

And before she had any gigs, she posted samples she’d recorded in her home studio.

This helped her get her first clients as a freelancer. You can do the same when you’re exploring how to freelance with no experience.

Write samples that your ideal client would want to see. Post them on your site, or even on LinkedIn.

4.       Cultivate your digital presence

We all have a digital presence.

The question is whether it’s working in your favor.

The editor of one Australian travel publication says that when a new freelance writer comes knocking, the first thing he does is look at their social media profiles.

Is this person a keen traveler? What are their interests? How professional and polished are their posts? Are they consistent (meaning reliable)? How well do they communicate?

Freelancers in other fields can also use social media to bolster their personal brands.

Share valuable content to establish yourself as a thought leader in your niche. It’s one of the best ways to get started freelancing with no experience.

Post behind-the-scenes snippets to pique curiosity and increase the “know, like, trust” factor. You’ll probably find that this tip for how to become a freelance writer with no experience is fun to implement.

Provide “sneak peeks” of your latest products or services, or use social media to showcase your latest work.

Reveal some of your personality, your history, your journey.

You could conceivably land your first client as a freelancer by having a decision maker click on your profile and think, ‘Wow, this person is perfect for the project I have in mind.’

5.       Write on spec to start freelance with no experience

Or do whatever type of freelance service you offer “on spec.” Writing “on spec” means crafting stories without any guarantee of publication or payment – unless a publisher or client opts to use it.

While not as common in other freelance fields, the same principle applies.

Do the work. Cross your fingers. Say a prayer.

The first story I ever sold was written on spec. (I didn’t know about pitching back then.)

Writing on spec is a strategy I still use sometimes to break into new publications – even three decades after starting out as a freelance writer.

Sinking time and effort into projects that might never see the light of day can be disappointing, frustrating and, when used as your standalone sales strategy, financially unsustainable.

But writing on spec is also necessary sometimes for a whole host of reasons.

Certain subjects just don’t translate to compelling pitches.

Imagine, for instance, if Joan Didion had tried to sell her much-admired In Bed by crafting a pitch about excruciating headaches.

Then there are those editors who, no matter how many clips you have, demand you submit the first article on spec.

Yes, there are people out there hell-bent on exploiting you.

You could always walk away.

But sometimes it’s worth taking the risk of a few (potentially) wasted hours to have the opportunity to demonstrate what you can really do.

And perhaps land your first client as a freelancer.

Kick-Start Your Freelance Career Today

The freelance landscape is ripe with opportunities, and the time to seize them is now. With conventional career paths evolving, freelancers are in high demand, contributing significantly to the economy. As this guide to starting freelance with no experience shows you, there are a lot of ways to land your first freelance job or secure a freelance writing job. Try one or all of them or find your own best practices.

Get more information on how to become a freelance writer with no experience by signing up for a freelance newsletter. Enter your details into the module on the right.

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6 Warning Signs of Freelance Scams

Freelancing is undeniably a good career choice or side hustle to have. Why? Well, you get to make your own rules and work anywhere your heart pleases. The flexibility and passive income you can earn are pretty hard to give up. I couldn’t believe a women’s network website was going to pay for my writing about heart health! I worked with great clients who provided excellent feedback to help me grow as a writer. 

However, I’ve encountered some sketchy clients. As the saying goes, “There’s always one bad apple in the bunch”. This goes for freelancing as well. Painfully, freelance job scams are very common and they don’t discriminate. Whether you are a seasoned writer or the new kid on the block, please beware of the signs of freelancer scams. Recently, I created a poll on LinkedIn titled: “Have you ever been scammed by a client?”

Here’s the feedback from my network: 

20% No

30% Yes

50% Almost, but dodged the bullet

These fraudulent activities waste time, money, and personal information. In this article, we’ll explore the six warning signs of freelancer scams, how to avoid them, and protect your well-being.

6 Freelance Scams That Hurt Freelancers’ Bottom Line

Beware these freelancer scam situations that could cost you money, your mental health, and your time.

The “Perfect” Job Offer

Another common freelancer scam is the “too good to be true” job offer. These job postings promise pay raises for low-effort work that won’t take much of your time. The project seems so easy that the high compensation seems suspicious. A client may offer you $1,000 for a 300-word article. 

Not that this can’t happen, but most companies will want more information before paying that much for such a small word count.
How to avoid freelance this scam: Always research the company. Ask tough questions about the pay rate and project scope to gauge whether they’re legit. Trust your instincts—if something feels off, politely decline. You’re probably right and you just avoided a freelance client scam.

The Impersonator

This type of freelance scam is also called phishing. Scammers pose as legitimate businesses or well-known figures to steal sensitive information like your social security number. For example of a freelance scam, a scammer might pose as a business hiring freelancers and ask for your bank info, passwords, or credit card details, claiming it’s to set up your payment deposit.

How to prevent this scam of freelancers: Never share personal information, especially if they pressure you. This is different from onboarding. Scammers will ask unusual questions, like requesting details you should never share. Stick to the payment methods outlined in your contract, and if the client tries to pay outside the platform or delay payment in exchange for personal information, stop working with them immediately.

The “Write Now, Pay Later” Scam

If there’s a top freelance scam that makes our blood boil, it could be this one. SSome clients or companies ask for free work, promising future payment or employment. I call this the “write now, pay later” sham or freelancer scam. While some reputable companies ask for short samples, others may take your work without paying you. This is a slippery slope, and it’s important to be cautious when submitting samples without clear payment terms.

How to prevent this freelance writing sam: Clarify project details upfront. If a client asks for your best work without discussing compensation, it could be a freelance job scam. Negotiate your terms to maintain control. If the client keeps requesting unpaid samples, it’s time to part ways. You could always request payment upfront before sending a first draft to prevent this freelance scam from occurring. 

The Payment Flip-Flop Scam

The flip-flop payments are another freelancer warning sign of a scam. This occurs when you are on a platform such as Fiverr or Upwork. (Is fiverr worth it?)The client tries to pay you outside of the platform’s terms. They may also extend the payment deadline due to “not having enough money in the budget” as projected. Here’s what that situation may look like. A client extended your deposit for the third time. The client asked you if a written check is okay instead of receiving your escrow. You are impatiently waiting to get paid and agree to the new terms. As a result, you may be left with no compensation at all.

