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Freelance Jobs Industry Mindset/Motivation Writing Advice

How to Find Freelance Writing Jobs

What is the first step to start freelancing?

Should you build your freelance writer portfolio website or start applying to freelance jobs? 

Should you start writing article pitches for your favorite publication or try to find first freelance writing job for beginners through newsletters that curate online job offerings?

These are common freelance questions I get from my freelance blog readers, LinkedIn followers, and freelance coaching clients who want to explore how to get freelance writing jobs.

You might feel like you should know the answer but, you’re in good company in a burgeoning freelance marketplace.  In fact, I’ve been at this freelance writing career for two decades and finding freelance writing jobs is always part of my monthly marketing plan to keep my pipeline full of work. I know of many experienced freelancers in similar situations who are also always exploring how to find freelance writing jobs.


I believe there is no wrong answer when you’re learning how to find freelance jobs and you aren’t sure of the first step. 

Simple Ideas for How to Find Freelance Writing Jobs

Here are some strategies to think about when you want to find freelance content writing jobs:

  • Some freelancers will find their first job by applying to a freelance gig on a website like Fiverr or Upwork.
  • Others will launch their freelance website with their bio, sample clips (published articles or blogs), and information on how to contact them.
  • Another freelancer might apply to freelance websites that list paying jobs and freelance gigs.
  • A recently laid-off freelancer might reach out to their network on social media to let them know they’re available for work. 
  • Some freelancers will share their best freelance skills on social media and remind audiences that they have some openings in their schedule for freelance writing work.

All of these are good options and ways I suggest freelancers find freelance jobs in today’s marketplace.

There are plenty of other approaches for someone looking to find freelance work as well.

That’s why my freelance writing online courses, I show freelancers a variety of ways to find freelance gigs. 

But since there are so many ways to find jobs for freelancers—it can feel overwhelming. 

That’s why I suggest beginner freelancers wanting to know ‘how do I start the freelance basics’ focus on two to three factors.

A Pro Freelancer’s Blueprint for How to Find Freelance Jobs

I’ve been a freelancer for over 20 years and earned a six-figure freelance salary for most of the years I’ve been a full-time freelancer. Here are the best ways to find freelance jobs and get started freelancing so you appear professional and clients want to hire you.

Create a professional online presence.

This could be a website. This could be a LinkedIn profile page. This could be a freelance writer portfolio on a content marketing platform website or a third-party site. 

It’s important that when clients look you up–because they will–they see what you want them to see and you’re showcasing your strongest freelance presence as you work toward how to find content writing jobs.

If you’re a full-time employee and don’t want to use your full name as your website or landing page, that’s fine for beginner freelance writers who want to learn how to find freelance jobs. It could be “Melissa’s Writing Services” or “Jose’s Copywriting Company” and you can link to it directly from your email pitch.

The professional presence should share what kind of freelance services you offer, how someone can get in touch with you, any relevant past experience, as well as a sample or two if you have them.

Decide which freelance niches you’re interested in.

I don’t think all freelancers need to be extremely niche, especially when it’s a beginner freelancer who’s exploring how to find freelance jobs that will help them build up experience.

I do, however, think freelancers who are wondering how to find freelance writing jobs should examine jobs that fit their interests first. Everything you write and work on as a freelance won’t be the most exciting topic ever and one you’d love to cover but, in the beginning, I think it’s helpful to establish a freelance niche that captures your interests and you have a background in.

What do I mean with this?

If you love gardening and have a passion for home gardening, consider starting with that niche. You might pitch gardening magazines or lifestyle publications or websites that address this topic.

I your day job involves a counseling degree and you love addressing mental health topics, consider writing these times of articles for a health magazine, app, or brand if you feel comfortable.

IMO, when you’re applying to freelance writing jobs for beginners, having a vast experience in an area—professionally or personally—is what will set you apart and get noticed in a sea of experienced freelancers.

Know which type of freelance work you want to do to get freelance writing jobs.

This part is important and shouldn’t be ignored. You probably explored the topic of how to find freelance jobs and how a beginner should start freelancing with a writing style in mind. You might want to write ad copy and landing page copy for brands. You might want to sell personal essays to parenting magazines. You might want to do content marketing writing or content writing for brands. You might dream of seeing your name as a byline in a newspaper, magazine, or online editorial, or magazine-style websit a. 

The exciting thing about freelancing is that there are so many different styles of freelance writing you can try and different types of freelance writing the businesses are looking for. What’s even more appealing is that there are a ton of freelance writing jobs for remote work. Keep in mind when you are searching for freelance jobs that some of the types of freelance writing tend to pay better than others.

For example, writing personal essays for a lifestyle website can be fun and rewarding and is a great way to have a published clip that shows your personal style and “voice,” but it doesn’t pay that well in my experience. Copywriting for brands and helping them convert leads into paying customers is a more lucrative form of freelance writing. 

Whichever style of writing you decide to do as a beginner freelance writer doesn’t mean you have to stick with that for the entirety of your career. But I do think it’s important to be able to tell potential clients what type of writing you can offer them when you’re trying to figure out how to find freelance writing jobs online.

 I started out writing reported articles and magazine-style articles for websites and now I do more content marketing, SEO blog writing, and copywriting for brands.  While I can cover all of these types of writing for a particular client it’s helpful when I send them introductory email if I can let them know about which type of writing I’m pitching them to hire me for.

In my freelance online course “how to earn $100 an hour or more freelance writing,” I address where to look for freelance work that tends to be higher-paying, how to choose a niche in a lucrative field, and how to enhance your writing skills so you’re offering writing services brands want writers to have.

Where to Find Freelance Writing Jobs

There are a ton of resources for freelance writing gigs out there that you can get in your inbox each day or each week, as well as setting up alerts on job boards.

My weekly newsletter “Diana’s Best Freelance Writing Tips Newsletter” features at least five freelance jobs I found each week. Subscribe via that link to get it in your inbox midweek. My subscribers tell me that they enjoy reading it to find new ways of how to find freelance writing work and read the job listings.

Here are some ways you can find remote writing jobs:

Work Your Network

Referrals from coworkers at full-time jobs probably account for about 70 percent of my business. You might think, “But I don’t know anyone in publishing!” Well, do you know anyone in any business? I bet you do, and chances are their company has a blog or a website that needs content. Let those people know you’re a freelance writer who can help with their editorial needs. Skim through your LinkedIn contacts to see if any businesses could use your freelance writing skills.

Look for Freelance Writing Jobs on Job Boards

Freelance writing job boards can be a goldmine, but be selective. Don’t apply to any random gig that says “freelance writer” if the topic bores you. You want freelance writing jobs that pay well, align with your interests, and could lead to repeat work. Building up your writing clips in a specific genre makes you more marketable in the long run.

Follow Editors and Media Outlets on Social Media

Editors often post “calls for pitches” on X/Twitter, so make sure you follow the brands and editors you want to write for. It’s a great strategy for those who want to know how to find freelance writing jobs online.. You can find editors’ names in a magazine’s masthead or by searching LinkedIn, then track them down on X. If you see “Editor at X Company” in their bio, you might even find their email address there for easy pitching. 

Here’s what to say in a linkedIn message when you try to connect with an editor

Share Relevant Content on Social

Get noticed by building your freelance brand on social media. Follow industry hashtags, share articles in your niche, and post content that matches the freelance writing jobs you want to land. Some freelancers get approached for assignments simply because they share valuable content on social media. For instance, an editor might see you posting about travel writing and reach out with an opportunity to write for them.

Use Content Mills (Cautiously)

Some writers use platforms like Upwork or Fiverr to find freelance writing work. While they aren’t always my first recommendation for more experienced writers, they can help you build up your portfolio if you’re just starting out as a beginner freelance writer.

I have heard plenty of stories where freelancers found high-paying freelance writing gigs on the platforms. Focus on writing content that fits the genre you want to work in, and once you have a few clips, start searching for better-paying clients if you don’t feel you’re being paid what you’re worth

Approach each freelance content job online with caution as there are plenty of freelancer client scams online.

Skim the App Stores

Apps often have blogs, and they need freelance writers! I’ve made thousands of dollars writing for apps in niches like health, fitness, and finance. (Brands I’ve written for include Headspace, Noom, Fitbit, MyFitnessPal, UnderArmour, LoseIt, Weight Watchers, Nike Training Club, Sleep Cycle and more. Look at the apps you use every day—chances are they need content, and you could be the writer to provide it once you figure out how to find freelance writing jobs.

Watch for Mergers, Acquisitions, and Companies Going Public

If a company in your niche just went public or merged with another, they might have the budget to hire freelance writers. Reach out to editors or content managers at these companies and congratulate them on their recent success. It’s a great way to open the door to future writing opportunities.

Research Top 100 Companies

Check out lists like “Top 100 Companies to Watch” or Fortune 100 lists to see which businesses are excelling in your target niche. If they’re growing or winning awards, they’re likely producing a lot of content and may need freelance writers. Do some digging, then pitch your freelance writing services to the companies that catch your eye.

Stay On Top of New Product Launches

Freelancers who stay ahead of industry trends often find the best writing gigs. Read business news to see which brands are launching new websites or adding new content sections. Pitch your writing services to companies that are expanding—you could be the fresh voice they need.

Look for Freelance Writing Jobs with Nonprofits

Many people overlook nonprofits, but these organizations often have large budgets for content. Nonprofits use blogs, newsletters, and articles to share their work with donors and the public, and they need writers to create that content. I’ve earned over $60,000 writing for a nonprofit since 2014, so don’t dismiss this avenue.

