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Clients Industry Writing Advice

What Is a Freelance Example?

If you’re curious about becoming a freelance writer, you’re likely wondering: What does freelance writing actually look like?

From crafting blog posts for businesses to writing scripts for videos, freelance writing covers a wide range of opportunities and the answer to ‘what is a freelance example’ can be a number of things.

Whether you’re just starting out and exploring how to find freelance writing jobs or looking to level up, understanding the different types of freelance writing jobs is key to shaping your career.

Let’s dive into the various types of freelance writing, examples of freelance writing work for each, and what you can expect to work on as a freelancer.

Get Freelance Example Tips 

Here are some examples of freelance writing work to show you what types of freelance writing you might want to explore.

1. Blog Writing

One of the most common and accessible types of freelance writing is blog writing. Whether you’re ghostwriting posts for businesses or running your own blog, this form of writing allows you to educate and engage readers on a wide array of topics. Blog posts typically range from 600 to 1,500 words and can focus on anything from SEO-optimized how-tos to personal experiences that gain a following and keep readers coming back for more.

Example of Freelance Blog Writing:

Blog writing can be a great way to start your freelance career and it’s one of the best ways to showcase your writing talents. It’s a smart move to specialize in a freelance niche like health, technology, or lifestyle, you can increase your rates and gain consistent clients.

2. Article Writing

If you’ve ever flipped through a magazine or found yourself on an online magazine’s website reading about a recent celebrity trend and how you can try it, you’ve seen examples of article writing. Freelance writers often contribute articles to print or digital outlets. This type of writing can involve in-depth research, interviews with experts, and producing content that is educational, entertaining, or both. This is one of the most popular searches someone looks into when learning how to find freelance writing jobs.

Example of Freelance Article Writing:

While article writing can be competitive amongst other freelancers, the pay can be higher than blog writing depending on the outlet you write for, especially if you land work with well-known publications.

3. Copywriting

Copywriting is the art of writing persuasive content for advertising and marketing purposes. Bottom line? You’re trying to sell something. Examples of freelance copywriting can include product descriptions, email campaigns, landing pages, or social media ads. The goal? To get the reader to take action, like purchasing a product, signing up for a service, or subscribing to a newsletter.

Example of Freelance Copywriting:

  • Landing page copy for a brand, like the landing page(s) I wrote for GNC Routines.

Copywriters often charge premium rates, especially if they’re skilled at crafting compelling calls to action that drive conversions.

4. Content Marketing Writing

Content marketing writing involves creating valuable content that informs, educates, or entertains readers while subtly promoting a product or brand. Think of this as storytelling with a purpose. Content marketing can take many forms, from blog posts and articles to case studies and white papers. Sometimes you’ll need to interview subject matter experts (SMEs) from the company or find them on your own. Other times, it’ll be a research only article. Ask teh editor for freelance examples to show you what they’re looking for.

Example of Content Marketing Writing:

If you’re good at knowledgeable advice with brand messaging, content marketing can be a lucrative freelance writing avenue. It’s one of my favorite freelance writing example types.

5. Ghostwriting

Ready to figure out “what is ghostwriting?” Here are the basics: Ghostwriting involves writing content for someone else without receiving public credit. In other words, your name or byline won’t be on it. You could be hired to write blog posts, eBooks, speeches, LinkedIn posts, or even entire books under someone else’s name. Ghostwriters need to be skilled at capturing their client’s voice and tone.

Example of Freelance Ghostwriting:

  • A CEO’s blog posts on leadership strategies for their website or LinkedIn posts is a freelance example of ghostwriting.

Ghostwriting often pays well since the writer is often working on high-profile or in-depth projects. One of the biggest challenges is getting the client’s voice and tone down, and finding new clients if you signed a NDA can make it difficult to show off samples to new clients.

6. eCommerce Writing

You’ve likely noticed more articles these days featuring lists of products with handy “Buy Now” buttons. This is eCommerce writing, where freelance writers create product roundups, reviews, or shopping guides that incorporate affiliate links. Brands and publications use these articles to drive revenue through product sales. Simply put, if you research “best running shoes” and find yourself on a website like Health.com and then decide to buy a product from a link on that page, the publication might get a cut of that sale.

Example of eCommerce Writing:

eCommerce writing can be a stable source of income if you’re comfortable researching products and writing compelling descriptions.

7. Video Script Writing

If you love creating content that comes to life through visuals, video script writing might be for you. (Those of you who perhaps wanted to pursue a career in TV journalism might enjoy this example of freelance writing.) With the rise of YouTube, TikTok, and Instagram Reels, brands are investing in video content more than ever, and they need skilled writers to craft their scripts. 

This type of freelance writing requires strong storytelling skills and the ability to convey a message clearly and concisely through visuals.

Example of Video Script Writing:

  • A script for a company’s promotional video on Instagram Reels or TikTok is an answer to what is a freelance example.

Video scriptwriters are in high demand, and the pay can be substantial, especially if you work with larger brands or production companies. Come up with package rates and add this freelance example on to other services for a serious freelance rate boost.

8. Technical Writing

Technical writing is perfect for those who enjoy diving deep into complex subjects and explaining them in simple terms. This type of writing includes creating user manuals, product instructions, or detailed how-to guides. Technical writing often requires expertise in a particular field, such as technology, finance, or healthcare.

Example of Technical Writing:

  • A user manual for a new smartphone could be a great freelance writing example of technical writing.

While technical writing may require specialized knowledge, it also tends to pay higher rates due to the complexity of the work.

9. Social Media Writing

In today’s digital age, social media writing is one of the fastest-growing types of freelance work. From writing Instagram captions to crafting entire social media campaigns, freelance social media writers help brands maintain a strong online presence. The goal is to engage followers and boost brand awareness through clever, shareable content. Staying on stop of social media trends is a must for this type of freelancer.

Example of Social Media Writing:

  • “Top 5 Skincare Tips for Glowing Skin ✨ #SelfCareSunday” (for a beauty brand on Instagram)

This freelance example of writing requires snappy, concise content and often pays per post or campaign. You can offer social media writing services as an add-on to freelance clients after writing an article for them to boost your income.

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How do I get into freelance writing
Clients Industry Writing Advice

How Do I Get into Freelance Writing

To become a doctor, you need to go to medical school. To become a lawyer, you need to pass the bar exam. To become a freelance writer? The path to entry is not so clear. 

Freelance writing is a career offering flexibility, freedom and variety. Still, many beginners find it hard to break in. But no matter whether you’re wanting to start a simple side hustle, or to change careers entirely, there’s a path you can follow to get there.

Just be aware that the path looks a little different for everyone, no matter what you do to find work or explore how to find freelance writing jobs.

Leverage your background to get started

Some backgrounds might be more beneficial than others if you’re trying to figure out ‘how do I get into freelance writing?’

Journalism and media studies

A background in journalism or media studies offers a deep grounding in critical skills such as researching, interviewing, writing, note-taking, and ethical decision-making. I spent three years in journalism school and sometimes still hear the voices of my lecturers in my head. (“Your first priority is to your reader!” one of them used to bellow.) But a journalism degree is no longer a make-or-break asset for a freelance writer.

Public relations, corporate communications and marketing

These fields also offer a solid foundation for freelance writing. PR and marketing professionals already have great networks, know what the industry looks like from the other side of the desk, and have gained a solid understanding of how to craft messages that resonate with specific audiences. 

Technical or scientific backgrounds

Companies and brands are desperate for writers who can translate complex information into digestible content, so those with a background in a technical or scientific discipline will be in demand. Considering how to become a medical writer? There’s a market for that.

Writing technical manuals, white papers, case studies or other detailed materials is a natural fit for those with a deep understanding of specific subject matter. Book-length projects work well too. For example, Barbara Ehrenreich, a scientist with a PhD in cellular immunology, turned her analytical eye on social issues, penning books like Nickel and Dimed.  These are just some of the types of freelance jobs available to those looking to leverage these kinds of freelance skills.

Education or training

Ever worked as a schoolteacher? Taught English as a foreign language? Tutored high school or university students? Helped one of your kids with their homework? Educational experience can be a valuable springboard for freelance writers. Your ability to identify core issues, simplify complex concepts, and develop step-by-step guides to aid understanding, will stand you in good stead. You might even find a freelance community of teachers who can help if you’re looking into how to get freelance writing work in this field.

Blogging or content creation

If you’ve ever created and maintained a blog, developed content for your website, or thrilled your Instagram followers with in-depth captions, then you already have a head start. These experiences demonstrate that you can create engaging content, build an audience, and manage projects from start to finish. Your blog can even serve as part of your portfolio (see below). Check out these best blogs for freelance writers for inspiration.

Other handy backgrounds 

The good news is that you can leverage almost any background for success. Freelance writers come from disparate occupations. These include bartender and waiter (Elizabeth Gilbert, of Eat, Pray, Love fame), carpenter and fisherman (Outside contributor Jon Krakauer) and forensic psychologist and true crime author Katherine Ramsland.

