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You know you have to promote your business and your freelance services, but is it part of your daily, weekly, or monthly checklist? If you don’t have a monthly freelance marketing checklist, now’s the time to get one. Without having a visual of the social media for writers posts you should be writing, blog posts you need to schedule, potential freelance writing jobs for beginners to apply to, and the LinkedIn tips for freelancers you aren’t doing, chances are that you’re making some serious freelance marketing mistakes even smart freelancers make.

Here, 12 freelance marketing mistakes to sidestep so you can reap the benefits of solid freelance marketing efforts that always “keep your pipeline full.”

12 Freelance Marketing Mistakes That Get in the Way of Finding Great Freelance Clients and Work.

Avoid these freelance marketing challenges and set yourself up for high-paying freelance clients, anchor clients, and a six-figure freelancer career.

1. You’re a Job Board Junkie

Guilty as charged! Here’s a secret: I do rely on job boards to find freelance work. And these were the primary way I secured freelance writing jobs when I was first starting out. But, they are only part of the equation. Ditch the safety net and reach out to clients directly through emails and a social strategy.

I’ll show you how I landed my biggest client by simply sending a cold email that hit the right note.

2. You’re Ghosting Past Clients

We’ve all forgotten to follow up. When you’re trying to find more freelance work, go back to previous clients and ask if they need help or if their coworkers do. Did that contact move on? Find them in their new role and remind them of your freelance services.

3. You’ve Fallen Into a Pitching Black Hole

Pitching is great, but without strategy, it’s like shouting into the void.

Understand each client deeply.

Tailor your freelance article pitches to meet the specific needs of their customers and watch your response rate soar.

Write freelance article pitches that will sell.

4. You’ve Forgotten: Who’s Your Ideal Client Anyway?

Not sure? Neither was I until I sat down and mapped out exactly who benefits most from my services. This ‘lightbulb’ moment transformed my marketing overnight. It helps me stay focused when I’m wondering which clients to go after. I even wrote them down on a piece of paper that’s taped behind my monitor.

5. You Don’t Measure Your Marketing Efforts

So you can’t improve them! Once I started tracking freelance article pitches and LinkedIn cold outreach messages, I was able to see that I was having more success than I initially thought. Tracking pitches and what happened will show you where you can make tweaks. If one client doesn’t like the pitch, approach the competition. Discover 10 types of freelance jobs you should explore.

6. You’re a Social Media One-Trick Pony

Are you a one-platform wonder? It’s time to explore. Different platforms attract different audiences. Find where your potential clients hang out and start engaging. I found a whole new client base on LinkedIn after being more active on Twitter/X for years. (Even grew to nearly ~11,000 followers! Follow me there.)

That being said, I think it’s more important to focus on two social platforms and consistently posting over hitting all of them and only posting 1x/a month.

7. You’re Forgetting to Promote Yourself

Too busy delivering work to market yourself? That’s a trap. Continuous marketing efforts keep your pipeline full. Dedicate time each week to nurture future opportunities. I set aside about 25 to 30 percent of my week for this, no matter what. (This is covered extensively in last week’s newsletter.) Here’s How to Find Clients on LinkedIn.

8. You Don’t Harness the Power of Local Networking

Online is great, but local networking has magic of its own. Attend events, join local business groups, and connect face-to-face. You might be surprised at the variety of personal connections you make and the ideas you get out of in-person networking. (I’m up to two in-person events so far this year!)

9. You Haven’t Asked for Testimonials

Testimonials are like freelance currency. Heck, customer reviews are every brand’s bread and butter these days. I always thought bragging was a bit uncomfortable until a client told me my testimonial page sealed the deal. I don’t shy away from showcasing them anymore and you shouldn’t either. Ask favorite clients if they’d write a review or referral.

10. You Refuse to Adapt

The market evolves, and so should your marketing strategies. What worked last year might not cut it today. Stay fresh, stay curious, and stay adaptable. This doesn’t mean you need to use or incorporate AI into your freelance business but you do need to know about the latest trends in marketing and media to stay relevant to your clients. Make sure you’re continuously working on these highest-paying freelance skills.

BTW, get the answer to ‘Can I make $1,000 a month freelance writing?’

11. You Aren’t Showing Off a Variety of Skills

Start a blog or a newsletter to show your ideal client the different ways you can write.

Don’t have copywriting samples but want to get into that type of freelance writing? Create them and post them on your freelance writer portfolio.

Want to break into a new niche but don’t have clients in that field yet? Write articles or LinkedIn posts on the subject to build an audience.

12. You Don’t Do Anything.

Ever feel SO overwhelmed that there’s too much to do when it comes to freelance marketing for your brand that you do well, nothing? Samesies. That’s why having a visual of what you should be doing can help take some of the steam out of that fear and those feelings of overwhelm. I don’t know about you but I tend to feel better when I cross something off of my to-do list.

If you need more help working on freelance marketing, check out this course that will show you how to consistently earn $100 an hour freelancing.

Have you ever considered a career as a freelancer? 

If you’re anything like me, writing for clients from around the world while wearing your favorite yoga pants for 10 hours a week sounds like a dream.  Freelancing has been an interesting and exciting ride, but it’s not without its freelance challenges.

When I started my freelancing journey, I thought I’d be in a position to quit my 9 to 5 and retire as a self-made millionaire within six months to a year. 

It’s been six years and I’m not quite a millionaire yet, but deciding to become a freelance writer is one of the best decisions of my life. I’ve learned to navigate the pros and cons of freelancing in order to build a successful freelance business.

Read this guide to learn about potential freelancer problems you might face in this industry and how you can avoid common freelancer struggles. 

What are the Biggest Freelance Challenges Freelancers Face?

Some of the biggest freelancing problems you’ll face are not having enough clients and experiencing freelance money challenges. Or, you might have too many clients and not enough time to manage them. That’s why the phrase “feast or famine” is often thrown around freelance communities.

As a freelancer, you’ll constantly juggle life between a rock and hard place, that is until you learn the number one golden rule to keep your pipeline and bank account flowing constantly.

How do I find freelance clients?

This is one of the most common challenges as you explore how to become a freelance writer. Finding freelance clients will be one of your biggest freelancer struggles. For many freelancers, talking to potential clients about your services can send them into total panic. (Freelance imposter syndrome, anyone?)

You don’t want to come off as a salesperson or aggressively annoying to clients. Approaching clients in this way only turns them off and gives them a reason to ignore your services. 

The best way to find freelance clients is by approaching clients with a common interest or goal. Having a common interest or goal is a good icebreaker to let your guard down and make a genuine connection. By bonding over a common outcome, you will feel more confident in sharing more about what you do and how you help your clients. This can help you minimize on of the biggest freelance challenges of finding clients.

Another good way to find clients is by volunteering your services within your network. If you have a network of college friends or colleagues, get the word out about your services. Offer to write a sample website, run a email marketing campaign, or rewrite a resume for a friend on a sliding scale. 

Your friends/family can be your first clients and testimonials. The more people know what you do and how amazing you are the more likely they are to refer your services and offer to pay you for your skills.

Here’s pro tips on how to start freelancing for free.

How do freelancers come up with freelance rates?

When it comes to charging by the hour or per project—or getting to the bottom of ‘what’s a freelance writer salary?’— plenty of freelancers struggle with determining how much to charge clients. It’s a common freelance challenge among many of us! Charging too much may make you feel as though clients can’t afford your rates. If you throw out a low quote for a freelance project, clients will think you are cheap and going to turn in low-quality work.

What’s the best solution to this freelance challenge of how to set freelance writer rates?

The best way to understand your freelance rates is by evaluating the time, skills, deadline, topic, and research required to complete the project. As a freelancer, your time and skills are valuable assets.

In my experience, if you charge too low for a project that takes up most of your time, you will be anxious to get it done. However, if you select a project that amplifies your skills and compensates you for your time, you will pleased with your work and commitment.

Charging by the hour or per project is at your own discretion as you grow as a freelancer. To help you determine the best options for you, here are five key questions to ask yourself before accepting a project:

  1. Does this project cover my monthly expenses?
  2. What is my bandwidth to take on this project?
  3. Will this project require more time and energy than I have available?
  4. Is this a project that fits with my skillset?
  5. Does this project provide me with creative freedom and control?

