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Let’s be honest, if you are thinking about becoming a freelancer or freelance writer, you really want to know what a potential freelance writer salary is, right? Why embark on a new career path without an inkling of the average freelance writer salary

Who gets into this business without any curiosity about freelance writer salaries?  I know I wanted to discover some hourly freelance rates and my true earnings potential when I got into the field.

Having an understanding of how much you could earn as a freelance writer is essential. Here, we’ll dive into the world of freelance writing rates, explore freelancer salary structures, and provide you with some tips to maximize your earnings.

What is the Average Freelance Writer Salary?

As a freelance writer, you can choose different ways to earn money, depending on the type of writing, industry, and project type. 

Per word: You might get paid a “per word rate” for long-form articles and blog posts. (Here’s how much you should charge for a 500-word article.)

Per hour: You might get paid for consulting or editing services for each hour you work. 

Per project: For larger assignments and long-term projects, you might get paid for each project.

Having the flexibility to quote their price and structure allows freelance writers to adjust prices to fit different types of work and client needs. Knowing how to adjust your freelance rates can ensure you’re able to earn a living freelance writing.

Key Factors Influencing the Average Freelance Writer Salary Number

Here are some tips to consider when setting your freelance writer rates, whether that’s per hour, word, or project, and how to increase your average freelance writer salary.

1. More Experience Equals Higher Rates

Your experience and expertise are gold! Seasoned writers with extensive portfolios can charge higher rates because they can tackle complex assignments and deliver content that requires very little editing.

2. Niche Down and Increase Your Average Freelance Writer Salary

Specializing in high-demand and the best-paying freelance niches like technology, healthcare, or finance can significantly boost the demand for your services and, in return, boost your income. Clients pay more for specialized knowledge that meets their specific industry needs. Picking a niche is not required, but it could be a good fit for you depending on your experience.

3. Consider Your Local Cost of Living

Where you live matters when you quote your freelance rate. Writers in higher-cost areas typically charge more to cover living expenses and they’ll need a higher average freelance writer salary. Conversely, those in lower-cost regions might adjust rates to attract clients while still maintaining a reasonable income. You don’t have to tell the client this but keeping local and state tax costs in mind as you work toward your freelance writer salary is important.

4. Find Clients and Industries with a Marketing Budget

Corporate clients and industries like finance and healthcare have larger marketing budgets, allowing writers to command higher rates as they think about quoting the average salary of a freelance writer that will secure the business and afford a livable wage. Smaller businesses or nonprofits might have tighter budgets, but targeting high-paying freelance clients can elevate your earning potential.

Average Freelance Writer Salary Details You Should Know

According to the U.S. Bureau of Labor Statistics (BLS), the average freelance writer salary was $73,690 in May 2023. In the United States, freelance writers earn an average of $23 an hour as of July 2024, according to ZipRecruiter. Specialized fields like technical writing, science writing, or copywriting for SaaS (software as a service) brands often increase the average salary of a freelance writer, starting at $84 per hour, and report annual earnings similar to $163,800.

If you’re aiming to go above the average freelance writer salary and become a freelancer earning one of those competitive freelance writer salaries, you need to keep honing your freelance skills and learning how to run your business better.

Enroll in this course to learn how to earn $100 an hour (or more) as a freelancer.

Understanding Freelance Hourly Rates vs. Project Rates

Let’s examine the pros and cons of hourly rates vs. project rates when you’re considering the average salary of a freelance writer.

Pros of Hourly Freelance Rates with an Average Freelance Writer Salary

Hourly rates are like a freelancer’s safety net—you get paid for every single minute you work on a project. This can be especially handy when projects take unexpected turns (hello, surprise revisions!).

Another great thing about freelance hourly rates is that they’re perfect for projects where the scope and the due date are more likely to shift. Charging by the hour ensures you won’t lose out if the workload balloons. 

Cons of Freelance Hourly Rates

As you get better and faster at what you do, hourly rates might start feeling like a speed bump. Sure, you’re finishing tasks in record time, but your earnings don’t reflect that boost in efficiency. 

Plus, let’s face it, there are only so many hours in a day. When your earnings are tied to your hours, your income has a built-in ceiling. This can make it tough to take on new gigs or enjoy some well-deserved downtime.

Pros of Freelance Project rates

Project rates, on the other hand, are like a breath of fresh air. You agree on a set fee for the entire project, and everyone knows what to expect (no surprises!). This kind of financial predictability can make budgeting a breeze and keep stress levels nice and low, allowing you to focus on knocking the project out of the park.

Cons of Freelance Project rates

Misjudge the time or resources needed to complete a project, and you might find yourself working for pennies. It all hinges on your ability to foresee potential challenges and include them in your quote.

 If your client decides to add on extra bells and whistles midway through, you could end up putting in extra hours without extra pay. This is where clear communication and good contracts become your best friends no matter what your freelance writer salary is.

When understanding freelance writer salaries, it’s crucial to account for taxes. Unlike a traditional W2 job, freelancers do not have taxes automatically deducted from paychecks. 

This means a portion of your earnings must be set aside. Work with a tax professional or use reliable tax software for help navigating the complexities of taxes for freelance writer salaries.

Tips for Increasing Your Average Freelance Writer Salary

If you’re looking to make six figures as a freelance writer, it’s possible. Still, you’ll need to aim for a higher hourly rate and higher-paying assignments or dedicate time to working extra hours to reach the goal of increasing your freelance writer salary. 

It’s fine to start writing 500-word articles for $50 each if you’re a beginner freelancer, but you’ll need to earn at least $2,000 weekly to make a six-figure freelancer salary in gross numbers–that means no vacations!

 Here are more tips to increase your freelance writer salary and find out how much to charge for a 500-word article.

1. Negotiate Higher Rates to Drive Up Your Average Freelance Writer Salary

Showcase your experience and expertise to justify higher rates. Build a solid freelance portfolio with client testimonials to bolster your credibility. Clear communication about deliverables and deadlines also helps clients see the value in investing in your services.

2. Build a Strong Portfolio with Client Testimonials

A robust portfolio and glowing testimonials are your best friends. They provide tangible proof of your skills and reliability, making it easier to attract higher-paying clients.

3. Expand Your Services

Stay competitive by learning new skills like SEO optimization or social media content creation. Offering a broader range of services can justify premium rates and attract a wider array of clients.

Whether you are freelance writing as a side hustle or freelancing full-time, it’s important to set annual goals and break them down into monthly, weekly, and daily goals. That way, you have an “average” target rate to aim for. It’s crucial to revisit that freelance writer salary goal periodically to see how well you’re tracking that goal. 

As a freelancer, you must keep yourself accountable if you need to make modifications to that initial number or if you need to kick your behind into high gear for the remainder of the year.

How to Reach Financial Freedom as a Freelance Writer

Ready to kick your freelance writer salary into high gear? It’s possible to improve your freelance money mindset when you understand how to set fair rates that reflect your skills. Remember to incorporate factors like experience, niche specialization, and industry standards. 

Stay informed, build a strong portfolio, and continuously hone your craft to thrive financially and establish yourself as a valuable asset in the freelancing world. You can do this! 

FAQs

1. How do freelance writers get paid?

Freelance writers are typically paid per word, per project, hourly, or through revenue sharing, with terms negotiated based on the work’s scope and nature.

2. What should freelance writers consider when setting their rates?

Consider your expertise, project complexity, industry standards, desired income, and the time required for research, writing, and revisions. Review these top questions freelancers should ask clients before quoting your rate.

3. How much do freelance writers make?

Earnings vary widely based on experience and project complexity but typically range from $0.10 to $1.00 per word or $20 to $100+ per hour. Explore how to get paid to write as a freelance writer and earn much better than average freelance salary rates.

4. What types of clients do freelance writers work with?

Freelance writers work with businesses, agencies, publications, nonprofits, and individual entrepreneurs, creating content for websites, blogs, articles, and marketing materials. There are so many ways to build an average freelance writer salary or a one that is way above average so you can experience a different level of success as a freelance writer.

If you’re here, you’ve probably heard the term “freelance,” thought about “what is freelance” and maybe you’re aware of the highs and lows of the freelance work world. 

However, you may not know all the different terms organizations use to refer to types of freelance jobs. 

First things first. What is a freelance job?

Freelance jobs are normally short-term projects companies need to accomplish or a position a company wants to fill but does not want to hire a permanent, full-time employee to do the job. Instead, a company hires a freelancer with the right skills and talents to complete the project or fill the position. 

The company gets what they need without a long-term commitment, and the freelancer has more flexibility with hours, and the ability to work with more than one company. Here are important things you need to know about the various types of freelance jobs available, how they are classified by the U.S. government, and what it means to work one of these.

Types of freelance jobs, explained

When making the leap into freelance work, it’s important to know the terms various businesses and freelance hiring managers may use when referring to freelance workers. Most of the terms are interchangeable, but some have distinct differences that it’s important to understand before taking different types of freelance jobs. Here are some common freelance jobs terms you might come across in the U.S.:

Contract work or contract job

Contract work or a contract job is usually when a temp agency places a worker at a company for short periods of time. The time commitment for a specific position can often be for just one day, or it can extend to much longer periods of time.

Normally, you’ll be paid by the temp agency, and must report your worked hours to the temp agency in order to receive a “paycheck”.

Independent contractor/ 1099 worker

Independent contractors, or ICs, are also referred to as a 1099 worker. ICs are a type of freelance jobs where you sign a contract directly with a company, which then pays the IC directly instead of a third-party agency. It’s also called a 1099 worker because you’ll receive a 1099 form at the beginning of the following year around tax time to submit when you complete your taxes.

Contract consultant

When a company struggles with a specific problem, they often seek out help from a consultant in a contract role. Once the issue is handled, and the company can move forward with their in-house team, the contract consultant can move to their next contract with a new company. This is a type of freelance job that can be used interchangeably with “independent contractor” or “1099 worker” by the client but may have various distinctions. Always ask for clarity.