Check Out Your Local Library

Libraries are great places to get inspiration and find freelance writing leads. Flip through consumer magazines and niche publications you find there—many magazines have sections you might not expect, like travel in a car magazine or beauty in a parenting mag. I like this freelance writing jobs tip because it’s a good way to do industry research for free. If your library has a free tool like HOOPLA or LIBBY you can use to download magazines, you can do this freelance job research from the comfort of home. Keep an open mind, and you might find new markets for your freelance work.

Join a Local Networking Group or Chamber of Commerce

Networking with local professionals can lead to valuable freelance writing jobs. Join a Chamber of Commerce or networking group in your area to meet business owners who need content. Many small businesses and local organizations need freelance writers to create blogs, newsletters, and marketing materials.

Keep a File or Notepad of Magazine, Radio, and Podcast Ads

When you hear ads on podcasts or see them in magazines, those brands are investing in marketing—and they might need a freelance writer. Keep a file or notepad handy to jot down the companies you notice when you’re watching TV or streaming, walking with a podcast on, or listening to the radio. Then research their content needs in case they have some freelance writing jobs postsed. These businesses are already spending money, and they could be your next freelance writing client if you pitch them right.

Pay Attention to News and Trends in Organizations

Keeping up with news and industry trends can help you find freelance writing gigs before others do. When you notice an organization making waves, reach out to offer your writing services. Staying informed gives you an edge in landing freelance writing jobs with companies that are growing. 

You might want to set up Google alerts for industry-specific keywords so news articles are sent to your inbox. I also recommend asking publicists in your industry to be added to their “media lists” so you’re one of the first to get press releases and announcements that might be under embargo.

Look for High-Paying Freelance Writing Gig Opportunities with Local and Federal Government

Yes, even Uncle Sam needs freelance writers! Government agencies often post freelance writing jobs for content creation, including blogs, public relations pieces, and technical writing. Keep an eye on local and federal job boards, as they frequently have opportunities for freelance writers to contribute to public projects and they’re great placed to look when curious about how to find freelance content writing jobs. You might need to become certified to apply for these contractor roles but once you’re in, you usually are certified for a few years.

Research Brands That Sponsor Niche Conferences and Events

Brands that sponsor niche conferences or events often have marketing budgets for freelance work. After sponsoring an event, they usually need blog posts, articles, and social media content to highlight their involvement. Reach out to these brands for potential freelance writing jobs—they’re often looking for help promoting their latest marketing efforts.

Mind the Sponsors on Social Media and Newsletters

Many brands sponsor content on TikTok, Instagram, and newsletters, which means they might need freelance writers. If you notice a brand sponsoring multiple posts or ads, consider pitching them for freelance writing opportunities. They have ad money to spend and they might have marketing money for freelancers, too! Social media can be a goldmine when you’re exploring how to find freelance writing jobs if you follow the right accounts and stay proactive.

12 Websites That List Freelance Writing Jobs

Here are freelance writing jobs websites you can check out to find the right content writing job for you to kick-start your freelance side hustle or full-time freelance business.

BloggingPro

This website curates work from home freelance jobs, remote writing jobs, or helps pull together jobs for those who seek freelance, full-time, part-time, contract, or internship roles. 

Skyword

Skyword connects freelance writers with high-end clients in content marketing. This platform is known for decent pay and steady opportunities in a range of industries, including healthcare and tech. It’s a great place for both beginner and experienced freelancers to find writing jobs with household brands.

LinkedIn

LinkedIn is a powerful remote writing job search tool for freelancers, allowing you to browse freelance writing jobs, connect with editors, and market your skills. Update your profile to include “freelance writer” in your bio and regularly check the jobs section for new opportunities. Many freelancers land clients simply by being active and visible on this platform.

FlexJobs

FlexJobs is a trusted freelance job board offering hand-screened remote and flexible jobs. The platform is a great option for freelance writers who want to find work-from-home gigs or flexible writing positions. It also provides helpful resources like articles and webinars for freelancers.

JournalismJobs

JournalismJobs.com features freelance writing jobs, though many listings are for full-time positions. Their “freelance jobs” section highlights opportunities in journalism, so it’s worth checking out. Save listings to pitch to potential clients down the road, even if they no longer have openings.

Upwork

Upwork is a well-known freelance writing site, especially for beginners. While there are many opportunities, it can be time-consuming to pitch yourself and sift through low-paying gigs. Be selective about the jobs you apply for and always ensure you’re charging a fair rate for your skills.

Freelancers Union

Although it doesn’t list many freelance writing jobs, Freelancers Union is a great resource for all freelancers who want to learn tips for finding content writing jobs. You can join their community for free, access discounts, get help with freelance taxes, and even find insurance. They also offer a blog you can contribute to for extra writing clips.

Fiverr

Fiverr is another platform to find freelance writing jobs, ranging from SEO writing to speechwriting. While rates can be low for beginners, experienced freelancers with strong profiles can earn more. Use Fiverr to gain a few samples, then move on to higher-paying gigs.

Contently

Contently is a top site for showcasing your freelance writing portfolio and connecting with reputable brands. Freelancers compete for high-paying gigs, and the platform tends to have quality clients in niches like healthcare and finance. Keep your profile updated to increase your chances of landing freelance writing jobs.

ClearVoice

ClearVoice is a good option for beginner freelance writers looking to host a portfolio and find writing gigs. Though the pay may be lower than on platforms like Contently, it offers steady work in various industries. Create a profile to increase your chances of being discovered by clients in need of content.

Wellfound

Wellfound, formerly known as AngelList Talent, is a platform that connects startups with job seekers. It serves as a job board and recruiting tool specifically geared towards the startup community. Wellfound allows companies to post job openings, and candidates can create profiles to apply for positions directly through the platform.

nDash

Ndash is a content creation platform that connects freelance content writers with businesses and individuals that need content for their company blog. The platform allows businesses to post content creation projects, such as articles, blog posts, case studies, whitepapers, and more. Freelance writers can then browse these projects and submit proposals to work on them.

Learning How to Find Freelance Writing Jobs isn’t Hard

It just takes time, due diligence, and following up. One of the things I didn’t do when I was looking for freelance writing jobs as a beginner that I later regretted was not tracking all of the “freelance marketing” and “freelance jobs search” I was doing. I could have done that using a CRM tool, Google Sheets, Excel or free tool like Notion—like I use today. That would have helped me stay on top of all the ways freelance writers can find freelance writing jobs like I listed above. Don’t make my mistake!

If you want to see 50 Freelance Websites That List Freelance Jobs, get the resource here. 👇

See 50 Freelance job websites. Get the download here
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Clients Freelance Jobs Industry Writing Advice

What are five high-paying freelance skills?

I ran into my old journalism lecturer at a social function recently. When I mentioned I was freelance writing, he asked, “Is that a polite way of saying you’re between jobs?’” If so, I responded, it means I’ve been ‘between jobs’ for more than 20 years now as I’ve added to my freelance skills.

I earn a living freelancing and freelance writing isn’t even one of the highest-paying freelance skills of 2024. (BTW, here are the highest-paying freelance writing writing skills to know in 2024.)

Freelancing—in a whole range of fields beyond writing—is no longer just an alternative career path.

Thanks to technological advancements, changing work preferences, and the global shift toward remote work post-pandemic, freelancing is now a legitimate mainstream option offering significant earning potential, flexibility, and opportunity.

In 2020, the cross-border money transfer service Payoneer surveyed 7,000 freelancers from more than 150 countries and found that the worldwide average rate charged by freelancers was $21, higher than the $19 average rate from two years earlier.

Those don’t sound like the sort of dollars that would entice anyone to quit their day job.

But such a figure vastly under-represents the pay packets earned by people who are working at the upper echelons of the pay scale. In order to reach that status, you need to adopt some high-paying skills for freelancers.

Whether you’re a seasoned freelancer, or a beginner freelancer new to the freelance market, focussing on in-demand skills such as mobile app development, AI development, customer relationship management (CRM), website development, or social media content creation, can open doors to top-paying projects.

Platforms like Upwork, Fiverr, and Toptal also provide the infrastructure to connect with clients and manage freelance work efficiently, paving the path toward success in the freelance economy as you add on the skills of a freelancer clients want. (Here’s how to snag a download of 50 freelance sites that list freelance jobs.)

There are diverse opportunities available for professionals navigating the evolving landscape of work, says Matti Yahav, Chief Marketing Officer at Fiverr.

“By aligning (with) these burgeoning industries and cultivating in-demand skills, aspiring individuals can unlock pathways to financial success and professional fulfillment,” Yahav says.

The 5 highest-paying freelance skills for 2025

When you’re ready to carve out your career at the more lucrative end of the freelance market, it’s well worth boning up on the following skills as well as the highest-paying freelance writing skills.

Best freelancing skills: Mobile app development

Mobile app development is one of the skills of a freelancer that involves creating software applications that run on mobile devices such as smartphones and tablets. They’re typically developed for platforms like iOS (Apple) and Android (Google). Mobile app development is one of the high-demand freelance skills. Mobile app developers need a strong grounding in programming languages and development tools and frameworks. Though many gain this knowledge through a computer science degree, self-taught developers can also succeed.

The Business of Apps says about 27 million developers were building for mobile in 2022, pointing out that software for mobile “permeates every business vertical on the planet”. That means the desktop or mobile app software developer profession has seen its popularity skyrocketing—which is why you might want to add it to your list of freelancing skills. While the Business of Apps notes that independent mobile app developers earn about $1500 a month on average, there are ‘Pro’ developers on Fiverr charging more than $6000 per project. Highly experienced developers and those in major tech hubs can potentially earn more.

Best freelancing skills: AI Development

If Netflix, Amazon, or Spotify has ever suggested the perfect movie, book, or song, you’ve seen the work of an AI developer in motion. Developing recommendation algorithms that analyze user preferences and behavior to highlight related content, products,or services, is just one task attributed to the burgeoning field of AI development.