How should freelancers handle bad freelance clients?

Not every client will be your best freelance client. (You might even find yourself in the middle of a freelancer scam!)

In fact, a common “con of freelancing” is dealing with “red flag clients” or those who exhibit “freelance client red flags.” There will be some clients who are a dream to work with from the initial phone consultation, project conception, invoicing, and finalizing the project details. 

Other clients will simply drive you up a wall over every detail of the project, have bad communication skills, last-minute changes, and late payments. (Been there!)

While working with “red-flag freelance clients” is a common freelancer struggle, the good news is that you don’t have to work with them again. As a freelancer, you have the authority to choose who you will or will not work with at your discretion. Be selective and work with people you like who respect you.

The best thing about being a freelancer is being in control of your income and knowing that  one rejection leads to the next client’s yes. Work with clients and projects that not only fit your skills and creative genius, but also respect your time and commitment to getting the job done right. That way, you can eliminate stressful freelancer problems or nip them in the bud before they steamroll your life.

Overcoming imposter syndrome 

As you begin to grow in your career, you will face many freelance obstacles—imposter syndrome is one of them. Feeling like an imposter is not that uncommon in the freelance community.

We often feel like imposters because we have high expectations for ourselves. We compare ourselves to our peers and begin to feel like we aren’t doing enough. While your feelings may present as valid in the moment. It’s important to understand that every freelancer’s journey is uniquely different, even yours. The important thing to remember is that you are your own person and your freelance journey is yours to create. 

Be mindful of negative thoughts and emotions. Learn to reward your small accomplishments frequently. Before you know it your imposter syndrome will be in your rearview mirror.

Don’t Let Freelance Challenges Sway You

Becoming a freelancer is a great career path for people of all ages and backgrounds. You can become a freelancer if you’re a retired teacher, college student, stay-at-home mom, or an entrepreneur looking to explore new opportunities. 

Freelancing is a great opportunity to supplement your income or start a new career. While there may be some freelance challenges along the way, plenty of freelancers have found great success by connecting with peers and learning from their mistakes.

Whether you become a freelancer to get your feet wet or explore a new career option, freelancing can be a great opportunity to learn something new and earn money as a side hustle.

Remember, your path is unique, and celebrating small victories can help silence the doubts. By tackling these challenges head-on, you can thrive in the world of freelancing and pave the way for a fulfilling career on your terms.

Frequently Asked Questions about Freelancer Problems

What are some pros and cons of freelancing?

Here are some of the pros and cons of freelance:

Pros:

  • Unlimited income opportunities
  • Variety of clients
  • Networking opportunities
  • Business ownership
  • Freelancer Community
  • Flexible scheduling
  • Remote work

Cons:

  • Competitive Market
  • Quarterly taxes
  • Steady clients
  • Late payments

How to Find Your First Freelance Client?

The best way to land your first freelance client or secure your first freelance writing job is by working for a reduced price. You could also create samples for your website that show the type of work you can produce. When you’re first starting out without a strong reputation, landing your first client can a freelance challenge. 

By offering your freelance writing service at a more “ affordable” rate it could lead to a long-term client. One long-term client and a few referrals from them could turn into more revenue for you. Consider the bigger and long-term goals when you’re landing your first freelance client. If you’re thinking about ghostwriting in 2025 this guide can help.

Is Freelance Writing a Good Career For You?

Freelancing is a great way to learn a lot about yourself and work independently. Freelancing provides the opportunity for you to learn about different industries, cultures, and markets from around the world. The best part is that you get to offer your services and freelance skills from the comfort of your own home—or on the road.

There is a learning curve with freelancing. That’s why it’s wise to make sure you have a steady income to support your livelihood until you have a consistent stream of clients. Don’t let the threat of freelancer problems sway you. Freelancing is worth trying to see if it’s a good fit for you.

Finding a job that fits your college schedule can feel like trying to solve a Rubik’s Cube with your eyes closed. With classes scattered throughout the day and a social life to maintain, squeezing in a traditional job might seem impossible. But what if there was a way to earn money, build your resume, and gain valuable skills without sacrificing your study time or social life? When you figure out the best freelance jobs for students you’ll learn ways to earn more money in college and how to find freelance writing jobs that suit your interests.

Browsing freelancing websites for students allows students to work from anywhere, anytime, and on their own terms. Being able to start a freelance career in college is probably easier than you think. Plus, with the rise of the gig economy, there’s never been a better time to dive into student freelance jobs as a college student. According to a Harvard Business Review study, approximately 150 million people in North America work in the gig economy.

So why not you? Grab your laptop and a cup of coffee, and let’s explore the best freelance gigs for students that can help you earn money while keeping your college life on track!

Why Freelancing Is Good for College Students

Before we discuss the types of best freelance jobs for students (there are many of them!), let’s consider why freelancing is a fantastic option for anyone juggling the demands of college life. Learn simple ways how to improve your writing so you can command higher freelance rates.

Create a Schedule That Works for You

Unlike traditional jobs, freelance gigs for students allow you to work when it suits you best. Whether you’re an early riser who likes to get work done before your first class or a night owl who prefers to burn the midnight oil, freelancing allows you to choose your working hours. This is especially important when you’re prioritizing a college workload. No more awkward gaps between classes or rushing to a part-time job after a long day of lectures! Once you start a freelance career in college and you freelance from a dorm room or write wherever you want, you can meet client deadlines easily.

Build Your Skills with Real-World Experience

Freelancing is like a hands-on internship that pays! You’ll gain real-world experience in your chosen field, develop a versatile skill set, and build a portfolio that impresses future employers. Plus, you can learn at your own pace, taking on projects that challenge and help you grow.

Learn to Network Like a Pro

As a freelancer, you’ll likely connect with professionals across various industries. These connections can lead to mentorship opportunities, internships, job offers, and collaborations that can boost your career long after graduation. Freelancing is a great way to build a professional network and a freelance community that provides social support and camaraderie.  Later, working that “network” will be key when you explore the best ways to find freelance writing jobs for beginners.

Earn While You Learn with Freelance Jobs for Students

One of the biggest perks of freelancing is the earning potential. As you gain experience and build a reputation, you can increase your freelance rates and take on more lucrative projects, looking for higher-paying jobs on freelancing websites for students. This means you can earn more than pocket change—freelancing can help pay for tuition, textbooks, and even a few nights out with friends!

The Best Freelance Jobs for Students in College

Now that you’re excited about the benefits of freelancing in college, let’s explore some of the best freelance jobs for students. Whether you’re a wordsmith, a techie, or a designer, there’s a student freelance gig out there for you. The variety of work makes it easy to start a freelance career in college.

Freelance Writing

If you love writing and have a way with words, content writing is one of the best freelance jobs for students. The opportunities are endless, from blog posts and articles to social media content and product descriptions. Plus, writing gigs can often be done on your own time, making them perfect for a busy student schedule.

Pro Tip: Explore niches that interest you! For example, consider writing legal blogs or articles for local law firms if you’re studying law. Not only will you be earning money, but you’ll also be reinforcing your knowledge in your field of study and networking with potential employers.

If you’re looking to sharpen your freelance writing skills, check out the freelancing courses created by Diana Levey. Diana’s courses cover everything from the basics of freelance writing to advanced strategies for growing and scaling your freelance business.

Graphic Design

Do you have an eye for design? Freelance graphic design is a fantastic option for students with a creative flair! Whether designing logos, creating social media graphics, or crafting infographics, there’s a high demand for visual content that stands out. Behance.net is a great tool to use when looking for freelance graphic design gigs.

Pro Tip: Start by offering your services to small businesses or student organizations. It’s a great way to build a portfolio and gain experience while still in school.

Virtual Assisting (VA in College)

If you’re organized, detail-oriented, and love helping others, becoming a virtual assistant could be your perfect freelance gig. Virtual assistants (VAs) help businesses with email management, scheduling, and data entry tasks. It’s a great way to gain administrative experience and keep everything running smoothly for your clients!

Check out Belay for open virtual assistance roles. Belay specializes in hiring for virtual assistant roles and matches freelancers with businesses looking for administrative support.