Contract-to-hire

Many freelance and independent contractor positions start out on a contract basis when they secure a type of freelance job, but have an option for it to turn into a regular employee position if both parties find the relationship beneficial. These positions are not a guarantee for a full-time direct hire, but many people hoping to secure a full-time position often look for contract-to-hire freelance jobs to get a foot in the door at a company they wish to join as a permanent employee.

Which fields are hiring freelancers?

Now that we’re familiar with the terms businesses use for the freelance jobs available to workers, let’s see what types of freelance jobs are offered in various fields., especially if you’re looking into types of freelance jobs for beginners

The truth is, that there are freelance jobs in almost every field of work in existence. Some industries hire freelance workers for in-person positions, and others prefer to hire freelance workers for remote positions.  

Fields known for hiring freelance contract workers in types of freelance jobs instead of direct hires are:

  • Administrative
  • Customer Service
  • Recruiting
  • Computers/IT
  • Writing & Editing
  • Medical & Health
  • Marketing

Which types of freelance jobs are available for freelancers?

Now that you have a better understanding of the terms a freelance job hiring manager or magazine editor might use when searching for freelance help, discover the plethora of freelance jobs to choose from. Whether you want to work in an office, or you wish to work from home, there’s a variety of options for contract work.

  • Virtual assistants: These types of freelance jobs often involve scheduling appointments, making phone calls, arranging travel, managing email accounts, and providing other support to a CEO, or entrepreneur. It could involve freelance writing, social media creation, graphic design support or, creating business presentations. 
  • Customer service representatives: These freelancers may handle customer calls, emails, live chat in real time for one, or more, businesses.
  • Content writers: This is one of the most common types of freelance jobs you’ll see advertised online. A freelance content writer can earn money per article, assignment, per word, or hourly by writing content for blogs, websites, social media platforms, eBooks, etc. They may or may not have SEO writing skills as well.
  • Social media managers: These freelancers can create social media campaigns and strategies, write, and post content on social media platforms. They might help with social media graphics and assist with content calendars for social media.
  • Medical coders: If you’re certified to do the work, there are plenty of medical coding and billing positions you can do from home as a lucrative type of freelance job.
  • Graphic artist/designer:  Known for your creative side? Offer your design skills as a freelance graphic artist or graphic designer creating logos, website graphics, blog images, social media designs, as well as printable marketing materials like sales flyers, pamphlets, and business cards. There’s a lot of
  • Transcriptionist: If you have a great ear and consider yourself a fast and accurate typist, you can transcribe for law offices, medical offices, and various other industries. While there are a lot of AI transcription software services out there, plenty of industries don’t trust them or won’t use them due to privacy concerns.
  • Data entry: What is a freelance job you could do if you love to type? There are a variety of data entry options if you are quick and accurate
    • Data processor
    • Order entry specialist
    • Sales order processor
  • Bookkeeping: If you’re an accountant or numbers guru by day, you could be a bookkeeping freelancer by night. Many smaller companies prefer hiring freelancers to handle their accounts payable, accounts receivable, and full-charge bookkeeping needs, as it is less costly to hire a freelance bookkeeper than a permanent employee.
  • Website developer: Plenty of small businesses hire an independent contractor to handle website development who can work with the in-house marketing team, and the in-house IT team. This can be one of the best high-paying types of freelance jobs to do if you have fantastic skills in this department.
  • Therapist: A freelance therapist often finds work with online therapy apps like BetterHelp, allowing therapists to help a wide range of people without having to start their own practice. It could be a great freelance job for a mental health expert who is looking to gain more experience, freelance clients, or have flexible hours.

Is freelance work for you?

Working various types of freelance jobs can provide a great amount of time freedom and allow you to be your own boss. You can control your workload, earn as much or as little as you want, and work for multiple companies garnering multiple streams of income. 

However, there are also things you must do for yourself, like making sure you pay the right amount of income taxes along with paying for your own medical insurance. It’s also important to note if you aren’t using a “placement” service, and you aren’t good at networking, or marketing yourself, it can be difficult to find work opportunities on your own. 

What it all boils down to is that only you know if working a freelance job is right for you.

Plenty of types of freelance jobs are available

With so many different industries that have not only physical locations but also an online presence, it’s one of the best times to work a freelance job. Depending on where you are in life, a freelance job can provide so many different benefits that fit into your lifestyle and career goals. 

You’re thinking about starting a freelance career or, you’ve already kick-started one and wondered if it’s truly possible to earn a living freelancing and earn a living freelance writing. Some days freelancers can feel like they’re rolling in the money and need to turn down freelance assignments. Other days, you keep refreshing your inbox to see if clients need your freelance talents and stress about your bank account statements.

When I was in high school, I dreamed of becoming a freelance writer who worked from home and was able to support a family. My first byline was in 1978, and it wasn’t until 1996 that I made the leap from “full-time employee” to “full-time freelance writer.”  The journey has been an exciting one, and the Internet has made the process a lot easier.

Until the past two decades, freelance writers had to submit everything via snail mail. Can you imagine writing a query letter (magazine pitch), and making sure you included a SASE (self-addressed stamped envelope) if you wanted a reply? Then it would take several months before you would hear back from an editor.

These days, you can get rejected within a few hours thanks to the invention of email. But, you can also get an assignment within a few hours, too.  You can earn as much money as you want as a freelancer. Marketing is the key component.

That’s why it’s still possible to earn a living freelance writing. But, remember to ask yourself the right questions before going full-time freelance.

4 Ways You Can Earn a Living Freelance Writing

Making a living as a freelancer is possible when you follow these steps.

1.  Write articles for publications and websites

One of the reasons you’re thinking about earning a living as a freelance writer is that you’re interested in writing for magazines, editorial websites, or brands.

Some places will pay “per word,” while others will pay “per project.” 

Many magazines and websites hire freelance writers to help with content. 

(Hint: look for publications and websites that are a good fit for your interests and skill set.)

2.  Write greeting cards. 

Yes, people are still buying them and this industry needs your writing talents.

Most card companies accept submissions from freelance writers. Visit their website and look for the submission guidelines. In the past, I have sold greeting cards for rates ranging from $75 to $150. Blue Mountain Arts pays $300. Research card companies online at the Greeting Card Association.

(Hint: look for greeting card companies that are not in the association…they won’t be getting as many submissions from freelance writers.)

This is just one of many fun answers to the question, “Can you earn a living freelancing?”

3.  Write for specialty newsletters. 

I got one of my first freelance newsletter writing assignments after answering an ad on a job board. The article was only 250 words, and it paid $100.

Find lots of newsletters on the Directory of Associations and Industry Newsletters. You could also offer freelance writing services to clients as a writer for their e-newsletters. Freelancer Diana Kelly Levey works with a digital marketing agency that creates drip campaigns and landing page copy for associations. This is a type of freelance writing called copywriting but, it’s a lucrative ways to earn a living freelance writing.

4.  Write books. It’s a great way to earn a living freelancing.

Sure, that’s way easier said than done, John!

Here’s how to earn a living as a freelancer with book writing projects.

·         The “traditional way” is when you create a book proposal and either submit it directly to a publisher, or through a literary agent (there are still plenty of mainstream publishers that accept submissions directly from authors).

·         You can also “self-publish,” either on Amazon or with a “print on demand” (POD) company. When you self-publish on Amazon, for example, they handle all the printing and shipping, etc., and you receive a monthly royalty payment.

·         You can also find “work-for-hire” book project opportunities. Many publishers have ideas for books and need authors to create them. I have worked on these types of freelance jobs for rates ranging from $800 (for a children’s book for a school library publisher) to $15,000 (for a business book for a mainstream publisher).

·         Write chapters for publishers. Many publishers are looking for “experts” in different fields to write just one or two chapters for a book. (I wrote a few chapters in “Family Health for Dummies” and “Men’s Health for Dummies.”)

·         You could be a ghostwriter for authors. What is ghostwriting? It’s a lucrative way to earn a living freelancing that can allow for a steady paycheck while still enjoying the best aspects of being a freelancer, like the flexible schedule and asynchronous work.

FAQs: Can You Earn a Living Freelancing?

How much do freelancers earn freelancing for a living?

That’s a good question, and the answers are all over the place. For example, there are several surveys online that indicate the average hourly rate for a freelance writer is about $29. Other surveys have the figure higher, and few even have it much lower.

I have never been a fan of an hourly wage for a freelance assignment. Most of the freelance assignments I get these days pay on a per project or per word basis. Much better, in my opinion. (That being said, freelance rates are how they charge are up to each freelancer.)

In the past, I have written articles for rates ranging from 50 cents to $2.00 per word.  These days most of my article assignments pay between $350 and $750, depending upon a variety of factors (timeline, amount of research that is required, and if outside sources are needed as quotes).

Consider these stats from SmartBlogger.com:

·         50% (or more) of freelance writers earn less than $30k per year.

·         18% of freelance writers reported income levels of $31k – $50k 

·         5% reported making between $100k – $125,000

·         4% earned over $125,000

Find out: How can freelancers make six figures a year?

Can I make a career out of freelancing?

Is it possible to seriously earn a living freelancing?

Most freelance writers are happy with getting assignments as a side gig and starting a freelance side hustle.

Depending on your schedule, you may only have time to squeeze in one article per week. Or, as a reminder, we all get the same 24 hours a day, seven. days a week. Learning how to manage your time wisely…and financially…should be a key factor in deciding if you want to make a career out of freelance writing.

Can freelancers make good money?

Freelancers can absolutely make good money doing this! I know hundreds of freelance writers who are making darn good money. In fact, most of them are making great money—over six figure freelancer salaries.

Brainstorm some ways to find those higher-paying projects. Present yourself as a professional and convince the editor that YOU are the right freelance writer for the next assignment.

Is freelancing still profitable?

Freelancing is still profitable for freelancers if you’re willing to embrace marketing, marketing, and marketing. (Did we get the point across?) A freelance marketing plan is the key to a successful…and profitable…freelance journey. The more you market yourself, the more bylines and checks will come your way.

Don’t be afraid to try something new and get outside your comfort zone when it comes to being able to earn a living freelancing. I never thought I would be writing greeting cards and school library books, but I am glad that I tried it.