More broadly, The Code Institute says AI developers “design, develop, and deploy AI-powered solutions.” They create algorithms and systems that allow machines to perform tasks that would otherwise require human input and intelligence as a freelancer skill. AI developers work on machine learning models, neural networks, natural language processing (NLP), data analysis, and computer vision. Their skills are useful in a wide range of fields, including healthcare (medical imaging and diagnostics) and finance (fraud detection and credit scoring).

You’ll need a sound background in mathematics, along with proficiency in programming languages to secure a gig as an AI developer, but the financial rewards are among the highest in the tech industry. The Bureau of Labor Statistics says the median salary in 2023 was $145,080 per year. Not too shabby!

The surge in demand for AI services underscores the growing importance of technology-driven solutions across sectors, says Yahav. “With searches for ‘AI influencer’ skyrocketing by 63.05% and inquiries for ‘AI SaaS’ experiencing a staggering 14.61% increase, it’s evident that businesses are keen to harness the power of AI to drive innovation and growth,” he says.

Zendesk says that more than nine in ten companies now use customer relationship management (CRM) software, making this another high-demand area to pursue for a freelancing skill. CRM developers are professionals with programming and coding expertise who gather customer information for companies to help them track, store and organize customer data, according to Career Karma. CRM tools also assist companies in streamlining the sales process, finding new leads, boosting profitability, and strengthening brand loyalty.

Best freelancing skills: CRM Management

As the eCommerce sector continues its robust expansion, Shopify is emerging as a favored platform for small businesses, Yahav says. “Freelancers proficient in Shopify design and marketing are well-positioned to capitalize on this trend, with earning potential reaching up to $3,000 per project,” he says. A combination of programming, social skills, and problem-solving freelancer skills are required to earn the big bucks. Discover CRM software that’s on our list of best apps for writers.

Best freelancing skills: Website development

There are a staggering 1.11 billion websites in the world, with three new websites built every second, according to Forbes Advisor. Website developers are the people charged with the responsibility of creating and maintaining these sites, and ensuring they attract attention amid the noise.  Website developers might focus on the front-end (user-facing) side of the equation, while back-end developers make websites functional and secure, ComputerScience.org notes. Full-stack developers handle the entire web development process. These aren’t necessarily easy skills to develop but they are worthy best freelancing skills to learn for staying power in this field.

The numbers give some sense of the possibilities for professionals in this field. The US Bureau of Labor Statistics says that overall employment of web developers and digital designers is set to grow 16 percent from 2022 to 2032, which is much faster than the average for all occupations. The median pay is $92,750 per year, though Pro web designers on Fiverr are charging around the $15,000 market for a single premium project. (BTW, how much can you make on fiverr per month?)

As with the other inclusions on this list, it’s important to master different programming languages and tools, such as HTML, CSS, JavaScript, Python and Ruby. Some develop these high-paying skills for freelancers via college and university education classes while others pick them up through online courses and coding bootcamps.

Here are some freelance skills business owner Diana Kelly Levey learned with a freelance side hustle.

Best freelancing skills: Social media content creation

The creator economy is massive. Linktree’s 2022 Creator Report revealed that there are around 200 million social media content creators, defined as “individuals who use their influence, creativity, or skills to aggregate and monetize their audience.” While most only start earning at the six-and-a-half-month’s mark, 1 in 10 influencers earn more than $100,000 per year, while the top three percent are generating more than half a million a year. This seems to settle the argument over whether content creation is a “real job.” (Time for your parents to stop rolling their eyes at it!)

While many universities offer courses (variously titled content and social media marketing, content creation, digital media, and the like), it’s also possible to learn ‘on the job,’ with lots of resources publicly available. According to Fiverr, searches for ‘social media content creator’ are up 58%, suggesting that this is an important area to watch.

“Businesses are actively seeking skilled freelancers to bolster their social media presence,” Yahav says. “Roles such as SEO backlinks, Google Ads campaigns, and social media content creation are in high demand, offering earning ranges of up to $2,000 per project.”

Whether you’re a seasoned long-term freelance pro or a newbie, focusing on in-demand skills such as mobile app development, AI development, CRM management, website development, and social media content creation can help carve out your corner in a bustling marketplace. Companies are willing to pay and that’s why these are some of the highest-paying freelance skills you should know in order to make good money as a freelancer.

Frequently asked questions about the highest-paying freelance skills

Here are common freelance skills questions asked and answered about high-demand freelance skills:

How do I get my first freelance job in these high-paying fields?

Getting your first freelance gig might be the hardest part of the process. Gaining qualifications is helpful but, in some of these areas, optional. When you feel you’re good to go, focus on building a freelance portfolio which will showcase your skills with sample projects, open-source contributions, or case studies that showcase your know-how.

While you might not rely completely on platforms like Upwork, Fiverr, and Toptal, creating profiles with these sites might serve to ‘turn on the tap’ and thus ensure a steady flow of clients. (Is Fiverr worth it?) Network and seek referrals by joining professional communities, attending industry events, and connecting with peers and potential clients on LinkedIn. Word-of-mouth referrals can also be a great way to land your first gig.

What are some of the freelance challenges faced in these high-paying fields?

The best freelancing skills are important to have in your freelance toolkit. But, high-earning freelancers still face a range of obstacles. Here are a few freelance challenges:

  • Staying current with technology is crucial, making continuous learning through online courses, webinars and subscriptions to industry publications essential.
  • Managing client expectations requires clear and frequent communication in the form of regular updates (and usually a bit of problem-solving). Ensuring you have a thorough understanding of requirements before starting a project is also important.  These are the top questions to ask freelance clients.
  • Balancing multiple projects can test the best of us, making effective time management and organizational skills essential. Many successful freelancers use project management tools like Trello or Asana to keep track of deadlines and deliverables.

How can I ensure my freelance rates are competitive yet fair for these high-paying freelance skills?

Setting competitive yet fair rates involves knowing your worth, while keeping one eye on the market. Use platforms like Upwork, Fiverr, and Glassdoor, or check online forums, to research the going rates. Consider your experience and skill level by factoring in your expertise, years of experience, and the complexity of the projects you handle. Soon you’ll be earning $100 an hour—or more—freelancing.

You’re a specialist with advanced skills? You can – and should – charge higher rates. Also, just as hotels and airlines do, adjust your rates based on demand. If you find yourself consistently booked out, or receiving more referrals than you can handle, it might be time to raise your rates as a demand management strategy.

Finally, don’t forget to account for overheads and expenses in these skills for freelancer rates. Overlooking these costs of freelancing can put a real crimp in your take-home pay.

Learn the skills you need to get paid to write with this online course

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Industry Mindset/Motivation Writing Advice

How to Get Past Writer’s Block: A Guide for Professional Writers

Writer’s block is a mental state that prevents you from writing or even coming up with ideas to write about. Some writers insist it’s an illusion, arguing that not acknowledging it will help you break through. But let’s face it: It’s no illusion. Writer’s block often stems from fear of failure, perfectionism (which often results in procrastination), or plain uncertainty.

Pretending it doesn’t exist rarely helps. The mind is powerful, and sometimes, you need to help it get out of its own way. Writer’s block, whether brief or lasting, can strike anyone. And while it can seem like writer procrastination at times, it isn’t’ the same thing. After I finished my MFA, it took me a year to write another story. (I’ll explain how I overcame it later.)

3 Tips on How to Overcome Writer’s Block

Curious about how do you fix writer’s block? Need quick actionable steps on how to get past writer’s block? Get a professional writer’s tips to work through writer’s block so you can put words on the page and complete your freelance assignments.

Move It, Move It

When my book launched in 2023, the Author’s Guild interviewed me. They asked for my go-to remedy for breaking through writer’s block, and my answer was, “Clean the kitchen.”

Why? Two possible things happen when you try this remedy. First, you may decide you’d rather write, sit down, and put something on the screen. Second, you may actually clean the kitchen. In both cases, you’re likely to experience one of two outcomes: a clean kitchen or a breakthrough in your writing.

Movement helps unblock your creativity because it increases blood flow, boosting cognitive function. It also releases endorphins that reduce stress and anxiety, while offering a mental break that allows your subconscious to process ideas.

Find a type of movement that works for you. Maybe it’s a brisk walk, a swim, or lifting weights. Or try gardening or tidying up your workspace. Cleaning works especially well for me because it involves specific tasks that keep my mind occupied, leaving space for creative ideas to surface.

If cleaning isn’t your jam, check out 7 tried-and-true ways to improve your writing.

Switch Your Medium to Work Through Writer’s Block

Writing by hand is a popular solution as a way to overcome writer’s block. The physical act of using a pen and paper activates different areas of the brain than typing. Studies show that handwriting can improve sensory processing and conceptual understanding—perfect for unlocking stuck ideas.

If handwriting isn’t your thing, try switching to another medium. Draw a picture, create a Canva mood board, or act out scenes from your story. For instance, I involve my family when I’m stuck. I explain the scene and let them suggest what should happen next—especially if it involves characters facing peril.

Another tactic is to switch projects. Having multiple projects (fiction, nonfiction, short-form, long-form) lets me jump to another when I feel blocked. Working on various types of freelance writing might help you eliminate writer’s block you’re experiencing for a particular project. Finishing a different task can give you a sense of accomplishment and might even spark new ideas for the original project.

FAQs

Write More (or Write Differently)

“Just write” may sound like tired advice, but it works. Start typing anything—even if it’s “I don’t know what to write” over and over. Freelance writer Diana Kelly Levey shares that when she struggles to start an article draft for a freelance client she types something on the Google Doc or Word document like “Amazing Headline Here” and “Riveting intro about X, Y, and Z here that will set up the sources and story angle.” Then she gets into the meat of the article writing and goes back to those areas later.

Once you start writing something, eventually, your brain will shift gears, and something useful will emerge.