How to prevent this: Avoid accepting payments outside of the platforms’ terms. These platforms have safety features to prevent scams—but, they can still occur. If a client offers to pay by check instead of through escrow, decline and involve customer service if needed. Get more answers to the question, what’s a freelance writer salary?

The Sham Job Posting 

Fake job postings entice freelancers eager to work and start making money. A listing might promise $750 for writing a product description but require you first to complete a trial. After you submit the trial, the job disappears, leaving you unpaid.

How to prevent this freelance scam: Ask questions about the trial’s purpose to weed out a possible freelance client scam. This will likely make the scammer uncomfortable. They may become pushy or unprofessional—clear warning signs. Walk away and don’t look back. These scams can appear in emails, texts, and even on legitimate sites like LinkedIn.  Snag LinkedIn Tips for Freelancers to learn how to find more clients

The Phony Testimonials

Have you ever completed a simple task in exchange for a client testimonial? Freelancers do this to build social proof. But beware, some clients may use this to scam you later. These freelance scammers often have great reviews and high ratings, but they’re from fake accounts. Once you deliver your work, they may ghost you.

How to avoid freelance scams: If possible, ensure the client reviews are genuine. Reach out to other freelancers who have worked with the client on platforms like Fiverr, Upwork, or LinkedIn. Be mindful of inconsistencies in follow-up, payment, or expectations. A five-star rating doesn’t mean you should lower your guard. If you do, you might fall for a freelancer scam or one of these freelance mistakes.

How to Try to Avoid Freelance Scams 

Freelancing offers many opportunities but comes with risks. If you’re not careful, you can fall victim to scams that leave you feeling lost and uncompensated. Protect yourself by researching clients, following up on details, and trusting your instincts. Always verify the client or company before moving forward.

Use the freelance tips above to secure jobs without falling for common freelance job scams. Freelancing can be a wonderful career path, but you need to stay alert and cautious to avoid being scammed as a freelancer. You’ll also want to watch for signs of freelance red flag clients.

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how to find freelance writing jobs
Freelance Jobs Industry Mindset/Motivation Writing Advice

How to Find Freelance Writing Jobs

What is the first step to start freelancing?

Should you build your freelance writer portfolio website or start applying to freelance jobs? 

Should you start writing article pitches for your favorite publication or try to find first freelance writing job through newsletters that curate online job offerings?

These are common freelance questions I get from my freelance blog readers, LinkedIn followers, and freelance coaching clients who want to explore how to get freelance writing jobs.

You might feel like you should know the answer but, you’re in good company in a burgeoning freelance marketplace. 
I believe there is no wrong answer when you’re learning how to find freelance jobs and you aren’t sure of the first step. 

Simple Ideas for How to Find Freelance Writing Jobs

Some freelancers will find their first job by applying to a freelance gig on a website like Fiverr or Upwork.

Others will launch their freelance website with their bio, sample clips (published articles or blogs), and information on how to contact them.

Another freelancer might apply to freelance websites that list paying jobs and freelance gigs.

A recently laid-off freelancer might reach out to their network on social media to let them know they’re available for work. 

All of these are good options and ways I suggest freelancers find freelance jobs in today’s marketplace.

There are plenty of other approaches for someone looking to find freelance work as well.

That’s why my freelance writing online courses, I show freelancers a variety of ways to find freelance gigs. 

But since there are so many ways to find jobs for freelancers–it can feel overwhelming. 

That’s why I suggest beginner freelancers wanting to know ‘how do I start the freelance basics’ focus on two to three factors.

A Pro Freelancer’s Blueprint for How to Find Freelance Jobs

I’ve been a freelancer for over 20 years and earned a six-figure freelance salary for most of the years I’ve been a full-time freelancer. Here are the best ways to find freelance jobs and get started freelancing so you appear professional and clients want to hire you.

Create a professional online presence.

This could be a website. This could be a LinkedIn profile page. This could be a freelance writer portfolio on a content marketing platform website or a third-party site. 

It’s important that when clients look you up–because they will–they see what you want them to see and you’re showcasing your strongest freelance presence as you work toward how to find content writing jobs.

If you’re a full-time employee and don’t want to use your full name as your website or landing page, that’s fine for beginner freelance writers who want to learn how to find freelance jobs. It could be “Melissa’s Writing Services” or “Jose’s Copywriting Company” and you can link to it directly from your email pitch.

The professional presence should share what kind of freelance services you offer, how someone can get in touch with you, any relevant past experience, as well as a sample or two if you have them.

Decide which freelance niches you’re interested in.

I don’t think all freelancers need to be extremely niche, especially when it’s a beginner freelancer who’s exploring how to find freelance jobs that will help them build up experience.

I do, however, think freelancers who are wondering how to find freelance writing jobs should examine jobs that fit their interests first. Everything you write and work on as a freelance won’t be the most exciting topic ever and one you’d love to cover but, in the beginning, I think it’s helpful to establish a freelance niche that captures your interests and you have a background in.

What do I mean with this?

If you love gardening and have a passion for home gardening, consider starting with that niche. You might pitch gardening magazines or lifestyle publications or websites that address this topic.

I your day job involves a counseling degree and you love addressing mental health topics, consider writing these times of articles for a health magazine, app, or brand if you feel comfortable.

IMO, when you’re applying to reelance writing jobs for beginners, having a vast experience in an area—professionally or personally—is what will set you apart and get noticed in a sea of experienced freelancers.

Know which type of freelance work you want to do to get freelance writing jobs.

This part is important and shouldn’t be ignored. You probably explored the topic of how to find freelance jobs and how a beginner should start freelancing with a writing style in mind. You might want to write ad copy and landing page copy for brands. You might want to sell personal essays to parenting magazines. You might want to do content marketing writing or content writing for brands. You might dream of seeing your name as a byline in a newspaper, magazine, or online editorial, or magazine-style websit a. 