How to Make a Living as a Freelance Writer

While the freelance landscape has shifted dramatically over the past few decades, one thing remains constant: the importance of marketing oneself effectively. Whether you’re earning a living freelancing by writing articles, crafting greeting cards, creating newsletters, penning books, or promoting yourself and your freelance business on social media, marketing is the key to attracting high-paying clients and catapulting your earning potential.

In order to stay relevant and successful for decades to come, be resilient, embrace new opportunities, and continuously refine your marketing skills. You can indeed earn a living freelancing and thrive in the roller coaster ride that is the freelance industry. So, don’t hesitate to explore new avenues, seize opportunities, and make your freelance dreams a reality.

Writer’s block is a mental state that prevents you from writing or even coming up with ideas to write about. Some writers insist it’s an illusion, arguing that not acknowledging it will help you break through. But let’s face it: It’s no illusion. Writer’s block often stems from fear of failure, perfectionism (which often results in procrastination), or plain uncertainty.

Pretending it doesn’t exist rarely helps. The mind is powerful, and sometimes, you need to help it get out of its own way. Writer’s block, whether brief or lasting, can strike anyone. And while it can seem like writer procrastination at times, it isn’t’ the same thing. After I finished my MFA, it took me a year to write another story. (I’ll explain how I overcame it later.)

3 Tips on How to Overcome Writer’s Block

Curious about how do you fix writer’s block? Need quick actionable steps on how to get past writer’s block? Get a professional writer’s tips to work through writer’s block so you can put words on the page and complete your freelance assignments.

Move It, Move It

When my book launched in 2023, the Author’s Guild interviewed me. They asked for my go-to remedy for breaking through writer’s block, and my answer was, “Clean the kitchen.”

Why? Two possible things happen when you try this remedy. First, you may decide you’d rather write, sit down, and put something on the screen. Second, you may actually clean the kitchen. In both cases, you’re likely to experience one of two outcomes: a clean kitchen or a breakthrough in your writing.

Movement helps unblock your creativity because it increases blood flow, boosting cognitive function. It also releases endorphins that reduce stress and anxiety, while offering a mental break that allows your subconscious to process ideas.

Find a type of movement that works for you. Maybe it’s a brisk walk, a swim, or lifting weights. Or try gardening or tidying up your workspace. Cleaning works especially well for me because it involves specific tasks that keep my mind occupied, leaving space for creative ideas to surface.

If cleaning isn’t your jam, check out 7 tried-and-true ways to improve your writing.

Switch Your Medium to Work Through Writer’s Block

Writing by hand is a popular solution as a way to overcome writer’s block. The physical act of using a pen and paper activates different areas of the brain than typing. Studies show that handwriting can improve sensory processing and conceptual understanding—perfect for unlocking stuck ideas.

If handwriting isn’t your thing, try switching to another medium. Draw a picture, create a Canva mood board, or act out scenes from your story. For instance, I involve my family when I’m stuck. I explain the scene and let them suggest what should happen next—especially if it involves characters facing peril.

Another tactic is to switch projects. Having multiple projects (fiction, nonfiction, short-form, long-form) lets me jump to another when I feel blocked. Working on various types of freelance writing might help you eliminate writer’s block you’re experiencing for a particular project. Finishing a different task can give you a sense of accomplishment and might even spark new ideas for the original project.

FAQs

Write More (or Write Differently)

“Just write” may sound like tired advice, but it works. Start typing anything—even if it’s “I don’t know what to write” over and over. Freelance writer Diana Kelly Levey shares that when she struggles to start an article draft for a freelance client she types something on the Google Doc or Word document like “Amazing Headline Here” and “Riveting intro about X, Y, and Z here that will set up the sources and story angle.” Then she gets into the meat of the article writing and goes back to those areas later.

Once you start writing something, eventually, your brain will shift gears, and something useful will emerge.

Lawrence C. Connolly, an author, uses an interesting trick: He writes first thing in the morning, before his “critical brain” wakes up. For some, writing early—or in a new environment like a coffee shop—helps shake loose ideas.

The most transformative method I’ve found is morning pages, a concept from Julia Cameron’s book The Artist’s Way. Write three pages every morning, no matter what. Cameron compares this practice to clearing a muddy windshield: By decluttering your thoughts, you make room for creativity to flow.

Deciding to simply write anything quickly can help you become a faster writer in 20 minutes.

How Do I Know If I Have Writer’s Block?

Writer’s block can show up in many forms and when you’re trying to get out of a writer’s slump it can feel like you’re stuck in quicksand without a rescue option in sight. You might feel unable to think of anything to write, or everything you write feels wrong. Avoiding your project, lacking motivation, or feeling apathetic can also be signs.

If you’ve tried multiple remedies without success on how to get past writer’s block, it may point to deeper issues like depression, anxiety causing writer’s block, or freelance burnout. In that case, seeking professional help might be the best course of action.

Ah, retirement. You’ve saved and prepared and dreamed of that time when you can throw away your alarm clock and do whatever you want to do. But at some point, you may find you need a little structure, purpose, or a prompt to keep your brain working. Or maybe your retirement savings aren’t quite enough to fund that trip of a lifetime.  You’ve heard great things about the gig economy and are wondering, “Is freelancing a good hobby for retirees?”

You’d like a bit of income but one that comes with flexibility, control, and the excitement that comes with a new adventure. Freelancing may be just what you’re looking for.

3 Reasons Why Freelancing in Retirement Can Be Beneficial

There’s nothing wrong with being an older freelancer who’s new to freelancing. You have experience and skills that will translate into running a successful freelance business after retirement. 

You’re in Control

I found a freelance career helpful when raising children, mostly because it also allowed me to be a full-time mom. That flexibility is also key when freelancing as a senior. You don’t want to be bored, but you crave more time to spend with family and friends, travel, work on a hobby, entertain, volunteer, or organize those closets you said you’d get to someday.

Whether you want a full-on second career or a fulfilling side hustle (even if your main hustle is an afternoon nap and avoiding those closets), a freelance side hustle for retirees might be the way to go. Freelancing means doing as much or as little as you want to—and you can even change it up as your own needs and wishes evolve.

You Feel Purpose

As an older freelancer, you may have valuable experience that allows you to work in your field of expertise as a consultant, or maybe this means you finally have the time and energy to branch out in a new direction. If you still find meaning in the work you did before, don’t feel like you have to abandon it. Continue on in a way that puts you in charge.

Another way to find purpose in freelancing is to join organizations that need volunteers. You can help to guide people starting their careers, be part of an advisory board, or get involved in pushing for policy changes—either at an institution or at the government level. These opportunities vary depending on the field you’re in.

You Get to Do Passion Projects as a Freelance Retiree

When I told my financial advisor I wanted to “retire” from my usual technical writing and editing and move my practice to more creative endeavors, she asked me when I wanted to retire from doing that. I said I didn’t think I’d ever retire. Or I hoped I wouldn’t. Freelancing in retirement gives you the flexibility to work when you want to, for whom you want to, and to switch gears if you want to.

Whether that’s a shift within a field you already work in or moving all your energy to something brand new, let yourself follow that dream you might have considered out of reach when you were working full time.

What are Types of Freelance Jobs for Retirees?

If you aren’t interested in consulting within your previous field, there are still ways to leverage that experience and apply new energy to launch an interesting second act.

Freelance writing

The biggest problem with a writing career when you’re young is that you often don’t have all that much to say. As we age, we find we have a lot to say about the world. Here’s your platform! There are many ways to find calls for articles in all kinds of fields, and you can start by simply doing an online search for “freelance writing jobs.” However, if you haven’t written before, it might be hard to break in without any samples of your work. 

The best way to start is by writing about the work you know best. Does your industry have a trade magazine or a professional organization? They often look for articles by experts in that field. If you have a good idea for an article, pitch it and let them know about your experience. 

After you have some solid pieces published, widen your range of pitches until you find the niche you really want to write in—or don’t narrow it at all and write widely. Remember not to stress about freelancing as a senior; you’re in control.

Freelance design

This broad field covers many types of work. Some of them require specific training, and if you don’t already have that, you may not want to pursue it (although if that appeals to you, go for it!). Put some thought into it if you’re the artistic type. This work could be anything from website design and development, marketing and advertising, book covers, or a myriad of other kinds of graphic illustrations.

You’ll need to develop a portfolio similar to the way a writer does, and turning to the field in which you have the most experience can help here as well. Remember, any work you do counts for your portfolio. 

While you’re building your business as an older freelancer who’s starting out, you may decide to take on work that doesn’t pay. That still counts—no one is going to ask how much you were paid for each piece. Gather it all together and proudly display it to potential clients.

Freelance editing

Do people ask you to fix their writing? Do you find errors in things you read all the time? Maybe working in an editing field is for you. There are all kinds of editors—from developmental editors who find plot holes in a story to proofreaders who pick up the little errors that everybody else missed. 

Several organizations connect editors with education, jobs, and other editors. These include the Editorial Freelancers Association (EFA) the National Association of Independent Writers & Editors (NAIWE), and ACES: The Society for Editing . It’s very satisfying to help others get their work ready for publication.

Freelance tutoring or freelance teaching

Do you love training and passing your experience on to the next generation? Tutoring and teaching can mean working with anybody from young children to adults. It’s a great way to combine a love of teaching while exploring “is freelancing a good hobby for retirees?”

 Online learning is an enormous field and an easy way to have a fulfilling teaching/tutoring experience without being restricted to one geographic place. You can do this type of work from anywhere you have an internet connection. I’ve done my online teaching from balconies overlooking the ocean in Mexico, on cruise ships, and at my sister’s place in Florida (before my first margarita).

Yes, I have to teach every business day, but it only takes an hour or so most of the time, and I easily organize the rest of my work, writing, and leisure activities around it. Life doesn’t get much better than that. That’s why, when asked,” Is freelancing a good hobby for retirees?” I declare, “Yes!”

What Should I Know about Managing Income Freelancing in Retirement?