Lawrence C. Connolly, an author, uses an interesting trick: He writes first thing in the morning, before his “critical brain” wakes up. For some, writing early—or in a new environment like a coffee shop—helps shake loose ideas.

The most transformative method I’ve found is morning pages, a concept from Julia Cameron’s book The Artist’s Way. Write three pages every morning, no matter what. Cameron compares this practice to clearing a muddy windshield: By decluttering your thoughts, you make room for creativity to flow.

Deciding to simply write anything quickly can help you become a faster writer in 20 minutes.

How Do I Know If I Have Writer’s Block?

Writer’s block can show up in many forms and when you’re trying to get out of a writer’s slump it can feel like you’re stuck in quicksand without a rescue option in sight. You might feel unable to think of anything to write, or everything you write feels wrong. Avoiding your project, lacking motivation, or feeling apathetic can also be signs.

If you’ve tried multiple remedies without success on how to get past writer’s block, it may point to deeper issues like depression, anxiety causing writer’s block, or freelance burnout. In that case, seeking professional help might be the best course of action.

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Clients Industry Writing Advice

What Is a Freelance Example?

If you’re curious about becoming a freelance writer, you’re likely wondering: What does freelance writing actually look like?

From crafting blog posts for businesses to writing scripts for videos, freelance writing covers a wide range of opportunities and the answer to ‘what is a freelance example’ can be a number of things.

Whether you’re just starting out and exploring how to find freelance writing jobs or looking to level up, understanding the different types of freelance writing jobs is key to shaping your career.

Let’s dive into the various types of freelance writing, examples of freelance writing work for each, and what you can expect to work on as a freelancer.

Get Freelance Example Tips 

Here are some examples of freelance writing work to show you what types of freelance writing you might want to explore.

1. Blog Writing

One of the most common and accessible types of freelance writing is blog writing. Whether you’re ghostwriting posts for businesses or running your own blog, this form of writing allows you to educate and engage readers on a wide array of topics. Blog posts typically range from 600 to 1,500 words and can focus on anything from SEO-optimized how-tos to personal experiences that gain a following and keep readers coming back for more.

Example of Freelance Blog Writing:

Blog writing can be a great way to start your freelance career and it’s one of the best ways to showcase your writing talents. It’s a smart move to specialize in a freelance niche like health, technology, or lifestyle, you can increase your rates and gain consistent clients.

2. Article Writing

If you’ve ever flipped through a magazine or found yourself on an online magazine’s website reading about a recent celebrity trend and how you can try it, you’ve seen examples of article writing. Freelance writers often contribute articles to print or digital outlets. This type of writing can involve in-depth research, interviews with experts, and producing content that is educational, entertaining, or both. This is one of the most popular searches someone looks into when learning how to find freelance writing jobs.

Example of Freelance Article Writing:

While article writing can be competitive amongst other freelancers, the pay can be higher than blog writing depending on the outlet you write for, especially if you land work with well-known publications.

3. Copywriting

Copywriting is the art of writing persuasive content for advertising and marketing purposes. Bottom line? You’re trying to sell something. Examples of freelance copywriting can include product descriptions, email campaigns, landing pages, or social media ads. The goal? To get the reader to take action, like purchasing a product, signing up for a service, or subscribing to a newsletter.

Example of Freelance Copywriting:

  • Landing page copy for a brand, like the landing page(s) I wrote for GNC Routines.

Copywriters often charge premium rates, especially if they’re skilled at crafting compelling calls to action that drive conversions.

4. Content Marketing Writing

Content marketing writing involves creating valuable content that informs, educates, or entertains readers while subtly promoting a product or brand. Think of this as storytelling with a purpose. Content marketing can take many forms, from blog posts and articles to case studies and white papers. Sometimes you’ll need to interview subject matter experts (SMEs) from the company or find them on your own. Other times, it’ll be a research only article. Ask teh editor for freelance examples to show you what they’re looking for.

Example of Content Marketing Writing:

If you’re good at knowledgeable advice with brand messaging, content marketing can be a lucrative freelance writing avenue. It’s one of my favorite freelance writing example types.

5. Ghostwriting

Ready to figure out “what is ghostwriting?” Here are the basics: Ghostwriting involves writing content for someone else without receiving public credit. In other words, your name or byline won’t be on it. You could be hired to write blog posts, eBooks, speeches, LinkedIn posts, or even entire books under someone else’s name. Ghostwriters need to be skilled at capturing their client’s voice and tone.

Example of Freelance Ghostwriting:

  • A CEO’s blog posts on leadership strategies for their website or LinkedIn posts is a freelance example of ghostwriting.

Ghostwriting often pays well since the writer is often working on high-profile or in-depth projects. One of the biggest challenges is getting the client’s voice and tone down, and finding new clients if you signed a NDA can make it difficult to show off samples to new clients.

6. eCommerce Writing

You’ve likely noticed more articles these days featuring lists of products with handy “Buy Now” buttons. This is eCommerce writing, where freelance writers create product roundups, reviews, or shopping guides that incorporate affiliate links. Brands and publications use these articles to drive revenue through product sales. Simply put, if you research “best running shoes” and find yourself on a website like Health.com and then decide to buy a product from a link on that page, the publication might get a cut of that sale.

Example of eCommerce Writing:

eCommerce writing can be a stable source of income if you’re comfortable researching products and writing compelling descriptions.

7. Video Script Writing

If you love creating content that comes to life through visuals, video script writing might be for you. (Those of you who perhaps wanted to pursue a career in TV journalism might enjoy this example of freelance writing.) With the rise of YouTube, TikTok, and Instagram Reels, brands are investing in video content more than ever, and they need skilled writers to craft their scripts. 

This type of freelance writing requires strong storytelling skills and the ability to convey a message clearly and concisely through visuals.

Example of Video Script Writing:

  • A script for a company’s promotional video on Instagram Reels or TikTok is an answer to what is a freelance example.

Video scriptwriters are in high demand, and the pay can be substantial, especially if you work with larger brands or production companies. Come up with package rates and add this freelance example on to other services for a serious freelance rate boost.

8. Technical Writing

Technical writing is perfect for those who enjoy diving deep into complex subjects and explaining them in simple terms. This type of writing includes creating user manuals, product instructions, or detailed how-to guides. Technical writing often requires expertise in a particular field, such as technology, finance, or healthcare.

Example of Technical Writing:

  • A user manual for a new smartphone could be a great freelance writing example of technical writing.

While technical writing may require specialized knowledge, it also tends to pay higher rates due to the complexity of the work.

9. Social Media Writing

In today’s digital age, social media writing is one of the fastest-growing types of freelance work. From writing Instagram captions to crafting entire social media campaigns, freelance social media writers help brands maintain a strong online presence. The goal is to engage followers and boost brand awareness through clever, shareable content. Staying on stop of social media trends is a must for this type of freelancer.

Example of Social Media Writing:

  • “Top 5 Skincare Tips for Glowing Skin ✨ #SelfCareSunday” (for a beauty brand on Instagram)

This freelance example of writing requires snappy, concise content and often pays per post or campaign. You can offer social media writing services as an add-on to freelance clients after writing an article for them to boost your income.

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Clients Industry Writing Advice

How Do I Get into Freelance Writing

To become a doctor, you need to go to medical school. To become a lawyer, you need to pass the bar exam. To become a freelance writer? The path to entry is not so clear. 

Freelance writing is a career offering flexibility, freedom and variety. Still, many beginners find it hard to break in. But no matter whether you’re wanting to start a simple side hustle, or to change careers entirely, there’s a path you can follow to get there.

Just be aware that the path looks a little different for everyone, no matter what you do to find work or explore how to find freelance writing jobs.

Leverage your background to get started

Some backgrounds might be more beneficial than others if you’re trying to figure out ‘how do I get into freelance writing?’

Journalism and media studies

A background in journalism or media studies offers a deep grounding in critical skills such as researching, interviewing, writing, note-taking, and ethical decision-making. I spent three years in journalism school and sometimes still hear the voices of my lecturers in my head. (“Your first priority is to your reader!” one of them used to bellow.) But a journalism degree is no longer a make-or-break asset for a freelance writer.

Public relations, corporate communications and marketing

These fields also offer a solid foundation for freelance writing. PR and marketing professionals already have great networks, know what the industry looks like from the other side of the desk, and have gained a solid understanding of how to craft messages that resonate with specific audiences. 

Technical or scientific backgrounds

Companies and brands are desperate for writers who can translate complex information into digestible content, so those with a background in a technical or scientific discipline will be in demand. Considering how to become a medical writer? There’s a market for that.

Writing technical manuals, white papers, case studies or other detailed materials is a natural fit for those with a deep understanding of specific subject matter. Book-length projects work well too. For example, Barbara Ehrenreich, a scientist with a PhD in cellular immunology, turned her analytical eye on social issues, penning books like Nickel and Dimed.  These are just some of the types of freelance jobs available to those looking to leverage these kinds of freelance skills.

Education or training

Ever worked as a schoolteacher? Taught English as a foreign language? Tutored high school or university students? Helped one of your kids with their homework? Educational experience can be a valuable springboard for freelance writers. Your ability to identify core issues, simplify complex concepts, and develop step-by-step guides to aid understanding, will stand you in good stead. You might even find a freelance community of teachers who can help if you’re looking into how to get freelance writing work in this field.

Blogging or content creation

If you’ve ever created and maintained a blog, developed content for your website, or thrilled your Instagram followers with in-depth captions, then you already have a head start. These experiences demonstrate that you can create engaging content, build an audience, and manage projects from start to finish. Your blog can even serve as part of your portfolio (see below). Check out these best blogs for freelance writers for inspiration.

