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Industry Writing Advice

How to Build a Freelance Portfolio

Building a high-quality freelance writing portfolio is one of the best ways to showcase your skills and offerings to potential clients. It can also help clients find you and reach out, creating “inbound leads”—which is the ideal scenario! 

If you’re feeling overwhelmed or just aren’t sure where to start, we get it. Learning how to build a freelance writing portfolio can seem overwhelming, especially if you haven’t given it much thought or—you’re like many freelancers—you give it too much thought, making it over complicated and delaying the freelance writing portfolio development because you’re frozen with fear. 

(It’s time to get over it and dive into why you need a freelance writer portfolio.)

We’re here to help you simplify your freelance portfolio and give you some tips on the best ways to create a freelance portfolio, what to include, and how to maintain it as you grow your freelance writing business. We’ll also cover how to enhance your freelancer portfolio’s impact and how to choose the right platform to host your freelance portfolio.

Essential Elements to Address as You Build a Freelance Portfolio

Your freelance writing portfolio should capture your writing skills as a writer and make what you write about very clear. To build your portfolio, you first need to know what you do and who you want to work with, and then choose the samples that best showcase your skills and niche.

Include clips–also called freelance writing samples—that are relevant to the type of writing you are focusing on. Examples could be blog posts, articles, white papers, case studies, email sequences, ghostwriting samples, ad copy, and product copy. Here are the essential elements to include along with the sample articles:

  • Your name
  • A short bio
  • Contact info
  • Niche or focus area
  • Types of writing you do
  • Past clients’ names and/or logos

How to Build a Freelance Portfolio That Has Impact

A high-quality, well-organized portfolio can result in you getting more work from dream freelance clients. But making sure that your portfolio can do this means putting in some work on the front end and tending to some ongoing maintenance after you set the freelancer portfolio live. Here are a few ways to enhance your portfolio’s impact and showcase your abilities as a freelance writer.

Choose the Right Platform for Your Freelancer Portfolio

There are tons of platforms out there that allow you to create a portfolio, and choosing the one that works best for your freelance writing goals can make the portfolio creation process much easier. The two main ways to create a portfolio are to use your business website or choose from one of a variety of portfolio sites. 

  • Your website: If you choose to use your business website, you can do this pretty easily depending on the platform you use. I use WordPress, so I just created a page dedicated to my portfolio and listed the articles that I want to showcase with a link to the live version. You can also do this with Squarespace or another website builder.
  • Clippings.me: The free version of this portfolio site allows you to add up to 10 articles by simply pasting the story link. The paid version is $9.99 per month and gives you unlimited clips along with a custom domain, password protected portfolio, and more.
  • Muck Rack: Muck Rack is free for writers and journalists and will automatically pull your writing clips and put them on your profile page. This is a great, low-maintenance way to maintain a portfolio, but it won’t be curated or organized. 
  • Contently: You can create a free portfolio on Contently and then use it to work with clients through their platform. Setting up a profile is pretty easy, and then you can add the URLs of your work to have it uploaded to your portfolio.
  • Journo Portfolio: This site allows you to create a free portfolio with 10 items. You can also upgrade to one of their paid packages for more features. They note on their site that If you do upgrade to a paid version (of this or any other portfolio site), make sure to track the expense as it can be a tax-deductible business expense.

Determine How to Organize a Freelance Portfolio Well

How you organize your freelance writing portfolio will depend on who you want to write for and how many different types of writing you do. I currently have mine organized into “Real Estate,” “Design,” “Home Improvement,” and “Other Stories.” The “Other Stories” category is at the very bottom and acts as a catch-all for stories that I’m really proud of and that show my writing style but don’t fit neatly into the other categories.

You can organize your freelance portfolio by:

Curate the Freelance Portfolio to Your Niche

Your portfolio isn’t simply a place to house all of your work. Your portfolio should be curated to your target freelance niche or one of these high-paying freelance writing niches of 2024 to demonstrate your knowledge of and ability to write about the subject. That said, you can include multiple niches in your portfolio as long as they are well organized.

Shift as Your Freelance Career Builds When You Learn How to Build a Freelance Portfolio

When you start freelance writing, you may end up taking any work that comes your way. (It’s how many beginner freelancers build up their freelance portfolios.) This will help you get clips that you can use to show your expertise and writing style to other potential clients. Once you have a solid set of writing examples in your portfolio, you can start to leverage them to shift focus as you go. 

For instance, if you want to get into medical writing as a freelance medical writer, but you’re currently working with environmental topics, work on writing in areas where the environment and health intersect and then include those in your portfolio. 

When I was starting out, I wrote for a luxury property finder client. I used these samples to get into more real estate writing, and I used my real estate writing samples to get work in the design and home improvement niches.

You can choose to stay in the same niche if you’re enjoying it, add new skills to diversify your offerings, or do what I did and slowly move into new categories by combining topics.

Revisit the Freelance Portfolio Regularly

As you get more freelancer work and generate more examples of your freelance writing or freelance design work, you should revisit your freelance portfolio, switching out old work for new work samples that highlight your current skills and niches. 

You can always keep older work in your portfolio if it clearly highlights your skills or is something that you’re particularly proud of, but if it no longer reflects the work that you’re doing, you should go ahead and remove it in favor of more recent work (*makes note to revisit my portfolio*).

 (You can also “hide” samples from public searches on some platforms–like WordPress—but then hyperlink directly to the piece if you’d like to show a particular client.)

If you’re working on shifting into a new niche or type of writing, you can move the most relevant samples to the top or most prominent position in your portfolio. 

How to Create a Freelance Portfolio to Showcase Your Skills

Creating your first freelance writing portfolio can seem intimidating at first, but the best way to do it is to just do it. You can always change platforms or add different clips later if you want to pivot or find something that fits your needs better.

Here’s a to-do list to help you if you’re creating a freelance portfolio for beginners:

  • Choose a platform like a website (WordPress, SquareSpace, Wix) or a portfolio site (Clippings.me, Journo Portfolio)
  • Write up a short bio
  • Narrow down your freelance niche or ideal client
  • Pick five to10 clips or projects that showcase your skills and what you offer clients
  • Upload them to the platform you chose
  • You can add images from free platforms like Unsplash and Pexels to add life to the samples or simply include hyperlinks directly to the sample.
  • Share the freelance portfolio on social media or send to potential clients (Many writers include a link in their email signatures so it’s easy for clients to browse.)

When you’re starting out as a freelance writer, or even if you’ve been doing this for a while, putting your work out there can feel a little scary, but when you have a high-quality, easy-to-navigate freelance writing portfolio, you can showcase your work to highlight your skills and attract clients that you want to work with. 

Check out these freelance portfolio examples for inspiration:

Jennifer Goforth Gregory (a content marketing writer whose portfolio is also organized by niche or topic)

Diana Kelly Levey’s Freelance Writing Portfolio (organized by freelance topic or freelance niche)

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How do I get into freelance writing
Clients Industry Writing Advice

How Do I Get into Freelance Writing

To become a doctor, you need to go to medical school. To become a lawyer, you need to pass the bar exam. To become a freelance writer? The path to entry is not so clear. 

Freelance writing is a career offering flexibility, freedom and variety. Still, many beginners find it hard to break in. But no matter whether you’re wanting to start a simple side hustle, or to change careers entirely, there’s a path you can follow to get there.

Just be aware that the path looks a little different for everyone, no matter what you do to find work or explore how to find freelance writing jobs.

Leverage your background to get started

Some backgrounds might be more beneficial than others if you’re trying to figure out ‘how do I get into freelance writing?’

Journalism and media studies

A background in journalism or media studies offers a deep grounding in critical skills such as researching, interviewing, writing, note-taking, and ethical decision-making. I spent three years in journalism school and sometimes still hear the voices of my lecturers in my head. (“Your first priority is to your reader!” one of them used to bellow.) But a journalism degree is no longer a make-or-break asset for a freelance writer.

Public relations, corporate communications and marketing

These fields also offer a solid foundation for freelance writing. PR and marketing professionals already have great networks, know what the industry looks like from the other side of the desk, and have gained a solid understanding of how to craft messages that resonate with specific audiences. 

Technical or scientific backgrounds

Companies and brands are desperate for writers who can translate complex information into digestible content, so those with a background in a technical or scientific discipline will be in demand. Considering how to become a medical writer? There’s a market for that.

Writing technical manuals, white papers, case studies or other detailed materials is a natural fit for those with a deep understanding of specific subject matter. Book-length projects work well too. For example, Barbara Ehrenreich, a scientist with a PhD in cellular immunology, turned her analytical eye on social issues, penning books like Nickel and Dimed.  These are just some of the types of freelance jobs available to those looking to leverage these kinds of freelance skills.

Education or training

Ever worked as a schoolteacher? Taught English as a foreign language? Tutored high school or university students? Helped one of your kids with their homework? Educational experience can be a valuable springboard for freelance writers. Your ability to identify core issues, simplify complex concepts, and develop step-by-step guides to aid understanding, will stand you in good stead. You might even find a freelance community of teachers who can help if you’re looking into how to get freelance writing work in this field.