The exciting thing about freelancing is that there are so many different styles of freelance writing you can try and different types of freelance writing the businesses are looking for. What’s even more appealing is that there are a ton of freelance writing jobs for remote work. Keep in mind when you are searching for freelance jobs that some of the types of freelance writing tend to pay better than others.

For example, writing personal essays for a lifestyle website can be fun and rewarding and is a great way to have a published clip that shows your personal style and “voice,” but it doesn’t pay that well in my experience. Copywriting for brands and helping them convert leads into paying customers is a more lucrative form of freelance writing. 

Whichever style of writing you decide to do as a beginner freelance writer doesn’t mean you have to stick with that for the entirety of your career. but I do think it’s important to be able to tell potential clients what type of writing you can offer them.

 I started out writing reported articles and magazine-style articles for websites and now I do more content marketing, SEO blog writing, and copywriting for brands.  While I can cover all of these types of writing for a particular client it’s helpful when I send them introductory email if I can let them know about which type of writing I’m pitching them to hire me for.

In my freelance online course “how to earn $100 an hour or more freelance writing,” I address where to look for freelance work that tends to be higher-paying, how to choose a niche in a lucrative field, and how to enhance your writing skills so you’re offering writing services brands want writers to have.

Where to Find Freelance Writing Jobs

There are a ton of resources for freelance writing gigs out there that you can get in your inbox each day or each week, as well as setting up alerts on job boards.

My weekly newsletter “Diana’s Best Freelance Writing Tips Newsletter” features at least five freelance jobs I found each week. Subscribe via that link to get it in your inbox midweek.

Here are some ways you can find remote writing jobs:

Work Your Network

Referrals from coworkers at full-time jobs probably account for about 70 percent of my business. You might think, “But I don’t know anyone in publishing!” Well, do you know anyone in any business? I bet you do, and chances are their company has a blog or a website that needs content. Let those people know you’re a freelance writer who can help with their editorial needs. Skim through your LinkedIn contacts to see if any businesses could use your freelance writing skills.

Look for Freelance Writing Jobs on Job Boards

Freelance writing job boards can be a goldmine, but be selective. Don’t apply to any random gig that says “freelance writer” if the topic bores you. You want freelance writing jobs that pay well, align with your interests, and could lead to repeat work. Building up your writing clips in a specific genre makes you more marketable in the long run.

Follow Editors and Media Outlets on Social Media

Editors often post “calls for pitches” on X/Twitter, so make sure you follow the brands and editors you want to write for. It’s a great strategy for those who want to know how to find freelance writing jobs online.. You can find editors’ names in a magazine’s masthead or by searching LinkedIn, then track them down on X. If you see “Editor at X Company” in their bio, you might even find their email address there for easy pitching. 

Here’s what to say in a linkedIn message when you try to connect with an editor

Share Relevant Content on Social

Get noticed by building your freelance brand on social media. Follow industry hashtags, share articles in your niche, and post content that matches the freelance writing jobs you want to land. Some freelancers get approached for assignments simply because they share valuable content on social media. For instance, an editor might see you posting about travel writing and reach out with an opportunity to write for them.

Use Content Mills (Cautiously)

Some writers use platforms like Upwork or Fiverr to find freelance writing work. While they aren’t always my first recommendation for more experienced writers, they can help you build up your portfolio if you’re just starting out as a beginner freelance writer.

I have heard plenty of stories where freelancers found high-paying freelance writing gigs on the platforms. Focus on writing content that fits the genre you want to work in, and once you have a few clips, start searching for better-paying clients if you don’t feel you’re being paid what you’re worth

Approach each freelance content job online with caution as there are plenty of freelancer client scams online.

Skim the App Stores

Apps often have blogs, and they need freelance writers! I’ve made thousands of dollars writing for apps in niches like health, fitness, and finance. (Brands I’ve written for include Headspace, Noom, Fitbit, MyFitnessPal, UnderArmour, LoseIt, Weight Watchers, Nike Training Club, Sleep Cycle and more. Look at the apps you use every day—chances are they need content, and you could be the writer to provide it once you figure out how to find freelance writing jobs.

Watch for Mergers, Acquisitions, and Companies Going Public

If a company in your niche just went public or merged with another, they might have the budget to hire freelance writers. Reach out to editors or content managers at these companies and congratulate them on their recent success. It’s a great way to open the door to future writing opportunities.

Research Top 100 Companies

Check out lists like “Top 100 Companies to Watch” or Fortune 100 lists to see which businesses are excelling in your target niche. If they’re growing or winning awards, they’re likely producing a lot of content and may need freelance writers. Do some digging, then pitch your freelance writing services to the companies that catch your eye.

Stay On Top of New Product Launches

Freelancers who stay ahead of industry trends often find the best writing gigs. Read business news to see which brands are launching new websites or adding new content sections. Pitch your writing services to companies that are expanding—you could be the fresh voice they need.

Look for Freelance Writing Jobs with Nonprofits

Many people overlook nonprofits, but these organizations often have large budgets for content. Nonprofits use blogs, newsletters, and articles to share their work with donors and the public, and they need writers to create that content. I’ve earned over $60,000 writing for a nonprofit since 2014, so don’t dismiss this avenue.

Check Out Your Local Library

Libraries are great places to get inspiration and find freelance writing leads. Flip through consumer magazines and niche publications you find there—many magazines have sections you might not expect, like travel in a car magazine or beauty in a parenting mag. I like this freelance writing jobs tip because it’s a good way to do industry research for free. If your library has a free tool like HOOPLA or LIBBY you can use to download magazines, you can do this freelance job research from the comfort of home. Keep an open mind, and you might find new markets for your freelance work.

Join a Local Networking Group or Chamber of Commerce

Networking with local professionals can lead to valuable freelance writing jobs. Join a Chamber of Commerce or networking group in your area to meet business owners who need content. Many small businesses and local organizations need freelance writers to create blogs, newsletters, and marketing materials.