Pro Tip: Highlight your organizational skills and reliability in your profile. Clients love VAs who can keep them on track and make their lives easier.

Web Development

Are you a coding whiz? If so, web development is one of the most lucrative freelance jobs for students. Whether you’re building websites from scratch, customizing WordPress themes, or developing front-end solutions, web developers are always in demand.

Pro Tip: Start with smaller projects to build your portfolio. As you gain more experience, you can take on larger, more complex projects that offer higher pay.

Social Media Management

Social media management could be your calling if you’re a social media guru who knows how to engage an audience and create killer content. Many businesses seek experts to manage their online presence, create content calendars, and analyze engagement metrics. We think this is one of the best freelance jobs for students because you’re already using the tools often each day.

Pro Tip: Use your own social media profiles to showcase your skills. Demonstrating a strong personal brand and understanding different platforms can help you land clients.

Freelance Tutoring

Do you excel in a particular subject? Why not share your knowledge and get paid for it? Online tutoring is a fulfilling and flexible freelance job for students who want to help others succeed. Whether it’s math, science, or helping with college essays, online tutoring can be done from anywhere with an internet connection. Explore local tutoring opportunities or remote freelance tutoring jobs on websites like Care.com. 

Pro Tip: Create a profile on tutoring platforms (like Care.com) and highlight your academic achievements and tutoring experience. Positive student reviews can lead to more opportunities and higher rates.

Transcription Services

If you’re a fast typist with a keen ear, transcription services could be an ideal freelance gig for you. Transcriptionists convert audio files into written text, and there’s a demand for transcription services in various fields, from legal to medical. Platforms like Rev hire freelancers to transcribe and caption content. 

Pro Tip: Accuracy and speed are key in transcription work. Consider investing in good transcription software and practice regularly to improve your skills.

Proofreading and Editing Freelance Jobs for Students

Proofreading and editing are excellent freelance jobs for students with a strong grasp of grammar and attention to detail. You’ll help clients polish their content, ensuring it’s error-free and reads smoothly. Scribendi is a Canadian company that hires freelance editors and proofreaders to edit content for its ESL, academic, and professional clients. 

Pro Tip: Build a reputation for being thorough and reliable. Word of mouth is powerful, and satisfied clients will likely recommend your services to others.

Freelance Photography

If you are passionate about photography, why not turn it into a freelance business? Freelance photographers can work on various projects, from event photography to product shoots.

Pro Tip: Build an online portfolio showcasing your best work. Social media platforms like Instagram can also be a great way to attract clients and show off your photography skills.

Freelance Translation

Are you bilingual or multilingual? Freelance translation could be a perfect fit for you to do freelance work while in college. Translators are needed to convert written content from one language to another, and this skill is in high demand in various industries. Check out Gengo for freelance translator opportunities. 

Pro Tip: Highlight your language proficiency and any specialized knowledge you have (like legal or technical translation). Being able to translate complex documents can command higher freelance rates.

How to Get Started with Freelancing

Now that you know the best freelance jobs for students, you might wonder how to get started. Here are some tips to help you kickstart your freelancing career and be an attractive candidate when you promote yourself on freelancing websites for students:

  • Create a Portfolio
    • A portfolio is crucial, whether it’s writing samples, design work, or coding projects. It showcases your skills and helps potential clients see what you can do.
  • Set Your Rates
    • Research the going rates for the type of freelance work you want to do. Start with competitive rates to attract clients, and as you gain experience, don’t be afraid to raise your prices.
  • Join Freelance Platforms
    • Websites like Upwork, Fiverr, and Freelancer are great places to find student freelance gigs. Create a strong profile and start applying for jobs that match your skills.
  • Network with Other Freelancers
    • Don’t underestimate the power of networking! Join online communities, attend industry events, and connect with other freelancers. Networking can lead to referrals and job opportunities.
  • Keep Learning
    • The freelance world is constantly evolving, so staying updated on the latest trends and skills is important. Check out Diana Levey’s freelancing courses to continue honing your craft and growing your freelance business.

Excel While Landing Top Freelance Jobs for Students

Freelancing is an incredible opportunity for students to earn money, gain valuable experience, and build a professional network while still in school. With the flexibility to work around your schedule and the potential to grow your income as you gain experience, freelancing is a smart choice for any student looking to balance work and study.

So, why wait? Start exploring the best freelance jobs for students today and take control of your college experience and financial future. Remember, with the right skills and a little hustle, the possibilities are endless.

If you’ve ever wondered where your freelance money is disappearing to and feel like you should be wealthier than you are, you’re not alone. Maybe your freelance business is booming, but the accounting and admin side of things makes you want to crawl under your desk. Been there, done that. Not fun.

The good news? There are ways to feel way more confident about your freelance finances, and I’m here to share some tried-and-true secrets from financially stress-free freelancers.

Money Secrets from Freelancers Who Never Stress about Finances

Here’s what these financially confident freelancers and freelance writers who are smart with money do differently—and how you can join them on the stress-free side of freelancing.

1. They Invest in Learning New Skills

The most successful freelancers know they must keep their skills sharp to stay competitive. But here’s the thing: They’re smart about what they invest in. Instead of hoarding every penny or, on the flip side, blowing hundreds or thousands on every trendy course (ahem, been there), they invest in tools and training that provide a real return.

Think critically about where you’re spending your “business expenses.” Make sure they’ll help you get a leg up on the competition and be of use to your clients. Like an SEO course that will land you higher-paying freelance jobs or that project management software that cut your admin time in half.

(This is why I keep my own freelance online courses short and actionable. I want my students to finish, apply the skills, and start seeing results quickly.)

Smart Freelance Money Tip: Take a hard look at your recent “business expenses.” Are they helping you earn more, save time, or stand out in your niche? If not, it might be time to refocus and cancel subscriptions or services that aren’t serving you.

2. They Hire an Accountant Who Understands Independent Workers

Your accountant should be more than a tax pro—they should be your financial sidekick. Navigating freelance tax deductions and quarterly payments is a minefield, and if you’re going at it alone, you’re probably leaving money on the table (and gaining a whole lot of stress).

A freelancer who is good with money works with a tax professional who understands the nuances of freelance life. From knowing what can be written off (that new laptop you bought for work? or your Canva subscription?) to making sure you’re paying the right amount of quarterly taxes, a knowledgeable accountant can save you major headaches—and money

Smart Freelance Money Tip: Yes, you’ll pay for a good accountant, but remember: That money is a write-off, too. And the peace of mind? Priceless.

3. They Keep Their Business and Personal Finances Separate

Mixing business and personal finances is a rookie freelancer mistake that leads to chaos and, possibly, IRS red flags. No bueno. The best freelancers treat their business like a business and have separate bank accounts for business income and expenses.

This not only makes tax time so much easier but also helps you see how your business is really performing. Is it profitable, or are you just skating by? A dedicated business account will show you the truth.

Smart Freelance Money Tip: Even if it feels like a small hassle, do yourself a favor and set up a business bank account. And don’t forget to use your business debit or credit card for any expenses related to your freelance work.

4. They Pay Themselves a Consistent Salary

Here’s a biggie: Successful freelancers treat themselves like employees of their own businesses. Even if you’re earning six figures, it doesn’t mean you should dip into your freelance income whenever you feel like it. Paying yourself a consistent salary brings stability to your personal finances and helps reduce financial anxiety.

For example, I run my business, DKL Content Services Inc., as an S Corp and pay me a salary. It keeps things predictable and organized, even when client work is ebbing and flowing.

Smart Freelance Money Tip: Determine a reasonable salary you can pay yourself each month, and leave the rest in your business account for taxes, investments, and expenses.

5. They Factor Taxes into Their Rates

Taxes can be a major stressor, but the best freelancers factor tax prices and rates into every financial decision. When you quote rates for projects—like how much to charge for a 500-word article—consider the 25-30% you’ll need to set aside for taxes. In the U.S., freelancers have to pay quarterly taxes, plus self-employment tax (around 15%), so don’t let that catch you off guard. Make sure you know the top tax tips for freelancers.