Blogging or content creation

If you’ve ever created and maintained a blog, developed content for your website, or thrilled your Instagram followers with in-depth captions, then you already have a head start. These experiences demonstrate that you can create engaging content, build an audience, and manage projects from start to finish. Your blog can even serve as part of your portfolio (see below). Check out these best blogs for freelance writers for inspiration.

Other handy backgrounds 

The good news is that you can leverage almost any background for success. Freelance writers come from disparate occupations. These include bartender and waiter (Elizabeth Gilbert, of Eat, Pray, Love fame), carpenter and fisherman (Outside contributor Jon Krakauer) and forensic psychologist and true crime author Katherine Ramsland.

Identify your freelance writing niche(s)

Having now considered how your background and previous experience might support your freelance writing goals, it’s time to think about your freelance writing niche – or best high-paying freelance niches. Many writers home in on what’s likely to prove most marketable or profitable. But it’s also important to think about what you could happily write about, day in and day out, for the next ten years or more. 

Ask yourself these questions:

Should I use my background as a springboard to get into freelance writing?

You might have a deep understanding of a particular industry or subject, but that doesn’t mean you can’t branch out. Stockbrokers or financial planners might be well placed to write about personal finance, investment strategies, day trading, or trends in cryptocurrency, but that doesn’t necessarily mean that they want to – or should. I wrote personal finance for about five years before I realized it wasn’t for me.

How do I like to spend my spare time?

You might be a keen hiker, a gardening green thumb, or a frequent flier. These passions provide important clues as to what niche or niches might work best for you. Choosing to write about subjects in which you’re genuinely interested will make for a more enjoyable work life. That sense of ease and joy will shine through in your words. 

One niche or several?

Picking a niche is not a case of ‘one and done’. There might be multiple subjects on which you can write with authority. For example, Christina Sterbenz divides her reporting work into ‘criminal justice and drugs’, ‘extremism’, and ‘environment’. Sarah Krasnostein, meanwhile, is a lawyer and television critic who is also adept at writing on criminal justice matters. Just start somewhere. 

Build a portfolio

A writing portfolio serves as a showcase for your freelance writing work. While there’s an art and a science to crafting the perfect writing portfolio, it typically includes a range of writing samples, such as articles and blog posts, or bigger projects that you’ve worked on, including annual reports, white papers, e-books, and more. There are many ways to make your portfolio stand out.

What if you don’t have a track record of publication? You’ll have to do a bit more work upfront, but it’s still possible to launch a portfolio that will make potential clients sit up and take notice.

Dig deep into higher education or professional writing samples

If you wrote a persuasive essay or a research paper as part of your degree, you could turn this into an article, blog post, or op-ed piece. Also think about any reports, sales letters, slide decks, email newsletters, or other writing you’ve created during past employment. These may also be tweaked to wow prospective clients.

Create writing samples

No existing writing projects to pick apart and repurpose? Consider setting aside a couple of days to create work samples from scratch. These articles, blog posts or other types of content should be aligned with the sort of work you’d ultimately like to get paid for. You could publish them on sites like Medium or LinkedIn, or set up a basic blog website as you explore why you need a freelance writing portfolio.. 

Guest post on established blogs or websites

Google ‘write for us’ and you’ll find squillions of blogs and websites looking for contributors. Choose sites that gel with your interests and review previous posts to ensure you have something new to add to the conversation. The pay will be minimal – or non-existent. But guest posts will get new eyes on your work and deliver a published piece of writing for your portfolio.

Write and submit stories ‘on spec’

Writing ‘on spec’ (‘on speculation’) means writing and submitting an article or other piece of work with no guarantee of publication or payment. It involves researching a publication, generating a story idea that fits the editorial mix, writing the piece as if you’d been commissioned, and sending it off to the editor. It’s a bit of a gamble, but sometimes it will help you break in. 

Finding those first freelance writing jobs for beginners

Creating samples, publishing blog posts and writing ‘on spec’ will only take you so far. Finding work as a freelance writer is an ongoing task, but it does get easier over time. 

Here’s how to get out of the starting blocks:

Leverage your network

Let friends and family know you’re getting started as a freelance writer. They might know someone who needs writing services or have connections who could become your first clients. Here’s how to get started copywriting as a beginner.

Tap your professional networks

Review your work history and consider whether any of your former employers, colleagues, or clients might need writing services – or know someone who does.

Join writing communities

Online writing communities offer a way to network with other freelance writers and come to the attention of potential clients. In Australia, Georgia’s Media Circle is an active Facebook group where callouts for writers, press trip offers, industry questions and other information are traded. LinkedIn and freelance-dedicated forums are other good places to start building community. 

Attend networking events

Don’t overlook industry gatherings, conferences, or meetups. These can be great ways to learn new skills, meet potential clients, and establish connections. Events are also a great way to stay informed about developments in your niche. Gatecrashing conferences is one of five main ways I like to generate fresh freelance articlestory ideas.

How to find freelance writing jobs

With all the above steps in place, it’s time to start hunting for freelance writing jobs. It’s worth trying a few different methods so you can determine which work best for you.

Subscribe to the website’s newsletter and get a PDF of “50 Websites That List Freelance Jobs.”

Job boards

Although I haven’t found job boards to be worth the trouble, some people, particularly those starting out, swear by them. Be aware that they are highly competitive arenas where rates are typically low, but if you’re a newbie, this may be the least of your worries. They include ProBlogger, Upwork and Freelancer. They’re a step up from content mills like Textbroker or iWriter, but be cautious nonetheless when using them.

Email newsletters

Some writers collate lists of opportunities gleaned from social media, personal contacts, and various other sources. For a few dollars every month (or sometimes for free) you can subscribe to their newsletter. Sonia Weisner has a weekly newsletter with many such opportunities, as does Kaitlyn Arford, while Australian-based Rachel’s List asks that people purchase a membership (or a 24-hour pass) to access information about advertised gigs. Diana Kelly Levey curates a handful of jobs with each of her weekly newsletters – for free.

Cold pitching 

Cold pitching is my favorite method of picking up new work. It involves approaching potential clients directly, even if they haven’t posted a job listing or given any other indication that they’re eager to hear from you. I’ve secured most of my work by pitching editors directly, with story ideas tailored to their publications. Successful pitching involves painstaking research and it can take a while to fine-tune a strategy that works for you and your niche. But in my experience, cold pitching is the most surefire way to secure a gig. 

FAQs about getting started in“how do I get into freelance writing?”

How much should I charge when I’m starting out as a freelance writer?

If you’re shooting for editorial work, don’t worry. Newspapers and magazines will have their own set rates which they pay to writers – and there’s usually no room for negotiation. However, if you’re focusing on writing for corporates or brands, you have greater freedom to set your own rates. This is key when you want to establish a good freelance writer salary. 

Research the market rates in your niche by viewing freelance writing forums, surveys and job boards. Take what you’ve learned and temper that with the complexity of the assignment, the time a project will take, the client’s budget, and your own level of experience. Starting out, you might be tempted to cut prices just to pick up work – but then clients become conditioned to paying rock bottom rates, which is bad for you and the rest of the industry. Don’t undervalue yourself. Explore the many ways freelancers get paid..

How can I manage my time effectively as a freelance writer?

Freelance writers rarely have the luxury of focusing on a single project at a time. Keeping track of multiple projects, deadlines, requirements, clients, interviewees, invoices and prospects can be daunting at first – and sometimes even when you’ve been at it for quite some time. But juggling multiple balls simultaneously (and cheerfully) is part of the job. 

I find it easier to tackle large projects, by breaking them down into smaller, more manageable pieces that can be tackled sequentially. Some writers swear by project management apps such as Trello or Asana or these top productivity apps, but I find I can stay organized enough with a rolling to-do list. 

I keep getting knock-backs. How can I handle rejection as a freelance writer?

You’re not having a hard time because you’re starting out. Every freelance writer faces rejection, no matter how long you’ve been at it. Rejection is painful, but it’s (usually) not about you, so don’t take it personally. The publication might not want the article you just pitched because they already have a story just like it in the pipeline (in which case your instincts were great, but the timing was bad). 

The editor might have overlooked your email. The magazine might be facing financial woes. The point is that rejection happens for all sorts of reasons. Don’t be discouraged. With persistence, you will break through.

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Clients Industry Money Writing Advice

Best Ways to Turn a Side Hustle into a Full-Time Freelance Career

More than 36% of adults have a side hustle in 2024, according to a bankrate.com survey. If you have a side hustle while working full time, you’ve likely considered making your side hustle a full-time career.

What’s a side hustle? It’s a second, nonprimary job or source of income for a working adult.

Here are some statistics on side hustles, according to a Self.inc financial survey.

  • A side hustler spends between 5 and 10 hours per week on their second job.
  • A little over 19% of the people with side hustles make over $1,000 per month.
  • An average side hustle grosses $688 per month.

For people who love their side hustle more than their job, the question inevitably arises: Should I turn my side hustle into my full-time job?

That depends. Let’s look at some factors you should consider before making the transition.