No matter when you actually retire, the US Social Security Administration (SSA) considers 67 to be the age of full retirement, but you can start collecting Social Security as young as 62. So, if you take early retirement and choose to receive your benefits before age 67, you should be aware that there are limits to how much you can earn before the government starts reducing that benefit until you reach full retirement age. The SSA has a good explainer about that. After full retirement age, there is no limit applied to earned income.

The other aspect of managing income while freelancing in retirement is working as an independent contractor (IC). If you’ve only ever worked as a W-2 employee, IC work can be a bit daunting, but it’s not that difficult when freelancing as a senior. Not all types of freelancing require you to incorporate or otherwise set up your own business. I’ve worked for more than 20 years as a sole proprietor with no problems. But you will need to track income and expenses for tax reporting and probably pay quarterly taxes. 

Of course, if you have any questions about managing the financial aspects of this work or how it affects your other retirement income, it’s best to consult with an accountant or other financial advisor. 

Considering “Is Freelancing a Good Hobby for Retirees?” Remember to Be Retired

Freelancing in retirement should be exciting and—dare I say it?—fun. You may choose to put a lot of time and energy into this new phase in your life at first, but it should smooth out after a while. The whole point of being an older freelancer s to give yourself some enjoyable but productive time that still allows you to enjoy the benefits of having achieved what you have in your previous work life. 

Near my computer, where I can see it all the time, is this: “You can say yes to anything, but you can’t say yes to everything.” Only say yes to projects that make you happy. And stop if you want to. Then, you get to have a second retirement party!

What is the first step to start freelancing?

Should you build your freelance writer portfolio website or start applying to freelance jobs? 

Should you start writing article pitches for your favorite publication or try to find first freelance writing job for beginners through newsletters that curate online job offerings?

These are common freelance questions I get from my freelance blog readers, LinkedIn followers, and freelance coaching clients who want to explore how to get freelance writing jobs.

You might feel like you should know the answer but, you’re in good company in a burgeoning freelance marketplace.  In fact, I’ve been at this freelance writing career for two decades and finding freelance writing jobs is always part of my monthly marketing plan to keep my pipeline full of work. I know of many experienced freelancers in similar situations who are also always exploring how to find freelance writing jobs.


I believe there is no wrong answer when you’re learning how to find freelance jobs and you aren’t sure of the first step. 

Simple Ideas for How to Find Freelance Writing Jobs

Here are some strategies to think about when you want to find freelance content writing jobs:

  • Some freelancers will find their first job by applying to a freelance gig on a website like Fiverr or Upwork.
  • Others will launch their freelance website with their bio, sample clips (published articles or blogs), and information on how to contact them.
  • Another freelancer might apply to freelance websites that list paying jobs and freelance gigs.
  • A recently laid-off freelancer might reach out to their network on social media to let them know they’re available for work. 
  • Some freelancers will share their best freelance skills on social media and remind audiences that they have some openings in their schedule for freelance writing work.

All of these are good options and ways I suggest freelancers find freelance jobs in today’s marketplace.

There are plenty of other approaches for someone looking to find freelance work as well.

That’s why my freelance writing online courses, I show freelancers a variety of ways to find freelance gigs. 

But since there are so many ways to find jobs for freelancers—it can feel overwhelming. 

That’s why I suggest beginner freelancers wanting to know ‘how do I start the freelance basics’ focus on two to three factors.

A Pro Freelancer’s Blueprint for How to Find Freelance Jobs

I’ve been a freelancer for over 20 years and earned a six-figure freelance salary for most of the years I’ve been a full-time freelancer. Here are the best ways to find freelance jobs and get started freelancing so you appear professional and clients want to hire you.

Create a professional online presence.

This could be a website. This could be a LinkedIn profile page. This could be a freelance writer portfolio on a content marketing platform website or a third-party site. 

It’s important that when clients look you up–because they will–they see what you want them to see and you’re showcasing your strongest freelance presence as you work toward how to find content writing jobs.

If you’re a full-time employee and don’t want to use your full name as your website or landing page, that’s fine for beginner freelance writers who want to learn how to find freelance jobs. It could be “Melissa’s Writing Services” or “Jose’s Copywriting Company” and you can link to it directly from your email pitch.

The professional presence should share what kind of freelance services you offer, how someone can get in touch with you, any relevant past experience, as well as a sample or two if you have them.

Decide which freelance niches you’re interested in.

I don’t think all freelancers need to be extremely niche, especially when it’s a beginner freelancer who’s exploring how to find freelance jobs that will help them build up experience.

I do, however, think freelancers who are wondering how to find freelance writing jobs should examine jobs that fit their interests first. Everything you write and work on as a freelance won’t be the most exciting topic ever and one you’d love to cover but, in the beginning, I think it’s helpful to establish a freelance niche that captures your interests and you have a background in.

What do I mean with this?

If you love gardening and have a passion for home gardening, consider starting with that niche. You might pitch gardening magazines or lifestyle publications or websites that address this topic.

I your day job involves a counseling degree and you love addressing mental health topics, consider writing these times of articles for a health magazine, app, or brand if you feel comfortable.

IMO, when you’re applying to freelance writing jobs for beginners, having a vast experience in an area—professionally or personally—is what will set you apart and get noticed in a sea of experienced freelancers.

Know which type of freelance work you want to do to get freelance writing jobs.

This part is important and shouldn’t be ignored. You probably explored the topic of how to find freelance jobs and how a beginner should start freelancing with a writing style in mind. You might want to write ad copy and landing page copy for brands. You might want to sell personal essays to parenting magazines. You might want to do content marketing writing or content writing for brands. You might dream of seeing your name as a byline in a newspaper, magazine, or online editorial, or magazine-style websit a. 

The exciting thing about freelancing is that there are so many different styles of freelance writing you can try and different types of freelance writing the businesses are looking for. What’s even more appealing is that there are a ton of freelance writing jobs for remote work. Keep in mind when you are searching for freelance jobs that some of the types of freelance writing tend to pay better than others.

For example, writing personal essays for a lifestyle website can be fun and rewarding and is a great way to have a published clip that shows your personal style and “voice,” but it doesn’t pay that well in my experience. Copywriting for brands and helping them convert leads into paying customers is a more lucrative form of freelance writing. 

Whichever style of writing you decide to do as a beginner freelance writer doesn’t mean you have to stick with that for the entirety of your career. But I do think it’s important to be able to tell potential clients what type of writing you can offer them when you’re trying to figure out how to find freelance writing jobs online.

 I started out writing reported articles and magazine-style articles for websites and now I do more content marketing, SEO blog writing, and copywriting for brands.  While I can cover all of these types of writing for a particular client it’s helpful when I send them introductory email if I can let them know about which type of writing I’m pitching them to hire me for.

In my freelance online course “how to earn $100 an hour or more freelance writing,” I address where to look for freelance work that tends to be higher-paying, how to choose a niche in a lucrative field, and how to enhance your writing skills so you’re offering writing services brands want writers to have.

Where to Find Freelance Writing Jobs

There are a ton of resources for freelance writing gigs out there that you can get in your inbox each day or each week, as well as setting up alerts on job boards.

My weekly newsletter “Diana’s Best Freelance Writing Tips Newsletter” features at least five freelance jobs I found each week. Subscribe via that link to get it in your inbox midweek. My subscribers tell me that they enjoy reading it to find new ways of how to find freelance writing work and read the job listings.

Here are some ways you can find remote writing jobs:

Work Your Network

Referrals from coworkers at full-time jobs probably account for about 70 percent of my business. You might think, “But I don’t know anyone in publishing!” Well, do you know anyone in any business? I bet you do, and chances are their company has a blog or a website that needs content. Let those people know you’re a freelance writer who can help with their editorial needs. Skim through your LinkedIn contacts to see if any businesses could use your freelance writing skills.

Look for Freelance Writing Jobs on Job Boards

Freelance writing job boards can be a goldmine, but be selective. Don’t apply to any random gig that says “freelance writer” if the topic bores you. You want freelance writing jobs that pay well, align with your interests, and could lead to repeat work. Building up your writing clips in a specific genre makes you more marketable in the long run.

Follow Editors and Media Outlets on Social Media

Editors often post “calls for pitches” on X/Twitter, so make sure you follow the brands and editors you want to write for. It’s a great strategy for those who want to know how to find freelance writing jobs online.. You can find editors’ names in a magazine’s masthead or by searching LinkedIn, then track them down on X. If you see “Editor at X Company” in their bio, you might even find their email address there for easy pitching. 

Share Relevant Content on Social

Get noticed by building your freelance brand on social media. Follow industry hashtags, share articles in your niche, and post content that matches the freelance writing jobs you want to land. Some freelancers get approached for assignments simply because they share valuable content on social media. For instance, an editor might see you posting about travel writing and reach out with an opportunity to write for them.

Use Content Mills (Cautiously)

Some writers use platforms like Upwork or Fiverr to find freelance writing work. While they aren’t always my first recommendation for more experienced writers, they can help you build up your portfolio if you’re just starting out as a beginner freelance writer.

I have heard plenty of stories where freelancers found high-paying freelance writing gigs on the platforms. Focus on writing content that fits the genre you want to work in, and once you have a few clips, start searching for better-paying clients if you don’t feel you’re being paid what you’re worth

Approach each freelance content job online with caution as there are plenty of freelancer client scams online.

Skim the App Stores

Apps often have blogs, and they need freelance writers! I’ve made thousands of dollars writing for apps in niches like health, fitness, and finance. (Brands I’ve written for include Headspace, Noom, Fitbit, MyFitnessPal, UnderArmour, LoseIt, Weight Watchers, Nike Training Club, Sleep Cycle and more. Look at the apps you use every day—chances are they need content, and you could be the writer to provide it once you figure out how to find freelance writing jobs.

Watch for Mergers, Acquisitions, and Companies Going Public

If a company in your niche just went public or merged with another, they might have the budget to hire freelance writers. Reach out to editors or content managers at these companies and congratulate them on their recent success. It’s a great way to open the door to future writing opportunities.