Smart Freelance Money Tip: Before accepting low-paying gigs, do the math. Subtract 30% for taxes and calculate your hourly rate. If the number makes you cringe, it’s time to re-evaluate your pricing or say “no thanks” to that client.

6. They Build—and Maintain—an Emergency Fund

Freelance life is unpredictable. One month you’re overwhelmed with projects, and the next? Crickets. There’s a reason the phrase “feast or famine cycle” is often quipped in freelance circles and message boards. To keep money stress at bay, financially secure freelancers have an emergency fund that covers three to six months of expenses. (I sleep best at night with six months of savings in the bank.) This buffer keeps freelancers who are smart with money from onboarding freelance clients with red flags out of desperation or panicking when payments are late.

Smart Freelance Money Tip: If you don’t have an emergency fund yet, start small. Aim to save one month’s worth of expenses, then work your way up. Even a small cushion can bring you some peace of mind for when those lean times eventually come.

7. They Are Proactive About Their Cash Flow

Financially-savvy freelancers who are good with money know the importance of maintaining a steady cash flow. It’s a business 101 management tip but sometimes it’s something not explained in freelancing.

Having a significant cash flow means saving for taxes, have an emergency fund in place, stockpile money for the slow seasons, and they have money set aside for learning and development. Smart money freelancers keep track of payment due dates (through simple methods like a Google or Excel doc or software) and they follow up with clients when invoices are overdue. (Some freelancers even have ‘late fees’ worked into contracts and invoices!)

Smart Freelance Money Tip: Use cash flow management tools or set reminders for invoice follow-ups. Don’t be afraid to politely nudge clients if they’re dragging their feet on payment. You might even find it helpful to have a day and time of the week that’s blocked for invoicing and business tasks like this.

8. They Diversify Their Income Streams

Relying on one or two big clients is risky. Smart freelancers know this and make a point to diversify. This could mean having multiple clients in different industries or branching out into related income streams, like offering online courses, consulting, or affiliate marketing. Smart money freelancers even have a few passive income streams in the works to supplement client work.

Having multiple sources of income can help any freelancer feel more relaxed, especially when others in the industry are freaking out about AI developments, budget cuts, and freelancer problems.

Smart Freelance Money Tip: Think about ways to diversify your services. Could you teach a skill you’ve mastered? Write an eBook? Offer coaching? The possibilities are endless. The only thing that isn’t is your time and energy.

Your brand is your promise to your potential clients—it tells them what they can expect from you and sets you apart from others. That includes your website, your social media profile photos and the content you share publicly.

You wouldn’t show up to a job interview looking like a slob. Think of it like that when a potential freelance client discovers your freelancer brand.

Here, get the essential steps to crafting a compelling personal brand that resonates with your target audience and attracts more freelance business.

How Do I Get Started Building a Personal Brand As a Freelancer?

Make sure you uncover and develop these freelancer branding elements so clients know what to expect about you and your work when they come across your page(s).

Discover Your Unique Value Proposition (UVP).

Your UVP is what makes you stand out from the competition. Take time to reflect on your key strengths and how they solve problems for your clients.

  • Do you help clients get more done in less time?
  • Do you pride yourself on working with high-end, sophisticated clients who target a niche clientele?
  • Are you a freelancer who loves to infuse humor into everything you do and wants to find freelance clients who support and celebrate that?

Clearly defining your UVP not only helps articulate your brand as a freelancer but also attracts the right clients who align with your values and expertise.

Your freelance writer website should share this clearly and near the top of the page.

Keep Freelance Brand Messaging Consistent Across All Platforms:

Consistency is key in branding. Your website, social media profiles, and professional portfolios should convey the same message and aesthetic. They can have similar profile photos, fonts, and colors that are part of your freelancer brand. This uniformity builds trust and makes your brand easily recognizable to potential clients.

Established branding helps you become recognizable across different audiences, fostering familiarity and trust with potential clients. You know if you see a check or swoosh without the word “Nike” you’re still looking at a Nike brand. When you see a signature plaid color, you think of Burberry. Branding takes time in order to build that instance recognition. But it’s a worthwhile pursuit so clients and potential customers come to recognize you and your work.

Get Professional Photos Taken

Invest in professional freelance branding photos that reflect the professional freelancer you are. Choose props relevant to your business to convey your expertise and personality effectively. As a writer, I took photos with my laptop, phone, and notebook, and showed myself in professional-looking elements. If I were working on a freelancer personal brand that involved fashion or hair styling, I’d show those props in the photo.

It’s okay to show slightly different photos, in my opinion. I have different professional photos on my website and LinkedIn profile from Facebook and Twitter but the photos were all taken the same day and you can tell it’s the same person. That’s the crucial element.

If you don’t have money for this, consider asking a photography professional to do some bartering. You can help them with their website copy, social media copy, or content in exchange for photos.

Develop an Engagement Strategy to Entice Clients to Your Freelance Brand

Regular interaction with your audience can significantly enhance your brand presence. Share valuable content, join discussions, and contribute to forums that align with your expertise.

Share, repost, and comment to help others grow their platforms and increase your freelance brand profile.

The more visible you are, the more you’re perceived as an authority in your field. A well-established personal freelance brand can attract followers, readers, and fans who are interested in your work, services, and expertise. This audience can be valuable for selling digital products, online courses, and other services.

Share Testimonials and Social Proof

Showcase your success by sharing client testimonials and case studies. These validate your expertise and demonstrate your impact in tangible terms, which can be highly persuasive to prospective clients seeking proof of your capabilities. Ask for referrals and recommendations on LinkedIn. Reach out to current clients and request feedback, analytics data you can share, as well as a testimonial you can include on your freelance writer site.

Work on Continuous Learning and Being Nimble

The digital landscape is fluid and changing each day. Stay ahead by upgrading your skills and adapting to new trends. Demonstrating your commitment to growth and learning can be a powerful aspect of your personal brand that instills confidence in potential clients.

As a freelancer, your brand is your identity. If you don’t cultivate a freelancer brand to share no one else will. Create the image you want to share with the world so you’re in control of what clients see when they research you.

The COVID-19 pandemic gave a lot of people a taste of remote work, but companies are now calling their employees back to the office, and lots of them are refusing to go. There are many ways to run a freelance business these days and if you’re able to secure high-paying freelance jobs, you’ll probably have an easier time staying afloat.

You can solicit clients yourself or work from a platform that aggregates projects for freelancers to bid on, just to name two. Whatever way you choose, the lure of working from home–or working from anywhere–has created a massive change in the number of people striking out on their own. It’s hard to pin down a number, but most places put the estimate of self-employed people in the US at around 36% of the workforce. 

As a digital nomad myself, I love to spread knowledge of all the kinds of work that can be done without a daily commute. In fact, I’m writing this article from a cozy little room in Portugal.

To round up the 10 highest-paying freelance jobs, we turned to Glassdoor (https://www.glassdoor.com/Salaries/index.htm) to investigate the salaries of these job titles in general. 

Remember, though, that Glassdoor’s data doesn’t take into account the difference between a traditionally employed person and a freelancer. Your ability to achieve even the lower end of these ranges may depend on your level of education, experience, and the number of contacts you have in the field. 

You’ll see that many of the most lucrative freelance jobs rely on a set of skills based on the highest-paying freelance skills. With those skills, dedication, and some time, you can be among the highest paid freelancers.

Freelance jobs are often remote positions, but they don’t have to be. Some freelancers have hybrid work arrangements with some clients, and go into an office—either on a regular schedule or intermittently. Although there are certainly other high-paying freelance jobs, these are the most commonly listed across many sources, including popular jobs in 2023 and 2024 and those on track to trend for 2025.

Discover the 10 Highest-Paying Freelance Jobs 2025

Here are the types of freelance work that net the highest freelance writer salaries and great freelance hourly rates. We predict that they’ll remain high-paying freelance jobs to look for in 2025.

Software/app developer 

Possible freelance jobs salary per year: ($83,000–126,000)

This is a perennially good field for freelancers who have the specialist knowledge required to do it. Many have a degree in the field, but it’s not required. There are plenty of software developers, or engineers, without degrees. 

Keep in mind that to get a high-paying freelance job in the field without a degree, you will probably require a significant amount of experience and certificates in certain skills. Related fields for this type of work include blockchain developers and AI data specialists. These are both emerging fields, so the education and experience requirements aren’t as established.