How to Make a Side Hustle to Full-Time Freelance Job Transition

Keep these side hustle tips at the forefront of your mind when you consider making the leap from a freelance side hustle to a full-time freelance career.

1. Understanding the Challenge

Do you know what it’s going to take emotionally and financially to support yourself and perhaps someone else if you transition to a full-time freelance career? When I was a full-time writer, I was able to get article assignments without doing any freelance marketing. 

Occasional opportunities came to me via word-of-mouth or referrals from editor friends who knew my work. I had freelanced early in my career, and avoided going back to it even though I suffered through a long period of dissatisfaction as a staff writer for one reason: I hated the marketing component of it. It wasn’t natural for me to self-promote, and I knew I’d have to spend three-quarters of my time in the beginning writing pitches and dealing with rejection.

It was easy for me to make some extra money in my spare time as a full-time writer without doing much outreach but I knew I’d have to dig deeper to make it on my own. I made the move to full-time freelance out of necessity after I took a buyout from my full-time job in 2021. Before I left, I tried to learn as much as I could about freelancing by focusing mostly on the business part of it.

I transitioned from side hustle to full-time freelance by taking a few online courses from successful freelancers, some group coaching sessions, and by talking to freelancers who’d made the transition. Even with years of writing experience, I still sweated the change. It’s okay if you feel that way, too.

Know your weaknesses before you make the leap to a full-time freelance career and work on them.

2. Putting Money in the Bank Before Going from Side Hustle to Full-Time Freelance

It’s important to have enough cash to make it through a start-up period. If you have clients already, you won’t need to have as much money socked away to get through the build-up process. A general rule is to have three to six months of cash available for living expenses if something causes you not to work or if you need to get work.

My standards are currently more aggressive but it took me time to build it up. I have a year’s worth of cash for any financial hiccups I could incur. I did that by setting aside a portion of my income beyond my taxes and savings for an emergency account. 

One option to stay afloat is to take a part-time job. This can help you flip the script while you bank some money as you go from side hustle to full-time freelancer. Your side hustle is now your full-time job but you still have a way to bring in money outside of your main job.

I was leery of doing this because I wanted to devote all my energy to building a business. I figured it was more cost-effective to go all-in on freelancing than to split my time working. However, it has worked for many freelancers. It just depends on your situation.

3. Have a Freelance Business Plan

Write a business plan, put it away, and forget about it for a while. It doesn’t need to be fancy but it should be on paper and act as a guidepost for your journey. 

A simple plan for making the transition from side hustle to full-time freelancer is that you should have two important numbers: Your projected monthly income and projected monthly expenses. 

A third component is the clients you are targeting.  Of course, your plan will become more sophisticated as your business grows but, having a super detailed business plan without having clients is meaningless. 

The sooner you can start bringing in money, the better off you’ll be. You can always go back and flesh out your business plan. Building up a roster of paying clients is the most immediate goal. The U.S. Small Business Administration can help you create one.

It’s important not to parse every word of the business plan when you make the move to running a full-time freelance business. It can hold you back. I’ve seen new freelancers agonize over creating the perfect business plan. Avoid that trap. It just saps your energy. 

Trust me, you’ll need to put a lot of energy into acquiring new clients.

4. Create Your Identity As a Full-Time Freelancer

Be committed to your new title. Let people know that you’re a full-time freelancer. That includes current clients, family, and friends. 

Your online presence should announce your new role. Don’t be shy. One litmus test for making the move from part-time side hustle to full-time freelance is if you are comfortable and confident enough to be public about your role. If it’s not comfortable to call yourself a freelancer, you might want to consider waiting before you leave your full-time job. 

This part was scary for me because I genuinely liked my full-time job. You have to immerse yourself in your new role. I took a class that taught me how not to think like a journalist. The hard skills I learned as a journalist—writing, editing, fact-checking—are useful but, I had to rewire my bedside manner and deprogram myself from being overly skeptical, blunt, and detached.

Those qualities are beneficial for journalists but don’t necessarily help when you have to move into sales mode for your new business. Get to know the characteristics successful freelancers adopt.

5. Know Your Worth

Early in my freelance journey, I took any job that came my way. If you have a side hustle, you should know the value of your work. I knew eventually, I’d be able to charge more. 

What’s important here is to understand that you’re running a business and your well-being depends on your ability to make money. Many people who have a side hustle love it. The dynamics can change, however, when you’re side hustle becomes your main source of income. 

You’ll have to establish your rates and be firm with them. That “nice-to-have” freelance rate that was a little extra gravy in your bank account when you held a full-time job needs to be consistent and a high enough freelance rate to sustain your business and lifestyle. Having a balanced freelance money mindset can help when you’re looking to build a lucrative full-time freelance career.

<learn how to launch your freelance business in a weekend>
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Mindset/Motivation Work-Life Balance Writing Advice

Top Apps for Productivity for Freelancers

It can be difficult to know what types of programs or the top apps for productivity will work best for you as you start a freelance business. Usually, it takes a little trial and error, and you add tools as you discover you need them and then evolve in your solopreneur journey. It’s been more than two decades since I started freelancing. There are some new programs and software for freelancers I’ve discovered since I expanded my business, and there are some programs I’ve been using from the beginning.

I’ll share my favorite tools that help me stay organized and productive and some of the reasons I like them over other popular products on the market. In some cases, I’ll tell you about apps that I think sound interesting but I haven’t started using them because I see no compelling reason to switch from what currently works for me. Sometimes I use several apps in the same category, mainly because I have to be able to use the apps that clients are using.

I am the only person in my business, so I don’t have to pay employees (although I have in the past paid contractors), but I do have four major types of work. I edit, teach, write books, and write in a freelance capacity in several subjects. So, these solutions work for many kinds of remote work.

I am able to manage all aspects of my business with mostly digital tools, and most of them work with all of my work “hats.” Here, I address important categories in the best apps for productivity that help my freelance business

The Tops Apps for Productivity for Freelancers

Get to know the tools for freelancers and best tech for freelance writers to set your freelance business up for success.

Calendar Apps for Productivity

Did you forget a deadline? Time to add a calendar or to-do list program—or maybe both to your freelance business. Honestly, I have both plus a physical whiteboard for things I need to keep in front of my face at all times. Okay, okay, I also have a chalkboard for story ideas. What can I say? I’m Gen X and stuck between two worlds.

You’ve probably used calendars for personal appointments and some professional meetings by now.  I don’t usually put deadlines on my calendar—that’s for my to-do list. As a freelancer with a family, my business life and my family life bleed into each other, and it’s often important that everybody in my household knows where I’ll be for business to prevent them scheduling things that conflict with when my clients need me.

Everybody in my family has, at some point, asked me to use Google, Outlook, or iCloud calendars, but I have not budged in my love for Cozi Family Organizer.  Eventually, they all came around.

Why is this calendar one of my top apps for productivity? Cozi allows everyone in your group (or family) to sign into the app and make appointments (color-coded by person) that everyone can see. There are also lists (shopping and other customizable), so nobody has an excuse for not knowing what the household needs when they’re at the store!

I love the ability to make either repeatable events or a range that covers days (so I can block out conferences or vacations). There are pop-up reminders as well. While there might be calendar apps for freelancers that are more sophisticated now, I’ve had Cozi since my now-grown kids were little, and I will probably never give it up.

Cozi has a free version that isn’t nearly as comprehensive, but it’s a good way to see if this calendar will work for you. The subscription price for the premium version (Cozi Gold) is $29.99 per year.

I have recently heard about a similar organizer that has even more options. FamilyWall’s free version has much the same capabilities as Cozi, but its premium version syncs with other calendars and has a messenger function built into it. The premium version is $44.99 per year. Depending on what you need, though, it might be worth checking out if you need a productivity app that can sync with family.

Task Management Top Apps for Productivity for Freelancers

You could put your assignments, deadlines, and notes on your calendar, but when the calendar gets full, it’s hard to figure out what’s personal and what’s business. That’s why I initially  looked into project management tools for freelancers to help me manage my business. Like many of the best productivity apps, what works for you is highly personal, so it’s good to find some with free plans or at least a trial period to see if it works for you.

I started with Week Plan, which I used for several years. It allows you to segment your tasks into customizable categories, and you can check off items as you do them. It also gives you space for long-term planning and the ability to split projects into smaller tasks.

These qualities are still what I look for in any project management product. At some point, though, it became a little unwieldy for me, although don’t remember why. Week Plan has a free trial period. It is normally $104/year, but they often have sales of 20% off. So, I still recommend checking it out.

Todoist is a list-making organization app for freelancers that I landed on a few years ago, and I’m still very happy with it. It offers all the same tools as Week Plan for a lower price, and it has a mobile app (which Week Plan doesn’t have). Todoist offers a free plan, as well as a Pro plan ($48/year) and a Business plan ($72/year).

The Business plan offers a shared team workspace, which could be helpful if you’re a freelancer who works with a team or uses a virtual assistant to help your business. I love the reminders you can set, and the Todoist team is always creating new functions and offering tips on how to use the program to its fullest capacity.