Keep a File or Notepad of Magazine, Radio, and Podcast Ads

When you hear ads on podcasts or see them in magazines, those brands are investing in marketing—and they might need a freelance writer. Keep a file or notepad handy to jot down the companies you notice when you’re watching TV or streaming, walking with a podcast on, or listening to the radio. Then research their content needs in case they have some freelance writing jobs postsed. These businesses are already spending money, and they could be your next freelance writing client if you pitch them right.

Pay Attention to News and Trends in Organizations

Keeping up with news and industry trends can help you find freelance writing gigs before others do. When you notice an organization making waves, reach out to offer your writing services. Staying informed gives you an edge in landing freelance writing jobs with companies that are growing. 

You might want to set up Google alerts for industry-specific keywords so news articles are sent to your inbox. I also recommend asking publicists in your industry to be added to their “media lists” so you’re one of the first to get press releases and announcements that might be under embargo.

Look for High-Paying Freelance Writing Gig Opportunities with Local and Federal Government

Yes, even Uncle Sam needs freelance writers! Government agencies often post freelance writing jobs for content creation, including blogs, public relations pieces, and technical writing. Keep an eye on local and federal job boards, as they frequently have opportunities for freelance writers to contribute to public projects and they’re great placed to look when curious about how to find freelance content writing jobs. You might need to become certified to apply for these contractor roles but once you’re in, you usually are certified for a few years.

Research Brands That Sponsor Niche Conferences and Events

Brands that sponsor niche conferences or events often have marketing budgets for freelance work. After sponsoring an event, they usually need blog posts, articles, and social media content to highlight their involvement. Reach out to these brands for potential freelance writing jobs—they’re often looking for help promoting their latest marketing efforts.

Mind the Sponsors on Social Media and Newsletters

Many brands sponsor content on TikTok, Instagram, and newsletters, which means they might need freelance writers. If you notice a brand sponsoring multiple posts or ads, consider pitching them for freelance writing opportunities. They have ad money to spend and they might have marketing money for freelancers, too! Social media can be a goldmine when you’re exploring how to find freelance writing jobs if you follow the right accounts and stay proactive.

12 Websites That List Freelance Writing Jobs

Here are freelance writing jobs websites you can check out to find the right content writing job for you to kick-start your freelance side hustle or full-time freelance business.

BloggingPro

This website curates work from home freelance jobs, remote writing jobs, or helps pull together jobs for those who seek freelance, full-time, part-time, contract, or internship roles. 

Skyword

Skyword connects freelance writers with high-end clients in content marketing. This platform is known for decent pay and steady opportunities in a range of industries, including healthcare and tech. It’s a great place for both beginner and experienced freelancers to find writing jobs with household brands.

LinkedIn

LinkedIn is a powerful remote writing job search tool for freelancers, allowing you to browse freelance writing jobs, connect with editors, and market your skills. Update your profile to include “freelance writer” in your bio and regularly check the jobs section for new opportunities. Many freelancers land clients simply by being active and visible on this platform.

FlexJobs

FlexJobs is a trusted freelance job board offering hand-screened remote and flexible jobs. The platform is a great option for freelance writers who want to find work-from-home gigs or flexible writing positions. It also provides helpful resources like articles and webinars for freelancers.

JournalismJobs

JournalismJobs.com features freelance writing jobs, though many listings are for full-time positions. Their “freelance jobs” section highlights opportunities in journalism, so it’s worth checking out. Save listings to pitch to potential clients down the road, even if they no longer have openings.

Upwork

Upwork is a well-known freelance writing site, especially for beginners. While there are many opportunities, it can be time-consuming to pitch yourself and sift through low-paying gigs. Be selective about the jobs you apply for and always ensure you’re charging a fair rate for your skills.

Freelancers Union

Although it doesn’t list many freelance writing jobs, Freelancers Union is a great resource for all freelancers who want to learn tips for finding content writing jobs. You can join their community for free, access discounts, get help with freelance taxes, and even find insurance. They also offer a blog you can contribute to for extra writing clips.

Fiverr

Fiverr is another platform to find freelance writing jobs, ranging from SEO writing to speechwriting. While rates can be low for beginners, experienced freelancers with strong profiles can earn more. Use Fiverr to gain a few samples, then move on to higher-paying gigs.

Contently

Contently is a top site for showcasing your freelance writing portfolio and connecting with reputable brands. Freelancers compete for high-paying gigs, and the platform tends to have quality clients in niches like healthcare and finance. Keep your profile updated to increase your chances of landing freelance writing jobs.

ClearVoice

ClearVoice is a good option for beginner freelance writers looking to host a portfolio and find writing gigs. Though the pay may be lower than on platforms like Contently, it offers steady work in various industries. Create a profile to increase your chances of being discovered by clients in need of content.

Wellfound

Wellfound, formerly known as AngelList Talent, is a platform that connects startups with job seekers. It serves as a job board and recruiting tool specifically geared towards the startup community. Wellfound allows companies to post job openings, and candidates can create profiles to apply for positions directly through the platform.

nDash

Ndash is a content creation platform that connects freelance content writers with businesses and individuals that need content for their company blog. The platform allows businesses to post content creation projects, such as articles, blog posts, case studies, whitepapers, and more. Freelance writers can then browse these projects and submit proposals to work on them.

Learning How to Find Freelance Writing Jobs isn’t Hard

It just takes time, due diligence, and following up. One of the things I didn’t do when I was looking for freelance writing jobs as a beginner that I later regretted was not tracking all of the “freelance marketing” and “freelance jobs search” I was doing. I could have done that using a CRM tool, Google Sheets, Excel or free tool like Notion—like I use today. That would have helped me stay on top of all the ways freelance writers can find freelance writing jobs like I listed above. Don’t make my mistake!

If you want to see 50 Freelance Websites That List Freelance Jobs, get the resource here. 👇

See 50 Freelance job websites. Get the download here
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2025 freelance writer trends
Industry Mindset/Motivation Money Writing Advice

The 2025 Freelance Writing Trends for Freelancers to Know

Freelancing is an ever-changing industry, and as freelancers, part of our job is to change with it and adapt to changing trends in a way that can help our continued success.  That being said, adapting isn’t always fun and comfortable, but having an idea of what to expect might make you feel a bit more chill. That’s why we’re setting some freelance writing trends for 2025 to help you have a sense of what might come down the pike in our industry.