Remote project manager ($71,000–118,000)

As remote, asynchronous work teams grow, project management must evolve. If you can manage digital tools and coordinate efforts from a workforce that might span the globe, you can nurture a communicative and successful work environment, even without a water cooler to congregate around. 

There are all kinds of freelance project management positions, and the specific type may inform what kind of education you might need. Sure, organization is required but you’ll also need soft skills in these positions, like top-notch communication skills, if you want to attract high-paying freelance jobs and better-paying freelance clients.

Data/information analyst ($69,000–103,000)

There is no doubt that we can collect large amounts of data for just about anything these days, but raw data doesn’t do much. Companies gather all kinds of information, from market research to internal business statistics, but without analysis, there’s no way to know what it all means. Data analysts evaluate raw data to determine and forecast trends, guide projects, and recommend corrections. A background in mathematics, statistics, or economics is helpful for the best-paying freelance work. We predict having these skills as a freelancer will continue to be an asset in the years ahead.

Web developer ($64,000–104,000)

This is a wide field because a web presence is required for everything from commerce to education to government. There are three types of web developers: front-end, back-end, and full-stack. Front-end developers are responsible for the parts of the website that the public sees and benefit from a background in design. Back-end developers work on the hidden parts of a website that may be more technical, such as a database, scheduling system, or commerce aspect. These developers may need more specialized education. Full-stack developers can design both the front and back ends of a site. There are college degrees available for this field, but, as with software development, there are plenty of people working in the field without degrees. Certificates and experience may be necessary to be a highly paid freelancer in this field though.

Graphic designer ($52,000–86,000)

This high-paying freelance job combines creativity and communication, and there are jobs available for professionals in all kinds of media, from digital to print to gigantic signage like billboards. The field can be difficult to break into because there is no requirement for advanced skills, and so people willing to work for very little money on sites like Fiverr means it can be oversaturated. However, there are degrees and certificates available for those who want to refine a talent for this type of work, which can ensure you’re among the highest paid of the freelancers in this field.

Digital marketer ($51,000–96,000)

This kind of marketing professional specializes in digital media, which includes marketing through search engines, email, and online advertising. Social media specialists (freelance pay range $41,000 to $67,000 annually) fall within this type of high-paying freelance job. 

People who excel in this field often have expertise in design and communication. They might also possess some of the highest-paying freelance writing skills. A deep knowledge of digital tools is also required for many of the freelance digital marketer jobs you’ll find. It’s possible to use these skills to get more freelance content marketing clients.

Accountant/tax specialist ($47,000–95,000)

Accountants and other tax specialists can easily be freelancers, especially if they work with individuals rather than large corporations. It’s a field in which you can take on clients and work from anywhere. Because of the rise of digital tools that help with bookkeeping, it’s not necessary to meet people face-to-face to help them with financial accountability. Although there are requirements to be a certified public accountant (CPA), this field has other roles that don’t require degrees, although specialized training is necessary in most cases.

Public Relations Specialist ($44,000–76,000)

This is another area in which advanced communication skills can ensure you’re on the high end of the salary scale. Public relations specialists work with clients to build their brands and shape how the public sees them. This can include organizing advertising campaigns, speaking, creating email messages, and even coaching. Many PR professionals specialize in working with a specific type of client, such as musicians or executives in certain industries. This can be a fast-paced and exciting career, and a background in business, journalism, or even politics can make this a high-paying freelance job.

Freelance writer ($42,000–109,000)

This is a tough pay range to pin down because freelance writing covers a lot of ground. There are some niche markets that make up the highest-paying freelance writing jobs, including medical writing ($70,000–109,000), technical writing ($61,000–103,000), and copy/content writing ($56,000–94,000). These kinds of freelance writing jobs require specific knowledge besides writing skill. You’ll likely earn a higher freelance income if you work with brands that have good marketing budgets and secure retainer work as a freelancer.

Virtual Assistant ($37,000–59,000)

This high-paying remote freelancing opportunity is a prime example of a job that used to be tied to a desk but is no longer because of the digital world we now live in. Virtual assistants provide administrative support for clients, which can include scheduling appointments, answering phones, social media management, data entry, and many other tasks. Freelancing in this field can be interesting because no two clients will be alike. People who hire virtual assistants may need help but can’t afford or don’t need full-time assistance. People with administrative skills can take on multiple clients and do all the work from wherever they happen to be. 

Enjoy Your Remote Freelance Business

The keys to maximizing your income in any of these areas are expertise, experience, and market demand. Make sure to set pay rates so you can be competitive but still be able to pay your bills. There’s no sense undercutting other people if you’re then going to be making less than you’d make at a “regular” job. As you gain experience, raise your rates until you are at the pay rate you’d like to be. 

FAQs

I have the specialized training needed for freelancing in my field, but I don’t have a lot of experience. How can I find freelance writing jobs in my niche?

Joining a service organization in your field is the best way to become part of the community of people who make up your specialization and probably take advantage of classes and networking opportunities. For example, if you’re in an editorial field, join the Editorial Freelancers Association (EFA).

If you’re a web developer, check out the CodeStitch Web Developers Channel on Discord. These organizations also often have job boards that you can tap into. Whatever your specialty, there’s likely a community built around it. Check out the article “Here’s How to Find Your Freelance Community” by Minolta Walker. (https://bestfreelancetips.com/heres-how-to-find-your-freelance-community/).

I want to be a freelancer with a remote job, but I don’t know what to do.

Make a list of the skills you have. Maybe start with a list of the types of jobs you’ve held. What skills did you learn in those jobs? Don’t forget to write down things like answering phones or helping customers. These are soft skills that are needed in many freelance positions. If you do have some skills like writing or drawing, start building a portfolio of your work. 
This doesn’t even have to be paid work. You can do work for friends or put up your writing on a site like Medium, your art on something like DeviantArt, or your computer coding projects on GitHub. (Is fiverr worth it?)

If you find a field that’s interesting, do a little research or maybe take a class about it on a site like (www.ed2go.com) to see if this is something you might love to do. Getting started freelancing doesn’t have to cost a lot. In fact, here’s how to start freelancing for free.

The demand for ghostwriters is growing and you need to position yourself as a top choice for clients to get more freelance ghostwriting clients in 2025. Most ghostwriters focus on maintaining their current client list or increasing their rates at the end of the year. But several other strategies can help you attract even more clients and grow your business in the coming year, particularly as you think about 2025 freelance writing trends.

Want more, high-paying freelance clients and less stress in 2025?

If you’re a ghostwriter looking to expand your client base, start strategizing now. Here, we’ll cover tips to help you land more ghostwriting clients in 2025.

What is Ghostwriting?

In a simple definition of ghostwriting, it involves writing content for someone else without receiving credit. It can range from books and articles to speeches and blog posts. Clients hire ghostwriters when they need writing help but don’t have the time, skills, or desire to do it themselves. As a freelance ghostwriter, your role is to capture your client’s voice and style so they can present the work as their own.

Why Is Ghostwriting a High-Paying Freelance Skill?

As demand for ghostwriting services rises, your opportunities as a ghostwriter grow too. Ghostwriting offers variety; you can specialize in ghostwriting niche areas like self-help books or business articles, or work on a wide range of projects to expand your skills.

But why is ghostwriting so popular?

For starters, ghostwriting gives clients the anonymity they often desire. Some clients prefer not to be publicly associated with certain content, while others don’t have the time or resources to write–particularly CEOs, founders, and leaders of large and small businesses. By hiring a ghostwriter, they can still get their message out without investing personal time and effort.

How Can Freelancers Succeed in Ghostwriting?

The ghostwriting industry is on the rise as more people clamor to tell their business and life stories. Or, they might simply need help writing on additional platforms as contributors like Forbes, Inc, Medium, and even LinkedIn. That’s good news for ghostwriters, but it also means increased competition in the industry. So how do you stand out and attract more clients? 

After five years of ghostwriting, I’ve learned a few strategies that work for freelance ghostwriters. 