Identify your freelance writing niche(s)

Having now considered how your background and previous experience might support your freelance writing goals, it’s time to think about your freelance writing niche – or best high-paying freelance niches. Many writers home in on what’s likely to prove most marketable or profitable. But it’s also important to think about what you could happily write about, day in and day out, for the next ten years or more. 

Ask yourself these questions:

Should I use my background as a springboard to get into freelance writing?

You might have a deep understanding of a particular industry or subject, but that doesn’t mean you can’t branch out. Stockbrokers or financial planners might be well placed to write about personal finance, investment strategies, day trading, or trends in cryptocurrency, but that doesn’t necessarily mean that they want to – or should. I wrote personal finance for about five years before I realized it wasn’t for me.

How do I like to spend my spare time?

You might be a keen hiker, a gardening green thumb, or a frequent flier. These passions provide important clues as to what niche or niches might work best for you. Choosing to write about subjects in which you’re genuinely interested will make for a more enjoyable work life. That sense of ease and joy will shine through in your words. 

One niche or several?

Picking a niche is not a case of ‘one and done’. There might be multiple subjects on which you can write with authority. For example, Christina Sterbenz divides her reporting work into ‘criminal justice and drugs’, ‘extremism’, and ‘environment’. Sarah Krasnostein, meanwhile, is a lawyer and television critic who is also adept at writing on criminal justice matters. Just start somewhere. 

Build a portfolio

A writing portfolio serves as a showcase for your freelance writing work. While there’s an art and a science to crafting the perfect writing portfolio, it typically includes a range of writing samples, such as articles and blog posts, or bigger projects that you’ve worked on, including annual reports, white papers, e-books, and more. There are many ways to make your portfolio stand out.

What if you don’t have a track record of publication? You’ll have to do a bit more work upfront, but it’s still possible to launch a portfolio that will make potential clients sit up and take notice.

Dig deep into higher education or professional writing samples

If you wrote a persuasive essay or a research paper as part of your degree, you could turn this into an article, blog post, or op-ed piece. Also think about any reports, sales letters, slide decks, email newsletters, or other writing you’ve created during past employment. These may also be tweaked to wow prospective clients.

Create writing samples

No existing writing projects to pick apart and repurpose? Consider setting aside a couple of days to create work samples from scratch. These articles, blog posts or other types of content should be aligned with the sort of work you’d ultimately like to get paid for. You could publish them on sites like Medium or LinkedIn, or set up a basic blog website as you explore why you need a freelance writing portfolio.. 

Guest post on established blogs or websites

Google ‘write for us’ and you’ll find squillions of blogs and websites looking for contributors. Choose sites that gel with your interests and review previous posts to ensure you have something new to add to the conversation. The pay will be minimal – or non-existent. But guest posts will get new eyes on your work and deliver a published piece of writing for your portfolio.

Write and submit stories ‘on spec’

Writing ‘on spec’ (‘on speculation’) means writing and submitting an article or other piece of work with no guarantee of publication or payment. It involves researching a publication, generating a story idea that fits the editorial mix, writing the piece as if you’d been commissioned, and sending it off to the editor. It’s a bit of a gamble, but sometimes it will help you break in. 

Finding those first freelance writing jobs for beginners

Creating samples, publishing blog posts and writing ‘on spec’ will only take you so far. Finding work as a freelance writer is an ongoing task, but it does get easier over time. 

Here’s how to get out of the starting blocks:

Leverage your network

Let friends and family know you’re getting started as a freelance writer. They might know someone who needs writing services or have connections who could become your first clients. Here’s how to get started copywriting as a beginner.

Tap your professional networks

Review your work history and consider whether any of your former employers, colleagues, or clients might need writing services – or know someone who does.

Join writing communities

Online writing communities offer a way to network with other freelance writers and come to the attention of potential clients. In Australia, Georgia’s Media Circle is an active Facebook group where callouts for writers, press trip offers, industry questions and other information are traded. LinkedIn and freelance-dedicated forums are other good places to start building community. 

Attend networking events

Don’t overlook industry gatherings, conferences, or meetups. These can be great ways to learn new skills, meet potential clients, and establish connections. Events are also a great way to stay informed about developments in your niche. Gatecrashing conferences is one of five main ways I like to generate fresh freelance articlestory ideas.

How to find freelance writing jobs

With all the above steps in place, it’s time to start hunting for freelance writing jobs. It’s worth trying a few different methods so you can determine which work best for you.

Subscribe to the website’s newsletter and get a PDF of “50 Websites That List Freelance Jobs.”

Job boards

Although I haven’t found job boards to be worth the trouble, some people, particularly those starting out, swear by them. Be aware that they are highly competitive arenas where rates are typically low, but if you’re a newbie, this may be the least of your worries. They include ProBlogger, Upwork and Freelancer. They’re a step up from content mills like Textbroker or iWriter, but be cautious nonetheless when using them.

Email newsletters

Some writers collate lists of opportunities gleaned from social media, personal contacts, and various other sources. For a few dollars every month (or sometimes for free) you can subscribe to their newsletter. Sonia Weisner has a weekly newsletter with many such opportunities, as does Kaitlyn Arford, while Australian-based Rachel’s List asks that people purchase a membership (or a 24-hour pass) to access information about advertised gigs. Diana Kelly Levey curates a handful of jobs with each of her weekly newsletters – for free.

Cold pitching 

Cold pitching is my favorite method of picking up new work. It involves approaching potential clients directly, even if they haven’t posted a job listing or given any other indication that they’re eager to hear from you. I’ve secured most of my work by pitching editors directly, with story ideas tailored to their publications. Successful pitching involves painstaking research and it can take a while to fine-tune a strategy that works for you and your niche. But in my experience, cold pitching is the most surefire way to secure a gig. 

FAQs about getting started in“how do I get into freelance writing?”

How much should I charge when I’m starting out as a freelance writer?

If you’re shooting for editorial work, don’t worry. Newspapers and magazines will have their own set rates which they pay to writers – and there’s usually no room for negotiation. However, if you’re focusing on writing for corporates or brands, you have greater freedom to set your own rates. This is key when you want to establish a good freelance writer salary. 

Research the market rates in your niche by viewing freelance writing forums, surveys and job boards. Take what you’ve learned and temper that with the complexity of the assignment, the time a project will take, the client’s budget, and your own level of experience. Starting out, you might be tempted to cut prices just to pick up work – but then clients become conditioned to paying rock bottom rates, which is bad for you and the rest of the industry. Don’t undervalue yourself. Explore the many ways freelancers get paid..

How can I manage my time effectively as a freelance writer?

Freelance writers rarely have the luxury of focusing on a single project at a time. Keeping track of multiple projects, deadlines, requirements, clients, interviewees, invoices and prospects can be daunting at first – and sometimes even when you’ve been at it for quite some time. But juggling multiple balls simultaneously (and cheerfully) is part of the job. 

I find it easier to tackle large projects, by breaking them down into smaller, more manageable pieces that can be tackled sequentially. Some writers swear by project management apps such as Trello or Asana or these top productivity apps, but I find I can stay organized enough with a rolling to-do list. 

I keep getting knock-backs. How can I handle rejection as a freelance writer?

You’re not having a hard time because you’re starting out. Every freelance writer faces rejection, no matter how long you’ve been at it. Rejection is painful, but it’s (usually) not about you, so don’t take it personally. The publication might not want the article you just pitched because they already have a story just like it in the pipeline (in which case your instincts were great, but the timing was bad). 

The editor might have overlooked your email. The magazine might be facing financial woes. The point is that rejection happens for all sorts of reasons. Don’t be discouraged. With persistence, you will break through.

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Clients Industry Writing Advice

How Do I Get Into Travel Writing

Ever dreamed of getting into travel writing? The very notion evokes images of cruising through Queensland’s Whitsunday Islands on a superyacht, exploring the remote Goto Islands in Japan, and swimming with manta rays in the Maldives. These are just three experiences I’ve had in the past three years – and, better still, I’ve been paid to write about them.

But it’s not all cocktail cruises, high-end hotels, or jaw-dropping wildlife encounters. Behind the scenes, there’s a lot of hard work involved, much of it unpaid. It’s an important factor to know when you’re considering ‘how do I get into travel writing?’

Despite the downsides, I still think travel writing is the best gig in the world. Here’s why you should consider adding a travel writing skillset to the existing work you do – and how to get started.

What is travel writing?

Travel writing defies easy description and every freelance travel writer might have their own take on it. It would, on the surface, seem to be about destinations and journeys. Yet what really brings a narrative to life are the people you meet, the experiences you have along the way, and the things that don’t go according to plan. Although travel writing is non-fiction, and thus based on facts, it is highly subjective, being shaped by an individual writer’s interests, preferences, and biases.