Research Top 100 Companies

Check out lists like “Top 100 Companies to Watch” or Fortune 100 lists to see which businesses are excelling in your target niche. If they’re growing or winning awards, they’re likely producing a lot of content and may need freelance writers. Do some digging, then pitch your freelance writing services to the companies that catch your eye.

Stay On Top of New Product Launches

Freelancers who stay ahead of industry trends often find the best writing gigs. Read business news to see which brands are launching new websites or adding new content sections. Pitch your writing services to companies that are expanding—you could be the fresh voice they need.

Look for Freelance Writing Jobs with Nonprofits

Many people overlook nonprofits, but these organizations often have large budgets for content. Nonprofits use blogs, newsletters, and articles to share their work with donors and the public, and they need writers to create that content. I’ve earned over $60,000 writing for a nonprofit since 2014, so don’t dismiss this avenue.

Check Out Your Local Library

Libraries are great places to get inspiration and find freelance writing leads. Flip through consumer magazines and niche publications you find there—many magazines have sections you might not expect, like travel in a car magazine or beauty in a parenting mag. I like this freelance writing jobs tip because it’s a good way to do industry research for free. If your library has a free tool like HOOPLA or LIBBY you can use to download magazines, you can do this freelance job research from the comfort of home. Keep an open mind, and you might find new markets for your freelance work.

Join a Local Networking Group or Chamber of Commerce

Networking with local professionals can lead to valuable freelance writing jobs. Join a Chamber of Commerce or networking group in your area to meet business owners who need content. Many small businesses and local organizations need freelance writers to create blogs, newsletters, and marketing materials.

Keep a File or Notepad of Magazine, Radio, and Podcast Ads

When you hear ads on podcasts or see them in magazines, those brands are investing in marketing—and they might need a freelance writer. Keep a file or notepad handy to jot down the companies you notice when you’re watching TV or streaming, walking with a podcast on, or listening to the radio. Then research their content needs in case they have some freelance writing jobs postsed. These businesses are already spending money, and they could be your next freelance writing client if you pitch them right.

Pay Attention to News and Trends in Organizations

Keeping up with news and industry trends can help you find freelance writing gigs before others do. When you notice an organization making waves, reach out to offer your writing services. Staying informed gives you an edge in landing freelance writing jobs with companies that are growing. 

You might want to set up Google alerts for industry-specific keywords so news articles are sent to your inbox. I also recommend asking publicists in your industry to be added to their “media lists” so you’re one of the first to get press releases and announcements that might be under embargo.

Look for High-Paying Freelance Writing Gig Opportunities with Local and Federal Government

Yes, even Uncle Sam needs freelance writers! Government agencies often post freelance writing jobs for content creation, including blogs, public relations pieces, and technical writing. Keep an eye on local and federal job boards, as they frequently have opportunities for freelance writers to contribute to public projects and they’re great placed to look when curious about how to find freelance content writing jobs. You might need to become certified to apply for these contractor roles but once you’re in, you usually are certified for a few years.

Research Brands That Sponsor Niche Conferences and Events

Brands that sponsor niche conferences or events often have marketing budgets for freelance work. After sponsoring an event, they usually need blog posts, articles, and social media content to highlight their involvement. Reach out to these brands for potential freelance writing jobs—they’re often looking for help promoting their latest marketing efforts.

Mind the Sponsors on Social Media and Newsletters

Many brands sponsor content on TikTok, Instagram, and newsletters, which means they might need freelance writers. If you notice a brand sponsoring multiple posts or ads, consider pitching them for freelance writing opportunities. They have ad money to spend and they might have marketing money for freelancers, too! Social media can be a goldmine when you’re exploring how to find freelance writing jobs if you follow the right accounts and stay proactive.

12 Websites That List Freelance Writing Jobs

Here are freelance writing jobs websites you can check out to find the right content writing job for you to kick-start your freelance side hustle or full-time freelance business.

BloggingPro

This website curates work from home freelance jobs, remote writing jobs, or helps pull together jobs for those who seek freelance, full-time, part-time, contract, or internship roles. 

Skyword

Skyword connects freelance writers with high-end clients in content marketing. This platform is known for decent pay and steady opportunities in a range of industries, including healthcare and tech. It’s a great place for both beginner and experienced freelancers to find writing jobs with household brands.

LinkedIn

LinkedIn is a powerful remote writing job search tool for freelancers, allowing you to browse freelance writing jobs, connect with editors, and market your skills. Update your profile to include “freelance writer” in your bio and regularly check the jobs section for new opportunities. Many freelancers land clients simply by being active and visible on this platform.

FlexJobs

FlexJobs is a trusted freelance job board offering hand-screened remote and flexible jobs. The platform is a great option for freelance writers who want to find work-from-home gigs or flexible writing positions. It also provides helpful resources like articles and webinars for freelancers.

JournalismJobs

JournalismJobs.com features freelance writing jobs, though many listings are for full-time positions. Their “freelance jobs” section highlights opportunities in journalism, so it’s worth checking out. Save listings to pitch to potential clients down the road, even if they no longer have openings.

Upwork

Upwork is a well-known freelance writing site, especially for beginners. While there are many opportunities, it can be time-consuming to pitch yourself and sift through low-paying gigs. Be selective about the jobs you apply for and always ensure you’re charging a fair rate for your skills.

Freelancers Union

Although it doesn’t list many freelance writing jobs, Freelancers Union is a great resource for all freelancers who want to learn tips for finding content writing jobs. You can join their community for free, access discounts, get help with freelance taxes, and even find insurance. They also offer a blog you can contribute to for extra writing clips.

Fiverr

Fiverr is another platform to find freelance writing jobs, ranging from SEO writing to speechwriting. While rates can be low for beginners, experienced freelancers with strong profiles can earn more. Use Fiverr to gain a few samples, then move on to higher-paying gigs.

Contently

Contently is a top site for showcasing your freelance writing portfolio and connecting with reputable brands. Freelancers compete for high-paying gigs, and the platform tends to have quality clients in niches like healthcare and finance. Keep your profile updated to increase your chances of landing freelance writing jobs.

ClearVoice

ClearVoice is a good option for beginner freelance writers looking to host a portfolio and find writing gigs. Though the pay may be lower than on platforms like Contently, it offers steady work in various industries. Create a profile to increase your chances of being discovered by clients in need of content.

Wellfound

Wellfound, formerly known as AngelList Talent, is a platform that connects startups with job seekers. It serves as a job board and recruiting tool specifically geared towards the startup community. Wellfound allows companies to post job openings, and candidates can create profiles to apply for positions directly through the platform.

nDash

Ndash is a content creation platform that connects freelance content writers with businesses and individuals that need content for their company blog. The platform allows businesses to post content creation projects, such as articles, blog posts, case studies, whitepapers, and more. Freelance writers can then browse these projects and submit proposals to work on them.

Learning How to Find Freelance Writing Jobs isn’t Hard

It just takes time, due diligence, and following up. One of the things I didn’t do when I was looking for freelance writing jobs as a beginner that I later regretted was not tracking all of the “freelance marketing” and “freelance jobs search” I was doing. I could have done that using a CRM tool, Google Sheets, Excel or free tool like Notion—like I use today. That would have helped me stay on top of all the ways freelance writers can find freelance writing jobs like I listed above. Don’t make my mistake!

If you want to see 50 Freelance Websites That List Freelance Jobs, get the resource here. 👇

Social media is a goldmine for freelancers—but you don’t need to scroll endlessly to strike gold. With a strategic and authentic approach, you can create a steady pipeline of leads and opportunities without sacrificing hours of your day. Let’s explore how you can find freelance clients on social media using platforms like LinkedIn, Meta, and Bluesky to find freelance clients while keeping your screen time in check.

Let’s explore how to find freelance clients on social media using platforms like LinkedIn, Meta, and Bluesky.

The Immense Value of Social Media for Freelancers

Social media isn’t just for cute pet videos; it’s where business happens, too. Your ideal clients are more likely to scout for talent online than ever before. You can showcase your expertise, build genuine connections, and gain visibility within your niche. 

Here’s the kicker: You don’t have to be on every platform. (Whew!)The key to success is to focus on one or two that align with your goals and ideal client avatar. Here’s how freelancers can use social media to find freelance clients:

How to Find Freelance Clients on Social Media Step-by-Step

These are the best social media platforms for freelancers where clients hang out and freelance jobs are often posted:

Build a Brand on LinkedIn

LinkedIn is the professional network powerhouse, perfect for B2B and B2C freelancers such as freelance writers, freelance designers, and freelance consultants. It’s not just a place to list your resume. It’s where you leverage LinkedIn for freelance social media marketing and find client leads. LinkedIn is the professional network powerhouse, perfect for B2B and B2C freelancers such as freelance writers, freelance designers, and freelance consultants.

Use keywords like “freelance graphic designer” in your headline and current job title to make yourself discoverable in LinkedIn’s search. Post updates about completed projects with links or share helpful tips to keep your profile active and updated. 

Reach out directly to prospects with personalized LinkedIn messages that highlight how you can solve their problems. To stand out, your messages must be genuine.

Use Facebook and Instagram for Freelance Social Media Marketing

Meta platforms are powerful tools for freelance social media marketing, especially for building community and finding jobs in niche groups.

Meta, aka the parent company of Facebook, Threads, and Instagram, shines in its community-driven approach. Freelance  Facebook groups are hubs for business owners actively seeking services. Joining and contributing to these groups lets you connect directly with potential clients and casually showcase your expertise. For example, if you’re a pet freelance writer, you might want to join Facebook groups of local pet and animal business owners.

Search for groups related to your niche (e.g., “Freelance Copywriters” or “Graphic Designers for Hire”) to meet like-minded freelancers. Participate in conversations and offer advice without being overly promotional or salesy. When the moment’s right, share your services and link to your portfolio to secure new work and clients. Stay consistent in your engagement, and follow up with prospective freelance clients on Instagram, Facebook, or Threads.