Here’s what’s helped me succeed:

1. Develop your niche.

One mistake many ghostwriters make is trying to be a jack of all trades. While it may seem smart to take on any and every project, it’s actually more effective to focus on a freelance niche. Not only will this help you stand out, but it also positions you as an expert. Clients trust writers with specialized knowledge and experience in their industry. They’ll also pay more for that experience.

2. Build your online presence as a freelance ghostwriter

An online presence is essential for ghostwriters who need to network and attract clients. Create a professional website highlighting your services, portfolio, and freelancer testimonials. Frequently post on and engage with social media platforms like LinkedIn, X/Twitter, and Instagram to connect with potential clients and show off your work.

3. Improve communication with all clients

Effective communication is critical, especially for freelance ghostwriters. Set clear expectations from the start—determine how the client likes to communicate, and plan regular check-ins throughout the project. Don’t forget to clarify deadlines, payment terms, and any other key details before diving in. Open communication helps build trust and keeps everything running smoothly.

How to Use Social Media to Land Ghostwriting Clients

LinkedIn is my go-to platform for finding clients and creating new business opportunities. Its professional environment is ideal for networking and building valuable relationships that can lead to exciting projects and collaborations. In my LinkedIn profile headline, I clearly state that I’m a ghostwriter, so potential clients know exactly what I do as soon as they land on my page.

To make the most of LinkedIn, take full advantage of its features. Publish articles that showcase your expertise, share industry-related content, and actively promote your services. Share work samples, insights on writing, and interesting articles. 

Comment on other posts to build a strong online presence that highlights your expertise and shows potential clients you’re engaged with your field. This will also help build your audience.

Social media, especially LinkedIn, connects you with other writers and industry professionals who can offer advice, share resources, and even refer you to new projects. Engaging in relevant discussions enhances your visibility in the writing community and helps establish you as a thought leader. By consistently participating and sharing valuable insights, you’ll strengthen your credibility and maximize your impact as a ghostwriter.

How to Find Ghostwriting Clients in Person and Online

I’ve found more clients over coffees and bagels at the local co-working space than online. On the flip side, I’ve closed more ghostwriting contracts by referrals online.  It’s essential to have a presence both in the physical world and online. Your freelance community might be able to help you as well if you put the ask out there.

Remember that you’re in the “people business”  as a ghostwriter so you have to continuously be willing to meet new people. Getting out of the house and attending a local workshop or information session can also be a great way to meet potential clients in person. Many writing organizations offer networking events where you can introduce yourself, share your skills and experience, and learn about upcoming projects.

Shift Your Mindset to Become a Ghostwriting Client Magnet

Before you start building your client roster, it’s crucial to elevate your mindset. As a ghostwriter, it’s all too easy to see yourself as just a service provider rather than a creator of compelling content. Shift your perspective to embrace your role as an expert and a valuable asset to every project. This transformation in mindset can help you attract clients who not only recognize but truly appreciate your unique skills!

One great way to shift your mindset is by staying updated on industry trends, techniques, and best practices. Not only will this boost your writing skills, but it’ll also make you a more informed and knowledgeable ghostwriter. Start by setting high standards for yourself, and consistently delivering quality work will really help build your confidence.

I don’t think these are all fast and easy ways to get the answer to can I make $1000 a month freelance writing or as a freelancer.” When I was starting out as a freelance writer and holding down a full-time job, I bought or borrowed books on the topic, took courses and attended events to learn how to become a freelance writer and grow my business.

Now I’m able to support myself by running a freelance business and steadily earning between $7,000 and $11,000 a month freelance writing. 

I understand how an extra $1000 a month earned with a side hustle can truly relieve financial stress. That’s why I wanted to share this guide on ways freelancers can make $1000 a month writing as freelancers.


Caveat: I don’t think this is the fastest way to earn extra cash. If you need $1,000 to buy food for your family, pay utilities and basics, I think you’re better off earning money doing babysitting, dogwalking, mowing lawns/raking leaves, side jobs for people, selling some items, or other jobs that will deliver cash in hand faster.

I’ve been doing this for over two decades and while I truly believe you can earn great money freelancing as a side hustle from home, it’s not always the fastest way to put cash in your bank account. That being said, if you find great freelance clients who pay weekly, it’s an option for how to make 1000 dollars fast.

Still, there are plenty of ways how to find freelance writing jobs if you’re looking for work to supplement your income.

Now that you have a truthful understanding of how to earn $1,000 on the side freelancing, keep reading.

Top Suggestions on How Can I Make $1000 a Month Freelance Writing 

Ready to earn an extra $1000 a month freelance writing?  Want to know how to make 1000 fast? Here are simple ways you can earn an extra thousand dollars a month freelancing.

Start a newsletter.

You might need some initial capital but you can start and grow a newsletter that can earn money via sponsorships, subscribers, and or affiliate links. Substack, Mailchimp, Beehiiv, Activecampaign, Mailerlite and TK are some newsletter options to consider.

How to earn $1,000 a month freelance writing with a newsletter subscription:

  • Charge $5 a month for a premium membership and aim for at least 100 subscribers/month. ($500/month)
  • Average one newsletter sponsorship a month at $400 to $500 once you grow your list for how to make 1000 fast.
  • Include affiliate links to Amazon products, courses, digital products and apps for another $100/month.

Write press releases.

Small businesses are looking for help getting the word out about their products and services. If you’re already writing blogs, social media posts, or website copy for a small business or an agency, see if they need help with press release writing. 

Freelance writers might charge about $0.50/word or between $150 and $1,000 a release. Start low to gain experience and then raise prices. Charge extra if the client wants your help with distribution or pitching editors.

How to earn $1,000 a month freelance writing with public relations and press release writing services:

  • Charge $500 for two press releases a month.
  • Charge $500 for one press release a month and offer to turn some of the quotes into a company blog article, LinkedIn post, and social posts, and create social media graphics for another $500.

Start a membership community for an answer to “how can I make $1000 a month freelance writing?”

Some bloggers and podcasters use membership communities to earn additional “passive” income. It’s one possible solution to “how can I earn $1000 a month freelance writing?.” (I say passive in quotes because it takes work to stay on top of Slack channels, questions, responding throughout the week, and possibly hiring a virtual assistant or community manager to stay on top of it.) 

But, if you charge a monthly fee to community members–or ask for the full year upfront–and have 60 to 80 paying members, it could be a nice little side hustle that brings in at least $1,000 a month. I put it in this category for freelance writing because yes, you will probably be writing sales pages, guides, landing pages, and newsletters to get audiences interested in joining.

How to make 1000 fast a month freelance writing with a membership community:

  • Charge $15 to $20 a month for at least 50 to 66 members.
  • Charge $5 a month for a subscription member’s only newsletter. This is one of the best passive income for freelancers suggestions.

Offer up social media marketing services.

Skilled in writing Facebook ads? Know how to create scroll-stopping Instagram posts or write scripts for TikTok videos that trend? These are services small businesses and large businesses want. 

One of the best ways to earn $1,000 freelance writing as a social media marketing writer is to get a few retainer clients. You can work a day job and use your mornings, evenings, and weekends to write, create, and schedule posts to go up throughout the week. If you have two or three retainer clients and charge about $500 a month for ongoing services.

How to earn $1,000 a month freelance writing with social media services:

  • Book two, $500-a month retainer clients.
  • Charge per hour, starting at $30 to 40 an hour and work about 30 hours a month.
  • Come up with different types of social media services and packages to get the answer to how to come up with a quick 1000.

If you aren’t sure what freelancing looks like, check out examples of freelance writing work.

BTW, here’s how much to charge for 500-word article.

Create Digital Products to Make $1000 a Month Freelance Writing

Okay, you knew this one was coming. Everyone and their grandmother have an online course. (Yes, I have some freelance online courses, too!) But, online course sales are still going strong, even in a saturated market. 

Topics run the gamut so think long and hard about your interests, skills and background. Coach pee wee football in your spare time? There are digital products for football plays. Love to meal prep and meal plan for your family? People will buy digital products that show them how to get dinner on the table faster. Search for online courses on your favorite hobbies to learn about what’s out there and consider if starting an online course or selling an eBook or digital guide would be something that sounds fun for you. 