Other handy backgrounds 

The good news is that you can leverage almost any background for success. Freelance writers come from disparate occupations. These include bartender and waiter (Elizabeth Gilbert, of Eat, Pray, Love fame), carpenter and fisherman (Outside contributor Jon Krakauer) and forensic psychologist and true crime author Katherine Ramsland.

Identify your freelance writing niche(s)

Having now considered how your background and previous experience might support your freelance writing goals, it’s time to think about your freelance writing niche – or best high-paying freelance niches. Many writers home in on what’s likely to prove most marketable or profitable. But it’s also important to think about what you could happily write about, day in and day out, for the next ten years or more. 

Ask yourself these questions:

Should I use my background as a springboard to get into freelance writing?

You might have a deep understanding of a particular industry or subject, but that doesn’t mean you can’t branch out. Stockbrokers or financial planners might be well placed to write about personal finance, investment strategies, day trading, or trends in cryptocurrency, but that doesn’t necessarily mean that they want to – or should. I wrote personal finance for about five years before I realized it wasn’t for me.

How do I like to spend my spare time?

You might be a keen hiker, a gardening green thumb, or a frequent flier. These passions provide important clues as to what niche or niches might work best for you. Choosing to write about subjects in which you’re genuinely interested will make for a more enjoyable work life. That sense of ease and joy will shine through in your words. 

One niche or several?

Picking a niche is not a case of ‘one and done’. There might be multiple subjects on which you can write with authority. For example, Christina Sterbenz divides her reporting work into ‘criminal justice and drugs’, ‘extremism’, and ‘environment’. Sarah Krasnostein, meanwhile, is a lawyer and television critic who is also adept at writing on criminal justice matters. Just start somewhere. 

Build a portfolio

A writing portfolio serves as a showcase for your freelance writing work. While there’s an art and a science to crafting the perfect writing portfolio, it typically includes a range of writing samples, such as articles and blog posts, or bigger projects that you’ve worked on, including annual reports, white papers, e-books, and more. There are many ways to make your portfolio stand out.

What if you don’t have a track record of publication? You’ll have to do a bit more work upfront, but it’s still possible to launch a portfolio that will make potential clients sit up and take notice.

Dig deep into higher education or professional writing samples

If you wrote a persuasive essay or a research paper as part of your degree, you could turn this into an article, blog post, or op-ed piece. Also think about any reports, sales letters, slide decks, email newsletters, or other writing you’ve created during past employment. These may also be tweaked to wow prospective clients.

Create writing samples

No existing writing projects to pick apart and repurpose? Consider setting aside a couple of days to create work samples from scratch. These articles, blog posts or other types of content should be aligned with the sort of work you’d ultimately like to get paid for. You could publish them on sites like Medium or LinkedIn, or set up a basic blog website as you explore why you need a freelance writing portfolio.. 

Guest post on established blogs or websites

Google ‘write for us’ and you’ll find squillions of blogs and websites looking for contributors. Choose sites that gel with your interests and review previous posts to ensure you have something new to add to the conversation. The pay will be minimal – or non-existent. But guest posts will get new eyes on your work and deliver a published piece of writing for your portfolio.

Write and submit stories ‘on spec’

Writing ‘on spec’ (‘on speculation’) means writing and submitting an article or other piece of work with no guarantee of publication or payment. It involves researching a publication, generating a story idea that fits the editorial mix, writing the piece as if you’d been commissioned, and sending it off to the editor. It’s a bit of a gamble, but sometimes it will help you break in. 

Finding those first freelance writing jobs for beginners

Creating samples, publishing blog posts and writing ‘on spec’ will only take you so far. Finding work as a freelance writer is an ongoing task, but it does get easier over time. 

Here’s how to get out of the starting blocks:

Leverage your network

Let friends and family know you’re getting started as a freelance writer. They might know someone who needs writing services or have connections who could become your first clients. Here’s how to get started copywriting as a beginner.

Tap your professional networks

Review your work history and consider whether any of your former employers, colleagues, or clients might need writing services – or know someone who does.

Join writing communities

Online writing communities offer a way to network with other freelance writers and come to the attention of potential clients. In Australia, Georgia’s Media Circle is an active Facebook group where callouts for writers, press trip offers, industry questions and other information are traded. LinkedIn and freelance-dedicated forums are other good places to start building community. 

Attend networking events

Don’t overlook industry gatherings, conferences, or meetups. These can be great ways to learn new skills, meet potential clients, and establish connections. Events are also a great way to stay informed about developments in your niche. Gatecrashing conferences is one of five main ways I like to generate fresh freelance articlestory ideas.

How to find freelance writing jobs

With all the above steps in place, it’s time to start hunting for freelance writing jobs. It’s worth trying a few different methods so you can determine which work best for you.

Subscribe to the website’s newsletter and get a PDF of “50 Websites That List Freelance Jobs.”

Job boards

Although I haven’t found job boards to be worth the trouble, some people, particularly those starting out, swear by them. Be aware that they are highly competitive arenas where rates are typically low, but if you’re a newbie, this may be the least of your worries. They include ProBlogger, Upwork and Freelancer. They’re a step up from content mills like Textbroker or iWriter, but be cautious nonetheless when using them.

Email newsletters

Some writers collate lists of opportunities gleaned from social media, personal contacts, and various other sources. For a few dollars every month (or sometimes for free) you can subscribe to their newsletter. Sonia Weisner has a weekly newsletter with many such opportunities, as does Kaitlyn Arford, while Australian-based Rachel’s List asks that people purchase a membership (or a 24-hour pass) to access information about advertised gigs. Diana Kelly Levey curates a handful of jobs with each of her weekly newsletters – for free.

Cold pitching 

Cold pitching is my favorite method of picking up new work. It involves approaching potential clients directly, even if they haven’t posted a job listing or given any other indication that they’re eager to hear from you. I’ve secured most of my work by pitching editors directly, with story ideas tailored to their publications. Successful pitching involves painstaking research and it can take a while to fine-tune a strategy that works for you and your niche. But in my experience, cold pitching is the most surefire way to secure a gig. 

FAQs about getting started in“how do I get into freelance writing?”

How much should I charge when I’m starting out as a freelance writer?

If you’re shooting for editorial work, don’t worry. Newspapers and magazines will have their own set rates which they pay to writers – and there’s usually no room for negotiation. However, if you’re focusing on writing for corporates or brands, you have greater freedom to set your own rates. This is key when you want to establish a good freelance writer salary. 

Research the market rates in your niche by viewing freelance writing forums, surveys and job boards. Take what you’ve learned and temper that with the complexity of the assignment, the time a project will take, the client’s budget, and your own level of experience. Starting out, you might be tempted to cut prices just to pick up work – but then clients become conditioned to paying rock bottom rates, which is bad for you and the rest of the industry. Don’t undervalue yourself. Explore the many ways freelancers get paid..

How can I manage my time effectively as a freelance writer?

Freelance writers rarely have the luxury of focusing on a single project at a time. Keeping track of multiple projects, deadlines, requirements, clients, interviewees, invoices and prospects can be daunting at first – and sometimes even when you’ve been at it for quite some time. But juggling multiple balls simultaneously (and cheerfully) is part of the job. 

I find it easier to tackle large projects, by breaking them down into smaller, more manageable pieces that can be tackled sequentially. Some writers swear by project management apps such as Trello or Asana or these top productivity apps, but I find I can stay organized enough with a rolling to-do list. 

I keep getting knock-backs. How can I handle rejection as a freelance writer?

You’re not having a hard time because you’re starting out. Every freelance writer faces rejection, no matter how long you’ve been at it. Rejection is painful, but it’s (usually) not about you, so don’t take it personally. The publication might not want the article you just pitched because they already have a story just like it in the pipeline (in which case your instincts were great, but the timing was bad). 

The editor might have overlooked your email. The magazine might be facing financial woes. The point is that rejection happens for all sorts of reasons. Don’t be discouraged. With persistence, you will break through.

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Clients Money Writing Advice

What Is Ghostwriting?

I’m a ghostwriter.  I started ghostwriting in 2015 as a freelance blogger and ghostwriting contributor. Before that,I was unfamiliar with the term “ghostwriter,” and also wondered “what is ghostwriting?” like many people do tdoay.

In many ways, my knowledge of ghostwriting was limited to references in movies or television shows. I happened to stumble on ghostwriting as an opportunity to make additional income.  I utilized platforms like Upwork or Fiverr to gain experience as a freelance ghostwriter. While building my portfolio as a freelance writer, the idea of writing anonymously for entrepreneurs appealed to me. In the beginning, it was difficult finding work online or social media. 

Why? 

Most people were only familiar with the term ghostwriters within the music industry. With perseverance and consistency, I began to gain more traction and referrals as a ghostwriter. I was determined to make a name for myself as a ghostwriter online. Today, I’ve ghostwritten over 100 books, articles, blogs, and social media posts—it’s part of my freelance brand. In this article, I’ll provide insight on what is ghostwriting and how you can get started.

What is Ghostwriting?

Back in the day, ghostwriting was mostly a publishing term. 

It meant an author wrote a book or article for someone else, without getting any credit. But now, thanks to digital media and self-publishing, ghostwriting has spread across many industries.

These days, it’s used everywhere—marketing, advertising, even academic writing. 

What is ghostwriting? By definition, ghostwriting is when someone creates content for another person or business, like blog posts, social media posts, speeches, presentations, or yes,,books.

The goal? 

To deliver top-notch content that matches the client’s brand and message while they focus on other aspects of running their business. Ghostwriters often work behind the scenes, using their writing skills to bring someone else’s ideas to life.

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What is the goal of ghostwriting?

The goal of ghostwriting is to bring someone else’s ideas and vision to life. It requires a deep understanding of the client’s goals, target audience, and writing style. The ghostwriter must be able to seamlessly blend their own writing skills with the client’s voice in order to create content that feels authentic and genuine. It’s not easy to do, which is why ghostwriting is one of the highest-paying freelance skills out there.