What is freelance travel writing?” is another common question from beginners. Travel writer Jonathan Raban described his craft as “a notoriously raffish open house where different genres are likely to end up in the same bed.” Travel writing borrows from multiple genres, including memoir, journalism, fiction, poetry, and (some would argue) commentary. It also crosses a range of subject areas, including history, geology, politics, popular culture, gastronomy, and more.

Even technology gets a twirl, as robotic baristas, contactless check-ins, and wearable tech like translation earbuds continue to change the face of travel.

Travel writing also encompasses multiple different types of freelance writing:

  • You might pen an experiential first-person narrative for a print newspaper,
  • Or a listicle (such as ‘12 fun things to do in Rome’) for a print magazine,
  • Or a research and photo-based slideshow of “20 Must-visit restaurants in London” for a lifestyle website.
  • You might contribute to travel or generalist websites or gather material for your own travel blog.

Do you think longer projects might be up your alley when you look into how to get into travel writing?

 Some travel writers compile guidebooks which are designed to dispense practical advice on where to stay, eat, shop and tour.

As you explore how to become a travel writer, you might consider writing something like Elizabeth Gilbert’s Eat Pray Love book. Others such as Bill Bryson entertain by sharing the funny or absurd aspects of travel while still others share deeply transformative travel experiences.

What are the benefits of adding travel into your freelance writing mix?

Even if you don’t plan on becoming a full-time travel writer, there are sound reasons why you may wish to add a travel writing skill to your repertoire as part of the exercises when you ask yourself “how do I get into travel writing?”

It improves your observational skills.

When you’re trying to capture the essence of a destination, you’re paying keen attention to all the details. There’s a necessary focus on what you can see, hear, smell, taste, and touch. You’re intent on ‘showing’ not ‘telling’, on analyzing your emotional responses, and reflecting on the meaning of it all. This naturally improves your storytelling skills, making your content in all areas more engaging.

(Keep in mined these 13 truths and 1 lie about being a travel writer.)

The novelty stokes your creativity.

Immersing yourself in an unfamiliar destination encourages you to make novel associations – which is one of the key elements of creativity, says Moshe Bar, author of Mindwandering. “The more preprogrammed our thinking is, the less likely innovative connections are to be made and fewer creative ideas will bubble up,” he writes in his book. The exploratory nature of travel writing can thus spur your creativity, benefitting your work in other areas.

You stumble across additional story ideas.

It’s rare to go off on a travel writing jobs assignment and come back with only the story you were originally commissioned to write. Many other possibilities usually present themselves once you’re on the road (usually with minimal additional effort on your part). And they’re not always travel-related. For example, what I’ve learned during travel writing assignments has led to pitches, and subsequent commissions, from business, science and agricultural publications.

How can I get my first travel story published?

Getting your first travel story published might be easier than you think.

Start close to home.

Local newspapers or regional magazines are often looking for stories about nearby attractions, which provides an accessible entry point for new freelance travel writers. Also remember that what’s routine for you is interesting, or even exotic, for someone else. That’s one of the reasons that editors actively seek out writers who are resident in a particular area. Read more about why your backyard is the best place to kick off your travel writing career.

Publish on your own freelance travel blog or website.

You’ll need a strong track record of publication to break into publications like Travel + Leisure and Conde Nast Traveler, but you don’t need anyone’s permission to publish travel stories on your own blog or website. The content you publish may even attract editors and clients looking for fresh voices. For example, freelance travel writer Matthew Kepnes initially wrote about his adventures on his NomadicMatt.com blog – but has since been published in The New York Times, CNN, The Guardian, and more. Travel blogs can also become assets in themselves.

Guest post on established travel blogs.

Guest posting on established travel blogs is another way to get your foot in the door, reach new audiences, or boost your online presence. Some blogs actively seek guest contributions and provide detailed submission guidelines, allowing you to craft submissions that best suit their needs.

Some pay a nominal fee; others don’t pay at all. This might be acceptable if you’re just starting out. Travel blogs that currently accept guest posts include The Art of Travel, Practical Wanderlust, and Backpackers World Travel.

How do I break into the big-league travel publications?

Exposure on your own or more established travel blogs will only get you so far. Eventually, you’ll want to sell your stories to a travel publication that’s willing to pay for them – and this usually starts with freelance article pitches to the editor.

A travel story pitch needs to identify the destination you’re proposing to cover.

As with other pitches, open with an engaging hook which captures the editor’s attention and gives them a sense of what’s to come. (I recommend writing the first couple of sentences of the story you’re proposing to write, using all the colorful sensory detail you can muster.)

It’s also important to identify your travel article’s angle – that is, the unique perspective you’re planning to take with this freelance travel feature.

‘Kyoto’, for instance, is a destination, not an angle. But exploring the essence of Kyoto, as revealed through its Zen gardens, as in this piece in The New York Times, is an angle. 

Your pitch will also need to answer the two questions that are usually top of mind for editors – “Why this?” and “Why now?”

For example, a new airport, along with the introduction of international flights, makes a story about the under-the-radar destination of Greenland newly topical.

A freelance travel article pitch may also identify why a particular story is a good fit for that publication – or why it would work well in one of the publication’s regular sections.

Don’t forget to include details on your credentials with a link to your portfolio – which is why getting those first few freelance travel stories under your belt, as described earlier, is so important.

How do you find publications to pitch to?

Despite the generally grim state of editorial publishing, it seems there are still trillions of travel publications to pitch to.

One of the ways I still like to find them is by browsing the shelves of my local news agency or library.

Along with top tier print publications such as Conde Nast Traveler, National Geographic Travel and Travel + Leisure, there are also those aimed at particular niches.

In my local (Australian) market, these include publications focusing upon high-end travel (think Luxury Travel Magazine), adventure (including Wild), the intersection of travel, food and wine (as in Gourmet Traveller) and many more.

Most generalist magazines and newspapers also have travel sections.


There are also publications which contain substantial travel content such as Roads & Kingdoms, Outside Online, and Adventure.com.

Don’t overlook B2B trade publications such as Travel Weekly and Skift, which are aimed at industry professionals such as travel agents and destination marketers rather than the general public.

Many publications in all the categories above will have submission guidelines which provide useful guidance on what they’re looking for and might even serve to spark ideas.

Searching freelance job boards such as Contena, joining groups such as TravMedia or professional associations such as the Society of American Travel Writers, subscribing to curated lists of editor callouts such as  Opportunities of the Week Newsletter x Study Hall, are other good ways to keep your ear to the ground about travel writing opportunities.

FAQ about getting started in travel writing

What does travel writing pay in 2025?

Few publications are upfront about the rates they pay for travel writing. That’s because they vary wildly depending on the publication, story type, and writer’s willingness to work for peanuts – or for nothing.

For example, despite publishing a finicky list of ‘dos and don’ts’ for writers, BootsnAll does not pay for submissions. Rather, it offers exposure (which might be acceptable if you’re trying to build a portfolio), and a single backlink (which comes in handy if you’re keen to promote your own blog).

At the other end of the spectrum, big budget publications like Conde Nast Traveler and Travel + Leisure used to pay up to $2.00 per word for the print publications, according to Who Pays Writers. (Note that those numbers were from 2017.)

However, some contributors to that freelance rate website have also reported rates of as little as $0.17  USD per word for those same publications.

In my experience, the majority seem to pay anywhere from $0.30 USD to $0.62 USD per word.

But when you factor in the time spent travelling, then subsequently writing the relevant stories, the difficulty associated with making a living through editorial work alone becomes apparent.

For that reason, many travel writers also take on various types of freelance writing for other niches, content writing for brands (BTW, what is “content marketing?”), tourism boards, or travel companies, or blogging for their own sites.

Writing on his own blog, Tim Leffel claims that publishing a story on your own travel blog is likely to yield far better financial returns over the longer term than publishing the same story with a mainstream media title.

Do you pitch the story first or do the travel and then pitch it? 

This is a real chicken-and-egg scenario, with no satisfactory answer other than ‘it depends’.

Often, you’ll only uncover the most captivating angles once you’ve had time to explore a destination.

And when you’re just starting out, you generally won’t have the support of tourism boards and other travel industry players, so you’ll often need to travel at your own expense.

After spending time on the ground, you can then write about your travels, in the hope that an editor is sufficiently interested and engaged to buy your words.

However, more established travel writers tend to pitch an editor first, and then undertake the travel.

That’s because once you’ve secured a confirmed commission from a publication, you’re in a much stronger position to seek sponsorship for your trip from the relevant tourism board, or hotels, restaurants, and tour companies that will feature in your story.

Just be aware that there are some big name titles – including BBC Travel, The New York Times and The Washington Post – which won’t commission stories based on sponsored travel.

In practice, I usually pitch first, so I can set off with at least one confirmed commission, along with the sponsorship that makes it all possible.

On the road, I almost always stumble upon additional stories which can be placed subsequently.

Discover how to wring multiple stories from each trip.

How do I get invited on press trips?

Once you have a few published travel stories under your belt, you’ll likely start to receive press trip invitations – either from PR representatives or editors you’ve previously worked with.