Bluesky

Bluesky for freelancers is a rising star in freelance social media marketing, especially for those targeting tech and design clients. It has a format similar to X, also known as Twitter. Bluesky for freelancers allows you to connect with innovators and early adopters who joined since it launched in 2023. Its fresh approach and topic tags allow freelancers to join discussions and get noticed by forward-thinking clients in tech, design, and creative industries.

Find freelance clients on Bluesky by staying active in discussions relevant to your industry, specialty, or niche. Consistently comment and start meaningful conversations that position you as an expert to make the most of Bluesky for freelancers.

How to Use Social Media As a Freelancer?

Here’s how freelancers can find freelance jobs on social media and secure steady work with high-paying freelance clients

Choose Your Platforms Wisely

Your time is your most valuable asset, so pick platforms that deliver results. If you’re a B2B writer, designer, or consultant, it makes sense to learn how to find clients on LinkedIn. Use its robust search filters to find leads and share content highlighting your unique freelance skills (everyone has something to share!). 

Meta, or Facebook, is ideal for its freelance-specific groups where business owners actively seek help. Participate meaningfully in these groups to connect with potential clients.

Instagram’s profile grid feature or “highlights” section is the perfect way to show portfolio visuals, how-to’s, and behind-the-scenes of your freelance work or business. Instagram has a more ‘casual’ feel, though consistent posting and engagement will go a long way. Build your Meta profiles to position yourself as an expert; stay active, and you’ll surely attract prospective clients!

For those in more technical or forward-thinking industries, Bluesky—a hub for innovators—is worth exploring. Engage with topic tags and connect with users shaping new trends. Other platforms like Discord, TikTok, and YouTube are excellent for niche communities or video content. If you’re interested in exploring those options, remember, don’t spread yourself too thin. Start small and expand as you see results.

Optimize Every Social Media Freelance Profile to Attract Clients

Your profile is your digital storefront. Use keywords like “freelance copywriter” or “freelance graphic designer” in your bio, title, and about sections. This boosts visibility for how to find freelance clients on social media searches.

 A clear, friendly profile picture and a visually appealing banner can further boost credibility. Consider using client testimonials to showcase your expertise.

For example, a headline like “Helping small businesses grow with strategic content | Freelance Writer” will show clients exactly what you can do. Bios can emphasize specialties like “Copywriter specializing in ad copy that converts” and lets you position yourself as an innovator in your field. Adding niche keywords, such as “health writer” or “SaaS UX Writer,” can also help. Think of your profile as the first impression that hooks potential clients.

Harness the Power of Hashtags and Search Features

Do you know hashtags and search tools can uncover social media freelance opportunities with minimal effort? On LinkedIn, use job search filters and hashtags like #CopywritingJobs or #FreelanceDesigner to find relevant leads. Turn on LinkedIn job alerts to stay updated on new opportunities and get a notification in your email inbox when a relevant gig is posted. 

Meta’s Groups search function can help you identify posts from clients seeking freelance help. With its topic tags, Bluesky allows you to connect with discussions and job postings in emerging fields. Strategic use of these tools ensures your content and profile are discoverable to the right audience.

Freelancers Should Engage to Build Community and Client Relationships

Lurking won’t land you clients, but authentic engagement will. Comment thoughtfully on industry posts to share insights, advice, or questions that add value. Regularly share content showcasing your skills, such as project case studies or tips, positioning yourself as an expert. 

For example, post a LinkedIn article about “How to Write Engaging Facebook Ad Copy” or share a video that would appeal to potential clients. Sure, it might seem like you’re “giving away your secrets” on the social platform but most likely, a small business owner will see you know what you’re talking about and hire you to help them with their ads.. In Meta groups, offer actionable advice when someone asks for help in your area of expertise. Your visibility and credibility grow with every genuine interaction!

Is Video and Community Content the Secret Sauce?

Video content and community engagement can fast-track your success. Platforms like TikTok and YouTube allow you to showcase your expertise through tutorials, case studies, or quick tips. The creator of one of our favorite podcasts for freelancers, Latasha James’ ‘Freelance Friday YouTube channel demonstrates how educational content can attract clients by building trust before they even reach out. Discord is another option: participating in freelance-focused servers or creating your niche community fosters connections. You don’t need professional equipment to get started—authentic, smartphone-recorded content is enough to stand out.

Using Social Media to Find Freelance Clients Fast

You don’t need to live online to find freelance clients. A focused, strategic approach can take you further than endless scrolling ever will. Choose one platform (maybe two!), optimize your profile(s), engage with intention, and track your results.

Your challenge: Pick one tip from this post and try it out this week. It could be revamping your LinkedIn profile, joining a new Meta group, or experimenting with Bluesky tags. Take action and see where it leads. Remember, small efforts on social media can yield big returns—and your next big client might just be a click away!

Pick one freelance social media marketing tip from this post and try it this week.

Ever wondered how to get into travel writing as a freelancer? You’re not alone. Many new writers ask, “How do I become a travel writer?” or “Can I get paid to travel and write?” Here’s how to get started—even if you’re not jet-setting just yet.

But it’s not all cocktail cruises, high-end hotels, or jaw-dropping wildlife encounters, like I’ve experienced as a freelance travel writer. Behind the scenes, there’s a lot of hard work involved, much of it unpaid. It’s an important factor to know when you’re considering ‘how do I get into travel writing?’

Despite the downsides, I still think travel writing is the best gig in the world. Here’s why you should consider adding a travel writing skillset to the existing work you do – and how to get started.

What is travel writing?

Travel writing defies easy description and every freelance travel writer might have their own take on it. It would, on the surface, seem to be about destinations and journeys. Yet what really brings a narrative to life are the people you meet, the experiences you have along the way, and the things that don’t go according to plan.

Although travel writing is non-fiction, and thus based on facts, it is highly subjective, being shaped by an individual writer’s interests, preferences, and biases.

What is freelance travel writing?” is another common question from beginners. Travel writer Jonathan Raban described his craft as “a notoriously raffish open house where different genres are likely to end up in the same bed.”

Travel writing borrows from multiple genres, including memoir, journalism, fiction, poetry, and (some would argue) commentary. It also crosses a range of subject areas, including history, geology, politics, popular culture, gastronomy, and more. (Find out more of the types of freelance writing freelancers should know.)

Even technology gets a twirl, as robotic baristas, contactless check-ins, and wearable tech like translation earbuds continue to change the face of travel.

Travel writing also encompasses multiple different types of freelance writing:

  • You might pen an experiential first-person narrative for a print newspaper,
  • Or a listicle (such as ‘12 fun things to do in Rome’) for a print magazine,
  • Or a research and photo-based slideshow of “20 Must-visit restaurants in London” for a lifestyle website.
  • You might contribute to travel or generalist websites or gather material for your own travel blog.

Do you think longer projects might be up your alley when you look into how to get into travel writing?

 Some travel writers compile guidebooks that are designed to dispense practical advice on where to stay, eat, shop and tour.

As you explore how to become a travel writer, you might consider writing something like Elizabeth Gilbert’s Eat Pray Love book. Others such as Bill Bryson entertain by sharing the funny or absurd aspects of travel while still others share deeply transformative travel experiences.

How Do I Get Into Travel Writing as a Freelancer?

“If you’re asking yourself, ‘how do I get into travel writing?’ start close to home to build up good writing samples.

Getting started in freelance travel writing doesn’t require your passport, you can get into travel writing as a freelance writer by starting with an area you know well, like your hometown. Here are some ways you can build up examples of freelance writing samples for clients to see your travel writing clips.

  • Start a portfolio with local travel stories
  • Publish stories on Medium or your own blog
  • Write guest posts for travel blogs
  • Create a travel writing-specific section on your LinkedIn
  • Pitch local papers and regional magazines (check grocery stores and coffee shops for free publications)
  • Repurpose travel content into newsletter content or digital products. You could build up a following and learn how to earn a passive income for freelancers.

What are the benefits of adding travel into your freelance writing mix?

Even if you don’t plan on becoming a full-time travel writer, there are sound reasons why you may wish to add a travel writing skill to your repertoire as part of the exercises when you ask yourself how do I get into travel writing?”

It improves your observational skills.

When you’re trying to capture the essence of a destination, you’re paying keen attention to all the details. There’s a necessary focus on what you can see, hear, smell, taste, and touch. You’re intent on ‘showing’ not ‘telling’, on analyzing your emotional responses, and reflecting on the meaning of it all. This naturally improves your storytelling skills, making your content in all areas more engaging.

(Keep in mined these 13 truths and 1 lie about being a travel writer.)

The novelty stokes your creativity.

Immersing yourself in an unfamiliar destination encourages you to make novel associations – which is one of the key elements of creativity, says Moshe Bar, author of Mindwandering. “The more preprogrammed our thinking is, the less likely innovative connections are to be made and fewer creative ideas will bubble up,” he writes in his book. The exploratory nature of travel writing can thus spur your creativity, benefitting your work in other areas.

You stumble across additional story ideas.

It’s rare to go off on a travel writing jobs assignment and come back with only the story you were originally commissioned to write. Many other possibilities usually present themselves once you’re on the road (usually with minimal additional effort on your part). And they’re not always travel-related. For example, what I’ve learned during travel writing assignments has led to pitches, and subsequent commissions, from business, science and agricultural publications.

How can I get my first travel story published?

Many freelancers wonder how to get into travel writing when they don’t have samples to show clients. (Yes it’s the old “chicken and the egg” situation) .Getting your first freelance travel assignment and travel story published might be easier than you think.

Start close to home.

Local newspapers or regional magazines are often looking for stories about nearby attractions, which provides an accessible entry point for new freelance travel writers. Also remember that what’s routine for you is interesting, or even exotic, for someone else. That’s one of the reasons that editors actively seek out writers who are resident in a particular area. Read more about why your backyard is the best place to kick off your travel writing career.

Publish on your own freelance travel blog or website.

You’ll need a strong track record of publication to break into publications like Travel + Leisure and Conde Nast Traveler, but you don’t need anyone’s permission to publish travel stories on your own blog or website. The content you publish may even attract editors and clients looking for fresh voices. For example, freelance travel writer Matthew Kepnes initially wrote about his adventures on his NomadicMatt.com blog – but has since been published in The New York Times, CNN, The Guardian, and more. Travel blogs can also become assets in themselves.