Some other popular tools in this category are Trello (there’s a free version plus plans up to $17.50/user/month) and Asana (free version plus plans up to $24.99/user/month), but both of those programs are very team-oriented, which I feel introduces a very different element to the product that makes it unnecessarily complex when only one person is using it.  You’ll find a lot of overlap between task management tools and project management tools for freelancers.

Financial Apps for Freelancers

When you get that first client who doesn’t have their own onboarding system, they’ll probably ask you to send an invoice and a way to pay you. And you could create an invoice in your word-processing program, but then how do you remember whether they paid? Enter payment and bookkeeping programs to help with freelance organization and help improve your freelance money mindset.

Invoicing Apps for Freelance Business Owners

I’m a little conflicted about the best invoicing tools for freelancer right now—so much so that my search for a better one prompted the idea for this article. I used InvoiceNinja for a very long time, and their free program has all you really need, including being able to accept credit card payments and integrate other payment programs.

The only reason I recently switched from this program is that they changed everything drastically in an update. It’s an open-source program, which means you can customize it, but it just took more knowledge than I could understand. To be fair, they tried very hard to help me. The team sent me customized videos of what to do and were very patient. In the end, though, I just didn’t want to work that hard to do my invoices, and I looked for another program. It took weeks to find one that worked as well as InvoiceNinja had worked for me before the change. But if you’re more technically savvy, I still highly recommend InvoiceNinja.

I discovered Kosmo after weeks of searching for a top invoicing app for freelancers. It’s relatively new, as it was founded in 2021, and it was designed specifically for freelancers. It doesn’t have all the bells and whistles of Invoice Ninja, but it’s simple to use, has the ability to create projects, proposals, contracts, and invoices, and it tracks payments. You can also set up credit card and ACH payments through it. Kosmo is free for the first two clients/projects, after which you must upgrade to Pro pricing, which is $9/month or $90/year.

Other freelancers like freelance invoicing software platforms like Wave App, Bonsai, Honeybook, or Square invoicing services as part of their top apps for productivity to run their freelance businesses efficiently.

Bookkeeping Productivity Apps for Freelancers

Quicken has been my bookkeeping tool for freelancers for several decades now, and I occasionally think I should switch it up, but I find comfort in having all my previous data. I might have to chalk this one up to age too, but I haven’t had any real problems in all these years of using it, and they do continually update the product in ways that make it even easier to use. It allows me to identify all the tax items for my business, add new credit card accounts, and update all my bank and credit accounts by connecting Quicken to them. It downloads all my transactions and reconciles them in seconds.

Quicken has two options, both of which are subscription pricing. There is no free option, but they do have a 30-day trial period. You can go with Quicken Classic for up to $7.99/month or Quicken Simplifi for $3.99/month. They often run sales that take a dollar or two off the price, so see if you can catch a sale or find a coupon code. Both support identifying categories of items, which is really all you need to keep track of your income and expenses for your freelance business.

Either will also handle multiple checking and savings accounts if you separate your business accounts from your personal accounts (I have 9 accounts altogether). If you want more reports and budgeting tools, Quicken Classic is for you. But if your needs are pretty simple, start with Quicken Simplifi (for which there is a mobile app).

I considered switching to Gnucash because it can import files from Quicken and it’s free. However, it’s an open-source program, which is not a bad thing, but that’s what led to so much frustration with Invoice Ninja, so I’m not really interested in trying to navigate a program that might frustrate me. But if you’re starting out fresh and feeling adventurous, I say give it a try to see if it’s one of the best productivity apps for freelancers.

Tax Form Solutions for Freelancers

If you’re using an accountant to do your taxes, then they can probably help with any tax forms you may need to produce for other people, but if you do it yourself with tax software, I have to call out efile1099NOW. Many of the programs that allow you to produce tax forms are focused on large numbers and are pretty expensive if you only need one or two. The most I’ve ever had to produce (for people I’ve paid more than $600 in one year) has been two. It was frustrating until I found this solution.

They can process all kinds of employee and non-employee forms, but 1099 is the only experience I’ve had. For one-person businesses, the account is free, and it’s only a few dollars to send the form to the contractor/employee, file the appropriate form with the government, and keep the records for your own tax files—either electronically or on paper. I can’t recommend them enough. Learn more about business write-offs and more in the best taxes for freelance writers tips.

Collaboration Apps for Freelancers

These tools for freelance business owners help you work with clients and other freelancers.

Filesharing/cloud storage apps for freelancers

For my own file storage and sharing, I am a firm believer in Dropbox. The Basic plan is free and gives you 2 GB of space. I have never run out of space at this level, and I put a lot in there. If you’re a freelance writer, pictures and text don’t take up a lot of space. And I tend to only put things in there that I might need to access from other places or share with other people.

Anything else I put on my regular hard drive. There are other plans for larger amounts of space, or if you need really fancy functions like watermarking or end-to-end encryption. But my guess is that your free account will last you a long time.

Filesharing can also be done with other programs, but the only times I use these apps are when the client sends documents through them. Of course, there’s no reason why you shouldn’t explore them for any of their other management tools.

Box also offers storage up to 10 GB for free and e-signing of up to 5 documents per month. The Personal Pro plan gives you 100 GB of storage and up to 15 e-signs per month.

Zoho doesn’t offer storage, but its Work Drive is easy to use, and if a client sends you a file through this service, you don’t have to initiate an account to use it. You can also send files to clients this way.

WeTransfer is very similar to Zoho in that you don’t need an account if your client is using this service, and they don’t seem to offer storage, but strangely enough, they allow you to create mood boards. So, if that’s something that interests you, check it out! It’s a good service to use if you have large files to send to a client—just let them know you sent them files via WeTransfer so they can be on the lookout for that email.

Some of your freelance clients will use Microsoft storage hubs or Google Drive to share files. No matter which filesharing software for freelancers you decide to use, make sure it’s consistent for each client.

Organization Apps for Freelancers

What about keeping track of submissions, applications, or anything else you might have to organize to make sure nothing falls through the cracks? Do you write some fiction on the side and want to dip your toes in those waters? Yep, there are apps for that.

Notion is an interesting space to explore. It is deeply customizable. Many templates are built into the program, and other helpful people have created templates that they make available (often for free), so you don’t have to start with a blank page.

You can start with an already-created template for just about any kind of organization you can think of. I have a marketing template on my Notion site so far. There are paid plans, but the free plan gives you unlimited pages as long as you’re the only one in the space (although you still get to invite 10 guests to see your customized space!). I’m not using this app to its fullest extent, but I hope to get more adventurous with it soon. Other freelancers, like fellow writer Diana Kelly Levey, agree that Notion is one of the best productivity apps for freelancers. (She uses it to track freelance article pitches, email marketing outreach, and as a freelance project management tool.)

Plaky is also a task and project management app for freelancers that works well with teams, but I use it to organize the artist residencies I have applied to. It’s also very customizable, but it didn’t intimidate me too much because it has a great drag-and-drop kind of setup. The free plan limits the size of your board, but you can have unlimited boards. The Pro plans start at $3.99/month/user, but I can’t imagine many freelancers would need more than the free plan.

The Submission Grinder is a free program that helps you look for markets where you can submit your fiction, nonfiction, and poetry. It keeps track of where you’ve submitted each piece already and lets you narrow down the type of market that best fits each of your manuscripts. So, dust off those stories and poems and see who you might want to send them to!

I always love to find free tools, but in creating this list, I realized that most of the tools for freelancers I’ve had the longest and are the most useful are ones I pay for—even if the product does have a free option. I still prefer tools that have at least a free option or a trial period so I can see if I like it before I decide to pay for it.

Honestly, a useful tool is priceless, but as freelancers (and especially new freelancers), every penny must be thoughtfully allocated. I hope my list will help you make some of those decisions. Don’t feel as though you have to change your current system, but if you are thinking about a change or reading this makes you realize that your system can be better, then I hope you will have found some helpful ideas here.

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What is Content Marketing Writing?

Do you think you’re missing out by not knowing the answer to ‘what is content marketing writing?’ This article will give you helpful insight into this form of writing so you don’t have to smile and silently nod. Sometimes people use freelance content marketing writing and journalism writing interchangeably. This can be misleading. 

Each discipline requires a specific skill set. Yet, each field brings a different flair for writing to specific audiences—and both might require interview and researching skills—but content marketing writing is about creating awareness for a product or brand.

It’s biased, even if a brand or product isn’t mentioned in the article. Journalism involves unbiased reporting and research, any conflicts-of-interest should be eliminated or at the very least, disclosed. Sometimes journalism is referred to as content writing but what makes it journalism is the reporting aspect.

You might be wondering if you’ve ever read a content marketing writing example before but you probably have—it’s everywhere. I’ll give you an example. 

Have you ever typed in a search into Google, then clicked on an article and read an informative article and been surprised to look up and realize it was under a product’s website? That’s an example of content marketing writing. It may have mentioned the product or service or it may not have. It likely included some kind of “call to action” (CTA) to do something, like sign up for a newsletter, join a mailing list, or learn more about the brand. 

Your work as a freelance content marketing writer can greatly impact brand loyalty and customer satisfaction. It makes a rewarding and irresistible profession. 