Also known as group familiarization trips (or ‘famils’ or ‘fams’) these tend to be fast-paced, but rewarding.

To increase your chances of being on the invite list, it’s important to build (and maintain) a quality freelance portfolio.

Attending networking events such as TravMedia’s International Media Marketplace (IMM) is another way to build contacts and learn more about upcoming press trip opportunities.

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Clients Money Writing Advice

What Is Ghostwriting?

I’m a ghostwriter.  I started ghostwriting in 2015 as a freelance blogger and ghostwriting contributor. Before that,I was unfamiliar with the term “ghostwriter,” and also wondered “what is ghostwriting?” like many people do tdoay.

In many ways, my knowledge of ghostwriting was limited to references in movies or television shows. I happened to stumble on ghostwriting as an opportunity to make additional income.  I utilized platforms like Upwork or Fiverr to gain experience as a freelance ghostwriter. While building my portfolio as a freelance writer, the idea of writing anonymously for entrepreneurs appealed to me. In the beginning, it was difficult finding work online or social media. 

Why? 

Most people were only familiar with the term ghostwriters within the music industry. With perseverance and consistency, I began to gain more traction and referrals as a ghostwriter. I was determined to make a name for myself as a ghostwriter online. Today, I’ve ghostwritten over 100 books, articles, blogs, and social media posts—it’s part of my freelance brand. In this article, I’ll provide insight on what is ghostwriting and how you can get started.

What is Ghostwriting?

Back in the day, ghostwriting was mostly a publishing term. 

It meant an author wrote a book or article for someone else, without getting any credit. But now, thanks to digital media and self-publishing, ghostwriting has spread across many industries.

These days, it’s used everywhere—marketing, advertising, even academic writing. 

What is ghostwriting? By definition, ghostwriting is when someone creates content for another person or business, like blog posts, social media posts, speeches, presentations, or yes,,books.

The goal? 

To deliver top-notch content that matches the client’s brand and message while they focus on other aspects of running their business. Ghostwriters often work behind the scenes, using their writing skills to bring someone else’s ideas to life.

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What is the goal of ghostwriting?

The goal of ghostwriting is to bring someone else’s ideas and vision to life. It requires a deep understanding of the client’s goals, target audience, and writing style. The ghostwriter must be able to seamlessly blend their own writing skills with the client’s voice in order to create content that feels authentic and genuine. It’s not easy to do, which is why ghostwriting is one of the highest-paying freelance skills out there.

How does ghostwriting work?

So, how does the ghostwriting process work? Ghostwriting typically involves a client hiring a ghostwriter to write content on their behalf. The contents can include articles, blog posts, books, speeches, social media posts, op-eds, to name a few. The client sometimes provides the ghostwriter with ideas, outline, or notes for the content they want to be created. Other times, the client and writer brainstorm topics together that would help the client achieve their goals.

The ghostwriter taps into their expertise and writing skills to craft the content while staying true to the client’s vision. This often involves multiple rounds of revisions and feedback from the client until the final product meets their expectations.

Ghostwriters may also conduct research on behalf of their clients in order to ensure accuracy and credibility in the content being produced. They must also maintain strict confidentiality and not reveal any information about their role as a ghostwriter unless given permission by the client.

Why hire ghostwriters? 

There are many reasons a client would hire a freelance ghostwriter, including lack of time, writing skills, or simply needing a fresh perspective on ideas. Ghostwriters can also help busy professionals who want to maintain a strong online presence but struggle with finding the time to create regular blog posts or social media content.

In addition to writing for individuals, ghostwriters may also work for companies and organizations, creating content such as marketing materials, reports, and website copy. They may specialize in certain industries, in the best freelance niches, or topics and use their knowledge and research skills to make the content informative and engaging.

Is ghostwriting illegal?

No, ghostwriting is not illegal. Some also ask, “is ghostwriting ethical?”

 It is a common practice in the writing industry and both parties enter into an agreement regarding ownership and usage of the written content. However, it is important for both parties to have clear communication and understanding of the terms to avoid any legal issues.

Ghostwriting can also be considered ethical as long as the credited author acknowledges the help of the ghostwriter. In fact, many well-known authors and public figures use ghostwriters to help them with their writing projects. Some ghostwriters might reveal that they worked on a project for a client when they weren’t supposed to say anything. It’s common concern for ghostwriting clients and why having contracts will protect both parties.

How do ghostwriters get paid?

Thankfully, ghostwriters usually get paid well for their services. The payment structure and amount varies depending on the project and agreement between the ghostwriter and author. Some ghostwriters charge a flat fee for their work while others may receive a percentage of the book’s profits.

Ghostwriting can be a lucrative career for writers with excellent research and writing skills. It also keeps things interesting, allowing them to work on various topics and projects without being tied down to one specific genre.

However, it is important for ghostwriters to have contracts in place to protect their rights to the written content and ensure they are properly compensated for their work.

When you’re ready, here’s how to get more ghostwriting clients in 2025.

What is the difference between a ghostwriter and copywriter?

Ghostwriters and copywriters might both create written content, but their roles are different. A ghostwriter works behind the scenes, writing things like books, articles, or speeches for someone else, like an author or public figure. 

The twist? 

The ghostwriter doesn’t get the credit, their client does.

Freelance copywriters, on the other hand, focus on creating content that promotes a product or service. Think website copy, marketing emails, social media posts, or ads. For ghostwriters, an NDA prevents them from disclosing clients they have worked with in the past. Thus, creating a barrier with many ghostwriters to authenticate their work.

Here’s a sneak peak if you’re wondering what is a freelance example of copywriting?

Who hires ghostwriters?

Ghostwriters are often hired by individuals who want to publish a book but do not have the time or writing skills to make that happen. This could include high profile leaders, celebrities, , politicians, or anyone who wants to share their story or expertise but doesn’t  have the time to write it themselves. Ghostwriters can also be hired by companies or organizations to create content for their website, blog, or social media platforms.

Here’s how to find freelance writing jobs

Why Freelancers Should Try Ghostwriting

Ghostwriting can be a very lucrative opportunity for you to earn a passive income as a freelancer. Having this writing skill gives you the opportunity to work with clients from various backgrounds. While allowing the ghostwriter to become a subject matter expert.

Ghostwriting is often misunderstood as a simple act of writing under someone else’s name, but it is actually a collaborative process. It can be a lucrative opportunity for freelance writers who are ready to add on new skills and offerings to clients. Partnering with a ghostwriter is a smart idea for leaders, influencers, or first-time authors who are looking for expertise, efficiency, and want to enhance the quality and success of their content.

Ghostwriting is a great opportunity for freelancers to grow professionally and experiment with the various types of ghostwriting services available.

Ready to kick-start your freelance writing career? here, 10 lessons to launch your business
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Industry Writing Advice

7 Suggestions on How to Improve Your Writing So Freelance Clients Want to Hire You

If you’re a freelance or nonfiction writer, you write…a lot. While it’s easy to fall into the routine of getting an assignment or brief and jumping right in, writing is a skill that is refined over years of practice. So even if you’re making a living as a writer, there are still times when you may want to learn how to improve writing skills.

Follow these tips to become a better writer, one word at a time.

7 Tips on How to Improve Your Writing as a Freelancer or Professional Writer

Learning how to become a better writer will take practice but you’ll see the results pay off in dividends from freelance clients and being able to charge a higher freelance rate. (BTW, how do freelancers get paid?)

1. Use Resources

Writers don’t create in a vacuum. Using available resources can help generate ideas, refine the finished product, and improve your efficiency. Doing this can also help you become a better writer as you continually learn and refine your process.

Here are some tools to explore:

  • Grammarly: Catch typos, improve clarity, and make your writing more concise.
  • Hemingway Editor: Highlight difficult-to-read sentences, passive voice, and more.
  • AI Tools: AI LLMs like ChatGPT, Perplexity, and Google Gemini can offer answers to complex questions. But they can also generate outlines and ideas and check for grammatical errors. I have an issue with using passive voice too often in my writing, so I’ll upload the text of the article and ask ChatGPT to identify passive voice, so I can fix it. It can also help with brainstorming and outline creation (I used it to create the outline for this article, in fact!).
  • Coggle: Create mind maps and diagrams to brainstorm and organize ideas.

Each of these resources can be instrumental in sharpening your skills. Some of these are on our top productivity apps for freelancers, too.

2. Take a Course

If you want to dig deeper into how to improve writing skills, consider taking a writing course. Platforms like MasterClass and Skillshare offer lessons from top writers.

For example:

  • MasterClass features lessons from Margaret Atwood, Neil Gaiman, and others.
  • Skillshare has specialized writing tips for freelancers and insights into freelance writing as a craft.

This website’s founder, Diana Kelly Levey, has freelance writing online courses on Teachable that provide lessons on how to get started freelance writing as well as how to write a freelance article.