When I got into freelancing in 2019, I had no idea what I was doing and started out writing about beekeeping for some clients and luxury properties in Spain for others. After that, I shifted into writing about real estate and building materials with no idea that 2020 was coming and, amongst other changes, the real estate industry was about to go crazy. 

Looking back, I was in the perfect position and there was plenty of content to write. As the real estate craze settled down, there wasn’t as much of a need for content in that niche, and I shifted my focus to more home improvement, personal finance, and commerce.

A lot of the time, it feels like riding a wave and trying to keep my head above water and taking things as they come while simultaneously being proactive and getting ahead of trends, so I can position myself to be in the right place at the right time to get clients and projects — if that sounds like a lot, it is! 

With that in mind, I was so excited to write this article about upcoming freelance writing trends in 2025, so we can all be ready for a new year! 

The 2025 Freelance Writing Trends Freelancers Should Be Aware Of

I talked with freelance writers and looked at recent survey findings to figure out what’s coming in 2025. But the freelance industry is still ever-changing, so while this is what we see coming, it can always shift and change in ways we don’t expect. 

AI is here to stay, but not in the way that we thought as freelance writers

“AI is here and it’s not going anywhere,” says Kaitlyn Arford, a freelance writer who curates a newsletter with freelance writing opportunities. “I think at this point the companies that want to use AI for content are going to use AI, while others have returned to hiring writers.  I’ve also seen opportunities for writers to work with AI and I would expect to see some of that next year. (For example, brands wanting writers to edit AI copy or train AI models.)”

While general sentiment has moved away from the panicked AI will take our jobs freak-out that occurred when ChatGPT rolled out, AI is still impacting the freelance industry. Ashley Cummings, founder of the boutique content marketing agency, Searchlight Content, who along with freelancer, Emma Siemasko, conducted a survey on the state of AI in content marketing, says, “With the rise of AI, I think the freelance writing world will see more of what I’m calling Content Conductors, or good writers and editors who are hired to prompt AI, tweak, and reword. I think it’s unfortunate, but I think it’s coming.”

LinkedIn is the place to be for freelance writing jobs

“Twitter/X used to be a stable place to connect with editors and find pitch calls,” says Arford. “That’s not true anymore. LinkedIn is the place to be.” She recommends that “your LinkedIn profile reflects what you do as a freelancer and clearly shares that you’re available for hire.” 

see linkedin post templates to try when you’re feeling stuck and don’t know what to write

The professional social platform isn’t just a place where you explore how to find freelance clients on LinkedIn, though it can be very helpful for that. Freelance writer Kat Boogaard says she’s been approached about doing some LinkedIn ghostwriting projects for company executives who want to build their personal brands. Ghostwriting LinkedIn posts (and articles) or generating thought leadership content for executives to post may also be an upcoming freelance niche to explore.

Add to your freelance client services

Speaking of niches, it might be time to broaden yours. I’m predicting this is a freelance writer trend for 2025. While there’s a lot to be said about niching down and focusing on a topic that you know well, there is a time and a place to explore other niches, and 2025 might be the time. 

As content budgets for freelance writers have become tighter in recent years—I just had an editor tell me their budget is small this year and another client paused content one month to wait for their budget to renew — you may need to get creative with freelance business offerings.

“Experiment and do whatever you have to to stay afloat,” says Arford. “That might mean working in multiple niches or in different types of work, like offering more services.” Consider one of these 10 passive income for freelancer streams to bulk up your bank account.

Freelancers have to be proactive to maximize 2025 freelance writing trends

We’ve all seen that perfect call for pitches on LinkedIn or X/Twitter only to glance down at the hundreds of comments announcing people have sent pitches. It’s frustrating, but that freelance trend likely isn’t going anywhere, at least we don’t expect it to disappear by 2025. What does this mean for your business? 

Ditch the feelings of discouragement and get proactive with pitching freelance articles and services via cold emails.

Building relationships with local businesses and other people in your area is a great practice to try, recommends Arford. (Check out local ‘Chamber of Commerce’ groups, local meetup events, and professional organizations in your town or city.) You can also reach out to editors and potential clients with a letter of introduction that shares who you are, what you do, and how you may be able to help them with their content needs. 

[Here are LinkedIn outreach templates to try when you want to connect to someone and pitch your business.]

[Steph’s tip: I started using ChatGPT to ask for editor emails, and it actually works!]

Relationships are key to making 2025 freelance writer business strides

Building relationships with editors, other freelancers, and public relations teams will be your winning ticket to generating more work in 2025. While there are still freelance job boards and newsletters that share calls for freelance pitches, there’s a lot to be said for cultivating your own relationships.  You never know who might become your next anchor client for 2025.

Building relationships with editors, not just for work but to genuinely connect, can mean that you’re top of mind when they need a writer. Connecting with other freelancers can lead to work down the road if someone they work with needs help. And PR reps are a great source of ideas and can connect you with products and experts to enhance your stories.

Take freelance relationships a step further and work together to take on larger projects, suggests freelance writer Andy Strote, agency founder and author of How to Become a Successful Creative Freelancer. “Freelancers can propose a ‘virtual agency’, a team of freelance experts brought together for [a] project,” he says. The team might include a writer, designer, and developer who can take on larger projects for a client. This is a good strategy to explore as a freelance writing trend for 2025. Work connecting with those freelancers you’ll team up with in 2024 so you have your team in place.

Bring On 2025 Freelance Writer Trends

Obviously, none of us can actually predict which trends will take hold in 2025, but it does help to be proactive, take a look at where things are now, and predict where they might be headed. It’s also a good time to start planning—and pad your bank account as best you can.

If you want to start offering more or different freelance writing services, this is a good time to start researching who needs them and how you can reach potential clients. You might even want to spend a slower holiday work season brushing up on new work skills. 