What is Content Marketing Writing to a Freelancer?

Freelance content marketing writing is versatile and merges individuality and strategic marketing goals. It involves compelling, purpose-built content that engages the target audience and ultimately leads to a sale. This type of writing relies on information that provides captivating storytelling that draws in readers and turns them into brand loyalists.

Freelance content marketing writers in this field can reach out to marketing managers, VP of marketing, and content managers to share their backgrounds and expertise to let them know why they’d be an asset to the brand. There’s plenty of work to be found in small businesses, large brands, and large associations.

(Read samples of introductory emails to send to content marketing managers.)

Could the answer to “what is content marketing writing” be that it’s your next freelance writing skill to add to your LinkedIn profile? Freelance content marketing writing is a satisfying and lucrative freelance skill to have. You’ll drive customer satisfaction and conversion rates through the following types of content marketing writing:

  • Blogs
  • Social media posts
  • Newsletters
  • White papers
  • eBooks/Digital downloads

A content marketing writer aims to capture the brand’s audience, resulting in a trusted customer. 

Freelance content marketing writers use their exceptional writing skills, marketing knowledge, and add data and research findings to create content that gets ranked well on SERPs (Search Engine Results Pages) and turns audiences into repeat visitors.

Content marketing writing also helps build brand awareness. This tactic generates organic leads and happy clients, making this one of the highest-paid freelance writing skills. Freelance content writers can work with several clients in different niches, like health, beauty, Software as a Service (SaaS), pets, healthcare, and personal finance.

You might even hear of this type of content as B2B or B2C writing. B2B is business to business (think of a software company selling their product to Microsoft). B2C is business to consumer. This could be a blog on a beauty brand, a pet product, or a service provider’s page.

It’s about being a well-versed professional. You must understand the customer’s pain points and search engine optimization, known as SEO. SEO involves addressing relevant topics that others have looked up on the internet. 

For example, when searching “ how to become a freelance marketing writer” or “how to get started as a marketing freelancer?” These related searches in your content can be great for keywords or headlines. Why? It’s because you are answering questions people want answers to. Content marketing writers are critical. They provide key information while being relatable and business-oriented. Knowing how to write good articles as a freelancer with primary keywords and secondary keywords is essential for success in search engine rankings and from your client’s standpoint. 

Content Marketing Writing vs Magazine Writing

Content marketing writing has a different voice, framework, and audience. It is not like magazine writing. Magazine writing tends to be shorter than content marketing writing, this could also depend on the publication. 

The goal of magazine writing or editorial writing for magazines is to inform and entertain magazine subscribers of digital audiences on various topics related to the magazine. This type of writing isn’t trying to sell anything–other than maybe an editorial magazine subscription. Magazine writing is more likely to focus on a publication’s audiences (although there’s a lot of affiliate marketing and sponsored content on and in magazines these days). Magazine-style writing often includes feature stories, reported articles, interviews, or personal essays. 

Content marketing aims to engage and convert target audiences for brand awareness. Content marketing writing concentrates on customer action, generating leads, or boosting sales. An example is “7 Reasons Why You Should Switch to Vegan Lip Products,” and you’ll find this blog on a vegan beauty company’s website, possibly with a link to sign up for a newsletter and get a promo code. Magazine writing would likely include a non-biased roundup of the “7 Best Vegan Lip Products.” 

How Much Does Freelance Content Marketing Writing Pay?

Be honest. When you explored, “what is content marketing writing,” you certainly wanted to know if being a freelance content marketing writer pays well.


When you’re a freelance content marketing writer, pay is commonly per project or per article. If you and the client come up with an agreement about a specific number of pieces (articles) you’ll produce per month as an ongoing relationship, it’s known as a retainer agreement. 

As of 2024, many content marketing writing assignments tend to pay better than online magazine assignments of the same word count. That might be because brands have more money and stand to potentially earn more with each piece of content. 

In general, content marketing writing likely pays at least $0.50/word and up, often closer to $1/word/

Freelance content writers can charge based on the complexity of the scope of the project. Magazine writing can also receive payment for the number of words, interviews, research involved in the piece, and per project. The magazine determines writers’ rates based on the magazine’s budget and the writer’s level of experience.

How Do Editorial Writing and Freelance Content Marketing Writing Differ?

Editorial writing is also known as opinion writing. The author expresses their opinion or viewpoint on a particular topic. This type of writing is generally published in newspapers or magazines. Freelance content marketing writing builds readership for a brand and drives traffic. 

Editorial writing emphasizes the editorial board or author topics the team represents. You can find the editorial team on the publication’s website. They’re a group of professionals with diverse skills in fact-checking, writing, and editing. The team ensures that the information presented is accurate, engaging, and error-free. That being said, a brand’s CEO can write an op-ed and submit it for possible publication. It will likely be skewed to support their brand’s initiatives but it should also be well-reported.

Editorial writing style is more persuasive. It focuses on using logic to support the opinions. Content marketing styles use storytelling to optimize the readers’ experience and with a call to action (CTA). This will encourage the reader to take part in their offer. An example of a call to action is “I want this”, “ or “Download here” or “Learn more.” 

Writers sprinkle these phrases throughout their content marketing blogs to entice the reader to view what they’re selling. Editorial writing may not include a call to action. Yet, it provides a format centered on current events, cultural trends, or social issues.

Content marketing writing often focuses on brand stories and case studies.

Which Style of Writing Suits You: Content Marketing, Magazine Journalism, or Editorial Writing?

Freelance content marketing writing is versatile and merges individuality and strategic marketing goals. It is also a high-paying freelance niche and allows growth and opportunity. Content marketing writing builds trust and authority. It uses well-crafted words to inspire the audience. If you enjoy writing blogs to drive organic traffic, freelance content marketing writing is for you. But let’s recap on the difference between magazine journalism writing and editorial writing. 

Magazine journalism writing tends to be longer than content marketing writing and its goal is to inform and entertain audiences online and print to encourage repeat visits. 

Typically, magazine writers earn payment based on the number of words, while freelance content marketing writers earn payment based on the project. Editorial writing is persuasive and it uses logic to support the opinions. Content marketing styles use storytelling to optimize the readers’ experience. 

Now that we’ve satisfied your top questions on “what is content marketing writing?” sign up for a newsletter to get more freelance skills in your inbox.

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The Highest-Paying Freelance Writing Skills

As the gig economy continues to gather pace, so too do the opportunities to secure higher-paying freelance writing assignments. But no two scribes are the same. Some seem to scrape by, barely making ends meet (believe me, I’ve been there). Others, on the other hand, take home six-figure freelancer sums.

The difference usually doesn’t always boil down to skill, talent, or education, or even how busy, lucky, or well-connected you are. Rather, your earning potential as a freelance writer is directly related to the types of work you’re willing to take on. Still, you probably want to know the highest-paying freelance writing skills to help you get the most earning potential for your time.

There are some sexy freelance niche subjects, like travel, which seemingly everyone (including me) wants to write about. This has led to a saturated market in which competition naturally keeps the prices down and those who persist (like me) must lump it. Travel might even be one of the places beginner freelancers seek out when asking “how do I find my first freelance writing job?“

Then there are other areas where advancements in AI-driven writing tools are radically reshaping the landscape. For example, the Associated Press uses AI to automate some corporate earnings and sports stories, freeing up its reporters for ‘higher-impact work’. That sounds like a good thing, but it also means that generalists and those with only basic writing skills will need to up their game.

Broadening and deepening your freelance writing skills by dipping your toe in the waters below is one way to rake in more moolah.

The Highest-Paying Freelance Writing Skills of 2024

When you’re ready to level up your freelance writing know-how and hone your skills, look to these types of writing.

1. Technical writing

If you’ve ever struggled with a software installation guide, trawled through an annual report, or tried to make sense of the user’s manual for your new washing machine, you’ll quickly appreciate why skilled technical writers are in such demand. Technical writing aims to break down specialist or complicated subjects in a way that everyday consumers of their product or service can understand.

Instruction manuals, how-to guides, and other supporting information are a technical writer’s bread and butter. The US Bureau of Labor Statistics says employment of technical writers is projected to grow 7% from 2022 to 2032, faster than the average for all occupations. According to Upwork, technical writers can earn as much as $125 per hour. (BTW, how do you set an hourly rate for freelancers?)

Some potential technical writers worry that the detailed knowledge required to succeed in this field is beyond them; however, one technical writer contributing to one public forum identified that you don’t need higher education as much as a willingness to learn fast on the job. Others noted that six-figure salaries were the norm rather than the exception.

2. UX writing

Could this be one of the best high-paying freelance writing skills to learn? Maybe! UX writers can also assist clients with their websites – from plotting the path a user would take to reach conversion, such as signing up for a newsletter, or making a purchase. UX writers may plan the website’s structure to ensure smooth navigation, write targeted content for landing pages, design compelling calls to action, and ensure the website is well well-optimized for mobile devices.

Like technical writing, user experience (UX) writing shares the goal of making information accessible and user-friendly. It also requires a high level of know-how. But instead of creating documentation, user manuals, or the like, UX writers guide users gently by the hand through different digital interfaces. Think of the screen of your mobile phone or laptop, the buttons you click on an app, or the voice you hear when you’re talking to Amazon’s Alexa, according to the UX Content Collective.