Guest post on established travel blogs.

Guest posting on established travel blogs is another way to get your foot in the door, reach new audiences, or boost your online presence. Some blogs actively seek guest contributions and provide detailed submission guidelines, allowing you to craft submissions that best suit their needs.

Some pay a nominal fee; others don’t pay at all. This might be acceptable if you’re just starting out. Travel blogs that currently accept guest posts include The Art of Travel, Practical Wanderlust, and Backpackers World Travel.

How to pitch travel articles to magazines, websites, and top publications

Exposure on your own or more established travel blogs will only get you so far. Eventually, you’ll want to sell your stories to a travel publication that’s willing to pay for them – and this usually starts with freelance article pitches to the editor.

A travel story pitch needs to identify the destination you’re proposing to cover.

As with other pitches, open with an engaging hook which captures the editor’s attention and gives them a sense of what’s to come. (I recommend writing the first couple of sentences of the story you’re proposing to write, using all the colorful sensory detail you can muster.)

It’s also important to identify your travel article’s angle – that is, the unique perspective you’re planning to take with this freelance travel feature.

‘Kyoto’, for instance, is a destination, not an angle. But exploring the essence of Kyoto, as revealed through its Zen gardens, as in this piece in The New York Times, is an angle. 

Your pitch will also need to answer the two questions that are usually top of mind for editors – “Why this?” and “Why now?”

For example, a new airport, along with the introduction of international flights, makes a story about the under-the-radar destination of Greenland newly topical.

A freelance travel article pitch may also identify why a particular story is a good fit for that publication – or why it would work well in one of the publication’s regular sections.

Don’t forget to include details on your credentials with a link to your portfolio – which is why getting those first few freelance travel stories under your belt, as described earlier, is so important.

How do you find publications to pitch to?

Despite the generally grim state of editorial publishing, it seems there are still trillions of travel publications to pitch to.

One of the ways I still like to find them is by browsing the shelves of my local news agency or library.

Along with top tier print publications such as Conde Nast Traveler, National Geographic Travel and Travel + Leisure, there are also those aimed at particular niches.

In my local (Australian) market, these include publications focusing upon high-end travel (think Luxury Travel Magazine), adventure (including Wild), the intersection of travel, food and wine (as in Gourmet Traveller) and many more.

Most generalist magazines and newspapers also have travel sections.


There are also publications which contain substantial travel content such as Roads & Kingdoms, Outside Online, and Adventure.com.

Don’t overlook B2B trade publications such as Travel Weekly and Skift, which are aimed at industry professionals such as travel agents and destination marketers rather than the general public.

Many publications in all the categories above will have submission guidelines which provide useful guidance on what they’re looking for and might even serve to spark ideas.

Searching freelance job boards such as Contena, joining groups such as TravMedia or professional associations such as the Society of American Travel Writers, subscribing to curated lists of editor callouts such as  Opportunities of the Week Newsletter x Study Hall, are other good ways to keep your ear to the ground about travel writing opportunities.

FAQ about getting started in travel writing

What does travel writing pay in 2025?

We get it, you’re wondering, Can you make money as a freelance travel writer? Yes, it’s possible but know that few publications are upfront about the rates they pay for travel writing. That’s because they vary wildly depending on the publication, story type, and writer’s willingness to work for peanuts – or for nothing.

For example, despite publishing a finicky list of ‘dos and don’ts’ for writers, BootsnAll does not pay for submissions. Rather, it offers exposure (which might be acceptable if you’re trying to build a portfolio), and a single backlink (which comes in handy if you’re keen to promote your own blog).

At the other end of the spectrum, big budget publications like Conde Nast Traveler and Travel + Leisure used to pay up to $2.00 per word for the print publications, according to Who Pays Writers. (Note that those numbers were from 2017.)

However, some contributors to that freelance rate website have also reported rates of as little as $0.17  USD per word for those same publications.

In my experience, the majority seem to pay anywhere from $0.30 USD to $0.62 USD per word.

But when you factor in the time spent travelling, then subsequently writing the relevant stories, the difficulty associated with making a living through editorial work alone becomes apparent.

For that reason, many travel writers also take on various types of freelance writing for other niches, content writing for brands (BTW, what is “content marketing?”), tourism boards, or travel companies, or blogging for their own sites.

Writing on his own blog, Tim Leffel claims that publishing a story on your own travel blog is likely to yield far better financial returns over the longer term than publishing the same story with a mainstream media title.

Do you pitch the story first or do the travel and then pitch it? 

This is a real chicken-and-egg scenario, with no satisfactory answer other than ‘it depends’.

Often, you’ll only uncover the most captivating angles once you’ve had time to explore a destination.

And when you’re just starting out, you generally won’t have the support of tourism boards and other travel industry players, so you’ll often need to travel at your own expense.

After spending time on the ground, you can then write about your travels, in the hope that an editor is sufficiently interested and engaged to buy your words.

However, more established travel writers tend to pitch an editor first, and then undertake the travel.

That’s because once you’ve secured a confirmed commission from a publication, you’re in a much stronger position to seek sponsorship for your trip from the relevant tourism board, or hotels, restaurants, and tour companies that will feature in your story.

Just be aware that there are some big-name titles – including BBC Travel, The New York Times and The Washington Post – that won’t commission stories based on sponsored travel.

In practice, I usually pitch first, so I can set off with at least one confirmed commission, along with the sponsorship that makes it all possible.

On the road, I almost always stumble upon additional stories which can be placed subsequently.

Discover how to wring multiple stories from each trip.

How do I get invited on press trips?

Once you have a few published travel stories under your belt, you’ll likely start to receive press trip invitations – either from PR representatives or editors you’ve previously worked with.

Also known as group familiarization trips (or ‘famils’ or ‘fams’) these tend to be fast-paced, but rewarding.

To increase your chances of being on the invite list, it’s important to build (and maintain) a quality freelance portfolio.

Attending networking events such as TravMedia’s International Media Marketplace (IMM) is another way to build contacts and learn more about upcoming press trip opportunities.

Say “science writing,” and most people think of popular authors like Malcolm Gladwell, whose 2005 book Blink demystified rapid cognition, or science journalists like Ed Yong, who won the Pulitzer Prize (among other awards) for his coverage of the COVID-19 pandemic.

This article focuses on this type of science writing—the kind that bridges the gap between academic research and everyday readers.

But freelance science writing goes beyond what you find in newspapers, magazines, and blockbuster books. It can also include drafting grant proposals, preparing research papers, compiling technical documents, writing trade magazine articles, or authoring academic books about science.

Dr. Marina Hurley, who delivers workshops in Writing Clear Science, says the common thread among all these activities is that the topic relates to science and “the information presented has been gathered, analyzed, and critiqued using accepted scientific methods.”

“Any assumptions, ideas, predictions, or suggestions must not be presented as though they are scientific fact,” she writes on her website.

Why Should You Consider Science Writing?

Taking on science writing for newspapers, magazines, or websites can complement the other writing work you already do.

Adding this specialization lets you diversify your skills, income, and audience. It also encourages you to immerse yourself in intellectually stimulating topics.

Writers who enjoy research-driven storytelling or want to contribute to public understanding of critical issues—like climate change or health—may find it especially rewarding.

Those in the adjacent field of science communication may even influence public opinion or help inform policy. (For more on the differences between science communication and science journalism, read this.)

How Do You Start Writing Science Topics as a Freelancer?

Some science writers stumble into the field by accident.

Several I know transitioned into science writing during their pursuit of a degree in marine biology, after completing a PhD in parasitology, or while working in public relations and marketing.

My first Cosmos freelance writing science assignment happened after I toured Singapore Airlines’ catering department during a freelance travel writing assignment. I learned about why food and drink taste different at altitude, did more research, and interviewed experts on the topic. That first story led to ongoing assignments with both print and online publications.

How can I get my first science article published?

There’s no single path to science writing. But there’s room for everyone. Here’s a handful of tips for breaking in.

Discover your freelance niche.

First, as in all forms of freelance writing, it can pay to find your science writing niche/s.

Getting as granular as, say, genomics or infectious diseases, can be advantageous when editors are keen to assign a story to someone who’s deeply immersed in a particular subject, according to Helen Pearson, writing in the National Library of Medicine.

However, always be willing to stretch your wings should other opportunities present themselves. (To read more about breaking free from the shackles of a niche, read this.)

Start small to kick off a science writing career.

You might be dreaming of bylines in Discover or Scientific American, but editors of top tier publications are unlikely to assign features to untested writers.

Focus instead on building a portfolio by starting a blog and posting about what fascinates you personally, whether that’s astronomy, oceanography, or the latest research on climate change.

Writing a blog provides useful practise in targeting an understanding an audience—whether it’s comprised of physics buffs like you, or professionals in a related field, or high school teachers looking for resources to supplement their earth sciences lessons.

It’s not necessary for your blog to take off and reach thousands (although it might).

Rather, its presence demonstrates that you can communicate effectively about complex subjects—and it provides a solid track record of publication behind you.

Be a joiner by writing science topics.

Joining a professional association such as the National Association of Science Writers (in the US) or the Science Journalists Association of Australia can provide a way to access events, build networks, gain mentoring, and learn about new opportunities.

Similarly, signing up for training with The Science Talk or Writing Clear Science, or even completing a specialist science journalism degree is as much about connecting with like-minded others (including potential employers) as it is about the course content.

Internships with media outlets, museums, or laboratories can provide additional entry routes into a freelance science writing career.

Following science journalists (such as Sarah Kaplan) on X/Twitter or subscribing to their newsletters (such as this one by Ed Yong) is another way of discovering hot topics and possibly even open freelance science writing jobs and opportunities for science writers.

How can I sustain my science writing side hustle?

Research different publications that publish science stories.

Familiarizing yourself with the newspapers, magazines and online platforms that publish science stories is essential if you want to maximize your opportunities for publication.