You’ll have to plan out the content, lesson plans, video scripts, landing page copy and more to get the course or digital product up and running. Still, it’s a good way to look into how can I make $1000 a month freelance writing, especially since you can earn money while you sleep or work a day job.

How to earn $1,000 a month freelance writing with digital products:

  • Sell your knowledge and list an online course for $49 and aim to sell about 20 of them.
  • Create an eBook or digital download for $9.99 and set a goal of selling 100-plus a month.
  • Record a webinar and sell it on course websites or digital sites like Gumroad. (Here’s an example of a recorded webinar I did with nutrition expert Natalie Rizzo, RD.)

Want help brainstorming some ways to earn an extra $1,000 a month freelance writing? 

Book a coaching call with Freelancer Diana Kelly Levey to come up with a strategy and action plan for the answers to “how can I make $1000 a month freelance writing?”

The demand for quality content continues to grow, and there have never been more opportunities for freelance writers to take advantage of. In fact, 2024 stats have the worldwide freelance market valued at $3.39 billion.

One of the biggest challenges freelancers face is, unsurprisingly, finding clients. And with more writers entering the market, standing out can be tough, particularly if you want to get more freelance content marketing clients. Fortunately, implementing the right strategy can help you land high-paying freelance clients and build a successful freelance career in a competitive space. 

We’ll walk you through strategies help you solidify your freelance brand and attract more freelance brand clients who are looking for content marketing writers.

Best Tips to Get More Freelance Content Marketing Clients

Whether you’re looking to add a few more freelance content marketing clients to your freelance portfolio or you want to land your first content marketing client, these pro tips will help. (In case you’re a newbie, get the facts: What is content marketing writing?)

Identify your target market and freelance niche.

Once you’ve decided to launch your freelancing business, you might think the first step is finding content marketing clients. But the truth is that you need to set yourself apart with specialization. Niching down allows you to position yourself as an expert and attract ideal clients. Additionally, clients are more likely to pay a premium for specialized services – a win-win for all.

But how do you discover your freelance niche? Your background, skills, and interests are a great starting point. What industries do you have experience in? What types of writing do you like? Create a list of potential niches and research their profitability, competition, and demand.

Research is also a crucial component of positioning yourself effectively. For example, understanding your potential freelance content marketing clients’ industry and audience’s pain points will help you sell your content services. 

Define your personal brand and unique selling proposition. 

Equally important to finding your niche is building a compelling personal brand. Start by positioning yourself as a valuable asset by specifying your strengths. What are you exceptionally good at? Are you a skilled storyteller, a data-driven content creator, or an SEO copy expert? Use this information to define your unique selling proposition (USP).

Next, build your personal brand. Your brand is your promise and value to clients. Simply put, it’s how you want clients to perceive you. Think about what you want to stand for as a writer. For example, are you a research-focused writer who enjoys translating research or a creative copywriter? If you had a freelance friend refer work to you for a specific skill or niche, what would that work look like? Identifying what type of freelance writing you want to become known as can help as you’re creating your brand.

Lastly, showcase your expertise through a well-curated portfolio. Unlike a traditional 9-5 job where your resume represents your experience, freelancers rely on portfolios. Highlight your unique background to differentiate yourself from other writers.

Build an online presence to get more freelance content marketing clients.

Similar to your portfolio, creating a strong online presence is a must for attracting your ideal freelance clients. Like all brands, you need a website to showcase your services. Your website doesn’t need to be complicated, but it needs to include information about you, your services, your portfolio, and your contact information. Don’t overthink it! Here’s how to build your freelance portfolio.

As you build your website, optimize your content for search engines using relevant keywords and create a Google Business Profile. This will help potential clients find you when they search online for your services. This can be particularly helpful if you use SEO keywords for your city or town and you’re looking to secure local freelance content marketing clients.

Beyond your website, social platforms like LinkedIn are valuable for networking and showcasing your experience. (There are even freelance writer LinkedIn tips to follow to help you make more money.) Proactively posting, joining groups, and engaging on social media will make you more likely to show up in the feeds of prospective clients like content marketing managers. 

Find your ideal freelance content marketing clients

Now onto the heart of the topic: landing more freelance content marketing clients. It often requires a multi-pronged approach, but here are a few tried and tested ways to expand your reach.

Research online platforms for freelance content marketing clients

Platforms like Upwork, Fiverr, and Freelancer can be a starting point. Build a strong profile and actively bid on projects that align with your niche. You can also try websites like Indeed, LinkedIn, and Zip Recruiter which often post content writing roles listed by brands looking for content marketing freelance writers.

Network online and in real life to grow your freelance brand

As a freelance writer who operates as an introvert, networking wasn’t easy when I started freelancing. But, connecting with potential clients and other freelancers can help you build partnerships that lead to referrals. To find these freelance content marketing clients, attend industry events and webinars related to your niche. Plus, join online communities and set up coffee chats to build meaningful relationships. Attending local business networking events can help when you’re looking to secure more local freelance content marketing clients.

Use social media for freelance client prospecting as a freelance content marketing writer

Yep – we’re back on social media – but it’s because it matters! Through social platforms like LinkedIn, you can easily research companies in your niche. Identify key decision-makers like editors and content marketing directors, and introduce yourself through a personalized message.

Partner with content agencies

Content agencies and marketing firms often outsource writing projects to freelancers. They’re great resources to explore when you’re considering how to find freelance writing jobs. Research local agencies and introduce yourself as a freelance writer. (You can find some agencies on this list of best blogs for freelance writers.)

Keep in mind that finding quality freelance clients is a numbers game. The more connections you make, the higher your chances of landing writing projects. Stay consistent and experiment with different client acquisition tactics.

Turn content marketing leads into clients

Landing your first client can be tough and even intimidating – who actually enjoys selling themselves? Fortunately, with the right (and painless) approach, you can turn leads into freelance content marketing clients.

Warm up cold leads

Your ideal client isn’t always obvious. Research is key. Identify potential clients in your niche. See if any of them are in the best freelance writing niches of 2024. Understand their business, challenges, and goals. Use this client-specific information to guide your outreach. Some tips to warm up your cold leads:

  • Tailor your freelance pitches: Your email is your first impression. Keep it concise, personalized, and value-focused. Highlight how your skills can solve their specific problems. Use a clear and compelling subject line to grab attention. 

Get 24 examples of freelance pitches that sold.

  • Keep following up: Utilize these follow-up email tips. Remember, email inboxes fill up and people forget to reply! A quick reminder can reignite interest.

Convert warm leads into freelance content marketing client leads

Once you’ve piqued their interest, it’s time to close the deal and land that freelance content marketing client.

  • Set up a call or learn more about what they want. Freelancer Diana Kelly Levey recommends sending out a Client Intake Form to screen potential clients and ensure they have the budget you’re looking for. It also helps you have a better understanding of the type of content marketing projects they want. Make sure you’ve addressed these best questions freelancers should ask clients.
  • Custom proposals: Create individualized proposals that address the client’s needs. Showcase your understanding of their business and how your services align with their goals.
  • Value proposition: Articulate the value you bring to the table. If possible, use metrics and case studies to demonstrate your expertise.
  • Negotiation and closing: Prepare to discuss rates and deadlines. Know your minimum acceptable rate and be willing to walk away if the client isn’t a good fit. Saying no can free up space for a better client who will pay what you deserve

Warming up and converting leads is more than landing the content marketing client. Focus on fostering a long-term relationship rather than just securing a one-time project.

Attract freelance clients with content

Your writing skills are your product, so market them effectively when considering how to get freelance writing work. Creating and sharing content is the best way to draw in clients and establish yourself as a thought leader. Here are a few tips to get started:

Create valuable content

To attract and engage potential clients, create valuable content consistently. Share insights through blog posts, offer free resources like ebooks or templates, and expand your reach by contributing to industry publications. Publish snippets of content on social media for your audience to see.

Build your audience with email

An email list is an asset for any freelancer. Offer lead magnets like free guides to encourage sign-ups. Once you have subscribers, nurture them with valuable content delivered through regular newsletters. This builds trust and positions you as an industry expert, increasing the likelihood of converting subscribers into clients. 

Sign up for one of the best freelance newsletters here.