3. Write for Fun and Self-Reflection

I know that when you write for your job, sometimes writing for fun isn’t the most appealing way to spend your time…but on the other hand, we’re writers, and it’s what we do! As you explore how to improve your writing, it’s important to explore different styles of writing. Whether you work on a novel, short story, poems, journaling prompts or another form of non-work writing, writing for fun can help you sharpen your skills.

Not sure where to start?

You can alsoseek out websites that provide prompts or ask an AI LLM to create a list of prompts. The beauty of this is that you can get as specific or broad as you want. For instance, I just asked Perplexity for the following:

  • Can you create a series of writing prompts that will expand my imagination and writing skills?
  • Please generate a list of 10 self-reflective journaling prompts.
  • Can you suggest prompts that focus on overcoming challenges and setbacks.
  • Create a list of 5 writing prompts that could expand into ideas for a novel (these were actually really good!).

4. Walk away from your writing

This seems counterintuitive if you’re working on being a better writer, but walking away from your writing for a few hours or days can help you see it with new eyes. This is especially important if it’s a project you’ve spent a lot of time with or felt bogged down by. Taking breaks from your work is some of the top pro advice for beginner freelance writers.

When you return to it you’ll be better able to spot errors or rework sections that need some tweaking. It’s one of the secrets of how to improve writing skills.

Learning how to become a stronger writer in the 5 high-paying freelance writing skills will net you a higher income this year.

5. Read Actively

You may have heard the phrase “read like a writer.” Basically, it means reading with an eye for what the writer does with their words and structure. While reading for fun is great (seriously, it’s the best), you can also read different styles of writing and work from different writers to see how they craft their work. This can include reading short fiction and nonfiction, novels, magazine articles and newspaper articles, print and online newsletters, business blogs, and even poetry and lyrics to see what literary and style devices others use. 

When you find something that you really like, you can bookmark it or save it in a designated folder to come back to later when you need some inspiration.Understanding the techniques and devices that make other people’s writing engaging can, in turn, make your writing more engaging as you implement them into your process. 

Knowing how to write better will help you land more work in the types of freelance writing that pays freelancers well.

6. Accept feedback

This may be the hardest one on the list, but accepting and implementing feedback is pretty much a surefire way to improve your writing. But, that said, a cold chill still runs through my body when an editor sends feedback my way. It can be difficult to swallow your pride, especially if it’s a project that you’re close to, but feedback can reveal any shortcomings and help you remedy them.

You can also reach out to other writers if you have an assignment that needs a second set of eyes. I had a writer friend send me some of her writing to look over the other day, and I really enjoyed the chance to help out! 

7. Create an Idea Bank

You know how ideas hit at the strangest times — driving in traffic, doing the dishes, and (of course) in the shower? That’s when it’s important to write them down, so you don’t spend the next day wracking your brain trying to remember the great idea you had right before you went to sleep last night (which I am definitely not doing at this exact second…that’s a lie, I am.)

You can keep your idea bank anywhere and having it written down to refer back to will help you become a better writer. I personally have Google Keep lists for LinkedIn post ideas and freelance article pitches, but people also use Trello, Notion, Google Docs, or a good old fashioned notebook. This is especially helpful when you sit down to write and, well, nothing happens. You can go to your idea bank and pull from there! 

Make it worth it

While all of these ideas can help you improve your writing, they may not all work for you. And let’s face it, we’re all busy, so improving your writing doesn’t have to take up a bunch of time. You can choose one or two activities to focus on and maybe only do it once or twice a week. Other ideas, like incorporating AI tools into your writing can actually help you improve your writing and potentially make you more efficient. You can test out a few and see what works for you!

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Freelance Jobs Industry Writing Advice

What is Content Marketing Writing?

Do you think you’re missing out by not knowing the answer to ‘what is content marketing writing?’ This article will give you helpful insight into this form of writing so you don’t have to smile and silently nod. Sometimes people use freelance content marketing writing and journalism writing interchangeably. This can be misleading. 

Each discipline requires a specific skill set. Yet, each field brings a different flair for writing to specific audiences—and both might require interview and researching skills—but content marketing writing is about creating awareness for a product or brand.

It’s biased, even if a brand or product isn’t mentioned in the article. Journalism involves unbiased reporting and research, any conflicts-of-interest should be eliminated or at the very least, disclosed. Sometimes journalism is referred to as content writing but what makes it journalism is the reporting aspect.

You might be wondering if you’ve ever read a content marketing writing example before but you probably have—it’s everywhere. I’ll give you an example. 

Have you ever typed in a search into Google, then clicked on an article and read an informative article and been surprised to look up and realize it was under a product’s website? That’s an example of content marketing writing. It may have mentioned the product or service or it may not have. It likely included some kind of “call to action” (CTA) to do something, like sign up for a newsletter, join a mailing list, or learn more about the brand. 

Your work as a freelance content marketing writer can greatly impact brand loyalty and customer satisfaction. It makes a rewarding and irresistible profession. 

What is Content Marketing Writing to a Freelancer?

Freelance content marketing writing is versatile and merges individuality and strategic marketing goals. It involves compelling, purpose-built content that engages the target audience and ultimately leads to a sale. This type of writing relies on information that provides captivating storytelling that draws in readers and turns them into brand loyalists.

Freelance content marketing writers in this field can reach out to marketing managers, VP of marketing, and content managers to share their backgrounds and expertise to let them know why they’d be an asset to the brand. There’s plenty of work to be found in small businesses, large brands, and large associations.

(Read samples of introductory emails to send to content marketing managers.)

Could the answer to “what is content marketing writing” be that it’s your next freelance writing skill to add to your LinkedIn profile? Freelance content marketing writing is a satisfying and lucrative freelance skill to have. You’ll drive customer satisfaction and conversion rates through the following types of content marketing writing:

  • Blogs
  • Social media posts
  • Newsletters
  • White papers
  • eBooks/Digital downloads

A content marketing writer aims to capture the brand’s audience, resulting in a trusted customer. 

Freelance content marketing writers use their exceptional writing skills, marketing knowledge, and add data and research findings to create content that gets ranked well on SERPs (Search Engine Results Pages) and turns audiences into repeat visitors.

Content marketing writing also helps build brand awareness. This tactic generates organic leads and happy clients, making this one of the highest-paid freelance writing skills. Freelance content writers can work with several clients in different niches, like health, beauty, Software as a Service (SaaS), pets, healthcare, and personal finance.

You might even hear of this type of content as B2B or B2C writing. B2B is business to business (think of a software company selling their product to Microsoft). B2C is business to consumer. This could be a blog on a beauty brand, a pet product, or a service provider’s page.

It’s about being a well-versed professional. You must understand the customer’s pain points and search engine optimization, known as SEO. SEO involves addressing relevant topics that others have looked up on the internet. 

For example, when searching “ how to become a freelance marketing writer” or “how to get started as a marketing freelancer?” These related searches in your content can be great for keywords or headlines. Why? It’s because you are answering questions people want answers to. Content marketing writers are critical. They provide key information while being relatable and business-oriented. Knowing how to write good articles as a freelancer with primary keywords and secondary keywords is essential for success in search engine rankings and from your client’s standpoint. 

Content Marketing Writing vs Magazine Writing

Content marketing writing has a different voice, framework, and audience. It is not like magazine writing. Magazine writing tends to be shorter than content marketing writing, this could also depend on the publication. 

The goal of magazine writing or editorial writing for magazines is to inform and entertain magazine subscribers of digital audiences on various topics related to the magazine. This type of writing isn’t trying to sell anything–other than maybe an editorial magazine subscription. Magazine writing is more likely to focus on a publication’s audiences (although there’s a lot of affiliate marketing and sponsored content on and in magazines these days). Magazine-style writing often includes feature stories, reported articles, interviews, or personal essays. 

Content marketing aims to engage and convert target audiences for brand awareness. Content marketing writing concentrates on customer action, generating leads, or boosting sales. An example is “7 Reasons Why You Should Switch to Vegan Lip Products,” and you’ll find this blog on a vegan beauty company’s website, possibly with a link to sign up for a newsletter and get a promo code. Magazine writing would likely include a non-biased roundup of the “7 Best Vegan Lip Products.” 

How Much Does Freelance Content Marketing Writing Pay?

Be honest. When you explored, “what is content marketing writing,” you certainly wanted to know if being a freelance content marketing writer pays well.


When you’re a freelance content marketing writer, pay is commonly per project or per article. If you and the client come up with an agreement about a specific number of pieces (articles) you’ll produce per month as an ongoing relationship, it’s known as a retainer agreement. 

As of 2024, many content marketing writing assignments tend to pay better than online magazine assignments of the same word count. That might be because brands have more money and stand to potentially earn more with each piece of content. 

In general, content marketing writing likely pays at least $0.50/word and up, often closer to $1/word/

Freelance content writers can charge based on the complexity of the scope of the project. Magazine writing can also receive payment for the number of words, interviews, research involved in the piece, and per project. The magazine determines writers’ rates based on the magazine’s budget and the writer’s level of experience.