You can also research up-and-coming niches for 2025 or explore an area that you think would be a good fit and compile a list of potential clients or editors. The new year is just around the corner, and now is the time to start preparing for 2025 freelance trends to hit.

Subscribe to a freelance writing tips newsletter to get actionable pro tips in your inbox each week

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Clients Mindset/Motivation Work-Life Balance

Freelance Marketing Mistakes Even Smart Freelancers Make

You know you have to promote your business and your freelance services, but is it part of your daily, weekly, or monthly checklist? If you don’t have a monthly freelance marketing checklist, now’s the time to get one. Without having a visual of the social media for writers posts you should be writing, blog posts you need to schedule, potential freelance writing jobs for beginners to apply to, and the LinkedIn tips for freelancers you aren’t doing, chances are that you’re making some serious freelance marketing mistakes even smart freelancers make.

Here, 12 freelance marketing mistakes to sidestep so you can reap the benefits of solid freelance marketing efforts that always “keep your pipeline full.”

12 Freelance Marketing Mistakes That Get in the Way of Finding Great Freelance Clients and Work.

Avoid these freelance marketing challenges and set yourself up for high-paying freelance clients, anchor clients, and a six-figure freelancer career.

1. You’re a Job Board Junkie

Guilty as charged! Here’s a secret: I do rely on job boards to find freelance work. And these were the primary way I secured freelance writing jobs when I was first starting out. But, they are only part of the equation. Ditch the safety net and reach out to clients directly through emails and a social strategy.

I’ll show you how I landed my biggest client by simply sending a cold email that hit the right note.

2. You’re Ghosting Past Clients

We’ve all forgotten to follow up. When you’re trying to find more freelance work, go back to previous clients and ask if they need help or if their coworkers do. Did that contact move on? Find them in their new role and remind them of your freelance services.

3. You’ve Fallen Into a Pitching Black Hole

Pitching is great, but without strategy, it’s like shouting into the void.

Understand each client deeply.

Tailor your freelance article pitches to meet the specific needs of their customers and watch your response rate soar.

Write freelance article pitches that will sell.

4. You’ve Forgotten: Who’s Your Ideal Client Anyway?

Not sure? Neither was I until I sat down and mapped out exactly who benefits most from my services. This ‘lightbulb’ moment transformed my marketing overnight. It helps me stay focused when I’m wondering which clients to go after. I even wrote them down on a piece of paper that’s taped behind my monitor.

5. You Don’t Measure Your Marketing Efforts

So you can’t improve them! Once I started tracking freelance article pitches and LinkedIn cold outreach messages, I was able to see that I was having more success than I initially thought. Tracking pitches and what happened will show you where you can make tweaks. If one client doesn’t like the pitch, approach the competition. Discover 10 types of freelance jobs you should explore.

6. You’re a Social Media One-Trick Pony

Are you a one-platform wonder? It’s time to explore. Different platforms attract different audiences. Find where your potential clients hang out and start engaging. I found a whole new client base on LinkedIn after being more active on Twitter/X for years. (Even grew to nearly ~11,000 followers! Follow me there.)

That being said, I think it’s more important to focus on two social platforms and consistently posting over hitting all of them and only posting 1x/a month.

7. You’re Forgetting to Promote Yourself

Too busy delivering work to market yourself? That’s a trap. Continuous marketing efforts keep your pipeline full. Dedicate time each week to nurture future opportunities. I set aside about 25 to 30 percent of my week for this, no matter what. (This is covered extensively in last week’s newsletter.) Here’s How to Find Clients on LinkedIn.

8. You Don’t Harness the Power of Local Networking

Online is great, but local networking has magic of its own. Attend events, join local business groups, and connect face-to-face. You might be surprised at the variety of personal connections you make and the ideas you get out of in-person networking. (I’m up to two in-person events so far this year!)

9. You Haven’t Asked for Testimonials

Testimonials are like freelance currency. Heck, customer reviews are every brand’s bread and butter these days. I always thought bragging was a bit uncomfortable until a client told me my testimonial page sealed the deal. I don’t shy away from showcasing them anymore and you shouldn’t either. Ask favorite clients if they’d write a review or referral.

10. You Refuse to Adapt

The market evolves, and so should your marketing strategies. What worked last year might not cut it today. Stay fresh, stay curious, and stay adaptable. This doesn’t mean you need to use or incorporate AI into your freelance business but you do need to know about the latest trends in marketing and media to stay relevant to your clients. Make sure you’re continuously working on these highest-paying freelance skills.

BTW, get the answer to ‘Can I make $1,000 a month freelance writing?’

11. You Aren’t Showing Off a Variety of Skills

Start a blog or a newsletter to show your ideal client the different ways you can write.

Don’t have copywriting samples but want to get into that type of freelance writing? Create them and post them on your freelance writer portfolio.

Want to break into a new niche but don’t have clients in that field yet? Write articles or LinkedIn posts on the subject to build an audience.

12. You Don’t Do Anything.

Ever feel SO overwhelmed that there’s too much to do when it comes to freelance marketing for your brand that you do well, nothing? Samesies. That’s why having a visual of what you should be doing can help take some of the steam out of that fear and those feelings of overwhelm. I don’t know about you but I tend to feel better when I cross something off of my to-do list.

If you need more help working on freelance marketing, check out this course that will show you how to consistently earn $100 an hour freelancing.

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How to Become a Freelance Writer best freelance tips
Clients Mindset/Motivation Writing Advice

How to Become a Freelance Writer

The dream of becoming a freelance writer is appealing to many, offering the freedom to work from anywhere, the flexibility to set your own schedule, and the potential to earn a living doing something you love. But how do you actually get started to become a freelance writer?

Whether you’re new to the writing world or transitioning from another career and thinking about how to become a freelance writer, this guide will walk you through the steps to establish yourself as a freelance writer and start building a successful business.

How to Become a Freelance Writer?

Follow this guide that includes the best freelance writing tips if you want to have a long career as a freelance writer.