How does ghostwriting work?

So, how does the ghostwriting process work? Ghostwriting typically involves a client hiring a ghostwriter to write content on their behalf. The contents can include articles, blog posts, books, speeches, social media posts, op-eds, to name a few. The client sometimes provides the ghostwriter with ideas, outline, or notes for the content they want to be created. Other times, the client and writer brainstorm topics together that would help the client achieve their goals.

The ghostwriter taps into their expertise and writing skills to craft the content while staying true to the client’s vision. This often involves multiple rounds of revisions and feedback from the client until the final product meets their expectations.

Ghostwriters may also conduct research on behalf of their clients in order to ensure accuracy and credibility in the content being produced. They must also maintain strict confidentiality and not reveal any information about their role as a ghostwriter unless given permission by the client.

Why hire ghostwriters? 

There are many reasons a client would hire a freelance ghostwriter, including lack of time, writing skills, or simply needing a fresh perspective on ideas. Ghostwriters can also help busy professionals who want to maintain a strong online presence but struggle with finding the time to create regular blog posts or social media content.

In addition to writing for individuals, ghostwriters may also work for companies and organizations, creating content such as marketing materials, reports, and website copy. They may specialize in certain industries, in the best freelance niches, or topics and use their knowledge and research skills to make the content informative and engaging.

Is ghostwriting illegal?

No, ghostwriting is not illegal. Some also ask, “is ghostwriting ethical?”

 It is a common practice in the writing industry and both parties enter into an agreement regarding ownership and usage of the written content. However, it is important for both parties to have clear communication and understanding of the terms to avoid any legal issues.

Ghostwriting can also be considered ethical as long as the credited author acknowledges the help of the ghostwriter. In fact, many well-known authors and public figures use ghostwriters to help them with their writing projects. Some ghostwriters might reveal that they worked on a project for a client when they weren’t supposed to say anything. It’s common concern for ghostwriting clients and why having contracts will protect both parties.

How do ghostwriters get paid?

Thankfully, ghostwriters usually get paid well for their services. The payment structure and amount varies depending on the project and agreement between the ghostwriter and author. Some ghostwriters charge a flat fee for their work while others may receive a percentage of the book’s profits.

Ghostwriting can be a lucrative career for writers with excellent research and writing skills. It also keeps things interesting, allowing them to work on various topics and projects without being tied down to one specific genre.

However, it is important for ghostwriters to have contracts in place to protect their rights to the written content and ensure they are properly compensated for their work.

When you’re ready, here’s how to get more ghostwriting clients in 2025.

What is the difference between a ghostwriter and copywriter?

Ghostwriters and copywriters might both create written content, but their roles are different. A ghostwriter works behind the scenes, writing things like books, articles, or speeches for someone else, like an author or public figure. 

The twist? 

The ghostwriter doesn’t get the credit, their client does.

Freelance copywriters, on the other hand, focus on creating content that promotes a product or service. Think website copy, marketing emails, social media posts, or ads. For ghostwriters, an NDA prevents them from disclosing clients they have worked with in the past. Thus, creating a barrier with many ghostwriters to authenticate their work.

Here’s a sneak peak if you’re wondering what is a freelance example of copywriting?

Who hires ghostwriters?

Ghostwriters are often hired by individuals who want to publish a book but do not have the time or writing skills to make that happen. This could include high profile leaders, celebrities, , politicians, or anyone who wants to share their story or expertise but doesn’t  have the time to write it themselves. Ghostwriters can also be hired by companies or organizations to create content for their website, blog, or social media platforms.

Here’s how to find freelance writing jobs

Why Freelancers Should Try Ghostwriting

Ghostwriting can be a very lucrative opportunity for you to earn a passive income as a freelancer. Having this writing skill gives you the opportunity to work with clients from various backgrounds. While allowing the ghostwriter to become a subject matter expert.

Ghostwriting is often misunderstood as a simple act of writing under someone else’s name, but it is actually a collaborative process. It can be a lucrative opportunity for freelance writers who are ready to add on new skills and offerings to clients. Partnering with a ghostwriter is a smart idea for leaders, influencers, or first-time authors who are looking for expertise, efficiency, and want to enhance the quality and success of their content.

Ghostwriting is a great opportunity for freelancers to grow professionally and experiment with the various types of ghostwriting services available.

Ready to kick-start your freelance writing career? here, 10 lessons to launch your business
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Industry Writing Advice

7 Suggestions on How to Improve Your Writing So Freelance Clients Want to Hire You

If you’re a freelance or nonfiction writer, you write…a lot. While it’s easy to fall into the routine of getting an assignment or brief and jumping right in, writing is a skill that is refined over years of practice. So even if you’re making a living as a writer, there are still times when you may want to learn how to improve writing skills.

Follow these tips to become a better writer, one word at a time.

7 Tips on How to Improve Your Writing as a Freelancer or Professional Writer

Learning how to become a better writer will take practice but you’ll see the results pay off in dividends from freelance clients and being able to charge a higher freelance rate. (BTW, how do freelancers get paid?)

1. Use Resources

Writers don’t create in a vacuum. Using available resources can help generate ideas, refine the finished product, and improve your efficiency. Doing this can also help you become a better writer as you continually learn and refine your process.

Here are some tools to explore:

  • Grammarly: Catch typos, improve clarity, and make your writing more concise.
  • Hemingway Editor: Highlight difficult-to-read sentences, passive voice, and more.
  • AI Tools: AI LLMs like ChatGPT, Perplexity, and Google Gemini can offer answers to complex questions. But they can also generate outlines and ideas and check for grammatical errors. I have an issue with using passive voice too often in my writing, so I’ll upload the text of the article and ask ChatGPT to identify passive voice, so I can fix it. It can also help with brainstorming and outline creation (I used it to create the outline for this article, in fact!).
  • Coggle: Create mind maps and diagrams to brainstorm and organize ideas.

Each of these resources can be instrumental in sharpening your skills. Some of these are on our top productivity apps for freelancers, too.

2. Take a Course

If you want to dig deeper into how to improve writing skills, consider taking a writing course. Platforms like MasterClass and Skillshare offer lessons from top writers.

For example:

  • MasterClass features lessons from Margaret Atwood, Neil Gaiman, and others.
  • Skillshare has specialized writing tips for freelancers and insights into freelance writing as a craft.

This website’s founder, Diana Kelly Levey, has freelance writing online courses on Teachable that provide lessons on how to get started freelance writing as well as how to write a freelance article.

3. Write for Fun and Self-Reflection

I know that when you write for your job, sometimes writing for fun isn’t the most appealing way to spend your time…but on the other hand, we’re writers, and it’s what we do! As you explore how to improve your writing, it’s important to explore different styles of writing. Whether you work on a novel, short story, poems, journaling prompts or another form of non-work writing, writing for fun can help you sharpen your skills.

Not sure where to start?

You can alsoseek out websites that provide prompts or ask an AI LLM to create a list of prompts. The beauty of this is that you can get as specific or broad as you want. For instance, I just asked Perplexity for the following:

  • Can you create a series of writing prompts that will expand my imagination and writing skills?
  • Please generate a list of 10 self-reflective journaling prompts.
  • Can you suggest prompts that focus on overcoming challenges and setbacks.
  • Create a list of 5 writing prompts that could expand into ideas for a novel (these were actually really good!).

4. Walk away from your writing

This seems counterintuitive if you’re working on being a better writer, but walking away from your writing for a few hours or days can help you see it with new eyes. This is especially important if it’s a project you’ve spent a lot of time with or felt bogged down by. Taking breaks from your work is some of the top pro advice for beginner freelance writers.

When you return to it you’ll be better able to spot errors or rework sections that need some tweaking. It’s one of the secrets of how to improve writing skills.

Learning how to become a stronger writer in the 5 high-paying freelance writing skills will net you a higher income this year.

5. Read Actively

You may have heard the phrase “read like a writer.” Basically, it means reading with an eye for what the writer does with their words and structure. While reading for fun is great (seriously, it’s the best), you can also read different styles of writing and work from different writers to see how they craft their work. This can include reading short fiction and nonfiction, novels, magazine articles and newspaper articles, print and online newsletters, business blogs, and even poetry and lyrics to see what literary and style devices others use. 

When you find something that you really like, you can bookmark it or save it in a designated folder to come back to later when you need some inspiration.Understanding the techniques and devices that make other people’s writing engaging can, in turn, make your writing more engaging as you implement them into your process. 

Knowing how to write better will help you land more work in the types of freelance writing that pays freelancers well.

6. Accept feedback

This may be the hardest one on the list, but accepting and implementing feedback is pretty much a surefire way to improve your writing. But, that said, a cold chill still runs through my body when an editor sends feedback my way. It can be difficult to swallow your pride, especially if it’s a project that you’re close to, but feedback can reveal any shortcomings and help you remedy them.

You can also reach out to other writers if you have an assignment that needs a second set of eyes. I had a writer friend send me some of her writing to look over the other day, and I really enjoyed the chance to help out! 

7. Create an Idea Bank

You know how ideas hit at the strangest times — driving in traffic, doing the dishes, and (of course) in the shower? That’s when it’s important to write them down, so you don’t spend the next day wracking your brain trying to remember the great idea you had right before you went to sleep last night (which I am definitely not doing at this exact second…that’s a lie, I am.)

You can keep your idea bank anywhere and having it written down to refer back to will help you become a better writer. I personally have Google Keep lists for LinkedIn post ideas and freelance article pitches, but people also use Trello, Notion, Google Docs, or a good old fashioned notebook. This is especially helpful when you sit down to write and, well, nothing happens. You can go to your idea bank and pull from there! 