How Do Editorial Writing and Freelance Content Marketing Writing Differ?

Editorial writing is also known as opinion writing. The author expresses their opinion or viewpoint on a particular topic. This type of writing is generally published in newspapers or magazines. Freelance content marketing writing builds readership for a brand and drives traffic. 

Editorial writing emphasizes the editorial board or author topics the team represents. You can find the editorial team on the publication’s website. They’re a group of professionals with diverse skills in fact-checking, writing, and editing. The team ensures that the information presented is accurate, engaging, and error-free. That being said, a brand’s CEO can write an op-ed and submit it for possible publication. It will likely be skewed to support their brand’s initiatives but it should also be well-reported.

Editorial writing style is more persuasive. It focuses on using logic to support the opinions. Content marketing styles use storytelling to optimize the readers’ experience and with a call to action (CTA). This will encourage the reader to take part in their offer. An example of a call to action is “I want this”, “ or “Download here” or “Learn more.” 

Writers sprinkle these phrases throughout their content marketing blogs to entice the reader to view what they’re selling. Editorial writing may not include a call to action. Yet, it provides a format centered on current events, cultural trends, or social issues.

Content marketing writing often focuses on brand stories and case studies.

Which Style of Writing Suits You: Content Marketing, Magazine Journalism, or Editorial Writing?

Freelance content marketing writing is versatile and merges individuality and strategic marketing goals. It is also a high-paying freelance niche and allows growth and opportunity. Content marketing writing builds trust and authority. It uses well-crafted words to inspire the audience. If you enjoy writing blogs to drive organic traffic, freelance content marketing writing is for you. But let’s recap on the difference between magazine journalism writing and editorial writing. 

Magazine journalism writing tends to be longer than content marketing writing and its goal is to inform and entertain audiences online and print to encourage repeat visits. 

Typically, magazine writers earn payment based on the number of words, while freelance content marketing writers earn payment based on the project. Editorial writing is persuasive and it uses logic to support the opinions. Content marketing styles use storytelling to optimize the readers’ experience. 

Now that we’ve satisfied your top questions on “what is content marketing writing?” learn how to improve your writing skills so you can earn higher rates in any field.

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Mindset/Motivation Writing Advice

The 6 Best Tips for Creating a Freelance Brand

Your brand is your promise to your potential clients—it tells them what they can expect from you and sets you apart from others. That includes your website, your social media profile photos and the content you share publicly.

You wouldn’t show up to a job interview looking like a slob. Think of it like that when a potential freelance client discovers your freelancer brand.

Here, get the essential steps to crafting a compelling personal brand that resonates with your target audience and attracts more freelance business.

How Do I Get Started Building a Personal Brand As a Freelancer?

Make sure you uncover and develop these freelancer branding elements so clients know what to expect about you and your work when they come across your page(s).

Discover Your Unique Value Proposition (UVP).

Your UVP is what makes you stand out from the competition. Take time to reflect on your key strengths and how they solve problems for your clients.

  • Do you help clients get more done in less time?
  • Do you pride yourself on working with high-end, sophisticated clients who target a niche clientele?
  • Are you a freelancer who loves to infuse humor into everything you do and wants to find freelance clients who support and celebrate that?

Clearly defining your UVP not only helps articulate your brand as a freelancer but also attracts the right clients who align with your values and expertise.

Your freelance writer website should share this clearly and near the top of the page.

Keep Freelance Brand Messaging Consistent Across All Platforms:

Consistency is key in branding. Your website, social media profiles, and professional portfolios should convey the same message and aesthetic. They can have similar profile photos, fonts, and colors that are part of your freelancer brand. This uniformity builds trust and makes your brand easily recognizable to potential clients.

Established branding helps you become recognizable across different audiences, fostering familiarity and trust with potential clients. You know if you see a check or swoosh without the word “Nike” you’re still looking at a Nike brand. When you see a signature plaid color, you think of Burberry. Branding takes time in order to build that instance recognition. But it’s a worthwhile pursuit so clients and potential customers come to recognize you and your work.

Get Professional Photos Taken

Invest in professional freelance branding photos that reflect the professional freelancer you are. Choose props relevant to your business to convey your expertise and personality effectively. As a writer, I took photos with my laptop, phone, and notebook, and showed myself in professional-looking elements. If I were working on a freelancer personal brand that involved fashion or hair styling, I’d show those props in the photo.

It’s okay to show slightly different photos, in my opinion. I have different professional photos on my website and LinkedIn profile from Facebook and Twitter but the photos were all taken the same day and you can tell it’s the same person. That’s the crucial element.

If you don’t have money for this, consider asking a photography professional to do some bartering. You can help them with their website copy, social media copy, or content in exchange for photos.

Develop an Engagement Strategy to Entice Clients to Your Freelance Brand

Regular interaction with your audience can significantly enhance your brand presence. Share valuable content, join discussions, and contribute to forums that align with your expertise.

Share, repost, and comment to help others grow their platforms and increase your freelance brand profile.

The more visible you are, the more you’re perceived as an authority in your field. A well-established personal freelance brand can attract followers, readers, and fans who are interested in your work, services, and expertise. This audience can be valuable for selling digital products, online courses, and other services.

Share Testimonials and Social Proof

Showcase your success by sharing client testimonials and case studies. These validate your expertise and demonstrate your impact in tangible terms, which can be highly persuasive to prospective clients seeking proof of your capabilities. Ask for referrals and recommendations on LinkedIn. Reach out to current clients and request feedback, analytics data you can share, as well as a testimonial you can include on your freelance writer site.

Work on Continuous Learning and Being Nimble

The digital landscape is fluid and changing each day. Stay ahead by upgrading your skills and adapting to new trends. Demonstrating your commitment to growth and learning can be a powerful aspect of your personal brand that instills confidence in potential clients.

As a freelancer, your brand is your identity. If you don’t cultivate a freelancer brand to share no one else will. Create the image you want to share with the world so you’re in control of what clients see when they research you.

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Mindset/Motivation Writing Advice

5 Ways to Start Freelancing with No Experience

There’s never been a better time to get started as a freelancer—even if you want to start freelancing with no experience.

As conventional career paths continue to shift, demand for freelancers is skyrocketing.

Upwork’s Freelance Forward: 2023 report found that almost 2 in 5 American workers were freelancers, collectively contributing $1.27 trillion to the US economy in annual earnings in 2023.

Eager to join them but worried because you’ve got no experience?

No problem. Understanding how to find freelance writing jobs isn’t rocket science. It just takes some effort.

How to Land Your First Client When Freelancing with No Experience

Seriously considering how to become a freelance writer with no experience? Here’s what to do

For newcomers, finding a foothold among seasoned pros can feel like a pipedream.

Yet every successful freelancer had to start somewhere.

The truth is that you already have everything you need to get your first clients as a freelancer.

Even without a solid track record, you can still leverage your skills, passion, and determination to carve out your corner of the freelance world.

Here are five ways to get started from scratch when you’re a beginner freelancer and don’t have experience.

1.       Tap your existing networks

The saying, ‘It’s not what you know, but who you know’, has never been more apt when it comes to finding your first (and next) freelance gig. This is by far one of the best ways to find freelance writing jobs for beginners.

Personal connections play a huge role in accessing freelance opportunities.

Think about how you found your last plumber, dog walker, caterer, or other service provider.

Chances are, you asked friends, family, and colleagues for word-of-mouth referrals first.

That’s because 92 percent of consumers trust recommendations from friends and family over all other forms of advertising, according to a Nielsen Global Trust in Advertising report.

Tapping your existing network means you capitalize on inherent trust relationships established over time.

People you know will be eager to help you on your way.

And new clients are more likely to hire freelancers who they know – or who come recommended by someone they know.

2.       Reach out to new contacts to determine how to become a freelance writer with no experience

Some science says that the number of stable social relationships we can maintain is around 150 people.

So stretching beyond your existing network can also help you get your first clients as a freelancer.

Broaden your horizons—by attending industry events, participating in workshops, webinars, and online courses, or joining and participating in professional associations.

Attending conferences is another way to build connections.

I attend The TravMedia Summit and International Media Marketplace (IMM) in Sydney every year.

The presentations, panels, and speed-networking sessions always offer useful information and insights.

But, as in every other industry, the real value of a conference lies in the serendipitous interactions that occur outside the formal agenda.

Chance encounters at social drinks, coffee breaks or formal dinners always tend to open doors to new opportunities—and might just help you land your first client.

3.       Build a freelance portfolio

Imagine, for a moment, you’re getting married.

You and your betrothed want to capture every special moment.

Would you entrust the job to a wedding photographer without being able to view their work beforehand?

Other freelance roles are much the same, even if they’re not so visually oriented.

From graphic designers and social media managers to web developers and virtual assistants, all sorts of freelancers find that a portfolio is a powerful sales tool.

A portfolio establishes credibility by showcasing your skills and expertise to potential clients, letting them “try before they buy”.