Mainstream media outlets like The New York Times, The Australian and The Guardian often run science stories aimed at general readers. Freelance science writers might be able to break into those pubications with a great article pitch.

Specialist publications like Scientific American, New Scientist, and Popular Science are written for science enthusiasts, while magazines like Astronomy are written for those with niche interests.

While not focusing exclusively on science, publications such as Smithsonian Magazine also run science-related articles on research breakthroughs, natural history, space exploration and environmental issues.

Trade publications such as Consulting-Specifying Engineer and Architectural Products may also have openings for freelance science writers.

But online platforms such as Live Science and Quanta Magazine (or the online versions of related print publications, as with Cosmos) offer the bulk of opportunities for freelance science writers today.

Pitch, pitch, and pitch freelance science topics again.

Pitching is a key skill for freelance science writers—and all freelance writers—but first you need to come up with compelling ideas.

(Read Steal my 5 Favorite Ways to generate saleable story ideas for some tips on how to do this.)

The Association of British Science Writers says that science writers’ “bread and butter” is reporting new results from journals and conferences, so that’s a good place to start searching for story leads.

Press releases distributed by companies, universities, funding bodies and scientific publishers are other potential story sources, but bear in mind that their purpose is promotional in nature.

General news stories can also provide starting points, if you look for the science angle. For example, the recent California wildfires have sparked multiple stories, like this one in the BBC, on how climate change is contributing to natural disasters.

Even seemingly mundane daily activities can serve as inspiration for science stories. For instance, I wrote this Cosmos story about a cane toad busting project I participated in, after needing to protect a new puppy from the poisonous amphibians.

Editors receive hundreds of pitches from freelancers every day, so it’s crucial to make yours stand out.

You can do this by reading—and strictly adhering to—the detailed submission guidelines for freelance writers many publications make available on their websites.

For example, Discover has a comprehensive breakdown of different segments of the print magazine as well as what they’re seeking in each.

Have sufficient flexibility to write in different formats as a science writer.

Writing science encompasses a variety of formats, each with their own purpose and style.

Being able to present your science writing work in many different ways can help you cast a familiar subject in a fresh light, present information in the most effective manner, and maximize the amount of words you’re able to sell from a single interview, research paper or field excursion.

Some of the most common formats found in science writing include the following:

·       News stories: These short, timely pieces report on recent events, discoveries or events, such as this story on the health risks associated with loneliness.

·       Features: This type of freelance example includes more in-depth articles which explore a topic in detail. These often incorporate interviews, narrative storytelling, or personal experience, like this story I wrote on Growing a personalised cure.

·       Profiles: This allows a freelance science writer to highlight the work and personality of a scientist or researcher. The New York Times has a collection of such profiles.

·       Trend stories: Explore emerging patterns or shifts in science and technology, like this ‘Five Key Trends in AI and data science for 2024’ story published in MIT Sloan Management Review.

·       Explanatory articles: Here is where science writing breaks down complex concepts or phenomena for a general audience like this piece on ‘Sinking Cities’ for Stuff.

Keep these in. mind when you’re looking for science writing jobs and pitching science stories to publications.

FAQs  

Do you need a specific degree to do freelance science writing?

As a freelance science writer, it’s easy to be intimidated when so many people around you have PhDs—or maybe that’s my imposter syndrome showing.

Seriously, though, do you need scientific training to become a freelance science writer? The consensus is that while a degree in science or journalism doesn’t hurt, it’s certainly not necessary.

Scientific training can prove useful, says Aneri Pattani, writing at The OPEN Notebook (which has some great resources for aspiring science writers and those looking to get science writing jobs).

“But for every benefit the years spent earning a science degree may bring—from gaining technical knowledge to understanding a scientist’s daily life and avoiding common science interpretation errors—there’s a potential drawback, too.”

Though her article is from 2018, it’s a comprehensive and still-relevant read about the pros and cons of scientific training.

What does science writing pay?

You’re probablly wondering, Is science writing one of the highest-paying freelance niches of 2025?

The fees for science writing stretch from nothing (yes, really) to at least USD 2 per word, according to this database published by science writer Robin Lloyd.

Those which pay the highest fees include Harvard Public Health, Scientific American and The Atlantic.

Those which don’t pay at all (though they do offer edit your story) include Solar Today Magazine, Massive Science and The Conversation.

However, most science writing outlets pay within the mid-range.

A range of factors determine the final fee you’ll receive.

Such factors include whether your story is destined for print, or digital-only publication, whether you’re considered a subject matter expert (they typically earn more), the type of story (with op-eds usually attracting flat fees), and whether the story was solicited or not.

A writer’s willingness to negotiate can also influence what you’ll earn. According to Lloyd, writers should always ask for a higher fee than what a publication initially offers. It’s a great way to become a successful science writer.

More than 36% of adults had a side hustle in 2024, according to a bankrate.com survey. If you have a side hustle while working full time, you’ve likely considered making your side hustle a full-time career.

What’s a side hustle? It’s a second, nonprimary job or source of income for a working adult.

Here are some statistics on side hustles, according to a Self.inc financial survey.

  • A side hustler spends between 5 and 10 hours per week on their second job.
  • A little over 19% of the people with side hustles make over $1,000 per month.
  • An average side hustle grosses $688 per month.

For people who love their side hustle more than their job, the question inevitably arises: Should I turn my side hustle into my full-time job? And if so, how do I turn a side hustle into my full-time job?

That depends. Let’s look at some factors you should consider before making the transition.

How to Make a Side Hustle to Full-Time Freelance Job Transition

Keep these side hustle tips at the forefront of your mind when you consider making the leap from a freelance side hustle to a full-time freelance career.

1. Understanding the Challenge

Do you know what it’s going to take emotionally and financially to support yourself and perhaps someone else if you transition to a full-time freelance career? When I was a full-time writer, I was able to get article assignments without doing any freelance marketing

Occasional opportunities came to me via word-of-mouth or referrals from editor friends who knew my work. I had freelanced early in my career, and avoided going back to it even though I suffered through a long period of dissatisfaction as a staff writer for one reason: I hated the marketing component of it. It wasn’t natural for me to self-promote, and I knew I’d have to spend three-quarters of my time in the beginning writing pitches and dealing with rejection.

It was easy for me to make some extra money in my spare time as a full-time writer without doing much outreach but I knew I’d have to dig deeper to make it on my own. I made the move to full-time freelance out of necessity after I took a buyout from my full-time job in 2021. Before I left, I tried to learn as much as I could about freelancing by focusing mostly on the business part of it.

I transitioned from side hustle to full-time freelance by taking a few online courses from successful freelancers, some group coaching sessions, and by talking to freelancers who’d made the transition. Even with years of writing experience, I still sweated the change. It’s okay if you feel that way, too.

Know your weaknesses before you make the leap to a full-time freelance career and work on them.

2. Putting Money in the Bank Before Going from Side Hustle to Full-Time Freelance

It’s important to have enough cash to make it through a start-up period. If you have clients already, you won’t need to have as much money socked away to get through the build-up process. A general rule is to have three to six months of cash available for living expenses if something causes you not to work or if you need to get work.

My standards are currently more aggressive but it took me time to build it up. I have a year’s worth of cash for any financial hiccups I could incur. I did that by setting aside a portion of my income beyond my taxes and savings for an emergency account. 

One option to stay afloat is to take a part-time job. This can help you flip the script while you bank some money as you go from side hustle to full-time freelancer. Your side hustle is now your full-time job but you still have a way to bring in money outside of your main job.

I was leery of doing this because I wanted to devote all my energy to building a business. I figured it was more cost-effective to go all-in on freelancing than to split my time working. However, it has worked for many freelancers. It just depends on your situation.

3. Have a Freelance Business Plan

Write a business plan, put it away, and forget about it for a while. It doesn’t need to be fancy but it should be on paper and act as a guidepost for your journey. 

A simple plan for making the transition from side hustle to full-time freelancer is that you should have two important numbers: Your projected monthly income and projected monthly expenses. 

A third component is the clients you are targeting.  Of course, your plan will become more sophisticated as your business grows but, having a super detailed business plan without having clients is meaningless. 

The sooner you can start bringing in money, the better off you’ll be. You can always go back and flesh out your business plan. Building up a roster of paying clients is the most immediate goal. The U.S. Small Business Administration can help you create one.

It’s important not to parse every word of the business plan when you make the move to running a full-time freelance business. It can hold you back. I’ve seen new freelancers agonize over creating the perfect business plan. Avoid that trap. It just saps your energy. 

Trust me, you’ll need to put a lot of energy into finding new freelance clients.

4. Create Your Identity As a Full-Time Freelancer

Be committed to your new title. Let people know that you’re a full-time freelancer. That includes current clients, family, and friends. 

Your online presence should announce your new role. Don’t be shy. One litmus test for making the move from part-time side hustle to full-time freelance is if you are comfortable and confident enough to be public about your role. If it’s not comfortable to call yourself a freelancer, you might want to consider waiting before you leave your full-time job. 

This part was scary for me because I genuinely liked my full-time job. You have to immerse yourself in your new role. I took a class that taught me how not to think like a journalist. The hard skills I learned as a journalist—writing, editing, fact-checking—are useful but, I had to rewire my bedside manner and deprogram myself from being overly skeptical, blunt, and detached.

Those qualities are beneficial for journalists but don’t necessarily help when you have to move into sales mode for your new business. Get to know the characteristics successful freelancers adopt.

5. Know Your Worth

Early in my freelance journey, I took any job that came my way. If you have a side hustle, you should know the value of your work. I knew eventually, I’d be able to charge more. 

What’s important here is to understand that you’re running a business and your well-being depends on your ability to make money. Many people who have a side hustle love it. The dynamics can change, however, when you’re side hustle becomes your main source of income. 

You’ll have to establish your rates and be firm with them. That “nice-to-have” freelance rate that was a little extra gravy in your bank account when you held a full-time job needs to be consistent and a high enough freelance rate to sustain your business and lifestyle. Having a balanced freelance money mindset can help when you’re looking to build a lucrative full-time freelance career.