Make it worth it

While all of these ideas can help you improve your writing, they may not all work for you. And let’s face it, we’re all busy, so improving your writing doesn’t have to take up a bunch of time. You can choose one or two activities to focus on and maybe only do it once or twice a week. Other ideas, like incorporating AI tools into your writing can actually help you improve your writing and potentially make you more efficient. You can test out a few and see what works for you!

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Freelance Jobs Industry Writing Advice

What is Content Marketing Writing?

Do you think you’re missing out by not knowing the answer to ‘what is content marketing writing?’ This article will give you helpful insight into this form of writing so you don’t have to smile and silently nod. Sometimes people use freelance content marketing writing and journalism writing interchangeably. This can be misleading. 

Each discipline requires a specific skill set. Yet, each field brings a different flair for writing to specific audiences—and both might require interview and researching skills—but content marketing writing is about creating awareness for a product or brand.

It’s biased, even if a brand or product isn’t mentioned in the article. Journalism involves unbiased reporting and research, any conflicts-of-interest should be eliminated or at the very least, disclosed. Sometimes journalism is referred to as content writing but what makes it journalism is the reporting aspect.

You might be wondering if you’ve ever read a content marketing writing example before but you probably have—it’s everywhere. I’ll give you an example. 

Have you ever typed in a search into Google, then clicked on an article and read an informative article and been surprised to look up and realize it was under a product’s website? That’s an example of content marketing writing. It may have mentioned the product or service or it may not have. It likely included some kind of “call to action” (CTA) to do something, like sign up for a newsletter, join a mailing list, or learn more about the brand. 

Your work as a freelance content marketing writer can greatly impact brand loyalty and customer satisfaction. It makes a rewarding and irresistible profession. 

What is Content Marketing Writing to a Freelancer?

Freelance content marketing writing is versatile and merges individuality and strategic marketing goals. It involves compelling, purpose-built content that engages the target audience and ultimately leads to a sale. This type of writing relies on information that provides captivating storytelling that draws in readers and turns them into brand loyalists.

Freelance content marketing writers in this field can reach out to marketing managers, VP of marketing, and content managers to share their backgrounds and expertise to let them know why they’d be an asset to the brand. There’s plenty of work to be found in small businesses, large brands, and large associations.

(Read samples of introductory emails to send to content marketing managers.)

Could the answer to “what is content marketing writing” be that it’s your next freelance writing skill to add to your LinkedIn profile? Freelance content marketing writing is a satisfying and lucrative freelance skill to have. You’ll drive customer satisfaction and conversion rates through the following types of content marketing writing:

  • Blogs
  • Social media posts
  • Newsletters
  • White papers
  • eBooks/Digital downloads

A content marketing writer aims to capture the brand’s audience, resulting in a trusted customer. 

Freelance content marketing writers use their exceptional writing skills, marketing knowledge, and add data and research findings to create content that gets ranked well on SERPs (Search Engine Results Pages) and turns audiences into repeat visitors.

Content marketing writing also helps build brand awareness. This tactic generates organic leads and happy clients, making this one of the highest-paid freelance writing skills. Freelance content writers can work with several clients in different niches, like health, beauty, Software as a Service (SaaS), pets, healthcare, and personal finance.

You might even hear of this type of content as B2B or B2C writing. B2B is business to business (think of a software company selling their product to Microsoft). B2C is business to consumer. This could be a blog on a beauty brand, a pet product, or a service provider’s page.

It’s about being a well-versed professional. You must understand the customer’s pain points and search engine optimization, known as SEO. SEO involves addressing relevant topics that others have looked up on the internet. 

For example, when searching “ how to become a freelance marketing writer” or “how to get started as a marketing freelancer?” These related searches in your content can be great for keywords or headlines. Why? It’s because you are answering questions people want answers to. Content marketing writers are critical. They provide key information while being relatable and business-oriented. Knowing how to write good articles as a freelancer with primary keywords and secondary keywords is essential for success in search engine rankings and from your client’s standpoint. 

Content Marketing Writing vs Magazine Writing

Content marketing writing has a different voice, framework, and audience. It is not like magazine writing. Magazine writing tends to be shorter than content marketing writing, this could also depend on the publication. 

The goal of magazine writing or editorial writing for magazines is to inform and entertain magazine subscribers of digital audiences on various topics related to the magazine. This type of writing isn’t trying to sell anything–other than maybe an editorial magazine subscription. Magazine writing is more likely to focus on a publication’s audiences (although there’s a lot of affiliate marketing and sponsored content on and in magazines these days). Magazine-style writing often includes feature stories, reported articles, interviews, or personal essays. 

Content marketing aims to engage and convert target audiences for brand awareness. Content marketing writing concentrates on customer action, generating leads, or boosting sales. An example is “7 Reasons Why You Should Switch to Vegan Lip Products,” and you’ll find this blog on a vegan beauty company’s website, possibly with a link to sign up for a newsletter and get a promo code. Magazine writing would likely include a non-biased roundup of the “7 Best Vegan Lip Products.” 

How Much Does Freelance Content Marketing Writing Pay?

Be honest. When you explored, “what is content marketing writing,” you certainly wanted to know if being a freelance content marketing writer pays well.


When you’re a freelance content marketing writer, pay is commonly per project or per article. If you and the client come up with an agreement about a specific number of pieces (articles) you’ll produce per month as an ongoing relationship, it’s known as a retainer agreement. 

As of 2024, many content marketing writing assignments tend to pay better than online magazine assignments of the same word count. That might be because brands have more money and stand to potentially earn more with each piece of content. 

In general, content marketing writing likely pays at least $0.50/word and up, often closer to $1/word/

Freelance content writers can charge based on the complexity of the scope of the project. Magazine writing can also receive payment for the number of words, interviews, research involved in the piece, and per project. The magazine determines writers’ rates based on the magazine’s budget and the writer’s level of experience.

How Do Editorial Writing and Freelance Content Marketing Writing Differ?

Editorial writing is also known as opinion writing. The author expresses their opinion or viewpoint on a particular topic. This type of writing is generally published in newspapers or magazines. Freelance content marketing writing builds readership for a brand and drives traffic. 

Editorial writing emphasizes the editorial board or author topics the team represents. You can find the editorial team on the publication’s website. They’re a group of professionals with diverse skills in fact-checking, writing, and editing. The team ensures that the information presented is accurate, engaging, and error-free. That being said, a brand’s CEO can write an op-ed and submit it for possible publication. It will likely be skewed to support their brand’s initiatives but it should also be well-reported.

Editorial writing style is more persuasive. It focuses on using logic to support the opinions. Content marketing styles use storytelling to optimize the readers’ experience and with a call to action (CTA). This will encourage the reader to take part in their offer. An example of a call to action is “I want this”, “ or “Download here” or “Learn more.” 

Writers sprinkle these phrases throughout their content marketing blogs to entice the reader to view what they’re selling. Editorial writing may not include a call to action. Yet, it provides a format centered on current events, cultural trends, or social issues.

Content marketing writing often focuses on brand stories and case studies.

Which Style of Writing Suits You: Content Marketing, Magazine Journalism, or Editorial Writing?

Freelance content marketing writing is versatile and merges individuality and strategic marketing goals. It is also a high-paying freelance niche and allows growth and opportunity. Content marketing writing builds trust and authority. It uses well-crafted words to inspire the audience. If you enjoy writing blogs to drive organic traffic, freelance content marketing writing is for you. But let’s recap on the difference between magazine journalism writing and editorial writing. 

Magazine journalism writing tends to be longer than content marketing writing and its goal is to inform and entertain audiences online and print to encourage repeat visits. 

Typically, magazine writers earn payment based on the number of words, while freelance content marketing writers earn payment based on the project. Editorial writing is persuasive and it uses logic to support the opinions. Content marketing styles use storytelling to optimize the readers’ experience. 

Now that we’ve satisfied your top questions on “what is content marketing writing?” learn how to improve your writing skills so you can earn higher rates in any field.

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Freelance Jobs Industry Money Writing Advice

10 Passive Income for Freelancer Revenue Stream Tips

Freelancers are keenly aware that freelance writer salaries and overall income can fluctuate from month to month. (Financial experts would call this an “irregular income.”) One solution to this common problem? Passive income for freelancer streams.

So what is passive income? It’s a way to earn money without doing much—or any—effort. But I’ll be honest. I think every type of ‘passive income’ involves some startup effort and ongoing marketing to keep audiences engaged and find new customers.

How to make passive income work for you? These income sources can work in the background to help create stability for your freelance business, so you don’t always have to rely solely on client work to keep your income steady.

But what exactly is passive income for freelancers, and how do you get started?

Explore 10 passive income streams for freelancers that can help boost your earnings and bring financial security to your business.

10 Passive Income for Freelancer Ideas to Earn More Money

Use your freelance skills, research and know-how to find ways to “make freelancer money while you sleep.” Yes, almost all of theses passive income ideas will require some upfront work and ongoing maintenance.

1. Offer Paid Newsletter Subscriptions

Are you regularly sending out newsletters to your audience? If you’ve built a solid readership, consider offering a paid subscription for exclusive content. With platforms like Substack, freelancers can monetize their expertise by sharing advice, tips, and industry news directly with their subscribers.

Paid newsletters are a hot commodity amongst creators, perhaps because it’s the best form of ‘owning’ a platform if a social media platform kicks you off or goes under. You’ll still have your subscribers! It’s becoming one of the most popular answers to ‘how to make passive income?’

Many Substack publications have the option for newletter creators to charge $5 to $50 a month for a subscription, according to some recent data. Even if you only have 100 people paying a month, that’s a nice little side hustle passive income for freelancer rate coming in for work you’re already doing.