Of course, your portfolio needs to be tailored to the work you do.

For example, a freelance voice-over artist I know posts recordings from her previous gigs on her Instagram page.

And before she had any gigs, she posted samples she’d recorded in her home studio.

This helped her get her first clients as a freelancer. You can do the same when you’re exploring how to freelance with no experience.

Write samples that your ideal client would want to see. Post them on your site, or even on LinkedIn.

4.       Cultivate your digital presence

We all have a digital presence.

The question is whether it’s working in your favor.

The editor of one Australian travel publication says that when a new freelance writer comes knocking, the first thing he does is look at their social media profiles.

Is this person a keen traveler? What are their interests? How professional and polished are their posts? Are they consistent (meaning reliable)? How well do they communicate?

Freelancers in other fields can also use social media to bolster their personal brands.

Share valuable content to establish yourself as a thought leader in your niche. It’s one of the best ways to get started freelancing with no experience.

Post behind-the-scenes snippets to pique curiosity and increase the “know, like, trust” factor. You’ll probably find that this tip for how to become a freelance writer with no experience is fun to implement.

Provide “sneak peeks” of your latest products or services, or use social media to showcase your latest work.

Reveal some of your personality, your history, your journey.

You could conceivably land your first client as a freelancer by having a decision maker click on your profile and think, ‘Wow, this person is perfect for the project I have in mind.’

5.       Write on spec to start freelance with no experience

Or do whatever type of freelance service you offer “on spec.” Writing “on spec” means crafting stories without any guarantee of publication or payment – unless a publisher or client opts to use it.

While not as common in other freelance fields, the same principle applies.

Do the work. Cross your fingers. Say a prayer.

The first story I ever sold was written on spec. (I didn’t know about pitching back then.)

Writing on spec is a strategy I still use sometimes to break into new publications – even three decades after starting out as a freelance writer.

Sinking time and effort into projects that might never see the light of day can be disappointing, frustrating and, when used as your standalone sales strategy, financially unsustainable.

But writing on spec is also necessary sometimes for a whole host of reasons.

Certain subjects just don’t translate to compelling pitches.

Imagine, for instance, if Joan Didion had tried to sell her much-admired In Bed by crafting a pitch about excruciating headaches.

Then there are those editors who, no matter how many clips you have, demand you submit the first article on spec.

Yes, there are people out there hell-bent on exploiting you.

You could always walk away.

But sometimes it’s worth taking the risk of a few (potentially) wasted hours to have the opportunity to demonstrate what you can really do.

And perhaps land your first client as a freelancer.

Kick-Start Your Freelance Career Today

The freelance landscape is ripe with opportunities, and the time to seize them is now. With conventional career paths evolving, freelancers are in high demand, contributing significantly to the economy. As this guide to starting freelance with no experience shows you, there are a lot of ways to land your first freelance job or secure a freelance writing job. Try one or all of them or find your own best practices.

Get more information on how to become a freelance writer with no experience by signing up for a freelance newsletter. Enter your details into the module on the right.

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Clients Freelance Jobs Money Writing Advice

How To Get More Freelance Ghostwriting Clients In 2025

The demand for ghostwriters is growing and you need to position yourself as a top choice for clients to get more freelance ghostwriting clients in 2025. Most ghostwriters focus on maintaining their current client list or increasing their rates at the end of the year. But several other strategies can help you attract even more clients and grow your business in the coming year, particularly as you think about 2025 freelance writing trends.

Want more, high-paying freelance clients and less stress in 2025?

If you’re a ghostwriter looking to expand your client base, start strategizing now. Here, we’ll cover tips to help you land more ghostwriting clients in 2025.

What is Ghostwriting?

In a simple definition of ghostwriting, it involves writing content for someone else without receiving credit. It can range from books and articles to speeches and blog posts. Clients hire ghostwriters when they need writing help but don’t have the time, skills, or desire to do it themselves. As a freelance ghostwriter, your role is to capture your client’s voice and style so they can present the work as their own.

Why Is Ghostwriting a High-Paying Freelance Skill?

As demand for ghostwriting services rises, your opportunities as a ghostwriter grow too. Ghostwriting offers variety; you can specialize in ghostwriting niche areas like self-help books or business articles, or work on a wide range of projects to expand your skills.

But why is ghostwriting so popular?

For starters, ghostwriting gives clients the anonymity they often desire. Some clients prefer not to be publicly associated with certain content, while others don’t have the time or resources to write–particularly CEOs, founders, and leaders of large and small businesses. By hiring a ghostwriter, they can still get their message out without investing personal time and effort.

How Can Freelancers Succeed in Ghostwriting?

The ghostwriting industry is on the rise as more people clamor to tell their business and life stories. Or, they might simply need help writing on additional platforms as contributors like Forbes, Inc, Medium, and even LinkedIn. That’s good news for ghostwriters, but it also means increased competition in the industry. So how do you stand out and attract more clients? 

After five years of ghostwriting, I’ve learned a few strategies that work for freelance ghostwriters. 

Here’s what’s helped me succeed:

1. Develop your niche.

One mistake many ghostwriters make is trying to be a jack of all trades. While it may seem smart to take on any and every project, it’s actually more effective to focus on a freelance niche. Not only will this help you stand out, but it also positions you as an expert. Clients trust writers with specialized knowledge and experience in their industry. They’ll also pay more for that experience.

2. Build your online presence as a freelance ghostwriter

An online presence is essential for ghostwriters who need to network and attract clients. Create a professional website highlighting your services, portfolio, and freelancer testimonials. Frequently post on and engage with social media platforms like LinkedIn, X/Twitter, and Instagram to connect with potential clients and show off your work.

3. Improve communication with all clients

Effective communication is critical, especially for freelance ghostwriters. Set clear expectations from the start—determine how the client likes to communicate, and plan regular check-ins throughout the project. Don’t forget to clarify deadlines, payment terms, and any other key details before diving in. Open communication helps build trust and keeps everything running smoothly.

How to Use Social Media to Land Ghostwriting Clients

LinkedIn is my go-to platform for finding clients and creating new business opportunities. Its professional environment is ideal for networking and building valuable relationships that can lead to exciting projects and collaborations. In my LinkedIn profile headline, I clearly state that I’m a ghostwriter, so potential clients know exactly what I do as soon as they land on my page.

To make the most of LinkedIn, take full advantage of its features. Publish articles that showcase your expertise, share industry-related content, and actively promote your services. Share work samples, insights on writing, and interesting articles. 

Comment on other posts to build a strong online presence that highlights your expertise and shows potential clients you’re engaged with your field. This will also help build your audience.

Social media, especially LinkedIn, connects you with other writers and industry professionals who can offer advice, share resources, and even refer you to new projects. Engaging in relevant discussions enhances your visibility in the writing community and helps establish you as a thought leader. By consistently participating and sharing valuable insights, you’ll strengthen your credibility and maximize your impact as a ghostwriter.

How to Find Ghostwriting Clients in Person and Online

I’ve found more clients over coffees and bagels at the local co-working space than online. On the flip side, I’ve closed more ghostwriting contracts by referrals online.  It’s essential to have a presence both in the physical world and online. Your freelance community might be able to help you as well if you put the ask out there.

Remember that you’re in the “people business”  as a ghostwriter so you have to continuously be willing to meet new people. Getting out of the house and attending a local workshop or information session can also be a great way to meet potential clients in person. Many writing organizations offer networking events where you can introduce yourself, share your skills and experience, and learn about upcoming projects.

Shift Your Mindset to Become a Ghostwriting Client Magnet

Before you start building your client roster, it’s crucial to elevate your mindset. As a ghostwriter, it’s all too easy to see yourself as just a service provider rather than a creator of compelling content. Shift your perspective to embrace your role as an expert and a valuable asset to every project. This transformation in mindset can help you attract clients who not only recognize but truly appreciate your unique skills!

One great way to shift your mindset is by staying updated on industry trends, techniques, and best practices. Not only will this boost your writing skills, but it’ll also make you a more informed and knowledgeable ghostwriter. Start by setting high standards for yourself, and consistently delivering quality work will really help build your confidence.

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How to Start Freelancing for Free

Have you ever thought about dipping your toes into freelancing, only to be scared off by the idea that you need cash upfront to make it work? Well, you’re in for a treat because freelancing is one of the best ways to start a business without breaking the bank. Yep, freelancing for free is possible and easier to get started with than you might think! 

Whether you’re just starting or are a seasoned pro, it’s possible to learn how to find freelance writing jobs. With savvy strategies, a dash of creativity, and a willingness to hustle, you can launch a freelancing career without spending a dime.

So, how do you get started freelancing for free? There are plenty of ways to kick-start your freelance career without paying a single cent. Let’s dive into how to start freelancing for free and unlock the world of clients waiting for your talents.

How Do I Get Started Freelancing for Free?

When you think of freelancing platforms, Fiverr and Upwork are the first to come to mind. Both of those platforms are excellent choices for freelancers who are newbies or seasoned pros. 