1. Leverage all previous writing experience.

You might be surprised at how much writing experience you already have. Think about the professional emails you’ve written—these are examples of copywriting. Perhaps you’ve written reports, proposals, or presentations at your current job; these can also demonstrate your writing skills. Even if you’ve only dabbled in blogging or social media, these experiences can serve as valuable portfolio pieces.

Take a moment to reflect on your past work. Do you have any writing samples from college or past jobs? Even if they weren’t created with a writing career in mind, they can still showcase your abilities. Scrutinize these pieces and see if they could be polished and included in your portfolio. If you don’t have any samples you’re proud of, consider offering your writing services to a friend or family member who owns a small business. This can help you build up your portfolio with real-world examples, even if you’re working at a lower rate initially.

2. Tell everyone you’re a freelance writer.

One of the most important steps in becoming a successful freelance writer is letting the world know you’re available for hire. Start by emailing friends, family, and former colleagues to let them know you’re freelancing and that you’d be happy to offer your writing services. This can be a powerful way to get your first few clients and build momentum. It’s also a great avenue to explore for how to find freelance writing jobs.

Your network is one of your greatest assets, especially when you’re just starting out. People are more likely to hire someone they know or who comes recommended by a friend. Don’t be shy about promoting your new venture on social media as well. Post about your services on LinkedIn, Facebook, and Twitter, and encourage your connections to spread the word.

3. Update your LinkedIn profile.

LinkedIn is a powerful platform for freelancers, and having a well-crafted profile is essential. Start by updating your headline to include the words “freelance writer.” This will help potential clients find you when they search for writers in their network. Your summary should be compelling and keyword-rich, highlighting your skills, experience, and the types of writing you specialize in.

Don’t forget to add a high-quality photo that shows your face—selfies taken in your car or bathroom won’t cut it. Your profile photo is often the first impression potential clients will have of you, so make sure it’s professional. If you’re unsure what to include in your summary, look at the profiles of other successful freelance writers and see how they present themselves.

4. Launch your freelance writer website.

Having your own website is crucial for establishing your freelance writing business. It serves as your online portfolio, a place where potential clients can see your work, learn more about you, and contact you easily. If you don’t already have a website, start with a simple, barebones site that includes your best work, an “About Me” page, and a contact form.

Platforms like WordPress and SquareSpace make it easy to create a professional-looking website, even if you don’t have any web design experience. As your business grows, you can always expand your website, but in the beginning, focus on getting something up and running.

5. Write a memorable About Me” page

Your “About Me” page is an opportunity to showcase your personality and writing style. While it’s important to come across as professional, don’t be afraid to inject some of your own voice into the copy. Potential clients want to work with someone who is not only talented but also enjoyable to collaborate with.

In your “About Me” page, include a brief overview of your background, your writing experience, and what makes you unique as a writer. You might also want to share a personal story or anecdote that illustrates your passion for writing. The goal is to create a connection with your audience and convince them that you’re the right writer for their project.

Add personality into the description so potential clients get a better feel for who “you” are.

6. Decide on the type of writing you want to do.

Freelance writing is a broad field with many different niches. Before you start pitching clients, it’s important to decide what type of writing you want to focus on. Are you interested in blogging, copywriting, technical writing, or perhaps ghostwriting? 

Do you want to write for magazines, websites, or businesses? The more specific you can be, the easier it will be to target potential clients and build a portfolio in your chosen niche.

Take some time to brainstorm your interests and skills. What topics are you passionate about? What kind of writing do you enjoy doing? Creating a list of your interests and expertise can help you narrow down your focus and start seeking out opportunities in those areas.

Make sure it’s clear on your website which type of freelance writing you offer and excel in.

7. Research potential clients and markets

Once you’ve decided on the type of writing you want to do and started building your freelance portfolio, it’s time to research potential clients and markets as part of the exercise on how to get freelance writing work. This involves identifying the publications, websites, and businesses that align with your interests and skills.

Spend some time reading the publications you want to write for and familiarizing yourself with their style, tone, and audience.

If you’re interested in content marketing and working with specific brands or types of brands in particular freelance niches, research companies that are known for their content strategies and see if they hire freelance writers. 

LinkedIn can be a valuable resource for finding potential clients. Look for companies that are active in your niche and connect with their content managers or marketing directors. Building relationships with these key players can open the door to future freelance opportunities.

8 Stay Organized and Manage Your Time

As a freelance writer, you’ll likely be juggling multiple projects at once. Staying organized and managing your time effectively is crucial to your success. Use tools like Google Calendar or project management apps to keep track of deadlines, appointments, and client communications.

Create a daily task list to help you stay focused and prioritize your work. It can also be helpful to set aside specific blocks of time for tasks like pitching, writing, and administrative work. The more organized you are, the more productive you’ll be, and the easier it will be to manage a growing freelance business.

9. Keep learning skills and taking classes

The writing industry is constantly evolving, and as a freelance writer, it’s important to stay up-to-date with trends and continue improving your skills. Invest in your professional development by taking writing courses, attending workshops, or reading industry blogs.

Your clients will want to know if you understand some generative AI technology, if you can produce a newsletter in their platform, if you feel comportable working in common apps for freelancers – like Asana, Figma, and Basecamp.

The more you learn, the more valuable you’ll become to your clients, and the easier it will be to command higher rates and nab retainer contacts.

Always Be Learning as a Freelance Writer

As many of us explored how to become a freelance writer, we’ve acquired various skills along the way. That’s what you’ll do as well on your journey to being a professional freelance writer. Whether you want to become a freelance writer as a side hustle or quit your job and explore full-time freelance writing, the freelance writing tips above can help you do just that. Have patience with yourself and the process and you’ll be on your way to earning freelance writing money in no time.

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What Are the Best Ways to Find Freelance Writing Jobs for Beginners?

Beginner freelance writers start out with a lot of excitement about the possibilities and opportunities that may come their way. But it’s also easy to feel overwhelmed and like you’ll never ‘catch up’ to experienced freelancers or be the one who captures the attention of a client who is looking to hire freelance writers. If you’re exploring ‘what are the best ways to find freelance writing jobs for beginners’ you should know there are thousands of newbie freelancers out there right now like you. The key to finding freelance writing jobs is to look in the right places and stay dedicated with your freelance marketing efforts.