If you can build an engaged audience, it’s a simple and sustainable way to create passive income. You could get started on Beehiiv, Substack, or another newsletter platform for passive income streams. I use Beehiiv which includes sponsorship opportunities that pay out if subscribers click on the links and I get paid if my newsletter readers subscribe to other newsletters I recommend. You can also earn money as an affiliate.

2. Create an e-Book

One of the most straightforward ways to create passive income is by writing and selling an e-book. I’ve personally had success with my e-book “100+ Tips for Beginner Freelance Writers” which continues to sell and bring in revenue with little extra work after the initial effort.

Freelancers can easily create e-books using content they’ve already developed, whether it’s blog posts or lessons learned from their niche. The eBook market is expected to reach $14 billion by the end of 2024, according to Statistica. And yes, we’re expecting it to go up as a passive income 2025 option.

Whether you’re a freelancer with knowledge in a specific niche or you’re simply someone who has a vast background on a particular topic chances are, others would pay to know what you do. Research the market, analyze the competition, and discover the digital product possibilities.

3. Develop a Digital Online Course

Have a unique skill or expertise that others could benefit from? Turning your knowledge into an online course is another way to create passive income. I’ve personally created freelance online courses on platforms like Teachable, and although there’s upfront work, they can generate consistent income once live.

In recent years, online learning has exploded. Self-paced learning to enhance one’s professional skills, get degrees, or acquire certificates has never been more popular—and on-trend! Whether you decide to build email courses, video tutorials as part of freelance online courses as I have or webinars, there’s money to be made in teaching what you already know. Yes, it will take marketing efforts as well but hopefully, some solid email newsletter writing can go a long way to securing more customers into this freelance passive income stream.

4. Sell Notion Templates or Digital Tools

If you use Notion or other project management tools to streamline your freelance work, consider creating and selling templates to other freelancers. These tools are becoming increasingly popular, and there’s a market for people who want plug-and-play systems to save them time.

Notion’s user base has grown exponentially in the past few years, showing that demand for templates and productivity tools is only increasing. By selling your organizational systems, you’re helping earn passive income while already doing tasks that help your business.

5. Sell Your Research or Reports

As a freelance writer, you’re already conducting a lot of research. Why not package that research into valuable guides or reports that others are willing to pay for? Freelancers in niches like finance, health, or content marketing can create resources like rate guides, media lists, or white papers that others will find useful.

Some freelancers like Kaitlyn Arford offers up guides on freelance outlets that pay freelancers and she keeps updating it throughout the year on a Trello board. This is a service and resource freelancers pay for. One of my bestselling eBooks is a pitching guide on 24 freelance pitches that worked. In a way, it’s a “set it and forget it” type of product that could fulfill one of your passive income 2025 dreams this year.

This method allows you to monetize the work you’re already doing and reach a broader audience beyond your clients.

6. Monetize Your Blog With Ads for Freelance Passive Income

If you’re already writing a blog as part of your freelance marketing, why not turn that traffic into income? By adding Google AdSense or other ad platforms, you can make money with each visitor or ad click on your site. I’ll acknowledge that blog writing isn’t necessarily fast and easy, it requires effort and time to build up an audience.

While it takes to build a blog audience, it’s a long-term investment that can pay off. And while yes, AI writing tools might take the blog writing jobs of some freelancers, you’ll want to showcase your work on your site and be able to have samples to show potential clients.That’s why I suggest you blog on something you’re passionate about and you’d write about for free. Because well, in the beginning, you will be writing for free. Once you’ve got steady traffic, ads can become a reliable source of passive income.

7. Sell Proprietary Templates to Earn Passive Income 2025 Money

Do you have workflows or templates that save you time and make your life easier? Many freelancers do! I personally sell a customizable Client Intake Form that freelancers can use to vet potential clients, and it’s become a freelancer passive income stream for my business.

Templates are always in demand, whether it’s for project management, content calendars, or pitch email scripts. Websites like Etsy or Gumroad make it easy to sell digital templates, with minimal maintenance required after the initial upload.

8. Create Custom Physical Products to Sell to Generate Passive Income for Freelancer

For those creative freelancers who love a good quote or funny sayings, consider building a freelance side hustle for passive income that involves custom products like T-shirts, mugs, photos, printed quotes, or planners to diversify your income. Check out Etsy, Pinterest, and Shopify sites for inspiration.

Why bother selling writing slogans and caricatures on T-shirts? The global custom T-shirt printing industry is projected to hit $14.8 billion by 2032. Look for platforms that allow creatives to sell products without managing inventory or shipping. It’ll make your life much easier and is a fun way to generate freelance passive income.

9. Utilize Affiliate Marketing

Affiliate marketing is one of the most popular ways passive income ideas. It’s been around for a long time and it seems to be a marketing trend that’s here to stay. By promoting products or services on your blog or social media, you can earn a commission for every sale made through your unique link. For freelancers, this could include promoting software tools you use already, online courses, or even office supplies.

As an example, I have an Authory affiliate link I use in blogs that’s associated with my name. I think it’s a great portfolio site for freelancers and would recommend it anyway so why not get a kick-back on that recommendation?

Afraid you’re behind the trend and it’s too late to catch up? The affiliate marketing industry is projected to continue to grow, fueled by influencer marketing by social media influencers. If you already have a blog, following on social media or a hefty group of newsletter subscribers, affiliate marketing is a no-brainer for earning passive income.

10. Host Paid Webinars

Freelancers often become experts in specific areas of their trade, whether that’s freelance writing, project management, or social media strategy. Why not share your knowledge through a paid webinar and turn it into a passive income for a freelancer opportunity? You can charge attendees a fee to join, and then sell the recording afterward with bonus materials to continue to help others.

Platforms like Zoom or Crowdcast make it easy to host webinars, and they can be a great way to build authority in your field while earning passive income. I hosted a live webinar with my nutritionist friend Natalie Rizzo and then we turned it into an online presentation on Teachable that other freelancers can purchase and watch.

Now that you’re feeling confident about ‘what is passive income’ and ‘passive income ideas 2025, set aside some time to carve out your next side business to help you earn money while you sleep.

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Mindset/Motivation Writing Advice

The 6 Best Tips for Creating a Freelance Brand

Your brand is your promise to your potential clients—it tells them what they can expect from you and sets you apart from others. That includes your website, your social media profile photos and the content you share publicly.

You wouldn’t show up to a job interview looking like a slob. Think of it like that when a potential freelance client discovers your freelancer brand.

Here, get the essential steps to crafting a compelling personal brand that resonates with your target audience and attracts more freelance business.

How Do I Get Started Building a Personal Brand As a Freelancer?

Make sure you uncover and develop these freelancer branding elements so clients know what to expect about you and your work when they come across your page(s).

Discover Your Unique Value Proposition (UVP).

Your UVP is what makes you stand out from the competition. Take time to reflect on your key strengths and how they solve problems for your clients.

  • Do you help clients get more done in less time?
  • Do you pride yourself on working with high-end, sophisticated clients who target a niche clientele?
  • Are you a freelancer who loves to infuse humor into everything you do and wants to find freelance clients who support and celebrate that?

Clearly defining your UVP not only helps articulate your brand as a freelancer but also attracts the right clients who align with your values and expertise.

Your freelance writer website should share this clearly and near the top of the page.

Keep Freelance Brand Messaging Consistent Across All Platforms:

Consistency is key in branding. Your website, social media profiles, and professional portfolios should convey the same message and aesthetic. They can have similar profile photos, fonts, and colors that are part of your freelancer brand. This uniformity builds trust and makes your brand easily recognizable to potential clients.

Established branding helps you become recognizable across different audiences, fostering familiarity and trust with potential clients. You know if you see a check or swoosh without the word “Nike” you’re still looking at a Nike brand. When you see a signature plaid color, you think of Burberry. Branding takes time in order to build that instance recognition. But it’s a worthwhile pursuit so clients and potential customers come to recognize you and your work.

Get Professional Photos Taken

Invest in professional freelance branding photos that reflect the professional freelancer you are. Choose props relevant to your business to convey your expertise and personality effectively. As a writer, I took photos with my laptop, phone, and notebook, and showed myself in professional-looking elements. If I were working on a freelancer personal brand that involved fashion or hair styling, I’d show those props in the photo.

It’s okay to show slightly different photos, in my opinion. I have different professional photos on my website and LinkedIn profile from Facebook and Twitter but the photos were all taken the same day and you can tell it’s the same person. That’s the crucial element.

If you don’t have money for this, consider asking a photography professional to do some bartering. You can help them with their website copy, social media copy, or content in exchange for photos.

Develop an Engagement Strategy to Entice Clients to Your Freelance Brand

Regular interaction with your audience can significantly enhance your brand presence. Share valuable content, join discussions, and contribute to forums that align with your expertise.

Share, repost, and comment to help others grow their platforms and increase your freelance brand profile.

The more visible you are, the more you’re perceived as an authority in your field. A well-established personal freelance brand can attract followers, readers, and fans who are interested in your work, services, and expertise. This audience can be valuable for selling digital products, online courses, and other services.

Share Testimonials and Social Proof

Showcase your success by sharing client testimonials and case studies. These validate your expertise and demonstrate your impact in tangible terms, which can be highly persuasive to prospective clients seeking proof of your capabilities. Ask for referrals and recommendations on LinkedIn. Reach out to current clients and request feedback, analytics data you can share, as well as a testimonial you can include on your freelance writer site.

Work on Continuous Learning and Being Nimble

The digital landscape is fluid and changing each day. Stay ahead by upgrading your skills and adapting to new trends. Demonstrating your commitment to growth and learning can be a powerful aspect of your personal brand that instills confidence in potential clients.

As a freelancer, your brand is your identity. If you don’t cultivate a freelancer brand to share no one else will. Create the image you want to share with the world so you’re in control of what clients see when they research you.

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