Engage in online communities when figuring out how to get more freelance content marketing clients

In addition to email and social media, participate actively in online communities and forums related to your niche. Share your expertise, answer questions, and build relationships with potential clients. This sets you apart as an industry expert and provides opportunities to connect with people seeking your services.

Becoming an in-demand content marketing freelance writer is a long-term strategy. Don’t expect to post one blog post and have inquiries flood in—consistency is key. Keep creating useful content, connect with your audience, and measure what works to refine your approach.

Networking and collaborating with freelancers

Networking is the backbone of most businesses—and freelancing is no different. But it’s about building meaningful relationships and finding your freelance community, not handing out business cards.

One networking strategy is connecting with other freelancers. Building relationships with complementary professionals, such as designers, web developers, or social media managers, can open doors to new opportunities. By recommending each other’s services, you can create a mutually beneficial partnership.

Another key component of networking is nurturing relationships. For example, after networking events or online chats, send a personalized note to keep the conversation going. Similarly, after meeting potential clients, share insights and resources to establish yourself as an expert. Consistent engagement is key to staying top-of-mind with potential clients.

Winning clients with your freelance reputation

Freelancing longevity is built on a strong reputation. Provide clients with consistent, high-quality work, and they’ll keep using your services. A few quick tips to help you build a good reputation as a freelancer:

  1. Deliver consistently great work. Quality is key to client satisfaction.
  2. Showcase your successes. Testimonials and case studies build trust.
  3. Encourage referrals. Happy clients are your advocates. This is one of the best ways to get more freelance content marketing clients.
  4. Stay updated. Continuous learning helps you improve your skills and grow as a freelance writer.

Find out, how do freelancers define “success.”

Landing more clients starts with you

Building a thriving freelance business requires grit and a solid strategy. Focus on delivering exceptional work, nurturing relationships, and staying informed on industry trends. If you consistently implement these strategies, you’ll attract more clients, increase your earnings, and establish yourself as a sought-after freelancer. By following these tips as part of your freelance business strategy, you can land more clients and watch your personal brand grow.

The dream of becoming a freelance writer is appealing to many, offering the freedom to work from anywhere, the flexibility to set your own schedule, and the potential to earn a living doing something you love. But how do you actually get started to become a freelance writer?

Whether you’re new to the writing world or transitioning from another career and thinking about how to become a freelance writer, this guide will walk you through the steps to establish yourself as a freelance writer and start building a successful business.

How to Become a Freelance Writer?

Follow this guide that includes the best freelance writing tips if you want to have a long career as a freelance writer.

1. Leverage all previous writing experience.

You might be surprised at how much writing experience you already have. Think about the professional emails you’ve written—these are examples of copywriting. Perhaps you’ve written reports, proposals, or presentations at your current job; these can also demonstrate your writing skills. Even if you’ve only dabbled in blogging or social media, these experiences can serve as valuable portfolio pieces.

Take a moment to reflect on your past work. Do you have any writing samples from college or past jobs? Even if they weren’t created with a writing career in mind, they can still showcase your abilities. Scrutinize these pieces and see if they could be polished and included in your portfolio. If you don’t have any samples you’re proud of, consider offering your writing services to a friend or family member who owns a small business. This can help you build up your portfolio with real-world examples, even if you’re working at a lower rate initially.

2. Tell everyone you’re a freelance writer.

One of the most important steps in becoming a successful freelance writer is letting the world know you’re available for hire. Start by emailing friends, family, and former colleagues to let them know you’re freelancing and that you’d be happy to offer your writing services. This can be a powerful way to get your first few clients and build momentum. It’s also a great avenue to explore for how to find freelance writing jobs.

Your network is one of your greatest assets, especially when you’re just starting out. People are more likely to hire someone they know or who comes recommended by a friend. Don’t be shy about promoting your new venture on social media as well. Post about your services on LinkedIn, Facebook, and Twitter, and encourage your connections to spread the word.

3. Update your LinkedIn profile.

LinkedIn is a powerful platform for freelancers, and having a well-crafted profile is essential. Start by updating your headline to include the words “freelance writer.” This will help potential clients find you when they search for writers in their network. Your summary should be compelling and keyword-rich, highlighting your skills, experience, and the types of writing you specialize in.

Don’t forget to add a high-quality photo that shows your face—selfies taken in your car or bathroom won’t cut it. Your profile photo is often the first impression potential clients will have of you, so make sure it’s professional. If you’re unsure what to include in your summary, look at the profiles of other successful freelance writers and see how they present themselves.

4. Launch your freelance writer website.

Having your own website is crucial for establishing your freelance writing business. It serves as your online portfolio, a place where potential clients can see your work, learn more about you, and contact you easily. If you don’t already have a website, start with a simple, barebones site that includes your best work, an “About Me” page, and a contact form.

Platforms like WordPress and SquareSpace make it easy to create a professional-looking website, even if you don’t have any web design experience. As your business grows, you can always expand your website, but in the beginning, focus on getting something up and running.

5. Write a memorable About Me” page

Your “About Me” page is an opportunity to showcase your personality and writing style. While it’s important to come across as professional, don’t be afraid to inject some of your own voice into the copy. Potential clients want to work with someone who is not only talented but also enjoyable to collaborate with.

In your “About Me” page, include a brief overview of your background, your writing experience, and what makes you unique as a writer. You might also want to share a personal story or anecdote that illustrates your passion for writing. The goal is to create a connection with your audience and convince them that you’re the right writer for their project.

Add personality into the description so potential clients get a better feel for who “you” are.

6. Decide on the type of writing you want to do.

Freelance writing is a broad field with many different niches. Before you start pitching clients, it’s important to decide what type of writing you want to focus on. Are you interested in blogging, copywriting, technical writing, or perhaps ghostwriting? 

Do you want to write for magazines, websites, or businesses? The more specific you can be, the easier it will be to target potential clients and build a portfolio in your chosen niche.

Take some time to brainstorm your interests and skills. What topics are you passionate about? What kind of writing do you enjoy doing? Creating a list of your interests and expertise can help you narrow down your focus and start seeking out opportunities in those areas.

Make sure it’s clear on your website which type of freelance writing you offer and excel in.

7. Research potential clients and markets

Once you’ve decided on the type of writing you want to do and started building your freelance portfolio, it’s time to research potential clients and markets as part of the exercise on how to get freelance writing work. This involves identifying the publications, websites, and businesses that align with your interests and skills.

Spend some time reading the publications you want to write for and familiarizing yourself with their style, tone, and audience.

If you’re interested in content marketing and working with specific brands or types of brands in particular freelance niches, research companies that are known for their content strategies and see if they hire freelance writers. 

LinkedIn can be a valuable resource for finding potential clients. Look for companies that are active in your niche and connect with their content managers or marketing directors. Building relationships with these key players can open the door to future freelance opportunities.

8 Stay Organized and Manage Your Time

As a freelance writer, you’ll likely be juggling multiple projects at once. Staying organized and managing your time effectively is crucial to your success. Use tools like Google Calendar or project management apps to keep track of deadlines, appointments, and client communications.

Create a daily task list to help you stay focused and prioritize your work. It can also be helpful to set aside specific blocks of time for tasks like pitching, writing, and administrative work. The more organized you are, the more productive you’ll be, and the easier it will be to manage a growing freelance business.

9. Keep learning skills and taking classes

The writing industry is constantly evolving, and as a freelance writer, it’s important to stay up-to-date with trends and continue improving your skills. Invest in your professional development by taking writing courses, attending workshops, or reading industry blogs.

Your clients will want to know if you understand some generative AI technology, if you can produce a newsletter in their platform, if you feel comportable working in common apps for freelancers – like Asana, Figma, and Basecamp.

The more you learn, the more valuable you’ll become to your clients, and the easier it will be to command higher rates and nab retainer contacts.

Always Be Learning as a Freelance Writer

As many of us explored how to become a freelance writer, we’ve acquired various skills along the way. That’s what you’ll do as well on your journey to being a professional freelance writer. Whether you want to become a freelance writer as a side hustle or quit your job and explore full-time freelance writing, the freelance writing tips above can help you do just that. Have patience with yourself and the process and you’ll be on your way to earning freelance writing money in no time.