How Can I Find Freelance Writing Jobs?

These are the best ways you can find freelance writing jobs when you’re new to freelancing.

Tap into Your Personal Network

Networking is one of the most powerful tools for finding freelance writing jobs online. Many seasoned freelancers get their first clients through previous employers, colleagues, or friends. Don’t be shy about letting people know you’re available for freelance writing work. Post on social media, message old coworkers, or even ask family members if they know anyone who could use your writing skills.

Use Social Media to Find Freelance Writing Jobs

 Platforms like LinkedIn and Facebook are great for posting that you’re available for work and for joining freelance writing groups. Even if you don’t know anyone in the industry, nearly every business needs content—whether for their website, blog, or social media channels. Someone out there is looking for exactly what you offer. Luckily, there are tons of ways on how to find freelance writing jobs.

Turn Every Job into a Repeat Freelance Client

Once you land your first freelance writing job, it’s much easier to get more. If you enjoyed working with a particular editor or client, don’t hesitate to ask if they need additional content so you’re lined up for repeat assignments. Building long-term relationships with clients can give you steady work and you might even explore getting on a retainer or contract.

Many successful freelancers rely on repeat clients to maintain a solid income stream. (I try to have two or three of these a month!) It’s one of the secrets to freelancing success—don’t let that first freelane writing job be a one-and-done.

Join Content Marketing Agencies and Freelance Platforms

Some people hear “content mills” and run for the hills (yep, I meant to rhyme) but don’t dismiss all freelance platforms as danger zones. Some sites pay peanuts, but others—like Contently, Skyword, ClearVoice, nDash, Toptal, and content marketing agencies that win awards usually offer better-paying opportunities.

These platforms allow beginners to build a portfolio of links so potential clients can see your freelance writing abilities and help you work with reputable brands. Working with some of these agencies is how I secured some of the biggest-name clients I have.

Be Discerning with Low-Paying Freelance Job Websites

 Low-paying platforms often prioritize whoever bids the lowest, meaning you’ll struggle to make decent money. (And you might feel stressed about having to constantly stay on the platform throughout the day.)

Higher-quality platforms vet their writers and connect them with top-tier clients, making them a much better option for serious freelancers. That being said, don’t take anyone else’s advice about these platforms, try some of the notoriously lowering-paying freelance job sites for yourself. You might find amazing work opportunities on there and build great clips.

Try Cold Pitching Editors and Managers

Cold pitching may feel daunting at first—it takes some confidence!—but it’s a direct way to land clients you’ve always dreamed of working with. You might want to start with article pitching to magazines and editorial websites or, cold-pitch marketing managers and content managers at brands to introduce them to you as a potential resource.

Research the companies and editors you’d love to write for, then tailor your pitch to them. This is about playing the long game. You will probably get ignored or rejected but cold pitching strategically is one of the most effective ways to get your foot in the door with premium clients. The more you be specific about why your skills and background are the perfect fit for them, the better your chances.

Build a Freelance Writing Portfolio

A blog is a great way to build your portfolio when you’re just starting out. It shows potential clients what you can do and gives you the opportunity to showcase your expertise in areas you want to write about.

Whether it’s pet care, personal finance, or parenting tips, writing on a topic you’re passionate about can attract clients who need content in that niche.  If you want to land clients in the fitness industry, write blog posts, slide shows, or even social post copy that includes workout tips or healthy meal ideas. It’s your chance to prove you know your stuff.

I tell my freelance coaching clients to write the types of clips their ideal client would want to see in the format they’d hire you to write for them. Yes, you can do interviews with experts even if the content will only live on your blog.

Try Freelance Writing Job Boards to Find Freelance Assignments

Freelance writing job boards are a goldmine for beginner writers. That being said, they can be saturated. Websites like ProBlogger, Contenta, Freelance Writing Jobs, SimplyHired, JournalismJobs.com, and BloggingPro regularly post writing gigs for all experience levels. By checking these sites regularly and applying quickly, you’ll improve your chances of landing quality work. Remember to check LinkedIn, too. Many freelance writing gigs are posted directly on LinkedIn, and you can use the platform to network with potential clients.

Utilize Social Media to Find Freelance Writing Jobs

Social media isn’t just for doomscrolling and entertainment—it’s a powerful tool for promoting your writing skills and finding work. Share your freelance work, post about topics in your niche, and engage with brands and editors. Quite a few editors post on X/Twitter or LinkedIn when they are looking to hire freelance writers. I like using social media to build relationships with editors as well as other freelancers who might pass along gigs or recommendations. It can be a fun community if you’re in the right social circles.

Find Freelance Writing Job Search Success

In my opinion, freelance writing can be a fulfilling and high-earning career if you approach it with the right strategies. (And try to mentally and fiscally be prepared for ups and downs.) Work your network, use reputable freelance job platforms, and setting fair rates can help you find freelance writing jobs that match your skills and interests.

The better the work you’re turning in and the more relationships you’re building with clients you’re working with, the more you’ll be able to make this career last for the long haul.

FAQs

What are anchor clients, and why do they matter for freelance writing jobs?

Anchor clients are those clients who consistently provide work and help stabilize your freelance income. Having one or two anchor clients gives you breathing room to focus on improving your freelance skills rather than constantly hustling for new freelance writing assignments. Most successful

How do I write a good cold pitch?

Keep it short, sweet, and relevant. Address the editor by name, explain why your writing fits their needs, and include a few samples of your best work. Remember, editors are busy, so make your pitch easy to read and get to the point quickly. These are article pitch writing templates that work (and cold email tips, too!)

How do I set freelance writing job rates as a beginner?

Freelance writing rates depend on your experience, niche expertise, type of project, and the client’s budget. Research industry standards and start by charging project-based or hourly rates to ensure fair compensation. Oftentimes, clients will already have a budget in mind.

Over time, gradually increase your rates as you gain more experience and build your portfolio. Learn more about calculating your freelance writer salary.

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