UX writers’ work is designed to create a seamless user journey, reducing the friction points that lead frustrated users to abandon their (virtual) shopping carts or click the ‘close screen’ button. So UX writers who are doing their job well will be, essentially, invisible.

The field is relatively new, with a look at Google Trends revealing that ‘UX writing’ didn’t start to take off as a term until 2018. But growth in the field will continue to ‘boom’, according to the UX Design Institute, with increasing specialization seeing the emergence of UX writers for chatbots, UX writers for virtual reality, and more. While the UX Design Institute lists the average UX writer salary in the USA as $74,997, senior UX writers in San Francisco can earn as much as $132,000.

3. Digital content writing

The online world is expanding like never before. With every click, people and organizations are sharing information, deepening virtual connections, and building new communities. Statista figures show that between 2015 and 2023, average daily internet use increased by 16 minutes – which doesn’t sound like much. But multiply that by all the people on the planet and all the days in the year and the potential for the digital marketing industry becomes apparent. Digital ad spending is expected to grow to $730 billion annually by 2027, according to MarketWatch.

This translates to a plethora of opportunities for writers who are adept at creating content and copy for a range of digital platforms, including websites, blogs, videos, social media posts and ads, infographics, whitepapers, advertising, and email marketing campaigns.

While there are plenty of opportunities out there, the writing skills one needs to write copy that drives conversions or sells is a totally different than the freelance writing skills required to write articles for mainstream media publications. (Learn how to get started freelance writing for brands.)

Those who’ve cut their teeth in editorial offices will find that writing copy that drives conversions, or sells, is totally different to the freelance skills required to write articles for mainstream media publications. But copywriting or content marketing writing for brands tends to pay more than editorial writing for magazines and websites.

Freelance writers who do both sometimes say they take on editorial writing for the prestige, and UX writing for the paycheque. Some digital content writers claim that it’s entirely possible to earn six figures from freelance writing gigs—but you’ll need to put the hard work and the hours in to do so, particularly as a beginner freelance writer.

4. Ghostwriting

When it was released in 2023, Prince Harry’s memoir Spare became the fastest-selling non-fiction book of all time. But it wasn’t actually written by Prince Harry. That honor belongs to ghostwriter JR Moehringer, who worked with King Charles’ youngest son for two years in order to capture his story, in his voice.

Of course, ghostwriters don’t just put together non-fiction (or fiction) books. They are also engaged in writing articles, thought leadership pieces, stories, reports, website materials and any other content which is, officially at least, attributed to another person.

Because ghostwriting is such a broad church, pay rates and arrangements vary widely. According to Compose.ly, ghostwriters can command anywhere from 10 cents to $4 per word—or even more—depending on their reputation and skills, and the nature of the project. Depending on the circumstances, they might even get a share of royalties.

Celebrities and influencers who want to produce content, but don’t want to invest the time themselves, are fuelling increased demand for ghostwriters. And as high-powered executives seek to build their personal brands, Business Insider reports that in-demand LinkedIn ghostwriters can command in the range of $500 to $700 an hour.

5. Healthcare and medical writing

Developing print or digital documents that revolve around medicine or healthcare is another highly lucrative niche. With drivers including technological advancements, an aging population, and increased demand for services, the global healthcare market (including pharmaceuticals, medical devices and biotechnology) is poised to reach $37.4 trillion in value by 2030, according to Deloitte United States. This means that writers who can tackle this subject with the right blend of creativity and scientific rigor will be in high demand. It’s why these are among the best-paying freelance niches of 2024.

The American Medical Writers Association (AMWA) explains that freelance writers in this niche can expect a varied workload involving the production of research papers, regulatory documents, and educational materials for healthcare professionals and patients. Grant proposals, poster presentations for medical conferences, medical and health care books, and more, also fall within medical writers’ remit. But the technical and regulatory scrutiny surrounding this work means you can’t just skate through with a minimum of knowledge.

Almost four in five (78%) of medical writers have a PhD, Masters, or other advanced degree, the AMWA’s 2019 Compensation Survey found, and nearly half (42%) have been at it for more than a decade. (Results of its equivalent 2024 survey are still being calculated). But the rewards are considerable, with the median gross income for full-time freelance medical communicators reaching $151,000, with those working in the regulatory corner of the niche earning as much as $203,000. If those rates sound good to you learn how to become a freelance medical writer.

If you love health topics, this might be one of the best freelance writing skills to learn to find high-paying freelance clients.

Frequently asked questions about the highest-paying freelance writing skills

Here are common freelance skills questions asked and answered:

I keep hearing how ‘the riches are in the niches.’ What’s that all about?

This common saying highlights the financial advantages associated with focusing on one or more specific areas of expertise—aka “freelance niches”—in freelance writing. Specialists can develop deep expertise, making them highly sought-after by clients who are willing to pay a premium for their unique insights and skills.

Popular and general writing fields are also saturated, making it hard for individual writers to stand out, and thus command higher fees. Specializing in a niche also allows writers to build a portfolio of work that is irresistible to their target clients. And once you’ve established a rock-solid reputation, it’s easier to secure repeat business, long-term contracts, and referrals, further benefiting your bank balance.

What if I don’t know anything about software, or healthcare, or any of the freelance writing skills that pay well?

Good writers can turn their hands to just about any subject. Sometimes, it can be an advantage to approach a subject knowing little to nothing, because an outsider’s perspective is exactly what’s needed to translate something complex into something relatable to the average reader. I’m not recommending that you ‘fake it till you make it’ when it comes to applying the best freelance writing skills. Rather, it’s about doing enough research to really get to grips with a subject—and then communicating what you’ve learned.

The alternative is to skill up in the area that interests you. For example, there are a host of courses designed for budding UX writers, including those offered by the UX Writing Hub or UX Content Collective. Relevant professional associations usually also offer training, conferences, and more, along with the opportunity to network with others who are more experienced. For example, though it’s a relatively new field, the User Experience Professionals Association (UXPA) International now has 2400 members online.

Or, get in touch with freelance coach Diana Kelly Levey to learn more about how to find the best freelance writing skills for you and hone them so you can find high-paying freelance work.

How can I safeguard my freelance writing earnings into the future?

Though the field of freelance writing has been battered by many outside forces – such as the shift to online news which shuttered many editorial offices and, more recently, the adoption of AI for some forms of content creation – it continues to morph and change, rather than collapse altogether.

Safeguarding your freelance earnings into the future involves a combination of diversifying income streams and engaging in ongoing professional development. Taking on different types of writing projects, offering additional services and creating passive income streams (such as by writing and selling ebooks or online courses) can minimize the risk of future shocks.

Engaging in ongoing professional development is also key to shoring up your financial security into the future. Improve your skills by taking courses, attending webinars and reading industry publications. Obtaining relevant certifications can also enhance your credibility and help attract higher-paying clients – with the added benefit that you can then stash more away for a rainy day.

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Master Freelancer Goal Setting: A Guide to Success without Stress

I was part of a wave of journalists who had to flee the failing newspaper business. In 2021, I took a voluntary buyout that didn’t seem that voluntary. Almost every year since 2008, the companies I worked for laid off employees or offered buyouts. It was going to be a matter of time before I was involuntarily shown the door and needed to think about freelancer goal-setting strategies.

It was a painful yet ultimately rewarding decision to transition into full-time freelance writing. I had to find out for myself the answer to, “Can you earn a living freelancing?”

I’d say it’s a resounding, “Yes.” I’ve more than tripled my income since I started freelancing.

There have been many stops and starts and wrong turns in my freelance journey but I’ve managed to achieve a degree of success that has allowed me to create a long-term blueprint for growth. It’s a multilayered plan that includes investing in my business, creating financial efficiencies, and setting financial goals. 

To grow your business, you need to set aside time to think about a long-term growth strategy. It’s hard to envision a prosperous future when you’re struggling to get clients in the early phase of freelancing but if you are committed, you’ll get to a point where you can plan for your financial success and establish a healthy freelance money mindset.

4 Things to Think about During Freelancer Goal-Setting

Keep these topics in mind when you set freelance goals and look toward building a sustainable freelance business.

1. Invest in Your Business

This is the first year I’ve been able to commit a sizable budget to investing in my business.

A year ago, I took the step of turning my freelance business into a Limited Liability Corporation. What is an LLC?  It’s essentially a business structure that shields owners from any personal liability they might incur.  

For me, there was a psychological component to creating an LLC. It created the formal structure I needed to move forward with advancing my business. I wanted to be a business owner instead of a freelance writer. Becoming a business owner helped me frame and strategize for the future. It’s given me an avenue to decide what services I can offer, what services I want to offer, and how I want to grow my business. 

As a freelancer, it felt like I was randomly chasing freelance writing jobs. Now, I’m changing my website and my business name so I can reposition from being a freelance writer to running a writing business. Small words that shape how we see ourselves can have big impacts. These are forms of investments. 