From my own experience as a freelance copywriter, Fiverr connected me with trustworthy clients and projects that turned into repeat business. However, those platform fees can quickly add up and eat into your earnings, which is why it’s worth exploring other options that won’t cost you extra money–especially when you don’t have money to start freelancing.

Here’s the good news: Upwork and Fiverr are not the only places to score freelance jobs when you’re thinking about how to find freelance writing jobs! Sure, they’re popular and reliable, but there are many other platforms where you can land high-quality work without paying for it.

Some solid alternatives include:

  • Freelancer.com: This site offers freelance gigs across multiple industries, from writing and design to programming and marketing. Signing up and bidding on projects is free, and the platform provides a secure environment for freelancers and clients to collaborate.
  • Indeed: This job search site is known for full-time opportunities, but, it also features plenty of freelance and contract work opportunities. The platform is free to use, and with its large job database, you can find gigs across various industries.
  • LinkedIn: It’s the ultimate professional social network and a great one to be on if you’re looking to get started freelancing for free. LinkedIn is no longer just for sharing professional updates and resumes! It’s a goldmine for freelancers who want to connect directly with clients. With a robust job search feature and opportunities to network, LinkedIn can help you land clients without any upfront costs. 

If you’re a freelance journalist, there are occasionally opportunities throughout the year to attend a seminar and apply to get a free year of LinkedIn premium.

Best Tips to Start Freelancing for Free

Now that you know more websites you can visit to find freelancing work for free, here are a few tips to maximize your chances of landing jobs on these platforms:

  • Make your profile stand out: When creating a profile on these platforms, consider it your business card. Ensure it’s polished and concise and showcases your skills and aspiring job title. 
  • Be selective: You don’t need to bid on every job. Focus on the ones where your skills align perfectly with the client’s needs.
  • Follow up: After applying, send a brief message to the client to reiterate your interest— it shows initiative and professionalism.
  • Have examples of freelance writing work: Create some samples to have on hand if a freelance client wants to see what your writing looks like.

Implement these tips to maximize your chances of landing new freelance work. With a bit of patience and persistence, you’ll soon be celebrating your first freelance gig!

How to Find Freelance Work Using LinkedIn for Free

Here’s a truth bomb: LinkedIn isn’t just for full-time job seekers. It’s one of the best places to find freelance work without spending a cent. That’s why we’ve given it its own special section in this feature.

Why? LinkedIn lets you showcase your skills, connect directly with potential clients, and join industry-specific groups where projects are posted regularly. The platform’s professional environment and networking opportunities can significantly boost your freelance career. Share updates on projects you’ve completed, services you offer, or relevant industry insights. These posts can attract potential clients organically and you won’t have to open your wallet while exploring freelancing for free.

Mastering the art of LinkedIn isn’t just a side gig—it’s a game-changer for freelancers. You’ll soon find LinkedIn can significantly grow your freelance business when you focus on meaningful connections, consistent engagement, and regularly showcasing your expertise.

See examples of what to post on LinkedIn when you want to attract clients

Can I Build a Freelance Portfolio for Free?

Your freelance portfolio is the cornerstone of your freelance career, and you don’t need to invest in expensive tools to build an impressive one. There are tons of free platforms where you can showcase your work, ensuring you’re never short of resources to support your freelance journey as you begin freelancing for free.

Where Should I Create a Freelance Portfolio for Free?

Clients will often ask to see a portfolio to gauge your skills and style, so having one ready is a must. Here are some excellent free platforms where you can build a sleek, professional portfolio:

  • Behance: A top choice for visual artists, designers, and illustrators, Behance allows you to present your work in a clean, visually appealing format.
  • Journo Portfolio: Ideal for writers, journalists, and content creators, this platform offers a simple interface for showcasing writing samples.
  • Contently: Perfect for freelance writers, Contently helps you display your work and connects you with potential clients.
  • HubSpot: Known for its marketing and sales tools, HubSpot also provides free portfolio templates to help you create a professional online presence.

If you’re willing to spend a little money you can get set up with Authory, a website that acts as a freelance writer’s portfolio and backs up your work!

Now that you’ve selected a platform for your portfolio pick the most relevant work and keep it updated! An updated portfolio showcases your recent work and demonstrates your commitment to your craft. Potential clients are more likely to hire you if they see recent, high-quality projects.

Can I Use My Social Media Profile as a Freelance Portfolio?

Why not harness the power of social media to showcase your work? Platforms like Instagram, Pinterest, and Facebook can serve as dynamic, interactive portfolios, particularly for those in visual mediums like design, photography, or art. It allows you to engage with potential clients, offering a unique and creative way to present your portfolio.

  • Organize Your Work: Use Instagram’s highlight features or Pinterest boards to neatly categorize your projects.
  • Engage With Your Audience: Post consistently and interact with potential clients by replying to comments on your feed and others’ pages and profiles and by offering insights.
  • Hashtags Are Your Friend: Use relevant hashtags so your work reaches a broader audience. For example, if you’re a freelance writer, use tags like #freelance writer or #contentcreation.

Keeping separate personal and professional social media profiles might be a good option for new freelancers but keep in mind that it’ll take more legwork to maintain more than one social media profile.

Discover Freelance Gigs Through Newsletters and Online Communities

A unique way to find freelance work is through newsletters and online communities. You might be surprised at how many job opportunities are shared in these digital spaces, offering a steady stream of gigs without the need for traditional freelancing platforms.

Which Freelance Newsletters Are Free for Freelancers?

Sign up for newsletters that compile freelance opportunities across industries. Some great examples of freelance writing work in newsletters include:

  • Diana Kelly Levey’s Newsletter: A newsletter packed with freelancing tips, job opportunities, and creative inspiration for freelancers across various fields.
  • Freelance Friday: A newsletter filled with job postings and advice for freelancers.
  • The Hustle: Hubspot offers the Hustle newsletter, which offers a mix of freelance job leads and business news.
  • ProBlogger Job Board: Great for content creators and bloggers looking for freelance gigs while learning how to begin freelancing for free. 

By signing up for these newsletters, you’ll receive valuable information carefully curated in different industries. Whether you’re a copywriter, graphic designer, or marketer, subscribe to newsletters that fit your niche. 

Will Joining Freelance Communities and Forums Help My Business?

Online forums are treasure troves for freelancers. They often have job postings and valuable networking opportunities. To maximize your success, don’t just lurk—actively engage by sharing your experiences, offering advice, and participating in discussions.

How to Create a Free Website for Your Freelance Business

Building a website doesn’t have to cost freelancers much money at all.  You can create a professional-looking site that showcases your services and portfolio without spending a cent. Most free website builders offer easy-to-use interfaces, allowing you to design your site in just a few clicks.

Use Free Website Builders

When you’re ready to build a free website for your freelance business, it means you’re ready to showcase what you have to offer to the world! Feel free to try out one of these popular free website builders:

What should your freelancer website include? Your freelance professional website should include an “About Me” section, a portfolio showcasing your best work, and a contact form so potential clients can reach you. (This is the minimum. Feel free to add to it but make sure it’s easy to see your work, learn about you and contact you.) My personal favorite is Wix for its easy customization and flexibility, but any of these platforms can work wonders for getting your business online.

How to Get Free Hosting and Domain Options

Free hosting services often come with limitations, such as ads or less storage, but they’re a solid starting point for new freelancers. Free domains typically include the platform’s name in the URL, like “yourname.wordpress.com” or “yourname.wixsite.com,” but you can always upgrade to a custom domain later. Just make sure to personalize your free domain as much as possible to align with your freelance brand.

Ways to Promote Your Freelance Services Without Spending Money

There are tons of ways to promote yourself without breaking the bank. Social media is one of the best ways to market your freelance business. Not only is it free, but it also gives you access to a massive potential audience. And let’s not forget the power of word-of-mouth referrals—your network can be one of your most valuable assets.

Use Social Media for Freelance Business Self-Promotion

Social media platforms like X, Instagram, and Facebook are incredibly powerful tools for promoting your freelance services. Did you know Instagram alone has over 2 billion monthly users? 

With that kind of reach, using social media as part of your self-promotion strategy is a no-brainer. Share content demonstrating your expertise, engage with your audience, and regularly post about your services.

Maximize Referrals

Never underestimate the value of word-of-mouth referrals. Your friends, family, and satisfied clients can be your best advocates. Your best bet is to ask them for referrals or even a shout-out on social media—it can lead to new freelance opportunities that come to you for free. Remember, people won’t know you’re available for work unless you tell them.

Now You’re Set with How to Start Freelancing for Free

Freelancing doesn’t have to come with a hefty price tag. With the right tools, strategies, and a bit of creativity, you can start your freelance journey without spending a penny. From subscribing to newsletters to leveraging free website builders and social media platforms, you have everything you need to start today. So, why wait? Dive in, start building your portfolio, and begin your freelancing journey today.

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