2. Establish Financial Goals as Part of Freelancer Goal-Setting Strategy

Everyone has bills to pay. Without a regular paycheck, it’s critical for freelancers to know exactly what they need to get through the month. For instance, by the end of my first year I was making around $3,000 per month freelancing. It wasn’t great but I had a ramp that allowed me extra time to build my business because I received a 10-month buyout from my previous job. 

Having a financial cushion to start your freelance business is important. Once you’ve established your business, you need to have financial goals that project growth. Pare it down to monthly goals. 

Initially, I wanted to make more each month than I did the month before. My goal was $5,000 per month. Financial progress isn’t linear for any business. You have to be prepared for downturns that could result from a lack of work or slow payments from clients. 

It’s also important to stash away at least 25% of your income for taxes. (Get more taxes for freelance writers tips.) I pay myself every two weeks and I save at least 20% of my income. At least half of my savings goes toward my retirement. 

If business is lean, you’ll have to consider cutting expenses. However, this is a short-term solution that should only be applied as a final resort. You don’t want to live with the stress of constantly having to be frugal.

3. Create Strategies to Achieve Those Freelance Money Goals

There are multiple ways to increase your income. My big break was landing an anchor client. My anchor client accounts for over 80 percent of my revenue. My financial goals are currently $12,000 per month. 

Do I hit it every month? No, but it’s not an unreasonable standard at this point in my business.  Some freelancers have two or three freelance anchor clients. 

These are priority clients. They account for the majority of your revenue and time. My anchor client was a game changer. It allowed me to raise rates for other projects and it created enough security for me to turn down assignments that didn’t seem like a good fit or didn’t pay enough. 

Nothing in freelancing lasts forever so I’m operating under the assumption that eventually I’ll lose my anchor client. I view it this way to stay motivated. I must constantly diversify my client list and be ready to pivot, offer new services, and be prepared for downturns. 

You should constantly look for different services that could work for you. Some of the highest-paying freelance skills of 2024 include mobile app development, AI Development, Website Development and others. 

4. Write Down Skill Goals as Part of Freelancer Goals

What are skill goals? It’s simply learning a new skill that you can translate into a service for your clients.  The five highest-paying freelance writing skills of 2024 involve ghostwriting, UX writing, and healthcare writing to name a few. Explore these to see if you have any interest in building upon your innate know-how.

I’m taking a class on premium ghostwriting that focuses on how to write an educational email class. It’s a service that I’ll likely add at some point. It might be adding SEO writing expertise to your portfolio of services. From free to paid classes, there are multiple ways to increase your SEO knowledge and add value to your services. It’s a great skill to incorporate into freelancer goal-setting sessions. 

A former journalist who understands story pitches and what makes a good story could add a public relations component to their services. There are clients who will pay you to get publicity for their stories. This can be very lucrative. As your business grows, you’ll have to figure out how to manage it and whether you want to scale it out by adding employees or whether you want to manage it as a solopreneur. 

Take Freelancer Goal-Setting Strategies Seriously

Establishing a road map for your financial growth is imperative to make it in freelancing. Devote a half day each week to journaling or writing out your future financial goals. Some key fundamentals for financial growth include setting a monthly goal, planning daily for future revenue goals, making sure you are diversifying your clientele through freelance marketing strategies, putting some money aside every month for taxes and your savings, and learning new skills. 

How you follow these freelancer goal-setting fundamentals is up to you but you have to do these tasks to have a chance for sustained success.

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Mindset/Motivation Work-Life Balance Writing Advice

13 Characteristics of Successful Freelance Writers

We all want to know what successful freelance writers do that keeps them in the game for the long haul. If you’ve ever wondered what the characteristics of successful freelance writers and successful freelancers were, check out some of the traits in this lift.

You might have some of these freelance money mindsets, possess most of these traits, or none of these characteristics.

That’s okay. The most important thing to do is take inventory of where you’re starting, where you want to be, and make small strides to get there every day.

The 13 Traits Succesful Freelance Writers Always Have

Work on these professional freelance skills, personal skills, and implement systems to help you achieve your goal.

  1. They’re skilled communicators: Beyond merely stringing words together, successful freelance writers master the art of communication. They can distill complex ideas into digestible content, captivating readers with their clarity and eloquence.
  2. They’re resilient: The path to freelance success is fraught with challenges, but resilient writers persevere in the face of adversity. They view setbacks as opportunities for growth, bouncing back stronger and more determined than ever before.
  3. They’re collaborative: While freelancing may seem like a solitary pursuit, successful writers understand the power of collaboration. They foster strong relationships with clients, editors, and fellow freelancers, recognizing that collaboration fuels creativity and innovation.
  4. They’re self-disciplined: With freedom comes responsibility, and successful freelance writers excel in managing their time and workload. They set boundaries, establish routines, and prioritize tasks effectively, ensuring maximum productivity and efficiency.
  5. They’re lifelong learners: Successful freelance writers are perpetual students of their craft. They eagerly seek out opportunities for growth and development, whether it’s through online courses, workshops, or simply devouring books and articles on writing.
  6. They’re innovative: In a crowded marketplace, innovation is key to standing out from the crowd. Successful writers embrace innovation, constantly seeking out fresh ideas and creative approaches to their work.
  7. They’re resourceful: When faced with the biggest freelance challenges, successful freelance writers don’t throw in the towel—they get resourceful. Whether it’s overcoming writer’s block or navigating a tricky client situation, resourceful writers find inventive solutions to every problem.
  8. They’re strategic: Behind every successful freelance writer lies a well-thought-out strategy. Whether it’s setting SMART (Specific. Measurable. Achieveable. Relevant. Time-bound) goals or devising a comprehensive freelance marketing plan, strategic thinkers approach their freelance career with purpose and intention. Learn how to become a freelance medical writer.
  9. They’re adaptable: In the ever-evolving landscape of freelance writing, adaptability reigns supreme. Successful writers embrace change, eagerly exploring new niches and adapting their skills to meet the demands of diverse clients and industries. The Best High-Paying Freelance Writing Niches of 2024.
  10. They’re proactive: Rather than waiting for opportunities to come knocking, successful freelance writers seize the initiative, actively seeking out new clients and projects. Their proactive approach sets them apart, propelling them towards greater professional success.
  11. They’re empathetic: Empathy lies at the heart of impactful writing, allowing writers to connect deeply with their audience. Successful freelancers possess a keen understanding of human emotions and experiences, infusing their work with empathy and authenticity.
  12. They’re confident: There will be days in every freelancer’s career where they doubt their freelance writing skills, their worth, and wonder if this industry is “worth it.” Successful freelance writers persevere through those days and remember that they have skills and gifts to offer the world. They’re confident in their abilities to get an assignment done and do it well, even when feelings of impostor syndrome creep in.
  13. They know their weaknesses: Long-lasting, lifelong freelancers who’ve made this their career know what their weaknesses are and how to work around them. Do they struggle with not being a faster writer? Procrastinating on assignments? Marketing themselves? 50 Affirmations for Writers. They work on the areas of their lives, personalities, and skills that could use some TLC and find ways to improve. That might be through therapy, meditation, reading books, taking freelance online courses, and taking an interest in self-development.

Do you have some of the traits of successful freelance writers?

It isn’t possible to adopt all of these success characteristics at once. But, if you try to incorporate them into your freelance business as building blocks, you’ll start building up these characteristics of freelance success and be on your way toward creating a thriving freelance career.

Ready to learn if you can earn $1,000 a month freelance writing? It can be done.

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Mindset/Motivation Writing Advice

How to Get Past Freelance Imposter Syndrome

Imposter syndrome can feel like you’re the only one going through it but it’s a relatively common freelance challenge. Experiencing feelings of freelance imposter syndrome can occur in freelancers who often work in isolation and face constant uncertainties. (So, basically all of us.) Addressing this issue is crucial for freelancers to thrive and grow in their careers. Let me share a personal story to illustrate how real and impactful imposter syndrome can be.

The first time I experienced imposter syndrome was when I walked into my new office in Manhattan in 2010 as a senior magazine editor. The office was big, bright, beautiful, and had a view of the Chrysler Building. (My favorite building in the city.) Did I mention I had my own office?!

Immediately, my internal voice told me, “Oh, they think you’re more important than you are.” Or, “Wow, they think you’re a bigger deal editor than you are. They’re going to be disappointed.” And even, “Gulp. What did I sign on to do here?”

What the heck? Why can one office in a building make me feel that way? It was the first vivid memory I had of experiencing “imposter syndrome.”

What is Imposter Syndrome?

Imposter syndrome is a psychological pattern where individuals doubt their skills, talents, or accomplishments and have a persistent fear of being exposed as a fraud. According to the American Psychological Association and research, it’s when someone struggles with feelings that they’re a fraud and haven’t earned what they achieved. (And you feel like someone is going to find out that you’ve been “posing” in this role for too long.)

Studies show that over 80 percent of the population has experienced it. Whew! But what also sucks about feeling like you’re a fraud (and that you’re gonna get caught in this lie) is that you feel alone. You think you’re the only imposter in your office, in your friend group, in that class at the gym, and among parents in your kids’ friend groups. (So, I’m not the only one who feels bad when some other kid’s parent sends home a massive goodie bag at a holiday and I didn’t?)

When someone has freelance imposter syndrome feelings—or experiences this in any professional setting—they think they haven’t earned what they achieved.

This syndrome can affect performance, confidence, and mental health, causing anxiety, fear of failure, overworking, and freelance burnout. Imposter syndrome also tends to be more prominent in people with underrepresented identities.

Why Freelance Imposter Syndrome is So Common

Freelancers frequently face rejection and uncertainty. Putting yourself out there can feel intimidating, especially when pitching ideas or cold emailing clients. And then when you realize an editor deleted your pitch or you don’t hear back, it’s going to add to those feelings of being a fraud or a hack who can’t cut it in this industry. Did I mentioned I’m Getting Turned Down for Assignments and I’m Okay with It?

It’s taken me two decades of freelancing to not think “I must suck” and “They don’t like me” when I don’t hear back on pitches and introductory emails.

Recognizing and Naming Thought Distortions

Thought distortions are habitual errors in thinking that negatively impact our ability to succeed. Think of them as the barbed wire fences guarding the doors that would allow the positive thoughts to flow through. Common thought distortions include:

  • Black-and-White Thinking: “I’m too junior, they’ll never hire me.”
  • Fortune-Telling: “That freelance rate I shared is too high. They’d laugh me out of the room.”
  • Mind-Reading: “The client hasn’t responded since I sent the proposal yesterday. They must have hated it.”
  • Should Statements: “I should be working harder.” (Stop ‘should-ing’ all over yourself.)

For example, instead of thinking, “I’m not experienced enough; they’ll never hire me,” reframe it as, “I have a lot of freelance experience. While this exact situation is new to me, that doesn’t mean I can’t do it. I can learn new freelance skills.“

Taking Action Despite Fear

One of the best ways to overcome imposter syndrome is to take action. Recently, I had a conversation with a newsletter subscriber about how she could break into a new type of freelancing and she admitted she was feeling “imposter syndrome” even though she knew she had the background, experience, and skills to succeed. I told her that I totally understood where she was coming from but to try to quiet those voices and just “take action.” For her, that meant sending article pitches. Fear of failure can hold all of us back.

Tips for Overcoming Freelance Imposter Syndrome

There are several things you can do to work toward a positive, encouraging mindset.

  1. Share Your Feelings
    • Talk to someone you trust about your feelings of inadequacy. Opening up can help you gain perspective and receive constructive feedback. You’ll also realize you likely aren’t alone in those feelings of freelance imposter syndrome.
  2. Work on Your Skills to Overcome Freelance Imposter Syndrome
  3. Discuss Your Failures
    • Share your failures with others, either privately or publicly. It helps to realize you are not alone and others have faced similar challenges. Post it on social and ask others if they can relate. You’ll probably see a lot of engagement on that share.
  4. Take a Deep Breath and Act

Practicing Confidence Can Help You Overcome Imposter Syndrome

Changing your self-talk can significantly boost your confidence. Here are some ways to practice confidence:

  • Own Your Accomplishments: Write down and verbalize your achievements. I like to keep a client “praise document” I can refer to during rough weeks.
  • List Your Skills and Talents: Acknowledge what you’re good at.
  • Recount Successful Experiences: Remember times when you tried something new and succeeded.
  • Ask What’s the Worst That Could Happen: Realize that failure is not as catastrophic as it seems.

Recognize These Feelings When They Come Up

I’m reminded of the acronym about feelings of “FEAR” (False Evidence Appearing Real). The next time you feel like an imposter or have feelings of inadequacy realize they are rooted in fear. Most likely fear of failing.

Overcoming imposter syndrome is an ongoing process, but taking actionable steps can make a significant difference. Remember that you’re not alone in feeling this way. Every freelancer experiences moments of doubt, but with the right strategies, you can push past those insecurities and thrive in your career.

Inquire about freelance coaching services to learn how to overcome freelance challenges.

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Mindset/Motivation Writing Advice

How to Get Started Freelance Copywriting as a Beginner

I’m still relatively new to freelance copywriting but I have decades of writing experience under my belt and plenty of time studying headlines that inspire consumers to buy a magazine or click on a headline. It can be a lucrative industry which is why I wanted a pro’s take on freelance copywriting for beginners.

Just because you’re a good writer and even a solid content marketing writer or journalist doesn’t mean it’s easy to cross over into freelance copywriting. I went to an experienced freelance copywriter whom I’ve worked with when I was at magazines and asked Linda Melone to share her best tips for those who are thinking about how to get started copywriting for beginners.

Melone is a certified conversion copywriter who specializes in working with B2B clients in the fitness and health fields. (She’s a certified personal trainer as well so she knows what she’s talking about.)

If you’re thinking about getting started copywriting and don’t know where to begin or, perhaps you want to add copywriting skills to your resume so you can get more freelance work, read on to get a pro copywriter’s best tips for beginners and curious freelancers in this interview I did with Melone.

How to Get Started Freelance Copywriting for Beginners

Why is now a good time for freelancers to learn copywriting skills?

LM: It’s a good time because the copywriting world is changing so fast with AI that even experienced copywriters find they need to hone their skills. So getting in on the ground floor requires you to start at a different level right out of the gate. New copywriters need to be able to grasp AI to begin to compete.

How did you get started in copywriting?

LM: I wrote content articles, mainly for magazines and online publications for many years. When the publishing world took a nosedive around circa 2014 or so, I started an online fitness business and wrote all my own marketing material and ads. It required me to learn a new set of skills. I loved the decision-making psychology involved in copywriting and the science behind writing to motivate people to take action. So I took courses and hired several different copywriting coaches over time to get me started. My first clients were people in my immediate social circle. I moved on from there.

How do you suggest most people get started learning copywriting? (any specific courses to take, books, YouTube videos to watch, local college courses?)

LM: I suggest signing up for courses with CopyHackers – they have a lot of free material. And joining a copywriting online group enables you to bounce questions off of other copywriters, which can be super helpful. Find the teachers that resonate with you. The Copywriter Club is another good group, run by Kira Hug and Rob Marsh. They have an active Facebook group as well. 

What is the difference (in your words) between content writing, copywriting, and content marketing writing?

LM: Content is important for SEO (e.g. blogs), and is used to entertain and inform–although there’s some overlap. Copywriting tends to be more goal-oriented. It’s written to motivate people to take some sort of action: sign up, book a call, buy, start a trial, etc. Content marketing uses strategies to establish trust and authority with the audience and involves both copy and content. Examples may be taking podcasts, videos, blog posts and turning them into snippets on various social media platforms. 

What are some of the skills and qualities essential for success in copywriting? 

LM: Some skills overlap from content writing: creativity, writing mastery, research, and interviewing skills. In addition, copywriters and those considering how to get started copywriting for beginners should have an understanding of SEO, storytelling abilities, and analytical skills. The latter is needed to gauge the copy that’s working and not so you can adjust accordingly.

How can beginners with no copywriting experience create samples for a portfolio?

LM: Beginners can rewrite outdated ads or poorly written content to show expertise. Be sure to mention it’s a rewrite in your portfolio as a “before and after”  to avoid confusion.

Another suggestion for beginner copywriters with no experience? You may need to start writing for free at first. For instance, nonprofits and charities would be appreciative of good copy. And start locally. 

How do I pivot from freelance content marketing writing to begin a freelance copywriter?

LM: It is possible. That’s exactly what I did. It’s important to research and study copywriting to understand the difference, first. Study the greats, like David Ogilvy, and dissect their copy to see what makes it so effective.

Network and learn from copywriting communities and webinars and connect with other copywriters. And market yourself on sites like LinkedIn, where potential clients often look for copywriters. 

Why is magazine writing and/or journalism a good (or not good) background for copywriters

LM: I found my interview skills as a magazine writer greatly helped in researching and speaking with my client’s customers. Being able to speak with a diverse audience is an essential part of the background research involved in copywriting. Storytelling and research skills also overlap.

Where should beginner copywriters look for freelance work/jobs?

LM: Getting started as a freelance copywriter with no experience isn’t easy, but it’s no different than starting any new career. UpWork or Fiverr are both highly competitive but can give you a start.

Ask friends and family for referrals and network on LinkedIn. The latter is playing the long game because it’s about establishing yourself as an authority.

Leave insightful comments on LinkedIn posts for people and companies that fit your ideal customer profile. 

Do you have good tips to share around networking and collaborating with copywriters and marketing professionals?

LM. In order for beginner freelance copywriters to build up relationships, they should attend conferences, seminars, and workshops to network with other copywriters and marketers. Become active on LinkedIn and in LinkedIn Groups where people share knowledge.

Some cities have freelance Meetups to connect with other like-minded people. Be sure to always offer value first to build trust. Share information and be authentic. People can tell if you’re only connecting with them so you can pitch them. 

Do certifications matter today? Why/why not?

LM: Yes and no. If a person understands what it takes to earn a certification, then yes. But most clients only want to know if you can make them money.

Learn more about Linda Melone at TheCopyWorx.com.

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